ITV

Category: Media and Advertising

  • PIL against Sahara ad reportedly denigrating Sebi

    PIL against Sahara ad reportedly denigrating Sebi

    NEW DELHI: The Lucknow bench of the Allahabad High Court is expected to hear later this week a public interest litigation alleging that a full page advertisement dated 17 March 2013 by Sahara India Parivar and Subrata Roy Sahara are against the provisions of law.

     

    The PIL filed by IPS officer Amitabh Thakur and social activist Nutan Thakur says that a private person and a private organisation have openly denigrated and accused Sebi, which is a statutory body established to safeguard the interests of investors and to act as the market regulator.

     

    The ad has also criticised Justice B N Agarwal’s conduct while both Sebi and Justice Agarwal are only performing their official duty. The matter is still sub-judice before the Supreme Court and hence these people could have presented their grievance there.

     

    This act of criticising Sebi through an ad prima-facie is alleged to be a criminal misconduct under sections 186 and 189 IPC and provisions of Companies Act 1956.

     

    The petitioners have sought a complete ban on all advertisements where any constitutional or statutory body is criticised. They have also asked for enquiry into the issue and necessary subsequent legal actions against Sahara India parivar and Subrata Roy.

     

    The PIL is expected to be heard on 22 March before the Bench of Chief Justice Shiva Kirti Singh and Justice D K Arora.

  • Preiti Zinta to be managed by CAA Kwan

    Preiti Zinta to be managed by CAA Kwan

     MUMBAI: Foresight Communications has appointed Anjan Sen as president.

     

    Sen will be heading the ad agency. He will report to Foresight Communications CMD Vijay Shekhar Gupta who is into ad film making business too.

     

    Sen comes in with over 25 years of experience in advertising, strategic planning and corporate communications.

     

    Prior to joining Foresight Communications, Sen was at Wing Pharma. He had also worked with Gadgil Western Group and JK Tyres.

     

    Established in 1991, Foresight Communications has recently won the advertising duties of Tivoli Gardens and Dunar Basmati Rice.

  • Rado looks at broadening appeal with Hritik; launches HyperChrome collection

    Rado looks at broadening appeal with Hritik; launches HyperChrome collection

     MUMBAI: Swiss watch brand Rado has launched its HyperChrome collection. The company which recently launched its first TVC in India featuring its brand ambassador Hritik Roshan is looking at broader consumer appeal.

     

    32 models are available in the HyperChrome collection priced between $1000 – $4000 to address different consumer price points. The company says that the product represents a step forward in terms of design.

     

    Rado CEO Mathias Breschan said that Roshan was chosen not just because he is stylish but also because he is a credible brand ambassador. “Hritik Roshan is dynamic. He takes risks to innovate and looks to reinvent himself. Rado shares similar attributes. We are convinced that the TVC will help raise Rado’s profile. We are looking at the younger generation as well which is why we have got in a sporty look to our collection”.

     

    Roshan said that the ad made him look good. “I thought that it would be an easy shoot as this is a watch brand. But I woke up at 5 am and ran for 10 hours. Rado pushes not just its own boundaries itself but also the boundaries of people who work for it. I did somersaults on moving vehicles which I have never done before. In some key shots I when the watch grazes against the metal of automobiles I put in extra effort but nothing happened to the watch. It proved to be resistant. It showed its potential. Success is not about money, fame. It is about time management and finding time to do all the things that you want to do. The product is about perfection. Perfection is hard to find when you are in a sea of mediocrity. Rado stands for perfection”.

     

    The ad sees Roshan wake up late for his friends engagement party. Not wanting to let his friend down he rushes for the event. He tests the scratch resistance ability of the watch.a