ITV

Category: Media and Advertising

  • Hockey India League launches campaign ‘Hockey Ka Jashn’

    Hockey India League launches campaign ‘Hockey Ka Jashn’

    New Delhi: With just a month remaining for the Hockey India League (HIL) 2024-25, the league has unveiled an exciting campaign titled “Hockey Ka Jashn.” This special initiative will feature a nationwide Jashn Tour, where players will travel across the country to bring the passion and spirit of hockey closer to fans.

    Marking the 30-day countdown, the Jashn Tour is at the heart of a larger campaign dedicated to celebrating India Ka Asli Game—hockey—and strengthening the bond between the sport and its fans.

    Scheduled to begin on 28 December in Rourkela, this season of HIL promises to be a spectacular showcase of the finest hockey talent from across the globe. The campaign, Hockey Ka Jashn, meaning “Celebration of Hockey,” aims to unite fans, players, and communities in a grand celebration of the sport, showcasing the thrill and passion that hockey brings to millions around the world.

    The Hockey India League, which is returning after a seven-year hiatus, has attracted the best players, both from India and internationally, making it a premier tournament in the global hockey calendar. With this campaign, Hockey India looks to create even greater excitement among fans as they prepare to cheer for their favourite franchises and stars in this prestigious event.

    Speaking on the special occasion, Hockey India League (HIL) governing committee chairperson Dr Dilip Tirkey said, “We are thrilled to launch ‘Hockey Ka Jashn’ in the lead-up to the Hockey India League 2024-25. This campaign perfectly captures the essence of the league, where we celebrate not only the game but also the unifying spirit it brings. With world-class players coming together and fans from all walks of life gearing up to cheer for their favourite teams and players, the league is a true reflection of India’s passion for hockey. I am confident that ‘Hockey Ka Jashn’ will resonate deeply with the hockey community and elevate the excitement to new heights.”

    Hockey India League (HIL) governing committee member Bhola Nath Singh added, “The Hockey India League has always been about more than just matches; it’s about bringing people together to celebrate the sport we love. ‘Hockey Ka Jashn’ is our way of inviting every fan to join this celebration. We are committed to making this year’s league bigger, better, bolder, and more exciting than ever, and we look forward to creating an unforgettable experience for players and spectators alike. I urge fans across the country to get behind their teams and make this a true festival of hockey.”

  • Nissan hires Abhishek Arora as director – DND-CQT & transformation

    Nissan hires Abhishek Arora as director – DND-CQT & transformation

    Gurugram: Nissan Motor India (NMIPL) announced the appointment and role expansion of Abhishek Arora as director – Dealer Network Development and Customer Quality Training (DND-CQT), in addition to his current role as director – transformation & new projects, effective from 14 November 2024. In his new role, Abhishek will lead the brand’s channel development and management, driving strategic initiatives linked to network development and business to ensure Nissan is future ready for the upcoming products. His deep expertise in managing premium automotive networks is set to bring significant value to Nissan’s India CBU business, further strengthening its market presence.

    Abhishek had joined Nissan in September 2024 as director – transformation and new projects and was given interim charge of director – DNDCQT in October 2024. He will now lead the DND-CQT function full time and continue to manage transformation projects. In his previous role with Audi India, he led key functions such as network development, business management, sales training, and the used car business. Prior to Audi, Abhishek worked with General Motors, Tata Motors, and Honda Motorcycles, further enriching his expertise in channel sales, planning, and managing premium car networks.

    Speaking on the appointment and role expansion, Nissan Motor India (NMIPL) managing director Saurabh Vatsa said, “We are delighted to welcome Abhishek Arora at Nissan as Director – DND-CQT in addition to his current responsibilities in driving transformation projects. We are confident that his extensive experience and strategic leadership in the premium automotive space will play an important role in strengthening our network capabilities. His leadership will ensure that we are well-positioned to execute our upcoming product launches and further enhance customer experience as we work towards long-term growth and success in this dynamic market with a mix of localised and CBU products.”

  • Easybuy launches “The Lit Series” campaign to engage diverse audiences

    Easybuy launches “The Lit Series” campaign to engage diverse audiences

    Mumbai: Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already made a significant impact, driving a 72 per cent increase in reach and a 25 per cent boost in engagement across the brand’s digital platforms.

    In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring the brand’s message of self-expression and authenticity to life. The lineup includes:

    ●    MJ5, the popular dance group known for its high-energy performances, brought an electrifying music video to the series.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MJ5 ® (@mj5_official)

    ●    Elli Avram, the charismatic actor and influencer, took audiences on a spontaneous travel and shopping adventure, showcasing her unique style and flair.

     

    ●    Aakash Gupta, the well-loved comedian, added his signature humour to the shopping experience, providing a lighthearted yet engaging perspective.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aakash Gupta (@theskygupta)

     

    These collaborations are designed to do more than just tell a story—they enhance it by reaching audiences across multiple interests and creating deeper connections with consumers.

    One of the key highlights of this campaign is Easybuy’s innovative use of cross-category creators, setting the brand apart as one of the first in the fashion industry to approach digital engagement in this way. Karan Mehta, CEO of Easybuy, emphasizes the significance of this shift: “The Lit Series brings our mission to life by creating engaging, authentic experiences that empower our customers to express their true selves while enjoying stylish, value-priced solutions. This is a powerful step forward in reaching today’s diverse consumers.”

    The campaign, launched under the #LitModeOn banner, is designed to create a vibrant digital presence, inviting consumers to engage with the brand in new and exciting ways. Each video in the series reflects Easybuy’s commitment to versatile, everyday fashion while celebrating individuality and self-expression. For the brand, it marks an important step in redefining accessible fashion in India’s ever-evolving retail space.

    Experience “The Lit Series” Today!

    Easybuy invites audiences to explore “The Lit Series” across its digital channels. The campaign embodies everything the brand stands for—style, self-expression, and fostering deeper connections with customers. As Easybuy continues to push boundaries, it sets the stage for the future of fashion, one lit moment at a time.

  • Warc revises ad revenue growth estimates upwards for 2024

    Warc revises ad revenue growth estimates upwards for 2024

    MUMBAI: Bullish is the mood at marketing effectiveness specialist Warc. The  firm had forecast in August 2024 that global advertising spend is on course to grow 10.5 per cent this year to a total of $1.07 trillion. Now, it has revised that growth upwards by 0.2 percentage points; its latest projection is that ad spends globally will grow by 10.7 per cent to touch  $1.08 trillion – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9 per cent year-on-year) is disregarded. 

    Warc’s latest global projections are based on data aggregated from 100 markets worldwide. Online media is on course to drive the growth,  a good year for TV has also made a notable contribution. The good news is that spends on linear TV are rising and are expected to end the year higher by 1.9 per cent, at $153.6 billion, following two years of slippage. Political TV adverts (especially in the US), the Paris Olympics and Euro football in Q3 have buoyed the spends on TV. However, before you start apart applauding please note that  linear TV’s hold today stands at just 14.3 per cent of global advertising spend, much, much lower than the heady days of a 41.3 per cent share in 2013. 

    We have all heard it before: Alphabet, Amazon and Meta are Pacmen increasingly swallowing up ad dollars in large chunks of billions every year. Warc data supports that. It stated that pure play online internet businesses like that of the three big tech firms, will see ad revenue growths of 14.1 per cent reaching $741.4 billion – accounting for a total of 68.8 per cent of all spends. Gadzillions!

    Social media ad spends are expected to leap upwards by 19.3 per cent reaching $252.7 billion -equalling 23.5 per cent of the total ad market. This is mostly because the sales folks at Facebook, Instagram and TikTok have been selling hard leading to better than expected results at the three firms during the first nine months of this year. 

    Overall ad spend growth is also expected to be buoyant next year at 7.6 per cent in 2025, and seven per cent in 2026 taking the global ad market to $1.24 trillion. For all those who have been doomsayers predicting the slamming of brakes on advertising here’s some facts: global ad investments have more than doubled over  the past 10 years and have grown 2.8 times faster than global economic output since 2014.

    Warc director of data, intelligence and forecasting and author of the research James McDonald said: “Our latest forecast anticipates $104bn in incremental advertising spend worldwide this year, the largest rise in history if the post-pandemic recovery year of 2021 were discounted. Whether this boom will sustain remains unclear, however, as 2025 presents a sliding doors moment due to heightened regulatory pressures on Google and TikTok – together a quarter of the ad market outside of China. This, alongside an increasingly challenging geopolitical climate, may spell uncertain times ahead for the businesses that rely on advertising trade.”

    (The image for this report was created using OpenArt AI. No copyright infringement is intended)
     

  • Aveeno Baby & Indian healthcare professionals unite to combat atopic dermatitis

    Aveeno Baby & Indian healthcare professionals unite to combat atopic dermatitis

    Mumbai – In an extraordinary initiative to tackle the rising prevalence of atopic dermatitis (AD) in India, Aveeno Baby has set a Guinness World Records title for the ‘Most pledges for a dermatological disease awareness campaign in one week.’ The brand partnered with 11,201 Indian pediatricians, dermatologists, and healthcare professionals to pledge their commitment to preventing AD through early intervention and skincare education.

    The brand’s ‘Start Early, Stop Atopic Dermatitis’ campaign highlights the critical role of early skincare, particularly the use of oats-based moisturizers, in managing AD. This initiative underscores the importance of raising awareness about the condition, especially given the results of a recent survey conducted by Aveeno Baby and Firstcry, which revealed that 82 per cent of Indian parents remain unaware of AD.

    Atopic dermatitis is one of the most common forms of eczema, characterized by dry, itchy, and inflamed skin caused by a dysfunctional skin barrier. Alarmingly, 60 per cent of children with AD show symptoms within their first year, and nearly 90 per cent by age five. Common signs include redness, itching, dryness, and rash, often leading to prolonged skin discomfort and disrupted sleep cycles for both babies and their families.

    Early intervention is vital for managing AD, especially in India, where the condition is becoming increasingly prevalent. The campaign aims to educate parents about the significance of using effective, pediatrician-recommended products to protect and strengthen the delicate skin of newborns.

    Aveeno Baby’s scientific research emphasises the benefits of colloidal oatmeal in managing sensitive skin conditions. Colloidal oatmeal not only soothes and hydrates the skin but also restores the skin barrier, reducing the frequency and severity of AD flare-ups.

    According to a Delhi-based pediatrician, MBBS DCH, Dr. Ajay Lal, “Early use of emollients like oats-based moisturizers can significantly reduce the risk and recurrence of AD in babies. I have been prescribing Aveeno Baby to infants with sensitive skin, and the results have been remarkable.”

    Aveeno Baby’s collaboration with India’s healthcare community was pivotal in setting the Guinness World Record.

    Speaking about the initiative, Kenvue business unit, essential health & skin health, and vice president marketing, Manoj Gadgil shared, “Sensitive skin demands special care, yet awareness about conditions like AD remains low in India. By partnering with healthcare professionals, we aim to empower parents with knowledge and expert-recommended products to prevent and manage AD. This Guinness World Record highlights the power of collective efforts to drive meaningful change.”

    To further its mission, Aveeno Baby showcased its latest scientific findings on colloidal oatmeal at Pedicon 2024, the 61st National Conference of the Indian Academy of Pediatrics. This platform allowed experts to share knowledge on early intervention strategies for AD, emphasizing the importance of using specialized skincare products from infancy.

    In addition to its collaboration with healthcare professionals, the ‘Start Early, Stop Atopic Dermatitis’ campaign will leverage influencer-led initiatives to engage with parents nationwide. These campaigns will emphasize the importance of early intervention and demonstrate the efficacy of oats-based moisturisers in managing sensitive skin conditions in babies.

  • Shriram Finance launches campaign #TogetherWeSoar with Rahul Dravid

    Shriram Finance launches campaign #TogetherWeSoar with Rahul Dravid

    Mumbai: Shriram Finance Ltd. has launched a new brand campaign titled ‘#TogetherWeSoar’. Today, many Indians are embracing the ‘So, what?’ philosophy, reflecting the aspiration to overcome any challenges in their journey to success. This campaign aims to celebrate this spirit and depict partnership as a means to soar ahead, with a slice from Rahul Dravid’s own life.

    The message is clear: “Together, we soar. By building strong relationships with our customers, we help them step into their power and achieve their dreams.”

    Former Indian cricketer Rahul Dravid features as the brand ambassador, embodying the values of teamwork and resilience that Shriram Finance also stands for. His presence reinforces the brand’s commitment to nurturing partnerships that inspire growth.

    Adding to the campaign’s impact, renowned actor Naseeruddin Shah lends his voice to the Hindi version of the ad film, titled ‘Har Indian ke Saath: Judenge. Udenge.’ Having acted and directed in films for more than 50 years, the Padma Bhushan and Padma Shri Awardee has received multiple accolades for his exceptional contributions to Indian cinema. His powerful voice to the message of Shriram Finance emphasises the dedication to helping individuals achieve their dreams through meaningful partnerships.

    The campaign also features lyrics penned by academy award winner K.S. Chandrabose for the Telugu version and acclaimed lyricist Madhan Karky for the Tamil version, ensuring a heartfelt connection with audiences across multiple regions.

    With a comprehensive 360-degree media approach, the ‘#TogetherWeSoar’ campaign will reach audiences through print, digital, television, social media, and outdoor platforms, as well as select theatres across India. Shriram Finance has partnered with the Pro Kabaddi League, and viewers will catch the ad during PKL. Over the next two months, the campaign will be showcased nationwide, targeting diverse urban and rural audiences to reinforce Shriram Finance’s commitment to partnering with customers at every stage of their financial journey.

    Shriram Finance executive marketing director Elizabeth Venkataraman shared insights about the campaign: “‘Together, We Soar’ symbolises our promise to stand by every Indian, supporting their aspirations—whether it’s fixed deposits, financing vehicles, nurturing small businesses, or providing quick access to funds via gold or personal loans, etc. Our creative approach, tailored in seven languages, allows us to connect deeply with diverse audiences across the nation.”

  • Publicis India unveils Thank You TV campaign for Zee TV

    Publicis India unveils Thank You TV campaign for Zee TV

    Mumbai: In India, television still rules. Especially for viewers and the major broadcast networks. Pioneer Zee Entertainment found a way to express its gratitude to the medium by releasing a new TVC  titled Thank You TV  on World Television Day on 21 November. Created by Publicis India, a part of the Publicis Group, it celebrates television’s remarkable 65-year journey.

    As a source of entertainment, TV has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.

    The TVC tells a unique story from the perspective of a sofa, illustrating how TV not only brings joy and smiles to families but also offers a sense of fulfillment in itself. The ad highlights its  enduring importance in our lives and shows how storytelling, along with generational connections, has evolved—set to a catchy and memorable song.

    Publicis India managing director Oindrila Roy said: “With the Thank You TV campaign, we aim to celebrate television not only as a source of entertainment but as a medium that has profoundly shaped how families connect and share moments together. We are proud to collaborate with Zee TV to bring this heartfelt narrative to life. Through compelling storytelling and innovative ideas, we continue to support Zee TV in strengthening its bond with audiences, ensuring television remains a cherished and integral part of millions of lives.”

    “TV is still one of the best modes of entertainment for getting families and friends together. It makes us laugh, cry, think, and reflect,” added Publicis India national creative director Aman Mannan. “It even makes us jump in fear and joy. So, we wanted to pay our respects to this incredible box of wholesome entertainment with an out-of-box idea. Thank you, TV campaign is sofa’s ode to TV.”

    Zee Network CMO Kartik Mahadev highlighted:  “As 10 crore homes watch TV together every minute, we are reminded of its unparalleled ability to spark joy, ignite conversations, and shape the collective aspiration of a nation. On World TV Day, we wanted to celebrate this unique bond, and our partners at Publicis India brought it to life with a playful twist — seeing TV through the eyes of the sofa, the constant companion to countless shared moments. This idea beautifully captures TV’s role as the heart of togetherness in Indian homes. This film is a tribute to TV’s role as a timeless storyteller that evolves with us while keeping the spirit of togetherness alive.”

    As a television  monitor, Indiantelevision.com would like its impact only to grow!

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

  • H&C Triple Blend launches its newest campaign: ‘Repair Hair Damage the Smart Way!’

    H&C Triple Blend launches its newest campaign: ‘Repair Hair Damage the Smart Way!’

    Mumbai: Hair & Care, Marico’s youthful and contemporary hair nourishment brand, has unveiled a new digital campaign addressing the challenges of DIY hair hacks. The campaign humorously introduces a smarter solution to tackle damaged hair: Hair & Care Triple Blend.

    The latest digital video commercial (DVC) cleverly illustrates the often chaotic results of DIY hair remedies. While natural remedies may seem appealing, they don’t always go as planned—especially when it comes to repairing damaged hair. With a touch of humor and relatability, the video portrays the DIY hair care failure, emphasising the message: “Hair & Care as an easy solution to repair hair damage”

    DIY solutions, although promising, tend to be messy and time-consuming. In contrast, Hair & Care Triple Blend offers a simpler alternative to repair damaged hair in a hassle-free way.

    Speaking on the launch of the new campaign, Marico Ltd CMO Somasree Bose Awasthi said, “Our latest campaign aims to resonate with individuals dealing with hair damage who are frustrated with complicated or messy solutions. In today’s world, exposure to pollution and sun damage is inevitable, but the solutions don’t have to be complicated. While DIY hacks may seem like quick fixes, they often end up being more time-consuming. Hair & Care Triple Blend cuts through the clutter with its unique formula three unique ingredients: Aloe vera, Olive oil, Green Tea, delivering up to 100% damage repair in a simple, effective way. It’s the ultimate solution for nourished, healthy hair—minus the mess.”

    The digital-first campaign creates engaging content that highlights the limitations of DIY methods while showcasing how effortlessly Hair & Care Triple Blend repairs hair damage. With its triple-blend formula, the product nourishes, repairs, and revitalizes, leaving hair healthier, shinier, and easier to manage.

  • Zepto, Shaadi.com and DangalPlay make OOH advertising fun

    Zepto, Shaadi.com and DangalPlay make OOH advertising fun

    MUMBAI: You’ve got to hand it to the outdoor medium. It allows for great advertising, sometimes even cheeky messaging.

    Take a look at how each of these three advertisers are feeding off the communications of each other on top of a road tunnel.  

    The first is quick commerce player Zepto. Its billboard  states: “Manyavar chahiye?  Manyavar in 10 minutes – Zepto” (You want Manyavar?)

    Next to it People Interactive – the parent firm of Shaadi.com  – has a billiboard stating: “Var Chahiye?  Will take more than 10 minutes – Shaadi.com.” (You want a husband?)

    Both seem to be from the same agency – if one has guessed correctly –  as they seem to be on a continuing billboard.(Did they share the cost of the billboard???) 

    Below both is the Manish Singhal-owned and Akshat Singhal-run OTT platform Dangal Play. Its contribution: “Shaadi mein drama chahiye? Download Dangal Play in less than one minute.” (You want drama in marriage?)

    We, the folks at indiantelevision.com, could not help but chuckle at this clever use of the environment your advertising is placed in. 

    (Updated on 27 November 12 pm…

    Anupam Mittal the CEO & founder of People Group threw light on this, ad which we somehow missed. Here’s what he posted on linkein yesterday: 
    “Who would have expected a crossover between love and 10-minute delivery ??For decades, brands operated in isolation, fiercely protective of their lanes and any collaboration meant approaching the partnership with suspicion, a win-lose approach and months of planning. Today, they’re co-creating more than ever ?? Social Media with the immediacy it lends, shorter content life-spans, topical orientation and a need to engage audiences is driving brands to be more creative than ever and with AI I expect this trend to further accelerate.
    (A question to Anupam – Was it a morphed photo to generate conversation on linkedin? Duh! We still don’t get it? Can someone help us out here-Editor.).

    (A big thank you to Avinash Naik, the digital head of Enter10 under which Dangal Play comes, who posted the picture on Linkedin)
     

  • Collective Artists Network imbibes Galleri5’s AI solutions

    Collective Artists Network imbibes Galleri5’s AI solutions

    MUMBAI: One plus one sometimes equals two and a half, and not just two. That’s something that entertainment and martech outfit Collective Artists Network and its offshoot martech outfit Galleri5 are banking on.

    The former has got together with the latter to introduce its AI-powered suite, which they hope will  revolutionise brand marketing. This platform combines advanced technology with cultural intelligence to streamline content creation, uncover emerging trends, and deliver real-time insights, enabling brands to connect with their audiences more effectively than ever.

    At the core of Galleri5’s offering is its ability to generate hyper-realistic catalogue visuals without the need for traditional photoshoots. By transforming basic product images into ad-ready visuals, brands can reduce production time by (a claimed) up to 70 per cent while significantly cutting costs. This capability  can prove to be a game-changer for digital-first marketers seeking faster, more efficient ways to produce engaging content.

    Galleri5 also claims to provide a robust social Intelligence module that analyses audience sentiment and  campaign performance. These insights allow marketers to go beyond surface-level metrics, enabling smarter, data-driven decisions. Meanwhile, its advanced trend discovery tool scours millions of social media posts and media articles to identify emerging topics, helping brands stay ahead of the curve and even drive trends rather than react to them.

    “Galleri5’s tools are not just about enhancing workflows—they represent a new era of brand storytelling where creativity and data merge seamlessly,” said Collective Artists Network  founder &  Group CEO Vijay Subramaniam. “This suite is empowerng brands with the tools to shift from manual processes to precision-driven strategies. This goes beyond optimising efficiency—it’s about reimagining what’s possible in brand media.”

    Galleri5 founder & CEO Rahul Regulapati added: “At Galleri5, we’re shaping the future of brand content—fusing AI-powered catalogue imaging, social intelligence, and trend-driven insights. We enable brands to create personalized, trend-first content that resonates and leads the conversation—faster, smarter, and at scale. The future of media isn’t about keeping up; it’s about defining what comes next.”

    What sets Galleri5 apart is its  integration with the Collective universe. This synergy ensures that the platform’s AI tools are not only technologically advanced but also deeply rooted in pop culture, enabling brands to scale their content creation while maintaining cultural relevance.

    Galleri5’s suite is already trusted by over 50 leading brands and supported by partnerships with top social platforms. By combining advanced AI, creativity, and a powerful media network, Galleri5 is poised to redefine how brands craft and execute their marketing strategies.