MUMBAI: Times Innovative Media has appointed Arghya Chakravarty as its CEO. He will be directly reporting to Times OOH MD Sunder Hemrajani.
On the new appointment, Hemrajani said, “He comes from a great pedigree and I’m sure that with his rich experience and insightful business acumen, he is sure to take Times OOH to even greater heights!”
Prior to this, Chakravarty was with Pepsi Co where he was working as executive director, sales and beverages. He has more than 15 years of experience during which he has worked with several organisations such as Asian Paints, Akzo Nobel Coatings and Tata Steel.
Chakravarty began as a trainee at Tata Steel in 1995 and after completing his post graduation in management from IIM Calcutta, went on to join Asian Paints in 1997. He spent eight years at Asian Paints, and after a short stint with Akzo Nobel Coatings went on to join Pepsi Co where he served in different capacities during his six year stint with them.
To register for this event, the channel has launched a microsite http://notalkies.sonymax.tv/ “Those interested can log on this site and fill up the registration form. A team comprising of three deewanas can participate. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game,” informs Sharma.
Commenting on the concept, Publicis south Asia director and chief creative officer Bobby Pawar says “For years we’ve sold the feminine idea of hair care. Our idea was to create a male counter-point to that, one that puts a beery twist onto typical hair-care communication. We tried to capture the same as an outcry ‘Cheers to man hair’. All the elements of the campaign are a celebration of that thought. The TV is centered on a man who is ridiculously manly, making a ‘well-reasoned’ case for all men to shampoo like a man. The print ads do more of the same, but in a more functional manner, while the digital creates engagement around the idea.”
