ITV

Category: Media and Advertising

  • Skechers launches TVC for GOrun 2

    Skechers launches TVC for GOrun 2

    MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners.

    Commenting on Skechers new TV commercial, Skechers south Asia managing director Sanjeev Agrawal said, “In our new, witty television commercial, the GOrun 2 wearing human successfully races and beats a cheetah, the World’s fastest animal. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast – a size 9 men’s shoe weighs just 187 grams.”

    The commercial is being aired across all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The mix of channels is in line with the wide reach that the brand has achieved in a short period of time.

    Going forward, Skechers GOrun 2 will associate with running events across the country, beginning with the Vasai-Virar Mayor’s Marathon on 27 October. The marathon will be for the cause of the girl child with the motto “Save the Girl Child and Maintain Nature’s Balance”.

    Designed for speed and to improve running performance, the GOrun 2 series advances on the ‘mid-foot strike’ design, popularised by Skechers. It works as a great shoe to foster a barefoot running experience.

  • WeChat takes forward its campaign

    WeChat takes forward its campaign

    MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers.

     

    As part of the campaign, the TVC features WeChat’s brand ambassadors – Parineeti Chopra and Varun Dhawan and is already running on television and online screens with the tagline – “Naye Purane Ajeeb Shajeeb, all friends are now on WeChat – the all in one social app”.

     

    Speaking on the occasion, WeChat spokesperson Katie Lee said, “We are overwhelmed by the positive response which our Indian users have given to WeChat. It is the love of our users which inspires WeChat to continuously innovate and evolve with more and more exciting features.”

     

    The tagline and the TVC capture the essence of WeChat of being the preferred platform for the youth to connect with all their friends. The TVC drives home WeChat’s growing pre-eminence in the Indian mobile social and communication app space and reinforces its positioning as the most innovative app for the Indian youth to share, connect and communicate with their friends.

     

    “WeChat is a complete mobile social communication app loaded with all the features which our users look for to connect with their friends. This TVC showcases our unique position of being an ‘all-in-one app’ which resonates with the spirit of the youth of the country, who want to stay connected with their friends and family through conventional messaging as well as fun and exciting elements like ‘Voice Messaging’, ‘Stickers’, ‘Photo sharing’, ‘Video Chatting’, ‘Location-based Features’. We are hopeful that this campaign would help WeChat become the preferred app for a lot of new Indian smart phone users and make their communication experience richer through its unique offerings,” she added.

     

    WeChat has seen an exponential growth in India and the fact that WeChat has topped the leading app stores such as Google Play, iOS App Store, Windows Marketplace and BlackBerry AppWorld as the most downloaded app only goes to showcase its popularity with the youth of the country.

  • Pocket mein TV with Tata Sky Mobile

    Pocket mein TV with Tata Sky Mobile

    MUMBAI: Tata Sky has announced its plans to launch its latest innovation – ‘Everywhere TV’ – as a part of the Tata Sky Mobile.

    The ad commercials brings alive the concept of live television on mobile devices. 
    The ad films of this innovative service convey the idea of carrying television in your pocket through amusing stories that audience will relate to. Everywhere TV will offer Tata Sky subscribers, a world of unlimited entertainment opportunities that no one will believe till they experience it themselves.

    Tata Sky chief commercial officer Vikram Mehra said, “Our research has shown that lifestyles are getting busier in today’s day and age. Today over 60 per cent of the (Tata Sky) population use internet to view videos on their Smart phones and tablets either at home or at office.

    Everywhere TV is a unique service for all those valued subscribers who want to keep in touch with their favorite shows and channels that they have subscribed on Tata Sky even when they are on move through their mobile handsets.”

    “The commercial communicates how television viewing amongst mature audiences has reached the next level, when ones mobile is referred to as ‘TV’ due to the Tata Sky Everywhere TV,” he added.

    Tata Sky’s Everywhere TV will be available this festive season on smart phones with iOS and Android platforms. Along with live television, subscribers can record their favourite content and use the Video-on-demand option which allows one to download from a library of over 2,000 videos. Everywhere TV is the answer to entertainment needs anytime and anywhere…with ‘Tata Sky mobile, Ab TV aapke Pocket mein!’

  • Havmor joins forces with ‘Krrish 3’

    Havmor joins forces with ‘Krrish 3’

    NEW DELHI: With the Superhero franchise Krrish 3 set to release this Diwali, Havmor Ice Creams have associated with the film.

    Havmor Ice Creams MD Ankit Chona feels the association is apt, as the target audience of the brand and Krrish 3 form a perfect synergy.

    This partnership adds another element of ‘Funn’ to the brand while providing additional value to the consumers with the release of custom-packaged Krrish 3 Range of Ice Creams: Choco Block In Cone, Blockbuster Choco Strawberry Stick and Red Velvett ice cream cake.

     He adds: “Our consumers and franchisees are sure to be swept up in the excitement the blockbuster franchise is generating. We intend to amplify this association across more than 20,000 touch points. It will be an instant connect to the kids and youth, and be a part of their world. This unique association will present to our consumers a range of exciting products, which is customised and inspired by their superhero.”

    In anticipation of the blockbuster release, the brand is launching a 360 degree campaign to celebrate the association of Havmor and Krrish 3.

    Producer and director Rakesh Roshan said: “It is a pleasure to be associated with Havmor, as it reflects the same philosophy of the Krrish character, which connects so well with kids and family. And since it connects so well, both have derived value from this association.”

    Hrithik Roshan adds, “We are pleased to be associated with Havmor Ice creams, as it shares a great synergy with our core audience. Also, now all my fans can enjoy the special Krrish 3 range of ice creams introduced by Havmor.”

    Go Fish which holds its connotation and carries a forte for getting various brands a recognition and a build up in a spectacular manner by allying products with the films has been instrumental in getting Havmor Ice Cream to associate with Krrish 3.

    Go Fish Entertainment director Sajay Moolankandan said: “Krrish 3 is Bollywood’s most iconic superhero and connects with kids and families instantly. With such a brilliant film, fantastic integration which is a part of the narrative and similar core audience, it was just the perfect opportunity that we were looking out for Havmor. We have planned a 360 degree campaign to amplify this association as well as a special range of Krrish 3 ice creams.”

  • Draftfcb+Ulka celebrates ‘boyhood’ with Hero

    Draftfcb+Ulka celebrates ‘boyhood’ with Hero

    MUMBAI: Hero once again plans to capture the imagination of the youth with its latest commercial, conceptualised by Draftfcb+Ulka, that is a true celebration of ‘boyhood’ with the Hero Maestro – a scooter that’s made for boys.

    The idea is to bring out the behaviour of today’s boys and give an enjoyable, light twist and who better to play the role of the quintessential boy than Ranbir Kapoor. Continuing his long standing relationship with Hero, Ranbir brings his inimitable style and incredible talent to this story and makes it more memorable than ever.

    Draftfcb+Ulka Delhi group creative director Sanjay Sharma said, “We wanted to bring out the ‘boyish’ attitude which Maestro stands for in a way that is relevant to the contemporary society. It’s a new dimension – a light hearted take on the way future is dear to the girls and present to the boys.”

    The commercial has seen an overwhelming initial response. Draftfcb+Ulka Delhi COO Sanjay Tandon said, “Maestro is a brand built around boyish idiosyncrasies. To further reinforce the positioning success of the brand, Ranbir exudes his boyish charm through a typical “men are from mars. women are from venus” storyline.”

    Adding to this, Draftfcb+Ulka, Delhi VP Sharad Mathur said, “The aim was to play up the ‘boyish’ attitude through the product as well as in a setting which most of the youngsters can easily relate to. Ranbir effortlessly exudes a playful boyish charm which along with the music and setting brings out Maestro’s attitude and its celebration of boyhood.”

  • Everest tells Parle Digestive Marie means healthy snacking

    Everest tells Parle Digestive Marie means healthy snacking

    MUMBAI: With the arrival of new players in the market, the brand needed to communicate its core promise to the consumers. i.e. digestive biscuit equals a biscuit meant for truly health snacking.

     

    Everest plans to tell the consumers that ‘Taste ke liye khana hai to kuch bi khao, par health ke liye only PDM’ in the new campaign for the confectionary brand.

     

    Everest president Dhunji Wadia said, “We wanted to come up with an eye-opener in the market. People assume ‘If it is a digestive biscuit, it has got to be healthy’. If you are genuinely concerned about your health, you just can’t eat any digestive biscuits. One needs to look closely in matters involving health, especially in a scenario, when eating digestive biscuits is the only thing you do for staying healthy. ”

     

    Adding to that Everest NCD Rahul Jauhari said, “We took the issue head on – just having a digestive biscuit is not good enough, you need to know what goes into it. The humour route worked for us and some good performances drove the point home, albeit lightly. Blink Pictures did a fine job of partnering us in making this film idea come alive.”

     

    The new ‘Office’ commercial brings out the brand promise through an honest and engaging discussion between a ‘health conscious’ employee and his ‘health smart’ boss.

     

    Parle Products GM marketing Pravin Kulkarni said, “As the Indian consumers are increasingly becoming more health conscious, Digestive biscuits are becoming a part of the Indian lifestyle. The digestive category has been growing at an incredible rate in the last 3 years. One can easily relate to the ad because of its simplicity.  Eating healthy snacks and biscuits has become a quick fix for maintain good health. But, is your healthy snack really healthy? Parle Digestive Marie is extremely relevant for the office going masses, which end up ignoring their health for work.”

    Parle Products group product manager Mayank Shah said, “As a culture, Indians consume a wide variety of snacks but all of them are not healthy. Tasty snacks like Samosa, Patties and Pastries are full of fat. We often consume them in between meals as an instant remedy for hunger. An active lifestyle can compensate for all this fat consumed, but most of us struggle to find time to do any form of physical activity. Hence, it is extremely important to check what we eat. Parle Digestive Marie is a good substitute to the unhealthy snacks which we unknowingly consume.”

  • Reebok India launches ‘Running Squad’ for Delhi Half Marathon 2013

    Reebok India launches ‘Running Squad’ for Delhi Half Marathon 2013

    MUMBAI: Reinforcing its commitment to fitness in India, Reebok has announced the ‘Reebok Running Squad’. The initiative is aimed at training consumers for the Airtel Delhi Half Marathon scheduled to take place on 15 December 2013.

    An integral part of the Reebok Fit India movement, the Reebok Running Squad provides consumers professional training and guidance across seven locations in New Delhi.  Runners will also get a chance to earn their Reebok branded special runner kits, personalised training schedules and many more exciting prizes., A former national level marathon and Arjuna award recipient Sunita Godara is the master trainer for the program.

    The Reebok Running Squad has been specially designed keeping in mind that running the half marathon requires stamina, endurance and strength. According to adidas India managing director Erick Haskell, “Reebok is committed to fitness and through our initiatives we wish to engage the customer at every touch point and encourage them to adopt the philosophy of ‘Fit for Life’. Reebok Running Squad is a one of a kind fitness initiative which has been designed to specifically train consumers to run a half marathon or develop the right running technique for their everyday run. We hope that through this initiative we can encourage more and more people to participate in regular fitness activities and lead a more active and healthy lifestyle’’  

     

    The Reebok Running Squad training program will begin on 15 October 2013 and will include eleven weeks of grueling workouts.

  • Ogilvy PR Asia Pacific appoints three senior leaders

    Ogilvy PR Asia Pacific appoints three senior leaders

    MUMBAI: Ogilvy Public Relations (Ogilvy PR) has announced three appointments to its Asia Pacific management team, following the announcement that Scott Kronick has been appointed as president and CEO of Ogilvy PR, Asia Pacific w.e.f January 2014.

     Debby Cheung, currently group managing director of Ogilvy PR, China and president of Ogilvy & Mather (O&M) Group, Shanghai, has been named president of Ogilvy PR, China/Hong Kong. Current regional director of Ogilvy PR, Southeast Asia, Andrew Thomas, has been promoted to president of Ogilvy PR, Southeast Asia with additional responsibility for Ogilvy PR’s leadership in India. Similarly, current CEO of Ogilvy PR, Australia, Kieran Moore, will take on a broader role as regional director of talent to lead the firm’s regional talent initiatives, including creating processes to attract, engage, reward and retain the talent that will define the future of the public relations industry.

    Ogilvy PR, Asia Pacific president and CEO Scott Kronick said, “I’ve had the honor of working closely with these three colleagues under Steve Dahllof, the current President and CEO of Ogilvy PR, Asia Pacific.  The four of us will join together to form a stronger and even more focused regional management operation for Ogilvy PR with the goal of ensuring clients receive first-hand senior management attention and counsel.”

     With more than 30 years in the Asia Pacific region, Ogilvy PR is the largest and most awarded network regionally.

     

    “A region that covers 28 markets with more than 1,200 staff needs the breadth and depth of a strong leadership team, and that is what we have planned for Ogilvy PR in Asia,” said Ogilvy & Mather, Asia Pacific chairman Paul Heath. “This structure is aligned with how we are organizing ourselves throughout the region to focus our senior leadership attention on our people and clients in each of these markets.  Debby, Andrew and Kieran are first-class and they round out a very strong PR team for us in Asia.”

    On her new role, Cheung commented, “I’m a firm believer in creative thinking and original content, and this is particularly challenging in public relations because it requires constant reaction to global information flow. My focus moving forward will be to ensure our clients are getting the very best our industry has to offer in both China and Hong Kong, as a model for us in Asia and throughout the world.”

    Thomas joined Ogilvy PR in Singapore in 2005 and has been responsible for growing the firm into a market leader.  “Southeast Asia is exploding and this is providing growth opportunities throughout the region. My role will be to connect the dots in different ways for our people and our clients,” said Thomas.  “India is an exciting market and it’s a great honor to be given the responsibility for growing our presence there.”

    With more than 27 years’ experience in public relations covering strategy development and implementation, reputation and crisis management, and corporate positioning in Australia and the U.K., Moore will continue her current role, and will also serve as the firm’s Regional Director of Talent, responsible for creating and driving talent strategy for the agency, including talent attraction, people engagement and retention.

     “Talent strategy is an area that I am passionate about. People are the cornerstone of our business and I am thrilled to be asked to support our talent growth and reputation in Asia,” she said.

    The appointments will take effect 1 January 2014.

  • Interface reassures Chola MS campaign

    MUMBAI: Cholamandalam MS General Insurance Company, a joint venture between Murugappa group and Mitsui Sumitomo Insurance Company Japan, has unveiled a new multimedia 360 degree communication campaign.

    Leveraging the insight that ‘a hospitalisation is as traumatic for the family as it is for their ailing loved one, Interface came up with ‘The Reassurers’ TV commercial.

     “The TV commercial is mounted on a life insight of how, during a hospitalisation, even family members experience as much trauma as the patient they are attending to. And when people who care are around, it makes the experience more bearable,” said Interface Communications (Chennai) associate creative director Dominic Kyle.

    The commercial shows an Indo–Japanese duo (representing the company’s Indo-Japanese partnership) taking care of a patient and his worried wife from ambulance to ambulation. The presence of the duo metaphorically implies that Chola MS will be there for them when they need it most. And backed by a uniquely Indian empathy, superior Japanese efficiency and the experience of handling 7.2 million health customers, we are the best partner for you when you need us most. 

    Chola MS Health Insurance Company marketing head Neeraj Moorjani said “Our brief to the Interface team was to create an endearing communication on a simple insight that when your dear one is hospitalised, you have to deal not just with running around to provide the best healthcare but also to take care of the financial worries due to high cost of treatment. It’s in these moments that you need experts who can take care of your financial worries when you need it the most. With an empathetic understanding of Indian customers and Japanese efficiency, we are the best partner for you when you need us most.” 

  • Toshiba’s passion for cricket unlocked by Dentsu Marcom

    Toshiba’s passion for cricket unlocked by Dentsu Marcom

    MUMBAI: Dentsu Marcom has brought out a new campaign for Toshiba – India’s latest Cricket Series LED televisions.

    The aim of the campaign which will be on TV, retail and digital is to showcase the television in a distinctive and never-before manner. For a consumer who is evolved and understands technology, in a category where picture quality and design are hygiene and a market where competitors peg bets on superior technology features to stay current, the challenge in front of the agency was to stay away from the twin clutter of  television set ads and cricket/sports ads.

    “If you’ve ever sat in front of the TV when Chris Gayle hammers one of his sixes but have no idea where the ball went, because the TV couldn’t capture it; if you’ve ever looked at the brown blotch on the screen on which Ravi Shastri was pacing and giving out his pundit-like pitch report and wondered what he was able to see there; if you’ve ever wondered at why the ground looks greener when you’re in the stadium versus on the TV; if you’ve ever wondered why your eyes and ears and your cricket-crazed senses never seem to have the richest cricket-enjoying experience on any TV until now, the all-new Cricket Series LED televisions from Toshiba was made just for you. So you can Enjoy. Every. Bit. As a cricket Fanatic myself, I could relate easily to the frustrations of the Fanatic that must have been the inspiration for Toshiba to develop this TV. And so when we set out to create the communication for it, we saw it more as a reverent offering to the Cricket Fanatic than as a mere ad,” said Dentsu India Group EVP and national planning head Narayan Devanathan.

    All the clichés about cricket being a religion in India notwithstanding, one thing is clear when an experience promises to be so rich, you will want to miss nothing. Hence the proposition: Enjoy. Every. Bit.

     “We’ve seen so much cricket advertising in this country. We’ve also seen so much of TV advertising on TV. The idea was to do something unique that stands out off the clutter and makes Toshiba Cricket TV the best way to consume cricket. The insight was that when you want to enjoy something, you want to enjoy every bit of it. So with the Toshiba Cricket TV, a cricket fan can now enjoy every gasp and every gulp of the game,” said Dentsu Marcom NCD Titus Uppturu.