ITV

Category: Media and Advertising

  • ENIL announces Q2-2014 middling results as compared to Q1-2014

    ENIL announces Q2-2014 middling results as compared to Q1-2014

    BENGALURU: The Bennett, Coleman & Co. Limited promoted Indian private FM player Entertainment Network (India) Limited (ENIL) which operates FM radio broadcasting stations through the brand Radio Mirchi in 32 Indian cities announced PAT of Rs 16.41 crore for Q2-2014, 17.6 per cent lower than the Rs 19.91 crore for Q1-2014, but a steep 59.3 per cent higher than the Rs 10.30 crore for the corresponding quarter of last year (Q2-2013).

     

    Standalone total revenue for ENIL for Q2-2014 was Rs 86.55 crore, about 1.5 per cent higher than the Rs 85.24 crore for Q1-2014 and 12.3 per cent higher than the Rs 77.09 crore y-o-y (Q2-2013).

     

    Last quarter (Q1-2014), ENIL announced that its shareholders had approved a dividend of 10 per cent for FY-2013.

  • Kolkata govt. promotes film fest with outdoor campaigns

    Kolkata govt. promotes film fest with outdoor campaigns

    KOLKATA: “Ticket kete na ki pass niye” (Did you buy a ticket or do you have a pass?) – this is what the Kolkata government has been asking its residents.

    The state government’s Information and Cultural Affairs (I&CA) department has been running an outdoor campaign to spread awareness about its 19th Kolkata International Film Festival (KIFF) that opened on Sunday.

    The department owns close to120 hoarding space in the city and has used almost one-third of the space for the promotion of KIFF.

    Government enlisted agencies including Arun Sign Service, Karukrit Advertising and Pioneer Publicity Corporation have been asked to maintain the hoardings for KIFF.

    “The teaser campaign has been out for some time now. It is just to spread the right word among the people about the festival,” said West Bengal Outdoor Advertising Association, treasurer and grievance committee convener, Ashif Kumar Biswas.

    While S Chakraborty from Karukrit Advertising said that the government has given two billboards to each agency in one area where one advertisement would be there to promote the festival and the other one will be used for commercial advertisement so that the agencies can recover the cost of the government hoarding. “We have got 20 by 10 feet flex from the authorities,” he said.

    When asked about the money being spent in the advertisements, the agencies said that since these billboards are owned by the department, the cost is not much.

    City based media analysts think that the teaser, which is usually a common aspect of such festivals, increases curiosity among film lovers.

    Apart from promoting the festival with outdoor campaigns, the state government has also made special efforts to pay tribute to legendary singer Manna Dey, who passed away recently and filmmaker Rituparno Ghosh, who too passed away earlier this year. While the singer’s famous songs are a part of the official theme song, the filmmaker’s unreleased movie Taak Jhaank (Sunglass) will be premiered at the festival.

  • Interface reassures Chola MS campaign

    Interface reassures Chola MS campaign

    MUMBAI: Cholamandalam MS General Insurance Company, a joint venture between Murugappa group and Mitsui Sumitomo Insurance Company Japan, has unveiled a new multimedia 360 degree communication campaign.

     

    Leveraging the insight that ‘a hospitalisation is as traumatic for the family as it is for their ailing loved one, Interface came up with ‘The Reassurers’ TV commercial.

     

     “The TV commercial is mounted on a life insight of how, during a hospitalisation, even family members experience as much trauma as the patient they are attending to. And when people who care are around, it makes the experience more bearable,” said Interface Communications (Chennai) associate creative director Dominic Kyle.

     

    The commercial shows an Indo–Japanese duo (representing the company’s Indo-Japanese partnership) taking care of a patient and his worried wife from ambulance to ambulation. The presence of the duo metaphorically implies that Chola MS will be there for them when they need it most. And backed by a uniquely Indian empathy, superior Japanese efficiency and the experience of handling 7.2 million health customers, we are the best partner for you when you need us most.

     

    Chola MS Health Insurance Company marketing head Neeraj Moorjani said “Our brief to the Interface team was to create an endearing communication on a simple insight that when your dear one is hospitalised, you have to deal not just with running around to provide the best healthcare but also to take care of the financial worries due to high cost of treatment. It’s in these moments that you need experts who can take care of your financial worries when you need it the most. With an empathetic understanding of Indian customers and Japanese efficiency, we are the best partner for you when you need us most.”
    The TV campaign will be backed by digital campaign, magazines, radio and Outdoor and Activations.
     

  • MEBC 2013: Human capital challenges of the radio industry post Phase III

    MEBC 2013: Human capital challenges of the radio industry post Phase III

    BENGALURU: The Digital March-Media and Entertainment in South India – Deloitte-FICCI released a report at the FICCI-MEBC 2013 in Bangalore.

     

    On the impact of Phase III of licensing on South India, the report says that 229 of the 839 frequencies being auctioned are in 83 cities of the four Southern states. Phase III is expected to result in 294 frequencies (existing plus planned) in South India alone. About 90 per cent of the cities for which frequencies will be auctioned belong to Tier 2 or Tier 3 categories.

     

    This would help radio expand its reach to the masses.

     

    Phase III auction of licenses of radio frequencies, is expected to generate substantial employment across the country. Thus, with the launch of new stations in 283 cities across the country, experts in the industry foresee demand for people proficient in regional languages for which regional dialect and diction training may also be required.

     

    The radio industry will face human capital challenges. The industry believes that the skill gaps are largely owing to a scarcity of educational institutes offering programs for radio. This in turn limits the sources for recruitment. This leaves the industry with either hiring graduates and training them in-house or relying on alternative sources of hiring e.g. walk-in-interviews, theatre etc. The issue is only expected to escalate once Phase III licenses are auctioned across India.Quoting industry sources, the report says that retention is never a challenge for key management / leadership team. It’s the support staff that is a challenge. Currently, the industry relies on on-the-job training to compensate for the lack of training courses.

     

    External trainers from abroad are also commissioned to train people on creative thinking skills and show conceptualisation. Trainers are often hired to train sound engineers and technicians. Resources are also trained in-house on handling radio transmission equipment and software.

  • MEBC 2013: Radio rocks in South India – Deloitte Report

    MEBC 2013: Radio rocks in South India – Deloitte Report

    BENGALURU: The Digital March-Media and Entertainment in South India, a Deloitte-FICCI report was released at FICCI-MEBC 2013 in Bangalore.

     

    The report says that the radio industry in India enjoys greater acceptance in the South than in the rest of the country and thus stands out amongst its peers. This is indicated by relatively higher average radio listenership in cities like Bengaluru where people spend about 20 hours /week on radio while those in Delhi and Mumbai spend 13-14 hours/week.

     

    Radio has become an integral part of the entertainment industry in South India and thus has been used as a tool for promotions like film and TV. The film industry in Tamil Nadu (TN) has tied up with various radio stations with an aim to keep the listeners abreast with the music premiers and activities related to the film. Not just the filmmakers but also the broadcasters use this medium as propping up their new shows says the report.

     

    It also says that the South Indian Media and Entertainment (SIM&E) industry is slated to grow from its current estimated size for FY-2013 of Rs 23,900 to Rs 43,600 crore in FY-2013 at an CAGR of 16 per cent.

     

    Radio, which stands third behind new media and television in terms of growth, will rise at a CAGR of 19 per cent in the four southern states of TN, Andhra Pradesh (AP), Karnataka and Kerala, from an estimated present size of Rs 420 to Rs.830 crore by FY-2017.

     

    The report also goes on to say that the national and local advertisers are increasingly realizing the importance of radio.

  • Kolkata advertisement industry cashes in on Sachin frenzy

    Kolkata advertisement industry cashes in on Sachin frenzy

    KOLKATA: As Sachin Tendulakar got ready to draw the curtains on his glorious international Test cricket career of 24-years, the fervor started building up. And the people who gained the most from this fan frenzy are the advertisers in the City of Joy, who have increased the ad rates by approximately 30 per cent according to analysts.

    Interestingly, companies like Allahabad Bank, Century Ply, Exide, Hero, Rupa, Pincon, Ultra Tech Cement among others didn’t have an issue to cough up extra for the cricketer’s 199th match that kicked off at the Eden Garden on Wednesday.
    According to sources, Kolkata-based advertising company Sporting Frontier has charged around Rs 30 lakh for a package that includes two billboards and site-screen.

    “Advertisers did not mind in coughing up the extra amount being demanded,” said analysts, who think that the interest of the advertising fraternity around the event has been really high.

    Arun Sign Service director Ashif Kumar Biswas, said that it may be not be a very good time for the advertising industry but since the viewership has shot up drastically, companies are ready to spend extra. “However, ad rates are generally higher for cricket matches,” he added.

    And it’s not just the advertisers, many others too have benefitted from this interest-driven event. Arun Sign Service signed a deal with the Kolkata Police and the Cricket Association of Bengal to put up directional and way-finding signage and road direction campaign in and around Eden Gardens.

    Sources have confirmed that for the 50 signage that the company has put up, they have charged Rs 20 lakhs.

    Since the analysts believe that Sachin’s last competitive Test match in Kolkata has the same appeal as a world cup match with India in the finals, advertisers in Kolkata have not negotiated much. It seems when it comes to Sachin, money isn’t a big concern

    Biswas recalls the condition of Out of Home advertising in Kolkata a few months ago. Most of the billboards were just white spaces with telephone numbers, he said. “The advertising industry suffered because of the subdued economy. Usually, with the onset of the festive season, Kolkata’s advertising business awaits new opportunities. But it wasn’t the same this year,” said Biswas, also bringing to fore how as compared to last year, the clients this time reduced their ad spends by more than 40 per cent because of weak economy.

  • Kolkata advertisement industry cashes in on Sachin frenzy

    Kolkata advertisement industry cashes in on Sachin frenzy

    KOLKATA: As Sachin Tendulakar got ready to draw the curtains on his glorious international Test cricket career of 24-years, the fervor started building up. And the people who gained the most from this fan frenzy are the advertisers in the City of Joy, who have increased the ad rates by approximately 30 per cent according to analysts.

    Interestingly, companies like Allahabad Bank, Century Ply, Exide, Hero, Rupa, Pincon, Ultra Tech Cement among others didn’t have an issue to cough up extra for the cricketer’s 199th match that kicked off at the Eden Garden on Wednesday.
    According to sources, Kolkata-based advertising company Sporting Frontier has charged around Rs 30 lakh for a package that includes two billboards and site-screen.

    “Advertisers did not mind in coughing up the extra amount being demanded,” said analysts, who think that the interest of the advertising fraternity around the event has been really high.

    Arun Sign Service director Ashif Kumar Biswas, said that it may be not be a very good time for the advertising industry but since the viewership has shot up drastically, companies are ready to spend extra. “However, ad rates are generally higher for cricket matches,” he added.

    And it’s not just the advertisers, many others too have benefitted from this interest-driven event. Arun Sign Service signed a deal with the Kolkata Police and the Cricket Association of Bengal to put up directional and way-finding signage and road direction campaign in and around Eden Gardens.

    Sources have confirmed that for the 50 signage that the company has put up, they have charged Rs 20 lakhs.

    Since the analysts believe that Sachin’s last competitive Test match in Kolkata has the same appeal as a world cup match with India in the finals, advertisers in Kolkata have not negotiated much. It seems when it comes to Sachin, money isn’t a big concern

    Biswas recalls the condition of Out of Home advertising in Kolkata a few months ago. Most of the billboards were just white spaces with telephone numbers, he said. “The advertising industry suffered because of the subdued economy. Usually, with the onset of the festive season, Kolkata’s advertising business awaits new opportunities. But it wasn’t the same this year,” said Biswas, also bringing to fore how as compared to last year, the clients this time reduced their ad spends by more than 40 per cent because of weak economy.

  • Star Sports: A new logo, packaging & brand identity

    Star Sports: A new logo, packaging & brand identity

    MUMBAI: It was a historic moment for Star India when on 6 November at the stroke of midnight it unveiled the new identity for six of its sports channels – Star Sports1, Star Sports 2, Star Sports 3, Star Sports HD1 and Star Sports HD 2 – and its website (starsports.com). (Star Sports 3 replaced Star Cricket, while Star Sports 4 replaced ESPN and Star Cricket HD and ESPN HD were rebranded as Star Sports HD1 and HD2.)

    Today all the channels have a single logo – a star with a thinner silver outline with a streak of colours swishing into it. “The new brand identity is a metallic star with an explosive incandescent trail symbolizing the authority and passion of sports,” elaborates Star India exec VP marketing Gayatri Yadav.

    The Star India broadcast design team and the UK-based brand consultancy Venturethree have created the brand identity while the broadcast package has been designed by Los Angeles based design and branding studio Capacity. Venturethree has a client roster that includes Myspace, The Times, Orange, Penguin, Reliance Industries, king.com and Discovery Communications while Capacity has done work for the NFL (national football league) and CW channel.

    “The bold new star icon is to stand for a new era of sport. The star is sharp, bold and iconic. It brings strength and authority to the channel. The incandescent trail is explosive and dynamic. It brings the intensity and passion of sports to life. The fiery trail ignites and unites every sport, every player and every fan. It’s the glue that runs through everything on the channel. This expresses the fluid and dynamic nature of sports,” says Yadav.

    Sridhar feels that it is just a matter of habit for people to star using the new names

    The unified logo highlights the network’s ambition “to change the face of sports broadcasting in the country’ as well as provide world-class sports coverage to Indian sports fans. “To signal the change to the consumer, Star India is bringing all the six diverse TV channels under one brand name, Star Sports, and one purpose ‘believe’,” says Yadav.

    According to Leo Burnett Chief creative officer K V Sridhar, the new logo is much more energetic and brings through the focus they are trying to put with Star Sports. “It is a Diwali colourful logo. Their biggest challenge is to merge ESPN and Star Sports. Now promoting their channels will become much easier for them. What they are doing is just the beginning because they are taking upon themselves a very beautiful and visionary strategy to make Star synonymous with sports,” he says.

    Wouldn’t it be a difficult task for those used to calling the channels by their former names? “It is actually simpler than before now and it is just a matter of habit before people will start referring to a channel like- Star Sports channel 3,” quips Sridhar.

  • Dwight ‘Mitch’ Barns will be new Nielson CEO

    Dwight ‘Mitch’ Barns will be new Nielson CEO

    MUMBAI: World known media measurements and ratings company Nielson has found a replacement for current CEO David Calhoun who is set to step down on 1 January 2014. Dwight ‘Mitch’ Barns will take over the reins from Calhoun who will take the role of executive chairman. Barns is currently global client service president.

    Barns has been in the company from the past 16 years while Calhoun has been CEO since 2006 when he joined the company. Prior to this Calhoun had been with General Electric for 26 years. As exec chairman he will be a guide to Barns and other executives. He will also remain a substantial owner of Nielson equity purchased and earned by him while he was the CEO.

     

    Barns has held positions of Nielson’s US TV ratings business and president of greater China region. Before Nielson, he was with Proctor & Gamble for 12 years. Calhoun helped Nielson turn from a privately held firm to a publicly traded company overseeing its IPO (Initial Public Offer) in 2011.

  • Dwight Mitch Barns will be new Nielson CEO

    Dwight Mitch Barns will be new Nielson CEO

    MUMBAI: World known media measurements and ratings company Nielson has found a replacement for current CEO David Calhoun who is set to step down on 1 January 2014. Dwight ‘Mitch’ Barns will take over the reins from Calhoun who will take the role of executive chairman. Barns is currently global client service president.

     

    Barns has been in the company from the past 16 years while Calhoun has been CEO since 2006 when he joined the company. Prior to this Calhoun had been with General Electric for 26 years. As exec chairman he will be a guide to Barns and other executives. He will also remain a substantial owner of Nielson equity purchased and earned by him while he was the CEO.

     

    Barns has held positions of Nielson’s US TV ratings business and president of greater China region. Before Nielson, he was with Proctor & Gamble for 12 years. Calhoun helped Nielson turn from a privately held firm to a publicly traded company overseeing its IPO (Initial Public Offer) in 2011.