ITV

Category: Media and Advertising

  • Taproot India hires Mayuresh Dubhashi as associate CD

    Taproot India hires Mayuresh Dubhashi as associate CD

    MUMBAI: With plans to strengthen its creative team, Taproot India has hired Mayuresh Dubhashi as associate creative director.

    “There’s a reason why Taproot is the hottest agency in the country. It’s got the best brands and the best people handling them and more importantly, it’s going to offer the best possible opportunities to up my game,” said Dubhashi on his new job.

    He has eight years of experience. He started work at Lowe Lintas on Idea, Wheel, Surf Excel etc and then moved onto JWT Mumbai, where he spent over five years.
    Apart from many metals at Goa fest, he has also won the Young Lotus competition, represented India at Ad fest 2011 and won ‘Silver.’

    “I have worked with him in the past hence I know his strengths, passion and attitude towards work,” said Taproot India co-founder and chief creative officer Agnello Dias about Dubhashi.

    “Taproot India is a strong believer of young blood, Mayuresh is young and yet very mature in his thinking and approach,” added Taproot India co-founder and chief creative officer Santosh Padhi.

    Taproot India has 46 people operating from a single office, Mumbai.

  • LinOpinion GolinHarris wins mandate for Tata MF

    LinOpinion GolinHarris wins mandate for Tata MF

    MUMBAI: LinOpinion GolinHarris, a public relations consultancy and the PR division of Lowe Lintas India, has announced that it has won the mandate for Tata Mutual Fund. The deal will further strengthen its finance practice. 

    LinOpinion GolinHarris president and Lowe Lintas & Partners executive VP Kavita Lakhani says, “We are very proud to partner with this prestigious brand.  We have in the past, and currently worked with some of the best brands in the finance practice and are delighted to add Tata Mutual Fund to our list of clients. Post our partnership with GolinHarris, we continue to enhance our product and deliver PR strategies with greater focus on quality and measurable results. We look forward to doing some noteworthy work for both these brands in the years to come.”

    The agency’s past and current experience includes campaigns for JP Morgan AMC, Principal AMC, Principal Retirement Advisors, Financial Planning Standards Board, National Bank of Australia, IDFC AMC when it was Standard Chartered AMC, Standard Chartered Bank, Standard Chartered Private Equity, Taurus MF, Religare Group, Department of Sales Tax, among others.

  • FoxyMorons executed Garnier Mens initiative enters its second phase

    FoxyMorons executed Garnier Mens initiative enters its second phase

    MUMBAI: Garnier Men that initiated the PowerLight A Village campaign earlier this year in collaboration with Project Chirag with an aim to light up hundreds of rural households in India that are without any electricity entered its second phase.

     

    The campaign was aimed at creating awareness among consumers to contribute through their pledges on social media and be a part of a movement that will help Garnier Men in the identification and electrification of lightless villages across India using solar power. The initiative, which is digitally executed by FoxyMoron, provides electricity to remote villages in India.

     

    In its second phase, close to 800 households across India have benefited via the process of rural electrification with over 1,487,426 watts generated online. The initiative has received 7589 tweets and the total user engagement has increased by almost 900 per cent till now on the social media platforms.

     

    Through the simple medium of social media, Garnier Men reached out to more than a million consumers and encouraged them to participate in the campaign.

     

    FoxyMoron co-founder and online strategist Harshil Karia said, “Brands taking on projects for social good is the future. We believe that a brand speaks through its actions more than advertisements and are humbled to be associated with Garnier Men that has taken this bold step through the ‘PowerLight A Village’ campaign. We have received tremendous support from all the fans who truly care and believe in this cause. It will be our aim to continue to drive strong engagement to light up not only homes but lives of people living in darkness.”

     

    Garnier, L’Oréal India general manager Rupika Raman said, “At Garnier, we believe that our tagline ‘Take Care’ does not mean only taking care of yourself, but also taking care of the society. In keeping with this, we are proud to present ‘PowerLight a Village’, which is a unique campaign that helps empower change in our society through a simple action on social media.”

     

    Garnier Men has collaborated with Chirag Rural Development Foundation (Project Chirag) as its implementation partner. The Foundation has been championing the cause of rural electrification and is instrumental in providing electrification to over 125 villages across the country.

  • Peroni brings Eulogy! India on board

    Peroni brings Eulogy! India on board

    MUMBAI: Peroni Nastro Azzurro, one of the world’s premium Italian beer has partnered with the PR and communication agency Eulogy! India. As part of the mandate, the Bangalore-based agency will develop and handle the strategic communications for the brand. It will start with launching their campaign “Storie di Stile” that celebrates an exciting milestone.

    SABMiller India marketing director Darioush Afzali said, “We wanted to take on board an agency that would be able to complement our brand communication strategies. Eulogy with its robust set of lifestyle clients we feel, has a good understanding of the national lifestyle media landscape and will be able to create the positioning we are looking for. We are happy to announce this partnership and look forward to exciting times ahead.

    Eulogy! director RohanSrinivasan, expressed his happiness on winning the account and said, “Peroni Nastro Azzurro is an iconic Italian brand and I am delighted to partner with them on their ambitious vision that could transform the beer industry in India”.

  • Defiance Technologies, Bridgeline Digital partner for iAPPS

    Defiance Technologies, Bridgeline Digital partner for iAPPS

    Mumbai: Defiance Technologies, a Hinduja Group Company, has announced its partnership with Bridgeline Digital to bring the iAPPS, an integrated digital marketing platform to its customers.

     

    Defiance Technologies VP & head of emerging technologies and enterprise solutions business Kumar Mallampalli said that technology led marketing moves to the core of the enterprise and businesses expect more from their digital marketing assets.

     

    “With the iAPPS platform, we bring next generation digital enablement for tighter customer connects across multiple channels. Businesses that depend on channel partners such as dealers and franchises can reap particularly rich benefits from iAPPS. They now have a world class tool to create superior customer engagement across hundreds of dealers and franchises backed by strong out-of-the-box personalisation and content automation abilities,” added Mallampalli.

     

    In other words, the entire brand management process gets significantly enhanced and becomes easy to manage and is also cost-effective. The entire platform is cloud enabled and integrated with robust analytics.

     

    “We’re very pleased to be able to offer iAPPS solutions to Defiance Technologies customers,” says Bridgeline Digital’s vice president for APAC Titas Gupta. “Bridgeline sees great growth opportunities in the APAC region and is excited to be able to partner with a player as strong as Defiance Technologies. We’re confident that we can replicate the success we’ve had with iAPPS in the North American market across AsiaPac”.

  • Old Spice celebrates International Men’s Day

    Old Spice celebrates International Men’s Day

    MUMBAI: It was a mantastic day when supermodel, ace marathon runner and India Face of Old Spice, Milind Soman and Bollywood heartthrobs — Vidyut Jamwal, Rana Daggubati and Sonu Sood — came together to  inspire Indian men on International Men’s Day.

    The show-stoppers indulged in many manly acts to celebrate the day which in this year’s edition focuses on good health and equality while highlighting positive male.

    The Mantastic Brigade also marked the grand culmination of the Smell Mantastic Campaign by unveiling the commandments that a manly man should follow — Smell Good; Be Yourself; Stay Active, Stay Fit and Respect for All.

    “Mantastic videos” that are an ode to the bolder and masculine self that every man wants to be were also showcased as part of event. Featuring Milind Soman, India’s Mantastic Man, donning different avatars of an Indian manly man across geographies, the videos have already garnered over five million views in the social media space.

    “Celebration of International Men’s Day gives perfect opportunity to an increasing number of Indian men who are unleashing their masculine self! In fact, this reflects in today’s society as well, with showbiz icons, Vidyut, Sonu and Rana perfectly embodying the trend. I am happy to be the face of this irreverent campaign that will change the prevalent mindset and inspire men across India to take pride in unleashing their manlier versions,” remarked India Face of Old Spice Milind Soman.

    Rana Daggubati exclaimed, “Young men are now imitating their new icons and graduating from metrosexuals to a new Manly Man era! Through our Mantastic messages, I hope Indian men take a cue and unleash a manlier avatar of themselves.”

    Old Spice Country Marketing Manager Nikhil Ramesh said, “International Men’s Day is the perfect occasion to celebrate ‘Smell Mantastic’ Campaign.  Old Spice’s ‘Smell Mantastic’ campaign is designed to inspire Indian men to express themselves and help unleash the manlier version of them. The Mantastic Brigade – Milind Soman, Vidyut Jamwal, Rana Daggubati and Sonu Sood – have done an amazing job of bringing alive the Old Spice campaign and its raw masculinity.”

    With its new campaign, Old Spice also launched a cool range of manly scented deodorants with captivating, refreshing, and long lasting scents, all cooked up in the Old Spice scent kitchen.

  • Karthik Srinivasan joins Ogilvy as Social@Ogilvy national lead

    Karthik Srinivasan joins Ogilvy as Social@Ogilvy national lead

    MUMBAI: Ogilvy India today announced the appointment of Karthik Srinivasan as Social@Ogilvy national lead.

    Srinivasan, who was previously Flipkart AVP corporate communications, comes with over 14 years of experience, both as a client as well as an agency professional. He has led PR, digital and social media agency mandates for brands like Intel, Lenovo, ARM, Cisco, Cricinfo, General Motors, BlackBerry, LinkedIn and Infosys, among others. 

    Besides being a regular in major social media and digital events in the country, Srinivasan is also a prolific blogger, with two blogs – one on communications, branding and PR, and the other on music reviews.

    Ogilvy, as a brand, is all about bright, path-breaking ideas says Karthik Srinivasan

    Ogilvy India chief digital officer Kunal Jeswani said, “Social@Ogilvy is already India’s largest social media agency practice. Our ability to connect strong social skills with creative and content capabilities has driven dramatic growth for us over the past five years. The social landscape is constantly evolving and Karthik has the right skills to help us shape the future of Social@Ogilvy. His experience in handling large social media mandates will also help us offer truly seamless social solutions to our clients.”

    Social@Ogilvy is Ogilvy’s cross-discipline specialist social media offering which has highly skilled social media leaders collaborating with the agency’s digital, public relations and creative practices to create seamless and effective social media solutions for client businesses.

    Social@Ogilvy asia-pacific director added, “Karthik’s appointment further strengthens our market-leading position for social media in the asia-pacific region. The strength of our team is directly derived from our ability to attract leaders of Karthik’s calibre. His knowledge and experience will immediately bring great value to our clients in India and across the region.”

    Srinivasan, on his new role at Ogilvy commented, “Ogilvy, as a brand, is all about bright, path-breaking ideas. And social media, as a function, has moved its focus away from run-rate platform management to creative ideas that work at the intersection of multiple client functions – marketing, corporate reputation, customer relationship, supply chain and human resources, among others. With the kind and nature of clients Ogilvy has in India, I see tremendous potential in the use of social media to make a tangible difference to their businesses.”

  • Get set for an International Conference on Digital Libraries

    Get set for an International Conference on Digital Libraries

    MUMBAI: Wouldn’t it be really good if all the knowledge from across the world can be accessed from one place? That is what a recent initiative by The Energy and Resources Institute (TERI) aims to do. TERI is organising the International Conference on Digital Libraries (ICDL) from 27-29 November 2013 at the India Habitat Centre, New Delhi.

     

    The ICDL 2013 is titled “Vision 2020: Looking back 10 years and Forging New Frontiers” and will review the developments in the past and chalk out a strategy for the future. In addition to conference sessions, thematic workshop-cum-panel discussions are planned to provide a deeper meaning to the theme of the conference.

     

    The objective of the conference is to focus on the creation, adoption, implementation, and utilisation of Digital Library (DL) and their future implications. It also aims to provide an international forum for sharing of experiences among researchers, educators, practitioners, and policy makers from a variety of disciplines such as library and information science, information and communication technology, archival and museum studies, knowledge management and many areas in the fields of Science, Social sciences and Humanities.

     

    Some of the eminent speakers who will be attending the conference include Ian Witten, Professor, Computer Science, University of Waikato, New Zealand; P Anandan, Managing Director, Microsoft Research India, India; Jagdish Arora, Director, INFLIBNET, India; Jean-Marc Comment, Chef d’unité, Département fédéral de l’Intérieur, Archives fédérales AF Unité des techniques de l’information Archivstrasse, Switzerland; Yan Quan Liu, Professor, Southern Connecticut State University, USA; A R D Prasad, Professor and Head, DRTC, Indian Statistical Institute, India; Chunxiao Xing, Professor & Director, WEB and Software Technology, R&D Center, RIIT, Tsinghua University, ChinaR&D Center, RIIT, Tsinghua University, China and A R D Prasad, Professor and Head, DRTC, Indian Statistical Institute, India among others.

  • DDB MudraMax launches OOH campaign for Pan Vilas

    DDB MudraMax launches OOH campaign for Pan Vilas

    MUMBAI: Godfrey Phillips India’s pan masala brand, Pan Vilas has launched an OOH campaign in tandem with radio and television spots. The campaign has been planned and executed by DDB MudraMax team and was launched across key markets of Gujarat UP, MP and Delhi.  

    The campaign aims to build upon the brand imagery of Pan Vilas and also communicate the message of the new price point of the product. The key challenge faced by DDB MudraMax in creating the campaign was to craft the communication that is eye-catching, helps maximise awareness levels and also add to the brand recall value.

    The creative that is endorsed by Manoj Bajpai is restricted to sites that have large display area and are situated in high footfall regions with heavy traffic coverage so as to maximise viewership numbers. The campaign will be run across cities for 45-60 days.

    Godfrey Philips general manager marketing Arnab Ghosh said, “The OOH campaign was mounted to build salience for Pan Vilas across key markets and to create a buzz prior to the intended price change on the brand. Initial indication on the acceptance of the new price point in most markets is positive. The entire 360 degree approach of which the OOH campaign was a key element seems to have worked in achieving the intended results, thus leaving the brand in a better state of health. DDB MudraMax as a partner has been instrumental in working to a brief of providing the most optimised OOH plan for the key markets, which in the current situation of budgetary constraints was the need of the hour.”

    DDB MudraMax , senior vice president Subhashish Sarkar added, “The Pan Vilas campaign has been taking steady and sure strides across a variety of media in recent years, to entrench itself as the most recalled in category with clear communication, memorable brand endorsement and strategic message locations. For OOH, DDB MudraMax has strived to work closely with the brand team in delivering mileage in tandem with the rest of the brand delivery in all markets. Selection of media, astute buying and a slew of eye-catching innovations gain the Pan Vilas campaign a foothold above budgetary allowances.  We take pride and pleasure in our association with the brand.”

    DDB Mudramax deputy general manager Jagriti Kohli further said, “Good work always happens when the client and agency work as partners, with a clear focus to turn the brand challenge into an advantage. Pan Vilas OOH campaign is testimony to this fact. The campaign in all cities stands out for its outdoor friendly creative as well as the large format, selected media. A thorough understanding of markets, strategic and relevant OOH media planning backed by flawless execution by a team which owns the brand completely has made the Pan Vilas campaign a visual delight across markets.”

  • Naveen Anand to take up global role at Amway

    Naveen Anand to take up global role at Amway

    MUMBAI: Effective 1 December, Amway India senior vice president marketing Naveen Anand will be seen in his new role of global marketing director of core nutrition. His new position requires him to relocate to Amway headquarters in Michigan. Reporting to Naveen will be the global nutrition marketing core team. In his new role, Anand will be responsible for the development and execution of the global nutrition marketing strategy.

    He began his career at Amway India almost 16 years ago as marketing manager in India overseeing India’s marketing department, and since then has been instrumental in building the Amway India business to approximately $400 million in sales. Under Anand’s leadership nutrition and prestige beauty business (Nutrilite and Artistry) has been market leaders; Nutrition clogged a market share of 23.8 per cent in Vitamin and dietary supplements category; whereas Artistry acquired 59.3 per cent in premium facial care category in the year 2012.

    Anand also spearheaded highly successful Amway mass media campaigns, starting with mother brand Amway and later on adding Nutrilite, Artistry and Attitude to the mass media campaign.

    Anand has also been a member of the global CMO Council for over five years. In this role he contributed significantly towards strengthening of global marketing brands both in Amway India as well as across the globe.

    Prior to Amway, Anand worked at Karishma Adverting (part of Lowe Lintas) and Reckitt and Colman.