ITV

Category: Media and Advertising

  • Micromax’s ‘juggle’ with Hugh Jackman

    Micromax’s ‘juggle’ with Hugh Jackman

    MUMBAI: The advertising industry as well as the fans of Hugh Jackman got a shock when the actor became the brand ambassador for Indian smartphone brand Micromax, late last year.

     

    The TVC became the talk of the town; and to continue with the series the phone makers have come up with a new campaign for Canvas Turbo –The phone that ‘CAN’ juggle!

     

    The campaign brings alive the theme of the phone – the phone that ‘CAN’ juggle – and also takes forward the Micromax ‘nothing like anything experience’.  The TVC largely talks about the speed and multitasking features of the Canvas Turbo through the juggler.

     

    Commenting on the new phone, Micromax co-founder Rahul Sharma said, “At Micromax, our focus has always been to keep innovating to democratize technology for masses by offering seamless experience through a combination of great hardware and enhanced software capabilities. Canvas Turbo further builds on our promise to constantly empower our users with superior technology. This is complemented by a refreshed ecosystem of applications enabling users to multitask offering great value to them.”

     

    Apart from TV, the launch of the phone is supported with a 360 degree marketing campaign across print and online.

  • Tradus.com takes forward Kejriwal’s ideas

    Tradus.com takes forward Kejriwal’s ideas

    MUMBAI: Arvind Kejriwal with his jhadu was a common sight during the recently concluded Delhi state elections. And cashing on the popularity, Tradus.com, a location-based marketplace, is now offering the aam aadmi the symbolic jhadu for just Rs 5.

     

    On the innovative offer, Tradus.com CEO Mudit Khosla said, “The jhadu has become a symbol of change and honesty, which resonates well with Tradus’ endeavour of bringing nearby sellers that offer honest prices to buyers. We encourage all our patrons to own this jhadu at an honest price and celebrate the birth of a corruption-free Delhi.”  

    The company doesn’t want to cheat its customers and hence, have well-defined parameters for the product. The jhadu available on Tradus.com is manufactured at production units in Delhi NCR.

  • Dentsu Digital bags digital duties for Mandom’s Gatsby

    Dentsu Digital bags digital duties for Mandom’s Gatsby

    MUMBAI: Dentsu Digital has recently been awarded digital duties of Gatsby, a part of Mandom India.
     

    The account win was the outcome of a multi agency pitch process.

    Commenting on opening 2014 on a high by winning the Gatsby’s account, Dentsu Digital CEO Glen Ireland said, “It is a great feeling to start the year with a new business win – especially, if it’s in a category that continues to grow rapidly across markets. The mandate given to us is to create an overall online presence for the brand with a strong focus on creating engagement via social media. Given the TG definition of Gatsby – Facebook will play a dominant role in creating that conversation – other channels like YouTube would help deepen the brand experience via demo-based video content. We also plan to leverage Instagram and Pinterest – relatively newer social media platforms to enhance the visibility of Gatsby online.”

     

    Gatsby was launched in Japan in 1978 and the brand made its India debut in 2003 when Mandom Indonesia started distribution of Gatsby products in the country. The year 2008, marked a new chapter in Mandom’s India plans when it appointed Mumbai-based Gardenia Cosmocare as its distributor.

     

    Since then the brand has moved from strength to strength and resulted in the company establishing a direct presence in India through Mandom Corporation (India) in 2012, making it the 11th country where the company has a direct presence.

  • Ranbir Kapoor joins the Lay’s bandwagon

    Ranbir Kapoor joins the Lay’s bandwagon

    MUMBAI:  Celebrity faces have always added flavor to PepsiCo marquee brand Lay’s. From cricketers to actors, all have lent their charm to sell the bag of snacks.

    The latest to enter the bandwagon is Ranbir Kapoor. The new campaign will follow Lay’s advertising trend which has always been about youth and moments of friendship. The actor was chosen as the brand thinks he fits in perfectly with its persona of youthful energy & international appeal that continues to grow in the minds of consumers.

    PepsiCo India western category food category director Gaurav Mehta said, “We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay’s brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of ‘Pal Banaye Magical’. We believe that this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India’s youth. We look forward to a great new year and are confident that this partnership will be mutually rewarding.” The new face of Lay’s Ranbir Kapoor said, “Lay’s is one of the brands I have grown up with! It is such a popular & universally loved brand and I am excited to be associated with Lay’s. As a brand, Lay’s stands for youthfulness & spontaneity and seeking simple joys in life’s ordinary moments. Lay’s belief of ‘Pal Banaye Magical’, which has always celebrated the joy in life’s little moments – is something I can identify with and I genuinely believe that many a magical moment is hidden in life’s ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead.”

    While Ranbir becomes the face of the new campaign, actor Saif Ali Khan will continue to endorse Lay’s.

  • DDB Mudra Group names Anurag Bansal as CFO

    DDB Mudra Group names Anurag Bansal as CFO

    MUMBAI: DDB Mudra Group has announced Anurag Bansal as chief financial officer (CFO) of the group, effective 1 January.

     

    Bansal takes over from Dilipkumar Upadhyaya who has stepped down after 26 years with the group. Upadhyaya will however continue to be a consultant with the group.

     

    In his new role, Bansal will oversee the finance, legal & commercial and information technology functions of all entities under the group, in addition to heading the financial integration of the DDB Mudra Group with Omnicom Group.

    With over 16 years of experience Bansal said, “I am very excited to step in to the role of the group CFO. The CFO of today is very different from the CFO of even a decade ago. The CFO’s role today goes beyond the mere accuracy of numbers. Apart from implementing a robust process for financial information, compliance and corporate governance, together with a high level of risk assessment, he is required to have a more sophisticated understanding of all areas of the business and its operations. The journey for me has just begun and I look forward to some challenging yet exciting times ahead!”

     

    He is also a trustee of the Mudra Foundation for Communications Research and Education.

     

    On the appointment, DDB Mudra Group CEO and MD Madhukar Kamath said, “Anurag, in the short span of six years with us, has grown tremendously within the DDB Mudra Group. Apart from his professional capability and competence, I truly admire his energy, enthusiasm and leadership qualities. I am glad to have him partner me in our next phase of growth.”

  • Maxus wins Kotak Mahindra’s media AoR

    Maxus wins Kotak Mahindra’s media AoR

    MUMBAI: The year has been a good one for Maxus and it ended it by bagging the media duties for Kotak Mahindra following a multi-agency pitch.

    Prior to the development, Starcom MediaVest handled the business of the financial services conglomerate.

    On the win, Maxus south Asia MD Kartik Sharma who will take over the responsibilities of Maxus south Asia from Ajit Verghese effective January 2014, said in a statement, “We are excited about working with one of India’s most established brands, with a legacy of over 20 years. 2013 has been a great year for Maxus and we are excited with yet another client in our roster.”

    The agency acquired several new businesses including Ruchi Soya, Tata Tea, Redbus and Musafir.com while retaining the L’Oreal business.

  • Rishikar Krishna joins Radio Mirchi, again

    Rishikar Krishna joins Radio Mirchi, again

    MUMBAI: Rishikar Krishna is all set to return to Radio Mirchi to take responsibility for its largest brand properties as its new marketing head.

    Krishna who was earlier with the company for seven years as marketing manager will now be reporting to The Indian radio network’s chief strategy officer Mahesh Shetty.

    Prior to this, he was with Skechers USA where he was responsible for creating brand awareness in India.

    In his new role, Krishna will manage the Mirchi Music Awards and Mirchi Top 20 as well as other large intellectual properties. His responsibility is to add new elements to the 32 station brand and take them to market.

    Krishna began his career with Phillips before moving into radio.

  • Dentsu Marcom flies away on Hondas’ Activa

    Dentsu Marcom flies away on Hondas’ Activa

    MUMBAI: In a bid to reinforce its market leadership, Honda, launched a new campaign for its first personal compact scooter offering under the brand name ACTIVA-I.

    The campaign was conceptualised by Denstu Marcom on the brief that the customers desire an automatic scooter for daily commute, which is lightweight, compact and easy to handle yet comfortable for both genders. 

    Dentsu Marcom NCD Titus Upputuru said, “As children, most of us have played the chidhya udh, totha udh, maina udh game. It’s when we become adults and start leaving our homes and begin earning that we actually start udhna. The game combines with young men and women setting out of homes with optimism to inspire young people to come out of homes and fly. This also brings alive the iconic symbol of Honda, the wing mark, in a refreshing manner.”

    Added, agency’s account management VP Abhinav Kaushik, “Today’s young generation is not ridden by any past baggage. They are supremely confident, they think differently, they have a can-do attitude and they are charting new territories. They are willing to ride into the future knowing fully well what they want out of life. This expression udh or ‘ready to fly’ captures the mindset of this generation that has the desire to excel, follow their own direction and happily take on the challenges of the life ahead.”

    The campaign works on the approach that Indian youth today finds new ways to show the world that ‘I am standing on my feet, and powering myself on my own dreams and ambitions’. They are affirmative and seek identity independence, in everything they do.

    Honda Motorcycle & Scooter India VP Yadvinder S. Guleria said, “From its first family scooter Activa, Honda has always understood the pulse of the nation in its journey as undisputed leader in automatic scooter industry. Addressing the need of today’s customers, Honda has now brought the next revolution in personal lightweight mobility. The new Activa-i empowers Indian customers to be “Ready to Fly”. The Dream mileage of 60kmpl powered by the revolutionary Honda Eco Technology, features like combi-brakes, lightweight and compact design ensures that Honda is the customers trusted partner for every empowering ride.”

  • O&M makes Big B a crusader

    O&M makes Big B a crusader

    MUMBAI: In a country where every year farmers commit suicide because of draughts, it is very important to educate and sensitise people about draught.

    With an objective to propagate water conservation, Dhanuka Agritech has launched a new television commercial featuring Amitabh Bachchan.

    The campaign has been conceptualised by Ogilvy & Mather and depicts the dependence of Indian populace on rains and the associated happiness and prosperity. The jingle “Baadal barse tapur tupur” aims to connect with the audience and showcase the joy and euphoria that rain brings with it. The TVC further portrays how an individual can bring about change by undertaking small initiatives like harvesting rain water.

    Dhanuka Agritech group chairman RG Agarwal said, “Since decades, the DNA of Dhanuka Agritech has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. The TVC is a further step in this direction urging every stakeholder to understand the importance of water conservation for a sustainable future. The ‘emotion’ is so forceful that everyone’s conscience will respond to this issue. The TVC is expected to catch on the breath of the nation.”

    The company has a flagship save water campaign with a tagline “Khet ka pani khet mein aur gaon ka pani gaon mein”.

  • Vikram Gaikwad quits Creativeland Asia

    Vikram Gaikwad quits Creativeland Asia

    MUMBAI: After six years in Creativeland Asia, Vikram Gaikwad has put down his papers as partner and executive creative director.

    He has been with the agency since its inception in 2007.  Gaikwad said, “I am very proud of what we have achieved at Creativeland in a very short time. With the coming of the New Year, I have decided to move on and make time for my other areas of interests. My heart and good wishes will always be with Creativeland and I hope they get every success they deserve.”

    Commenting on the development, Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “Vikram has been a great friend and an incredible support in my journey. Creativeland is thankful to him for all the support and service that he has extended. And I sincerely wish him the best for the new path that he has charted out for himself.”

    Prior to Creativeland, Gaikwad had worked with Enterprise Nexus, Leo Burnett and Grey.