ITV

Category: Media and Advertising

  • Mediascope ropes in CNN Intl Commercial senior exec Meher Anand in strategic role

    Mediascope ropes in CNN Intl Commercial senior exec Meher Anand in strategic role

    MUMBAI: She is expanding her scope of work. Until November 2024, Meher Anand was account director south Asia of CNN International Commercial. Now she has gone ahead and joined media sales and content consultant Mediascope as vice-president strategic partnerships.

    Meher spent the last 13 years of her career working with CNN International  Commercial where she was responsible for delivery and development of the south Asia region towards the APAC/global objectives across platforms – TV, digital, social & audio.

    At Mediascope, she is expected to lead ad sales and strategic initiatives across media in both established and emerging markets in south Asia.

    “With her expertise in both domestic and international media sales, she aligns perfectly with our ambitions,” said Mediascope in a posting on Linkedin. 
     

  • Vui Live appoints Viraj Panwar as sales head

    Vui Live appoints Viraj Panwar as sales head

    Mumbai: Vui Live, a full-service digital marketing and consulting company, has announced the appointment of Viraj Panwar as its sales head. In this role, Viraj will lead new business development initiatives and oversee strategic sales efforts, which is key in accelerating Vui Live’s growth in the competitive digital marketing landscape.

    With over 15 years of experience, Viraj Panwar brings a wealth of experience in sales strategy and client engagement. At Vui Live, Viraj’s primary focus will be identifying new opportunities, cultivating strong client relationships, and driving revenue growth through effective sales strategies. His role includes overseeing the entire sales process, from lead generation to deal closure, ensuring clients’ needs align seamlessly with Vui Live’s innovative digital solutions.

    Before joining Vui Live, Viraj was associated with TV9 Network, driving sales growth through branded content initiatives. Previously at ABP Network, he developed strategic sales plans, consistently exceeded targets, and built strong client relationships to achieve significant revenue growth.

    Viraj Panwar said, “I am thrilled to join Vui Live, a dynamic agency that is consistently pushing the envelope in digital marketing. My goal is to leverage my expertise to drive business expansion and deliver high-impact results for our clients. The agency’s commitment to utilising cutting-edge technology to create tailored solutions is truly inspiring, and I look forward to contributing to its continued success.”

    Vui Live co-founder &  business head Akash Manchanda expressed his enthusiasm stating, “We are delighted to have Viraj Panwar on board as our sales head. His deep understanding of market dynamics combined with his proven ability to build and optimise sales processes aligns perfectly with our vision of delivering unmatched value to our clients. As we continue to scale our operations and expand our client base, Viraj’s leadership will be instrumental in driving our growth trajectory.”

    With Viraj at the helm of sales strategy and new business development, Vui Live is poised to strengthen its market presence and continue its mission to deliver exceptional digital marketing solutions to brands across industries.

  • Kuku FM ropes in Dulquer Salman for ad campaign to appeal to southern audiences

    Kuku FM ropes in Dulquer Salman for ad campaign to appeal to southern audiences

    MUMBAI: Kuku FM has got the south of India on its radar. The company has enlisted south Indian star Dulquer Salmaan to star in a new campaign  which is aiming to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana in a bid to bring regional stories and audiobooks closer to the hearts of millions. 

    The TVC has been made in Tamil and Malayalam, with dubbed versions in Kannada, Telugu, and Hindi, to connect with India’s linguistic diversity. The campaign, titled Redefining the Art of Storytelling, will roll out in two phases, starting with social media and later expanding to television, OTT platforms, and offline channels.

    With content in eight languages across multiple genres, Kuku FM aims to make storytelling accessible and relevant to listeners across regions.

    Dulquer, a household name known for his versatility and appeal prominently among southern audiences, embodies Kuku FM’s values of authenticity, innovation, and customer-centricity. His deep connection to storytelling, nurtured from childhood, shines through the new TVC, where he recalls the comforting tales narrated to him by his grandmother. 

    To view the TVC click here: https://www.youtube.com/watch?v=nUNzrecT3PU&authuser=0

    “With Kuku FM, I’m excited to revisit the roots of storytelling and invite listeners to embark on a journey of self-discovery and inspiration with their vast genres and collections with Kuku FM,” Dulquer shared.

    “Storytelling is an art that transcends time, culture and language barriers,” said Kuku FM co-founder & CEO Lal Chand Bisu. “With Dulquer, we’re thrilled to explore new horizons in southern India, a region that’s rich in languages, history and stories. Our mission is to empower our listeners across Bharat with stories that entertain, educate, and inspire. By partnering with an icon like Dulquer who is a versatile actor and truly understands the craft of storytelling, we’re not only celebrating the past but also reinventing how stories are shared in the digital age. Dulquer is a prominent actor who is well-regarded among younger audiences and families, positioning him as a relatable figure for listeners across diverse age groups. Furthermore, his influence extends beyond the realm of cinema into the digital space, thereby aligning perfectly with our vision at Kuku FM.”

    “Our storytelling OTT platform has experienced exceptional growth in our southern user base, with over one million monthly active subscribers from these regions, now accounting for 35 per cent of overall platform engagement,” shared  Kuku FM VP of revenue growth Sachin Singh. The demand for southern language content has also seen a dramatic rise, with a five times increase in monthly new subscriber additions over the past year.

    Dulquer stated, “Kuku FM is doing something truly innovative by reinventing storytelling in a way that blends tradition with modernity. As someone who finds stories to be central to my craft and passion, I’m thrilled to be part of a journey that celebrates the soul of south India’s storytelling legacy while making it accessible for today’s generation.”

    Are the south Indian folks listening?

  • Indian Bank launches ‘Khabar Nahi, Khabardar Bano’ campaign against cyber fraud

    Indian Bank launches ‘Khabar Nahi, Khabardar Bano’ campaign against cyber fraud

    Mumbai:  Indian Bank has launched a digital campaign titled ‘Khabar Nahi, Khabardar Bano’ to educate customers about the growing threat of cyber fraud and empower them with preventive measures. Conceptualised by Goldmine Advertising, the bank’s digital agency on record, the campaign uses relatable scenarios to address the social stigma and embarrassment that often accompany falling victim to online scams.

    With the rise in digital transactions across India, cases of cybercrime and payment fraud have become increasingly prevalent. Through this campaign, Indian Bank aims to create awareness about different types of fraud while equipping customers with practical tips to safeguard themselves. This series of engaging films highlights various cyber threats and underscores the importance of vigilance in the digital age.

    Goldmine Advertising group creative director Imran Khan Hanafi shared, “Each film delves into a specific type of fraud, offering viewers clear insights on how to identify and avoid these scams. The campaign taps into the relatable insight that becoming a victim of fraud often leads to social scrutiny, using humour and authenticity to deliver a memorable message.”

    Goldmine Advertising associate vice president of brand solutions Shivani Desai added, “There’s a deep-rooted fear of judgment that stops people from talking openly about online scams. Our goal was to not just make films, but also raise awareness while connecting personally with people. We wanted to build a connection with viewers while offering practical advice that feels approachable rather than overwhelming.”

    The films take a lighthearted yet impactful approach, ensuring the message resonates with a wide audience

    Indian Bank remains committed to ensuring the safety of its customers in the digital banking ecosystem. Through ‘Khabar Nahi, Khabardar Bano,’ the bank continues to reinforce its dedication to building a secure and informed banking community.

  • Easybuy launches new campaign to boost engagement with cross-category creators

    Easybuy launches new campaign to boost engagement with cross-category creators

    Mumbai: Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already made a significant impact, driving a 72 per cent increase in reach and a 25 per cent boost in engagement across the brand’s digital platforms.

    In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring the brand’s message of self-expression and authenticity to life. The lineup includes:

    MJ5, the popular dance group known for its high-energy performances, who brought an electrifying music video to the series.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MJ5 ® (@mj5_official)

     

    Elli Avram, the charismatic actor and influencer, who took audiences on a spontaneous travel and shopping adventure, showcasing her unique style and flair.

    Aakash Gupta, the well-loved comedian, who added his signature humor to the shopping experience, providing a lighthearted yet engaging perspective.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aakash Gupta (@theskygupta)

     

    These collaborations are designed to do more than just tell a story—they enhance it by reaching audiences across multiple interests, creating deeper connections with consumers.

    One of the key highlights of this campaign is Easybuy’s innovative use of cross-category creators, setting the brand apart as one of the first in the fashion industry to approach digital engagement in this way. Easybuy CEO  Karan Mehta emphasised the significance of this shift: “The Lit Series brings our mission to life by creating engaging, authentic experiences that empower our customers to express their true selves while enjoying stylish, value-priced solutions. This is a powerful step forward in reaching today’s diverse consumers.”

    The campaign, launched under the #LitModeOn banner, is designed to create a vibrant digital presence, inviting consumers to engage with the brand in new and exciting ways. Each video in the series reflects Easybuy’s commitment to versatile, everyday fashion while celebrating individuality and self-expression. For the brand, it marks an important step in redefining accessible fashion in India’s ever-evolving retail space.

    Experience “The Lit Series” Today!

    Easybuy invites audiences to explore “The Lit Series” across its digital channels. The campaign embodies everything the brand stands for—style, self-expression, and fostering deeper connections with customers. As Easybuy continues to push boundaries, it sets the stage for the future of fashion, one lit moment at a time.

  • dentsu’s global ad spend report predicts 6.8 per cent growth for 2024

    dentsu’s global ad spend report predicts 6.8 per cent growth for 2024

    MUMBAI: Advertisers, marketers and media establishments around the globe can bring out the bubbly. dentsu’s latest Global Ad Spend Forecasts has revealed a projected buoyant 6.8 per cent growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised upwards following the return to double-digit growth (+10.7 per cent) of digital ad spend, the impact of sporting, political events and improved outlooks across the US, UK, Brazil & France. 
     
    Ad spend growth is forecast to continue at 5.9 per cent in 2025. The American region is expected to lead in 2025 with 6.3 per cent growth, driven by rich US and Brazilian markets where digital and streaming see sustained investments. The Asia-Pacific market is forecast to increase by 5.8 per cent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. Lastly EMEA (Europe, the Middle East and Africa) has projected growth of five per cent, with strong digital performance in key markets including the UK. As the industry enters what dentsu identifies as the algorithmic era, data-enabled advertising will increasingly shape media strategies, with algorithmically enabled ad spend forecast to reach 79 per cent of total ad spend by 2027. 

    Artificial intelligence (AI) is no longer confined to experimental phases. It has become an integral tool for creating personalised, one-to-one consumer experiences. Generative AI applications like OpenAI’s GPT models are embedding themselves in everyday services, from Duolingo’s AI-driven tutor to Spotify’s personalised AI DJ. These advancements mark a new era of micro-moments that enhance user engagement by delivering tailored interactions at scale.

    As algorithms increasingly gatekeep content visibility, brands are tapping into niche communities and fandoms to drive meaningful connections. Influencers, from content creators like Mr Beast to hyper-localised niche experts, are key to cutting through the digital noise. Additionally, connected television’s growing reach provides fertile ground for cross-platform storytelling, combining scale with intimacy. Paid social is forecast to grow by 8.7 per cent in 2025 (7.8 per cent three-year CAGR to 2027), supported by an integrated ecosystem that blends shopping, video, search, and gaming capabilities. This channel remains critical for engaging younger audiences, with 79.7 per cent of gen Z using Instagram monthly and 42 per cent of CMOs planning to boost influencer marketing investments. Paid search is expected to increase by 6.7 per cent (6.5 per cent three-year CAGR 2027), driven by continuous advancements in AI-powered features that sustain relevance amid the rise of social and retail search.

    Retailers are stepping beyond traditional advertising, transforming their platforms into data-rich media ecosystems. Amazon leads this charge with a $50 billion ad revenue engine, while others like Walmart and TikTok are innovating through acquisitions and self-serve advertising solutions. This convergence is reshaping how brands measure success and optimize campaigns, fostering a holistic view of the consumer journey. From a media channel standpoint, the report highlighted that digital is expected to remain the fastest-growing channel, with a projected increase of 9.2 per cent in 2025 (8.8 per cent three-year CAGR to 2027) to reach $513.0 billion and capture 62.7 per cent of global ad spend. Significant growth is anticipated across key digital segments, with retail media leading the way at +21.9 per cent year-over-year (19.7 per cent three-year CAGR to 2027) as advertisers capitalise on the high value of retailer consumer data and increasingly invest in offsite advertising, including connected TV. 

    In a world flooded with content, quality emerges as a non-negotiable factor. Advertisers are increasingly prioritising transparent, sustainable programmatic supply chains and investing in impactful creatives to capture attention in crowded digital environments. 

    Attention metrics, such as “attentive seconds,” are now as critical as traditional ROI measurements, signaling a shift towards more meaningful audience engagement. Online video advertising is projected to rise by 8.0 per cent as advertisers continue to seek out high attention and trusted environments. Programmatic advertising is set to grow by 11.1 per cent and will account for more than 70 per cent of digital ad spend, with sustained momentum (10.9 per cent three-year CAGR to 2027). 

    Television ad spend growth is forecast to show marginal growth of 0.6 per cent in 2025, with connected television rapidly increasing (+18.4 per cent) thanks to ad-supported streaming, and broadcast television declining (-2.5 per cent). Meanwhile, print media continues to contract, while cinema and out-of-home (OOH) advertising continue to grow by 3.2 per cent and 3.9 per cent, respectively. 
     
    Significant ad spend increases are anticipated in finance (+6.4 per cent), pharmaceutical (+5.8 per cent), and travel and transport (+5.5 per cent) as these sectors adapt to meet evolving consumer needs. 

    Says dentsu’s global practice president- media Will Swayne: “Our 2025 forecast underscores the pivotal role of media in today’s economy. Data-driven and digital-first media investment strategies continue to reshape how brands connect with consumers. The surge in algorithmic media capabilities will drive fresh opportunities for brands to engage meaningfully and effectively with existing and new customers.Media investment strategy is key to transformation and growth as brands keep pace with evolving consumer behaviors.

    “As digital channels continue to lead the way, the global advertising landscape is entering a new phase of growth and innovation. The projected 9.2 per cent increase in digital ad spend for 2025, driven by segments like retail media and connected TV, underscores the immense value of data-driven strategies. As algorithmic media capabilities take center stage, brands have an unprecedented opportunity to connect with consumers in more personalised and meaningful ways. The future of advertising is not just digital – it’s deeply connected, data-empowered, and poised for transformative growth,” added dentsu chief executive officer – media South Asia Anita Kotwani.

    Despite technology’s global proliferation, access remains uneven. From regulatory hurdles to the high costs of advanced AI features, digital divides are becoming more pronounced. Brands must adopt nuanced, locally informed strategies to ensure inclusivity while navigating fragmented markets.

    The algorithmic era promises opportunities for innovation in media and marketing. However, success will hinge on a brand’s ability to adapt to evolving consumer behaviors, leverage cutting-edge AI tools, and balance global aspirations with local sensitivities.

    This year of impact calls for brands to be bold, innovative, and deeply attuned to the digital zeitgeist. The possibilities are infinite, but the imperative is clear: in 2025, making an impact is not optional—it’s the only way forward.

    (Picture generated using Dall-E 3 generative AI tool)

  • IOAA, GroupM & JCDecaux to move the needle of sustainability in OOH

    IOAA, GroupM & JCDecaux to move the needle of sustainability in OOH

    MUMBAI: OOH is finally joining the sustainability bandwagon. GroupM, WPP’s media investment group, in collaboration with the Indian Outdoor Advertising Association (IOAA), has announced the formation of a dedicated task-force committee to advance sustainable practices within the out-of-home (OOH) advertising industry.

    The committee, comprising GroupM MD cinema, OOH and experiential marketing  Ajay Mehta, IOAA chairman Pawan Bansal and  JCDecaux Advertising India executive chairman Pramod Bhandula, is focused on guiding media owners in adopting sustainable practices. The committee’s ambitious target is to ensure that 50 per cent  of all advertising sites in India utilise recyclable materials by 2027.

    A three pronged thrust has been planned. First, in the area of digital OOH (DOOH) and power consumption, the second in the use use of fabric instead of flex materials and finally a recycling program for billboard waste. 

    To address the rise in power consumption from the transition to DOOH  advertising, the task force will prioritise the adoption of renewable energy, particularly solar power. The committee will develop a roadmap for transitioning OOH assets to renewable energy and enhancing cost efficiency through bulk procurement. 

    Additionally, the committee will explore alternative, sustainable materials such as fabric and polyethylene to replace traditional flex, aiming for options that are lightweight, weather-resistant, recyclable, and durable. Due diligence will be conducted to vet suppliers, and bulk deals will be negotiated to ensure a cost-neutral transition.

    A “Take Back Program” will also be introduced to recycle used billboard materials in partnership with non-profit organizations. This initiative aims to further minimize waste and encourage industry-wide accountability. The committee’s mission is to foster environmental responsibility among media owners and partners, ensuring the widespread adoption of sustainable practices. Insights from the World out of home organization (WOO) will also be leveraged to support global sustainability efforts within the OOH space.

    GroupM’s OOH Solutions team has already piloted sustainability initiatives with brands such as ICICI, Zepto, and Blinkit, using polyethylene fabric, showcasing actionable solutions that align with sustainable principles. 

    Mehta explained: “As leaders in the media industry, it is our responsibility to move the needle, inspire transformation, and ensure that sustainable practices become the norm rather than the exception. I truly believe that we should all do good while doing well, and this committee will strive to balance innovative advertising with environmental responsibility.”

    Bansal believes that “sustainability is the future of advertising and IOAA is committed to guiding media owners towards responsible, eco-friendly practices. This initiative will not only reshape the future of outdoor advertising but also set a benchmark for industries worldwide to follow in balancing growth with environmental stewardship.”

    According to  Bhandula, “sustainability is not just an option; it is a necessity for the future of our industry. At JCDecaux, we believe in driving positive change by embracing greener solutions that leave a lasting impact. This collaboration will propel the outdoor advertising sector towards a sustainable, innovative, and environmentally-conscious future.”

    (Picture courtesy: IOAA website)
     

  • Asian Paints Where the Heart Is, returns with beautifully styled celebrity homes

    Asian Paints Where the Heart Is, returns with beautifully styled celebrity homes

    Mumbai: Asian Paints’ beloved home and decor series, Where The Heart Is, is back with a bang for its eighth season, offering a masterclass in crafting spaces that are as unique as the personalities who inhabit them. Featuring the stunning homes of six of India’s most admired celebrities, this season dives deep into the art of blending personal style with universal charm. From clever design hacks to impeccably curated decor, each episode invites viewers to reimagine their own spaces with a touch of inspiration and soul.

    This season, the series showcases the beautiful homes of Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain. The show focuses on homes as extensions of the people who live in them—spaces that exude individuality and tell unique stories. It not only explores how to craft a home that reflects your essence but also showcases real transformations with bite-size content offering décor cues to spark inspiration. Whether it’s using plants to breathe life into your decor, creating spaces where pets feel as at home as you do, or designing cosy nooks that speak to you, the series demonstrates how small, thoughtful touches can turn a house into a haven.

    In Season 8 of Asian Paints Where The Heart Is, Ananya Panday invites viewers into her elegant Scandinavian-style retreat – a home in the same building where she grew up, reflecting her personality and deep ties to family. With cosy nooks and understated elegance, her space showcases how simplicity can bring warmth and comfort. Viewers will then step into Arshad Warsi and Maria Goretti’s charming Goan-Portuguese home, where heritage elegance meets bohemian chic. Restored with love, their home celebrates the beauty of imperfections, offering delightful ideas for creating a space that feels warm and authentic. Manu Bhaker’s family home, transformed with the expertise of Asian Paints Beautiful Homes Service, radiates warmth and love. This makeover, a heartfelt gift to her parents, blends minimalism with deeply personal elements to create a sanctuary of shared memories.

    For lovers of maximalist decor, Joseph Radhik and Devika Narain’s artistic haven offers a treasure trove of ideas, from open shelving, statement wallpaper, lush plants and carefully chosen artwork. Their home stands as a beautiful expression of how textures and colours come together to create a cohesive and creative space. Meanwhile, the vibrant home of newlyweds Rakul Preet Singh and Jackky Bhagnani offers inspiration in blending personal styles, combining bold art with contemporary, functional design to create a space filled with personality. Finally, Taapsee Pannu’s vibrant abode is a joyful reflection of her personality, where playful colours, natural light, and thoughtful eclectic decor transform the space into a radiant and uplifting retreat.

    Asian Paints Ltd MD and CEO Amit Syngle said, “‘Asian Paints Where The Heart Is’ is a natural extension of our corporate philosophy, ‘Har Ghar Kuch Kehta Hai.’ It remains India’s most loved home décor series, where the most admired celebrities share how their homes are a true reflection of themselves. The show has consistently captured home design and décor trends, interpreting them in multiple ways while remaining universal.

    Season 8 is particularly special, featuring an interesting line-up of celebrities from various walks of life, demystifying décor trends and sharing how their homes serve as expressions of self-discovery. From selecting the perfect colours and bringing walls to life with wallpapers and textures to reimagining wood and lighting, this season presents décor inspiration and captures the essence of ‘beautiful homes’ in truly captivating ways.”

    Building on the success of last season’s special segment, Asian Paints Where The Heart Is Season 8 offers an even closer look at décor elements with style guides, enabling viewers to recreate the celebrity-inspired aesthetics. These guides direct viewers to BeautifulHomes.com, Asian Paints’ comprehensive décor platform, where they can explore a vast selection of home and décor items to bring similar inspirations into their own spaces.

    Stories in Motion co-founder  Joshua Karthik said, “In its eighth season, Asian Paints Where The Heart Is has renewed purpose: make home design and decor more actionable. The underlying emotion of the love for home and heart continues, but it’s blended with practical, real conversations on design, decor, art and colour. This season’s stars have invited us not just into their stunning homes, but also into home design as a way of life — filled with realness, bold experimentation and a whole lot of love.”

    Viewers can watch the brand-new season on Asian Paints’ digital platforms. Catch Season 8 on the following Asian Paints links:

    From embracing imperfections to layering textures, each home in Asian Paints Where The Heart Is offers ideas to spark your imagination. Season 8 invites viewers to dream big while keeping the essence of home -comfort, love and individuality, intact.

  • Laqshya Media promotes Satyabrata Das to chief alliance officer

    Laqshya Media promotes Satyabrata Das to chief alliance officer

    MUMBAI: There could only be one place he could go: up. And so he has. In his seventh year,  at Laqshya Media group, strategic alliances specialist/COO MediaKeys Satyabrata Das has been elevated to chief alliance officer.

    The Alok Jalan-run Laqshya Media group, is involved in various activities tight from outdoor, experiential marketing to events.

    Satyabrata Das has many stripes to his credit during his 26-year long career. He worked in cable TV at Ortel Communications after finishing his education, then moved on to ETV, followed up with short stays at SAB TV, and then Zee Telefilms. It was on to Laqshya Media group for four years where he ended up as national business coordinator. STPL was his next stop followed by working in consulting as an executive advisor for 11 years. 

     Laqshya Media was his next destination where he has been for seven years.

     

  • Publicis OOH gets close up and personal with DOOH in Mumbai and New Delhi airport

    Publicis OOH gets close up and personal with DOOH in Mumbai and New Delhi airport

    MUMBAI: Publicis OOH head Shubabrata Dasgupta is pleased as punch. His outdoor agency has been involved in what he calls a ground breaking innovation.

    Said Dasgupta on Linkedin: “It’s a digital out of home (DOOH) campaign. We successfully synchronized two Led screens on the Western Express Highway in Mumbai with real-time flight information. The content dynamically updates based on flight take-off timings, delivering highly relevant, time-sensitive messaging to commuters.”

    According to him this (what he labels as the pinnacle in programmatic advertising) was executed at Delhi Terminal3 international airport too, where the agency managed to synchronise the outdoor display with the flight display information system (Fids).

    “Here the creative content is synchronised with Fids and updates based on flight departure gates, ensuring the messaging changes in real time according to live flight schedules,” he added.

    This real time displaying of flight data with OOH media  allowed the agency to take programmatic DOOH to the next level by helping it deliver contextually relevant and timely content to audiences both on the move and in high-traffic and high-engagement locations.

    Highlighted Dasgupta: “This innovative approach not only captures attention but ensures the messaging is always aligned with the audience’s immediate environment, creating a unique and powerful connection between the brand and its viewers. This campaign sets a new benchmark for real-time, data-driven OOH advertising, showcasing how advanced technology can revolutionise traditional out-of-home media, making it more dynamic, engaging, and personalised than ever before.”