ITV

Category: Media and Advertising

  • Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East

    Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East

    MUMBAI: Ogilvy & Mather announced today the promotion of Chris Garbutt to Chief Creative Officer of Ogilvy & Mather East. He is currently Chief Creative Officer for Ogilvy & Mather France and will transition into his new role by mid-year. He will be based in New York and report to North American Chief Creative Officer Steve Simpson.

    Garbutt will be responsible for driving the creative vision and delivery for clients across all of Ogilvy & Mather’s East disciplines, including advertising, customer engagement, public relations, digital, shopper marketing, branded content and entertainment. He will continue to work with many of the agency’s global brands and will also continue to sit on the agency’s Worldwide Creative Council.

    Chris first started his career at Ogilvy & Mather Johannesburg in 1995 then moved to TBWAHuntLascaris. He was European Creative Director at TBWAParis where he worked on Nissan, Sony Playstation and Absolut Vodka for five years. He re-joined Ogilvy & Mather France in 2008 as Executive Creative Director working on global campaigns for Dove, Perrier, Coca-Cola, IBM, Louis Vuitton and more. He is currently ranked in the top ten most awarded Chief Creative Officers in the world.

    Tham Khai Meng, Worldwide Chief Creative Officer stated: “Chris inspires, teaches and raises standards. His rare talent, relentless perseverance to always excel in the creative work and his proven leadership skills make him the ideal candidate for this newly created role. I have every confidence that Chris, working with our talented team in New York, will shine and take our office to the next level.”

    Commenting on his move to New York, Chris said, “One of the most exhilarating things about working at Ogilvy is the power of our global network and the opportunity to transcend regions and disciplines. The ability to continue to work with some of the world’s most respected brands but also create the new model agency of the future was something not to be missed.”

    “This is the age of the adaptable agency. Our work is changing daily, and it requires different talent and disciplines,” said Steve Simpson, North American Chief Creative Officer for Ogilvy & Mather. “This development plays to Ogilvy’s strengths. In this new role, Chris will only help us speed our progress and our own evolution.”

    He has worked with a variety of brands and categories, from radio stations to airlines; Volkswagen to BMW; Nando’s Restaurants to KFC; luxury to fast moving consumer goods. Chris’s significant award wins include numerous international awards from festivals such as Eurobest, Cannes Lions, D&AD, One Show, Clios, New York Festivals and the European Effie Awards.

  • Navneeth Mohan of E18 joins Laqshya Media Group to start Laqshya Live Experiences

    Navneeth Mohan of E18 joins Laqshya Media Group to start Laqshya Live Experiences

    MUMBAI: Navneeth Mohan, with his experience of almost 15 years in experiential marketing and in the events domain, has announced his decision to join Laqshya Media Group to create Laqshya Live Experiences that is aimed at creating new consumer engagement designs and experiences. Navneeth started his career with Encompass and was there for almost 10 years to become the national event services head and Vice President for the western region. He then joined BIG Live, from the Reliance Broadcast stable, where he was the company’s national business head. His previous stint was with E18 – A Division of Network18 Media & Investments Limited where he spearheaded overall operations as the COO.

    Spearheaded by Alok Jalan, a business leader with an impeccable track record of growth and global expansion, the Laqshya Media Group offers 360-degree media solutions spanning across Laqshya Assets, Laqshya Solutions, Laqshya Advertising, Right Angle and Laqshya Airport Media. Laqshya Live Experiences (LLE) has been launched as part of the Laqshya Media Group and adds a whole new dimension to the portfolio of services they offer. Operating out of 3 key offices in Mumbai, Delhi and Bangalore and with Laqshya Media Group offices in 20 other cities gives LLE tremendous reach, operational strength and access in any market in the country today.

    The core focus at LLE will be the product offering which is crucial to creating a unique and memorable experience for any consumer today. A significant part of this includes integration of the experiential marketing services with the existing strengths of the Laqshya Media Group that include outdoor media assets, solutions, advertising and digital thereby making the offering a lot more valuable to clients. With this vision in mind, Laqshya Live Experiences offers diverse and rich staff skills spread across account management, operations and technical expertise, creative and design, in addition to the finance, IT, HR and other mandatory departments required in an agency in the industry today. At the heart of Laqshya Live Experiences lie its core values that include creating a great camaraderie at work, due diligence, passion and commitment towards whatever it undertakes and a promise to creating new, delightful and unforgettable brand and consumer experiences.

    Commenting on the launch of Laqshya Live Experiences, Alok Jalan, Managing Director, Laqshya Media Group, said, “In today’s rapidly changing world, where all brands want to engage with consumers continuously and innovatively, we wanted to integrate the power of OOH with experiential marketing services and digital media in order to create a compelling proposition for marketers. Laqshya Live Experiences is our first step in that direction.”

    Commenting on launch of Laqshya Live Experiences, Navneeth Mohan, CEO of Laqshya Live Experiences, said, “This is probably the fastest and most efficient change management that the industry has ever witnessed. I have always believed that the basic building blocks for any successful business are its clients, people and supply chain partners, everything is built around this and people become the core that connect all the dots. I’m really proud to be a part of a team that stuck together during this change. The last quarter of 2013 was one of the most challenging ones we faced but also one of the most successful ones with some of our most spectacular work so far. We managed more than 45 shows panning across 20 cities for clients ranging from Media and Entertainment, Real Estate, Finance, Service Industry, Information Technology, Education, Hospitality and many more. This wouldn’t have been possible without the support and encouragement extended by our clients and our supply chain partners across the country and more so the champion team that rallied together, so the credit for this success goes to them. I realized that the game needs to be changed and the key to making that change is scaling up quickly so that we can provide an enhanced value proposition to our clients. In the very first meeting with Laqshya Media Group and Mr. Jalan, I knew that we have found the ideal partners for integration, as they shared a similar vision as us. With their strength and expertise across outdoor assets, advertising and digital media, it creates a unique opportunity for Laqshya Live Experiences to offer a bouquet of services and value additions to clients. We have laid out an aggressive strategy for the future and I would like to believe this is not the end of the change management process but the beginning of the next phase of change and innovation.”

    Laqshya Media Pvt. Ltd. was founded in 1997 with the vision of becoming a knowledge-driven, innovative Indian enterprise that would revolutionize the OOH advertising space. Since then, the company has grown and diversified, offering enhanced media solutions that go beyond outdoor advertising. Aside from a host of conventional, ambient and airport media solutions, Laqshya also offers innovative advertising and communication solutions, experiential marketing and creates unique intellectual properties in the events space. With over 200 driven, talented professionals, offices at over 20 locations in India, the Middle East and Sri Lanka, and an exhaustive portfolio of clients in diverse sectors, the Laqshya Media Group has become a leading name in the advertising industry not just in India but also globally. (Website: www.laqshyagroup.com)

     

  • Sanjay Kapoor joins PVR Board as Director

    Sanjay Kapoor joins PVR Board as Director

    NEW DELHI: PVR Cinemas, the largest cinema exhibition company in India, has announced the appointment of Sanjay Kapoor as the Director on the Board of PVR with effect from 31 January.

     

    Sanjay brings with him expertise and understanding to the rapidly growing and changing Indian market. With an experience of close to three decades, global business acumen, perspective and intelligence, Sanjay will advise the PVR Company to achieve greater milestones.

    “We are pleased to welcome Sanjay to our board of directors”, said PVR Ltd Chairman and Managing Director Ajay Bijli. “His brand expertise, experience in building large service businesses, digital penchant and consumer insights will be invaluable as we continue to expand our business of exhibiting quality cinema in the country. Our board is looking forward to the perspective Sanjay will provide to our strategy and operations as we continue to focus to give the best to our audience.”

     

    On accepting the new responsibility, Kapoor said, “I am very excited to contribute to the largest multiplex chain in India. PVR is the most respected name in the film exhibition industry and I look forward to sharing my experiences and contributing to the growth of the leading multiplex chain in India.”

     

    With a robust career spanning over 28 years, Kapoor, an Ex-CEO Airtel (India & South Asia), has been instrumental in shaping the growth and diversity of India’s largest integrated telecom service provider and held key leadership positions in the Bharti group till 15 May 2013. Prior to joining the Bharti Group, Sanjay worked with Xerox India as Director – Operations Support.

     

    Kapoor’s leadership extended well beyond the confines of Airtel and he elevated himself as an industry spokesperson globally. For more than 13 years he has played an active role in various industry forums like CII, COAI and NASSCOM. He has been a Board & Executive committee member of GSMA and the Board member of Indus Towers. Presently, Sanjay is a board member of Bennett, Coleman & Co.

     

    Kapoor holds an MBA from Cranfield School of Management (UK) and is a Graduate of The Wharton Advanced Management Program. He earned his Bachelor’s degree in Commerce ( Hons ) from Delhi University.

  • Helios Media bags YouTube channel – SanjeevKapoorKhazana

    Helios Media bags YouTube channel – SanjeevKapoorKhazana

     MUMBAI: Helios Media, the specialty services company for the broadcast sector is back in the news with another announcement. Helios has expanded its services and will now include digital media monetization. The venture has begun with bagging the mandate of representing Sanjeevkapoorkhazana, the largest non-Bollywood YouTube channel in India, that has so far generated 85 million views. Helios will work in embedding brand’s messaging within the content of the channel.

     

     Speaking on the assignment, Chef Sanjeev Kapoor said, “Sanjeevkapoor.com was one of the first websites to make its presence in the country. Being a pioneer in the space, it is quite evident that our YouTube channel has garnered a huge subscriber base of 2.7 lakh. Our popular videos generate as much as 1 million plus views. This therefore becomes a great destination for brands to not only reach a large consumer base but also to capture the most appropriate mind-space. Helios Media has been partnering us on monetising FoodFood for a year now and I believe in their understanding of the space and the skill to position brands in the right environment which will help SanjeevKapoorKhazana realise its full potential in terms of revenue maximization.”

     

    Helios Media has augmented its existing team with a central digital team in Mumbai under Kirtan Mankad who has earlier worked with UTV, Zoom and Hungama.

     

    Helios Media MD Divya Radhakrishnan commented, “Helios Media’s focus is on selling brands and not just commodities by appropriate positioning and working with brand custodians to provide seamless solutions that go beyond regular commercial advertising. We strongly believe that TV has grown beyond just providing reach and its content has the power to influence. Therefore it is important for commercial messaging to chase the content irrespective of the screen it comes on. It’s because of this approach that the SanjeevKapoorKhazana mandate came our way and we are delighted to be entrusted with this responsibility by Chef Sanjeev Kapoor.”

     

    This expansion adds to Helios’s existing portfolio of MTunes HD, Channel X, FoodFood and Fashion TV.

  • Pubilicis acquires 51% of Law & Kenneth

    Pubilicis acquires 51% of Law & Kenneth

    MUMBAI: In December last year, when Publicis Groupe CEO Maurice Levy visited India, he was very clear about India being a strategic market for the company.

     

    Staying true to his words, the world’s third-largest advertising network has acquired 51 per cent of Law & Kenneth, a New Delhi-based independent agency led by adman Praveen Kenneth. 

     

    The acquired entity will merge with the group’s Saatchi & Saatchi in India and will be re-branded as L&K Saatchi & Saatchi (Law & Kenneth Saatchi & Saatchi), which will strongly reinforce the agency’s presence in India between its offices in Mumbai, Delhi, Chennai and Kolkata. Kenneth will take over as the chairman and managing director of the combined unit. He will join the Saatchi & Saatchi Asia-Pacific board and will work directly into Saatchi & Saatchi Asia-Pacific Chairman and CEO Chris Foster. Kenneth was also the CEO of Publicis India from 1999-2003.

     

    The senior management team of Law & Kenneth including, Anil S. Nair (CEO and Managing Partner), Sandhya Srinivasan (Chief Strategy Officer and Managing Partner) and Anil K. Nair (CEO Digital and Managing Partner) will continue their respective roles in the new entity. Law & Kenneth’s CFO Vijay Agarwal will report to Saatchi & Saatchi Asia-Pacific Regional CFO Johann Xavier.

     

    “We are excited to be adding the breadth and depth of talent and resources of Law & Kenneth to the Saatchi & Saatchi network in India, a growing and important market for Publicis Groupe as a whole. Praveen has built an impressive network throughout the country, one that will provide a heightened added value and a mutually beneficial relationship for both existing and future clients. We are glad to be welcoming him back into the Publicis Groupe family,” said Levy in a release. 

     
    Kenneth remarked: “Law & Kenneth was born out of passion and has always focused on adding value to client brands and to the lives of people we touch every day. This has helped us become the largest independent agency in India in just over 10 years. Our story is an example of the Saatchi & Saatchi spirit of Nothing Is Impossible. The combination of Law & Kenneth’s stability, size proven success and experience in India’s dynamic market place, together with Saatchi & Saatchi’s iconic status and mystique, results in a creative powerhouse that is L&K Saatchi & Saatchi. Success for us will be to use the philosophy of Lovemarks to win the hearts of Indian consumers and grow our clients’ brands and reputations.” 

     

    Years ago, Kenneth along with Andy Law and investment support from Bodyshop’s Anita Roddick took over St Luke’s India operations to form Law and Kenneth. With this newly formed agency, he had wished to create an agency that gives creative freedom. Over the years, the agency only grew and presently counts over 285 professionals and boasts of clients that include Renault, Dabur, TATA AIG Insurance, Godrej, ITC, Reliance, Idea and Hero MotoCorp among others. 

     

    However, lately, the agency witnssed a number of exists including that of CEO Matt Seddon, besides Ramanuj Shastry, Kamal Basu, Nisha Singhania, Sourabh Mishra among others.

     

    This acquisition follows those of Beehive into Publicis Worldwide in October 2013 and Neev into Razorfish earlier in 2013.

  • Now wake up and smell the newspaper!

    Now wake up and smell the newspaper!

    MUMBAI: Forget about smelling the coffee in the morning; newspapers have taken over than role as well.

     

    Grab a copy of today’s TOI and sniff it… A familiar smell fills your nostrils; that of Johnson’s baby…

     

    The front page advertisement reads: “Because only a smell so gentle can bring back memories that powerful.”

     

    The innovation brings back childhood memories with just one whiff but it isn’t the only one. According to sensory branding experts, the best known brand smell in the world is that of J&J’s Baby Powder.

     

    Similar ads or ‘smellvertisements’ have been in existence for long except that they’ve hitherto been the domain of perfume and cologne brands and appeared only in magazines.

     

    “Using smell in branding is a tool that only a few marketers use, yet smell is extremely powerful in affecting emotions and triggering memories, In fact, it is the only human sense that completely bypasses rational parts of the brain and connects directly with the Limbic system, a part of our reptilian brains that evokes immediate instinctive feelings. So when we smell, we do not think, we simply feel – instinctively and strongly,” says PipalMajik CEO CD Mitra.

     

    Newspapers have joined the fray only recently, with examples ranging from a Sunday Times edition smelling of Bru Gold coffee to five editions of a daily bringing you the coffee variant of Hide & Seek Biscuits to mangoes being delivered at your doorstep last summer. Technology has played an important role in replacing run-of-the-mill ads with innovations that have become talking points for both consumers and advertisers.

     

    According to Draftfcb Ulka NCD KS Chakravarthy (Chax), innovations bring the attention back to a familiar brand by doing something unexpected and novel. “In J&J’s case, the smell of J&J – especially the baby powder – is, to a vast majority of people, inextricably linked to the way babies smell. So it is a good way to re-emphasise the pre-eminence of J&J in the baby care area in an emotionally powerful, evocative way,” he says.

     

    Havas Worldwide managing partner and chief creative officer Satbir Singh feels that though smell innovations aren’t new, today, no one expects to actually read the front page of a newspaper. “Print innovations have become a norm today. From full front page ads to verticals, there are many ways in which advertisers can catch the attention of their TG,” he says, adding that with so many brands available and most of them talking in the same manner to their TG, it becomes important for brands to come up with such innovations.

     

    Parle marketing general manager Parveen Kulkarni says they were the first ones to do so when Hide & Seek Coffee was launched. “One needs to do something different to stand out otherwise one can easily get lost in the numerous advertisements today in the print medium,” he says. “Word-of-mouth is still the best form of marketing and for new entrants, innovations act as leverage.”

     

    The print medium gives a lot more scope to marketers and agencies to come up with innovations believes Godrej Appliances executive vice president (marketing and sales) Kamal Nandi. But he is quick to add that there is potential in other mediums as well although there are limitations in each. “The only difference between print and electronic innovation is that, it makes the interaction more personal,” he says.

     

    While marketers are quite happy with innovations, everyone agrees there needs to be a strategic objective behind them and they need to add more value to the brand than the premium the marketer pays for it. They also need to bring alive a unique aspect of a brand instead of just drawing attention to a me-too attribute. Readers meanwhile can continue to enjoy the innovations…

  • Teacher’s reveals new global campaign, celebrates self-belief

    Teacher’s reveals new global campaign, celebrates self-belief

    NEW DELHI: Teacher’s, the flagship brand of Beam Inc, has launched a new international campaign for its brand extension premiered over the weekend in select television channels and expected to expand across national TV this week.

     

    To direct the campaign, Beam has brought on board the popular director duo – Anthony Atanasio and Valerie Martinez. The commercial has been shot in Thailand under the creative vision of Publicis India. The central theme of the TVC is inspired by the famous poetry – IF written by the legendary author and poet Rudyard Kipling.

     

    Beam spokesperson says, “With this new campaign, we intend to endorse the popularity of Teacher’s as a quality brand and a preferred choice for a man who is a self starter, conversant and a well-informed achiever. The new Teacher’s Creative is a story of people from different walks of life highlighting the golden glow of the light which allows them to convert moments of adversity into occasions of triumph. With this new campaign, we want to affirm the popularity of Teacher’s amongst our consumers and reach out to achievers who want to experience brands that reflect their current stage in life; people who believe in genuine quality and are non-pretentious. Teacher’s golden glow remains distinctly lit and reflects who we are today and the brand we aim to be tomorrow.”

     

    The idea of the TVC emanates from the core value of the brand Teacher’s which is “when you have self-belief, it shows”. Teacher’s, a premium brand, universally recognised as the choice of men who are achievers. Delivering on these values through its new tagline – ‘The Light is within’, Teacher’s salutes the spirit of achievement and the golden glow of self-belief within its consumers.

     

    “We wanted to narrate a story about different sets of self Achievers who held their heads high in all situations and whose integrity and characters shine irrespective of the stage of life they are in. Just as we had anticipated, Anthony and Valerie, successfully managed to convey the character and core value of the Teacher’s brand that stands for genuine quality and self-belief”, says Publicis creative director Ullas Chopra.

     

    The TV commercial starts with a ship captain who is neck deep in water with a ship wreck in the background. The man is lit from a source of golden light within the water and says “If you can keep your head when all about you are losing theirs and blaming it on you.”

     

    It also features the famous Indian actress and model Kittu Gidwani along with other international talent.

  • Motivator retains Apple media mandate as AOR for iPhone, iPad and Mac

    Motivator retains Apple media mandate as AOR for iPhone, iPad and Mac

    MUMBAI: Motivator, one of the country’s leading media agencies has retained the Apple brand media mandate for the iPhone iPad and Mac product. The account is under the Ingram Micro & Redington account, the exclusive distributors for Apple products in India.

     

    Motivator won the account after a month long pitch process in December. The pitch process included higher weight for strategic strength, ability to think fresh ideas and execute them in alignment with Apple guidelines, Digital capability and precision execution. Motivator was chosen on the basis of strength of its strategic recommendation, its understanding of brand Apple and its executable ideas leveraging Apple’s iconic status without making it populist.

     

    The iPhone account will be handled in New Delhi while the iPad and MAC mandates will be out of the Bangalore office. The agency has been handling the Apple account for the last 14 months. Motivator will also leverage GroupM’s specialist practices- Digital, Mobile, Activation, Social, Search, Analytics, Content and Trading. Apple India spends Rs. 150 Cr. on media including Print, Radio, Digital, Activation and Out of home, with Iphone leading the contribution with more than 70%.

     

    In the last few months, the iPhone grew by 400% on the back of its new product launches and Buy Back offers. Ingram Micro and Redington decided to put the Iphone business on review given their ambitious growth plan.

     

    Rabe. T. Iyer, Managing Partner, Motivator confirmed the news and affirmed that a top team is already in place to deliver from Feb 1st onwards. “Apple’s Iconic status coupled with ‘less is more’ approach puts a huge responsibility in building cutting edge solutions keeping to the brand standard, we have successfully done this for the last 14 months and are confident of pushing the envelope further to win in the market place”. He further added, “This year the emphasis is going to be on powering iPhone sales through innovative digital solutions besides a strong content strategy across platforms. Print’s tactical use will have to be balanced by creative use of media to keep the brand in the desirable space.”

  • Razorfish appoints Anne Davis as senior VP head of multi-national clients

    Razorfish appoints Anne Davis as senior VP head of multi-national clients

    MUMBAI:  Publicis Group’s full-service digital agency, Razorfish, has appointed Anne Davis as the senior vice president head of multi-national clients.

    A member of the Razorfish team since 2009, Davis has over 20 years experience working in client and integrated communication agencies with the last 15 focused on digital. The role is based out of Hong Kong.

    Her new role is to build an operation and culture that is hospitable to multi-national client relationships. “Many client companies are establishing global operations in APAC. We are the only global agency network equipped to support this regional business focus. The creation of my new role supports the ongoing evolvement of Razorfish’s relationships with clients; partnering to navigate the unknown, drive change and enable business transformation.”

     

    She will be reporting directly into global CEO, Pete Stein, and  will work both with the global leadership team and with the organisation as a whole to facilitate multi-national client opportunities.

    Razorfish global CEO Pete Stein commented: “Anne has been working globally for more than 20 years. She’s managed regional and global accounts for brands as diverse as IBM, Cisco, P&G, Unilever, Diageo, Reckitt-Benckiser, Blackberry and Gucci. These experiences, combined with her continued presence in Asia Pacific, position her to deliver unparalleled opportunities for our multi-national clients.”

     

    Via organic growth and acquisition Razorfish operations have grown 25% in the last two years. Of the 3000 global Razorfish employees, 1000 employees are located in APAC regions.