Category: Media and Advertising

  • Made for each other

    Made for each other

    MUMBAI: Times have changed considerably, couples no longer share the same equation they once did. In this age and time when independence is craved for by both men and women, couples who work together open new vistas for them. Not only does working together keep them connected through out the day but also streghtens the understanding of each other as individuals.

    On this Valentine Day, let’s have a look at the copuples who celebrate their lives togehter; professionally and persoanlly.

     

    Discovering love at work

     

    He was her boss and she was just starting her career, and now after 15 years, they are a couple to reckon with. One is a proud owner of an independent advertising agency while the other with over three decades of experience is an industry veteran.

    Priti Nair and KS Chakravarthy aka Chax recently celebrated their fifteenth wedding anniversary. They’ve been around for decades now and what started as a fan’s devotion for her idol turned way serious as time progressed.

    “What I am today in my profession is all thanks to Chax. He taught me everything about advertising,” says Priti, who feels that if a couple are in the same industry, it becomes easier to understand each other.

    Priti Nair and KS Chakravarthy, advertising professionals

    “Our industry is very demanding and schedules can go haywire anytime so if the other person doesn’t understand that, it can cause issues. A couple needs to understand and respect what each person does, no matter in which field because unless there is respect for each other, a relationship will never work,” she says.

    Like any other couple, Priti and Chax too went through their share of ups and downs. The seven-year itch hit them hard and they both decided to live separately to sort out issues rather than complicate things further. However, after seven years of separation, they got back together last year. Ask if there are any special plans for V-Day and Priti laughs it off saying she’s been celebrating V-Day for the last seven years with her family and so the two of them will spend it with family this year as well…

    The two make it a point to spend some time with family and watch a movie or a series together every week to keep work out of the equation.

     

    Keeping monotony out for a life-long affair

     

    He’s Bengali and she’s Maharashatrian but Maximum City seems to have diminished the regional divide.

    Pranali and Soumya Sarkar met 10 years back while working in the same media agency. They were part of the same team but their clients were different. But it didn’t matter as they dated each other for a year before tying the knot.

    Working the same hours with the same set of colleagues can be a boon for many but Soumya feels it is the understanding between the couple which helps strengthen a relationship. Working in the same industry can have its pros and cons, especially when the industry is a demanding one. “One cannot ignore personal life as one can interconnect their personal and professional lives as they work in the same space,” he says, stressing one can’t take the other for granted, thinking he/she will ‘understand’.

    Pranali and Soumya Sarkar, media planners

    The media planners will celebrate their ninth wedding anniversary in March with a vacation abroad. A vacation every year and an outing every month is a norm for this couple which feels the busy work-home schedule leaves one with little or no time for weekly recreation. They have a daughter and firmly believe spending time outside of work is a must for every couple else life will become monotonous.

     

    Living dreams together

     

    21 years of teasing, fighting, mood swings, grudges… but they’re still together. We’re talking about Sumeet and Shashi Mittal, founders of Shashi Sumeet Productions aka Two’s Company.

    It was love at first sight for Shashi who was but 15 years of age and in class Xth. The duo studied in the same school in Ahmedabad. Shashi proposed Sumeet and they got hitched in 1991.

    Sumeet Mittal and Shashi Mittal

    In 1998, they shifted base to Mumbai to foray into the entertainment industry. Sumeet, who had always wanted to become an actor, went on to launch his own production house. For Sumeet, Shashi has been his biggest support.

    With V-Day almost upon us, we asked them how they find time for each other while working in this industry.

    “Nowadays when you are working together for more than 18 hours a day, we don’t get quality time to spend with each other. You become more kind of co-workers rather than a couple. We have always kept our professional lives higher than our personal lives. There are differences at times,” says Sumeet. How do they keep a work-life balance? “At work, you should be a good acquaintance and at home, a good husband-wife. We have struggled to maintain that for ages,” says Sumeet. “She has been a great support throughout. She has stood by me always. I am happy and lucky to have her in my life.”

    About keeping the romance alive after all these years, he says: “Now we argue also smilingly. We have learnt to deal with things now. This is our new funda to keep ourselves charged up during work,” he laughs.

    This V-Day is very special for them. “We have our home in Mumbai, so this year on V-Day, it is our new home’s first anniversary. We are very excited about it. In a way we are renewing our relationship. In a way celebrating our first anniversary,” he signs off.

     

    Mutual respect makes it easier

     

    She is one of the few women behind a successful news channel and a TV production house while her husband is into journalism, TV production and the political scene. BAG MD and chairperson Anurradha Prasad still manages to balance her personal and professional life with hubby Rajeev Shukla. Dismissing V-Day as a marketing gimmick, Prasad says that with such a busy schedule, the quality rather than quantity of time matters. Having been in the same field, both of them understand the busy nature of their lives and refrain from cribbing about it. “It was difficult to explain to my family as to why I had odd work hours but Rajeev understood it. It’s necessary to respect each other as well as your professions,” says Prasad.

    Anurradha Prasad and Rajeev Shukla, media professionals

    Earlier, going out on ‘dates’ was common but now, quality time is all about spending time at home with daughter Vaanya. “We dedicate an hour or two every morning, before we leave for work, to talking about home and office affairs because once you leave home, you never know what time you will be back,” she says, adding that V-Day shouldn’t be restricted only to couples. She signs off advising those in love to keep the respect in the relationship intact and always be happy…

     

    Love at first sight became a life-long affair

     

    She had returned from London and got herself enrolled in Miranda House, Delhi University, where she got actively involved in theatre. He, on the other hand, was completing his Master’s at St. Stephen’s College, DU. He, who was popular for his good looks besides his wittiness, was the star of the theatre circuit organising auditions for The Serpent – a biblical play. She was driven by her close friend Mira Nair for the auditions, who thought the guy was worthy of checking out. He was already in love with her before she could check him out.

    Siddhartha and Anita Kaul Basu, TV personalities

    It was love at first sight for Siddhartha Basu and his wife Anita Kaul Basu. The couple, who got married in 1983 after eight years of courtship, is still as much in love as they were when they started their relationship. “The little things of life haven’t shaken the bond that we share,” says Anita while talking about her relationship with her husband, with whom she spends almost her entire day at the Big Synergy Media office.

    It’s been more than 25 years that the production house was started and the couple still manages to churn out amazing stuff. While Siddhartha made a mark in the TV industry as a quiz master in the early eighties, Anita made a name in journalism. It was their diverse knowledge that became the back-bone of the production house where Siddhartha works as the Chairman and Managing Director and Anita is the Director.

    The good work from Big Synergy has all been because of the understanding that the couple shares, believes Anita. “What has kept us strong is that for both of us, money, power, popularity, etc. comes much later. Our understanding is of the utmost importance and that helps us in our work also,” she says.

    They both go to office together and come back together. Except a few outstation trips that keep them apart for a little while, the Basus are always together. “While I use my organizational skills, Sid uses his managerial skills to keep the company going ahead,” she says.

     

    Sky is the limit with love around

     

    They are almost the rulers of the television world with credit to some of the most popular and interesting drama series on the tube. Their stories touch the emotional chords of the masses.

    We are talking about the owners of DJ’s Creative Unit – Tony and Deeya Singh, who set out to live their dreams together. It was the summer of 91 when the two started working together, which also started a new chapter of in their lives. The cupid struck them while they were busy meeting the work deadlines. Nobody could guess the romance that was brewing but the feeling was so strong that they got engaged within six months and married by December 91. In 1993, the couple launched their own production house and delivered hit shows like Jassi Jaissi Koi Nahin, Banegi Apni Baat, Just Mohabbat, Left Right Left among many others.

     

    Tony and Deeya Singh

    As love is in the air, we asked them about their way to celebrate love amid work and the pressure to meet deadlines and if working in the same industry is a boon? “We celebrate Valentine’s Day on our shows. It keeps us bonded,” says Deeya.

    Their kids also play a major role in keeping the love and affection intact. Spending quality time with kids is of more importance to the couple now. “My kids do a lot for us on this day. It’s more about family love now,” she laughs.

    Her best moments are when in the middle of work, they take out time for each other. “Sometimes, eating at the road side is more fun than at the five star hotels. A quite candle light dinner on the terrace with the entire family also becomes a great moment,” she remembers.

    There are quite a few pros of working in the same industry, believes Deeya as she thinks there’s always someone to back you. “There are more pros to it because in an industry like this you need a very strong support system. The vision and goals are the same. However, it’s not fun to think similar. It’s good to be a little contrary and think differently,” she concludes.

  • Raising iBrows launches operations in Mumbai

    Raising iBrows launches operations in Mumbai

    MUMBAI: Raising   iBrows,   a   leading   Audience   Engagement   Specialist   with   a   wide   range   of   services, announced today the launch of its operations with the opening of its new office in Mumbai.  
     
    Raising iBrows’ Audience Engagement Services have enabled brands across a wide range of businesses to transform the way they engage with their prospects and customers. With multiple points of engagement  in a connected world, Raising iBrows brings deep understanding,  insight and expertise of user experience, user interface design, technologies and applications for brands to offer the best possible experience to their audiences at the point of engagement, no matter what the size of the screen. This improves the experience of those engaging with them, increases productivity, and growth in customers and revenues.

     
    Speaking on the launch of operations in Mumbai, David Appasamy, Chairman, Raising iBrows, said, “We are excited  to launch  our services  in Mumbai  and look forward  to partnering  with brands and businesses to transform the experience they provide across multiple points of engagement. Ganapathy Vishwanathan, with years of experience in marketing, advertising and communications,  heads the team, while Carl Noronha,  our Head of Engagement  Strategies,  is based in this office. Together, they bring years of expertise and experience to bear on the brands we are entrusted with.”

     
    Ganapathy  Viswanathan,  Head-­?Mumbai  Office, Raising iBrows, has many years of marketing, brand and business management experience with Ogilvy & Mather, RMG David and 20:20 MSL. Speaking on the launch of operations, he said, “Mumbai has always been a vibrant centre for businesses and brands in India, and we look forward to expanding our client base in the city. Our cutting edge design, technology and services will give an edge to companies and brands as they have to our clients across verticals.”

     
    Carl Noronha, Head-­?  Engagement Strategies, Raising iBrows, has over 25 years of experience in marketing and advertising, and was Creative Director at Leo Burnett, Sify and Dzine. He was in charge of design for Sify’s consumer portal, and the architect of India’s first and largest online community.  Commenting  on the Mumbai  Launch,  Carl  Noronha  said,  “Our  expertise  is relied upon  by  clientele   across   real  estate,   finance,   media,   healthcare,   information   technology, educational  institutions,  lifestyle  and jewelry,  foods,  fashion,  automobiles  and paints.  We are happy to be able to offer our experience and services to brands and businesses in Mumbai”.
     

    The  company  currently  has  offices  in  Chennai  and  Mumbai,  with  plans  to  expand  its  footprint  further in India and overseas.

  • Birla Sun Life Insurance’s new campaign emphasizes on regular savings

    Birla Sun Life Insurance’s new campaign emphasizes on regular savings

    NEW DELHI: Over the past many years, India has been undergoing a palpable transformation with the modern citizen more conscious of the need to enjoying their today instead of worrying about tomorrow as their seniors of yesteryears did.

     

    Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group through its latest campaign on “savings with protection solutions” seeks to bring certainty and confidence in customers’ lives in line with the Group’s commitment through its latest television commercial which stresses the need to plan for the future even as one enjoys the present.

     

    The TVC on this new solution captures the customers’ desires to live in the present together with the anxiety to secure the future. Life may continue to surprise us with its many uncertainties but if finances are planned smartly, money will never be the reason for breaking our loved one’s heart.

     

    Aditya Birla Group Chief Marketing Officer – Financial Services Ajay Kakar, says, “We live in rapidly changing times where the needs of mass Indians are fast expanding, and so is our spectrum of solutions. Savings with Protection Solution enables you to strike the right balance between living comfortably today and staying financially secure in the future, with small disciplined savings at regular intervals.”

     

    He adds, “Through our new TVC we wanted to take this thought to the masses taking inspiration from everyday situations in Indian households.” 

     

    Taproot India Chief Creative Officer Agnello Dias says, “Life is what happens to you when you’re busy making other plans. That’s the insight this campaign stems from. It tells the audience that you cannot predict what will get in the way of your plans, but you can prepare for it, in a way that lets you enjoy today and secure tomorrow.”

     

    Using a slice-of-life story of an everyday Indian couple, the TVC begins with the husband animatedly talking on the phone excited about the first foreign trip the middle-aged couple is planning to undertake post their wedding. In contrast, the wife who has just quit her job is discussing raising unwanted expenditure with her friend on her way home from work. In this emotional dichotomy, the wife overhears the husband’s conversation where he states he is not worried of expenses as his wife continues to work and supplement the family income. This is when the wife breaks the news of her quitting the job expecting that her husband will cancel their trip to avoid the unnecessary expenditure. However, he continues to be carefree and still willing to undertake the holiday owing to his practice of steady savings. Through this TVC, the company aims to urge viewers to plan their future through regular small savings in a life full of uncertainties with Birla Sun Life Savings with Protection Solution.

     

    The television commercial (TVC) went on air today and the campaign will go on for five weeks. The campaign will be present across different mediums including television, radio, and digital, along with ample support from on-ground activation. BSLI will for the first time associate with a cricketing event and engage in content integration on radio to drive the savings message. 

     

    Some very creative minds in the business have worked on the campaign. While Shimit Amin of Chak De India fame has directed it, the campaign features Swanand Kirkire, award winning lyricist and playback singer as the lead actor.

  • Neo@Ogilvy names NDs of SEO and Mobile

    Neo@Ogilvy names NDs of SEO and Mobile

    MUMBAI: The full service digital arm of the the Ogilvy Group, Neo@Ogilvy has made a few appointments. Anil Singh joins Neo@Ogilvy as national director of SEO and Megha Ahuja will take on the role of national director (mobile) Neo@Ogilvy.

     

    On the appointments, Neo@Ogilvy president and country head Sanjay Ramakrishnan said: “It’s great to have Anil and Megha join the neo@ogilvy team. One of the goals at Neo is to build deep domain capabilities across each aspect of digital marketing – Search, Mobile, Social and Display. The depth of capabilities is going to matter even more in the ever changing digital landscape. Anil and Megha are specialists in their domains and bring in vast amount of knowledge and experience in the SEO and Mobile space and I am sure it’s going to benefit all our clients.”

     

    Singh brings in over 13 years of work experience in the digital space that spans various sectors. His expertise is specifically in SEO and prior to this he had spent seven years at Interactive Avenues, building the SEO practice from scratch. 

     

    Ahuja comes to us with a background that covers seven years in strategy, account management and digital marketing. Her exposure cuts across FMCG, auto, travel, telecom, media, healthcare and paints.

     

    They will both be based in Delhi

  • AD Club to conduct ad review in Gurgaon, Delhi

    AD Club to conduct ad review in Gurgaon, Delhi

    MUMBAI: The Advertising Club is completing 60 years of its successful existence this year.  The Managing Committee with a view to celebrate this momentous occasion has planned a series of new activities.

     

    We kick start with the 2013 Creative Review, one of the most erstwhile popular programs of the Ad Club.  This event will happen on Friday, 28th February, 2014 at Vivanta by Taj – Gurgaon, NCR, Sector 44, Gurgaon-122 004 at 6.30 pm and will be presented in an interesting new format where two Creative stalwarts Agnello Dias (Chief Creative Officer), Taproot India Communication India Pvt. Ltd.) & Josy Paul (Chairman & CCO, BBDO India Pvt. Ltd.) will present the Review.

     

    COLORS have come on board as Presenting Sponsor where as Bharti Airtel Ltd.  & PepsiCo India Holdings Pvt. Ltd. will be the Associate Sponsors.

     

    The donor passes will be charged at Rs.850/- per head and will be available from 26th February, 2014 from 3 pm to 6 pm at the reception of DLF City Club, Moulsari Road, DLF City Phase – III, Gurgaon – 122002, Haryana Ph: +91 124-4999100.  The passes will also be available from 4 pm at the venue on 28th February, 2014.

     

    The event will be followed by Cocktails & Dinner.

     

    Further details can be had from The Ad Club at 23894091 / 23810213 OR www.theadvertisingclub.net 

     

    Kindly feel free to send an email at adclub@vsnl.com

  • Yahoo India gets a new MD in Gurmit Singh

    Yahoo India gets a new MD in Gurmit Singh

    MUMBAI: There’s a top level change in the Yahoo India management. Gurmit Singh has been appointed as the Managing Director for Yahoo India. As MD, Singh will oversee Yahoo’s business in India and will be responsible for its growth in the country. He will report to Yahoo  VP & Head of India and South East Asia Yvonne Chang.

     

    With over 20 years of experience, Gurmit brings with him a deep understanding of the media and entertainment industry in India. Prior to joining Yahoo, Singh was the CEO of Forbes India at Network 18.

     

    Chang said, “Gurmit comes to Yahoo with a strong track record of delivering growth. His understanding of users and advertisers will be a great asset for Yahoo as we bring a number of product innovations to India. Yahoo is a loved brand in India, and we are very happy to have a leader of Gurmit’s caliber leading the team.” 

     

    Gurmit Singh, who took up his new role at Yahoo today, said “An Internet industry pioneer, Yahoo is now at a very exciting point in its journey. It truly reflects the energy and spirit of the world’s largest startup. Working together with an extraordinary team in India and colleagues across the world, I am looking forward to unlocking the full potential of Yahoo products and services in India.”

     

    During his career Gurmit has held leadership roles across Consumer Products, Music & Entertainment and Media sectors, working for companies such as Sony Music, Hindustan Times, India Today Group, Rajshri Media, Marico Industries and most recently at Network 18.

     

    Gurmit received his Masters in Business Administration from the Faculty of Management Studies (FMS) at the University of Delhi. He is also a University Gold Medalist in Mechanical (Production) Engineering from Osmania University, Hyderabad.

  • #WPPStream to discuss India’s digital future

    #WPPStream to discuss India’s digital future

    MUMBAI: If you thought business meetings can only be done in conference rooms and around round tables, it’s time to think again! To make work more than just work, Sir Martin Sorrel founded WPP’s best strategic planners are gathering in Jaipur to think about the digital future and what that means for communications, what it means for creativity and what it means for business.

     

    #WPPStream, an annual (un)conference, organised by WPP Group company is about no keynote presentations, no panel discussions and no ‘networking breaks’.

     

    Being held in India for the first time, Stream will see GroupM India employees along with WPP clients, WPP agencies and the broader technology industry gathering in Jaipur from 12-15 February. WPP Country Manager – India Ranjan Kapur will be playing the host in the country along with critically acclaimed filmmaker Shekhar Kapur.

     

    The focus of Stream India will be to celebrate and explore the growth and development of digital innovation in India. It will also bring Brands together with regional leaders from media and technology companies for a debate on India’s digital future.

     

    With over one hundred discussion sessions, Ignite talks (15 slides in 15 seconds), pitch show, tech lab, etc Stream India is going to be really prolific.

     

    Some of the topics to be discussed are:

     

    * More mobiles than books in India – can technology be used for better literacy?

    * Are Indian publishers geared up for digital publishing?

    * In Digital age, do we get connected or disconnected?

    * Digital technology is not a substitute to strong communication idea.

    * Mobile, your personal smart screen – how India is evolving

    * Online video – how will it change the concept of communication in India

    * Too much information. Does it lead to clarity or confusion?

    * If Medium is the Message, Can it light a Billion Souls?

    * Mobile – continuation or gradual transition of digital Web : Aren’t we killing the core proposition?

    * Will Mobile marketing be the gateway to digital for most brands in India?

     

    Midnight cooking, cinema, elephant polo and many other things are a part of the plan for an unwinding experience. 

  • GroupM estimates 11.6% increase in AdEx in India in 2014

    GroupM estimates 11.6% increase in AdEx in India in 2014

    MUMBAI: GroupM, the leading media investment planning conglomerate in India, today released their annual estimated advertising expenditure report called the This Year, Next Year (TYNY) 2014. Along with the Advertising Expenditure (AdEx) numbers, GroupM India also released the mTrends, the list of the biggest media and communication trends in the country.

     

    As per GroupM’s in-depth research of the Indian media industry, the projected AdEx growth estimate is 11.6%. Digital media shows the maximum growth with 35%. This is followed by 12% in TV, a drop from 13.6% in 2013. Cinema remains constant at 12% for this year as well. The print medium shows a significant increase by 8.5% as against the 2013 estimate of 4.6%, owing to growth in vernacular print publications across the country.

     

    CVL Srinivas, CEO, GroupM South Asia said, “We are cautiously optimistic about the media industry in 2014. Sectors like FMCG, Auto and Retail will continue a stable increase in ad spends. We will see an increase in rural spending by FMCG and Telecom.” He added, “The first half of the year will continue to be uncertaingiven the general economic &political environment, and ambiguity surrounding the measurement system. However advertising by political parties is expected to give a boost to the AdEx by upto +2.5%. We envisagea stronger second half with an upsurge in ad spends.”

     

    The TYNY report is the most comprehensive understanding of the estimated media spends by advertisers in the current year. It also highlights some of the industry sectors that will have a major effect on advertising spends across media.This year GroupM also launched mTrends, a quick reference book of the hottest media and communications opportunities in 2014. This list of 20 trends is a derivative of the TYNY 2014 report and has been put together by the team at GroupM India, including the agencies and specialist units.

    ­­­­­­­­­­­­­­­

     

    About GroupM

     

    GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, Maxus, MEC, MediaCom, and Motivator in India.  Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. www.groupm.com

     

    For further information, please contact:

    Ishita Mookherjee

    GroupM India

    Email: ishita.mookherjee@groupm.com

    Phone: +919819838566

     

    Business category overview for key advertising sectors

     

    Elections

    • With general elections and 5 state elections on the anvil, Government spending and political party election spending adding significantly to the ADEX of all media

     

    FMCG

    • Volume growth back for FMCG companies on the back of good monsoon and hence good rural income
    • Raw material prices benign and hence more flexibility with advertisers
    • Ad spends of most FMCG companies on the rise to ride on the back of higher disposable income due to election spending

     

    Retail

    • Category growth story continues

     – More players getting into the food & beverage segment

     – E-commerce making inroads into small town India

     – Regional players expanding getting into national arena

     

    Auto

    • Despite slowdown in the 4wheeler segment, bullish on entry level cars, sports utility vehicles and multi utility vehicles.
    • 2wheelers to continue the focus on small town and rural India. Competiitve intensity on the back of recent market developments leading to more launches by existing players and subsequently higher ad spends

     

    Telecom

    • Smartphones penetration rising. Stiff competition in the segment to continue
      • Phablets & connected devices gaining popularity
      • Cellular phone service providers witnessing growth in revenue and ARPU. With service providers slashing prices for 3G schemes competitive activity expected to pick up in this segment

     

    Banking, Financial Services & Insurance

    • Revival expected in the segment on the back of likely rate reduction.
    • IPO market to pick up pre-election owing to better market sentiments
    • Recent RBI policies leading to a more favourable business environment

     

    New bank licenses likely to push ADEX of the category

     

    Click here for the full report

  • Fourth Dimension Media Solutions celebrates third anniversary

    Fourth Dimension Media Solutions celebrates third anniversary

    MUMBAI: Fourth Dimension Media solution, a fast growing Media outsourcing company under the umbrella of SRM group is celebrating its 3rd anniversary on 7th February 2014.

    In this short time span the company has achieved a turnover of 50Crs, and aims to double its current turnover in the current financial year.

     

    On this momentous occasion CEO Shankar and COO Bharath Viswanathan express their gratitude to all the key stakeholders in broadcast radio and print and affirms the company’s commitment to provide effective, efficient and innovative media solution to key customers in times to come.

     

    The CEO, Shankar B says “Change is the only constant in the fast space media landscape and I feel committed to offer optimum media solutions to all our existing and potential customers.”

     

    COO, Bharath Viswanathan added to it by saying, “ Our biggest achievement was to make the whole ‘Outsourcing’ model a workable one and we have achieved success in doing so. As an organization we have been growing at a very healthy growth rate and our endeavor for 2014 -2015 would be to show exponential growth and healthy profitability in area where we are present.”

     

    Fourth Dimension Media Solution, a Media Outsourcing Company caters the needs of broadcaster, radio brands and print people all over. Under the Brand Name of Fourth Dimension Media Solutions Pvt. Ltd we handle the Airtime sales of the Puthiya Thalaimurai News Channel, Puthu Yugam GEC, Chennai Live radio station, Puthiya Thalaimurai magazine and Puthiya Thalaimurai Kalvi magazine on an exclusive Basis.