ITV

Category: Media and Advertising

  • Maxus India brings on board Anand Chakravarthy as West Head

    Maxus India brings on board Anand Chakravarthy as West Head

    MUMBAI: Maxus today announced the appointment of Anand Chakravarthy as West Head. Anand will report into Kartik Sharma, Managing Director, Maxus South Asia, will be leading the region from the Mumbai office. Some of the clients under his supervision are Vodafone, L’Oreal, Tata Sky, Colors and Fiat Motors.

     

    Commenting on Anand’s appointment, Kartik Sharma, MD, Maxus South Asia said, “We are excited to have a senior leader from the industry in the Maxus team. Anand comes with a rich and varied experience across categories and brands, not to mention his immense knowledge of working with one of the country’s largest media and entertainment brands. We are confident he will push the PACE agenda for Maxus and help our team deliver the 10/10 vision for our clients.”

     

    Speaking on his appointment, Anand Chakravarthy, West Head, Maxus said, “As a marketing and broadcast media professional, I have watched Maxus emerge as a thought leader in a dramatically changing media environment. The opportunity to be part of this winning team and help create value for an enviable portfolio of clients is an exceptionally exciting opportunity I look forward to.” 

     

     Prior to joining Maxus he was the Executive Vice President Marketing at Reliance Broadcast Network Ltd & Business Head for the Big CBS TV Network. He has been part of the Executive Committee at Reliance Broadcast Network since its inception in 2006. Anand was instrumental in building the organization, from a start up to a multi-media entity today with play across Radio, Live Entertainment and Television.

     

    Prior to joining RBNL, Anand was Associate Vice President, Strategic Planning at LOWE, where he crafted communication & brand strategies for several Unilever brands like Surf Excel, Wheel, Vim, Domex, as well as financial brands like HSBC, ICICI Bank, ICICI Prudential Life Insurance, IL&FS and Tata Mutual Fund. Anand started his career with Research International, a part of WPP’s KANTAR Group, specializing in quantitative & qualitative research. At Research International he worked on multiple categories like foods, household & personal care products, consumer durables & automobiles.

  • Prayag announces its association with Asia Cup-2014 as an “Associate Sponsor”

    Prayag announces its association with Asia Cup-2014 as an “Associate Sponsor”

    Prayag a leading brand in Bath Assets & Sanitary ware announced its association with Asia Cup -2014 as an “Associate Sponsor” which will be held in Bangladesh from 25th Feb to 8th March, 14. 

    Prayag has previously also been associated with IPL as an “Official Team Partner” of Kings XI Punjab for the past 2 consecutive years. Prayag has collaborated with ITW as Sports Marketing Partner in this initiative along with Technology Frontiers, which is executing sponsorship & Brand Promotion activities for Asia Cup.

    Starting from February 25, the grand tournament will see the participation of major Asian countries India, Pakistan, Sri Lanka, Bangladesh along with Afghanistan. Prayag’s presence has been across the country and with this Asia Cup – 2014 it plans to garner an enhanced visibility across the Asian Sub Continent. Brand will have its presence within the stadium as well as at various promotional collaterals.

    Mr. Nitin Aggarwal, CEO Prayag said, Indians are very passionate about cricket and hence it becomes an important platform for brand visibility and promotions. In the past many years it has got huge audience connect with companies and brands. We are quite sure this season Asia Cup will see similar thrilled collaboration of cricket, brands and its audiences. 

    Speaking on the Association, Vikram Tanwar, MD & CEO, ITW says, we are glad that Prayag is partnering with a tournament like Asia Cup as an Associate Sponsor. This association will give a great impetus to the Brand & will help them reach out to their target audience through the world of sport & specifically Cricket which has an iconic following in the sub continent. We will be driving the brand’s On Ground & Sponsorship Strategy for the cup.

  • Pitch Madison projects 2014 to be a good year for media ad spends

    Pitch Madison projects 2014 to be a good year for media ad spends

    MUMBAI: The year 2014 is expected to be one of the best years of recent times for media advertising, including for television.

     

    Pitch Madison Media’s advertising outlook for 2014 estimates media advertising spends in 2014 to grow 16.8 per cent to  Rs 37,216 crore from Rs 31,877 crore in 2013, with the biggest contribution of Rs 5,000 crore to this growth coming from elections to the Lok Sabha and to assemblies of four major states including Maharashtra.

     

    Advertising spends on television are expected to grow well because of increased penetration of digitisation, as ad rates increase because of restricted supply with the enforcement of the 12 minute per hour cap on advertisements and with many new channel launches once the licences are issues after the Lok Sabha elections.

     

    The advertising spends on television in 2014 are expected to grow by a robust 15 per cent in 2014 to Rs 14,282 crore from Rs 12,419 crore in 2013. The growth in advertising spend on television was 8.2 per cent against the projected 6 per cent.

     

    The advertising spend outlook for 2014 contrasts that of 2013, when the watchword was caution. The prediction for growth of media advertising in 2013 was 7.4 per cent but the actual growth turned out to be higher at 11.1 per cent.

     

    On television, the completion of digitisation in the top 42 cities in 2013 led to increased spending on niche channels, SD and HD channels and also local advertising options due to split runs across channels.

     

    According to the Pitch Madison advertising outlook, the proliferation of channels from existing bouquets will increase inventory availability at higher rates.

     

    Television’s share in the total ad spend in 2014 is projected to fall to 38.4 per cent from 39 per cent in 2013. Television’s share in the advertising pie was 42.1 per cent in 2011 and 40 per cent in 2012.

     

    Though the growth in advertising spends on television seems to be healthy enough for the TV industry, increasing popularity of the internet is likely to cut down the share of television in total advertising spends.

     

    In 2013, out of 15 categories of advertisers, advertising spends by seven of them showed a dip implying that advertisers are losing interest in television-based advertisements.

     

    Media, retail, alcoholic beverages and corporate have registered a negative growth of advertising spends on television in 2013 and only fast moving consumer goods emerged as the driver of growth for advertising on television.

     

    Print has shown immense promise and in 2014, regional dailies are expected to continue their onward march and grow at a faster rate at the expense of English dailies. In 2014, advertising in print is expected to grow by 17 per cent to Rs 15,405 crore. In 2013, print advertising spend had grown by 10 per cent and in 2012 by only 4.0 per cent.

     

    Radio is expected to grow by another 15 per cent. Consolidation within radio will take place due to the expected phase III auction rollout. Digital will continue to grow stronger at 29.5 per cent, outdoor medium is set to grow  by 8.2 per cent and cinema by 7.2 per cent.

     

    The outlook said it was time for the medium to reinvent itself for the advertiser.

     

    The digital medium will pull in a total of Rs 3,950 crore in 2014, which is Rs 900 crore more than Rs 3,050 crore in 2013. The growth in advertising spends on the digitial medium has however subsided from around 50 per cent from 2009 till 2012. In 2013, the growth on digital dropped to 32.4 per cent.

     

    The digital medium’s share in the total advertising pie will rise to 10.6 per cent from 9.6 per cent in 2013, 8 per cent in 2012 and 5.6 per cent in 2011.

     

    Due to the economic slowdown, marketers have scrutinised each and every penny spent and internet being a return on investment medium, it is becoming the preferred choice for them. The growth in online advertising is expected from FMCG, automobile and banking sectors.

     

    For radio, the growth in advertising spends in 2013 was 17.96 per cent against the projected 4 per cent. Looking at the growing faith of advertisers in this medium, the outlook projects 15.04 per cent growth in advertising on radio in 2014, with the total advertising spends adding up to Rs 1,262 crore against Rs 1,097 crore in 2013.

  • Aakash Educational Services Limited comes on board as associate sponsor for Satyamev Jayate

    Aakash Educational Services Limited comes on board as associate sponsor for Satyamev Jayate

    MUMBAI: Aakash Educational Services Ltd. (AESL), the leading coaching institute in India has allied itself as an associate sponsor to one of the most popular and much awaited television shows, Satyamev Jayate. The new season of the socially relevant show will be back on TV from 2nd March, 2014. Hosted by ace Bollywood actor Aamir Khan who made a nationwide impact in the previous season, the show has gone on to create international resonance through the universal social issues it deals with. Aakash will become the first ever coaching institute in India to sponsor a television talk show that highlights and educates the masses on sensitive problems India suffers every day.

     

    The first season of the talk show Satyamev Jayate premiered on 6th May 2012 on Star Plus. The title which means ‘Truth Alone Prevails’ is in absolute sync with the objective of the show- to educate and enlighten the people of India, making it a better country to live in. The show received an overwhelming response both from the public and critics for its research, format, presentation and content.   

     

    Mr. Aakash Chaudhry, Director, Aakash Educational Services Limited, commented, “We believe in the content and contribution of Satyamev Jayate and take immense pride in allying ourselves with the talk show. On a broad scale, we share the values and commitment Satyamev Jayate stands for. As an educational institute dedicated to nurturing the future of children in India, we share a nationwide commitment and in turn toil hard to give it bright doctors and engineers, so that they can together build a strong nation for tomorrow’s children.”  

     

    The central communication theme for this season of Satyamev Jayate is ‘Jinhe desh ki fikr hai’ which is congruent with Aakash’s vision of serving the country and paving the way for a progressive future. It is at its zenith for its contributions to the medical and engineering careerists today. It has been bestowing toppers incessantly and seamlessly, assisting the deserving and diverse blend of aspirants countrywide to crack various entrance examinations across India. Aakash helps students explore their full potential, boost their self-confidence and help them realise their dreams through the advanced system of teaching they adopt and propagate. Since its inception in 1998, it has created an unparalleled legacy in the sphere of education in India.

    “Pre-eminent educational groups today are working towards the overall advancement of the society by enabling youngsters of the country to achieve ‘what they desire to and what they deserve to’. They are thus playing a dual role of being social entrepreneurs as well as contributing to the society. As associate sponsor to Satyamev Jayate, we are playing an active role in living upto this promise,” added Mr.Chaudhry.

  • Peps India to join Asia cup 2014 as Central Associate Sponsor

    Peps India to join Asia cup 2014 as Central Associate Sponsor

    MUMBAI: Peps India, one of India’s leading mattress manufacturers announced that it will be the Central Associate sponsor for the prestigious Asia Cup that will commence on February 25, 2014 in Bangladesh. This will be the first time in India that a mattress brand will be a sponsor for an international cricket tournament. This will include branding for Restonic and (other mattresses brands that will be advertised).

    Peps India’s involvement in the cricket scene and sponsorship of Asia Cup is about more than generating widespread exposure for its products through this globally popular sport. It is also a great opportunity to promote the company’s proven expertise when it comes to mattresses and other sleep products as they plan to expand their business in the Asian domain.

    Mr K Madhavan, Managing Director, Peps India, said, “This is a momentous occasion for us to be associated with cricket. It’s a sport that I grew up watching and continue to follow it closely and it’s an extremely proud moment for me and the company.”

    Asia Cup is a very important fixture on the international cricket calendar and the viewership across cricket watching nations is very high. As part of being the Central Associate sponsor Peps India will get to give away the sponsor trophy to the winning team at the end of the tournament apart from getting in stadium visibility and air time during the telecast of the entire tournament.

    “Cricket is like a religion in India and there have been times when the entire country grinds to a halt when there is a game being played and we know that Peps India can only gain tremendously by this association”, added Mr Madhavan. “A fit body and mind is needed to play a sport like cricket and good sleep is an essential ingredient for a healthy and fit body and by that we see a great connect between cricket and our brand”.

     

  • Starcom MediaVest Group appoints Hanley King as chairman, SMG India

    Starcom MediaVest Group appoints Hanley King as chairman, SMG India

    MUMBAI: Starcom MediaVest Group (SMG) has roped in Hanley King as chairman, SMG India. King will report to global operations president John Sheehy and will be based in SMG’s Mumbai office.  As chairman, SMG India, King will be focused on key client relationships, new business and commercial operations for the agency. SMG India CEO Malli CR and SMG Convonix CEO Vishal Sampat will dually report to King and will continue to lead daily operations for their respective organisations. 

     

    “Hanley is a consummate professional with a proven track record of delivering results across our globally networked clients,” said Sheehy. “Our recent acquisition of Convonix and our robust digital and analytics practice prove that our operations in India are among our most future-focused.  I look to Hanley to work hand in hand with Malli and Vishal to continue to build upon our momentum in India.”

     

    King was most recently SMG Global Client Lead for APAC, based in Singapore. In this role he managed multifaceted SMG client teams for Samsung, Mars Wrigley, Kellogg’s, Novartis and Bank of America and others across the APAC region. Prior to joining SMG, King was CEE President for Universal McCann, where he was responsible for 22 markets across the Central European region with 500 plus staff and billings of close to $1 billion. Prior to this role, he was UM CEO, Czech Republic, and previous to this he spent seven years working for media independents and full service communications agencies in his native New Zealand. In his career Hanley has worked on many global accounts in Asia, Europe or New Zealand spanning FMCG, Auto, Financial, Breweries and Telcos.

     

    “India is a fascinating, fast-paced and constantly evolving market,” King said. “And that’s why it’s such an honor to be joining SMG India and working with Malli and Vishal – a team that is so relentlessly focused on the future.”

     

    SMG India is leading the industry with its robust digital and analytics practice, as well as it best-in-class consumer insights work led by its Human Experience Strategist Network. SMG India’s client list includes Dabur, Axis Bank, Aircel and Ranbaxy In 2013, PublicisGroupe acquired Convonix, which aligned with SMG India. Founded in 2003, Convonix today employs more than 400 digital marketing specialists, making it the largest digital agency in India, serving such clients domestically as well as internationally as Tata Motors, Reliance Industries, Budweiser, Taj Hotels, DBS, Mahindra Holidays, Tata Global Beverages among others.

  • GroupM crowned ‘The Dream Company to Work For’

    GroupM crowned ‘The Dream Company to Work For’

    MUMBAI: GroupM India, the country’s largest media investment conglomerate, was honored with the ‘The Dream CompanyTo Work’Award for in the Media and Entertainment sector. GroupM is also in the overall list of ‘Dream Employer of the Year’in India. The awards have been conferred by the World HRD Congress 2014 in Mumbai.

    The ‘Dream Companies To Work’ is an annual event organized by the World HRD Congress to reward and recognize People and Talent initiatives of organizations across various sectors. Over 100 companies participate at the World HRD Congress 2014event including Accenture, Angel Broking, Citibank, HDFC, Infosys, Samsung, SBI, Cavin Care,Reliance, Novartis,TCS and many more.This was the first time that GroupM participated at the ‘Dream Companies to Work For’ Awards.

    CVL Srinivas, CEO, GroupM South Asia said, “GroupM is extremely proud to receive the awards from the World HRD Congress. The awards reaffirm that investing in our people is the best way to ensure cutting edge product quality and superlative customer delight. Talent management remains a critical focus area for us at GroupM South Asia.”

    Added Gaurav Hirey, Chief Talent Officer, GroupMSouth Asia, “GroupMand its agencies have pioneered some of the best Talent practices in the South Asia markets. We are investors in people and in the last year, we have aggressively pursued a people transformation agenda. We have worked on various capability-building initiatives like the Youth Executive Committee (YCo), The New ME Initiative for digital orientation and looked at getting in fresh ideas and talent through an engaging Campus Connect effort. This allows us to provide huge value to all our stakeholders, especially our clients and our employees.”

    Over the last 11 plus years, GroupMIndia has cemented its position as an innovator and thought leader in the media industry. GroupM also has a distinction of having invested in a full fledged talent management team the only one in the media and entertainment industry. Over the last year, GroupM has made a paradigm shift in the way it operates in South Asia, keeping in mind the ever changing media landscape. With digital at the heart of their processes and planning, it has resulted in the conglomerate winning over 82 new businesses across its agencies and specialist units.

     

     

  • Pressman PAT down in Q3-2014

    Pressman PAT down in Q3-2014

    BENGALURU:  Pressman Advertising Limited (Pressman) reported a (49.4) per cent lower PAT at Rs 1.01 crore in Q3-2014 from Rs 2 crore in Q2-2014. The company was listed at the bourses just a few months ago and the analysis is limited to figures reported by it for the quarter and the nine month period of this year and for FY 2013. PAT for 9M-2014 was Rs 5.03 crore, while the company has reported a small loss of Rs 0.05 crore in 9M-2013, PAT for FY 2013 was Rs 6.29 crore.

     

    Let us look at the Q3-2014 figures reported by Pressman 

     

    Pressman reported an (8.25) per cent drop in operating revenue in Q3-2014 to Rs 9.31 crore from Rs 10.15 crore in Q2-2014. For 9M-2014, the company reported operating revenue of Rs 28.86 crore and for FY 2013, the figure was Rs 43.96 crore. 

     

    Expenditure for Q3-2014 at Rs 8.7 crore was (2.2) per cent lower than the Rs 8.89 crore in Q2-2014. For 9M-2014, the company reported Expenditure of Rs 26.77 crore and for FY 2013 it reported Expenditure of Rs 39.1 crore. 

     

    The company reported a (3.1) per cent drop in Cost of services to Rs 7.26 crore in Q3-2014 from Rs 7.49 crore. For 9M-2014, this cost head was Rs 22.55 crore and for FY 2013, this cost head was Rs 34.09 crore. 

     

    Pressman’s Employee Benefits expense in Q3-2014 was up 10.8 per cent to Rs 0.70 crore from Rs 0.63 crore in Q2-2014.For 9M-2014, Employee Benefit expense was Rs 194 crore and for FY 2013, it was Rs 2.28 crore. 

     

    Notes: (1) The name of the company has changed from Nucent Estates Limited to Pressman Advertising Limited with effect from 22 August 2013. 

     

    (2) Current quarter/half-year’s figures are not comparable for those of last year on account of effect of amalgamation 

     

    (3) In Q1-2014, the company had released Rs 1.461 crore that had been earlier written off and this amount helped in inflating the profit for that quarter. This year the company has added Rs 0.6 crore to exceptional items – write back of liability provided for earlier year no longer required. 

     

    Please read the attached financial results.

  • STARCJ appoints Digital Strings as its Digital marketing agency

    STARCJ appoints Digital Strings as its Digital marketing agency

    MUMBAI: STARCJNetwork India Pvt. Ltd. (“STAR CJ”) appoints Digital Strings, a Mumbai based startup, to manage their online marketing activities. The account will be handled by a team of young and aspiring digital professionals. All online marketing activities of STAR CJ across various social media platforms will be handled by the startup agency.

    Digital Strings will be responsible for managing the online reputation of STARCJ. The mandate will also include managing STAR CJ’s social media presence, driving online visitors through search engine marketing and managing online advertising for creating a strong presence of the brand digitally.  

     
    Confirming the appointment, Mr. Kenny Shin, Chief Executive OfficerofSTARCJ,said, “After a rigorous evaluation of various agencies, our team at STARCJ made a decision of appointing these young bunch of professionals to manage our online marketing activities.”

    Adding to this, Mr. Shin said, “We have been quite successful in the business of home-shopping on our channel STARCJ alive. But looking at the change in the consumer behavior in India due to the penetration of online shopping, we intend to strengthen our presence online and reach out to a wider consumer base. We believe that Digital Strings would stand up to our expectations and help us create a niche in the online shopping business.”

    The estimated online media spend for STARCJ is 5.5 Crorefor the year 2014. STAR CJ intends to expand its online business drastically by the end of this year and take a strong position in the e-commerce space through the online sale of premium category products such as mobile phones, kitchen appliances, electronics, household goods, etc.

     

    Mr. RohitKerkar, Managing Director, Digital Strings, added, “It is a big win for us as a start up. I am grateful to the team of STARCJ for seeing us capable enough to manage their online reputation as against various well established agencies currently present in the country. We are privileged to be associated with STARCJ.  Our team at Digital Strings will strive hard to manage and build STAR CJ’s online image.”

    About STARCJ Network India Pvt. Ltd.: STAR CJ Network India Pvt. Ltd. is one of India’s largest home shopping company, selling premium yet affordable products via television and the internet.

    STAR CJ is a joint venture between STAR Group and the South Korean home shopping major, CJ O Shopping Co. Ltd. This venture was started in the year 2009, with the launch of STAR CJ program slots on STAR Utsav. In 2010, STAR CJ alive was introduced as a 24X7 home shopping TV. The channel at present reaches out to 25 million households across 3200 cities in India. After the success of the television arm of the company, STARCJ.com was launched in the year 2011to reach out to more consumers.

    About Digital Strings: Digital Strings is an emerging digital marketing agency located in Mumbai. The agency aims at providing affordable yet thorough digital marketing solutions to entrepreneurs and SMEs. Their expertise spans a wide range of services like social media marketing, online PR, search engine optimization (SEO), online reputation management, pay per click (PPC), online advertising, web design & development.

    Media Contact: Shital Pawar shital@digitalstrings.com +91 9702635209