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Category: Media and Advertising

  • Kellogg’s Special K, world’s leading cereal brand signs on Deepika Padukone as the new face

    Kellogg’s Special K, world’s leading cereal brand signs on Deepika Padukone as the new face

    MUMBAI: Special K from the house of Kellogg’s, the world’s leading producer of ready-to eat cereal and convenience foods, has signed on the diva Deepika Padukone as the new face of Special K.
     

    Special K, the no. 1 brand for Kellogg’s globally has announced its association with the coveted actor in a well-timed fashion with the wedding season just around the corner. Women want to look their best while preparing for a wedding. Based on this insight, Kellogg’s Special K, along with their stunning new brand ambassador, Deepika, is presenting women with a Special K 2 Week Challenge as part of a healthy lifestyle to help them kick-start a weight management journey. The challenge aims to prepare women for a bold, beautiful and contemporary look for weddings through a simple challenge that helps them kick-start into a weight management journey.
     

    Talking about the association with Special K, Deepika Padukone says, “I couldn’t be more thrilled to be associated with Kellogg’s Special K. I personally have always been a firm believer of the importance of a combination of balanced eating with regular exercise for a healthy lifestyle. Special K stands for just that and has for a long time partnered women to kick-start their weight management journey. Through this Special K 2 week challenge, I look forward to partnering with similar women and share our experiences along the journey.”
     

    After delivering a slew of mega hits in 2013, Deepika has carved a niche for herself in the Indian film industry and is known to constantly reinvent herself. Being a state level badminton player, Deepika, has always been a health and fitness enthusiast. For her, breakfast is the most important meal of the day and she ensures that she follows a regular balanced diet and exercise routine every day.

     
    Commenting on this announcement, Harpreet Singh Tibb, Marketing Director, Kellogg India, says, “There was no doubt in our mind about bringing Deepika Padukone on board to represent Special K. Deepika is a sought after celebrity, who not only stands for high fashion but is looked up to for her healthy lifestyle. We are extremely proud to associate with such a talented actor who represents the brand’s values impeccably. We are very confident that our audience will effectively connect with Deepika, as she has always taken it upon herself to maintain healthy habits.”

  • Mindshare elevates R Gowthaman and Sudipto Roy

    Mindshare elevates R Gowthaman and Sudipto Roy

    MUMBAI: In a move to strengthen its hold in market and understanding the ever-changing, technology- driven time, Mindshare has appointed R Gowthaman as chief operating officer and Sudipto Roy as regional chief client officer for Asia Pacific.

     

    Gowthaman will take on the role of COO Asia Pacific after spending a year as chief client officer, APAC and CEO south and south-east Asia. During this time, he was responsible for Mindshare’s key clients across the region and expanding the agency’s services, including the launch of an emerging market activation unit across ASEAN in partnership with Geometry Global.

     

    In his new role as COO, Gowthaman will focus on continued development and delivery of Mindshare’s services to marketers across the marketing value chain – from emerging consumer activation at one end to big data management on the other, and a more effective business model for working with clients.

     

    Gowthaman said, “I am extremely delighted to take on this role. I am especially looking forward to designing and rolling out new work streams that provide Mindshare’s clients with great new opportunities and accelerate sustainable growth of our business. Despite our scale and size, we are increasingly behaving more and more like a start-up – provocative, hungry, adaptive, full of energy all underpinned by a promise to be the agency of the future.”

     

    Roy takes over from Gowthaman as chief client officer Asia Pacific following a two-and-a-half-year stint as managing partner of Client Leadership and Partnerships. During this time, his primary responsibility was to run some of Mindshare’s key accounts including Unilever, Kimberly Clark, Lenovo and others.

     

    In his role as CCO, Roy will focus on growing Mindshare’s relationship with its key clients across Asia Pacific, by creating faster, more agile and adaptive marketing services for them.  Roy will also spearhead creation of a stronger open source collaboration model around Mindshare’s key clients, with relevant partners from WPP as well as other independent companies. Roy will report to Gowthaman in this role.

     

    Mindshare is forging a number of partnership programmes with ‘hot’ companies coming up in emerging economies, in analytics, media technology, e-commerce, B2B, social media, mobile and more, to complement the current global partnerships already in place with Google, Facebook, Twitter, Microsoft, Yahoo and many others. Roy’s new role focuses on leveraging some of these partnerships to help its clients’ brands be more adaptive to near real time consumer response, and continuously improve the way they use various media platforms to grow their brands.

     

    Commenting on his appointment, Roy said, “I am passionate about our clients’ businesses and how we think about them, so this move is exciting as it enables me to focus on what I really love. I believe we have a great opportunity to drive cutting-edge thinking for Mindshare and our clients, and fundamentally re-imagine how we think about media services while continually raising the standards for how media agencies can drive ROI. I really look forward to this part of the journey.”

     

    Mindshare chairman & CEO for APAC and growth market Ashutosh Srivastava said, “We are privileged to have highly talented people like Gowthaman and Roy stepping into these roles. Over the years, they have developed trusted relationships with our clients, by focusing on what they value most. These roles are incredibly crucial for us at this stage and will help Mindshare continue to lead the industry thinking, and shape its development and growth at an exciting time, where understanding of media, technology and effective data usage are becoming more and more central to brand success.”

     

    Both Roy and Gowthaman’s roles are effective immediately and will be based in Singapore.

  • Vivaki’s Mona Jain joins Zee Entertainment

    Vivaki’s Mona Jain joins Zee Entertainment

    MUMBAI: In December last year, Vivaki Exchange Mona Jain had put in her papers. The move came in after Lodestar UM and Cheil won the Samsung account from Starcom MediaVest Group.

     

    Jain, who has more than two decades of experience in marketing communications, was tight-lipped about her next move. Her joining Zee comes as a pleasant surprise to many.

     

    In-line with its plans to strengthen the senior sales team, Zee Entertainment Enterprises Limited (Zeel) today announced the appointment of Jain as EVP-cluster head and Rahul Sharma as sr. VP-national sales head.

     

    Speaking on both the appointments, Zeel chief sales officer Ashish Sehgal said, “We are extremely happy to have two media stalwarts join us from the industry. Mona brings with her an immense experience and understanding of the industry. She has been instrumental in key media launches and her knowledge will be really valuable in reinforcing our relationship with agencies & clients. Mona will play a key role in developing brand solutions, setting up a business model for geo-targeting & agency relationship management. She will also head the North region leading the Business Development team, new initiatives and niche channels.”

     

    “Rahul comes with a digital background, which will add a new dimension in selling traditional media. His proven skills in establishing start-up operations and successful launch of channel brands will play an integral role in helping the Company achieve its business objectives”; Sehgal further added.

     

    Commenting on her joining, Jain stated, “I am extremely pleased to be stepping into this position. ZEE looks poised for huge growth and it will be very exciting to be a part of this journey.”

     

    With over 20 years of experience in media and FMCG, Sharma said, “I have been a part of Television and it’s home coming to me. I am excited to join ZEE and be a part of the biggest Television Network.”

     

    Both the appointments are with effect from 5th March, 2014.

  • GroupM ESP India and SportzPower launch sports sponsorship report 2014

    GroupM ESP India and SportzPower launch sports sponsorship report 2014

    MUMBAI: The sports & entertainment arm of GroupM, GroupM ESP and provider of sports business news and knowledge, SportzPower, have collaborated to bring the most comprehensive report on sports sponsorship.

     

    The study will capture the trends and developments in the Indian Sports Industry from 2008 to 2013. The report for the Indian Sports industry, documents important events during these years including the emergence of league-format sports in India like the Indian Premier League (IPL), Hockey India League (HIL), and Indian Badminton League (IBL) and traces developments in the Indian sports industry when sports business was in its nascent stages.

     

    Elaborating on the future of sports marketing in India, Group M south Asia CEO CVL Srinivas says, “This decade will transformational for Sports in India with a spectator base of over a billio n people, a dozen sports television channels beaming content round the clock and a rapidly growing list of keen corporates and brands waiting to invest in cricket and other alternate sports. The next few years marketing investment in sports will no longer be peripheral, and it will be paralleled with that of entertainment and mainstream cinema.”

     

    The report examined advertising investments in Indian Sport from four angles – On Ground, Team Sponsorship, Athlete Management, and Media Spends, and offers a comprehensive overview of sponsorship in Sport. The key takeaway the study offers is as follows:

    ·    Spend in Sport in India are dominated by cricket, and within it the Indian Premier League in particular.

    ·    Sports marketing spends between 2008- 2013 advertising investments in Indian sport rose roughly two fold with a total spend of Rs 21.39 billion in 2008 which rose by 92% to Rs 41.1 billion in 2014.

    ·    The market is slotted to grow exponentially in the next few years with other sports like Football, Basketball, Distance Running, Golf, Motorsports, Tennis, Hockey, Badminton and Contact sports complementing the Cricket Story since  the real opportunity lies in these under-leveraged and monetized areas.

     

    Focusing on the key developments expected in 2014, GroupM ESP national director sports and live events Vinit Karnik says, “Even though the IPL is off to a rough start this year, in the long run accountability, better corporate governance, more transparency, are all good for not just the IPL, but the BCCI too. The successful launch of HIL and IBL has set the stage for an action-packed 2014 as far as franchise-based leagues are concerned in cricket, football, hockey, badminton, tennis, wrestling and kabaddi. The big news of 2014 will be the inaugural edition of the IMG-Reliance-Star co-owned Indian Super League, which is set to bring all the bells and whistles associated with the IPL to football. There is also the commitment that IMG-Reliance, the commercial rights holders for football in the country, to improve the country’s top-tier soccer tournament. The I-League clubs will be hoping that IMG-R walks the talk on that front, though the prevailing sentiment is one of wariness as to what the future holds.”

     

    SportzPowerco-founder Thomas Abraham further discusses the future of sports broadcasting inIndia, “Indian sports TV broadcasting was, is, and will continue to be dominated by Cricket for theforeseeable future, contributing to 80 to 85% of the total television sports media revenues. However, other sports are also gaining prominence, especially Football, though interest remains predominantly for international leagues/tournaments. That is expected as the I-League improves as a television- friendly product and also with the launch of the Indian Super League (ISL) later this year. Other sports such as Badminton and Hockey have also started making their presence felt because of improved performances  by  Indian  players  in  the  international  arena,  coupled  with  increased  investments flowing into the two sports due to the launch of the Indian Badminton League (IBL) and the Hockey India League (HIL) respectively.”

     

    All in all, 2014 has more upsides than down. While there will be no Indian Grand Prix next year, there will be more leagues, sports like basketball are making rapid strides, and the whole wellness and fitness movement is gaining ever increasing traction, which in turn means more interest in sport as a participation activity and not just as spectator engagement.

     

     

  • Star India defines the future of digital media consumption at the Kyoorius Student Awards

    Star India defines the future of digital media consumption at the Kyoorius Student Awards

    MUMBAI: The only awards for India’s student community returns with10 new briefs set out by some of India’s biggest brands. Kyoorius, a not-for-profit initiative by Transasia Fine Papers, in association D&AD has announced the launch of the second edition of the Kyoorius Student Awards.

     

    Kyoorius has created India’s only awards programme dedicated to the next creative superheros of India. In a format that’s never been seen before, real clients have set out briefs for students. Partnering with some of India’s biggest brands and creative business — briefs have been set out for specialist categories — Identity, Typography, Illustration, Packaging Design, Motion Design, Graphic Design, Product Design, Digital Design, & two Open Briefs.

     

    Star India has partnered with Kyoorius to create a brief for the digital design category asking students to define the way India will watch TV on the go. Gone are the days where media and content is consumed on a single screen shared by the family; on demand and personal is the need of the hour. And this is an emerging trend that is especially prevalent with the youth.

     

    Students will work on challenges such as the approach of how a user will navigate the site, the filtering of content and the UX, and the behaviour of this experience across devices such as laptops, tablets and smartphones.

     

    All entires in response to Star India’s digital design brief and indeed all entries at the Kyoorius Student Awards will be judged by an international jury that will be flown down to India for the jury session to be held on ground and will be managed by D&AD

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    Students are encouraged to work on and submit their entries over a two month  period, the entry deadline being — 19th of May 2014. Priced at just Rs. 500 per entry, Kyoorius and D&AD stay committed to their not-for-profit causes and to help develop, recognise and reward the young creative talent across India. Winners of the awards stand to
    win the Red Elephant Trophy, a cash prize of Rs. 50,000/- and a student pass for Kyoorius Designyatra 2015 alongside being featured in the Kyoorius Awards Annual.

     

    Gayatri Yadav, EVP, Marketing & Communications at Star India said “We believe that innovation is at the forefront of growing the media industry. And the students are its creative torch bearers. Encouraging and engaging such talent is part of Star’s culture and this platform plays a significant role in preparing them for the industry. With the Kyoorius Student Awards, Star wishes to celebrate this juncture of art & commerce that will define the future.”

    Rajesh Kejriwal, Founder CEO of Kyoorius commented, “Design is most effective when it works. And Star is a great example of great design working hard for a great brand. The Kyoorius Student Awards are a great opportunity for younger creative minds to showcase their talent all while getting involved with creating real world solutions for real brands — brands that they can relate to.”

     

  • Kellogg’s Chocos unveils a new integrated campaign for Chocoland

    Kellogg’s Chocos unveils a new integrated campaign for Chocoland

    Kellogg’s Chocos, the popular breakfast cereal for kids launches a novel land of chocolaty fun – Chocoland, exclusively for kids. Children will now have access to a virtual world of their own, where they can explore new adventures, unravel mysteries of the chocolaty world and indulge in adventurous activities with their friends. Through this integrated campaign, Kellogg’s Chocos aspires to transport kids into a world of chocolaty delight. Coco the brand mascot will guide kids in the world of Chocoland.
     

    At Chocoland, children will witness special features such as the never-seen before chocolate volcano, the river of milk, the delicious chocolate-coated wheat fields and delectable chocolate waterfalls. Children will also learn the unique ways of living in Chocoland by visiting Chocoversity. In the process, kids will get a chance to win some exciting goodies.

    According to Harpreet Singh Tibb, Marketing Director, Kellogg India, “Our research has shown that for kids, chocolaty fun is not only about taste but a delight for all senses. Kids would love to be part of their ‘own world’ of Chocolaty fun. The brand Kellogg’s Chocos strives to create memorable childhood experiences filled with fun and learning, which delight both kids and their mothers. Chocoland campaign is another step in this direction.”

    The Chocoland campaign is an Integrated Promotion Campaign comprising of TV, digital and on-pack offers for kids.
     

    The Chocoland TVC gives kids a peek into the world of Chocoland. It is a mix of animation and real life shots wherein a child is seen enjoying Chocos in the morning and suddenly finds his friends and himself, in an unknown land. The kids are mesmerized by this new world of chocolaty fun called Chocoland!
     

    This TVC will also be supported by a second advertisement which encourages kids to be a part of the secret recipe hunt. Coco, the monkey, will take kids into the fascinating journey of what goes into making Kellogg’s Chocos.  Lucky winners will get a chance to go to Singapore.
     

    Speaking about the campaign, Vice President & Client Services Director, JWT, Samarth Shrivastava says, “Chocoland offers a world, where children can have uninhibited fun, have limitless possibilities to explore and enjoy. Coco the monkey, the Chocos mascot is their passport into the world of Chocoland; he is their friend and the fun starter. The fun stories and adventures in Chocoland have just begun”

  • GSEAMS signs sports icon Sangram Singh as its exclusive talent

    GSEAMS signs sports icon Sangram Singh as its exclusive talent

    MUMBAI: GSEAMS (Global Sports Entertainment And Media Solutions) – which in less than a year’s time – after successfully establishing the intellectual property division and movie marketing division has forayed into its third division “GSEAMS – Talent Management”  which has signed on its first talent sports star, actor, youth icon and Bigg Boss finalist Sangram Singh.

     

    Speaking on this new found association Arjun Singgh Baran and Kartik Nishandar say: “We are very happy to have Sangram Singh on board with us. He epitomises the youth of the country as well as his connect with the common man is tremendous. Our core focus in the coming few months would be on youth and fitness brands which can have a good connect with their target audience by associating with Sangram Singh. Sangram has been one of the only few candidates who has come out with such a clean image even from a show like Bigg Boss. Sangram also has no vices and he believes in high moral values and a no supplement fitness regime. He believes that through the power of the mind one can achieve anything. We are in talks with multiple television channels, production houses for roles best suited for him. We also would soon be launching a range of sports apparel and accessories under Sangrams own label and are in talks with prospective partners for the same.”

     

    Commenting on the association Sangram Singh says: “I have known Arjun and Kartik from a long time and have seen the work both of them have put in building the Big Live division they set up at Reliance Broadcast and also the way GSEAMS has been doing in the past one year. I am very excited with the plan that they have in store for me and look forward to working with them.”

     

    After having a successful stint with Reliance Broadcast Network Arjun Singgh Baran & Kartik Nishandar started GSEAMS 10 months back. Since the inception of the company there has been no looking back for the media duo wherein under the media solutions division the team has been involved in marketing more than eight movies with banners such as Viacom, Eros and others, providing media solutions to clients like Reliance Infra and creating television content be it their own IP such as the IMA Marathi Music Awards on Star Pravah or producing shows for other channels and clients.

     

    Clear domain understanding and a passion for media marketing through new age channels and mediums are the reasons why Arjun and Kartik chose to foray into the above divisions and now the talent management wing.

  • Maxus is “Most Dominant Agency” 4th year in a row as per RECMA 2013

    Maxus is “Most Dominant Agency” 4th year in a row as per RECMA 2013

    MUMBAI: The year 2013 has been an exciting one for Maxus in India. From winning new clients like Tata Global Beverages, Nestle India, Musafir.com to name a few to dominating industry awards.

     

    Continuing with the winning steak, Maxus India has retained the title of the most “dominant” agency profile for the fourth year in a row as per the RECMA 2013 report.

     

    They were the only agency to be rated as “dominant” as per the ratings. The RECMA report is the Qualitative Assessment for 2013 for all leading media agencies in India on the basis two parameters – vitality & structure. This is the highest level of ratings awarded by the agency RECMA, for the agency that demonstrates a balance between the two parameters.

     

    Speaking on the new RECMA Ratings, Maxus south Asia managing director Kartik Sharma said, “2013 has been an exciting year for us. We won 17 new businesses, worth over Rs.600 crores. We made substantial investments to strengthen our offering across core media, digital, branded content and activation. This is also reflected in the number of industry awards the agency won during the year.” He added, “From a people point of view, the new RECMA ratings are an indicator of the 10/10 vision that drives us to delight our clients and customers. We are governed by Passion, Agility, Collaboration and an Entrepreneurial spirit (PACE), a mission statement that drives us to deliver the very best and meet challenges head on.”

     

    Late year, Maxus India also saw several high profile talent related milestones, with Ajit Varghese moving into a new role at as CEO, APAC, Maxus and Kartik Sharma taking over as the new managing director, Maxus India.

     

    Maxus India also began 2014 on a high note with several breakthrough campaigns like “Power of 49” for Tata Tea, a senior management promotion with Sanchayeeta Verma as head, Maxus South and Anand Chakravarthy joining as head Maxus, West.

  • Havas Media Group India wins integrated media AOR of Yepme.com

    Havas Media Group India wins integrated media AOR of Yepme.com

    MUMBAI: The year has surely started with a good note for Havas Media group. After being graded at No.1 in YTD new business achievements in both the RECMA 2013 Compitches preliminary reports, the agency has won the Integrated Media AOR for Yepme.com India.

     

    The account is estimated to be upwards of Rs 50 crores annually.

     

    Havas Media Group, India and South Asia CEO Anita Nayyar explained, “We have just completed a successful year and Yepme.com has added another feather to our cap. It is a young and growing company and we gave them a differentiated and targeted approach to deliver the core message. We are extremely delighted to work with their forward thinking team.”

     

    “Yepme.com being the first win of the year is always special, we will continue with our effort to deliver value to our existing clients and keep growing the new business organization”, added Havas Media India MD Mohit Joshi.

     

    Speaking on the appointment, Yepme.com co-founder Sandeep Sharma said, “Havas Media had a keen understanding of our audience and business. They have specialist divisions like Mobext to handle the mobile advertising which is so very critical to us. Besides all this, the sheer passion of the team made us choose them as our media partners.”

     

    In December 2012, Forbes India magazine ranked Yepme.com as one of the top five start-ups to watch out for. In February 2014, Stylophane ranked fashion brands across the world on social index where Yepme ranked 19th worldwide.

  • RK Swamy BBDO wins creative mandate for Magicbricks.com

    RK Swamy BBDO wins creative mandate for Magicbricks.com

    MUMBAI: After a two-month long multi-agency pitch, RK Swamy BBDO has won the creative mandate for Magicbricks.com, the property portal from The Times Group.

     

    On winning to account, RK SWAMY BBDO senior partner Sunil Kuketri said, “This is an interesting category with a huge canvas available for creativity. We will make the most of this opportunity by creating interesting clutter-breaking work for Magicbricks.”

     

    Magicbricks.com is a property portal with a host of specially developed features and tools to aid the users in taking the right decision; making it the most comprehensive platform in the category.

     

    RK Swamy BBDO, part of RK Swamy Hansa, serves over 250 companies in India and the USA. With around 1200+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.