ITV

Category: Media and Advertising

  • Amrita Kumar joins luxury developer Isprava as marketing head

    Amrita Kumar joins luxury developer Isprava as marketing head

    MUMBAI: Isprava – a luxury real estate developer – has hired Amrita Kumar as its head/VP of marketing. Amrita was the CEO, co-founder & executive director of one of the top event activation agencies in the country Candid Marketing for nearly 20 years. She then founded Mojo Box which she exited from after two years.

    Her next stop was marketing leader commercial at Air India where she stayed for two years and some months following which she hopped on to Isprava.

    Amrita has more than 20 years of varied  work experience under her belt. All that will come in handy at Isprava.

  • Havas Creative signs on Tanisha Sharma as executive vice-president

    Havas Creative signs on Tanisha Sharma as executive vice-president

    MUMBAI: She’s got exposed to leading a channel, building a cult motorcycle brand, and she’s even turned entrepreneur before returning to the advertising world. The lady in question is Tanisha Sharma who has just moved to the Havas Creative Network as executive vice-president from FCB India where she was senior vice-president for nearly three years.

    A bachelor of arts degree in history followed by a post graduate diploma in marketing and advertising from Xavier Institute of Communication got Tanisha  her first ob at Rediffusion Y&R in 2005 as a senior account executive. From there, she moved to JWT into account management where she stayed for almost a couple of years. And then came a surprising and unexpected leap into the world of television with her being appointed a manager of MTV where she crafted out strategies for the youth-oriented service for two and a half years.

    With that experience behind her she was drafted as senior brand manager for Royal Enfield – a stint she kept for two years and some months after which she founded a card company which created bespoke invitations and stationery. That did not last for longer than two years and six months following which it was back to advertising with her joining Dentsu Impact as general manager in 2019. A gradual progression upwards saw her becoming associate vice-president – a position which she left to join FCB India. And now she is at Havas Creative. 

     

  • Omnicom group to acquire Interpublic group; definitive agreement signed

    Omnicom group to acquire Interpublic group; definitive agreement signed

    MUMBAI: The merger did happen. Just as Wall Street Journal had predicted. 

    Omnicom  and The Interpublic group today announced their boards have unanimously approved a definitive agreement pursuant to which Omnicom will acquire Interpublic in a stock-for-stock transaction. The combined company will bring together the industry’s deepest bench of marketing talent, and the broadest and most innovative services and products, driven by the most advanced sales and marketing platform. Together, the companies will expand their capacity to create comprehensive full-funnel solutions that deliver better outcomes for the world’s most sophisticated clients.

    Under the terms of the agreement, Interpublic shareholders will receive 0.344 Omnicom shares for each share of Interpublic common stock they own. Following the close of the transaction, Omnicom shareholders will own 60.6 per cent of the combined company and Interpublic shareholders will own 39.4 per cent, on a fully diluted basis. The transaction is expected to generate annual cost synergies of $750 million.

    The new Omnicom will have over 100,000 expert practitioners. The company will deliver end-to-end services across media, precision marketing, CRM, data, digital commerce, advertising, healthcare, public relations and branding.

    “This strategic acquisition creates significant value for both sets of shareholders by combining world-class, highly complementary data and technology platforms enabling new offerings to better serve our clients and drive growth,” said Omnicom chairman & CEO John Wren. “Through this combination, we are poised to accelerate innovation and harness the significant opportunities created by new technologies in this era of exponential change. Now is the perfect time to bring together our technologies, capabilities, talent and geographic footprints to bring clients superior, data-driven outcomes. We are excited to welcome Philippe and the entire Interpublic team to the Omnicom family.”

    “This combination represents a tremendous strategic opportunity for our stakeholders, amplifying our investments in platform capabilities and talent as part of a more expansive network,” said Interpublic CEO Philippe Krakowsky. “Our two companies have highly complementary offerings, geographic presence and cultures. We also share a foundational belief in the power of ideas, enabled by technology and data. By joining Omnicom, we are creating a uniquely comprehensive portfolio of services that will make us the most powerful marketing and sales partner in a world that’s changing at speed. We look forward to working with John and the entire Omnicom team.”

    Transaction Highlights
    * Highly complementary assets create an unmatched portfolio of services 
    and products that expands client opportunities for each company on day one
    * Omnicom and Interpublic share highly complementary cultures and core values including a foundational belief in the power of ideas enabled by technology and data
    * Creates an industry leading identity solution with the most comprehensive understanding of consumer behaviors and transactions, enabling us to deliver superior outcomes for our clients at scale and speed
    * Advances our ability to continually innovate and develop new products and services, providing higher ROI on marketing spend
    * Significant free cash flow provides greater capacity for internal investments and acquisitions.

    Leadership & Governance

    John Wren will remain chairman & CEO of Omnicom. Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky and Daryl Simm will serve as co-Presidents and COOs of Omnicom. Krakowsky will also be co-Chair of the integration committee post-merger. Three current members of the Interpublic board of directors, including Philippe Krakowsky, will be welcomed to the Omnicom board of directors.

    Transaction Details and Financial Profile

    The transaction is expected to generate $750 million in annual cost synergies and be accretive to adjusted earnings per share for both Omnicom and Interpublic shareholders. Omnicom will have an attractive pro forma financial profile:
    * Combined 2023 revenue of $25.6 billion, Adjusted EBITA of $3.9 billion and free cash flow of $3.3 billion
    * Combined 2023 revenue of 57 per cent US and 43 per cent nternational
    * Strong balance sheet, commitment to investment grade rating with combined debt to EBITDA ratio of 2.1x before the benefit of synergies
    * Omnicom will continue its practice for use of free cash flow: dividends, acquisitions and share repurchases
    * Both Omnicom and Interpublic will maintain their current quarterly dividend through the closing of the transaction

    The stock-for-stock transaction is expected to be tax-free to both Omnicom and Interpublic shareholders and is expected to close in the second half of 2025, subject to Omnicom and Interpublic shareholder approvals, required regulatory approvals, and other customary conditions.

    The combined company will retain the Omnicom name and trade under the OMC ticker symbol on the New York stock exchange.

  • Cashfree Payments unveils ‘Move Fast’ campaign with Rajkummar Rao as face

    Cashfree Payments unveils ‘Move Fast’ campaign with Rajkummar Rao as face

    MUMBAI: When the magic of Bollywood meets the momentum of fintech, you know something extraordinary is brewing!

    Imagine the thrill when two of the world’s favorite obsessions-money and movies-come together under one spectacular campaign.

    Cashfree Payments, India’s leading payments and API banking platform, has just made a blockbuster move by launching its electrifying brand campaign, ‘Move Fast,’ and roping in the versatile and much-loved Rajkummar Rao as its brand ambassador. A strategic power play that blends speed, agility, and innovation, this campaign is all set to fuel India’s digital dreams. And while Rao’s charm graces the campaign, we can’t help but hope he leaves “Stree” behind and steps into a fast-paced, tech-powered future!

    The Move Fast campaign features a dynamic digital film starring Rao, portraying how Cashfree Payments empowers merchants of all sizes with seamless onboarding, faster payments, and unparalleled support. With its sharp focus on agility, the campaign positions Cashfree Payments as the go-to solution for businesses seeking efficiency and reliability in their payment operations.

    Cashfree Payments, CEO & co-founder, Akash Sinha shared the vision behind the campaign, “We are excited to welcome the talented Rajkummar Rao as the brand ambassador. Our refreshed brand centres around one core idea: ‘Move Fast’. With us, businesses can adapt and grow confidently, knowing we support their evolving needs. ‘Move Fast’ isn’t just about the present; it’s about partnering with businesses for the future and empowering them to stay ahead of the curve. With Rajkummar Rao onboard, this campaign reinforces our commitment to providing businesses with the speed, flexibility, agility and support they need to grow and thrive in an ever-evolving digital world.”

    The campaign emphasises Cashfree Payments’ industry-leading services, including one-day onboarding, swift issue resolution, and reliable settlements, ensuring minimal disruption to businesses. Its tagline, Move Fast, encapsulates the brand’s mission to support businesses in overcoming barriers and unlocking growth.

    Sharing his excitement, Rao commented, “I am thrilled to be part of the Cashfree family. Today, digital payments have become an integral part of our daily lives, making transactions smoother and more efficient. Partnering with a brand that has been at the forefront of the fintech revolution and empowering Indian businesses to scale and move fast is both inspiring and rewarding. I’m proud to be a part of this journey.”

    Campaign Highlights

    . The campaign features a digital brand film conceptualised by Cashfree Payments’ in-house team in collaboration with OML, showcasing the brand’s agility and innovation.

    . A refreshed logo incorporates the tagline Move Fast to reinforce the message across platforms.

    . The campaign leverages digital channels, outdoor advertising, and offline platforms, going live on 9 December 2024.

    Cashfree Payments, head & senior director of marketing, Aditi Olemann outlined the broader vision, “At Cashfree Payments, we are shaping the future of digital payments by making them inclusive and accessible to businesses of all sizes—whether it’s a startup in a small town or a large enterprise in a metro city. Our new tagline, ‘Move Fast,’ embodies the core of what we deliver: speed, reliability, and operational efficiency. With this brand refresh, we’ve reimagined Cashfree Payments to not only reflect our growth and evolution but also to capture the exciting path we’re charting for the future.”

    With services trusted by over six lakh businesses, Cashfree Payments processes over $80 billion in transactions annually. Its innovative solutions, including Secure ID, flowWise for payment orchestration, and Risk Shield for fraud monitoring, have set benchmarks in the fintech sector.

    As Cashfree Payments deepens its presence in India, the company is also expanding its operations globally, particularly in the UAE through its acquired partner, Telr. Its focus remains on redefining how businesses approach payments, onboarding, and growth.

  • PWC India & Indian entertainment & media growth projections for 2024-28

    PWC India & Indian entertainment & media growth projections for 2024-28

    MUMBAI: In July this year, PWC Global released its Global Entertainment & Media Outlook 2024-2028 which focused on global trends and growth. With the year coming to an end, PWC India decided to revisit Global Entertainment & Media Outlook 2024-2028  but from an India perspective. And here are  some of the data  points as sent out in a press release by PWC India. 

    PWC India believes that the Indian E&M industry is projected  to grow at a CAGR of 8.3 per cent to hit Rs 3,65,000 crore ($ 19.2 Billion) outpacing the 4.6 per cent global rate..

    Despite economic challenges and geopolitical tensions, global E&M revenues grew 5.5 per cent year-on-year, from Rs 13,891,000 crore in 2022 to Rs 17,359,000 crore in 2023. Currently, the US leads the global E&M market by revenue, with China in the second place and India at the ninth spot.

    PwC India chief digital officer & TMT leader Manpreet Singh Ahuja commented, “India’s entertainment & media sector is on the cusp of a major transformation. According to our report,  key growth drivers such as digital advertising, OTT platforms, online gaming, and generative AI are shaping the industry’s future. These rapidly expanding segments are positioning India as a global leader in innovation and growth. Businesses that adapt and innovate in these areas are poised to seize unparalleled opportunities in this dynamic landscape.”

    With India’s improved connectivity, rising ad revenues and favourable government policies around foreign direct investment (FDI), the country is predicted to see one of the highest growth rates in the next five years.

    The country’s large millennial and gen-Z population base of over 910 million has access to the world’s cheapest data costs. At present, India has 800 million broadband subscriptions, 550 million smartphone users and 780 million internet users. In fact, Indians are spending 78 per cent of their time on mobile phone apps related to E&M. Leveraging India’s strong growth trajectory in the E&M sector, the Indian government is set to host the inaugural Waves – a summit,  in the hope of boosting its E&M sector globally through stakeholder collaboration and innovation.

    With growing consumption and gross domestic product (GDP) growth in India, the ad market is projected to grow at a 9.4 per cent CAGR from Rs 1,01,000 crore in 2023 to Rs 1,58,000 crore in 2028, which is 1.4x the global average. Most of this growth will come from the digital front (internet advertising), which is expected to grow at a 15.6 per cent CAGR, rising from Rs 41,000 crore in 2023 to Rs 85,000 crore in 2028.

    Internet advertising’s year-on-year growth, which was 26 per cent in 2023, will remain in double digits throughout the forecast period (2024–28), and is expected to be 12.2 per cent in 2028.

    The shift towards cord-cutting is expected to accelerate. Traditional TV advertising will grow at a 4.2 per cent CAGR between 2023 to 2028, while global revenues are set to drop by -1.6 per cent. India is poised to become the fourth-largest TV advertising market by 2026.

    As per the 2024 outlook, other subsectors will also witness growth that surpasses global averages:

    * The total online gaming and esports revenue in India stood at Rs 16,480 crore in 2023 and is expected to reach Rs 39,583 crore by 2028, growing at a CAGR of 19.2 per cent. With the inclusion of real money gaming (as per PwC’s India Gaming Report ‘24) the total gaming and esports revenue would amount to Rs 33,000 crore ($ 4 billion) in 2023 and is expected to reach Rs 66,000 crore ($8 billion) by 2028 at a CAGR of 14.5 per cent. Globally, video games and esports revenue will increase at a CAGR of 8 per cent.

    * Over-the-top (OTT) will be the third-fastest growing segment with a CAGR of 14.9 per cent, putting the country in lead by 2028.

    * Infrastructure enhancements have supported massive growth in India’s out-of-home (OOH) advertising market which grew by 12.9 per cent in 2023. It is expected to continue to grow at a 7.6 per cent CAGR.

    * When it comes to print advertising revenues, despite a global decline at a CAGR of -2.6 per cent, India’s market is expected to grow at a rate of 3 per cent, making it the third  largest print market in the world by 2028

    * India’s cinema market continues to expand, growing at a 14.1 per cent CAGR.

    * The total music (live, recorded and digital) revenue grew from Rs 2,416 crore ($293 million) in 2019 to Rs 6,686 crore ($811 million) in 2023. It is expected to cross Rs 10,899 crore ($1.3 billion) by 2028, growing at a CAGR of 10.3 per cent.

    * At a 5.6 per cent CAGR, India will stand out as having the highest B2B revenue growth rate in the world over the next five years. In contrast, global B2B revenue growth is forecasted at a 1.9 per cent CAGR.
    The report highlights four key opportunities in the E&M sector.

    Internet advertising emerges as the fastest-growing market in Asia-Pacific and the second globally, with a projected 15.6 per cent CAGR (2023–2028). Companies can prioritise regulatory compliance and leverage data analytics to enhance trust and implement targeted advertising strategies.

    OTT platforms in India, the world’s fastest-growing, saw a 20.9 per cent rise in 2023, reaching Rs 17,496 crore ($2.1 billion), and are projected to double by 2028 (14.9 per cent CAGR). Focusing on advertising-supported tiers, market consolidation and regional narratives can boost engagement.

    Online gaming and esports are rapidly expanding, projected to represent nine per cent of the E&M sector by 2028. Promoting responsible gaming and investing in high-quality AAA games will position Indian studios on the global stage. Lastly, generative AI (GenAI) is set to transform content creation, personalisation and monetisation, with over 70 per cent of global companies expected to adopt it by 2025. Early adoption of GenAI in India can drive hyper-personalised content and dynamic advertising campaigns.

    The report also outlines strategic approaches for companies to enhance success. It recommends consolidation among regional or niche players through mergers and acquisitions to increase size and scale. It highlights the use of social media for marketing and distribution, as media companies leverage these platforms for content promotion.

    The report suggests innovation in content strategy, including esports, online gaming, and indigenous sports to meet changing consumer behaviours. It advises investment in cost optimisation through analytics, audits, and automation to lower operational and production costs. Finally, it points to the use of GenAI for creating hyper-personalised content discovery and improving user experiences, especially for regional players aiming to match the technological capabilities of global peers.
     

  • National Payments Corp launches campaign for its Rupay mobility card

    National Payments Corp launches campaign for its Rupay mobility card

    MUMBAI: It’s bringing out all its aces in a bid to create awareness and boost adoption of its card. Retail payment and settlement body National Payments Corp of India (NPCI) has launched a campaign, “RuPay On-The-Go,” which is promoting its pre-paid RuPay National Common Mobility Card (NCMC). This campaign showcases the RuPay NCMC as the ultimate payment solution for seamless transit, offering unmatched speed, convenience, and user-friendliness.

    The RuPay NCMC is a payment solution that addresses the challenges of India’s transit ticketing systems. With its unified, open-loop, and interoperable design, the card consolidates payments for metro, bus, tolls, parking, and retail into a single, seamless solution. With the stored value function, travelers enjoy swift, offline transactions, ensuring a quick and uninterrupted journey, even without internet connectivity. The card can be used for travel  on metros in cities like Mumbai, Delhi, Bengaluru, Chennai, Ahmedabad, and Kanpur, as well as bus services in cities like Mumbai, Guwahati, Haryana, Jammu, Srinagar, Himachal and Aurangabad.

     

    Rupay on the go pre-paid card

    The RuPay On-The-Go new ad uses a clever tactic asking users to flip the ad which has two cards featured upside alongside each other to clearly communicate that it’s easy to use across different modes of transport. It highlights RuPay NCMC’s role as the ideal companion for dynamic individuals who value time and efficiency through its  multimodal utility across metros and buses. The contactless symbol on RuPay cards reinforces its association with public transit, while the card’s versatility as both a transit and payment solution, cements its position as a go-to choice for modern, on-the-move lifestyles.

    NPCI chief of products Kunal Kalawatia highlights that the card offers a quick and convenient transit payment solution.He adds: “It’s not just a payment method, it’s a lifestyle enabler. Designed for those who push boundaries and demand more from every moment, this campaign positions RuPay as the perfect partner for efficient and seamless transit. By expanding this contactless payment option across metros and buses, we are committed to making the daily commute smoother for millions across the country.”

    NPCI is the leading authority for retail payments and settlement systems in the country, having revolutionised the way payments are made with its robust infrastructure and innovative products like RuPay, IMPS, UPI, BHIM, AePS, NETC, and Bharat Connect.

    For further information on obtaining a RuPay NCMC, users can visit participating banks, metro stations, or designated transport offices to get started on their seamless transit journey. 

  • Omnicom Group in advanced talks to acquire Interpublic Group – WSJ Report

    Omnicom Group in advanced talks to acquire Interpublic Group – WSJ Report

    MUMBAI: The headline in the Wall Street Journal was loud and clear just as the west was waking up and we in the east  were getting into bed –  two large marketing solutions providers – Omnicom group and Interpublic group –  were nearing a merger as their talks were at an advanced stage. The Omnicom group which is valued at about $20 billion would cough up about $13-14 billion to swallow IPG in an all stock deal.  

    Both groups had not commented on the news, but it sent shivers down many a senior media observer’s spine. For memories of the merger frenzy that overtook the ad world  in yester-years was still sharp in their minds. 

    Excepting this time, advertising and media agencies are being upended and transforming themselves in response to gut-wrenching technological changes brought about due to the internet and tech giants which are transforming how consumers are shopping, watching movies and series, ordering daily necessities and what have you. Direct to consumer digitally  – that’s the mantra that’s reshaping the world of products and brands. 

    Back to the merger, the proposed coming together would create the world’s largest marketing and advertising solutions company with net revenues of $20 billion, way ahead of WPP which reported  $15.1 billion in revenue.
    Growth in the world of advertising  and towards traditional media has slowed down – in some cases it has de-grown – and it is increasingly being gnawed away by spends on digital by Google,  Amazon and Meta where the consumers are. 

    Omnicom group’s latest revenues have grown just 6.5 per cent in Q3 2024 to $3.9 billion, while IPG’s growth graph was horizontal with revenues of $2.24 billion. 

    Almost every ad agency worth its salt has been chasing start-ups or firms with some gee-whiz tech solutions which would help them respond to the requirement brought about by digital acceleration and brand custodians’ demand for data driven marketing solutions.

    Ditto with both Omnicom group and the Interpublic group – which have been making announcements regarding investments  in technology and digital transformation. The Interpublic group recently pocketed Mumbai-based  retail analytics company Intelligence Node for nearly $100 million, while it also announced the launch of its marketing intelligence engine – incorporating generative AI – Interact.  Omnicom, on its part, has also been seen fishing for tech buys and recently caught  Flywheel Digital. 

    An Omnicom-IPG wedding would give scale to the two, plus it would help them consolidate their strengths in technology – whether data or analytics or artificial intelligence – in financial resources as they seek to remain relevant in an increasingly digital world. 

    The  year has seen seismic account shifts with Amazon dividing its advertising business between agencies Omnicom, IPG, WPP. ebay moved from Group M’s Essence Mediacom to Dentsu’s iProspect. Hershey dropped a cluster of agencies like Omnicom, Horizon, Dentsu and awarded its account to Publicis. Kellanova (earlier Kellogg’s) too went in for agency reviews. As did General Mills.  These shifts and re-looks too were on account of evolving marketing strategies driven by  digital transformation, data-driven insights, and the demand for creative excellence in a competitive global landscape.

    If the fusion of the two does come about, it could lead to another wave of mergers, acquisitions, consolidation, layoffs in a global economy which is already facing challenging times. Also, one will have to watch how other agency groups like Publicis and WPP react. Will they also throw their hat into the ring? Will they give counter offers? Interesting times ahead. Painful for some possibly! (updated 9 December 2024, 7 am)

    (The image was generated using Canva. No copyright infringement is intended)

  • Zenith enlists Tanya Gupta as director strategy

    Zenith enlists Tanya Gupta as director strategy

    MUMBAI: Zenith took up a lot of her share of mind. Senior media executive Tanya Gupta has taken the plunge and moved from Mindshare India where she was senior director strategy  & insights to Zenith where she is director strategy  (yes, the insights tag has been dropped).

    Tanya has done the rounds of agencies such as Wavemaker, Interpublic group, Isobar (where she spent four years), Group M, Admagnet, Affle . Reliance Retail and Dainik Bhaskar (going in reverse order, with Dainik Bhaskar being her first job).

    Her stints at Isobar and Interpublic group gave her an opportunity to work with brands like Microsoft and Coca-Cola (sparkling, juices and hydration) = two assignments she enjoyed greatly.

    She holds a bachelor s degree in business studies marketing. 
     

  • Prime Video elevates Padma Kasturirangan to head of south, India Originals

    Prime Video elevates Padma Kasturirangan to head of south, India Originals

    MUMBAI: Padma Kasturirangan has been promoted to head of South, India Originals at Prime Video, marking a significant step forward in her career. In a recent LinkedIn post, Kasturirangan shared her excitement about stepping into this expanded role, where she will oversee the streaming giant’s growing slate of Tamil and Telugu Originals.

    Having joined Prime Video two years ago as head of Telugu Originals, Kasturirangan has played a pivotal role in building the platform’s Telugu content offerings, working closely with creators to bring fresh, engaging stories to audiences. Her promotion underscores Prime Video’s commitment to strengthening its foothold in South India, with plans to scale up its Originals program in the region.

    Before joining Prime Video, Kasturirangan was vice president of Telugu Original Content at Zee5, part of Zee Entertainment Enterprises Ltd. Her vast experience in content creation and her deep understanding of regional storytelling have made her an influential figure in the industry. Kasturirangan has also been associated with several other media companies, including Tamada Media Private Limited, contributing to her diverse and extensive background in the Indian entertainment space.

    As she embarks on this new chapter, Kasturirangan is poised to continue shaping the future of South Indian content on Prime Video, nurturing new markets, and delivering stories that resonate with audiences across the region.
     

  • Amit Rathi hangs up his boots at Digital Turbine after nine years

    Amit Rathi hangs up his boots at Digital Turbine after nine years

    MUMBAI: Every book, no matter how extraordinary, must one day close to make way for a new tome.

    Amit Rathi, with over 20 years of expertise in digital media and advertising, is stepping down from mobile  advertising platform Digital Turbine as country manager -south Asia  after an illustrious tenure spanning eight years and 10 months. His departure is both bittersweet and inspiring-a poignant goodbye to a journey marked by relentless innovation, transformative teamwork, and collaborations that shaped the future of the industry.

    During his time at Digital Turbine, Rathi witnessed the transformative evolution of the organisation, from its beginnings as Opera Mediaworks to its transition into AdColony, and finally its integration into Digital Turbine. His leadership played a pivotal role in driving the company’s growth, particularly across the Asia-Pacific (APAC) region, where he built strong partnerships with leading agencies, brands, and publishers.

    He extended his gratitude to the APAC team for their camaraderie and dedication, “A special thank you to the Digital Turbine APAC team for your unwavering support—you made this journey truly special.”

    He also acknowledged the invaluable trust and collaboration of clients, agencies, and partners, “A heartfelt thank you to all the clients, agencies, partners, and brands I had the privilege of working with. This journey would have been incomplete without your trust and collaboration.”

    Rathi’s tenure at Digital Turbine saw the company emerge as a leader in delivering innovative mobile advertising solutions, leveraging technology to connect brands with audiences globally. He played a vital role in driving revenue growth, expanding market presence, and fostering a culture of excellence within the organisation.. 

    Prior to his time at Digital Turbine, spent a few of his formative years at Yatra Online, Sify, Rediff.com, Infomedia (formerly Tata Press Yellow Pages) and Integrated Databases (India Today goup) when they were all in their glory days. 

    As he embarks on the next phase of his career, Rathi expressed excitement for future challenges and opportunities. His extensive expertise in strategic planning, market development, and team leadership positions him as a formidable force in the evolving digital landscape.  

    The question being asked, however, is: what’s he going to do next?