ITV

Category: Media and Advertising

  • Sangeeta Chacko receives ‘Bharat Excellence Award’ and ‘Rashtriya Mahila Gold Award’

    Sangeeta Chacko receives ‘Bharat Excellence Award’ and ‘Rashtriya Mahila Gold Award’

    MUMBAI: Ms. Sangeeta Chacko, Head – Corporate Communications, Percept Limited, received the distinguished  ‘Bharat Excellence 2014 Award’ and the ‘Rashtriya Mahila 2014 Gold Award’ at the India International Centre in New Delhi on March 29, 2014.

     

    Ms. Sangeeta Chacko received the ‘Bharat Excellence Award’ for her exceptional contribution and excellence achieved in the domain of Brand Communications  and Public Relations spanning multiple industries across India & South Asia over the past 2 decades.

     

    The   ‘Rashtriya   Mahila   Gold   Award’   was   also   exclusively   presented   to   Sangeeta   Chacko acknowledging  her  unstinting  efforts  and  achievements  as  a  leading  female  protagonist  in  the Business Communications, Academic & Corporate Social Responsibility sectors in India.

     

    The awards which carried a Citation, Gold Medal and a Certificate of Excellence, was presented by Shri Chaudhury Randhir Singh, Former Governor of Sikkim, at a National Seminar entitled ‘Economic Growth & National Unity’.

     

    The  ‘Bharat  Excellence  Award’  and  ‘Rashtriya  Mahila  Award’  acknowledged  Sangeeta  Chacko’s vibrant  and  proactive  role  in  the  Communications   domain  and  paid  tribute  to  her  versatile  & pioneering styles of originality and creativity over the past 20 years. Her growing involvement and contribution towards the Educational sector, SME industries and CSR platforms served as further testimony to her growing impact and dedication to Social and National Welfare.

     

    The ‘Bharat Excellence  Awards’ is instituted  by the Friendship  Forum of India, a New Delhi based social  & cultural  organization  focused  on forging  greater  unity,  integrity  and  collaboration  among Indians across

     

    Ms. Sangeeta Chacko, Head – Corporate Communications, Percept Limited, received the distinguished  ‘Bharat Excellence 2014 Award’ and the ‘Rashtriya Mahila 2014 Gold Award’ at the India International Centre in New Delhi on March 29, 2014.

     

    Ms. Sangeeta Chacko received the ‘Bharat Excellence Award’ for her exceptional contribution and excellence achieved in the domain of Brand Communications  and Public Relations spanning multiple industries across India & South Asia over the past 2 decades.

     

    The   ‘Rashtriya   Mahila   Gold   Award’   was   also   exclusively   presented   to   Sangeeta   Chacko acknowledging  her  unstinting  efforts  and  achievements  as  a  leading  female  protagonist  in  the Business Communications, Academic & Corporate Social Responsibility sectors in India.

     

    The awards which carried a Citation, Gold Medal and a Certificate of Excellence, was presented by Shri Chaudhury Randhir Singh, Former Governor of Sikkim, at a National Seminar entitled ‘Economic Growth & National Unity’.

     

    The  ‘Bharat  Excellence  Award’  and  ‘Rashtriya  Mahila  Award’  acknowledged  Sangeeta  Chacko’s vibrant  and  proactive  role  in  the  Communications   domain  and  paid  tribute  to  her  versatile  & pioneering styles of originality and creativity over the past 20 years. Her growing involvement and contribution towards the Educational sector, SME industries and CSR platforms served as further testimony to her growing impact and dedication to Social and National Welfare.

     

    The ‘Bharat Excellence  Awards’ is instituted  by the Friendship  Forum of India, a New Delhi based social  & cultural  organization  focused  on forging  greater  unity,  integrity  and  collaboration  among Indians across the globe. The Award recognizes  the various achievements,  excellence  in business and  outstanding  contribution  made  by  individuals  and  institutions  towards  Society  and  National Welfare.  The  awards  are  a testimony  towards  the  proactive  attitude,  innovation,  contribution  and global perspective reflected by the recipient towards business and economy.

     

    About 40 individuals from around the country were presented the Bharat Excellence Award for their contribution   in  education,   social  work,  medicine,  arts,  science  and  entrepreneurship.   Previous eminent awardees include Governor Khurasheed Alam Khan, Sunil Dutt, Justice P.N. Bhagwati, Dev Anand,  Shammi  Kapoor,  Ustad  Amjad  Ali  Khan,  Sunil  Gavaskar,  Manik  Dastoor,  and  Shri  BKS Iyengar.

     

    the globe. The Award recognizes  the various achievements,  excellence  in business and  outstanding  contribution  made  by  individuals  and  institutions  towards  Society  and  National Welfare.  The  awards  are  a testimony  towards  the  proactive  attitude,  innovation,  contribution  and global perspective reflected by the recipient towards business and economy.

     

    About 40 individuals from around the country were presented the Bharat Excellence Award for their contribution   in  education,   social  work,  medicine,  arts,  science  and  entrepreneurship.   Previous eminent awardees include Governor Khurasheed Alam Khan, Sunil Dutt, Justice P.N. Bhagwati, Dev Anand,  Shammi  Kapoor,  Ustad  Amjad  Ali  Khan,  Sunil  Gavaskar,  Manik  Dastoor,  and  Shri  BKS Iyengar.

  • Campaigning with a purpose

    Campaigning with a purpose

    MUMBAI: The countdown to the ‘who will claim the kursi’ has started and finally after spending enough and more moolah on advertising and campaigning, the world’s largest democracy will vote for its 16th Lok Sabha.

    Indiantelevision.com brings to you a roundup of all the television commercials launched by Congress and Bharatiya Janata Party (BJP) to woo the voters – young or old, man or woman – and what was the message the parties wanted to convey through these.

    Campaigns by Congress

    India’s transformation

    Storyboard: The ad focuses on one man who is taken aback with no ATMs, no flyovers or no mobile phones. Only to be woken up to the reality which is quite different. He is relieved to see that the amenities, which have become an integral part of our lives today, are back. He laughs off the dream and is happy about how our lives have changed in the past 10 years, thanks to all the development.

    Purpose of the ad: The adverts show the progress the country has made in the last 10 years i.e. under the UPA regime. Be it telecom, infrastructure or other facilities, everything has become a part of our lives.

    Click here to watch the video

    The video highlights the inclusive growth, economic development and social equity achieved through the various welfare schemes of the Central Government. It underscores the impact of policy decisions at the ground level for participatory governance within the right framework.

    Bharat Nirman

    Click here to watch the video

    Storyboard: A police jeep enters a busy street where street vendors are galore. The police hawaldar screams on top of his voice from the jeep telling the vendors to shut their shops as it is not allowed. However, one vendor (selling golguppas) refuses to bow down to the halwaldar’s dhamkis of shifting his cart to some other place. He proudly tells the policeman that he has a government approved licence to work and that it is his right.

    Purpose of the ad: Through this campaign, Congress wants to highlight the scheme which helps street vendors. The Street Vendors (Protection of Livelihood and Regulation of Street Vending) Bill, 2014 which was passed by the Lok Sabha on 6 September 2013, provides for protection of livelihood rights and social security of street vendors.

    Kattar Soch Nahi, Yuva Josh

    Click here to watch the video

    Storyboard: The TVC revolves around a youngster (Hasiba Amin, a youth congress representative) who says that since India is a young country where 50 per cent of the population is under 30 years, only a party which can understand their beliefs, expectations, mindset, problems and dreams needs to come to power. And the party which does so is none other than Congress. So, under the leadership of young Rahul Gandhi, the youngsters can grow. The mantra is ‘not extremist thinking, but youthful energy’.

    Purpose: To bring forward Rahul Gandhi’s ideology of approaching the youngsters to come together and work for the betterment of the country. RaGa’s vision suggests that we are young minds and should not believe in fanaticism but youthfulness.

    Har Haath Shakti, Har Haath Tarakki

    Click here to watch the video

    Storyboard: Again in this TVC, a youngster (Shabbir Ahmad, a youth congress supporter) is shown talking about his credence in Rahul Gandhi’s vision that we need to bring a change in our country with RTI, Food Security Bill, Lokpal Bill and Employment guarantee. He supports the vision for future which is to have ‘more equal, more caring society.’

    Purpose:  The ad highlights the need for the society to stand together. It also says that it is under Congress’ guidance/ hand that the whole nation will develop. The ad also highlights how the party has given a common man the power through its various schemes and bills. And this will empower them.

    Congress Ke Mazboot Haath

    Click here to watch the video

    Storyboard: Congress leaders like Sachin Pilot, Nirupam Roy, Jyotiraditya Scindia and many more can be seen sitting and discussing matters which concerns the nation and what can be done to address them. In the background, a song plays which symbolizes these politicians as Congress’ strong hands and it is they who will ensure that India moves forward.

    Purpose: Moving towards a stronger India, Congress soldiers will always ensure people’s betterment and it will continue its efforts to provide a happy and prosperous life for all.

    Bharatiya Janta Party (BJP): campaigns at a glance

    Ab Ki Baar, Modi Sarkar

    Click here to watch the video

    Storyboard: The black and white advert highlights how even though the country has progressed and people have sent there girls for higher education and work in other cities, they are not at ease. The woman/mother in the ad, stresses on the fact that the country isn’t safe in current government’s hands as women aren’t safe.

    Purpose: After the Delhi gang rape case and many more that followed it, the campaign highlights the fact that the government has failed to provide safety to the women of the country and worse, hasn’t been able to punish the culprits.

    I will Choose BJP, My Vote for Modi

    Click here to watch the video

    Storyboard: A cobbler is shown reciting how a party headed by a dynasty has ruled the country for years and has filled its own pockets, while the poor has remained stagnant. He goes on to say that this time he for his self-respect, will choose BJP and vote for Modi.

    Purpose: To showcase how poor have remained poor in the country while the politicians and others have filled their pockets.

    Vote for BJP

    Click here to watch the video

    Storyboard: The animated ad shows an umpire and a cricketer being disturbed by people who want their wishes to be fulfilled. People are shown screaming ‘humari maange poori karo’ while demanding petty things.

    Purpose: These ads were launched during the T20 World Cup, and hence revolves around cricket (umpire and cricketers). The ads take a dig at Congress and Aam Aadmi Party (AAP).

    BJP Anthem

    Click here to watch the video

    Storyboard: The anthem shows BJP prime ministerial candidate Narendra Modi swearing by the motherland that he will not let her get destroyed and everyone will get his/her due. People from different socio-economic backgrounds are shown highlighting their concerns – no jobs, no safety, no economic growth etc.

    Purpose: To bring to focus the scams and other issues concerning the common man to foreground. Through the anthem, the BJP is trying to give out a strong message to the voters, that if Modi comes to power, he will take the country to an upward growth.  

  • Red Chillies appoints Gaurav Verma as chief revenue officer

    Red Chillies appoints Gaurav Verma as chief revenue officer

    MUMBAI: Red Chillies Entertainment has appointed Gaurav Verma as its new chief revenue officer. 

     

    Verma, comes with an immense experience in exhibition and distribution. In the past seven years he has spearheaded the distribution of over 100 films in six major languages. Verma has been involved with some of the biggest and path breaking films like Raajneeti, Paan Singh Tomar, Delhi Belly, Barfi, Ship Of Theseus and Chennai Express.

     

    In his previous role as Disney executive director theatrical distribution, Verma was handling worldwide theatrical distribution. Before Disney, Gaurav was head of distribution at PVR Pictures. 

     

    Making the announcement, RCE CEO Venky Mysore said, “As we work towards becoming a full-fledged studio, senior executive, with proven track records, such as Gaurav will play key roles. Our main endeavour is to develop high quality content and to disseminate it in ways that consumers are demanding it.”

     

  • Mozilla CEO Brendan Eich steps down over political backlash

    Mozilla CEO Brendan Eich steps down over political backlash

    MUMBAI: One of Silicon Valley’s leading firms’ chief executive stepped down just days after his appointment, amid huge uproar on the internet that was sparked by employees who complained about his opposition to gay marriage.

     

    Brendan Eich resigned from Mozilla, the organisation behind the Firefox web browser, after intense criticism over a six-year-old, $1,000 donation he made in support of a 2008 California ballot initiative to ban gay marriage.

     

    Eich, who invented JavaScript and helped start Mozilla in 1998, was appointed as CEO in late March. After he was named, some Mozilla employees took to Twitter to call for his resignation. He then apologised for causing “pain” and made a commitment to promote equality for gay and lesbian individuals at Mozilla.

     

    In a blog post Thursday, Mozilla’s executive chairwoman, Mitchell Baker, apologised for Eich’s appointment, writing, “We have employees with a wide diversity of views. Our culture of openness extends to encouraging staff and community to share their beliefs and opinions in public… But this time we failed to listen, to engage, and to be guided by our community.”

     

    In a statement provided by Mozilla, Eich said: “I have decided to resign as CEO effective today, and leave Mozilla. Our mission is bigger than any one of us, and under the present circumstances, I cannot be an effective leader. I will be taking time before I decide what to do next.”

     

    In her blog post, Mozilla’s chairwoman Baker wrote: “While painful, the events of the last week show exactly why we need the Web. So all of us can engage freely in the tough conversations we need to make the world better.”

     

    Mozilla grew out of Netscape, the company behind the first popular Web browser Mosaic. Comprised of the nonprofit Mozilla Foundation and its taxpaying subsidiary, Mozilla Corp, the organisation develops open-source, free software with its own employees and a global community of third-party developers. It is best known for its Firefox Web browser, but maintains several other products including Bugzilla, which tracks online software bugs, and Firefox OS, a mobile operating system.

  • ‘Social Tracker’ to track LS elections

    ‘Social Tracker’ to track LS elections

    MUMBAI: With elections just a couple of days away, the debate over the role social media will play in these Lok Sabha elections has just got intensified.

     

    A plethora of politicians, political parties and their supporters have taken over the social media to reach out to the urban youngsters. The common man too has taken on to the digital world to express their views on various issues related to the general elections. The reason is simple: social media is free and democratic. One has the freedom to voice their opinion as well as get others involved in the information.

     

    This year’s FICCI Frames too explored the medium when it left the forum open for discussion on ‘Internet and Democracy: Interloper or Catalyst.’ The panelists during this forum discussed how Obama’s election campaign exploited the power of the social media to spread the word, garner support and get people engaged and how Indian politicians can also take a cue from it.

     

    To monetise on the trend, ‘To The New’, a social and mobile first digital service provider has launched a real-time tracker that evaluates digital conversations. The free-to-all ‘Social Tracker’ currently available on IBN Live gives people an insight on what conversations are happening on the general elections.

     

    “Thanks to mobile penetration and the free nature of social media, a lot of youngsters are on the medium apart from others who are following the elections closely. This tool will help not only the news portals, but also common man to know what is everyone talking about,” says Thoughtbuzz COO Ashok Patro.

     

    He adds, “Political parties and politicians too have realized the importance social media has and that is the reason why they are so active in the virtual world this time around.”

     

    The digital agency uses its expertise to track what is happening across social media platforms – blogs, forums, twitter, facebook etc. And this is what separates them from the likes of Google trends or twitter trends, boasts Patro.

     

    Currently, ‘Social Tracker’ works on a dashboard, Omnio and has three panelists analysing these trends 24*7.  “While currently we are available on IBN Live, we have also been approached by other news portals and the discussion for the same is on,” says Patro when asked where all will it be available in the future. However, he clarifies that each portal will get something different because like various polls and surveys conducted by channels and research firms, they all want something different to offer to their viewers.

     

    Parties, personalities/politicians, in general conversations and trends on LS elections is what the tracker focuses on.   “The conversations keep changing, but we always focus on top five parties. Out of this, Congress, BJP and AAP (in no particular order) form the top three while the other two vary on issues discussed on a particular day,” informs Patro.

     

    Apart from daily analysis, there is a weekly analysis done as well for the weekends.

  • Chingles pulls up a prank, this time the ‘Tutti Frutti’ way

    Chingles pulls up a prank, this time the ‘Tutti Frutti’ way

    NEW DELHI: Dharampal Satyapal Group today announced the launch of a campaign for the new ‘Tutti-frutti’ flavour from Chingles.

     

    The 30 second long TVC conceptualised by Dentsu Marcom is in line with the existing campaign of the brand and introduces the new flavour in a typical Chingles way – pulling a prank and asking “Aaj Lee Kya?”

     

    Dentsu Marcom NCD Titus Upputuru and the director of the film said, “The idea was to announce a new flavour. However, since the new variant is a continuation of the legacy of the existing Chingles mini gums, we decided to do it the Chingles way– pull a prank. It was fun shooting the film.”

     

    DS Group marked its foray into the Rs 1600 crore gum category in 2011 with mini gums called ‘Chingles’. The new flavour ‘Tutti Frutti’ is also available in Rs 1 sachet, Rs 5 zipper and Rs 10 Fliptop packs, just like the other existing Nimbu, Saunf and Mint flavours of Pass-Pass Chingles.

     

    Dharampal Satyapal marketing senior GM Rajeev Jain said, “At DS Group, we are committed to creating new and refreshing products and variants to provide innovative tastes to our customers. Our new flavour Chingles ‘Tutti Frutti’ has been developed keeping the same in mind.”

     

    He further added, “‘Chingles’, has always been positioned as a lively brand that aims to bring friends and family together by playing fun filled pranks on each other to enliven their lives. The new TVC for ‘Chingles Tutti Frutti’ is packed with the same joy that will bring smile on the viewer’s face.”

     

    Positioned as an antidote to seriousness, the new campaign is set to foot-tapping music and pays a tribute to the golden age of retro in the 70’s which had heroines dressed up in dazzling costumes and living in lavish houses.

  • ThoughtBuzz introduces a new analytics platform, Omnio G

    ThoughtBuzz introduces a new analytics platform, Omnio G

    MUMBAI: The analytics arm of To The New, ThoughtBuzz, has launched a new analytics platform – Omnio G.

     

    The platform is an advanced, feature rich social media analytics medium that will help organisations listen, discover, measure and engage with today’s social and mobile first consumers. Unlike previous analytics platform by ThoughtBuzz, Omnio G will also support facebook and instagram along with all the existing social media platforms including LinkedIn, YouTube, blogs and forums, review sites like Amazon and CNET, QnA sites like yahoo Q&A and twitter.

     

    Companies today use social media as a way to connect with their customers, partners and employees. Consequently social media monitoring or listening is now more important than ever. Gartner predicts that by 2018, 75 per cent of transactions would start on social media and end on the mobile. With the growing use of social media by customers of all age groups, extensive tools are required to collect, analyse and respond to customers.

     

    The addition of facebook and instagram will enable existing clients to connect their facebook and instagram accounts and get an in-depth view of analytics for the pages they manage. Marketers would also be able to compare fan/follower activity on facebook and instagram with data outside their own assets. This will enable them to measure effectiveness of their campaigns across wide range of social platforms. Users would also be able to add multiple pages and view analytics for each of their pages on facebook and instagram accounts. The tool also has a premium layer, geared towards agencies that allow one to track multiple accounts enabling them to compare fan growth rates, engagement rates and demographics across all their pages.

     

    ThoughtBuzz founder and CEO Anshul Jain commented, “Instagram allows brands to engage with users visually,” He further stated, “Addition of instagram and facebook along with the existing support for social platforms like Twitter will empower marketers with data to analyze which content connects best with their consumers and benchmark how are they performing against competitors”.

     

    Omnio G builds on the previous ThoughtBuzz platform, introduced in 2013. It was built from the ground up on cutting-edge technologies such as Mongo DB and the Grails framework. The platform runs on Amazon Web Services platform to ensure maximum uptime and scalability. Existing customers will be moved to Omnio G gradually and new customers can start using Omnio G from today.

  • Launching Pickapic.in, a platform for truly desi vectors and pictures

    Launching Pickapic.in, a platform for truly desi vectors and pictures

    MUMBAI: Increased graphic and visual content in this age of digital and social media communications leaves you engaged, entertained and sometimes even frustrated. This is true for most graphic and visual designers who cater primarily to the Indian audiences – their designs aimed at an average Indian. While there are several websites that stock images and illustrations, there are hardly any out there which stock India specific vectors.

     

    International images – with international models and depictions reduces the efficacy of a piece of communication, thereby making a fraction of the desired impact on the audience it was intended for.

     

    www. pickapic.in, launched in January 2014, addresses this inherent need. Spread over 30 categories, the platform has over a million vectors and growing, to address the ever increasing need of an Indian designer. Along with creative visuals there are some very niche categories which resonate with being Indian like Truck Art, Warli Paintings, Holi, Diwali, the Indian flag among others.

     

    Designs are available in editable formats and can be easily edited using Adobe Illustrator.

     

    Speaking about the concept of pickapic.in, the founder Sameer Shinde says, “ Working as Director and Creative Head with Nucleus Integrated Communications, I regularly encountered a lack of quality images, vectors and illustrations with Indian Designs, Indian Reference and relevant to the Indian Audience. That is where the idea of providing a platform with relevant Indian Illustrations and design cropped up”

     

    “We are looking at being the ‘go-to’ platform for all visual content for the Indian context.”

     

    Pickapic has started out by creating their own stock of vectors. This began with deploying a team in-house to create the initial stock of about 50,000 vectors. Speaking on the way forward, Sameer says, “We are looking at inviting contributions from graphic artists, designers and illustrators and host them as Rights Managed Vectors and Illustrations, as we move further”

     

    Usage of images have shown a steady growth of 5-7% worldwide, vector usage has grown by more than 60% but at the same time there is no dedicated platform that addresses the need of styled vectors and illustrations that are suited for Indian designs.

     

    “The market in India for India specific vectors and images is quite unorganised and amounts to more than 1200 cr. We are looking at creating an organised space in this niche and garner about 5-7% Market share in the next 3 years.”

     

    The pricing model of Pickapic.in is flexible. A customer doesn’t need to buy a package when he is interested in buying one single image. www.pickapic.in was officially launched on 1st Jan, 2014. In the first month of operations we have about 350 registrations. The company has plans to diversify into further visual content like Still Images, Animated Characters as well as Video Stocks in some point in time, but they intend to remain an India Specific Platform.

     

  • Ajay Trigunayat bids adieu to Times Television Network

    Ajay Trigunayat bids adieu to Times Television Network

    MUMBAI: Not too long ago we at indiantelevision.com were the first to report that the former Disney UTV Media Networks MD MK Anand will be taking over as the new MD and CEO of Times Television Network (TTN), stepping into Sunil Lulla’s shoes.

     

    Well, now news is that TTN English entertainment channels CEO Ajay Trigunayat has called it a day. Sources close to the network have revealed that Trigunayat will be shortly moving on from the Times Group and is currently ensuring that the transition is smooth for his team.

     

    The source reveals that there will be centralisation of functions now. While earlier all the functions like – HR, finance, distribution, legal, among other things, reported to Times Now, ET Now and Zoom CEO Avinash Kaul, they will now be directly reporting to M K Anand.

     

    Plans are also afoot for getting in a network sales head, currently for the English cluster (Movies Now and Romedy Now). The network has undergone some major reshuffling. While it has appointed Mandeep Singh as network sales head; Movies Now head of sales for north Arunabh Madhur, will now take charge of national sales for the channel. Not only this, Movies Now head of sales for west Siddharth Chopra has been elevated to Romedy Now national sales head.

     

    “Both these individuals have been around since the inception of Movies Now, which was back in 2010, and have been given the responsibility keeping in mind their commitment and hard work for the network,” says the source.

     

    “The idea is to completely centralise the work flow of the network and to get a chief sales/revenue officer and hold fort and report directly to M K Anand,” reveals the source.

     

    On the marketing front Shantanu Gangane will head it for both Movies Now and Romedy Now; and the programming and content team will directly report to M K Anand.

     

    Prior to joining TTN, Trigunayat was in the Middle East in an entrepreneurial capacity, and has also been the business head of the Zee English Channels bouquet, and put in stints at Lintas, Contract and Rediffusion and at Pepsi in a sales role.

     

    But, that’s not all! In another blow to the network, the source also reveals that Romedy Now associate business head Harsh Sheth is on his way out from the network, but will be handling operations for at least another couple of months.

     

    Sheth has been with the TTN for just over three years; first handling the channel and business strategy for Movies Now for a period of nearly two years and then being acknowledged and elevated as the associate business head for the seven month old English entertainment channel, Romedy Now.

     

    Prior to joining the network, Sheth has had a stint with Star India, starting out by working and handling varied Star properties across genres i.e. Star Gold, Star Movies, Star World, Star Pravah and Channel [V]. His mandate was to use consumer insights for scheduling, on-air presentation, distribution, marketing and content. He also looked after content acquisition and development of fiction as well as non-fiction shows for Channel [V] later on. He started out as an assistant manager – key accounts with TAM Media Research and handled clients like Sony, Sahara, Disney, UTV, MTV.

     

    Both Trigunayat and Sheth were unavailable for comment, even after repeated attempts. Both these individuals have been instrumental in running the English cluster for TTN and will certainly be a loss to the organisation.