ITV

Category: Media and Advertising

  • World Wide Open wins the digital mandate for BIG Cinemas

    World Wide Open wins the digital mandate for BIG Cinemas

    MUMBAI: World Wide Open, digital brand partner and strategy consultants have recently bagged the digital duties for BIG Cinemas. The objective of this campaign, developed by WWO, is to increase user engagement for BIG Cinemas, utilizing all mediums of digital marketing and reaching out to the target audience in bulk, as their customers are all online. Along with helping them with designing their website, WWO will also manage and strategies the media planning and buying, social media management, developing mobile applications and the marketing campaigns for their digital audiences.

     

    Commenting on the new account win, Manish Agarwal, CEO, Reliance Entertainment Digital said, “We at WWO (World Wide Open) are extremely excited to work with BIG Cinemas, which is one of the largest chains of cinemas in India. We look forward to help them augment their brand through a delightful consumer experience across all internet connected touch points in a scalable and sustained manner.”

     

    Kushal Sanghvi, Head, World Wide Open commented, “With BIG Cinemas on board, we aim to bridge the gap between the digital and creative aspect of the brand. With some path breaking campaigns designed for them already, the team at WWO is all charged up to serve BIG Cinemas in the best way possible.”

     

    Commenting on the associating with WWO, Shirish Srivastava Sr. VP – Sales & Marketing, BIG Cinemas said, “At BIG Cinemas, we are taking a lot of path breaking initiatives to deliver business value. A robust and dynamic digital presence is critical in this regard, and so we are very happy to have WWO on board.”

     

    World Wide Open is Reliance Group’s new vertical under Reliance Entertainment Digital. Positioned as digital brand partners and digital strategy consultants, WWO aims to fulfill the gap of Digital Brand partner who can help in brand building primarily via digital, by having under one roof, combination of skill sets namely deep consumer insights, strategic brand thinking, conceptualization ability of digital products & services, knowledge of technology to drive innovations and content creativity to engage consumers with contextual and innovative content.

     

    BIG Cinemas, is India’s largest cinema chain with about 516 screens spread across India, US and Malaysia. After pioneering the IMAX experience in India, it recently launched 3D and 6D technology and is the only cinema chain to screen films in all three formats. It is also launching the first megaplexes in the country.

  • ENIL elevates Prashant Pandey as MD & CEO

    ENIL elevates Prashant Pandey as MD & CEO

    MUMBAI: Entertainment Network India Limited (ENIL) has elevated Prashant Pandey to managing director and CEO with immediate effect. Erstwhile the executive director and CEO, Pandey is one of the most illustrious names in bringing in the radio revolution in India and strengthening Radio Mirchi’s presence both nationally and internationally.

     

    In the new role, Pandey will continue to spearhead the team in maintaining Radio Mirchi’s leadership position in the country.

     

    An engineering graduate in Electronics & Communications and IIM Bangalore graduate, Pandey has been associated with the company since August 2000. Over the past 14 years Pandey has been able to take Radio Mirchi to an enviable position with revenues of Rs 385 crore and a PAT of Rs 84 crore in the 2013-14. Pandey has a total of 24 years of experience in industries ranging from advertising, banking, FMCG & Media. Prior to Radio Mirchi, he has worked with Citibank, Pepsi, HUL, Mudra, Modi Revlon. His areas of strength include marketing and sales, analytics and strategy and people management. He also served as a member of the Ministry of I&B committee on fighting piracy. He is a speaker at various industry forums.

     

    Pandey said, “It feels good to be recognised by the board.  I’m lucky to have the best team in the media industry working alongside as colleagues. I’ve always believed that the best of radio is still to come and the next five years will be a fabulous ride for anyone seeking professional success.”

  • PM’s oath taking ceremony sees a mass mobile connection

    PM’s oath taking ceremony sees a mass mobile connection

    MUMBAI: On the eve of 26 May, while the nation was glued to TV sets as India’s 15th prime minister, Narendra Modi took the oath, people from every corner of the world witnessed this glorious event over television sets, radio and internet.

     

    However that wasn’t the only historic thing of that evening, the event had grandeur response on mobile as well. Over a million callers dialed in to listen live streaming of oath taking ceremony right on their mobile phone.

     

    As the ceremony was held late in the evening of working day, that was a time when millions of Indians were busy working at office, caught up in their daily commute, stranded in traffic jams, etc. which meant missing the live telecast of the ceremony. If given an opportunity to enjoy the live telecast right from wherever they are, none would give a miss to the event.

     

    Bringing this thought to reality, VivaConnect, an innovative mobile marketing company partnered with BJP to broadcast the ceremony live over a phone call. They published a phone number 022 4501 4501 as a means to connect. The service connected over a million callers with the event. The response was massive considering that event lasted only for an hour.

     

    This was the first time ever that a prime ministerial oath taking ceremony was made available live over a phone call. Considering the enormous population of the country that has 529 million mobile users in urban parts and over 364 million mobile users in rural regions, the service established an easy connect for everyone right from the urbanites of metropolis to the people living in media dark regions.

  • After WPP, Omnicom signs strategic deal with Twitter

    After WPP, Omnicom signs strategic deal with Twitter

    MUMBAI: Last year somewhere at this time Twitter, the popular microblogging site went ahead to strike a partnership deal with the holding company WPP. The association was initiated between two to build more efficient campaigns. In this partnership, Twitter data was integrated into WPP’s media and analytics products.

     

    Taking a step ahead, Twitter has now partnered with Omnicom Group. According to a report in Reuters, Omnicom Group’s media services division has signed a deal worth $230 million with Twitter that will integrate Omnicom’s automated ad buying unit Accuen with Twitter’s mobile ad exchange MoPub.

     

    Various other international reports also state that the two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a ‘first look’ at new ad units and opportunities being developed by the microblogging site.

     

    It will be interesting to see how the social networking site with the help of holding companies will sell out interesting ad inventories in the coming days.

  • ASCI refreshes its management team

    ASCI refreshes its management team

    MUMBAI: The Advertising Standards Council of India (ASCI), the self-regulatory organisation of advertising content and protecting the interest of consumers in India has announced the retirement of ASCI secretary general Alan Collaco, effective 30 May. Shweta Purandare has been named as the successor. She will start her new role from 1 June. The council has also announced the appointment of Ashutosh Geedh as its chief administrative officer.

     

    Purandare has over 22 years of industry experience and was earlier associated with some of the eminent companies such as Cipla, Merind, P&G and L’Oreal. She has been actively associated with ASCI as the chief operations officer since the past one year. In her new role, she will continue to handle consumer complaints process. In addition, Purandare will be leading marketing, public relations and social media initiatives for ASCI.

     

    Ashutosh Geedh who will be joining as chief administrative officer will take charge from 5 May. He has done his MBA from the Asian Institute of Management, Manila. His experience spans over 19 years in companies such as Patni Computers, LIC, Securex Capital Advisors and Towering Heights Telecommunications. In his new role, Geedh will broadly be responsible for administration, finance and accounts, HR, legal, I.T. and internal and external Communication. He will report to the secretary general.

     

    ASCI chairman Partha Rakshit said, “Alan will be greatly missed by ASCI members for his tremendous commitment to excellence. While we are indebted to him for his exemplary service to ASCI’s mission, we are also confident that his successor, Shweta, will demonstrate strong leadership skills and analytical insights, further supporting the association’s vision and mission.”

     

    “Also, the appointment of Ashutosh will further strengthen the association’s operations, thereby ensuring seamless functioning across various departments and external bodies,” added Rakshit.

     

    “I am grateful to the ASCI team for offering me the desired platform to get associated with India’s largest self-regulatory voluntary organisation of the advertising sector. I am deeply honoured to have had the opportunity to be in the core team of ASCI, supporting the association’s vision of protecting the interests of the consumers,” concluded Collaco. 

  • Tempo collaborates with Mumbai’s ‘Dabbawalas’

    Tempo collaborates with Mumbai’s ‘Dabbawalas’

    MUMBAI: Sweden-based SCA’s hygiene brand, Tempo has initiated an on ground activity in Mumbai. This campaign is basically rolled out to spread awareness on cleaning hands and using a sanitizer.

     

    The brand has collaborated with Mumbai’s Dabbawalas at the hands of celebrity Karishma Kapoor to spread the message of hand hygiene to 1,00,000 smart foodies to follow a healthy way of eating by using a sanitizer before eating and a tissue after eating food.

     

    Commenting on the campaign imitation, SCA MD Cecilia Edebo said, “Promoting good hygiene in sync with the local Indian eating habits, SCA aimed at bringing a smart way to enjoy food anytime and anywhere to the Kerala market. psLIVE has been an integral part in helping us achieve the same. We look forward to engaging them in our endeavor to spread our products and message on pan-India basis.”

     

     “We are excited with the success of this campaign. With an insightful team and extensive research we are eager to continue ideating and executing campaigns that will help the brand enhance their presence in the Indian market,” added psLIVE vice president Sidharth Ghosh.

     

    As part of the campaign, Mumbai’s famous Dabbawalas, gathered together at various locations and placed a pack of Tempo Pocket hanky tissues and a 15ml bottle of hand sanitizers in Smart Foodie bag to 20,000 dabbas on the first day of promoting the real joy of eating with hands instead of fork and spoon. It can be observed that the brand also collaborated with fast food chain McDonalds extensively when it was just launched in the market. 

  • Vineet Taneja is now the CEO of Micromax

    Vineet Taneja is now the CEO of Micromax

    MUMBAI: Micromax, one of the leading smartphone player and consumer electronics brand, has roped in Vineet Taneja as its new chief executive officer. He was earlier the country head for IT & mobile businesses of Samsung India.

     
    This move is a testimony to the vision and commitment of Micromax co-founders to bring in the best talent from the industry at the helm to build a strong organisation and steer Micromax through the next phase of growth by capitalising the immense opportunities in this environment of data devices explosion. Taneja will focus on consolidating Micromax’s strong presence in the market, driving global partnerships and strategic alliances while strengthening the organisational capabilities within Micromax.

    Micromax co-founder Rahul Sharma said, “Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organisational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors.”

     
    “I firmly believe that he will be a strong partner in our vision to be India’s first technology brand to leave an imprint at the global level. We look forward to working closely with Vineet and support him in this new journey,” added Sharma. 

     
    With an end-to-end P&L responsibility, Sharma is excited and ready to take upon his new work profile. Apart from leading company’s growth and profitability he will spearhead the transformational agenda of Micromax given the burgeoning opportunity in the devices space globally.

     
    On his appointment Taneja said, “Micromax has been one of the great success stories in India’s mobile eco-system, and has pioneered the democratisation of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with.”

     

      
    With over 25 years of experience, Taneja has worked with leading consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. From performing sales and marketing roles at HLL & Nokia to general management responsibilities at Bharti Airtel and Samsung, Taneja has evolved as a respected leader of the telecom industry.

     

    Over the last decade Taneja has had the distinction of working for the service provider as well as the device companies giving him a comprehensive understanding of the telecom ecosystem including the OTT play. Taneja holds a degree in engineering from IIT-Roorkee and is also an alumnus of IIM-Kolkata.

  • Global Advertisers wins ‘Customer Engagement Award’

    Global Advertisers wins ‘Customer Engagement Award’

    MUMBAI: Global Advertisers, pioneer in the outdoor industry has been bestowed with Customer Engagement Award for “Excellence in Out-of-Home Effectiveness’ during the sparkling function of 2nd Asian Customer Engagement Forum & Awards at ITC Grand Central Hotel, Mumbai.

     

    The award aims to honor the best practices of all the sectors including countries such as India, Sri lanka and GCC countries.  “It’s a moment of great pride for us. We are thankful to the jury members who recognized our efforts in bringing innovative solution for the Indian Outdoor Advertising industry,” said , Sanjeev Gupta, MD, Global Advertisers on winning the award.

     

    The Customer Engagement Team shortlisted the Global Advertisers on executing industry’s first – corridor branding campaigns and creating the Asia’s biggest hoarding i.e. 140 x 120 at Bandra. Adding to this, Global’s much flexible approach, Client servicing records, 24 x 7 monitoring, adaptability for last minute changes, easy payment agreement, excellent mix-media plans and after sales services, convinced the jury members of the award. With its two decades of experience, Global understands how to serve the clients in best way by giving excellent services to clients and ensuring great returns for their brand within their budget.