ITV

Category: Media and Advertising

  • Tangerine Digital launches Analytics Driven Content Solution for FMCG Industry

    Tangerine Digital launches Analytics Driven Content Solution for FMCG Industry

    NEW DELHI : Tangerine Digital, India’s leading digital content solutions provider, a part of TO THE NEW ecosystem, has announced the launch of its Analytics Driven Content Services to aid FMCG companies enhance their customer engagement across digital platforms. The offering is backed by analytics that will drive FMCG brand’s content strategy. Tangerine Digital has expanded its existing range of services across the content marketing spectrum from content creation, content management, content aggregation and crowd sourcing services to analytics for content strategy.

     

    A study from Twitter reveals that consumers nowadays want customized content to be shared on social media and seek more than just product information online. Also, a similar study from Hubspot has stated that consumers are more confident when they watch a product video prior to making a purchase online and are less likely to return that product.

     

    With this launch, Tangerine Digital will now enable brands in the FMCG industry in India with product descriptions, photo shoots, user generated content, expert reviews and ratings, celebrity feeds, FMCG blogs and articles, blogger outreach program.

     

    Mr. Kesavan Kanchi Kandadai, CEO, Tangerine Digital  stated, “It has become extremely important to cater the digitally aware consumer as online sales are playing a significant role. Our product launch for the FMCG sector is a step to boost the ever evolving digital ecosystem that will help the end consumer to make informed choices. Now, brands can also decode the online choices by customized analytics solution and can cater respected choices of the consumer. We are sure that this space will see a significant penetration with our product offering.”

     

    Tangerine Digital has an array of renowned clients across sectors and is now aggressively focusing on growing the business in the FMCG segment. According to a new report by Waggener Edstrom Communications released in January 2014, an astonishing 97% of the Indians surveyed follow their favorite brands on social media.

     

    To further enhance this content offering, Tangerine Digital has:

     

    • Signed up with more than 300 publications, whose digital content is readily available to be syndicated
    • A network of more than 1000 FMCG bloggers that can help enhance brand presence
    • More than 25 in-house FMCG content creators to create content in multi-formats for web mobile and social media
    • Served to more than 5 top brands in the FMCG industry
    • Crowdsourcing capabilities through creation of unique Whatsapp and WeChat experiences

     

  • ZenithOptimedia gets a new CEO and managing partner

    ZenithOptimedia gets a new CEO and managing partner

    MUMBAI: ZenithOptimedia has seen two major exits with Satyajit Sen and Navin Khemka moving on from the agency after eight years.

     

    Sen held the position of chief executive officer of agency while Khemka was the company’s managing partner.

     

    On their exit, ZenithOptimedia Group CEO Anupriya Acharya said, “After putting in eight years with ZenithOptimedia, Satya has decided to embrace a new challenge. We thank him for all his contributions to ZO and wish him all the very best. ZOG thanks Navin also for his contributions and wishes him well in his next assignment.”

     

    The agency has got on board Madison Pinnacle COO Dnyanada Chaudhari as the managing partner for ZenithOptimedia India and former JWT digital ECD Prasanna Kulkarni as the chief creative officer.

     

    Chaudhari will be based out of the agency’s Gurgaon office and on her appointment said, “I’m excited to be back and strongly believe in ZenithOptimedia’s Live ROI principle and am very keen on partnering marketing teams to not just look at efficiencies but to also strategically leverage alliances to drive thought leadership and brand ROI.”

     

    On her appointment, Acharya said, “Chaudhari brings with her the exact expertise needed for this role. Her diverse background across strategy, buying and media management as well as experience with large scale businesses, is especially suited to create and refresh our trading architecture and execution across all media including TV, print, radio, digital, OOH, experiential and other specialist services.”

     

     Based out of Mumbai, Kulkarni will be in-charge of creative and content marketing solutions across ZenithOptimedia, Performics, Resultrix and Newcast.

     

    Commenting on his new role, Kulkarni said, “Great opportunity to work across the focus groups like performance based marketing, content led communication solutions, and integrated campaigns with ZenithOptimedia and its divisions, extremely glad to be part of such multidisciplinary team at ZOG. I look forward to taking the organisation’s creative capabilities to the next level by elevating the bar for innovative content. I am confident we are on our way to making ZenithOptimedia, Performics, Resultrix and Newcast a stimulating place for creatives and patrons alike.

     

    On the appointment, Acharya said, “Increasingly we are finding our client requiring creative content solutions across not only online but even on integrated campaigns. Kulkarni’s role is towards driving competitive edge in our product through superior integration of creative and content solutions. In fact as we move ahead, we will be looking at getting more and more diversified talent on board.”

  • V-Guard’s appoints RAPP India as its digital agency

    V-Guard’s appoints RAPP India as its digital agency

    Mumbai: Consumer electrical and electronics company, V-Guard, has appointed RAPP India as its digital agency.

     

    RAPP India’s mandate will be to plan strategic initiatives for V-Guard on digital while managing its end-to-end digital and social media presence. The account will be handled by RAPP India’s Gurgaon office.

     

    On winning the account, RAPP India president Venkat Mallik said, “What excites us about V-Guard is the team’s vision and leadership in the Consumer Electronics Category. We’re absolutely thrilled to partner with them in their journey towards becoming a company with a highly diversified portfolio & national presence. Digital will play a huge role in this journey. The mandate for us is to make this category exciting for consumers. Digital can help us do this while we continue to build on V-Guard’s leadership position.”

     

    V-Guard’s corporate communications head Nandagopal Nair said,” V-Guard is in the process of building its digital ecosystem for the brand; it was important to align with an Agency who understands the complexities and challenges of the brand as well as the environment we operate in. RAPP brings a sharp, insightful digital thinking which would help build the V-Guard brand in the Digital space and partner us in this journey. RAPP was able to demonstrate their capability with a well thought through, cohesive strategy on what the brand needs to do in a laddered manner in the digital environment.”

  • Srinivas quits Infosys to join PCCW in Hong Kong

    Srinivas quits Infosys to join PCCW in Hong Kong

    NEW DELHI: B G Srinivas, until now Infosys president, is set to join Hong Kong-based diversified group PCCW as Group managing director in July.

     

    Infosys has announced the resignation of Srinivas who has been in India’s second largest IT services firm for 15 years and was considered a top contender for the CEO post at the over USD 8 billion IT giant at the end of present CEO Shibulal’s retirement in June next year.

     

    In a statement, PCCW today said: “PCCW is pleased to announce today the appointment of Srinivas Bangalore Gangaiah as its group managing director with effect from 14 July.”

     

    Srinivas will succeed George Chan, who will retire from his position as the Group MD, following completion of his contract with the company on 7 July 2014.

     

    “I am confident that his (Srinivas) immense IT knowledge, experience in service-oriented organisations, leadership skills and international perspective will provide PCCW Group with additional momentum,” PCCW chairman Richard Li said.

     

    He added that Srinivas will help develop PCCW’s media and IT businesses locally and internationally. With revenues of over USD 3.5 billion in 2013, PCCW is a Hong Kong-based company with interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

     

    Srinivas’ resignation is the tenth top-level exit from Infosys since the return of co-founder NR Narayana Murthy at the helm of affairs in June last year.

     

    At Infosys, Srinivas led key portfolios like financial services, manufacturing and public services. He was also the firm’s highest-paid executive (annual compensation of Rs 7.52 crore in 2013-14 fiscal).

     

    Srinivas, who joined Infosys in 1999, was elevated to the post of president earlier this year in January. Prior to joining Infosys, Srinivas spent 14 years at power and automation technologies firm ABB, where he held several leadership positions.

     

    He holds a degree in mechanical engineering from Bangalore University and has participated in executive programmes at Wharton Business School and Indian Institute of Management, Ahmedabad. 

  • Vizeum India flies off with Jet Airways

    Vizeum India flies off with Jet Airways

    MUMBAI: As Jet Airways prepares itself for a growth strategy, Vizeum has been contracted as the Media AoR to play a vital role in the airline’s consumer connect initiatives.

     

    Vizeum managing director Indian subcontinent S Yesudas said “We are an agency that clients must experience to believe. The passion, the sincerity and the tangible results we bring on board is incomparable.  We are very proud of this association and we are thankful to the Jet Airways management for considering us worthy. This business will be handled under the leadership of senior VP Samarjit Rajkumar out of our Mumbai Office”

     

    Jet Airways senior VP commercial Gaurang Shetty said   “We evaluated media agencies on a live brief and Vizeum showed their ability to add value to our media investments and demonstrated tangible benefits in their proposition. Vizeum’s solution was backed with data, insights and relevance to the ethos of the brand which gave us all the confidence in their abilities.  A good media agency and client relationship is about real partnership and we are confident that Vizeum will build that with Jet Airways.”

  • Ogilvy Mumbai scores a double whammy at the AME

    Ogilvy Mumbai scores a double whammy at the AME

    MUMBAI: Continuing its dominance at the ‘Effectiveness Awards’ shows, Ogilvy Mumbai enjoyed a stellar night at the AME’s (Asian Marketing Effectiveness Awards) held in Singapore on the 29 May.

     

    Ogilvy South Asia executive chairman & creative director Piyush Pandey said, “I am truly delighted at this wonderful performance.  It is all due to opportunities given by clients and the fantastic delivery of our battery of young men and women.  We value effectiveness which is achieved through high levels of creativity. Cheers to Ogilvy Mumbai and Geometry Global (the activation arm of Ogilvy).”

     

    On the back of big wins for Lifebuoy Roti & Google Reunion along with other wins on Vodafone, Mondelez, Fevicol and Akanksha, Ogilvy won a total of 17 metals thereby winning the twin titles of Asia Pacific’s Most Effective Agency Office of the Year & Media Strategy Agency of the Year. The AME’s recognise campaigns that demonstrate effectiveness in delivering a return on the marketing investment.

     

    Commenting on the win Ogilvy Mumbai head of planning Kawal Shoor, who was at the awards said, “This reaffirms that obsession with ‘The Work’ pays. Everything else is irrelevant. Every time I went up on stage to pick a trophy, I felt there were many of us going up together – my creative and account partners, my planners and my friends who are called clients.  I wish my brother-in-arms, Navin was there with me as well.  Ogilvy Mumbai winning the agency-of-the-year in Asia Pacific not just for effectiveness, but for media – through a panoramic bunch of work – not just film, is a good sign that we’re ready for tomorrow.”

     

    Ogilvy Mumbai head Navin Talreja added, “For the last two consecutive years we have won the title of the Most Effective Agency Office in the World but somehow Asia Pacific eluded us. Until now. At the beginning of the year, as an office, we committed to make it happen in Asia Pacific and so this is a wonderful feeling. A lot of blood, sweat and tears of creative teams, planners and account management has made this happen. A big salute to them all. And most importantly a big thank you to all our clients who keep partnering us and our crazy ideas helping us reach greater heights.”

     

     

    Ogilvy India  national creative director Abhijit Avasthi, the man behind the work that wins in the market place concluded, “This win reinforces our belief in the power of creativity and the Ogilvy way of doing things. Our clients are our biggest supporters, so a big thank you to them.”

  • Cricketer Rahul Dravid campaigns against tobacco use

    Cricketer Rahul Dravid campaigns against tobacco use

    NEW DELHI: A new print advertisement has been released by the Health Minister Harsh Vardhan to mark the World No Tobacco Day.

     

    The advertisement features cricketer Rahul Dravid, India’s brand ambassador for Tobacco Control. 

    The report on “Economic Burden of Tobacco Related Diseases in India” supported by the Ministry of Health & Family Welfare, and the WHO Country Office for India, was developed by the Public Health Foundation of India (PHFI). The report estimates direct and indirect costs from all diseases caused due to tobacco use and four specific diseases namely, respiratory diseases, tuberculosis, cardiovascular diseases and cancers.

     

    The report highlights that tobacco use and the associated costs are creating an enormous burden for the nation. The total economic costs attributable to tobacco use from all diseases in India in the year 2011 amounted to a staggering Rs 1,04,500 crore. Looking through GDP lens this is 1.16 per cent of GDP and 12 per cent more than the combined state and central government expenditure on health care in 2011. According to the report, massive direct medical costs of tobacco attributable diseases amount to Rs 16,800 crore and associated indirect morbidity cost of Rs 14,700 crore. The cost from premature mortality is Rs 73,000 crore, indicating a substantial productive loss to the nation, the report states.  

  • Give the Coke bottle a second life; use its cap optimally

    Give the Coke bottle a second life; use its cap optimally

    NEW DELHI: Coca-Cola has launched a new activation campaign as part of its global sustainability programne aimed at upscaling used Coca-Cola bottles to encourage consumers to re-use and recycle plastic.

     

    ‘2nd Lives’ is a project being done with Ogilvy & Mather China and has been rolled out first in Vietnam with select Asian markets to follow.

     

    ‘2nd Lives’ includes a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others. The bottle caps are gifted to customers upon purchase of a Coke bottle.

     

    “We are always looking for better solutions to reduce the use of plastic and increase recycling around the world. The variety of our ‘2nd Lives’ caps shows that there are many creative ways to re-use plastic simply and practically, and also supports our global sustainability programme. We have created fun tools with Coke bottle tops, bringing small moments of happiness into people’s lives. We hope to make a positive impact and empower people to lead happier lives,” said Coca-Cola ASEAN director integrated marketing communications Leonardo O’Grady.

     

    ‘2nd Lives’ was piloted in Ho Chi Minh City, Vietnam in March, with an expected 40,000 bottle caps to be gifted throughout the country this year. The campaign is set to launch in Thailand and Indonesia at a later date.

     

    “The idea has universal appeal and can therefore be replicated in other markets, beyond Asia. These unique bottle caps are changing consumers’ behaviour and mindsets with an incredibly simple, yet clever, idea. It’s not about high tech capabilities, just creative thinking,” said Ogilvy & Mather Beijing executive creative director Juggi Ramakrishnan.

  • Airtel wooes the Rajni-fans by partnering with ‘Kochadaiiyaan’

    Airtel wooes the Rajni-fans by partnering with ‘Kochadaiiyaan’

    MUMBAI: In a strategic move to delight its consumers in Tamil Nadu, Bharti Airtel has partnered with Rajnikanth starrer – Kochadaiiyaan to launch a range of exclusive products and services.

     

    For the first time, RC299 Airtel 3G data recharge coupons were available as Kochadaiiyaan 3D lenticular collectibles with five different Rajnikanth imagery, along with a Kochadaiiyaan special Super Pack with free hello tunes, wallpapers and 3D lenticular key chain. That apart, the customers got a chance to chat LIVE with movie director Soundarya Rajinikanth on Airtel Talk2Me.

     

    Madison Media Plus spearheaded the planning, envisaging and implementation of this experiential OOH campaign in Chennai, in line with the high-tech treatment of the iconic movie.

     

    The OOH campaign was aimed at giving the customers a glimpse of the 3D animated movie through an innovative use of lenticular billboards at Nungambakkam and Parry’s.

     

    What more, Rajni fans responded to the Airtel campaign by literally garlanding the superstar’s lenticular visuals on the billboard!

     

    A perfect case of two icons joining hands to create that extra delight for their set of audiences!