ITV

Category: Media and Advertising

  • Everymedia Technologies acquires stake in Plus 1 Digital

    Everymedia Technologies acquires stake in Plus 1 Digital

    MUMBAI: Everymedia Technologies has announced that it has acquired a significant stake in UK-based digital solutions agency, Plus 1 Digital, for an undisclosed amount.

     

    This is a strategic move that will allow Everymedia Technologies to fully develop its international plans and consolidate its position as a leader in innovative marketing strategies.

     

    Everymedia Technologies CEO Gautam Thakker said, “We are thrilled to acquire a stake in this rapidly growing agency and look forward to working with a great international team. Over the past year we have worked closely with Plus 1 Digital and achieved some incredible results. This alliance is therefore a natural move and is part of a bigger plan to take our new group to the next level.”

     

    Founded in 2009, Everymedia Technologies is a full-service integrated marketing communications company and has offices in Mumbai, Delhi, San Diego, Dubai and London.

     

    Founded in January 2013 by Karen Lane, Plus 1 Digital is the digital brand of DiscoverMi which is backed by Dubai based venture company TIS Ventures FZCO.  Along with other private investors from Dubai, Everymedia’s acquisition stake now completes the deal and positions Plus 1 Digital as part of the Everymedia group.

     

    The London headquartered agency has already gained considerable traction and is about to open its operations in Poland and Kenya.  Other locations include South Africa and the Middle East.  Plus 1 Digital has fast gained a reputation for digital solutions, design and a strong emphasis on data analysis.  

     

    DiscoverMi managing director Karen Lane said, “Every Media and TIS along with our other investors now position us as a truly global business.  The bridge between India and the international markets is now complete and we look forward to being part of our new family.”

  • Starcom MediaVest Group leads on RECMA’s list

    Starcom MediaVest Group leads on RECMA’s list

    MUMBAI: Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has named Starcom MediaVest Group (SMG) the number one ranked global media network in its 2013 Global Billings Rankings Report for the fourth consecutive year. This report evaluates the overall activity—including buying billings and specialised services—of all global media agencies across 62 countries. 

     

    In 2013, SMG increased its billings by 18.3 per cent, with an industry share of 12.5 per cent. RECMA also named the network number one in the ‘Top 14 Countries’ ranking, which is a key chart in the overall report that accounts for 81 per cent,  of the media agency industry.  In addition, SMG retained its position in the overall regional evaluations, including its top rank in north America and was named the number two agency in Asia Pacific, Middle East and North Africa and Latin America.

     

    “Leading RECMA’s Global Rankings report is both an honor and a validation of our work at SMG. Everything we do, in partnership with the greatest brands in the world, is with an eye toward innovation. And RECMA’s report confirms that our ‘MakeNextNow’ approach is successful in both engaging consumers and helping steer our industry toward ‘what’s next,” said SMG Global CEO Laura Desmond.

     

    SMG had its most celebrated year on record in 2013, with 525 product award recognitions. Award highlights included 15 agency and network of the year awards, 24 Cannes Lions, 35 Festival of Media awards (across all galas) and two Effie Grand Prix. Through July 2014, SMG has already been awarded media network of the year at the Cannes Lions International Festival of Creativity, along with being named the most effective agency and most effective agency network by the Effie Index at the North American Effie Awards Gala in New York, where Publicis Group also took top honors as Most Effective Holding Company.

  • Indian Digital Advertising Landscape 2014 hits the ad-tech World

    Indian Digital Advertising Landscape 2014 hits the ad-tech World

    MUMBAI: In an attempt to map the infrastructure of companies participating in the space between marketers and publishers, SVG Media has released Indian Digital Advertising Landscape 2014. This is in view to simplify the complex digital advertising industry by dividing it in to easy-to-find industry categories, making it a simple process – particularly for constituent players, agencies, publishers and marketers to navigate their way through the space.

    While showing how complex the industry is, the landscape offers a bird’s eye view of major players in more than a dozen ad tech categories. These include agency-owned media buying platforms; third-party media buying services also known as demand-side platforms; companies that specialize in search & e-mail marketing, data aggregation, data targeting, performance networks,ad exchanges and ad networks.

    The new categories that are added this year includes agencies that specialize in creative optimization; website, app and e-commerce development; websites that curates content, popular mobile & messaging apps, mobile operators, price comparison websites and mobile wallets.

    “The Indian digital landscape 2013 reached to mass audience and served as reference material at desk of various digital companies and events. The digital innovation in past one year has resulted in even more complex digital advertising industry. To comprehend this evolving world of digital technology, we have come up with Indian Digital Advertising Landscape 2014. This will have marketers an access to various stakeholders of digital industry and deliver their marketing messages in new and creative ways,” said SVG Media in a press note released today.

    The Indian digital advertising landscape now in its second year is pictorial presentation of digital advertising eco-system and is inspired by LUMAscape (developed by the LUMA Partners globally). It is intended to serve as a reference point for those trying to comprehend the jargon associated with the digital advertising world and ad technology.

    For more information, please click on the link: http://www.indiandigitaladvertising.com/

  • Networkplay to focus on online and mobile video advertising

    Networkplay to focus on online and mobile video advertising

    MUMBAI: Networkplay, an Indian subsidiary of Gruner + Jahr, has announced an enhanced focus on online and mobile video advertising.

     

    It aims to provide data-driven value creation for the growing Indian publisher industry as advertisers are searching for new opportunities and video-driven ecosystems are providing a critical advantage.

     

    The announcement is a part of the ongoing process for enhancing the future strategic focus, wherein a new management team comprising of Viren Anand and Hitesh Trehan was appointed after Ampreet Singh exited from the company in mid-June.

     

    Gruner + Jahr member of executive board and COO Oliver Radtke commented, “The new management team has a portfolio of resilient leadership and skilled competence. They have the full commitment from G+J to continue our focus on growth in India.”

     

    Networkplay co-founder director operations and publisher alliances Anand said, “The digital and mobile advertising industry in India is rapidly evolving with the increasing penetration of smartphones and greater acceptance for digital platforms. Networkplay has been monitoring this exciting growth and is transforming into a future ready digital company, building strong technological competence around current expertise.”

     

    A firm focus on the growing digital industry has been the mantra that has guided Networkplay since its inception. Introduction of innovative solutions like Videoplay – the next generation ecosystem for videos and important associations with key partners like Tradedoubler and T3 IGI airport, reflect the company’s constant commitment towards maximising reach and targeting relevant audiences for publishers and advertisers alike.

     

     “The Future is what excites us the most,” said Networkplay sales and new initiatives director Trehan. “The number of lifestyle devices coupled with speedy technology innovation is creating waves across the industry. It’s a very exciting time for all of us and our team is keeping one eye on the present and the other on the future, by constantly developing first of its kind solutions for our clients.”

  • GroupM announces its new YCO

    GroupM announces its new YCO

    MUMBAI: Over the last year, GroupM has made a paradigm shift in the way it operates in South Asia, keeping in mind the ever changing media landscape. With the digital medium at the heart of its processes and planning, it has resulted in the conglomerate winning several new businesses across its agencies and specialist units.

     

    GroupM has announced the new members of the YCO (youth committee) for 2014-15 to help it transform into a digitally centric marketing network. The names include Ashima Chetan, Chinmay Kelkar, Dany Coutinho, Divya Nair, Farah Siddiqui, Farzeen Udwadia, Manoj Kumar, Manvi Singh, Mohit Sharma, Nakul Agarwal, Parul Pandhoh, Ruth Alice Noranho, Sangeetha Mahadevan, Subhamoy Das and Vaibhav Choudhari.

     

    The group of the brightest stars under 30 across GroupM agencies and specialist units will work together with the GroupM senior leadership on key initiatives.

     

    The YCO initiative, started a year ago, has become a benchmark for GroupM’s worldwide offices and the industry alike.  GroupM South Asia CEO CVL Srinivas said, “We launched several new initiatives in 2013 as part of our ‘New Me’ roadmap – which is helping us transform to a digitally centric marketing communications network from just a media agency. YCO was one such initiative in the talent space. We wanted to harness the knowledge, energy and enthusiasm that exist at the junior levels of the organisation and give them a platform where they could add value to our network. The YCO worked closely with the senior leadership team (EXCO) through the year in three areas – digital transformation, talent retention and internal & external communication programs. We got a lot of rich and valuable insights from YCO in all these areas and have made several changes to the way we used to operate”

     

    GroupM South Asia chief talent officer Gaurav Hirey added, “The YCO initiative has been tremendously successful at GroupM. This year we have integrated a reverse mentoring element into the program where YCO members will mentor an EXCO member helping them sharpen or develop new skills. We believe that this initiative just like many others in GroupM will help us to be future ready and deliver client delight.”

     

    GroupM India, the country’s largest media investment conglomerate, was honored with the ‘The Dream Company to Work’ award for in the media and entertainment sector. GroupM is also in the overall list of ‘Dream Employer of the Year’ in India. The awards have been conferred by the World HRD Congress 2014 in Mumbai.

  • Shalimar Paints brings on board Shankar Subramanian

    Shalimar Paints brings on board Shankar Subramanian

    MUMBAI: Shalimar Paints Limited, one of India’s leading paint manufacturing companies, has appointed Shankar Subramanian as Vice-President for its decorative business. In this role, he will be responsible for growing the company’s decorative business and add to the leadership depth of the company.

     

    The Indian paint industry is valued at approximately Rs. 30,000 crores with decorative paints constituting two-thirds of the market and the remaining, industrial. Buoyed by growing urbanisation and changing lifestyles, the decorative paints segment is registering faster growth. Shalimar Paints is undergoing a strategic transition to become a consumer-centric company through increased focus on the decorative paints business.

     

    Shalimar Paints managing director and CEO Sameer Nagpal said, “Shalimar has embarked on a journey of transformation to emerge as a strong player in the Indian paint industry. Growing our decorative business profitably is central to this strategy. Shankar joins us at this crucial juncture with the objective of driving growth, improving product mix, creating a distinctive value proposition for customers and strengthening channel relationship. With his extensive experience in multiple industries, Shankar will play a key role in Shalimar’s transformation journey.”

     

    Shankar has over 15 years of experience in sales, marketing and business development across consumer durable, IT and retail sectors. He joins Shalimar Paints from Ingersoll Rand, an industrial technology company where he was the Director for Residential Solutions business, responsible for establishing the Trane brand of air-conditioners in India. He has a proven track record of successfully leading sales, distribution, channel management and marketing in his previous roles with MIRC Electronics, BenQ India, Samsung, Blue Star, LG and others.

     

    A graduate in Physics from Pune University, Shankar is passionate about technology. He holds a post graduate diploma in marketing from Institute for Social Sciences and Research, Vellore, and has completed a one-year executive program on strategic management from IIM Calcutta.

  • Hans Mathews joins Havas Media India

    Hans Mathews joins Havas Media India

    MUMBAI: Havas Media India has appointed Hans Mathews as executive director for its west India operations. He will be based out of agency’s Mumbai office.

     

    Mathew’s key mandate will be to drive growth for the group in the western region.

     

    Mathews said, “I am delighted to be a part of the dynamic Havas Media team which has witnessed great momentum in the last few years. I find the agency’s positioning around Meaningful Brands engaging and think the framework offers brands tremendous opportunities to communicate effectively. I am looking forward to contributing to Havas Media’s western operations and taking the business to the next level.”

     

    He joins with seventeen years of experience in the industry, having worked with international agencies in India, MENA and Malaysia. Most recently he was the chief client officer at Mindshare Malaysia where he led Ford’s regional APAC media team managing partnerships with digital and content partners. He was also responsible for managing brands like UL, Maxis, Kraft, Nestle and HSBC. Prior to this Mathews has held leadership roles at Mindshare India, Zenith Optimedia and other leading agencies.

     

    Havas Media Group India and South Asia CEO Anita Nayyar said, “Hans has a rich industry experience working across multiple blue chip brands in different categories. He has been in many leadership positions and has managed critical client relationships. This along with his business development ability makes him ideal to head our Western operations. We are very happy to have him with us.”   

     

    “Mumbai and the Western region are at the core of Havas Media India’s operations. Our business in the region has grown tremendously over the years and today we are handling very prestigious clients in that market like Parle, Quikr and many others. Hans, with his astute leadership, will propel our operations further. We warmly welcome him”, added Havas Media India MD Mohit Joshi.

  • LinTeractive wins digital mandate for Saint-Gobain Gyproc

    LinTeractive wins digital mandate for Saint-Gobain Gyproc

    MUMBAI: Saint-Gobain Gyproc India (formerly India Gypsum) has announced the appointment of LinTeractive as its digital AoR.

     

    Gyproc has been working with Lowe Lintas as its creative agency for a while now and found it fitting to pass on the digital mandate to the agency’s digital arm, LinTeractive. LinTeractive would be offering the following suite of services to Saint-Gobain Gyproc India including creation of a new website, SEO, SEM, digital media planning & buying, social media marketing and digital campaign creation.

     

    Saint-Gobain Gyproc India marketing head NE Subramanian said, “The choice of LinTeractive was influenced by the fact that it is a partnership with Gyproc’s ATL agency (Lowe Lintas). This was seen as an important factor in ensuring the work across mediums was integrated and spoke the same language to the consumer.”

     

    Subramanian added that the teams handling Gyproc across both agencies, LinTeractive and Lowe Lintas, are working closely to ensure that the brand message is being delivered seamlessly. “This includes creating a 360 degree campaign for Gyproc where the mass media work creates awareness and leads consumers to the Gyproc website where they are given more specific information that helps them in their decision-making journey. The campaign has been developed with this on and offline interaction as the focal point, making the partnership with LinTeractive integral to its success,” noted Subramanian.

     

    Lowe Lintas Partners CMO & Head of LinTeractive head Vikas Mehta said, “Gyproc is another great opportunity for us to build a seamless brand story on and offline. It’s tempting to assume that a category like gypsum boards should be largely B2B and hence boring. We believe Gyproc has the potential to move the conversation from Gypsum boards to great-looking-ceilings. We are delighted to partner Gyproc in the journey and look forward to playing a role in creating business success for the brand.”

     

     Gyproc India is part of the €43 billion Saint-Gobain Group, the world’s leading manufacturer of ceilings, drywalls and gypsum plasters.