ITV

Category: Media and Advertising

  • CASBAA Singapore appoints Mark Lay as vice president

    CASBAA Singapore appoints Mark Lay as vice president

    MUMBAI: CASBAA has announced the appointment of Mark Lay to the newly created position of vice president, CASBAA Singapore.

     

    “We are excited to welcome Mark to the CASBAA family and to represent the Association in Singapore,” said CASBAA CEO Christopher Slaughter. “His thorough knowledge and understanding of Asia’s multichannel TV industry and successful track record in senior management will help CASBAA build its membership base and shape its future strategy.”

     

    Reporting directly to the CEO, Lay will promote the entire range of CASBAA’s products, services and events to relevant member companies, and ensure members’ needs and expectations are met by the Association. As VP, CASBAA Singapore, he will also maintain and expand relationships with assigned strategic and potential members and represent CASBAA in the increasingly important Singapore market.

     

    Lay gained his broadcast industry experience through previous roles in distribution and marketing with Star and as VP affiliate sales and relations at Discovery Channel Asia. He has also held director level positions at Mikoishi Studios and Acme Mobile and was most recently a Private Investor at Lay Financial in Singapore.

     

    “It’s great to be back in the pay television business and I am looking forward to reconnecting with previous colleagues and clients along with forging strong connections with new players as well,” said Lay. “Working with CASBAA is a role within the industry that is new to me but one which I am very excited to embrace.”

  • Scarecrow ropes in Anjali Rawat as ECD Art

    Scarecrow ropes in Anjali Rawat as ECD Art

    MUMBAI: After adding interesting new brands like Radio City, Hungama, QuikSilver, Steve Madden, Kenneth Cole and many more in its kitty, Scarecrow has beefed up its art department by hiring Anjali Rawat as executive creative director for its Mumbai Office.

     

    The office will be divided in three art groups respectively headed by ECDs – Kapil Tammal, Zohar Furniturewala and Rawat.

     

    Scarecrow founder director Manish Bhatt said,” Anjali is an articulate creative person with an edge in art, design and craft. Scarecrow is always in a hunt for great idea people with tasteful sense of craft. Adding Anjali in the senior talent pool will help us strengthening Scarecrow’s second line.”

     

    A graduated from Sir JJ school of Art, Rawat over 12 years of experience and has handled brands such as Zoom, Cadburys, Bru, Godrej, Morphy Richards, Rasna, Huggies, Malayala Manorama, Fortis hospitals, Dainik Bhaskar, Axis Mutual Fund, Platinum, Star Gold, Movies Ok, Cox and Kings, TWU, Star CJ Alive, Eureka Mobile Advertising, Relaince, Parle, Fillerton India and so on.

     

    Rawat said, “A creative persons dream is to work with creative stalwarts of the industry, always. And I am happy to have gotten this opportunity to work with Manish and Raghu. I see Scarecrow as a hub of good creativity. I hope to add a bit to it and to learn a lot from them in the process.”

  • Starcom Mediavest Group gets Sue Frogley on board

    Starcom Mediavest Group gets Sue Frogley on board

    MUMBAI: Starcom MediaVest Group (SMG) has announced that Sue Frogley will join the company as global commercial director.

     

    Responsible for building a strong commercial capability and practice to drive client revenue, Frogley will work across all of SMG’s global network clients, setting a strategic M&A vision and investment strategy. Frogley will help identify and architect new commercial models and trading deals to drive diversification of new revenue sources.

     

    Based in London, Frogley will report to SMG global CEO Laura Desmond.

     

    Frogley joins SMG from Dentsu Aegis Media, where she was most commercial operations president. She was responsible for all commercial negotiations and commercial development at a global level, covering both new and existing clients. Prior to this, Frogley was CFO at Aegis Media Global and Isobar Global, where she built a commercial platform for development of global clients involving large-scale transformation.

     

    “As clients move more toward globalization and as marketplace dynamics are changing at warp speed, Sue will be instrumental in navigating the landscape and maximizing value for our business and for our clients,” said Desmond. “She has a proven track record of long-term value creation, building teams and delivering innovative global commercial solutions. She will help SMG continue our growth trajectory, while developing our commercial market position.”

     

    Frogley added, “Throughout my career, SMG has always stood out—setting the standard as a future-forward, global agency. I’m thrilled to be joining the team at such an exciting time in the industry and look forward to becoming part of their entrepreneurial talent and helping promote best-in-market offerings across SMG’s portfolio.”

  • Puma India appoints new MD Abhishek Ganguly

    Puma India appoints new MD Abhishek Ganguly

    MUMBAI: Soon after Rajiv Mehta quit the company after nine years, Puma India has announced the appointment of Abhishek Ganguly, as its new managing director.

     

    Talking about the new appointment Puma EEMEA region GM said, “We’re delighted to ring in Abhishek’s appointment as the managing director of Puma India as one of the founding directors of PUMA India. Abhishek brings with him a wealth of experience that will guide the brand towards its next leap in India.”

     

    “Puma India has delivered an outstanding performance during the last nine years and I look forward to the continued progress of this great brand of ours with Abhishek,” he added.

     

    Ganguly previously had been spearheading the sales and retail functions for the brand and had joined Puma right at its inception in 2005 as a founding director. His appointment comes at a time when the brand is taking bold steps in its new positioning to be the fastest brand in the world. The brand recently launched the Forever Faster campaign.

     

    Puma India now has around 300 stores in 100 cities and towns. The company has opted for the hybrid retail model in India which is made up of franchises as well as owned-and-operated stores. As much as 15 per cent of its stores are owned-and-operated. And 12 per cent of its annual revenue comes from online platforms such as Myntra, Jabong and Flipkart.

  • Maxus wins ‘Media Agency of the Year’ at Emvies 2014

    Maxus wins ‘Media Agency of the Year’ at Emvies 2014

    MUMBAI: The winning spree continues for Maxus, which has won 23 new clients, worth upwards of Rs 300 crore in the first half of 2014. The media agency, not only bagged the ‘Grand Emvie’, but also took home the ‘Media Agency of the Year’ award.

     

    Maxus won the ‘Grand Emvie’ for the campaign ‘Power of 49 Elections’- the media movement that changed the role of women in Indian elections for its client Tata Tea Gold.

     

    The media agency, with a total tally of 230 points was also declared the ‘Media Agency of the Year’. It beat Lodestar UM, which bagged the second position with 175 points and Mindshare which managed 95 points and stood third in the winner tally.

     

    What is notable is that Maxus has upped its ranking from the previous year and has replaced Mindshare, which had won the ‘Media Agency of the Year’ award at Emvies 2013. Loadstar UM maintained its position at number two, even this year.

     

    “I would attribute the success to the PACE philosophy of Maxus. The undying spirit of wanting to deliver the best for our client always and their encouragement at all times,” said Maxus South Asia managing director Kartik Sharma on the win.

  • Publicis Capital elevates Joy Mohanty to NCD

    Publicis Capital elevates Joy Mohanty to NCD

    MUMBAI: Publicis Capital has elevated Joy Mohanty as its national creative director. Mohanty will continue to be based in Delhi and will report to Publicis South Asia chief creative officer Bobby Pawar.

     

    Bobby Pawar on Mohanty’s elevation said, “In the time that I have worked with Joy, I’ve found him to be who not only focused on making great ads, but also finding brilliant solutions to our clients’ problems. He is also a really good leader. His elevation is recognition of the role he has played in improving our output in the past year and the role he will play in helping us raise our game even more.”

     

    Publicis Capital chief executive officer Hemant Misra stated, “Joy is an ideal partner – cool and collected, ever smiling, assertive and brilliant. He has the ability to attract talent and harness simple yet great ideas. His ‘Kitna Deti Hai’ campaign for Maruti Suzuki is an appropriate example of this.”

     

    Mohanty has been with Publicis Capital for over nine years. In a career spanning 21 years he has worked at FCB Ulka, Bates Clarion, Leo Burnett and Contract.

     

    Some of the prominent brands he has worked are: Maruti Suzuki Corporate, Maruti Swift, Maruti A-star, Suzuki Scooters & Motorcycles, LG Home Appliances, Dabur Chyawanprash, Personal Care, Homemade, Thums Up, Maaza, Apollo Tyres, Carrier Aircon, among others.

     

    Mohanty has won numerous local and international awards, including the One Show, D&AD, New York Festivals and Goafest.

     

    On his new role Mohanty added, “I have been on a perpetual quest, trying to find ways to connect with a consumer who essentially does not want to engage with advertising. The width of brands and strength of relationships at Publicis make this new assignment a fabulous opportunity.”

  • #fame to invest 10 million dollars across six countries

    #fame to invest 10 million dollars across six countries

    MUMBAI: To The New (TTN), an end-to-end digital services network, through its digital content platform #fame will be investing $10 million in the next couple of years as it sets a target to reach out to 5000 channels and 50,000 content creators across six countries in south east Asia.

     

    #fame CEO Saket Saurabh, who was previously working with the Network18 group, says the company will follow a three pronged strategy for its talent-first programmes. Saurabh elaborates, “In the first stage it will focus on emerging talent and to establish them and help them promote and build digital communities.  In the second stage, content through digital IPs’ will be created via innovative digital shows in genres such as food, fashion, music, comedy and technology and in the third stage the company will monetise by helping brands reach out and engage with audiences through digital conversations via digital video services.”

     

    The digital agency has adopted a multi-platform approach when it comes to distribution on social platforms like YouTube, Facebook, WeChat etc. “We are screen agnostic. We are looking at mobiles, movies, airports, television screens etc,” says Saurabh.

     

    #fame, which was formerly known as Four Cross Creative Services, in the last few months decided to redefine its business operations and thus ideated to come up with its multi-tier talent management programme, which is designed to help talented youngsters grow their presence digitally and evolve as performers.

     

    TTN Ventures MD Puneet Johar feels that video is the new language for consumers on internet. “It is combining powerfully with the smartphone explosion and the rise of social sharing across screens to inspire a new wave of talent. We have built a strong ecosystem of digital businesses well positioned to create value in such a landscape,” he informs.

     

    #fame has identified six key markets – India, Singapore, Malaysia, Indonesia, Thailand and Philippines. It will now focus on creating Indian-based IPs and will begin its local businesses in other five countries in the coming six to eight months.

     

    To create talent inflow, it has partnered with Blogmint which is a fast growing network of bloggers. It currently has 5000 content creators and this figure is expected to reach 10,000 by the end of the year. It will also build a network of alliances with talent hubs such as comedy clubs, film and music schools, art and culinary academies.

     

    #fame announced a slew of digital shows like School of Style which it claims to be India’s first online hunt for top stylists and will be hosted by celebrated entertainment and fashion icon Karan Johar who will be the host, judge and mentor. Others include, Websinger which seeks promising young singing talent, Gang No 1 a search for top comedy collectives and the second season of Webchef the country’s largest online hunt for amateur chefs.

     

     When asked if the IPs will rest with either #fame or the hosts, Saurabh says it will be dealt on a case to case basis.

     

    Celebrities that have signed up with #fame include TV star Maria Goretti, child comic star Saloni, top fashionista Anusha Dandekar, celebrity chef Ajay Chopra, singing sensation Shibani Kashyap and style guru VJ Andy.

  • GroupM launches India Digital Playbook 2014-15

    GroupM launches India Digital Playbook 2014-15

    MUMBAI: “We recall that, at WPP Stream India in February 2014, the renowned filmmaker Shekhar Kapur metaphorically referred to digital marketing as Shiv Tandava. We whole-heartedly agree with Kapur’s viewpoint,” is how the GroupM opened and launched its India Digital Playbook.

     

    The Playbook seeks to guide brand advertisers on the fast evolving digital media space in India.

     

    With India now standing at third position globally in internet users after China and US, the user growth is brisk- India today has 2.3 times the users that it had three years back. As of June 2014 India has 243 million internet users. For marketers, this comes as a significant challenge as well as opportunity to re-look media priorities and mix to take advantage of this shift.

     

    The always moving, always new, always-on digital and mobile screen experiences that are prevalent today constitute a new media phenomenon. This brings immense opportunities as well as new challenges on how brands now need to converse with their customers. Successful brands will be those that can adapt to the unrelenting pace of digital innovation.

     

    To help brands in this endeavour, GroupM has got some of the best digital minds in the country to come up with seven actionable opportunities in the coming year – like mobility, real time content and media, digital and experiential platforms.

     

    The playbook further details several milestones – including creating a matrix of outcomes and drafting a mobile first view- that brands should aspire to achieve this year to capitalise on these opportunities. The playbook recommends that brand advertisers adopt holistic insights and data driven approach with integrated marketing technology framework as the key enabler.

     

    GroupM Interaction managing partner Tushar Vyas said, “The digital revolution has now become an avalanche. This in turn opens greater avenues for brands to reach out and communicate effectively with their target audience. The Group M India Digital Playbook aims at providing a blueprint to help guide marketers through the twists and turns that await us.”

     

    The report goes on to say that currently the marketplace is very cluttered and fragmented in India and Programmatic Advertising has become a “catchall” term that the industry is using for behavioural targeting, real time bidding, exchange buying and all sort of things. Through the Playbook, the media agency wants to help marketers traverse this maze where it has outlined a few key recommendations on the Programmatic Advertising Strategy.

     

    Click here to read the Playbook