ITV

Category: Media and Advertising

  • Hungama.com unveils ‘Zindagi ka Sound Track’ brand campaign

    Hungama.com unveils ‘Zindagi ka Sound Track’ brand campaign

    MUMBAI: The on-demand digital entertainment storefront Hungama.com has unveiled a new brand campaign ‘Zindagi ka Sound Track’.

    Commenting on the idea behind the launch of the ‘Zindagi ka Sound Track’ campaign, Hungama.com CEO Siddhartha Roy said, “Our aim is to encapsulate what music means to people in different situations. The campaign captures the essence of music and its role in everyone’s life. Being a pioneer in the entertainment space, Hungama reaches out to millions of people across the globe, presenting to them multiple touch points for consuming music and entertainment.”

    “We realised that music is not just entertainment, but a companion, in a way, music completes life. Whenever people indulge in any activity, there is a real or imaginary source of music that gives it a rhythm. Music is omnipresent in our lives, especially in today’s digital age and Hungama plays a vital role in ensuring that. With this campaign, we have captured the meaning of music in an endearing manner we believe the emotional thematic of this campaign helps reinforce just that,” he further added.

    The 360 degree brand campaign has kick-started with a TVC featuring the voiceover of actor Hrithik Roshan along with a social media contest with the hashtag #HungamaMusic , twitteratis had to tweet completing the sentence, ‘Music ZindagiKa…’. The campaign has been amplified by OOH, digital and radio advertising.

    Conceptualised and executed by Scarecrow Communications, the TVC will be aired across national and regional channels and will also be showcased in cinemas.

    Scarecrow Communications founder and director Raghu Bhat said, “To bring the entire idea to life, we turned to crowd-sourcing. We asked 40 people what music means to them. Their responses helped us complete the ‘musical kaleidoscope’, a vast, throbbing, real canvas comprising the myriad ways in which music impacts lives. We compiled and crafted their responses into a 2 minute audio track.”

     “Since Hungama has presence across the globe, the challenge here was to find a voice that was not over-used and paradoxically, something the whole country could recognize. To fit this brief, there were 3 places we could possibly look for – politics, cricket or Bollywood. The quest ended at the door of one of India’s biggest superstars, who is also a discerning perfectionist – Hrithik Roshan. He loved the lyrical voiceover and agreed to be part of Hungama’s brand campaign,” he added.

     

  • Maxus promotes Lindsay Pattison, replaces Vikram Sakhuja

    Maxus promotes Lindsay Pattison, replaces Vikram Sakhuja

    MUMBAI: In a major development, GroupM has announced the appointment of Lindsay Pattison as global CEO of Maxus.

     

    The announcement was made by GroupM’s global president, Dominic Proctor, who Pattison will report to as she co-locates between London and New York.

    Pattison has been leading Maxus in the UK for five years.  She has also held the global chief strategy officer role for the last two years, overseeing product, planning, marketing, new business and effectiveness.  

    Pattison replaces Vikram Sakhuja, who will remain in the group.

    “Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients”, said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”

     

    On the move, Pattison said, “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM. At Maxus, we have a mantra to lean into change. In fact, it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”

     

    She will be replaced in the UK chief executive role by Nick Baughan, who moves from the position of managing director. Baughan will continue to report to Pattison.

     

    Baughan joined Maxus in March 2012, having worked at Mindshare for two years as the head of business development. Baughan said, “Over the last five years, Lindsay has led our team brilliantly in the creation of an agency that has become a major force in the industry.  I’m hugely proud to have been part of that success and even prouder to have the opportunity to lead our incredible team into the next chapter.”

     

  • Paritosh Srivastava promoted to COO Publicis Ambience

    Paritosh Srivastava promoted to COO Publicis Ambience

    MUMBAI: In continuation of recent senior management changes and recruitments Publicis announced the promotion of Paritosh Srivastava to chief operating officer (COO) for Publicis Ambience. He will continue to report to south Asia CEO Nakul Chopra and will join the management board for Publicis Worldwide in India.

     

    Chopra commented, “This is a well-deserved promotion. For over three years now Paritosh has led Publicis Ambience admirably. The improvement in talent and quality has been remarkable – the growth has been outstanding. With further empowerment in his new role – I have no doubt he will take Publicis Ambience to new heights.”

     

    Commenting on his promotion, Srivastava said, “It’s a privilege to lead an agency with the legacy of Publicis Ambience. My gratitude to the fantastic team who has each helped put us on a tremendous growth path. The agency’s success can only follow that of our clients, it will be my constant endeavor to continually strive to meet and exceed our clients’ expectations.”

     

    Bobby Pawar and Partha Sinha in a joint Statement said, “In Paritosh we have a champion of great work. He is ready to push boundaries and rally around great work both internally and externally. This, coupled with his energy and charm makes him a great leader. We are delighted that he is getting bigger responsibilities and being entrusted with furthering the Publicis agenda in India.”

  • To The New launches Video+

    To The New launches Video+

    MUMBAI: To The New, a digital solutions powerhouse, has launched its innovative Video+ Solution at the MIPCOM 2014 in Cannes, France.

     

    The new solution innovatively integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics. The solution is designed to offer brands end-to-end digital video capabilities, enabling them to leverage the power of video to help drive consumer awareness, engagement, and conversion.
     
    Digital video sharing is growing at a fundamental rate. Fast Track Asia, especially, is expected to grow to twice the size of the US market over the next 3 years, which is a $10 billion market currently. Over half of 18-54 year olds share video online as per eMarketer. A recent report from comScore reveals that online buyers are 64 per cent more likely to buy a product after watching a video. Also, Nielsen claims that over 60 per cent marketers believe that videos will dominate their communication strategy moving forward. With the rise of video sharing, brands in the Asian market are looking for one-stop partners who can help them tap this opportunity.
     
    To The New manages digital video campaigns and content for over 100 clients, which results in over 5 billion views and 17 million subscribers for its clients. It has a team of over 300 people trained in video creation, marketing, management and technology capabilities. To The New is leading the change in video space in fast track Asia namely India, China and South East Asia.
     
    Video+ Solution offers brands end-to-end video capabilities ranging from conceptualizing brand campaigns to creating and crowdsourcing original video content, building and managing video-on-demand platforms, live streaming, digital video operations management, monetization and distribution of video content. The solution is underpinned by proprietary technology and also offers in-depth viewership and audience analytics for video platforms.
     
    “The exponential growth of digital video sharing and consumption is pushing brands to integrate video in their communication strategy on all social platforms. TO THE NEW VIDEO+ will empower brands to leverage digital videos to drive engagement, maximize reach and ROI all with a single solution” said To The New CEO Puneet Johar.
     

     

  • Milind Pathak joins Madhouse India as COO

    Milind Pathak joins Madhouse India as COO

    MUMBAI: Madhouse, a mobile marketing and communications company, has appointed Milind Pathak as COO. He will be reporting in to Madhouse CEO Joshua Maa and GroupM Interaction south Asia managing partner Tushar Vyas and will be based in Gurgaon.

     

    Pathak comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce.

     

    Prior to joining Madhouse, Pathak was a part of the One97 Communications’ leadership team. He has over two decades of experience in sales, business development, marketing, strategy and P&L management.  Pathak moved to digital domain in 2005 as Buongiorno co-CEO and country manager and was responsible for setting up the company’s successful operations in India. He is an active speaker at various events by IAMAI, MEF, MMA, FICCI, Music Matters, ASSOCHAM etc and has shared his experience and perspective on mobile domain, technologies and allied areas in many national & international conferences, seminars and round tables.

     

    Maa said, “India continues to be a priority market for us and we look forward to working closely with Milind as he steers Madhouse India into its next phase of growth.”

     

    Vyas added, “We are excited to have a senior leader from the industry in the Madhouse team. Milind comes with a rich and in depth experience from the telecom industry with depth of experience in Mobile marketing, content and commerce across consumer and enterprise segment. We are confident he will help our clients to seamlessly integrate mobile advertising into their marketing strategies.” Mobile media and advertising remains an integral part of GroupM’s New Me vision that puts digital at heart of the organisation. Madhouse India is a joint venture by WPP and Madhouse China and is managed by GroupM.”

     

    Pathak said, “Over the last two years, I have watched Madhouse emerge as a thought leader in a dramatically changing media environment. I am excited to join and lead Madhouse. I believe we have tremendous headroom for growth in the mobile marketing and advertising domain in India. In the next 3 years the India will be a 400 million mobile internet user market and these users will spend disproportionate time on handheld devices. Our vision is to continue to invest in people, product & technology, creative domain and strategic partnerships offering cutting edge solutions to brands for all the stages of their marketing cycle- awareness, sales and engagement.

     

  • O&M launches B2B practice – Ogilvy Business Network

    O&M launches B2B practice – Ogilvy Business Network

    MUMBAI: As India emerges as a hub for IT, BT, ITES and BPO companies in the world, the need for a new channel of communications has arisen, that of Business to Business (B2B) communication. Ogilvy has tapped this area and has in turn opened its India operations – Ogilvy Business Network (OBN) that will cater to the many offshore businesses in India.
    OBN has already been successfully introduced in the key Asia Pacific markets and resides in over 120 countries in the Ogilvy network. Harnessing this expertise from across the network will be a swift and smooth transfer of knowledge tools and staff training. The Ogilvy global network will provide access to expertise of a global standard that is currently servicing international clients around the world, informs an official release.
    Ogilvy, being the leading communications agency in India and managing the largest share of communications spent in this market, is well-known for its B2C (Business to Consumer) communication work with several prominent brands – both local and multinational – in this segment, such as Hindustan Lever, Titan, Asian Paints, Fevicol, Hutch, etc.
    OBN will aim at harnessing the existing strengths of the agency to provide clients with the best of breed solutions driven by strategy and insights. Existing services such as Ogilvy PR, OgilvyOne, OgilvyInteractive and Ogilvy Activation will complement the new initiative in their respective countries.

    Commenting on the launch of the B2B service, O&M CEO India and South Asia John Goodman said, “We have a wide network of offices across the globe that share best practices and provide cutting-edge solutions to leading brands in the world each day. Ogilvy Business Network will take advantage of this strength to provide clients with a single window interface for services required in key cities in the world.”

    O&M executive chairman and national creative director Piyush Pandey said, “Ogilvy is considered a power brand in India today and this is a result of our strong focus on creativity, professionalism and our vast portfolio of offerings. Ogilvy Business Network will be the latest entrant among our professional services that will help us consolidate the position even further.”

    Ogilvy Asia Pacific B2B Practice group leader and director Asia Pacific – IBM Brand Services Bill Merrick explains, “This will be a focus segment for Ogilvy in the coming months and we have established suitable resources and finalised investments to support its growth. I am also happy to announce that we have already recorded business wins in B2B from Bangalore, Hyderabad and Chennai in the last few months.”

    On a country-by-country basis, India is expected to show the highest CAGR (compounded annual growth rate) of 83.7 per cent in e-commerce revenue from 2003 to 2008, thus marginally exceeding the CAGR of 81 per cent expected in China, according to IDC’s forecast on Asia Pacific Internet market. Consequently B2B e-commerce is estimated to grow rapidly at a CAGR of 59.1 per cent. Ogilvy India’s B2B practice is geared to meet this growth.

  • MEC Global Solutions powers up the agency’s digital offer

    MEC Global Solutions powers up the agency’s digital offer

    MUMBAI: MEC Global Solutions has made three new senior hires – Ben Rickard, Richard Davies and Mudit Jaju. Bolstering the team with three renowned digital experts, MEC demonstrates how it is setting out to embrace the ongoing seismic shift in data and digital in order to grow clients’ business.

     

    Ben Rickard joins as digital partner and will be responsible for driving the agency’s mobile offering for clients across EMEA with particular focus on how mobile devices sit at the core of an “always-on” world through the intelligent application of data. Rickard comes from JWT where he headed up their mobile division and was responsible for the launch of JWT NOW.

     

    Richard Davies too joins as digital partner and will be responsible for heading up digital on the global Vodafone account. With nearly 20 years of experience across search, customer insight and CRM, and most recently as Media Partner at VCCP, Davies brings with him a fresh view on how digital and data is evolving and shaping business.

     

    Mudit Jaju joins as digital partner.  A WPP MBA fellow, he graduated from Yale and worked at comScore. In his new role, Jaju will be working on digital product development and innovation initiatives across clients.

     

    Global Solutions and EMEA chief digital officer Jeff Hyams said, “Ben, Richard and Mudit are highly experienced digital experts from very different backgrounds. They join MEC with new perspectives and will create an exciting dynamic which we believe is critical in order to drive the digital agenda for our clients. We have a vision of how we need to evolve and part of this is through creating a thriving digital culture across the whole of our business.

     

    Encouraging new ways of thinking and doing and adding key specialist talent helps this process.”

     
    Taking the recent senior hires in the analytics and insight team into account, this strengthening within digital further cements MEC Global Solutions and MEC’s EMEA headquarter as a centre of international excellence for clients across the region.

     

  • NFO/TNS automotive award fete best in the autocar segment

    NFO/TNS automotive award fete best in the autocar segment

    MUMBAI: The NFO/TNS Voice of the Customer Awards 2003 were presented at a glittering ceremony in New Delhi on 14 January 2004.

    Maruti 800 was awarded as the Best Entry Compact Car, while Honda Accord was crowned as the Best Entry Luxury Car.

    Based on two studies: the NFO Total Customer Satisfaction Study and the NFO Used-Car Buyer Study, which were conducted during late 2003 period, the second edition of the “Voice of the Customer” awards saw a good attendance from the automotive industry.

    A company release informs that a combined sample of nearly 12,000 car owners, across India, were studied making these the largest syndicated studies conducted in India.

    The total customer satisfaction study focuses on new car buyers, with one to 36 months of ownership experience. NFO also included the following areas affecting a buyer’s ownership experience: new car sales and delivery process, product quality, product performance and design, after-sales service, cost-of-ownership, and brand image.

    According to the release, the 2003 Used-Car Buyer Study is the first syndicated offering that examines the needs and expectations of the used-car buyers, a fast growing segment in the Indian automotive industry. The award is based on the resale value index for a two-year old used car. Additionally, the study also examines other critical issues like shopping dynamics, used-car satisfaction, after-sales experience, and product durability.

    The NFO Voice of the Customer Awards for the Total Customer Satisfaction Study went to:

    Maruti 800 as the Best Entry Compact Car

    Maruti Wagon R as the Best Premium Compact Car

    Tata Indica Diesel as the Best Diesel Small Car

    Hyundai Accent as the Best Entry Midsize Car

    Honda City as the Best Midsize Car

    Ford Ikon Diesel as the Best Diesel Midsize Car

    Skoda Octavia as the Best Premium Midsize Car

    Honda Accord as the Best Entry Luxury Car

    Mahindra Scorpio as the Best SUV

    While the NFO Voice of the Customer Awards for the Used car buyer study :

    Maruti 800 – Best Resale Value in Entry Compact Segment

    Hyundai Santro – Best Resale Value in Premium Compact Segment

    Tata Indica Diesel – Best Resale Value in Diesel Small Car Segment

    Hyundai Accent – Best Resale Value in Entry Midsize Segment

    Honda City – Best Resale Value in Midsize Segment

    Toyota Qualis – Best Resale Value in SUV Segment