ITV

Category: Media and Advertising

  • Reliance Life launches new social media campaign

    Reliance Life launches new social media campaign

    KOLKATA: Reliance Life Insurance Company (RLIC), part of Reliance Capital Limited, launched its new social media campaign ‘Do-Good’.

     
    #DoGood campaign aims at recognizing and inspiring selfless acts of goodness by people across demographics, social strata and causes that impact society positively.

     
    The new social media campaign was launched by Reliance Life Insurance chief executive officer Anup Rau. “We firmly believe that any selfless act of goodness – across demographics, causes and regions – needs to be encouraged. There is a genuine need to create a platform where each such act by individuals or groups can be shared with a larger audience and amplified to be recognized. Our ‘Do-Good’ campaign aims to provide such a platform for sharing and recognition” said Rau.

     

    This is the third social media campaign unveiled by Reliance Life Insurance.

     
    Earlier, the company has launched highly successful campaigns namely – ‘Boundaries for Books with Room to Read’ and #GreatestFan campaign with Sachin Tendulkar’s greatest fan, Sudhir Kumar Choudhary.

     
    The #DoGood campaign has been initiated recently on all social platforms to create awareness and encourage people to take action in the ‘good’ direction.

     
    The initial phase of the campaign has received encouraging response on Face book with over 2 lakh likes across its posts within a span of two weeks in the soft launch phase.

     
    “The insurance industry leads by example in case of selfless act of goodwill. It is the only industry that prospers by protecting its customers and helping them in times of need. An insurance agent is that one person who wants you to protect what is valuable to you and help you plan for any eventuality. ‘Do Good’ therefore is our intent, our philosophy and our belief that we aim to spread through social media,” Rau further stated.

     
    Reliance Life Insurance has also launched #DoGood initiative as an internal campaign within the organization so that this positive and constructive thought is well entrenched in the minds of its employees and agents and rolled out to our customers.

     
    The company would also be building on this campaign by strengthening its presence across online and mobile platforms apart from holding various events that will enable to participate and get rewarded from the campaign.

  • Jyoti Malladi appointed head of Ipsos ASI India business

    Jyoti Malladi appointed head of Ipsos ASI India business

    MUMBAI: Jyoti Malladi has been appointed as executive director and head of Ipsos ASI India business with effect from 3 November 2014. She will be based out of Ipsos Mumbai office and will report to Ipsos Research managing director Amit Adarkar.

     

    Malladi, who has more than 15 years of experience in market research, will take over from Shubhranshu Das who moves to head Ipsos MarketQuest India business.

     

    “Ipsos ASI business in India has done remarkably well under Shubhranshu’s leadership. I am sure with his expertise and business acumen, Shubhranshu will help us take Ipsos MarketQuest business to greater heights,” said Adarkar.

     

    Malladi joins Ipsos from Millward Brown where she was working as client services director. She has previously worked with Etisalat DB Telecom, TNS India, IMRB International, NFO-MBL India and B. E. Billimoria & Co.

     

    “Ipsos ASI offers marketers state-of-the-art advertising research, using measures predictive of in-market performance across the various stages of advertising development and implementation. With Jyoti’s extensive experience in brand and communication research, I am sure she will help us grow the Ipsos ASI business in India manifold,” said Adarkar.

     

    “I am delighted to join Ipsos ASI India business which is the largest provider of advertising pre-testing, advertising tracking and brand equity evaluation services in the world. Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment,” said Malladi.

     

    She addes, “Our commitment is to provide superior insights to advertisers to help in the development, evaluation, and improvement of their advertising efforts and to help clients build stronger brands.”

  • Capital Numbers targets Rs 50 crore turnover by CY 2019

    Capital Numbers targets Rs 50 crore turnover by CY 2019

    KOLKATA:  Capital Numbers Infotech Pvt Ltd (CNPL), a Kolkata headquartered consulting,  application development and testing services company, which is likely to end the current fiscal with revenue of around  Rs 12 crore ($2 million), is targeting a turnover of Rs 50 crore by the end of calendar year 2019.

     

    CNPL is a consulting-led, integrated, web design, web development, mobile app development and search engine marketing services for startups, SMEs, digital agencies and IT consulting. The company which is used as the production backend for digital agencies is looking to up its bench strength to 1,000 professionals from the current 200 employees.

     

    “We are expanding our services and hope to achieve the targets of achieving Rs 50 crore turnover by CY 2019,” said CNPL director Mukul Gupta. “We work with lots of start-ups, small businesses and large organisations such as Edelman, Ordina, Doosan, Harvard University and Duke University among others,” Gupta added.

     

    Among CNPL clients include Harvard University, which was looking to create an online presence for two of its internal publications: The Harvard Health Policy Review and The Harvard Science Review. “We helped create their entire online presence from ground up where information about current and past issues for these magazines can be accessed,” Gupta said.

     

    Another project that CNPL undertook was for Condé Nast, a media company that has 9.5 crore (95 million) consumers across its industry-leading print, digital and video brands like: Vogue, Vanity Fair, The New Yorker, Wired etc., CNPL helped Conde Nast  make its content to be available to mobile users across 27 countries

     

    “Established by a team of professionals with over ten years of practical experience in outsourcing, our difference is its clear focus on the delivery of long term measurable business improvement,” concluded Gupta.

  • Hathway appoints Aidem ventures for ad sales

    Hathway appoints Aidem ventures for ad sales

    MUMBAI: One of India’s biggest multi system operators (MSOs), Hathway Cable & Datacom has appointed Aidem Ventures to reach out to the country’s marketing and advertising fraternity.

     

    It has launched high impact advertising solutions’ suite on its digital platform to reach out to a captive audience through its TV channels. Its ad capabilities include:

     

    1.       EPG Banner – appears when and as long as the electronic programme guide is on display

     

    2.       Programme banner – served up for 10 seconds every time the programme ID is displayed; hence appears each time a user lands on a destination channel

     

    3.       Boot and Boom – displayed on the boot up screen each time it is launched

     

    4.       Aston pop-up – displayed at the bottom of the screen when the user is in full screen video

     

    5.       Volume pop-up – appears on the screen each time one increases/decreases the volume

     

    6.       Advertisement on mute – displayed when and as long as the mute popup is displayed on the screen

     

    7.       Synopsis Banner – displayed when and as long as the synopsis banner is shown on the screen

     

    8.       DCA Banner – displayed when the digits to the destination channel are entered on the remote control

     

    9.       Co-branded solutions on their national TV channels viz Hathway Music – a non-stop 24 hours Hindi music channel, CCC Cine channel – a Hindi movie channel and Hathway Life – the best of National Geographic channel’s content managed by NGC broadcast team. These channels are available across all Hathway and Asianet platforms.

     

    10.    Channel partnership solutions on all Hathway channels

     

    Announcing the news, Hathway MD and CEO Jagdish Kumar said, “We are confident that once advertisers experience these ad capabilities, they will be back for more. We plan to roll out more ad products over the coming year, while ensuring that they offer great ROI to advertisers and build a long term partnership.  We are happy to partner Aidem in this journey in creating a market place for Hathway’s ad products and I am confident that they will be able to successfully bridge these partnerships.”

     

    Aidem Ventures director Vikas Khanchandani said, “The Hathway ad solutions suite provides clutter-free and exclusive space on TV. It is already emerging as a powerful media option in the hands of advertisers. It is great to see such a positive response in the market. We are very happy about our association with Hathway.

     

    Hathway has operations across 140 cities and towns with subscriber base for cable TV services of analogue and digital at 11.7 million homes. Hathway has been awarded the best MSO by the Indian Telly Awards for its quality services nine times in a row.

     

    “In spite of the proliferation of various screens, time spent with TV continues to dominate viewing. Advertisers are seeing a huge captive reach and SOV in the Hathway ad platform. They will benefit immensely by the number of organic and inorganic exposures that it delivers,” added Aidem Ventures Hindi entertainment and niche channels business head Nikhil Sheth.

  • Kaizad Pardiwalla joins Orchard Advertising as COO

    Kaizad Pardiwalla joins Orchard Advertising as COO

    MUMBAI: The Leo Group has announced the appointment of Kaizad Pardiwalla to head Orchard Advertising as COO, based at its head office in Mumbai.

     

    The Leo Group CEO Saurabh Varma said, “We are delighted to welcome Kaizad to The Leo Group. Orchard, over the last year, has grown by 40 per cent y-o-y and has an incredible momentum. We required a leader with integrated experience to take Orchard Advertising to the next level. Kaizad, with his media-agnostic approach to brand building, is possibly the best candidate to add value to our clients’ businesses.”

     

    Pardiwalla added, “The way brands tell stories is changing from the 30 sec TVC to engaging the customer in conversations and making them a part of the brand story as advocates. Orchard, with its incredibly talented team has always done great work and is now poised to lead this evolution into true trans-media integration. I am extremely happy that I’m a part of this evolution and look forward to sharing my unique experience straddling digital and traditional advertising with my team at Orchard to help us create truly integrated experiences for our clients.”

     

    Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations. He started his career with Lowe Lintas in 1995 and moved to Ogilvy in 1997. After spending seven years at Ogilvy advertising, in 2004, he was appointed as business director, OgilvyOne Worldwide, the digital and direct marketing division of Ogilvy, where he headed the operations in the western region.  After three years, he took over as the national head of OgilvyOne India. During the course of his career, Kaizad has worked with clients such as American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist and Vodafone amongst others.

  • Canon India’s EVP Alok Bharadwaj moves to Singapore

    Canon India’s EVP Alok Bharadwaj moves to Singapore

    NEW DELHI: Canon India’s EVP Alok Bharadwaj will be moving on an international assignment to Canon Singapore, which is the headquarters of its south east & south Asia business operations effective 1 January 2015.

     

    Canon India will have no direct successor to the position of EVP. The president and CEO of the company will continue to head India business operations.

     

    Bharadwaj will be heading the Corporate Strategy Group and will be responsible for strategic business planning and execution as well as corporate communications for Canon’s south east & south Asian regional operations.

     

    He will also be overseeing business development in emerging Asian markets in this region. In his new role, he will be reporting to Canon’s south east & south Asia Operations president and CEO Kensaku Konishi.

     

    Canon India president and CEO Kazutada Kobayashi said, “I wish to take this opportunity to express my deep appreciation for the significant contribution made by Bharadwaj for Canon India. His indomitable spirit has helped shape Canon’s image in India and improved our market leadership, while setting industry benchmarks at the same time. We are a global company and believe strongly in leadership development with international roles. We wish him the very best for his new assignment in Singapore.” 

     

    Bharadwaj commented, “It has been an incredible journey for me at Canon India which I joined in 2001. Canon has an extra ordinary magnetic culture. I have had the opportunity to build and work with an excellent team that supported me overcome numerous business challenges and in recording massive growth for Canon in India. I am truly thrilled to have been a part of this success story and am grateful to my staff, partners and customers. India experience has opened the doors for my international assignment which I am quite excited to take. I look forward to tackling newer challenges in other emerging Asian markets.  It is a promising new role and I am eager to start.”

  • Swati Bhattacharya to lead Dentsu Mama Lab

    Swati Bhattacharya to lead Dentsu Mama Lab

    MUMBAI:  Swati Bhattacharya, the former national creative director at JWT, who was associated with the company for 22 years, has joined Dentsu India as its principal partner – creative, to take the helm at its new project Mama Lab.

     

    Started originally in Tokyo by Dentsu in 2013, and now to be introduced in India, the idea of Mama Lab is to create an ever-expanding picture of mothers in India, by tracing their personal histories across cities and villages and in-between places to answer a quintessential question on Indian mothers – Who is she? It will be an ongoing visual and oral biography of Indian mothers.

     

    “Dentsu Mama Lab aims to be a thought leader on mothers, motherhood and mothering. Understanding the different facets of a mother is what will make brands connect meaningfully with them. I’m delighted to have Swati Bhattacharya lead this initiative in India. Her enormous experience of working on brands that have had deep meaningful connections with mothers will be the credible foundation of Dentsu Mama Lab. ‘Good Innovation’ is the essence of the Dentsu brand and Mama Lab is a vivid demonstration of it,” said Dentsu India executive chairman and APAC CEO Rohit Ohri.

     

    In recent years, Swati Bhattacharya, a mother of two, was particularly responsible for building an enduring relationship with Horlicks (GSK India) and its several avatars, especially highlighting the sensitivities of the mother, wife and homemaker for the brand. Her experience in building such ‘mother’ and ‘women-oriented’ brands and taking up leadership positions in the corporate world makes her perfectly poised to head Mama Lab.

     

    Excited to head the latest initiative at Dentsu India, Bhattacharya remarked, “Men have a habit of putting mothers on a pedestal, as if she is a person who needs to be worshipped more than be understood. There is a woman inside every mother, who is not all perfect, not all ‘Devi’, not all giving; and women know that but it’s time for marketers to know that too. It’s been years that I have spoken to only women as my consumers and tried to forge an intimacy that’s born out of truth. Mama Lab gives me an opportunity to speak to women in our own language, in our own way, we might not all be perfect but we are the best that we can be! I am so glad I won’t have to fake my interest in men anymore. I am looking forward to sell to women by pressing their security buttons and not their insecurity buttons”.

     

    Much like motherhood that promises rich rewards through its firsthand trials, Mama Lab will evolve through experience and experimentation in both method and output.

     

     “As with everything Indian, we know there is no such singular entity as The Indian Mother, and we wouldn’t want to embark on a quixotic adventure of that sort in the first place. What we will attempt to do is to create an ever-expanding picture of mothers in India, much like a perpetually-growing, always-complete-but-never-truly-complete jigsaw puzzle. As an outcome, our goal will be to gain insights into mothers and motherhood in India that will truly go beyond oft-repeated motherhood statements”, said Dentsu India  executive vice-president and national planning director Narayan Devanathan, who will be closely working with Bhattacharya on Mama Lab.

     

    Mama Lab will be positioned in the public domain as a platform for mothers and brands to engage with one another and benefit from.