ITV

Category: Media and Advertising

  • 92.7 Big FM joins the ‘Swach Bharat Abhiyan’ in Goa

    92.7 Big FM joins the ‘Swach Bharat Abhiyan’ in Goa

    MUMBAI: 92.7 Big FM, has always been in the forefront to support meaningful initiatives and pave the way for a better and happier nation. Taking the ‘Swach Abhiyan’ campaign vision further, 92.7 Big FM launched the initiative in the scenic state of Goa.

     
    19 November marked the launch of the ‘Swach Abhiyan’ campaign in Goa which was fronted by Goa’s most popular RJ, RJ Prince Jacob of 92.7 Big FMin the presence of

    •         Mridula Sinha – Hon. Governor, State of Goa

    •         Francis D’Souza – Deputy Chief Minister, Goa

    •         Manoj Patil – President, Rotary Club of Panjim

    •         Sanman Kenkre – Station Head, 92.7 BIG FM Goa

    •         Mahesh Kumbhar – Programming Head, 92.7 BIG FM Goa

    •         Shailesh Seth – Station Engineer, 92.7 BIG FM Goa

    RJ Prince Jacob who has an enormous following in Goa was nominated by the governor of Goa, Smt. Mridula Sinha herself to launch the Swach Abhiyan campaign in the picturesque state. 92.7 BIG FM’s RJs – RJ Namrata, RJ Aaryan and RJ Uday also contributed to the Swach Abhiyan cleanliness drive.

     
    The Swach Abhiyan launch took place near Goa Media College, Bambolim, Goa with over 200 people joining in to support the initiative among whom there were 100 NSS students and around 50 NCC cadets. Moreover, staff members of 92.7 BIG FM came in full swing to support the cleanliness drive so as to help maintain the exquisiteness and beauty of the state of Goa. The response was overwhelming; so much so that Mr. Francis D’Souza and Smt. Mridula Sinha appreciated 92.7 BIG FM’s efforts and congratulated the FM Network for bringing the nationwide cleanliness initiative to Goa and successfully launching it.

     
    The ‘Swach Abhiyan’ campaign was launched by Prime Minister of India, Narendra Modi, on the occasion of leader, pioneer and freedom fighter – Mahatma Gandhi’s 145th birthday. While people across the nation are waking up to this vision, 92.7 BIG FM, India’s No. 1 FM network is all set to propagate the sacrosanct cause by launching the Swach Abhiyan campaign in Goa!

     

  • Digital L&K Saatchi & Saatchi announces key appointments

    Digital L&K Saatchi & Saatchi announces key appointments

    MUMBAI: Digital L&K Saatchi & Saatchi has announced two senior level appointments. Sandeep Sarma joins the agency as its client servicing digital director while Arunima Singh joins as servicing group head.

    Commenting on the new appointments, Digital L&K Saatchi & Saatchi CEO Anil K Nair said, “Sandeep Sarma brings a healthy mix of traditional brand knowledge and digital planning skill sets to head and consult a few strategic business units at Digital L&K Saatchi & Saatchi. Arunima Singh is an out and out digital native having worked in various aspects of the digital industry. A strong leader, she will be leading and building quite a few cutting edge digital led engagement initiatives for us.”

    He further added, “We are very pleased to have them on board and hope to have a great and sustainable run with them.”

    Sarma has over 10 years of rich experience in digital and has worked with Times Internet, Zapak.com and RKSWAMY BBDO on brands like P&G India, Mars India, Mercedes-Benz India, LIC, Raymond, Pepsi, Axe.

    Elaborating on his outlook to the new role he said, “I am quite excited to be part of a young and vibrant company Digital L&K Saatchi & Saatchi and aim to help create some winning case studies for some of the blue chip brands that we manage.”

    With 12 years of experience, Singh has previously worked with Social Wavelength (JWT) and Sobhagya Advertising Agency on brands such as Magma Fincorp, Dr. Batra’s, Force Motors, Kotak Mahindra, HUL, Skyscape, Apollo Clinics, Rajiv Gandhi International Airport, Tata Housing, Intel, Piramal, to name a few.

    On joining Digital L&K Saatchi & Saatchi, Singh said “Joining Digital L&K Saatchi & Saatchi has indeed been a broadening of horizon for me as it has shown me a bigger picture of digital advertising. In the short span of time that I’ve worked here, I have got an encouraging glimpse of a very congenial working atmosphere. The bonding in this agency is not only at a professional level but also at personal level which helps build an environment where creativity gets nurtured and nourished.”

     

  • Urban Ladder expands its talent pool, acqui-hires BuynBrag team

    Urban Ladder expands its talent pool, acqui-hires BuynBrag team

    MUMBAI: Urban Ladder, the online furniture company has acqui-hired the BuyNBrag team. BuynBrag co-founder Prithvi Raj Tejavath along with key team members has joined Urban Ladder as VP – home decor in an effort to strengthen and increase the talent pool of the online furniture company.

    Urban Ladder was launched in July 2012 with the vision of making a million Indian homes beautiful. So far, the company has remained focused on the furniture category and its closely curated furniture range has become synonymous with world class designs and impeccable quality.

    “Over the last two years, we have been able to do very interesting work in the furniture space and we are delighted with the feedback we have received from our customers. While we will continue to provide our customers with best in class furniture, we feel now is the right time to add a wider home décor range to our catalogue. We are happy to have Prithvi and the BuynBrag team joining us to work their magic in the home décor category,” said Urban Ladder CEO and co-founder Ashish Goel.

    BuynBrag was launched in 2012 and is known for its contemporary design and extensive decor and furnishings range.

    Tejavath said, “Urban Ladder has made a huge impact in the furniture category and has created a niche for itself. My team from BuynBrag and I look forward to contributing our expertise in the home decor segment for Urban Ladder. The amalgamation of the teams will lead to producing the best in the home décor space in the times to come.”

     

  • 92.7 Big FM elevates Jay Mehta to station head, Mumbai

    92.7 Big FM elevates Jay Mehta to station head, Mumbai

    MUMBAI: 92.7 Big FM has announced the elevation of Jay Mehta as station head, Mumbai. Mehta joined 92.7 Big FM in August 2014 in the position of sales head – Mumbai and has been an ace performer, steadily growing revenues for the station. In his role as station head, Mehta’s primary responsibility will be to manage the P&L of the station, ensuring profitability as the station continues to deliver excellent value to listeners and advertisers alike.

     

    Mehta will report to 92.7 Big FM business head Ashwin Padmanabhan.

     

    Mehta carries with him over a decade’s work experience, with companies like Uninor, Idea Cellular, Bharti Airtel and Reliance Communications. His key strengths include innovations, strategy formulation and execution, brand launches, brand associations, and sales and distribution. He has to his credit, been a key part of the launch team of two telecom giants in India – Uninor and Idea Cellular and has been instrumental in seeding the brands during its initial periods.

     

    Padmanabhan said, “It is an absolute delight to meet and work with committed employees like Jay. His relationship skills and ability to deep dive and understand the Clients requirements and offer suitable solutions, is phenomenal. We couldn’t have found anymore more apt for this role than Jay and I am confident he will lead the entire team to the next level.”

     

    Mehta added, “I am privileged to be acknowledged so early in my association with BIG FM and thank the management for the same. My clear focus going forward is to make Big FM synonymous with radio, to increase revenue share and to build a strong cohesive team that delivers excellent clutter breaking content to listeners and value to advertisers.”

     

    Jay has a superlative educational record with a distinction in Masters in Management Studies (MMS) – Marketing from Chetana College Mumbai and a Bachelor of Commerce (BCOM) degree with distinction from Narsee Monjee Institute of Commerce and Economics Mumbai.

     

  • Abhishek Razdan promoted to EVP and national business head of Jack in the Box Worldwide

    Abhishek Razdan promoted to EVP and national business head of Jack in the Box Worldwide

    MUMBAI: Abhishek Razdan, who till recently was the senior vice president and Mumbai business head, has now been promoted to executive vice president and national business head of Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, with immediate effect.

     

    In his new role, Razdan will oversee both, Mumbai and Delhi operations, as well as client relationships in Bangalore.  He will have overall responsibility for driving business growth and profitability as well as for strategic evolution.  Vice president & business head – Delhi Mairu Gupta, will continue to run Delhi operations, reporting to Razdan.

     

    Razdan joined Jack in the Box Worldwide as head of business management in July 2012 and was promoted in 2013 to business head for Jack in the Box Mumbai after helping restructure and give focus and depth to the agency.  He went on to demonstrate deft account management skills and business acumen and was a crucial part of big account wins including Pond’s Men, Vaseline, BeBEAUTIFUL and Nivea, helping create effective and award winning work and building successful client relationships on a consistent basis. Razdan also championed the development of the Louis Philippe relationship, growing it into one of the agency’s most strategically robust, creatively exciting and award-yielding and financially rewarding clients.

     

    “Over the past 24 months, we have evolved into perhaps India’s most strategically rooted agency in the digital space.  The combination of skills and resources we offer our clients is truly unique and it allows us to deliver a longer-term approach that has real business impact.  Having won several large new businesses over the past year, and being well on our way along our strategic roadmap, it became imperative to have singular leadership for the Jack in the Box brand and in the case of Abhishek, it wasn’t an “if” but a “when”.  We have a fairly detailed roadmap outlined for the next 36 months and giving Abhishek more responsibility is a major measure to ensure we achieve our goals”, said The 120 Media Collective founder & chief executive officer Roopak Saluja.

     

    Commenting on the promotion, Razdan said, “I am very excited to take on the new role. The strategy has been to be true Business Partners to our clients by giving them solutions that make tangible differences to their businesses. We have never limited ourselves to just solving communication problems or doing the expected. With a multi-skilled and a highly motivated team behind me, I am pretty confident that our leadership position in Content and Digital Communications will get further cemented in times to come.”

     

     “Abhishek has helped take Jack in the Box Worldwide to new and exciting heights in the past couple of years. His promotion is well deserved and marks exciting times for the company in the immediate and long term future,” added The 120 Media Collective chief talent officer Heather Saville Gupta.

     

    Armed with a Masters in Communications Management from Symbiosis, Pune, Razdan has around 13 years of experience in the communication industry. Prior to joining Jack in the Box Worldwide, he was at BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L, having closely worked with leading brands like Vaseline, Citibank, Shoppers Stop, Diageo, Cadbury’s, to name a few.

     

    Founded in 2006, Jack in the Box Worldwide, in its sixth year, has grown not only in sheer employee strength across both Mumbai and Delhi offices, but has also evolved in terms of its core strategic and creative competency and a stable of leading global brands from across sectors.

    The agency is currently in the process of rolling out its new positioning and identity to reflect its evolution from creative social media and digital agency to a strategic, integrated digital communications brand.  This is reflected in its recently redesigned website and a new logo that is a crisp, minimalist rendition of its comical clown mascot named Jack.  The new identity echoes an evolved, more contemporary and strategic approach towards brand building through the lens of content across multiple platforms and geographies.

     

  • MobiKwik appoints Virender Bisht as CTO

    MobiKwik appoints Virender Bisht as CTO

    MUMBAI: MobiKwik, a mobile wallet with 10 million users, has appointed Virender Bisht as its chief technology officer.

    Earlier as MakeMyTrip.com technology VP, Bisht developed a track record of delivering strong results in the payments and mobile domains. He comes with over 14 years of diverse experience in creating world-class software products at MakeMyTrip, Educomp, Studyplaces.com, TribalFusion, Exponential, and TCS. At MobiKwik, Bisht will oversee all aspects of product research and development, user experience design and tech infrastructure.

    MobiKwik founder CEO Bipin Preet Singh said, “Bringing Virender on board as the CTO is one of our many steps towards constantly enhancing the technology behind our product. We are a product focused startup and we believe that creating wow payment experiences for our consumers will result in strong acceptance of our Digital Wallet. With Virender’s background, we are certain that he will play a critical role in creating a robust engineering team and a culture of excellence at MobiKwik which will further reflect in our product. We are aggressively hiring and plan to double the strength of our technology team of Android engineers, Java engineers, Server engineers, UI frontend engineers, and UX designers.”

    On this appointment, Bisht commented, “I am excited to join MobiKwik at a stage when it is evolving into the next level of growth. My aim is to leverage my experience to develop high quality products for MobiKwik that provide delightful experiences to our customers – every single time. Together, with the rest of my team, we envision building technology solutions that reflect the MobiKwik commitment to quality, speed and reliability in the finest of details as we stand committed to our goal of a Mobile Wallet for every Indian.”   

    Bisht’s appointment comes as part of MobiKwik’s steady wave of expansion. The 90 people wallet company plans to make other strategic appointments in the near future. It has announced plans to hire a CMO, business development and partnerships head and products head over the next 2-3 months.

     

  • Equifax India acquires NettPositive

    Equifax India acquires NettPositive

    MUMBAI: Equifax Inc., a global information solutions provider, has completed its acquisition of the remaining interest in analytics and business intelligence solutions leader, NettPositive.

     

    Through this acquisition, customers benefit from a combination of data and analytics that provides a more comprehensive view of today’s consumers – a differentiator for businesses addressing complex business issues that call for innovation and game-changing insight.

     

    Having held a majority interest in NettPositive since 2012, Equifax recently announced its intent to purchase the remaining interests in the Bangalore-based company, which serves the financial services, insurance and retail industries in India, the Middle East and Africa. With this completed transaction, NettPositive is now an operating entity of Equifax’s expanding India business. Leveraging the full suite of NettPositive’s superior analytics will enable Equifax India to address changing market needs and expand its market footprint.

     

    Equifax emerging markets MD Shahid Charania said, “We are pleased to fold NettPositive – along with all of its capabilities and employees – into our Equifax India brand, as it has proven to be a tremendous asset thus far.  The combination of robust data and cutting-edge analytics has led to a successful business model as well as leading solutions for our customers.  We look forward to continuing to build on the momentum we’ve already seen, and strengthening our foothold in the India marketplace.”

  • Irrfan Khan, the face of IndiaMART’s new campaign

    Irrfan Khan, the face of IndiaMART’s new campaign

    NEW DELHI: Renowned actor Irrfan Khan is the new face for the upcoming mega brand campaign of IndiaMART, the online marketplace for businesses, set to be rolled out soon.

     

    Popularly known for playing dynamic roles as an actor, Irrfan Khan will be the luminary pull in IndiaMART’s 360 degree brand campaign.

     

    Driving the brand’s philosophy forward, this new campaign would seek to highlight IndiaMART as the gateway to fulfill all the key requirements of buyers across the globe.

     

    Speaking on the association, IndiaMART director Dinesh Gulati said, “IndiaMART has always stood apart for its deep commitment towards its clients, along with displaying responsibility, integrity and passion. Irrfan’s persona speaks a lot in line with these principles, and he also brings with him a certain sense of familiarity that a common man is able to connect with. Getting him on board was a natural and popular choice towards elevating the company’s corporate identity. We welcome him to the IndiaMART family and sincerely hope to create a strong impact in the minds of our SMEs and people at large.”

     

    On his association with IndiaMART, Khan said, “It feels great to be associated with a brand which actually kick-started and triggered the dotcom wave in India, and has been helping millions of buyers fulfill their needs, whether business or personal. IndiaMART offers simplicity and convenience to the masses, with help of just a click.”

     
    The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign and seeks to connect with millions of buyers and sellers across the country.
     

     

  • JBL appoints Makani Creatives as its ad agency

    JBL appoints Makani Creatives as its ad agency

    MUMBAI: JBL, one of the leading American audio electronics company currently owned by Harman International, has roped in Makani Creatives as its advertising agency. This development comes close after the decision on deployment of major funds to step up marketing activities and ramp up technology.

    JBL has already launched a strong campaign with celebrities Arjun Kapoor and Parineeti Chopra in order to target the youth and engage the users by launching a music video called ‘Just Be Loud’ created by Kookie Gulati from SOBO films.  

    Makani Creatives will now roll out campaigns in sync with the brand thought process – ‘Just Be Loud’. The agency has a repertoire of youth, fashion and retail brands which makes it the natural choice to partner with JBL.

    JBL director Sahil Sani said, “JBL has been a key force in developing independent divisions for audio equipment for consumer home market and professional equipment for studio, installed sounds, tour sound, portable sound (production and DJ) and cinema markets. Over the last few years, we have managed to make our presence felt in most sound and audio sectors.”

    “Our key focus now, is to increase the reach and awareness, and build on our strength as a preferred choice for end-consumers. In order to meet this objective, we are thrilled to partner with Makani Creatives as our brand agency. With them on board, we are now gearing up for the new brand identity – ‘Just Be Loud’ and innovative marketing campaigns in the near future. We chose Makani Creatives for their clear understanding of our brand, proven record for delivering some of the most successful ad campaigns and focus on delivering business results,” he further added.

    Makani Creatives MD Sameer Makani said, ‘‘JBL is a young and dynamic brand which has revolutionised the audio category, that being of head phones, headsets and bluetooth speakers. We were very charged by this proposition and that lead to a fine campaign we presented to JBL. In fact, they were quite impressed and that’s how we bagged their luxury division, Harman Kardon as well. The first set of work for JBL will be out shortly and I am sure that this will be one of the first steps of a successful journey together, we intend to take with this brand.”