ITV

Category: Media and Advertising

  • Sumeer Mathur joins DDB Mudra North

    Sumeer Mathur joins DDB Mudra North

    MUMBAI: DDB Mudra Group has announced the appointment of Sumeer Mathur as DDB Mudra North strategic planning senior VP and head.

     

    Based out of DDB Mudra North’s Gurgaon office, Mathur will work closely with national strategic planning head Aditya Kanthy, to lead planning and brand management for the agency.

     

    Before joining DDB Mudra North, Sumeer was associated with JWT (Delhi). During his tenure at JWT, he led award winning campaigns for Airtel Money and Microsoft. Apart from JWT, he has also worked with Rediffusion Y&R, Lowe Mumbai, Contract and SSC&B Lintas.

     

    On joining DDB Mudra North, Mathur said, “I am quite excited by the opportunity DDB Mudra North offers. While many agencies talk about the change in communication landscape, DDB Mudra Group seems to be the only one that has multiple disciplines working together to build brands under one roof. Too often the area of influence of the planner remains constricted to cracking an insight that turns into a TV campaign. I was also drawn to the culture of the agency which came through during my interactions with Madhukar, Aditya and Vandana.”

     

    Mathur brings to the agency an experience of over 15 years in communications across brands while being based in Mumbai and Delhi. He has worked with leading brands, across categories ranging from automobiles (Hyundai & Tata motors) FMCG (GSK, Unilever, Colgate Palmolive and Unicharm), household appliances and home electronics (LG and Microsoft), social health (USAID), airlines (Kingfisher airlines, Spice Jet) and hospitality (Taj Hotels & Resorts). He has also undertaken regional and global responsibilities for Unilever Brands (Fair & lovely, Lifebuoy shampoo, Clinic all Clear) for the South East Asian markets.

     

    Kanthy said, “We’re thrilled to have Sumeer on board. He’s an incredible talent. Vandana, Sambit and Sumeer make a formidable team in Delhi. He’s excited about working with all the DDB Mudra Group agencies under one roof and leading our bright young team to create influence and apply creative thinking for business growth. We’ve got a lot to do to be the best agency in the city and he’s up for it.”

     

    Added DDB Mudra North president Vandana Das, “I’m so excited to have Sameer as part of the DDB Mudra group in Delhi. Sumeer is a dynamic leader & brings with him experience & maturity that is required to strengthen existing brands while ensuring that we are on a growth drive. I believe that he is a great asset & we can use his skills and talents in making our agency reach new heights.”

     

  • Global creates a successful campaign for XRBIA

    Global creates a successful campaign for XRBIA

    MUMBAI:  XRBIA appears to have arrived at the mix of real estate marketing: affordable units, a fixed rate home loan at 7.25 per cent and an innovative outdoor media mix plan in Mumbai and Pune by Global Advertisers.

     

    The OOH agency has succeeded in crafting a campaign to attract buyers and investors to XRBIA with Times Property being held from 27 to 30 November at BKC in Mumbai.

     

    The campaign according to the agency has scored a number of firsts.  For example, no Pune-based builder has launched a campaign of this size in Mumbai, so far. The 7.25per cent fixed rate home loan being offered by India Bulls is also a first, as is the response that the campaign has attracted for the brand. The outdoor campaign in Mumbai and Pune was spread over seven days, and employed three distinct creative artworks.

     

    XRBIA CMO Pradeep Iyengar said, “We had some big and bold ideas that needed urgent action. We trusted Global to coordinate and execute those ideas, and they did! We are very happy with the footfalls at the venue, and there are three more exciting days to go.”

     

    The Eiffel Group (XRBIA) is based in Pune with realty footprints in Mumbai, Nagpur, Delhi and Bangalore with over 25 million sq. ft. of existing development and 119 million sq. ft. of planned projects.

     

    Global Adverrtisers MD Sanjeev Gupta commented, “At our end we moved fast with our vendors, service providers and team members to ensure timely delivery. The results have been very heartening on the very first day. I am grateful to my team of marketers, media planners, vendors and all the people at XRBIA who made this happen.”

  • Seagate appoints MD, sales & marketing for Asia

    Seagate appoints MD, sales & marketing for Asia

    MUMBAI: Seagate has appointed Rex Dong as its managing director of the sales and marketing organisation for Asia, excluding China and Japan. Dong will assume responsibility for sales, marketing and business development for Asia, in addition to his existing responsibilities as the country manager of Taiwan, Seagate Technology.

     

    “We are pleased to announce Rex’s new appointment,” said Seagate Technology senior vice president of global sales BanSeng Teh. “His excellent leadership skills will enable him to organise and manage diverse teams across multiple countries to build a more successful business for Seagate in Asia. Moreover, Rex has exceptional experience in working with the OEM customers and business partners. Rex also has acute business acumen and the ability to identify new business opportunities. We are confident that with Rex at the helm, he will take Seagate’s business in Asia to a higher level.”

     

    Dong was the former OEM manager for Seagate in Taiwan from 1992 to 2000, and he joined Seagate as the country manager of Taiwan, responsible for sales, marketing and the overall leadership of the Taiwan office in 2008.

     

    Prior to this, Dong was the general manager of Portwell, president and senior vice president of Ennoconn Corporation, an embedded solutions provider owned by Foxconn Technology. In addition to that, he held various management, sales and marketing positions at Mitac and Wiso Electronic in Taiwan.

     

    Dong majored in Electronic Engineering at the Tamkang University, Taiwan and graduated from the eMBA of National Chengchi University, Taiwan.

  • Genesis Burson-Marsteller announces senior appointment

    Genesis Burson-Marsteller announces senior appointment

    MUMBAI: Genesis Burson-Marsteller announces the appointment of Vijay Sankaran as Director, Digital Strategy, heading GBM Digital Studio, a Centre of Expertise that provides specialised services and counsel to meet the needs of our clients.

     

     “Vijay’s appointment reflects Burson-Marsteller’s commitment to strengthen focus on building digital strategies that meet the needs of our clients. Vijay is a key addition to our leadership team and he will provide critical support in articulating digital concepts and solutions in a clear and compelling way to our clients.” says Nikhil Dey, President, Genesis Burson-Marsteller, India & South Asia.

     

     Yu Yu Din, currently Head of Digital, is relocating to her home country, Myanmar. She will be moving on from the consultancy by the end of 2014. Vijay will spearhead GBM Digital Studio and drive the opportunity space for Genesis Burson-Marsteller and its clients’ digital presence; creating innovative ideas that bridge digital and public relations as well as digital and marketing, to provide solutions and services that are driven by consumer insights. GBM Digital Studio comprises of a strong team of digital strategists, creative specialists working on digital and social media mandates for clients across corporate and financial, brand and consumer, telecom and technology, and health and wellness practices.

     

     Commenting on his new role, Vijay says, “Digital is a force multiplier for our business of integrated communications. Genesis Burson-Marsteller has successfully embedded digital strategists in each practice to drive campaigns for our clients. My focus is to take our solutions to the next level with strategic and creative programmes that go beyond siloed social platforms. I am very excited about our unique GBM Live! Newsroom – a cross-functional team led service that delivers real-time media and social insights to help create more agile content and act as a crisis management command centre. Digital will also be supported by GBM Content and Design Bureau, another Centre of Expertise at GBM, for multimedia content, with a team of in-house specialists that include graphic designers, former TV producers, editors and videographers.”

     

     A seasoned communications professional, Vijay brings with him a wealth of 25 years’ experience, spanning advertising, digital marketing, public relations and social media. Before joining Genesis Burson-Marsteller, Vijay worked with Social Wavelength, a social media agency as Director, Digital Strategy and Planning. He has also worked with Edelman PR as Head Digital and Nokia Siemens Network as Head Social Media, a global role. At Urja Communications, he started as an advertising Creative Director, reinvented himself as an Interactive Creative Director and digital evangelist during the dotcom era, helping drive the agency’s transformation into a full-service digital agency. He later moved into a pure digital strategy role.

  • Ipsos appoints Deepak Singh as marketing business head

    Ipsos appoints Deepak Singh as marketing business head

    MUMBAI: Ipsos has appointed Deepak Singh as executive director and head of Ipsos Marketing business in India. He will be based out of Ipsos Bengaluru office and will report to Ipsos Research MD Amit Adarkar.

     

    “Ipsos InnoQuest, Ipsos MarketQuest and Ipsos UU WSBL’s under Ipsos Marketing umbrella comprise a significant part of our business. In order to drive Client satisfaction and aggressive business development amongst our Marketing WSBL Clients, we have created a new leadership role in India which Deepak will head,” said Adarkar.  

     

    Singh will be responsible for P&L of Ipsos Marketing business in India except Ipsos Healthcare. Ipsos InnoQuest head and executive director Vidya Sen, Ipsos MarketQuest head and executive director Shubhranshu Das and Ipsos UU head and executive director Rinku Patnaik will report to him.     

     

    “I am delighted to join Ipsos Marketing business, which helps clients to transform insights into a distinctive competitive advantage. Our specialists offer simple, intuitive solutions built on powerful philosophies and always linked to business outcomes,” said Singh.

     

    He added, “Integration of Ipsos Marketing business in India will help us better coordinate and our aim will be to provide our clients end-to-end marketing research solutions in order to help them uncover people insights and motivations on their markets, innovate and position their brands, and maximise sales to get the best return on investments.”

     

    Prior to joining Ipsos India, Singh was officer at Kantar Japan responsible for non-Japanese global accounts based at Tokyo. Immediately before that he was working as TNS India as managing director – south, looking after south India and Sri Lanka business based out of Bangalore.

     

    Singh is not new to Ipsos as he has previously worked with Ipsos India as executive director and country manager based at Mumbai after an internal relocation from Ipsos Singapore in 2007.

     

  • Amarinder S Dhaliwal joins YU as chief operating officer

    Amarinder S Dhaliwal joins YU as chief operating officer

    MUMBAI: Micromax Informatics has appointed former co-founder and CEO of Done By None, Amarinder S Dhaliwal, as the chief operating officer (COO) for its new internet brand, YU.

    With over 20 years of experience in managing and incubating businesses, Dhaliwal has earlier led leading brands including Indiatimes Shopping and Zigwheels.com.

    Dhaliwal’s appointment is a testimony to the vision for YU, which is to bring in the best minds from the internet industry and build a world-class team. He will work closely with co-founder Micromax Rahul Sharma to build an innovative digital brand that engages directly with the user community.

    Sharma said, “These are exciting times for us. With YU, our aim is to reach out to a very unique set of audiences; tech-enthusiasts, digital natives and the developer ecosystem. Amarinder brings a unique combination of expertise with his entrepreneurial and leadership roles in internet & ecommerce space. He will be leading marketing initiatives for building the brand with a community of highly engaged users, driving revenue from product & services and setting-up world class internet operations. His rich experience will give an edge to our business and help us achieve this aim.”  

    “I am very excited with the opportunity to build YU as the first truly global internet and technology brand originating from India. My strong beliefs resonate with the company’s vision to be user centric and build world class products. We are building a brand where the user has the power to co-create and make things happen their way. We will build a strong ecosystem of connected devices thereby creating a revolutionary, new age internet brand,” said Dhaliwal.  

     

  • #fame & CAA Kwan partner to build digital video communities for celebs

    #fame & CAA Kwan partner to build digital video communities for celebs

    MUMBAI: #fame, India’s premier talent led digital entertainment network and CAA Kwan, the country’s leading celebrity management firm have announced a pioneering strategic partnership in the digital entertainment space.

    Through this alliance, #fame and CAA Kwan will help some of India’s top celebrity talent to engage strongly with their fan base by co-creating and promoting digital video content and communities around them. This will take the form of exclusive digital video channels and shows on the #fame network, which will give fans and audiences unique access and insight into the persona of some of the nation’s most loved celebrities including award-winning actors, music maestros, top models and sport stars.

    Speaking on this partnership, Vijay Subramaniam, PARTNER, CAA Kwan said, “Iconic entertainers and celebrities share a common trait, that of having an engaged and active fan community around their brand. In this social age, where digital is revolutionalising everything about entertainment, building a video community is key for our celebrity talent to connect deeply with fans. We’re very excited to partner with #fame and look forward to building a great offering together using our respective strengths.”

    Adding further, Puneet Johar, MD, TO THE NEW Ventures, commented, “As smartphones and web access becomes more mainstream, mobile video will increasingly be the currency of consumer Internet. CAA Kwan shares our vision on digital and complements our talent focus and this partnership will help celebrities benefit in such a fast evolving landscape.” TO THE NEW Ventures is the parent company of #fame.

    Commenting on this, Saket Saurabh, CEO, #fame said, “Entertainment is getting re-defined and disrupted by digital video. The kind of content and engagement that can be served to audiences on it is greatly unaddressed by other media. And this is where India’s top celebrities can create meaningful content and communities, which genuinely reflect their passion and personality as entertainers and icons. We are very excited to lead this shift.”

    #fame has emerged as one of the fastest growing digital entertainment networks in the country within a few months of launch. Catering to mobile millenials through an integrated ‘talent-first’ strategy, #fame is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next 3 years. #fame strategically focuses on emerging and established talent to build digital properties, channels and communities around them. #fame recently announced its premium fashion property ‘School of Style’ – a showcase of top fashionistas with Karan Johar as judge. #fame has also brought on board renowned music composer Pritam to spearhead ‘Websinger’, its music initiative which will seek out promising young singing talent. Apart from several emerging talent, other celebrities that have signed up with #fame include TV star Maria Goretti, child comic star Saloni, top model, actress and fashion icon Anusha Dandekar, celebrity chef Ajay Chopra, singing sensation Shibani Kashyap. #fame also has channels with fitness icon and model Milind Soman and renowned sports commentator Harsha Bhogle.  #fame is available across several digital and social platforms including YouTube, Facebook, Google+, Twitter, WeChat, DailyMotion and others.

    CAA KWAN is India’s leading entertainment entity creating unique opportunities for clients in the areas of commercial endorsements, live appearances and performances, motion pictures and television (including packaging and sales), music, sports consulting, licensing and merchandising and business development, among others. Some of the key clients CAA KWAN represents include Ranbir Kapoor, Deepika Padukone, Farhan Akhtar, Shahid Kapoor, Sonakshi Sinha, Shraddha Kapoor, Jacqueline Fernandez, Yo Yo Honey Singh, Pritam, Terence Lewis, Boman Irani, Zoya Akhtar, Kabir Khan among others.

  • FCB Ulka Digital appoints Anushree Ghosh as strategic head

    FCB Ulka Digital appoints Anushree Ghosh as strategic head

    MUMBAI: FCB Ulka Digital has appointed Anushree Ghosh as digital strategic head.

    Prior to this, Ghosh was with SapientNitro where she was leading the strategy function. Ghosh has worked on a gamut of brands such as Nestle, eBay, ITC, GSK Horlicks and MTV, among many others in her previous avatars.

    Her expertise lies in decoding the digital consumer behaviour with over 12 years of varied experience and brings with her deep knowledge of digital strategy and brand management, which ensures deep consumer understanding and engagement.

    FCB Ulka Interactive senior VP Satish Ramachandran said, “We have had a great year, we have won quite a few large new business, we have won over 14 prestigious awards. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Anushree’s experience will take FCB Ulka Digital to greater heights.”

    On her new role, Ghosh said, “FCB Ulka Digital has some great accounts and has been doing clutter breaking work. They have consistently won awards over the last two years from IAMAI, Afaqs, Indian Digital Media Awards, DMAi, etc. I feel proud to join a talented team of digital mavens and look forward to adding powerful and impactful insights.”

    FCB Ulka  Digital client list includes Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision and Tata Housing to name a few.

     

  • Is the current generation evolved? #fames find out

    Is the current generation evolved? #fames find out

    MUMBAI: Has the new Indian youth truly come of age? Are they braver and open to accepting the realities of life and speaking the truth? The youth in India has some answers for such questions that have been compiled through a series of vox pop videos by one of India’s talent led digital entertainment network, #fame. These videos are trying to throw light on how a typical Indian youth reacts when they face unconventional questions centered on women.

     

    The channel went to the streets of Mumbai and other cities to ask the young generation about topics like the following:

    Makeup versus no makeup
    Who do women dress for?
    How do they want their ideal man/ woman to dress?
    Cleavage: to show or not to show?
    Hair or no hair? Nation wants to know.

     

    Viewers can watch these videos through the channels network on social and digital platforms such as YouTube (https://www.youtube.com/user/LivYourFame), Facebook (https://www.facebook.com/livyourfame), WeChat, DailyMotion. This extends the network’s focus on key strategic genres, which include fashion, food, music and comedy. Catering to mobile millenials through an integrated ‘talent-first’ strategy, #fame strategically focuses on emerging and established talent to build engaged digital content and communities with them. #fame is building a network spanning 5,000 channels and 50,000 content creators across six countries over the next three years.

     

  • ‘Make in India’ charts manufacturing-led growth, says Chaitanya Prasad

    ‘Make in India’ charts manufacturing-led growth, says Chaitanya Prasad

    KOLKATA: The ‘Make in India’ campaign initiated by Prime Minister Narendra Modi means Indian economy will shift from services-led growth to labour-intensive manufacturing-led growth, said Patents, Designs and Trademarks controller general Chaitanya Prasad at the Confederation of Indian Industries (CII) seminar.

    Urging the industry to opt for the intellectual property rights (IPR), Prasad said that the Indian industries get their products patented.

    “It is the IPR that will determine the country’s progress and the Indian industry should move towards the Madrid System as it is used widely,” Prasad

    Highlighting that the biggest concern was lack of awareness, Prasad said that India could not reap the benefits of registering and protecting trademarks (TM), globally. “While there are 11,000 TM designations from abroad, the number of Indian applications was about 185,” he said.

    Hoping that India would catch up with the rest of the world, Prasad said the patent filing system had been made online and available 24×7.