ITV

Category: Media and Advertising

  • MobiKwik appoints Mrinal Sinha as head of strategy

    MobiKwik appoints Mrinal Sinha as head of strategy

    MUMBAI: MobiKwik, mobile wallet with 12 million users has roped in former Brattle Foods founder and executive director Mrinal Sinha as head of strategy.  He will be helming the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company.

    MobiKwik founder CEO Bipin Preet Singh said: “We, at MobiKwik, are well-poised for the next stage of growth. Having established the brand as the leading mobile wallet in the country, we are now looking at strategic expansion and diversification. Sinha will play a pivotal role in our further evolution thanks to his years of business development and corporate strategy experience across domains. We are pleased to have him on board.”

    Sinha opined: “MobiKwik has firmly positioned itself as a leader in the digital wallets space with a culture of excellence and technology-enabled user convenience. I am excited to join the team at this stage and be a part of its growth story. My objective will be to leverage my education and experience to chart out the expansion strategy for the company, form key partnerships with banks, device makers and other payments companies. I am also looking forward to identifying new business lines for MobiKwik and set the ball rolling for the same in the near future.”  

    Singh has a dual degree (Master’s and Bachelor’s in Technology) from IIT-Madras. He also has a Master’s in Business Administration from Harvard Business School, USA. He has diverse and prolific experience of working in globally-renowned organisations such as McKinsey and Company, Michael and Susan Dell Foundation and EMC Corporation.

    MobiKwik has been witnessing tremendous growth with an exploding user base and partnerships with leaders in all e-commerce categories. The key appointments in the organisation are designed to contribute significantly to MobiKwik’s further expansion plans.     

     

  • Milind Naik joins Pepper Media as Tech director

    Milind Naik joins Pepper Media as Tech director

     MUMBAI: Milind Naik, the former Star and Widen Cricinfo CTO, has been roped in by Pepper Media as technology director.

    Pepper Media, a multi-channel network (MCN) on YouTube, floated by former founder and CEO of iStream.com, Radhakrishnan Ramachandran. iStream.com was a premium video-on-demand service launched in 2011 with backing from SAIF Partners.

    “If you are looking at building a sustainable business model in the MCN space, technology will be one of the key accelerators. We are looking at marrying brands with content concepts and we need to see brand managers looking at online videos as a cost effective and powerful alternative to TV. Technology will play that key role in simplifying the model for brand managers, by helping them analyse the impact of their video campaigns on platforms like YouTube,” said Ramachandran

    Naik has over 22 years of experience. This includes an entrepreneurial stint; when he launched Pappilon, one of the earliest mobile application development companies. He then launched an analytics firm specialising in buying patterns and consumer analytics for brands for the international markets.

    “With videos being watched more on multi devices, it is imperative for brands to maximise on the same, the likes, dislikes, what is trending is yet to be captured in a 360 degree and that is the aim here at Pepper Media.  I am excited to be part of a team that has been pioneers in the online video space. Metrics for consumer analytics on video is the next big thing. Technology analytics are faster and accurate as people are moving towards a more expressive form of personal views. For technology to make a difference it is the collective intelligence of the team which matters the most and that is what I see here at Pepper Media,” said Naik.

     

  • Odisha to undertake large scale advertisement for Golden Beach Festival in Kolkata

    Odisha to undertake large scale advertisement for Golden Beach Festival in Kolkata

    KOLKATA: With an aim to promote Golden Beach Festival to be held at Chandipur-on-sea in Balasore district from 8 January, the Odisha government has decided to go for large scale advertisement of Golden Beach Festival in the city of Kolkata. The move is aimed to woo the tourists from Kolkata.

     

    An official of tourism department said that the Odisha government has agreed to publicise the festival in the neighbouring West Bengal. “As part of the intensive campaign, hoardings and posters would be put up in Kolkata. Besides, advertisements would be released in newspapers,” he said.

     

    When asked how much the government would earmark for the marketing of the Beach Festival, the official could not furnish the amount but said the government would spend sizable amount as it is looking for more visitors from West Bengal.

     

    Artistes from Rajasthan will perform Chakri dance, while troupes from Assam will present the traditional Bihu dance. Renowned artistes from Kerala are also expected to perform. Kuchipudi dance of Andhra Pradesh will be another attraction for the visitors, the organisers said.

     

    It is further learnt that all the programmes will be sponsored by Songs and Drama Division of Government of India and Eastern Zonal Cultural Centre (EZCC), Kolkata. As the festival is aimed at providing a platform to the local talents, Odissi, Gotipua and Sambalpuri dances of the State besides modern dance forms will be staged.

     

    This annual cultural extravaganza of the district is scheduled to be inaugurated by Odisha tourism minister Ashok Panda while Union tribal affairs minister Jual Oram is expected to attend the valedictory function.

     

    Beach sports like parasailing and zorbing, which are more popular in foreign countries, will be the other major attractions this year. The sports competitions will be organised from 10 am to 5 pm during the festival days, it is further learnt. The government would highlight these attractions in its campaigns to attract more visitors. 

     

    Other attractions include exhibition of art, craft and culture, competitions in sand art, food stalls and display of missile models by the defense establishments. More than 100 stalls displaying handicraft products of different areas will be set up.

  • Global Advertisers says ‘Hola!’ for Thomas Cook in Mumbai

    Global Advertisers says ‘Hola!’ for Thomas Cook in Mumbai

    MUMBAI: Global Advertisers, Mumbai’s outdoor media giant has launched a massive campaign for Thomas Cook’s innovative push for Mexico Tourism. It focuses on the country’s Spanish heritage as well as its Incan roots. Moreover, the campaign aims to attract Indian tourists who are making international trips in rising numbers year after year.

     

    With the Thomas and Cook campaign, Global Advertisers adds yet another prestigious brand to its fast expanding kitty. Global is the largest owner of premium hoarding sites in the Mumbai Metropolitan Region with associates and partners across India.

     

    The campaign rolled out in cities like Mumbai and Delhi started from 8 December and ran till 22 December. In Mumbai it focused on areas like Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion and Vile Parle.

     

    Global Advertisers MD Sanjeev Gupta stated that the initial reports were very encouraging. He believed that Indians are familiar with Mexican food, music, dance and culture and a rising number of Indians speak Spanish. “We choose some of the best sites in Mumbai for the campaign. These are neighbourhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution. The buzz is fantastic. I thank the client and my entire team for pulling this off.”

  • Philips Air Purifier partners with ‘PK’

    Philips Air Purifier partners with ‘PK’

    MUMBAI:   Today, in-branding in television and films has become a must. The visibility given to it through these popular shows and films is humongous.

    The latest to join the bandwagon is Philips India, which has entered into a marketing association with the movie ‘PK’ starring Aamir Khan and Anushka Sharma to promote the company’s innovative range of air purifiers.

    On the association, Philips India consumer lifestyle president ADA Ratnam asserted, “Clean and Healthy Air should be everyone’s right. We at Philips have always aimed at serving our patrons in the best possible way and have strived each time to offer solutions that meet the real needs of people. It gives us enormous pleasure to communicate the novelty of this range to the spectators in association with the movie ‘PK’ which is one of the biggest films releasing this year.”

    This campaign highlights the uniqueness in the product range, while displaying different facets of Aamir Khan’s unique character in the movie, thereby supporting the message of, ‘Think Differently. Breathe Differently’.

    Go Fish Entertainment, an entertainment and sports marketing company with more than nine years in the industry, has been instrumental in getting the deal done. The company’s director Sajay Moolankodan said, “Philips has never failed to impress consumers with its wide-ranging products, and yet again, will evince a similar response as in the past. It is important to identify the right movie that would connect with the brand’s identity and communicate the right message to its target audience. What could be better than associating the Philips Air Purifier with PK, the year’s most anticipated movie!”

    Producer and director Rajkumar Hirani shared his thought about this association saying, “We are pleased and excited to be associated with Philips on PK.. This is truly a dynamic association and we are delighted to have Philips Air Purifier as a marketing partner on PK.”

     

  • WPP appoints Roberto Quarta as chairman-designate

    WPP appoints Roberto Quarta as chairman-designate

    MUMBAI: WPP plc has appointed Roberto Quarta to its board as a non-executive director and chairman-designate. He will join the board on 1 January 2015 and will offer himself for re-election at the company’s Annual General Meeting to be held in June 2015. Subject to his re-election, he will be appointed chairman to succeed Philip Lader, who joined the board as chairman in 2001.

    Quarta is chairman of Smith & Nephew plc, a FTSE 100 global medical technology company, and chairman of IMI plc, a FTSE 250 engineering business. He is also a partner at the private equity firm Clayton, Dubilier & Rice and a non-executive director at Spie SA. Previously, he was chief executive and then chairman of BBA Group plc, Rexel SA chairman  and BAE Systems plc,  Equant NV, Foster Wheeler AG and PowerGen plc non-executive director.

    In the Company’s last Annual Report issued in April 2014, Lader announced his plan to step down as chairman at the close of 2014. The WPP board has requested that he continue until such time as Quarta steps down as Chairman of IMI plc.

    Lader said, “Roberto brings to WPP extensive, diverse experience in corporate governance and global commerce. This completes our refreshment of the board, which over the last three years has seen the appointment of 10 internationally recognized business leaders from four continents and the phased retirement of long-serving directors.”

    CEO Sir Martin Sorrell commented, “Following an exhaustive search, the Board has chosen Roberto to be its next Chairman, as his experience and background complement and will help develop WPP’s strategy in new markets, in new media, in data investment management and the application of technology and, last but not least, horizontality.”

    Quarta commented, “It is a great honour to join the board of WPP, a global leader in its field and an outstanding success story in British business. I look forward to working with the Board to help the company as it continues to build leadership positions in the fast changing media markets.”

    No disclosure obligations arise under paragraphs (1) to (6) of LR 9.6.13 R of the UK Listing Authority’s Listing Rules in respect of this appointment.

    Full details of Quarta’s remuneration arrangements will be given in the Directors’ Remuneration Report 2014.

    The transition in the chairman’s role will occur, if Quarta has resigned from the IMI board as anticipated, immediately at the close of WPP’s June AGM or thereafter upon such resignation.

    Quarta will be appointed to serve as a member of the Nomination and Governance Committee and the Compensation Committee.

    In the 14-year period Lader has served as chairman, WPP’s billings have grown from ?14 billion to ?46.2 billion, PBIT from ?378 million to ?1.583 billion, dividend per share from 3.75p to 34.21p, the dividend pay-out ratio from 13 per cent to 42 per cent. The shares have risen from 829p to 1313p, the market capitalisation from ?9.1 billion to ?17.3 billion and the number of employees (including associates) from 65,000 to 177,000.

  • Henkel appoints Manish Dave as business director

    Henkel appoints Manish Dave as business director

    MUMBAI:  Henkel Adhesive Technologies, a subsidiary of Henkel AG & Co. KGaA, Germany and the market leader in adhesives, sealants and surface treatments has appointed Manish Dave as business director of Automotive & Metals for Henkel in India. With a career spanning over twenty years, Manish has in-depth knowledge and expertise in the automotive industry.

     

    As the Business Director for Automotive & Metals in Henkel in India, Manish Dave will be responsible for the Sales and Technical Service. He will be closely working with global teams and Germany to develop and execute various initiatives geared towards sustainable, energy efficient, light weight solutions for the Automotive and Metals market in India.

     

    Jeremy Hunter, President, Henkel Group India, said, “We are pleased to have Manish Dave on board and we are confident that with his experience and technical expertise in the automotive industry, he will create a significant impact within the organization and in the industry.”

     

    Manish recently moved to India after spending twenty three years in the United States of America. He has been a part of Henkel based in Detroit for the last seven years. Before joining Henkel India, Manish has worked with PPG Industries in numerous management roles working on various technology segments.

     

    Manish holds a Master’s Degree in Polymer Chemistry from University of Detroit Mercy, Michigan, USA.

  • Mahesh Narayanan joins Tonic Media’s advisory board

    Mahesh Narayanan joins Tonic Media’s advisory board

    Mumbai: Digital agency Tonic Media has appointed of Mahesh Narayanan to its advisory board. Formerly with Google India as Mobile country head, Narayanan is credited with taking mobile advertising in India to the next level and also seen as one of the pioneers in the digital media space.

    Commenting on the new appointment, Tonic Media CEO Chetan Asher said, “Tonic has been growing at an incredible momentum and it is time we took it to the next level with a vision of dominating the digital space. We are honored to have someone of Mahesh’s stature bringing his invaluable experience. Together, we can add value to our clients’ businesses with new brand-building strategies.”

    Narayanan comes with over 15 years of experience across businesses in the mobile, adtech and consumer internet spaces. Speaking on this development, he stated, “Tonic Media has been successful in establishing themselves as a digital powerhouse with a great roster of clients across various industries. I look forward to sharing my technology and digital advertising experience with the Tonic team to help them become market-leaders.”

    Narayanan has held various senior leadership positions across global technology media companies such as Google, AdMob and Sociomantic. He spent seven years at Google India as the founding member of Google India’s direct sales operations in 2005 and helped lay the architecture for the growth of Google in India. He joined AdMob as the Country Manager for India in 2009 and moved back to Google after the acquisition of AdMob.

    He was named the Mobile Marketing Person of the Year at the Indira Marketing Excellence awards in 2011 and has also been featured in the Digital Power 100 list as one of the icons of India’s Digital ecosystem in 2012 by Impact – a leading advertising, media and marketing publication.