ITV

Category: Media and Advertising

  • Kerala to promote tourism with new ayurveda focused campaign

    Kerala to promote tourism with new ayurveda focused campaign

    KOLKATA: The tourism department of Kerala government is planning to launch a campaign focused on ayurveda to promote tourism and position the state of Kerala as home of ayurveda.

    The board is also looking at a year-long campaign – ‘Visit Kerala Year’ to celebrate tourism in the state and it would commence from mid-April, coinciding with the New Year in the Malayalam calendar.

    Kerala Tourism spent around Rs 45 crore on the marketing and campaigns to promote tourism activities in the state in the current fiscal that id 2014-15. For the next fiscal, that is 2015-16, the budget would be in the same line if not more, as the state is betting on tourism growth.

    “We will sooner have TVCs and campaigns focused on ayurveda to promote tourism,” said Kerala tourism, additional director (general) Anupama TV, in Kolkata, on the sidelines of an event organized to promote the state as a favourite destination on Monday.

    Leveraging the increased air connectivity, a focused ayurveda and monsoon campaign will be conducted in the Middle East where 90 per cent of the diaspora is from the state.

    The other campaigns including TVCs focusing on the backwaters, beaches were aired last year, said Anupama TV.

    Tourism is Kerala’s second biggest income source, after remittances from non-resident Keralites abroad. The state earned Rs 23,000 crore from tourism in 2013.

    Kerala is looking at increasing the number of tourist arrivals in the state to over 1.37 crore in 2015 as it plans an array of activities to promote the state as perfect holiday destination.

    Also, to promote the number of foreign arrivals, the tourism department is taking a number of initiatives and is exploring new markets such as China, Japan and Korea apart from campaigns in Europe.

    When asked about Kerala Tourism’s most ambitious sea plane project, she said that sea plane services will commence soon.

    Kerala Tourism had to stop the sea plane services, after its inaugural flight in Kollam in early 2013 owing to widespread protests from fishermen in the state.

  • Razorfish bags five awards at Global Youth Marketing Forum

    Razorfish bags five awards at Global Youth Marketing Forum

    MUMBAI: Razorfish India bagged five awards at the ‘Social Media Summit & Awards.’ The agency won the ‘Social Media Campaign of the Year’ award for Van Heusen, ‘Best Use of Twitter’ award for Allen Solly, Van Heusen and Alto #25LakhAltos and ‘Online Game of the Year’ for Alto – K10 Get-Set-Chase.

     

    “We feel immensely proud and delighted to partner our clients in this journey of success!” said Razorfish India COO Gaurav Pathak.

     

    “We are delighted that the recognition comes in, in just less than two years of our operations in India,” he added.

     

    Razorfish is the digital AOR for Maruti and has also set up and drives “The Epic Center” housed within Madura Fashion and Lifestyle for responsive social listening and interventions.

     

    Razorfish India CEO Charulata Ravi Kumar said, “Clearly, when the client encourages the agency to drive innovative business solutions and the agency delivers it through an integrated approach of strategy, technology and creativity, it’s already a winning team. And these awards corroborate just that.”

     

    Maruti Suzuki India VP (marketing) Manohar Bhat added, “Maruti has already been ranked the topmost Indian brand and has the highest SOV in the social media space. But we like to constantly challenge ourselves to keep doing something innovative and engaging with our consumers and Razorfish aligns itself very well to this ambition. This award is a reflection of this partnership.”

     

    Allen Solly COO Sooraj Bhat informed, “With the all-pervasive presence of the digital medium, brands will need to continuously look at how they engage with consumers. From an era of manufacturer speak, brands have had to move to a more human level, especially when the consumer is in charge of conversations. Allen Solly has been working closely with Madura Fashion and Lifestyle’s Listening Center – The Epic Center, to look out for opportunities where the brand can find a role. ‘How Allen Solly said Sorry’ was one among many such campaigns we have run in a little under a year. In this, I am proud that the team at Epic Center showed the presence of mind to come up with a response, completely in the brand’s tone of voice.”

     

    Van Heusen COO Vinay Bhopatkar said, “This is a huge moment of pride for us. Van Heusen looks at the digital medium very seriously with the objective to engage and build associations with its consumers. The brand is constantly striving towards innovation and exciting ways to connect with its consumers on this platform. This recognition reaffirms the work we are doing.”

  • Biscoot bags ‘Innovation in Supply Chain’ award

    Biscoot bags ‘Innovation in Supply Chain’ award

    MUMBAI: Biscoot, an offline app store initiative by Shotformats Digital, has won a place in ‘The 2nd Inc. India Innovative100 Award.’ The conference and awards ceremony, presented by Inc. India Magazine, is an initiative to identify and recognize top 100 innovative mid-sized companies in India. Biscoot was judged winner under the ‘Innovation in Supply Chain’ category.

     

    The app store bagged the award for its completely revolutionary distribution model. Its brick and mortar mobile app stores ensure that movies, songs, games and apps are available with ease, throughout the country. Biscoot has nearly achieved pan India presence through its 7,000 plus outlets. They are targeting a presence across more than 12,000 outlets by the year-end and more than 40,000 outlets by end of 2015.

     

    At being recognised amongst the top 100 innovators in India, Shotformats MD and CEO Niyati Shah said, “To ensure innovation is embedded in the company, we keep sharing results and impact of the practices the teams introduce keeping them excited and motivated.”

     

    In the past, the company has won similar award for its unique distribution model.  Shah, herself had bagged the award of a ‘Women Leader’ in the Telecom sector for bringing in the path-breaking concept in the mobile space and hence taking the innovations to higher levels.

  • WPP’s tenthavenue appoints Sudipto Roy as CEO, Emerging Markets

    WPP’s tenthavenue appoints Sudipto Roy as CEO, Emerging Markets

    MUMBAI: WPP’s global communications company, tenthavenue, has appointed Sudipto Roy as CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey.

     

    Roy will lead tenthavenue across high growth established markets, including China, South East Asia, Hong Kong, South Africa, and drive tenthavenue’s expansion into new markets, including Turkey, Middle East and Japan.

     

    Based out of Singapore, Roy will begin his new tenure in mid-April. Roy spent a significant part of his career in various leadership roles within Mindshare across India, APAC and Africa. These include chief client officer, chair of the Product, Service and Partnerships council, and as client lead for Unilever across APAC, Africa and Turkey, where he played a key role in global leadership of the account.

     

    In the last two years, he spearheaded the partnership drive at Mindshare across diverse domains such as big data, mobility, emerging consumer marketing, content and word of mouth marketing, marketing data and visualisation technologies, as well as orchestrating the creation of new products and revenue streams.

     

    Tenthavenue founder and CEO Rupert Day said, “This appointment comes at a time when we are refocusing our vision for the future. We have had a fantastic start over the last four years, and we want to remain nimble, agile and focused for the next five. By recruiting Roy, we are continuing the energy and direction tenthavenue requires to keep growing, and to keep building winning propositions. Roy is a pivotal part of our APAC management team, and has the right experience to help us realise our strategic ambition to become the best ‘connected experiences’ company in the world. His deep knowledge of the emerging markets, of the technology landscape and his ability to connect the dots to drive new age partnerships is the perfect combination for a company like ours.”

     

    Roy added, “tenthavenue is poised to create a highly differentiated marketing services model for the future. The company has an inherent strength in out-of-home experiences, on-the-go experiences and mobility. That’s the perfect combination for a new age services model as consumers spend less time in front of the TV and desktop and become mobile. The ambition is to forge the units under one strategic umbrella and together become the best ‘connected experiences’ company in the world, driven by deep consumer data and personalisation of content. This vision, combined with the deep entrepreneurial energy in the company, is what has attracted me to join tenthavenue.”

     

    Launched in 2011, tenthavenue now operates across over 55 offices in 25 countries. Based on the four key pillars of data, content, technology and media, tenthavenue builds products and services that enable advertisers to create connected brand experiences. As parent to WPP’s ‘Connected Consumer’ agencies, the tenthavenue agency family consists of market leaders and rising stars in their respective fields, including Kinetic, Aviator, Joule, Spafax, Candyspace, Forward and TMARC.

  • OgilvyOne elevates Sonia Khurana to national head-customer engagement

    OgilvyOne elevates Sonia Khurana to national head-customer engagement

    MUMBAI: OgilvyOne has promoted Sonia Khurana as national head of customer engagement, Mumbai. Prior to this, she was heading OgilvyOne’s Bangalore office.

     

    While in Bangalore, Khurana was instrumental in growing the OgilvyOne business and building a team. Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy’s, SAP and Elle Fashionwear amongst others. 

     

    OgilvyOne Worldwide India president Vikram Menon said, “Our core promise to clients is to help them unlock the full value of customers, by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.”

     

    Khurana added, “I am very excited to be in this role. It’s also a great privilege to be able to work towards delivering on David Ogilvy’s famous promise, ‘We sell, or else.’ OgilvyOne has invested heavily in engagement planning tools and processes, technology infrastructure and data analytics capabilities. In addition, our understanding of digital allows us to expand our approach to acquiring and engaging customers beyond traditional CRM channels.”

     

    In her new role, Khurana will focus on building the CRM and loyalty capabilities of OgilvyOne across India. OgilvyOne has a Data Analytics Hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster.

  • Linc Pens to woo consumers with innovative campaign for new product

    Linc Pens to woo consumers with innovative campaign for new product

    KOLKATA: Linc Pens is all set to woo consumers with its unique animated TVC for one-of-its kind product: Linc Twinn. The campaign is likely to bring the vibrancy of Indian folk music to Indian television.

     

    Linc Twinn combines the power of a pen and a pencil in a single body. The communication reflects on the utility of Linc Twinn through an animated series which is sure to make a mark in the cluttered advertisement world, the company said.

     

    The advertisement shows the prince of ‘Pen Nagar’ getting married to the princess of ‘Pencil Land’ and as a result of the marriage between the pen and pencil; Linc Twinn (The Pen with Pencil) is born. There are separate versions for Linc Twinn Ball & Gel category.

     

    “Linc Twinn is a revolutionary product mainly targeted at students but useful for all. Cricket World Cup cuts across all age groups & income levels; hence; we thought it’s the best platform to launch a new TVC campaign,” said Linc Pens MD Deepak Jalan.

     

    Linc Pens brand manager Harshvardhen Daga said that Linc Twinn is an all new category of writing instruments. “Till date people have used Pens or Pencils; we have combined both the utilities in one instrument,” he said.

     

    The best part about the product is the pricing, which is just Rs 10 and hence affordable for the masses. For the same reason; the ad also has a very mass appeal with context to kingdoms; marriage; mythology and the folk score. All three ads we have kept a synergy in the form of Baul music. 

     

    “The ektara used throughout makes these TVCs stand apart along with the colourful animations. This entire journey of two months has been very exciting and our agency partners have been able to execute exactly what we required,” Daga explained.

     

    Pressman executive creative director Raj Banerjee added, “Animation is increasingly becoming important as a tool for the advertising world and I can only see it increasing leaps and bounds in the near future for more engaging communication for the target group. Word-of-mouth feedback from various SECs; age groups; varied demography and psychographics seem to have talking only good things about Linc Twinn.”

  • Does Yuvraj Singh deserve Rs 16 crore?, asks adman Pratap Bose

    Does Yuvraj Singh deserve Rs 16 crore?, asks adman Pratap Bose

    Having played for Bengal in my teens and waking up at 3 am just to listen to the commentary of West Indies playing India, I can proudly call myself a purist of the game.

     

    But the site of cricketers being sold like horses in the ring for the benefit of insolvent owners, Bollywood actresses and wives of rich businessman is another reason why I so despise the IPL. What does Nita Ambani or Preity Zinta know about the cricket beyond a point?

     

    The sight of players being bought like horses for the enjoyment of a few and to enhance the value of their team is not what cricket is meant to be. A few spend crores, using the sport as a platform to make more money. What amazes me more is the fact that players who have crossed their prime are being sold for exuberant amount of money. Take Yuvraj Singh for instance, who was bought by Delhi Daredevils for Rs 16 crore. The player is done and dusted; he wasn’t even included in the ICC World Cup 2015 squad. So, why spend so much on him? There are many like him who are bought for their ‘star’ value instead of others who are the future of the game.

     

    If this cannot be labeled as commercialisation of the game then what can?

     

    And to top all this, we have scandals attached to the IPL, which is a disgrace to the game.

     

    Like I said, I’m a purist of the game who loves longer formats, which helps test the caliber of a player, but I don’t mind a T20 World Cup. It is the IPL, I don’t like and don’t even watch because it has made the game nothing less than a circus.

    (As told to indiantelevision.com’s Meghna Sharma)

  • Godrej group sees leadership movements

    Godrej group sees leadership movements

    MUMBAI: Adi Godrej-led Godrej Group has made senior management movements in three of its publicly listed entities.

     

    Godrej Consumer Products Ltd (GCPL) CFO P Ganesh will take charge as the chief financial officer and company secretary for Godrej Industries Ltd (GIL). 

     

    Godrej Properties limited (GPL) executive director V Srinivasan will move to GCPL as CFO and company secretary and will step down from the GPL Board of Directors.

     

    Mohit Malhotra, who currently heads the business development function and the NCR region for Godrej Properties, will be inducted as an executive director on the Board of Directors of the company.

     

    All these changes will take effect from 1 April, 2015.

     

    Godrej Group chairman Adi Godrej said, “We have made these changes in line with our growth aspirations and talent management philosophy. Our HR strategy is to ensure that we have a robust in-house talent pipeline and the diversity of the Godrej Group enables us to periodically expose key talent to different business opportunities.”