ITV

Category: Media and Advertising

  • Star India’s ‘Mauka’ mania inspires creative videos

    Star India’s ‘Mauka’ mania inspires creative videos

    India qualified to the semi-finals of ICC Cricket World Cup 2015 in sublime fashion. In the semi-final, India will face host nation Australia and pundits predict an evenly poised match.

     

    The voyage of team India in this edition of ICC Cricket World Cup was well complimented by Star India’s creative innovation ‘Mauka’ and as India readies itself for the important bout against the Kangaroos, Indiantelevision.com lists various ‘Mauka’ moments that brought smile to thousands of faces.

     

    As is the trend nowadays, after every India match Star launches a ‘Mauka’ video, the world also partakes in the Mauka Mania and creates a piece of its own. We take this opportunity to scan through the non Star India ‘Mauka’ videos made during the course of the tournament.

    Take a look:

     

     

    Bangladesh indeed is flying high as they stunned England to secure their berth in the quarter finals of ICC World Cup 2015. But their opponent in the quarter final was none other than the defending champions: India, who is so far undisputed in the tournament.

     

    The video features a giant monster decimating representatives of nations, which Bangladesh has defeated so far in the championship while the Indian astronaut hides himself to escape the demolition. The humorous piece with Rise of Tigers slogan depicts Bangladesh’s emergence in the tournament.

     

     

    This video shows an India supporter witnessing disappointing moments during the India VS Bangladesh match in 2007 World Cup with crackers in his hand, which India had lost. 

     

     

    The renowned online netwrok “The Viral Fever” came up with its version of the ‘Mauka’ video.

     

    The video was launched before India Vs West Indies match. It depicts India’s formidable performance and claims “Is Baar Sab Ki Phodenge,” which implies that in this World Cup, team India will spoil every opponent’s celebration.   

     

     

    This video from ITV 2.0 Productions goes beneath the boughs to depict a different scenario. It showcases circumstances where India lost all of its group matches and the opponents are participating in a joint celebration. But unfortunately for them the celebration turns out to be a flop show because the crackers were too bad to burst, and while they anxiously try to find what is wrong with the fireworks, they discover they are a low quality China made products. In the next scene, the video shows PM Narendra Modi cracking a deal with his Chinese counterpart. The moral of the video is that while the entire world planned and plotted against India, India refuses to hold back and keeps prospering.

     

     

    The same group came up with another one of a kind, all girl ‘Mauka’ piece, right before the India Vs Bangladesh match. The video shows how every team that has qualified for the quarter finals is pampering Bangladesh. The moral of the video is that if Bangladesh knocks India out of the tournament, then other teams will escape the demolition India has been offering so far to opponents.

  • Akshar Advertising bags bulk ad tenders for Mumbai railway stations

    Akshar Advertising bags bulk ad tenders for Mumbai railway stations

    MUMBAI: Akshar Advertising Solutions has bagged the tenders for bulk advertising rights for Mumbai railway stations for a period of three years.

     

    Akshar Advertising Solutions will cover stations falling on the western and central railway lines in Mumbai. These include: Mahalaxmi, Lower Parel, Elphistone, Jogeshwari, Kandivali, Borivali, Bhayander, Naigaon, Vasai Road, Nallasopara, Virar, Vyara, Bardoli, Nadurbar, Curry Road, Parel, Matunga Central, Tilak Nagar, Kurla Terminus, Chembur, Bhandup, Kalyan and Karjat.

     

    As local trains are considered to be the life line of Mumbai, being most reliable and an economical way to travel to and fro, advertising on station boards represent a unique opportunity in which the advertiser can reach out to a mass audience.

     

  • Earth Day campaign to focus on waste management in 45 Indian cities

    Earth Day campaign to focus on waste management in 45 Indian cities

    KOLKATA: Earth Day, which will be celebrated on 22 April this year, is likely to be marked with innovative campaigns and contests promoting recycling, upcycling, renewables and waste management.

     

    As many as 45 Indian cities are gearing for it. Earth Day Network country director – India Karuna Singh said that the ‘Green – It’s Our Turn to Lead’ campaign has been launched in 45 major cities of India to encourage citizens to participate and compete towards making their city clean and green.

     

    “Earth Day commemorations are now held all across India. This year marks the 45th anniversary of Earth Day, and our programmes will focus on the global Earth Day slogan ‘It’s Our Turn to Lead’. Our endeavour will be for a green India,” Singh added.

     

    Entries are rolling in for a variety of contests, Singh said.

     

    “People in Chennai plan to clean up streets. In Pune, they’ve begun planting trees. ‘Clean and Green Taj’ is the goal of groups working around the Taj Mahal. NGOs in Srinagar will work with administrators to regulate traffic,” Singh informed.

     

    In addition, strategies to make schools environment-friendly and engaging youth to step up the measures are part of this year’s celebrations.

     

    “To reach out to consumers across India, we’re running a contest among advertising agencies to produce campaigns related to waste management, one of the major problems in India cities, in collaboration with Advertising Club Calcutta. We’ve announced an inter-media school competition across India for the best short videos on the Earth Day theme,” Singh said.

     

    This year, the National Council of Science Museums centre in eastern India will include a competition for students to develop gadgets that run on renewable energies, Singh announced.

     

    The high point will be the launch of the second volume of ‘Pathways to Green Cities: Innovative Ideas from Urban India’ eBook, which showcases how citizens in different cities have used innovative strategies to make their cities more sustainable with better resources and transport management, cleaner energies and reduced pollution.

     

    Recycling and upcycling are featured prominently in the book, Singh said.

     

    Upcycling is particular form of recycling that involves turning waste material or an unwanted product into a better quality product.

     

  • Publicis Groupe buys shares from Badinter family

    Publicis Groupe buys shares from Badinter family

    MUMBAI: French advertising group Publicis Groupe has bought back 2.4 million of its own shares for a sum of EUR 175,775,861 (at EUR 73.03 per share) from the Badinter family as it prepares to pay back early a convertible bond known as the ORANE 22.

     

    This transaction will bring down the holding of Elisabeth Badinter and her family group from 8.67 per cent to 7.58 cent of the share capital and from 15.87 cent to 13.88 cent of the voting rights. Elisabeth Badinter remains the first shareholder in the company.

     

    This transaction is part of the buy-back program approved by the General Shareholders Meeting held on 28 May, 2014 and the repayment ahead of schedule of the ORANE 2022 approved by the Supervisory Board and announced on 15 September, 2014. 12,684,487 shares are required for this repayment. One half will be taken from shares currently held by the company, and the other half (6,342,244 shares) will be acquired.

     

    The shares bought from the Badinter family will be used to cover the debt securities giving access to equity capital in order to proceed with the early repayment of the ORANE 2022. The balance of 3,395,371 shares will be acquired in the market.

     

    The Supervisory Board meeting held on 12 March, 2015 examined the proposal to buy back part of the shares held by Elisabeth Badinter and her family, and concluded that the acquisition of this block of shares was in the best interests of the company and its shareholders. Consequently, it unanimously approved this transaction; the Board members personally concerned abstained from taking part in the discussion and vote.

     

    The price of the transaction represents a discount of two per cent from the weighted average share price over the previous five trading days and of 4.5 per cent with respect to the closing price of EUR 76.47 on 16 March, 2015.

     

    The share buy-back is financed by Publicis Groupe’s available cash resources.

     

    Publicis Groupe welcomes this transaction, which enables the company to control changes in its shareholding structure without affecting its financial structure, while at the same time ensuring the early repayment of the ORANE, which will have a relative effect on the net profit per share on a fully diluted basis of around 2.4 per cent on a full year. The early repayment of the ORANE will be submitted to the Shareholders’ meeting of the company, which will take place on 27 May, 2015.

  • Razorfish India appoints Arnab Majumdar as biz development director

    Razorfish India appoints Arnab Majumdar as biz development director

    MUMBAI: Razorfish India is further strengthening its core team and has brought in Arnab Majumdar to head business development. While he will be based in Mumbai, his mandate is to lead business acquisitions and establish new business operations models across its offices in India.

     

    Razorfish India CEO Charulata Ravi Kumar said, “We are constantly seeking highly curious people who have the energy and a razor sharp mind to persistently look for lateral solutions for the clients we partner. When I met Arnab, that’s just what I saw in him. He is able to cut through the many layers and get to the core of a business need. He will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.”

     

    Majumdar added, “I have admired Razorfish for the vision and ability to drive the next level of digital around the world. The opportunity to lead business growth for Razorfish in India and be part of the team that transforms business for some of the most prestigious brands is fantastic and I am excited to be part of this.”

     

    Razorfish has a 500 strong team of specialized talent across creative, media and technology. The company is further strengthening its team and Majumdar’s appointment is a step towards that direction.

     

    Majumdar, with his experience of over 12+ years in the media industry has experience across print, television and online channels. He has worked with companies like CNBC TV 18 and MTV.

  • RCom appoints Srinivas as circle business head (wireless)

    RCom appoints Srinivas as circle business head (wireless)

    MUMBAI: Reliance Communications has strengthened its senior management team with the appointment of Srinivas M as the company’s circle business head, wireless business, Tamil Nadu and Kerala.

     

    Srinivas will be based out of RCom’s Chennai office and will report to RCom’s national head for GSM operations Ramesh Menon.

     

    Reliance Communications CEO Gurdeep Singh said, “We are delighted to have a person of Srinivas’ experience and stature on board the RCom Wireless Leadership Team, as he brings with him relevant industry insights and knowledge, which will help us bolster our operations in Southern India. We wish him the best in his new role and are confident of further consolidating our presence in the Tamil Nadu and Kerala circles under his leadership.”

     

    Prior to joining Reliance Communications, Srinivas was working with Idea Cellular as chief operating officer, managing the National Pre-Paid and distribution business of the telco, based out of the corporate office in Mumbai for a period of 10 years.

     

    Srinivas has also worked with Agro Tech Foods, Wrigleys, Data Access and Madura Coats.

  • Snapdeal bags title sponsorship of India Fashion Forum for three years

    Snapdeal bags title sponsorship of India Fashion Forum for three years

    MUMBAI: Snapdeal.com has entered into a partnership with retail intelligence organization Images Group to present the three-day annual mega annual congregation of the India Fashion Forum (IFF) 2015 from 18 – 20 March at the Bombay Exhibition Centre in Goregaon, Mumbai.

     

    India Fashion Forum is in its 15th year of operations and offers a great platform for exchanging knowledge, insights and discussing future trends within the right networks of fashion and aligned sectors. Fashion already accounts for over 70 per cent of orders volume at Snapdeal.com and the company has robust business plans to strengthen this category further. Recent acquisition of Exclusively.com was one such step in this direction and Snapdeal.com aims to reach the $2 billion GMV mark in the fashion category by this year.

     

    Snapdeal.com’s continuous endeavor is to empower the ecosystem it operates in and the thematic focus on fashion is no different. The company strongly believes in the power of innovation and reinvention and this ideology falls in line with IFF’s this year’s philosophical focus on convergence of out-of-the-box ideas and innovations in fashion creation and retailing. As the fashion business captains, policy makers, entrepreneurs and professionals from India and overseas join this annual exchange of knowledge and insights, Snapdeal.com aims to forge a new set of business relationships in this high focus category.

     

    Snapdeal.com vice president, fashion Amit Maheshwari said, “IFF is one of the biggest conglomerations of the best and biggest personalities in the Indian fashion industry and we are proud to be associated with it. This association provides Snapdeal.com a great platform to address and interact with those who have been instrumental in building fashion across the value chain; from manufacturers, brands, large format retailers, sellers and trendsetters. With our unbeatable reach and customer service platform together with business and knowledge leaders of the offline world, we are sure that we can herald a new era for the fashion industry building e-commerce as a sustainable, massively scalable ecosystem that contributes positively to all involved.”

     

    “With the modes and models of fashion retailing in India having shifted dramatically in recent times, IFF’s association with a next-generation e-tailing leader such as Snapdeal.com reflects the tremendous innovation and opportunities defining the Indian marketplace,” added IFF chief convenor Amitabh Taneja.

     

    Over the three-day association, Snapdeal.com will set up a premier lounge at the venue, which will showcase to the audiences the nuances of India’s largest marketplace by setting up experiential zones with live interactive screens to help people shop online from the site. To showcase its commitment and appreciation for the fashion fraternity, Snapdeal.com has also planned to institute special awards for its sellers and fashion brands associated with the company. These awards will be given away in a special Snapdeal.com awards segment designed to honor the good work being done in the industry.

     

    Additionally, India Fashion Forum will also act as an open platform of communication for potential sellers, retailers and fashion brands at large with Snapdeal.com and help them understand the business opportunity at the largest online marketplace. To facilitate onboarding, a registration desk will be set up at the venue which will educate and evangelize all business partners.

  • Mindshare North America appoints Rolf Olsen as chief data officer

    Mindshare North America appoints Rolf Olsen as chief data officer

    MUMBAI: Mindshare North America has appointed Rolf Olsen as chief data officer. Olsen will lead the agency’s Marketing Sciences group, a team of more than 70 advanced analytics professionals across North America, and will drive new tools and data partnerships for The Loop, Mindshare’s adaptive marketing engine. 

     

    Olsen will report to Mindshare North America CEO Colin Kinsella.

     

    “Data is the lifeblood to a media agency, to turn insights into real-time action, and optimize our clients’ media investments. Rolf’s not afraid to the push boundaries of what’s possible and move quickly on it. He has the kind of grit – the perseverance – that we look for in our talent, and the creative thinking that helps us make media a competitive advantage for our clients,” said Kinsella.

     

    Olsen joins the agency from global digital performance agency iProspect, and has run Marketing Sciences teams across Carat, Copernicus, and iProspect for the past seven years. As SVP, he transformed the capability, leading the integration of several departments to achieve better data management and reporting, and delivering large organic growth. Among other things, he also launched the agency’s new reporting and optimization suite. 

     

    “Data and insights are the cornerstones of everything Mindshare does. I’m excited by the great work they’re doing across The LOOP and the entire Marketing Sciences team – I can’t wait to join in,” added Olsen.