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Category: Media and Advertising

  • TBWA restructures; makes key executive appointments

    TBWA restructures; makes key executive appointments

    MUMBAI: In a major re-structuring exercise, TBWAWorldwide is now planning to move towards a Global Client Market structure, reflecting the change in multi-national client structures and the nature of their businesses, away from a traditional, rigid regional structure.

     

    As a part of this, TBWAWorldwide has also made several key executive appointments among the global leadership team, restructuring around the strengths of the existing group.

     

    The agency’s move to a more focused versus generalist model among global executives is reflective of a further change to the regional operating structure of the company away from a traditional regional setup.

     

    TBWA’s Los Angeles office chief strategy officer Nick Barham adds responsibilities as global chief strategy officer to his existing role. He will continue to lead the LA office’s strategy department as part of its executive team, in addition to being charged with leading the TBWA network’s Disruption practice and planning function.

     

    Perry Valkenburg has been named president, international – global operations. Valkenburg will have oversight of TBWADigital Arts Network, TBWAWorldhealth, Content & Production, Design and TBWA’s Merger and Acquisition strategy.

     

    James Vincent and Emmanuel Andre will also assume the title of president, international. Vincent, who was a founding member and CEO of TBWAMedia Arts Lab, will lead the charge in developing new and innovative client models for global client business and building out new partnership models within the network. On the other hand, Andre will be in charge of TBWA’s network culture, training and development programs, with the goal of creating one of the most enviable talent development programs in the industry.   

     

    TBWA’s Digital Arts Network gets new leadership, with Luke Eid, global innovation director for TBWAWorldwide, becoming president, TBWADigital Arts Network. Juuso Myllyrinne becomes VP and head of strategy for TBWADigital Arts Network.

     

    TBWAWorldwide president and CEO Troy Ruhanen said, “These appointments are a conscious move from a generalist model of operating to a more focused, less traditional model. We have a strong bench of talent to work with at TBWA and these moves are intended to build on the individual strengths of these people, allowing them to be more entrepreneurial and take ownership of the future of our company. These individuals are agents for change and will lead our agency to success in these areas.”

     

    Fifteen core global markets, including New York, Los Angeles, Canada, U.K., France, Germany, the Netherlands, Argentina, Brazil, Mexico, Australia, Greater China, Singapore, Japan and global client business unit TBWAMedia Arts Lab (Apple), will all report directly to Ruhanen, with Keith Smith supporting Ruhanen with these markets and key global clients, in the role of president, international – global markets.

     

    Toronto-based Omnicom agency Juniper Park becomes part of the TBWA network with immediate effect. Led by Jill Nykoliation as president, Juniper Park will strengthen TBWA’s footprint in the North American market as well as broadening their design capabilities.

     

    The traditional regions will be reorganized outside of the global client markets. Europe, Middle East and Africa will be consolidated into two groups headed by TBWA Belgium CEO Kris Govaerts and TBWA Istanbul CEO Cem Topcuoglu. Govaerts, will in addition oversee operations in Western Europe excluding the Global Client Markets. Topcuoglu, will also oversee Central and Eastern Europe, the Middle East and Africa.

     

    Asia Pacific will be divided into three focused regions including Asia, Oceania and Greater China. Philip Brett will assume the role of president, Asia, with oversight of all three. TBWA’s regional operations will relocate from Hong Kong to Singapore, in alignment with many of the region’s key clients. Paul Bradbury continues to lead Oceania as CEO of WhybinTBWA in Australia and New Zealand.

     

    Two key appointments have been made in Greater China to strengthen the network’s operations in that region. Nils Andersson joins TBWA from Y&R as president and chief creative officer for TBWAGreater China, making China the fifth office in the network to appoint a creative to the most senior leadership role. TBWAHong Kong managing director Joanne Lao moves to the role of CEO for TBWAGreater China to partner with Nils.

     

    Ruhanen added, “We’re adding some great talent to the network with the addition of Juniper Park in Canada and the appointment of Nils and Joanne in Greater China, strengthening our bench in two core markets. We are making a pledge to increase female leadership in our company with Project 2020, and having Jill and Joanne leading two of our key offices is testament to our belief in that initiative. Aligning our business with those of our global clients and moving away from a traditional regional structure will allow our leadership and markets to be more entrepreneurial because they are not operating in a traditional structure. Instead of being generalists, we’ll be specialists with a critical area of focus.”

  • Digital L&K Saatchi & Saatchi ropes in Vinay Venkatesh as chief creative officer

    Digital L&K Saatchi & Saatchi ropes in Vinay Venkatesh as chief creative officer

    MUMBAI: Digital L&K Saatchi & Saatchi has got on-board Vinay Venkatesh as chief creative officer. He comes with 14 years of experience in creating and building brands.

     

    Digital L&K Saatchi & Saatchi CEO and managing partner Anil Nair said, “VinayVenkatesh understands the digital engagement idiom, having worked on large engagement centric brands like Vodafone and Diageo. He is an extremely motivating leader and I can see him bringing out that spurt of genius in any and everybody he works with. His passion to bring ideas to life and his exhilarating vision towards different situations will help not just our agency in scaling new heights but will also benefit our clients a great deal. I am extremely pleased to have him on board and hope for an extremely rewarding journey with him.”

     

    Venkatesh opined, “In order to create something, you must first destroy something else. At Digital L&K Saatchi & Saatchi, the mandate is to destroy mediocrity and create greatness. I’m very excited to be leading a fantastic team that truly believes in this mandate. They’re young, driven and extremely passionate. Great work is driven by great people and I look forward to being an integral part of that journey at the agency.”

     

    Over the years Venkatesh has worked with agency networks like Alok Nanda & Company, zeroninefivefour, OgilvyOne Worldwide and Indigo Consulting.

  • GoDaddy launches localised ad campaign in India

    GoDaddy launches localised ad campaign in India

    MUMBAI: GoDaddy, a technology provider dedicated to small businesses, has launched its first regional marketing campaign in India. Beginning with Tamil, GoDaddy is working to educate India’s local small businesses that with an online presence, that no business is a small business. This supports the company’s broader India strategy to educate small business owners on the advantages of having an online presence – allowing businesses to operate 24/7, reach customers globally and grow their business.

     

    “In this market, where local language content still remains dominant, Tamil is one of the most popular languages in India. The next wave of growth in Internet adoption will be driven by local language content and smaller cities,” said GoDaddy India VP and MD Rajiv Sodhi.

     

    “What’s more, Tamil Nadu is home to one of the highest number of operational small and medium sized enterprises in India. Through this campaign we want to increase GoDaddy’s brand awareness among Tamil-speaking small business owners and boost Internet adoption,” he added.

     

    The regional campaign includes a Tamil language television commercial featuring GoDaddy customer – Chennaifurniture.net – a local furniture manufacturer, along with a social media campaign. The TV commercial is now airing on regional channels in the South including Sun TV and Adithya TV.

     

    “Until now, my business success was based on word-of-mouth. But today it’s important to be online, because that is where the consumers are. That’s why creating an identity for my business on the Internet was crucial. GoDaddy helped me establish an online presence with ease and now we get orders around the clock,” said Chennaifurniture.net owner Elango Samy.

     

    “We’ve seen that small businesses listen to their peers’ recommendations about a particular product or solution and its benefits. The new campaign illustrates through a real-world customer example that the Internet is not just for large enterprises, and that small business owners can attain the same benefits for their business,” Sodhi added.

     

    “And now with our latest solution – Get Online Today, small business owners can establish an online presence, easily and affordably,” he informed.

     

    Get Online Today package comprises a domain name, subscription to website builder and Microsoft Office 365 from GoDaddy for Rs 99 per month for the first year with an annual purchase. The offer is designed to cater to the business and communication needs of SMBs, while making the business more discoverable, keeping the identity secured and enabling collaboration online.

     

    GoDaddy’s regional push follows two integrated marketing campaigns in Hindi, since starting operations in India in 2012. Both campaigns were geared towards educating small business owners and individuals on the need to get online.

  • Kohli, De Villiers, Gayle, Dhoni & McCullum are Top 5 batsmen on social media: TO THE NEW

    Kohli, De Villiers, Gayle, Dhoni & McCullum are Top 5 batsmen on social media: TO THE NEW

    MUMBAI: Off late the ICC Cricket World Cup has been the most talked about event on digital platforms, with most official broadcasters providing live online and mobile streaming and users consuming digital content on the go.

     

    For millennial population, who have been born in 21st century, social media has emerged as the most preferred channel to consume cricket content.

     

    According to TO THE NEW Digital’s holistic metric called Social Impact Index, the top five batsmen on social media have been Virat Kohli, AB de Villiers, MS Dhoni, Chris Gayle and Brendan McCullum. 

     

    Kohli got 44 per cent of his positive mentions for his century against Pakistan on 15 February, 2015. His negative mentions saw another spike around 3 March, 2015 on his abusive remarks to the journalist. His Net Sentiment Score is +6 per cent, which would have been better if not for this incident. Kohli has lost his mentions mostly to the other performers in the batting lineup namely Shikhar Dhawan, who has won some hearts on social media with his mentions increasing 1,224 times on 22 February, 2015.

     

    About 56 per cent of the mentions can be owed to AB De Villiers’ fiery innings of 162 against West Indies on 27 February,  2015. De Villiers has the Highest Net Sentiment Score of +42 per cent amongst all the players till now in CWC15.

     

    Gayle’s stand out performance of the first ever Double ton in CWC15 was very well greeted by the social media audience. Gaylestorm received a whopping 78.56 per cent of his positive mentions for the innings on 24 February, 2015. Gayle has continued to impress his followers with his witty tweets and fierce batting attributing to a Net Sentiment score of +37 per cent.

     

    Dhoni has been Social Media’s favorite throughout CWC 15 and unlike others who received mentions basis their performances, Dhoni was the most talked about captain on the day of Cricket World Cup 2015 opening ceremony. Dhoni has also received good mentions during all the India matches and a Net Sentiment score of +8 per cent that can be attributed to his excellent captaincy throughout CWC15.

     

    McCullum has been the most impactful player in the tournament for New Zealand with his brief but thunderous contributions with the bat which is quite evident from his Net Sentiment score of +12 per cent.

  • Usha extends sponsorship deal with Mumbai Indians for IPL Season 8, 9

    Usha extends sponsorship deal with Mumbai Indians for IPL Season 8, 9

    MUMBAI: Usha International has extended its association with the Mumbai Indians team for the eighth and ninth seasons of the Indian Premier League (IPL) tournament as their official partners.

     

    As a part of the collaboration, the Usha logo will be seen on the leading side of the caps and helmets of the players. Usha will also collaborate with Mumbai Indians to create exclusive marketing campaigns and is also entitled to have multiple players for consumer engagement.

     

    Usha International events head Komal Mehra said, “This association is in continuation of Usha’s long-term commitment towards promoting sports and developing a sporting ecosystem in the country. Usha strives to instil a healthier lifestyle among consumers through the innovative product portfolio. We believe that IPL is a huge platform which allows us to reach out to a large number of cricket crazy fans.”

     

    Usha has been actively involved in uplifting grass-root level sports talent in India. In the last four years, the company has been instrumental in popularizing the sport Ultimate Frisbee in India. For over 25 years, Usha has supported the Mawana Marathon and the Ladies, Amateur and Junior golf. In the inaugural season of Indian Super League Usha was seen as the principal sponsor of the FC Goa team.

  • Razorfish appoints Nick Turner as international executive creative director

    Razorfish appoints Nick Turner as international executive creative director

    MUMBAI: Razorfish has appointed AKQA’s Nick Turner as international creative director.

     

    The hire marks a substantial reinforcement to the existing creative teams established in international markets – Australia, China, France, Germany, Hong Kong, India, Italy and UK.

     

    Turner is responsible for driving the highest creative standards and output while attracting, inspiring and retaining exceptional talent. He will continue to nurture and grow the world-class creative department for the UK office and will be a driving force in promoting experience led innovation throughout the agency’s international offices and for new and existing clients.

     

    Turner will report directly to Razorfish global chief creative officer Daniel Bonner.

     

    “It speaks volumes about the positive trajectory of our international markets that we’ve hired Nick to lead and coordinate their creative output. I’m incredibly proud of the best-in-class, award winning talent Razorfish is attracting. Nick brings his own unique abilities and experience to this role that will make it possible for us to push boundaries even further,” Bonner said. 

     

    Turner’s appointment is effective from 30 March. Prior to joining Razorfish, Turner spent 16 years at AKQA, joining as an art director in 1998 and progressing to executive creative director in 2011. Turner has amassed armfuls of UK, European and Global awards including a Cannes Cyber Lions Grand Prix.

     

    Turner said, “I am excited to join a forward thinking agency that is proud of the work, proud of its people and totally obsessed with creating truly original ideas. I look forward to leading the international team and delivering innovative and meaningful solutions to some of the world’s most ambitious and influential brands.”

  • Havas Media Group India wins digital mandate of Caterpillar India

    Havas Media Group India wins digital mandate of Caterpillar India

    NEW DELHI: Havas Media Group India has started 2015 on a positive note. The agency has won the digital media mandate of Caterpillar India after a multi-agency pitch, which included leading digital agencies. 

     

    This is the second digital win of the year after Ranbaxy and further strengthens Havas Media Group’s presence in Bangalore.

     

    Caterpillar marketing and business strategy manager – South Asia Deepak Aggarwal said, “In Havas Media we saw a perfect partner. Their passion was outstanding. Their ‘Digital at Core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilize the power of digital marketing for our growth, and Havas Media has demonstrated the right direction.”

     

    Havas Media Group India and South Asia CEO Anita Nayyar added, “We are delighted at the win. We believe in creating meaningful brands and Caterpillar is an excellent example of such a brand, which shows devotion to the customer. It gives us further scale in our southern operations – specially Bangalore. Look forward to a great partnership.”

     

    “Digital is the future and Havas’ ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Caterpillar,” said Havas Media India managing director Mohit Joshi.

     

    “Caterpillar is a great brand to be associated with. It operates in a category that will drive us hard to constantly innovate and execute unique digital marketing tools and avenues. We look forward to this opportunity,” emphasized Havas Media India head of digital Ranjoy Dey.

  • Carat to handle Garuda Polyflex Foods’ media duties

    Carat to handle Garuda Polyflex Foods’ media duties

    MUMBAI: Soon after adding Dixcy Textiles to its client kitty, Carat, the independent media communications specialist from the Dentsu Aegis Network, has added yet another client.

     

    The agency has been roped in to handle the media duties of Garuda Polyflex Foods (GP Foods). Carat won the account in a multi-agency pitch. The agency will handle the account from its Bangalore office. Mudra is the incumbent agency.

     

    GP Foods managing director P.K. Gopalakrishnan said, “When we met the team led by Joydeep, we were very impressed with their professional approach. We were also very impressed with their strategic thinking, which has enabled their client base and the long standing relationship they have with some of the great brands. We are extremely happy to be associated with Carat.”

     

    Carat – South senior VP Joydeep Raha added, “We are delighted and honored to have GP Foods on board. Our thorough understanding of urban consumers with respect to their attitudes and aspirational needs in granularity and through proprietary cutting-edge tools (CCS &CCS Planner) enabled us to provide a customized solution, based on the client brief.”

     

    GP Foods is a joint venture between GarudaFood and Polyflex India. GarudaFood is a $500 million entity that is part of the Tudung Group that deals in agribusiness, food and beverage manufacturing and distribution. 

  • Isobar bags digital mandate for Barbeque Nation

    Isobar bags digital mandate for Barbeque Nation

    MUMBAI: Barbeque Nation has roped in Isobar, Dentsu Aegis Network’s full service digital agency, to reach out to the active and fast growing social communities in India with skilful communication strategies.

     

    This partnership is in line with the restaurant chain’s ethos that stresses on innovation and creativity to satiate food lovers in India, who are becoming more adventurous and yet love traditional fare.

    Barbeque Nation hospitality head – marketing Vikram Vikas Varma said, “New media is going to play a key role to build the Barbeque Nation brand, increase supporter base and deepen engagement. We are confident that with Isobar partnering us, we will be successful in increasing brand relevance and stature.”

     

    Isobar India managing director Shamsuddin Jasani added, “We’re privileged to work with Barbeque Nation India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. It enhances our credentials as the leading full service digital agency in India.”