ITV

Category: Media and Advertising

  • Linc Pen hops on board as official sponsor for Sunrisers Hyderabad

    Linc Pen hops on board as official sponsor for Sunrisers Hyderabad

    MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor of Sunrisers Hyderabad (SRH) for the current season of the Indian Premier League (IPL). As part of the partnership, Linc Pens will have a presence on the leading side of the cap/helmet of the players of Sunrisers Hyderabad.

     

    Through this strategic initiative, Linc hopes to strengthen its foothold in the Southern market of India. Sunrisers Hyderabad, being a relatively new team, gives Linc Pens the perfect platform to enhance its brand image.

     

    As part of this association, Linc has planned promotional activities nationally across print, electronic and digital media platforms. The two partners will also hold contests for consumers, retailers, distributors and wholesalers, wherein lucky winners will get a chance to interact with players or win autographed merchandise and match passes.

     

    Consumers can participate online through Facebook and Twitter, while on-ground campaigns would be unveiled in the Vizag and Hyderabad stadiums during the days of the SRH matches.

     

    Linc Pen & Plastics managing director Deepak Jalan said, “We have been partnering with various teams in the previous seasons. Through this tie up with Sunrisers Hyderabad we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament.”

  • DDB MudraMax ropes in Kavita Sadana as group account director

    DDB MudraMax ropes in Kavita Sadana as group account director

    MUMBAI: DDB MudraMax has appointed Kavita Sadana as group account director. She will be spearheading DDB MudraMax’s Ahmedabad operations and businesses including experiential, media, outdoor and retail.

     

    Sadana said, “Ahmedabad and Gujarat contain clients, who are mostly entrepreneurs and owners. They prefer a single window solution from their partner agency. Hence, offering all the four services under single identity will be our biggest strength. This market operates on a lot of trust and DDB MudraMax enjoys the finest reputation here. With this combined advantage, we can surely look at excellent business volumes and putting DDB MudraMax Ahmedabad as a strong player on the national map. I am very proud to be associated with the agency and I look forward to working under the leadership of Sathyamurthy and Mandeep.”

     

    Sadana joins DDB MudraMax with over two decades of experience in the marketing communications fraternity. She has worked across platforms and sectors with organisations from media publishing, entertainment and advertising functions. Her experience includes working at strong and innovative organisations like Asian Age, Radio City, Amagi Media Labs, Fun Multiplex and Freihert Mydia to name a few.

     

    DDB MudraMax president and head Mandeep Malhotra said, “It’s great to have Kavita on board. Other than her experience, she brings a lot of joy and pride in working with great perseverance and professionalism. We are looking forward to her contribution in making Ahmedabad office a rocking and self-sustaining one.”

     

    DDB MudraMax-Media president Sathyamurthy Namakkal added, “She is an excellent addition to the team and fortifies our team in the Gujarat market.”

  • Leo Burnett urges people to go offline in new McDonald’s campaign

    Leo Burnett urges people to go offline in new McDonald’s campaign

    MUMBAI: Leo Burnett has launched a new campaign inviting people to share some offline moments at McDonald’s. The campaign urges people to take a break from the online world and share “quality offline moments” at McDonald’s over its newly launched sharing packs for two, three and more, across stores in India.

     

    McDonald’s director, marketing and digital (West and South) Kedar Teny said, “With internet enabled smart-phones in our hands, it is a fact that most of us are distracted. Our new campaign takes this simple insight and urges people to take a small break from the online world to share happy moments in the real world. Simply put we want to start a conversation and a movement amongst our customers by nudging them to go #KuchPalOffline with a simple act of flip to share rather than click to share.”

     

    Leo Burnett chief creative officer Raj Deepak Das added, “With #KuchPalOffline, we are hoping to start a movement where we all would increasingly give due importance to sharing real life experiences offline. The idea is to stay away from the Internet and the world of technology for a while. It is something everyone thinks but fails to execute. #KuchPalOffline effectively addresses this issue and highlights how McDonald’s can deliver real life experiences with its new offering – the sharing packs for two, three and more, across stores in India.”

     

    “Through a simple and effective mnemonic like flipping the phone upside down, the campaign aims to remind people that the power of balancing the online and the offline worlds is in their own hands. This is a philosophy, which we have brought to life across mediums including in-store, through various real-time and engaging acts,” said Leo Burnett vice president planning Hitesh Mehta.

     

    CREDITS:

    Client: McDonald’s India

    Agency: Leo Burnett

    Chief Creative Officer: Raj Deepak Das

    ECDs: Sachin Kamble and Prajato Guha Thakurta

    Creative: Sujit Sawant, Qainat Mansoor, Manas Keer, Vaibhav Patil, Siddharth Kalro

    Planning: Hitesh Mehta (Vice President), Divya Agrawal

    Account Management:  Abhishek Jha (Brand Partner), Supriya Bhasin (Brand Director), Sayantan Bhattacharya, Aditya Atre, Pratik Adhikari

    Production House: Bubblewrap Films

    Director: Suresh Triveni

    Producer: Ketaki Guhagarkar

     

  • Ogilvy Mumbai named APAC Effie Agency of the Year 2015

    Ogilvy Mumbai named APAC Effie Agency of the Year 2015

    MUMBAI: The Ogilvy Group in India picked up eight metals at the APAC Effie Awards 2015 that were held in Singapore. The agency also picked up the coveted APAC Effie Agency of the Year award.

     

    The Ogilvy brands that picked up metals included Google, Akanksha, Bournvita and Brooke Bond Red Label.

     

    Soho Square, an independent agency that is part of the Ogilvy Group in India, also picked up metals for its clients, BJP and Voltas.

     

    Overall, the group picked up two Gold, four Silver and two Bronze metals at the 2015 APAC Effies.

     

    “I am truly blessed to be surrounded with so much great talent focused on creating great work. The APAC Effie Agency of the Year is a fantastic triumph. I salute our people and all our clients who constantly partner us to create this wonderful body of work that the world celebrates,” said Ogilvy South Asia executive chairman and creative director Piyush Pandey.

     

    “Ogilvy Mumbai winning the APAC Effie Agency of the Year on the back of Ogilvy India being Indian Effie Agency of the Year earlier this year, is a sweet double hit. We feel proud to do great work that works across such a large spread of clients, reflected in the number of shortlists. It is a moment to savour,” added Ogilvy India vice chairman and director client relations Madhukar Sabnavis.

     

    “It is wonderful to see Ogilvy India shine at the APAC Effies. The two things that make us proud are our work and our people, and it is such a pleasure to see both applauded. The Effies are a great global platform and to have so many Indian brands and marketers recognized at this level is pretty cool,” said Ogilvy India CEO Kunal Jeswani.

     

    “Winning both, the Grand Effie at the India Effies and the Gold and Silver at the APAC Effies is an immense moment of pride for Soho Square,” said Soho Square Mumbai head Samrat Bedi.

     

  • Royal Challengers Bangalore partners Uber in Bangalore

    Royal Challengers Bangalore partners Uber in Bangalore

    MUMBAI: Taking the cricketing experience for fans in Bangalore to the next level by transforming how they get to watch and experience their home team in action, Royal Challengers Bangalore (RCB) and Uber have entered into a first-of-its-kind partnership. 

     

    RCB, known for its innovation and focus to deliver the best experience to their fans, has not only been the first to make the entire stadium fully WiFi enabled and solar powered, it has now taken another step in ensuring that commuters can get to and from the stadium conveniently. With this association, every RCB fan can leave their cars and worries about navigating traffic and parking behind and simply Uber it to support their team at the Chinnaswamy Stadium.

     

    RCB VP, commercial operations and cricket academy Russell Adams said, “We are delighted to associate with Uber for a one-of-a-kind partnership in our endeavour to provide an unmatched viewing experience for our fans. I am hoping the vast legion of RCB fans will benefit from this winning partnership and ride responsibly and take an Uber to and from the Chinannswamy Stadium to cheer the team.” 

     

    “Partnering with Bangalore’s home team, Royal Challengers is truly exciting for Uber. Our goal is to bring safe, reliable and convenient rides to Bangalore and this partnership goes a long way in delivering an amazing experience to RCB fans. With all the parking hassle that comes with game days, we want fans to enjoy the game without any worries,” said Uber GM Bangalore Bhavik Rathod. 

     

    Users can request an Uber at the push of a button and an AC car will arrive within minutes to take them to the stadium for as low as Rs 7/km. 

     

    For a few lucky fans, Uber also has a bunch of match tickets to give out before every game, besides some signed official RCB swag and an opportunity to meet the players.

     

  • McCann Worldgroup appoints Sean MacDonald as global chief digital officer

    McCann Worldgroup appoints Sean MacDonald as global chief digital officer

    MUMBAI: McCann Worldgroup has appointed Sean MacDonald as chief digital officer.

     

    He joins from Ogilvy where he has been managing director, emerging ventures. MacDonald, who will be based in New York, succeeds Mike Parker who will be transitioning away from McCann opting to remain based in San Francisco.

     

    “Sean’s strategic background as well as his ability to integrate new digital capabilities to facilitate the way consumers interact with brands will help our clients to fully take advantage of the spectrum of changes in the marketplace. He has a deep understanding of the ways technology allows us to reach consumers, which will help us to accelerate our digital offering across our geographies and disciplines,” said McCann Worldgroup president Luca Lindner.

     

    MacDonald has two decades of experience developing digital and engagement strategies for high profile companies. He joined Ogilvy as a senior digital strategist in 2004, and then rose to head the agency’s digital and engagement strategy areas and later their Ventures initiative. 

     

    Over the years, he has held senior posts at a series of digitally-focused companies, building digital strategy teams and tools, and designing creative digital and social programs for clients in every major category, including such global marketers as Coca-Cola, American Express, DuPont, Nestlé, Cisco and BP. 

     

    “McCann is an exciting place, with vision and momentum and a culture that not only values collaboration but knows how to make it work on a global scale, across disciplines. I’m thrilled to be part of this team,” said MacDonald.

  • Kings XI Punjab adds Top Ramen as sponsor for IPL 8

    Kings XI Punjab adds Top Ramen as sponsor for IPL 8

    MUMBAI: Ahead of the first match of the team, Kings XI Punjab has brought on board Top Ramen as the Official Noodle Partner, taking the total number of sponsors and partners on board to 21 in the Indian Premier League (IPL).

     

    Kings XI Punjab COO Fraser Castellino said, “We would like to welcome Top Ramen as our Official Noodle Partner for IPL Season 8. It is always a pleasure to collaborate with like-minded companies that share the same synergy as ours. Both the brands represent youth and vibrancy and these attributes resonate very well with the franchise. Therefore, we hope for a long lasting and mutually beneficial partnership and are looking forward to a great cricketing season.”

     

    Kings XI Punjab will play their first match on 10 April, 2015 against Rajasthan Royals at MCA International Stadium in Pune.

     

    As was earlier reported by Indiantelevision.com, Kings XI Punjab has associated with brands like Tata Motors Prima, DCB Bank, Royal Stag, Manforce, Pan Parag – Mouth Freshener, Woo, Homeland Heights, BlippAR, CashUrDrive, Best TV and T10 amongst others for the latest season of the IPL.

  • Nissan appoints Bajwa as VP – sales, network & customer relations for India

    Nissan appoints Bajwa as VP – sales, network & customer relations for India

    MUMBAI: Nissan has appointed Satinder Singh Bajwa as vice president sales, network and customer relations effective 13 April, 2015.

     

    In his new role, Bajwa will be responsible for accelerating sales, expanding the reach and ensuring customer satisfaction for both Nissan and Datsun across India.

     

    Bajwa will report to Nissan Motor India managing director Arun Malhotra. 

     

    Malhotra said, “As we continue to make quick and firm progress in taking Nissan Group of India to its next level it is imperative that we grow and nurture a robust sales and service backbone to ensure customer satisfaction. We have found a strong professional in Satinder Singh Bajwa who brings with him vast experience that can help meet our business goals.”

     

    Bajwa comes to Nissan with 20 years of experience in functions like sales, marketing, dealer management and key account management in the automobile industry. Prior to joining Nissan, he has worked with Hyundai Motor India Ltd as group head – sales. In the past he had also worked with Maruti Suzuki, Piaggio and Bajaj Auto Ltd.

  • Royal Challengers Bangalore ties in Midea as official home appliances partner

    Royal Challengers Bangalore ties in Midea as official home appliances partner

    MUMBAI: Carrier Midea India’s home appliances brand Midea has come on-board as the official home appliances partner for Royal Challengers Bangalore (RCB) for season eight of the Indian Premier League (IPL). 

     

    Carrier Midea India managing director Krishan Sachdev presented the team with a good luck charm on the eve of their first match of the eighth season.

     

    Sachdev said, “We are delighted to partner with Royal Challengers Bangalore. RCB is a team of global cricketing icons and resembles a youthful approach and innovative ideas, characteristics that have a strong, connect with the Midea brand. Midea has a long-term commitment to the Indian market and cricket helps us in connecting with consumers across segments. Midea is associated with various sports across the world and this association is an extension of the brand’s philosophy to enhance customer delight through stylish state-of-the-art products.”

     

    RCB vice president – commercial operations Russell Adams said, “Royal Challengers Bangalore is extremely pleased to join hands with the globally renowned brand Midea. This association enables us to connect further with multiple cricket enthusiastic demographics and we look forward to the benefits of this association. We welcome Midea on-board for the season and anticipate a strong affiliation that will be mutually beneficial.”

     

    Through the years, Midea has been associated with global sports, including being the official partner of FINA, the international governing body of water sports. With their foray into cricket with RCB, they have fortified their commitment to sports globally.

     

    Carrier Midea India has made elaborate plans to maximise this partnership through a series of promotional and engagement initiatives with consumers.