ITV

Category: Media and Advertising

  • Kyoorius to offer jury tours at Advertising & Digital Awards jury session

    Kyoorius to offer jury tours at Advertising & Digital Awards jury session

    MUMBAI: Kyoorius, in association with D&AD has announced that the 2015 Kyoorius Advertising & Digital Awards jury sessions will be open to the public. Kyoorius will offer jury tours from 29 April to 1 May, where creative professionals too can interact and learn from the jury members, through a series of Kyoorius FYIdays, which will also be held over the three days.

     

    The 2015 Kyoorius Advertising & Digital Awards jury sessions will take place from 29 April to 2 May at Indian School of Design & Innovation at Lower Parel in Mumbai. The award show will see all jury members gathering in Mumbai to review, discuss and recognise the best work entered over an intensive session. Last year, Kyoorius opened its doors to professionals, media and the community at large to observe jury members debate over entries as well as peruse some of the most cutting edge work in advertising and digital produced. This year, it is looking at making the sessions more interactive through the Kyoorius FYIdays.

     

    Jury tours will be offered at 10 am, 2.30 pm and 5.30 pm on 29 April, 30 April and 1 May. Kyoorius FYIdays will be led by specialist speakers on a defined subject as a series of seminars, workshops or training sessions. With a limited attendance of 80 people – Kyoorius FYIday is all set to offer a platform to interact more directly with the speaker, industry leaders, and peers.

     

    There will be five FYIday sessions, the schedule is as follows:

     

    Day 1: 29 April

     

    9 – 9.45 am: Isobar China chief creative officer Tim Doherty

    6 – 6.45 pm: Grey London deputy executive creative director Vicki Maguire

     

    Day 2: 30 April

     

    6 – 6.45 pm: D&AD deputy president and Havas Work Club creative partner Andy Sandoz 

     

    Day 3: 1 May

     

    9 – 9.45 am: SapientNitro APAC executive creative director Andy Greenaway

    6 – 6.45 pm: Made By Many co-founder Tim Malbon

     

    Kyoorius founder CEO Rajesh Kejriwal said, “Kyoorius and D&AD are committed to providing the Indian creative community a completely neutral and transparent platform. These tours allow anyone to observe exactly what happens at the Kyoorius Awards jury sessions and be a part of the action. At the same time, we strive to create opportunities to inform and stimulate local talent. This year we’ve introduced a series of FYIdays conducted by our Advertising & Digital Awards jury members – a chance to meet and interact with some of the most respected creative minds in the world. These sessions are completely free to attend and I encourage everyone to sign up.”

     

  • KidZania rings in summer with ‘Scrapbook’ campaign

    KidZania rings in summer with ‘Scrapbook’ campaign

    MUMBAI: Getting started is simple: pick an occupation, learn about the job, don a uniform, and start earning, spend kidzos… and have fun! There is one such destination, which provides all of this. With this core thought, to ignite the hearts and minds of kids everywhere by empowering them to make the world a better place, KidZania was born in India in 2013.

     

    KidZania offers a variety of activities to suit multiple interests of children. The facility has various establishments with specific role-playing activities that kids can take up as jobs. Supervisors would help children identify their aptitude and make their first resume, based on their interests.

     

    To double up the fun quotient as the summer sets in, the company is set to roll out its new campaign called ‘My Summer Scrapbook’ will go live from 18 April at R-City Mall in Mumbai’s Ghatkopar suburb.

     

    KidZania chief marketing officer Viraj jit Singh feels that summer is the best time to engage with kids and parents. “With summer holidays, parents and families look at means of entertainment for kids and this is where we actually speak over the next two months,” said Singh.

     

    Scrapbook is something we all have grown up with. “The idea of a scrapbook allows us to tell the child that it’s a great place for them to be able to create memories and that they would have many activities throughout summer to fill up the whole scrapbook,” he added.

     

    To connect better with the target audience between 4-14 for activities and parents between the ages of 24-48, this year KidZania is aiming at different mediums in the Mumbai and Pune markets. Unlike last year, where the summer campaign focused more on OOH, this year it spreads across platforms. Starting from print and digital, it will be followed by television, radio and below-the-line activities (BTL). With close to 6,00,000 visitors till date, KidZania aims to take the number even higher this year with its aggressive campaign.

     

    An insightful journey

     

    Right from conceptualizing to execution of the campaign, the marketing team took about three months. Throwing light on the company’s journey with the consumer, Singh believes that it was most important to get an insight for the campaign. “We have on an average 800-1000 families walking in every day and we definitely get some insights and feedback from them,” he said.

     

    For KidZania, the insights start from perception of the brand and where the brand stands. “The insight is about what and why people would like to step out in the summer and what they would want to do,” he added.

     

    The company is also looking to convey the message that Kidzania stands not just for fun but also for learning.

     

    The campaign, which has been conceived in-house, connects well with both, children as well as adults. “For the first time, we have got to use multiple mediums. Though it is a small destination in Bombay, I think that we have reached a stage where we are confident that we will be able to communicate to a lot of people about what we show,” Singh asserted.

     

    Engagement with the brands

     

    Since its inception in India, KidZania has attracted 33 brands on-board till date, of these are Yes Bank, Coca Cola, Cadbury’s, Hyundai Bajaj and Amity University etc to Mumbai’s exceptional Dabbawalla’s and Bollywood Academy to name a few.

     

    According to KidZania, brand partners must be aligned to the philosophy of reaching out to kids as ‘responsible brands’. “The brands through their engagement with kids create an environment that empowers them for self-development. This creates an inequitable impact that has a positive long-lasting impression on future consumers and their parents. For instance, a brand like Yes Bank instills the nuances of financial literacy and the importance of saving money through the banking activity, which is integral to KidZania. Amity creates a replica of their university where it teaches kids the value of education – higher education can get them better jobs and a higher pay,” Singh said.

     

    Singh informs that all the brands that KidZania partners with are all responsible brands in the eyes of the adults. “They too want to start conversation between kids and parents. Brands in Mumbai are extremely happy and excited to partner with us and each one of them has a very different objective for being here.”

     

    Built on a budget of Rs 100 crore, the company looks to recover 30-35 per cent of the cost from partners and 60-70 per cent from ticket sales.

     

    Of the total budget earmarked for the marketing campaign this summer, the company will be spending 40 per cent on TV, 35 per cent on print, 15 per cent on radio and 10 per cent on digital.

     

    Future roadmap

     

    KidZania, successfully established in Mumbai, is now all set to explore other metros in the country. Expanding its footprint in India, the brand has targeted Delhi NCR as its next destination.

     

    The center in Delhi is under development and is projected to go live in March 2016. Moreover, compared to the Mumbai center, which is 75,000 sq ft, the Delhi center will be much bigger in size with 97,000 sq ft independent structure.

     

  • Love story to be flag bearer of Tata Sky’s disruptive initiative

    Love story to be flag bearer of Tata Sky’s disruptive initiative

    MUMBAI: Indian DTH player Tata Sky rattled competitors when it launched the world’s first ‘Daily Recharge’ plan for a meager Rs 8, which gave viewers the choice to enjoy TV on a daily basis.

     

    In order to promote this disruptive concept, Tata Sky introduced a first of its kind ad campaign in association with Ogilvy & Mather, comprising a series of 13 TVCs. The campaign weaved into a love story, showcases the Daily Recharge of Rs 8 as the catalyst, igniting a love interest between two youngsters.

     

    Set in a small town in Kashmir, 13 episodes will slowly unveil how the product works and cleverly amplify the benefits of Daily Recharge, through Mannu (Prit Kamani) and Neelu (Himani Sisodiya) the protagonists of the love story. Keeping the thrill to know ‘what happens next?’ alive, each TVC will smoothly highlight how the Daily Recharge enables convenience and value for money. The ad will also aptly shows how Daily Recharge empowers subscribers to be in control of their TV expenses, conveying – Jis din TV dekho sirf uss din ke paise do (You only pay for the day you watch TV).

     

    Speaking to Indiantelevision.com on the campaign insight, Ogilvy & Mather executive creative director Sukesh Nayak says, “We had to make the small towns and rural India fall in love with Daily Recharge – a product that was designed to make DTH accessible and affordable to rural and small towns in India. We launched this product with a unique love story that promotes everyday usage in an interesting manner. The promise: “Daily milenge toh pyaar to hoga hi” is a simple expression of the product benefit and the brand promise. To further reinforce daily usage, the campaign evolved over multiple episodes.”

     

    When queried on the reason behind choosing Kashmir as the location for the ad shoot, Nayak says, “We wanted a quaint and beautiful small town setting for a romantic story, and Gulmarg is a place you would fall in love with at first sight.”

     

    Every successful one of a kind campaign tends to start a trend and is copied by others. When queried as to whether he sees this concept becoming a trend, Nayak says, “It is not necessary that the multi-film concept will start trending, as it is the idea that drives an execution like this.”

     
    The ads were launched during the Indian Premier League (IPL) with one episode being played each day. Of the ad’s 13 films, every episode is released simultaneously on TV and on the digital platform.

     

    All the videos garnered substantial number of views, but an unusual trend has emerged from the campaign. Of all the eight videos released so far on the social media platform, the first has the least views while the last has the most. Talking about the same, Nayak says, “In an episodic campaign, the response peaks as the story unfolds, hence the ascending views on YouTube. We are extremely happy with the response we have got. This campaign pitches a value offering in a very emotional and endearing manner. If we look at the category both the product and campaign have a very innovative approach.” 

     

    The ads were launched during the Indian Premier League (IPL) with one episode being played each day. Of the ad’s 13 films, every episode is released simultaneously on TV and on the digital platform.

  • OMD ropes in MEC’s Stephen Li as Asia Pacific CEO

    OMD ropes in MEC’s Stephen Li as Asia Pacific CEO

    MUMBAI: OMD has appointed Stephen Li to lead the Asia Pacific region as its CEO. Li will replace Steve Blakeman, OMD’s current regional CEO who will be relocating to OMD in London in a senior, global role.

     

    Li’s appointment will be effective from October 2015.

     

    Li will be joining OMD from MEC where he is currently the regional CEO for Asia Pacific. Li has over two decades of experience in advertising, media and marketing communications. After holding senior roles with Batey and Lowe, and a role heading up WPP’s team HSBC in the region, Li moved to the media side of the business with MEC in 2005, where he quickly established a reputation of delivering profitability, efficiency and building a culture of positive change.

     

    Omnicom Media Group CEO Asia Pacific Cheuk Chiang said, “We conducted an extensive and intensive search across the region to find OMD’s next leader, someone who is not only experienced, but capable of taking the OMD brand to the next level. Stephen’s proven track record in building strong client partnerships, driving digital growth, evangelizing creativity and inspiring teams is the perfect combination needed to ensure that a powerful brand like OMD stays at the forefront.”

     

    On outgoing CEO, Steve Blakeman, Chiang added, “Steve has driven four years of continued success for OMD on all fronts – growth, thought leadership and creativity. OMD is currently one of the most awarded agencies in the region with a great competitive edge. He could not have left the brand in a stronger place and we can’t thank him enough for his leadership.”

     

    “Asia Pacific is the fastest growing region in the world and vitally important as we continue to build a strong and consistent offering for our clients. The appointment of a leader of Stephen’s calibre will ensure OMD’s accelerated growth. Stephen’s strong client relationship skills and passion for innovation will be invaluable to OMD and I welcome him to the OMD family. Steve over the past few years has made countless contributions to our organisation and we are thankful for his leadership,” said OMD CEO Worldwide Mainardo de Nardis.

     

    Li said, “OMD is a brand which epitomises creative communications planning, and I am delighted to have the opportunity to lead the brand in Asia Pacific. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in the region.”

     

    Li will be based in OMD’s regional headquarters in Singapore and he will report to Chiang and de Nardis.

  • WPP’s Data Alliance expands with Africa launch; Tighe named MD

    WPP’s Data Alliance expands with Africa launch; Tighe named MD

    MUMBAI: WPP’s Data Alliance has launched in Africa. The launch is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. 

     

    Devon Tighe, previously vice president of strategy and operations for Data Alliance, heads the new office as managing director. 

     

    Based in Cape Town, the operation will bring expertise from WPP’s global network to Sub-Saharan Africa to harness unique data sets and mobile opportunities. The focus is to accelerate development and enhancement of data-driven solutions, plus activate a mobile-first data strategy.

     

    Local WPP companies Ogilvy, Smollan, Acceleration, Barrows, Wunderman’s Aqua and TMARC came together as sponsoring members to help bring Data Alliance to the region. Together, these companies will work closely on projects to enhance the usage of data across WPP solutions, in turn increasing speed, cross-fertilization and decreasing costs.

     

    This launch is part of a campaign in WPP for “data horizontality” – the ability to better leverage WPP’s people, data and technology across the globe. This model works particularly well in the United States and United Kingdom where Data Alliance is supported by Kantar, GroupM, WPP Digital, Wunderman, KBM Group, JWT, Cohn & Wolfe and Geometry Global. To date, Data Alliance has had success in helping WPP companies better access and leverage data in ways that are more organized, efficient, effective and drive value for clients.

     

    “We are thrilled to help bring Data Alliance to Africa. How we use data more effectively across marketing communications is becoming an increasingly critical part of the conversation with our clients – both in South Africa and across the rest of the continent. We see Data Alliance as a powerful way to help us win competitive advantage for all our clients across a very broad range of data requirements,” said Ogilvy managing director digital portfolio Ben Evans.

     

    “We look at Africa as a region in which we can do some very modern and progressive things with data, in particular with mobile data. The launch of the Cape Town office is in response to client demand to grow data-driven capabilities in Sub-Saharan Africa. We know that by bringing together a strategic group of companies in Africa, we can help WPP’s agencies better serve clients through data connections that drive smarter decision making,” added Tighe.

     

    Tighe brings more than 10 years of experience in the colliding worlds of media and analytics to the role. Prior to joining Data Alliance, Tighe was a research director at The New York Times where she focused on business strategy and customer analytics. Before heading to the Times, she spent six years in research and product development at Dynamic Logic, now part of Millward Brown Digital, a company within WPP’s Kantar unit.

     

    In Africa, WPP companies (including associates) generate revenues of approximately $650 million and employ over 28,000 people.

  • MEC launches regional e-commerce consultancy

    MEC launches regional e-commerce consultancy

    MUMBAI: MEC has launched a specialist e-commerce consultancy called MEC Commerce. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy to create a leading edge for the agency’s clients in the fast changing digital and data landscape. 

     

    The practice will be based out of MEC Global Solutions office and focus initially on the EMEA region where it will work closely with local markets to offer clients best in class consultancy and brilliant on the ground delivery. MEC Commerce is already delivering projects for clients across a number of markets including UK, Germany, Italy and Poland. 

     

    MEC Global Solutions digital and data partner Mudit Jaju will lead the consultancy. “E-commerce is the next frontier for brands, and the shift that has happened in the last few months is that marketers are realising that e-commerce is not just a distribution channel. There is so much more to e-commerce than giving consumers a place to enter their credit card details. Our vision is to propel e-commerce beyond the brand website and into the entire web to drive conversions across all digital touch points,” said Jaju.

     

    MEC Global Solutions and EMEA chief digital officer Jeff Hyams added, “E-commerce is a natural extension of the work we’ve always done for clients in bringing together disparate elements. Our experience with performance and brand marketing uniquely positions us to deliver e-commerce solutions in a platform agnostic way.” 

     

    To mark the launch of MEC Commerce, MEC released a whitepaper titled “The e-commerce Opportunity for FMCG brands: Sales and Halos,” which analyses what the growth of e-commerce means for FMCG brands in particular. One FMCG brand MEC is working with is long-standing client Nestle in Poland. Nestle Poland e-commerce manager Dariusz Mitura said, “We find MEC’s approach to be thorough and rooted in consumer insight. Their strategic approach is one that we can see scaling with our business effectively.” 

     

    Hyams said, “In a constantly connected digital world, all brand communications need to be linked up and cohesive. The conversations we’ve had with clients, media owners and technology companies have been very encouraging and emphasise the importance of thinking of e-commerce as one of the many facets of communications.”

  • Dentsu Aegis Network to acquire Forbes Consulting Group

    Dentsu Aegis Network to acquire Forbes Consulting Group

    MUMBAI: Dentsu Aegis Network Ltd. has acquired US-based full-service consumer insight firm Forbes Consulting Group.

     

    Forbes Consulting Group, which has strengths in the neuroscience domain, was founded in 1985 and specializes in both quantitative and qualitative research and analysis, providing consulting services based on its own research methods, data analysis, and consumer insights.

     

    The company has an established reputation for providing insights into what emotional motivations drive the purchasing behaviour of consumers. The MindSight analytic tool that CEO David Forbes introduced in academic journals in 2011 has earned high praise from many leading companies.

     

    The MindSight tool uses groundbreaking non-cognitive techniques to identify the underlying and often unconscious motivations that govern consumer behaviour and to measure the extent to which a brand’s communications and customer experience are activating these motivations.

     

    The Dentsu Group has to date provided market research services to clients in the US through its marketing strategy consultancy Copernicus. Post-acquisition, Forbes Consulting Group will become part of Copernicus and Forbes will be appointed to the position of its chief innovation officer. The addition of new services and capabilities to Copernicus will enable the provision of enhanced value-added solutions to Dentsu Group clients.

  • WPP buys Medialets to measure mobile campaign ROI for clients

    WPP buys Medialets to measure mobile campaign ROI for clients

    MUMBAI: WPP has acquired US based mobile ad serving and measurement company Medialets Inc.

     

    Medialets offers software tools to help marketers manage and measure the complete return on investment of mobile ad campaigns.

     

    This acquisition continues WPP’s strategy of investing in fast growing sectors such as digital. WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years.

     

    Medialets’ clients include American Express, HBO, Johnson & Johnson and Sky Sports television. The company employs almost 50 people and is based in New York with sales operations in Los Angeles, Chicago and London. Medialets was founded in 2008.

  • Leagues propel Indian sports industry to Rs 48,069 million in 2015: GroupM

    Leagues propel Indian sports industry to Rs 48,069 million in 2015: GroupM

    MUMBAI: From being a country that thrived on a single sport namely cricket, India has come a long way in the last couple of years. The country witnessed a sports boom of sorts with the mushrooming of various sports leagues. And with that came in the moolah in terms of sponsorships and advertisements.

     

    According to a report by GroupM ESP and SportzPower, the overall sports industry in India has grown by 10 per cent – up from Rs 43,725 million in 2013 to Rs 48,069 million in 2015. However, cricket saw a dip in on-ground and cricket team sponsorship. While on-ground sponsorship fell from Rs 5083 million to Rs 4647 million, team sponsorship was down to Rs 3478 million from Rs 3892 million.

     

    The growth in the industry has come mainly on the back of the emergence of new sports leagues – Indian Super League, Pro Kabaddi League, World Kabaddi League, Champions Tennis League and Indian Premiere Tennis League. FIFA was the big factor for the increase in TV spends.

     

    The second edition of GroupM ESP and SportzPower’s report on sports sponsorship captures the emergence of new leagues in India along with other key highlights. The report captures the trends and developments in advertising and sponsorship in the Indian sports industry in 2014.

     

    Speaking on the future of sports marketing in India, GroupM South Asia CEO CVL Srinivas says, “Sports marketing is finally coming of age in India. Even though cricket has shown the way and continues to be the dominant sport, newer leagues are helping broad base sports and make it a great platform for brands. Digital, especially social media, is helping build a fan following much faster. At GroupM, we made inroads into sports marketing some years ago and are now scaling up our practice.”

     

    The second edition of report examines:

    • Emergence of five new leagues in India.
    • Advertising investments and sponsorship in Indian sport from four angles: On-Ground, Team Sponsorship (subset franchise fees), Athlete Endorsement, and On-Air spends
    • Investments in sports besides cricket
    • 10 trends in the sports broadcast industry

     

    Focusing on the key developments that are expected in 2015, GroupM ESP national director, sports & live events Vinit Karnik says, “The key highlights of this report are on-ground sponsorships, team sponsorships and franchise fees, social conversations and endorsements. The sports industry has grown by 10 per cent in 2014 and seen the formation of newer leagues and successful franchises. From a single sports country to a multi-sport country, India is witnessing a boom, which will benefit the sports business ecosystem. In 2015, we predict to see a change in the way consumers interact in the realm of sports and entertainment.”

     

    SportzPower co-founder Thomas Abraham further discusses the future of sports broadcasting in India. “Other sports are emerging gradually with the onset of many new league styled sport events. Even though FIFA was a big factor in the increase in TV spends in 2014, cricket yet dominated Indian sports TV broadcasting with back to back cricketing sports tournaments like the World Cup and IPL, although there was a rise in viewership of other sports too,” he says.

     

    Key Observations:

     

    · From a single sports country to a multi-sport country; India is witnessing a sports boom.

     

    · The entertainment value adds the necessary pull for the new leagues, as audiences are being offered a wide platter of sportainment that is being relished by one and all.

     

    · Split beam: India being a diverse regional market with large linguistic preference, networks have begun to offer feeds in regional languages too. This will grow further with split beams leading to ad-versioning with even regional advertisers getting a slice of the pie.

     

    · TV & Digital: The lines are now blurring. The ICC Cricket World Cup had more than 25 million views on digital. IPL is slated to surpass that in the current 2015 season.

     

    On Ground

     

    · Dip in cricket on-ground numbers are mainly due to lesser matches being held in India in 2014 – only eight cricket matches were played in India in 2014 vis-?-vis 21 matches in 2013. IPL also had no new central sponsor, resulting in a flat year for IPL ground sponsorship.

     

    · New leagues contributed in driving the growth for on-ground sponsorship. While ISL had 10 sponsors at the central level with almost Rs 500 million sponsorship amount; Coca Cola – IPTL was the landmark deal.

     

    Social Conversation

     

    · IPL had over 550,000 social conversations. In spite of the first season, ISL had around 200,000 conversations. 

     

    · PKL (70,000) has more conversation than IPTL (32,000) & HIL (11,000) put together, even though Kabaddi is the least talked about sports in India.

     

    · Pepsi received 41 per cent visible mentions with IPL, whereas 29 per cent associated with Hero Moto Corp with ISL.

     

    Team Sponsorship & Franchise Fee

     

    · Indian cricket team sponsorship price was reduced to Rs 20 million/match from Rs 33.3 million/match with the new sponsorship of Star India. Also IPL 2014 team sponsorship money saw a dip in 2014 from Rs 2750 million to Rs 2537 million, because of the tournament partly shifting to UAE.

     

    · Other sports have also contributed in growth of team sponsorship & franchise fee due to the new sports league. While Football registered a 227 per cent increase from Rs 265 million to Rs 603 million powered principally by the ISL, it was the emergence of other leagues – notably IPTL, CTL, PKL, and WKL that saw a spectacular 1,064 per cent jump from Rs 70 million to Rs 745 million.

     

    · Social & search data depicts different trends for different leagues – while the popularity of IPL led the Search and Social data trends independent to each other; Social and Search data for the other leagues were almost parallel to each other.

     

    Endorsement

     

    · A 14 per cent dip was seen in overall sports celebrity endorsement from Rs 3822 million in 2013 to Rs 3278 million in 2014.

     

    · While the new kids like Virat Kohli’s endorsement fee and number of endorsement brands are going up steadily, for the old boys like Sachin Tendulkar, Mahendra Singh Dhoni, Yuvraj Singh and Virender Sehwag, the number of endorsements and fee per endorsement have gone considerably down.

     

    · Moving off cricket and the top earners are all women of substance. Boxer Mary Kom, tennis ace Sania Mirza and badminton queen Saina Nehwal (in that order) are the Big Three of Indian non-cricket sports brand endorsements.

     

    · Tiger Woods endorsing Hero Moto Corp is first-of-its-kind in non-cricketing sports industry– Rs 500 million per year.

     

    · Social & Search Data – While Virat Kohli, MS Dhoni and Sachin Tendulkar were the most talked about & searched on digital media athletes in 2014; Saina Nehwal, Mary Kom and Sania Mirza are keeping the flame alive for non-cricketing sports.

     

    Year 2015:

     

    · Non-cricket sports are likely to expand the sports business ecosystem.

     

    · Live match content is being repurposed in multiple ways to facilitate social consumption. This trend is slated to grow even bigger in 2015.

     

    · Sporting entities will evolve by building digital and social assets to drive their valuation.

     

    · Sports businesses are predicted to build strong grassroots engagement through experiential programs.

     

    · In stadium experience will be more social and thus, more enhanced. Given that 70 per cent of fans bring a mobile device to the stadium or arena, they are expected to use it during a game too.

     

    · Pro Kabaddi League is the one to watch out for!

     

    Conclusion:

     

    In 2015, non-cricket sports are likely to expand on the lines of various trends all around. Live match content will repurpose in multiple ways to facilitate social consumption. Sports businesses will build strong grassroots engagement through experiential programs. In stadium experience will be more social, more enhanced, as a large majority of fans bring a mobile device to the stadium or arena and will be expected to use it during the game.