ITV

Category: Media and Advertising

  • Mullen Lowe Group Network bags 12 Pencils at The One Show Awards

    Mullen Lowe Group Network bags 12 Pencils at The One Show Awards

    MUMBAI: The Mullen Lowe Group global network bagged twelve Pencil awards and fifteen Merit awards at The One Show ceremony held recently in New York City. The efforts of GGH Lowe Hamburg, Lowe Shanghai, Mullen Lowe U.S., 303 Lowe Sydney, Lola, Spain, DLKW Lowe London, Lowe Thailand, and Lowe Vietnam were recognized and applauded.

     

    Mullen Lowe Group Global Creative Council president Jose Miguel Sokoloff said, “The One Show has always been one of the most respected shows in our industry. It is an enormous honour to have work amongst the winners. This is a show that is hard to win because the standards are very high and the competition is exceptionally tough.”

     

    Taking the lead for the network was GGH Lowe Hamburg, which placed in eleventh place globally on The One Show’s Awards ranking. Success this year was due in thanks to the ‘Nazis against Nazis’ campaign in which a Neo-Nazi demonstration was turned into a charity walk. The initiative supported Exit Deutschland, a charitable organization that helps people leave neo-Nazi groups. The idea, in addition to, executional media responsibilities involved collaboration with agency Grabarz & Partner.

     

    GGH Lowe CEO Benedikt Holtappels said, “I am extremely proud of the ‘Nazis against Nazis’ campaign. It has not only generated huge creative success, but has proved to be extremely effective in doing what great advertising should do: Drive social change.”

     

    The One Show awarded ‘Nazis against Nazis’ the following:

    • Gold Pencil: Best In Discipline – Cross Platform
    • Gold Pencil: Cross Platform, Public Service – Events, Competitions & Installations
    • Gold Pencil: Interactive / Websites: Public Service
    • Gold Pencil: Direct / Direct Marketing: Ambient Media
    • Silver Pencil: Social Media / Social Media – Integrated campaign

     

    Lowe Shanghai was also highly awarded for their ‘Human Traffic Signs’ campaign created for General Motors Buick brand. The campaign recruited real traffic accident victims, who held up traffic signs at the spots where their accidents actually happened, offering a stark warning of the dangers of not obeying traffic laws.

     

    The ‘Human Traffic Signs’ campaign was the most awarded Chinese creative campaign of 2014 taking the Grand Prix at both the Great Wall advertising festival in China and China 4As, the Grand Prix at AdStars in Korea, Gold at Cannes, two Golds at the London International Awards, as well as being named the second most awarded campaign at Spikes Asia 2014.

     

    The One Show awarded ‘Human Traffic Signs’ the following:

    • Gold Pencil: Print & Outdoor / Public Service: Outdoor – Campaign
    • Gold Pencil: Print & Outdoor / Public Service: Newspaper/magazine – Campaign

     

    Mullen Lowe U.S. took home two pencils for work with American Greetings and National Geographic Channel. To promote American Greetings cardstore.com, Mullen Lowe U.S. highlighted the importance of the role of mothers by posting job listings and holding interviews online for ‘The World’s Toughest Job.’ The position was explained to be full time, and it paid nothing; also known as being a Mom. The emotionally awakening campaign made people realize Mom’s value, then prompted people to visit cardstore.com to make Moms a card for Mother’s Day.

     

    “The real reward for ‘World’s Toughest Job’ came from a global re-awakening for the importance of moms and how much they sacrifice for all of us. Earning a Gold Pencil from an organization as reputable as the One Show puts an amazing cherry on top,” said Mullen Lowe U.S chief creative officer Mark Wenneker.

     

    The One Show awarded ‘The World’s Toughest Job’ the following:

    • Gold Pencil: Branded Entertainment, Online/ Short Form

     

    Mullen Lowe U.S. partnered with National Geographic Channel to show the world what happens when you sync up with a satellite going 17,000 mph around the Earth. You see the world from a whole new perspective. LiveFromSpace.com synced up with the International Space Station and allowed visitors to see exactly what was happening down on Earth. Visitors could explore the top iTunes songs, YouTube videos, Twitter trends, Foursquare check-ins and more in any country around the world, exploring a world with no boundaries and no borders – just like the astronauts.

     

    The One Show awarded ‘Live From Space’ the following:

    • Bronze Pencil: Interactive – Websites / Travel, Entertainment & Leisure

     

    For Australian insurance company Budget Direct, 303 Lowe Sydney developed a campaign featuring daredevil ‘Captain Risky’ who engages in the high-risk activities that Budget Direct will not insure.

     

    The One Show awarded ‘Captain Risky’ the following:

    • Silver Pencil: Film / Consumer Television: 60 second – single
    • Bronze Pencil: Film / Cinema: Short Form -: 90 & under

     

    Lola, Spain helped Spanish Football magazine Libero explain life through football, delivering a campaign that propelled an unknown magazine into Spain’s pop culture with the campaign: ‘If they explain it with football, you get it.’

     

    The One Show awarded ‘If they explain it with football, you get it’ the following:

    • Bronze Pencil: Film / Consumer Television: 60 second – campaign

     

    Additionally, Mullen Lowe Group also received Merit awards for the following:

     

    Lowe Thailand:

    Unilever, Sunlight, ‘Clingy Animals’: Print & Outdoor / Magazine: Campaign

    Unilever, Sunlight, ‘Clingy Animals’: Print & Outdoor / Collateral: Posters – Campaign

    Unilever, Sunlight, ‘Pig’: Print & Outdoor / Collateral: Posters – Single

     

    Lowe Vietnam:

    Unilever, Omo, ‘Versus’: Print & Outdoor / Collateral: Posters – Campaign

     

    DLKW Lowe:

    The Winston Fletcher Fiction Prize, ‘Winston Fletcher’: Print & Outdoor / Trade: Campaign

    The Winston Fletcher Fiction Prize, ‘Winston Fletcher – “Catch 22”: Print & Outdoor / Print Craft – Writing

    The Winston Fletcher Fiction Prize, ‘Winston Fletcher – “The Great Gatsby”: Print & Outdoor / Print Craft – Writing

     

    GGH Lowe:

    Exit Deutschland, ‘Nazis Against Nazis’: Cross Platform / Public Service: Ambient & Guerilla

    Exit Deutschland, ‘Nazis Against Nazis’: Direct / Digital Direct Marketing: Social Media & Viral

     

    Lowe Shanghai:

    General Motors Buick, ‘Human Traffic Signs’: Film / Public Service: Television – Single

    General Motors Buick, ‘Human Traffic Signs’: Print & Outdoor / Print Craft – Art Direction

     

    Mullen Lowe U.S.:

    American Greetings, ‘Dad Casting’: Branded Entertainment – Online / Short Form

    American Greetings, ‘The World’s Toughest Job’: Film – Online Films and Video / Long Form – Single

    Vh1 Save The Music, ‘Make It Stop’: Film – Online Films & Video / Public Service / Non-Profit

    National Geographic Channel, ‘Live From Space’: UX / UI: Data & Human Experience / Data – Focused Design

     

    Individual Recognition

    Two members of the Mullen Lowe U.S. creative team were also recognized for special commendation. Joe Palasek, associate creative director/technologist, was honored as a One Show “One to Watch, a group of global creative professionals under the age of 30 who are challenging traditional modes of brand expression.” Palasek was instrumental in the creation of ‘Live from Space.’

     

    Andrea Mileskiewicz, associate creative director, was named a One Show “Next Creative Leader, ten women destined to be the creative leaders of tomorrow.” Mileskiewicz was a lead creative on ‘World’s Toughest Job.’

  • GroupM appoints David Grabert as global corpcomm director

    GroupM appoints David Grabert as global corpcomm director

    MUMBAI: GroupM has named David Grabert as global director of corporate communications.

     

    In this role, he will lead strategic external and internal communications to support GroupM’s worldwide leadership in media investment, data and technology on behalf of the company’s agencies and clients.

     

    The role underscores GroupM’s commitment to continuously moving the business forward on behalf of clients by expressing points of view on the most critical industry issues including buying automation, viewability, accountability, transparency, attribution and more.

     

    Grabert joins GroupM from Clear Channel Outdoor, a subsidiary of iHeartMedia, Inc., where he led corporate communications for the company’s Americas division. He is a 15-year media industry veteran with prior senior communications and marketing experience at Cox Communications, Comcast and Canoe Ventures. In his cable telecommunications career, he helped launch multiple advanced television, telephony and advertising solutions. With expertise in technology, data, privacy, anti-piracy and other issues, Grabert will be a key player in driving GroupM’s worldwide thought leadership.

     

    Based in New York, Grabert will report to GroupM global head of marketing, communications and business development Elizabeth McCune.

     

    “Having David in this important role shows GroupM’s commitment to being a vocal industry leader,” said McCune.

  • Isobar wins website production mandate for IndiaFirst Life Insurance

    Isobar wins website production mandate for IndiaFirst Life Insurance

    MUMBAI: IndiaFirst Life Insurance has roped in Dentsu Aegis Network’s full service digital agency Isobar India to lead the revamp of their website indiafirstlife.com. Isobar bagged the digital mandate for IndiaFirst Life Insurance in a multi-agency pitch. 

     

    IndiaFirst Life Insurance chief marketing officer Mohit Rochlani said, “At IndiaFirst Life Insurance, we always try and keep customers ‘first’ in everything we do.The revamp of our existing website is part of our endeavour to help our consumers make an informed decision.”

     

    Isobar India managing director Shamsuddin Jasani added, “IndiaFirst Life Insurance is on the verge of revamping their online presence, and that too in a big way. It is always exciting to be associated with a project of this magnitude. I’m sure it’s going to be a mutually enriching experience and we’re looking forward to cementing a long term relationship.”

     

    IndiaFirst life Insurance is a joint venture between two of India’s public sector banks – Bank of Baroda (44 per cent) and Andhra Bank (30 per cent), and UK’s financial and investment company Legal & General (26 per cent).

  • Havas Media wins integrated media mandate for myITreturn.com

    Havas Media wins integrated media mandate for myITreturn.com

    MUMBAI: Havas Media Group India has won the integrated media mandate for myITreturn.com, a provider of tax filing and related services for individuals, professionals and small businesses.

     

    The account, which includes both digital and traditional duties, will be handled by the agency’s Mumbai office.

     

    myITreturn.com managing director Saakar Yadav said, “Filing of tax is like the school exam you know you must take so our aim is to make this entire process fluid and intuitive for the on-the-move global Indian whether in India or abroad. We were looking at a mobile-first strategy, which dovetailed into digital and a media mix to connect with our audiences. Havas Media got the brief at first shot and was able to deliver the strategy, creativity and speed that we were expecting.”

     

    Speaking about the the myITreturn mobile app, he further added, “We are confident that the myITreturn mobile app will help millions of tax filers to file their tax return with ease and also help them track the status of their tax return.”

     

    Havas Media Group India and South Asia CEO Anita Nayyar said, “Filing of taxes is an essential category so it’s important to get creative, catch the customer at the right moment in their media journey and encourage them to engage with the product. Though challenging if you make the path meaningful, this could be your long-term customer especially in this category. Today people want things simple, quick and reliable. This is a very interesting win for us and we are happy to partner with such a dynamic team.”

     

    “We are delighted to have been entrusted with this mandate and share the same entreupreunial spirit with myITreturn. Mobile and digital will be at the core and we will use a 360 degree media solution to connect with the right audience. With the tax filing season fast approaching in the country we plan to roll-out the campaign soon,” added Havas Media India managing director Mohit Joshi.

     

    Havas Media Digital Head Ranjoy Dey said, “This is a unique service with a growing demand amongst the youth who are hard pressed for time but keen to comply to this requirement as easily and conveniently as possible. Connecting the audience to this platform will be an exciting journey.”

  • Telenor Group appoints SigveBrekke as CEO

    Telenor Group appoints SigveBrekke as CEO

    NEW DELHI: Telenor Group has appointed SigveBrekkeas the new group president and CEO.

     

    He will succeed Jon Fredrik Baksaas by 17 August,2015.

     

    Brekke is currently executive vice president and head of Telenor Group’s Asia operations. He joined Telenor in 1999 and has held several executive positions in the company since then.

     

    “SigveBrekke has a solid track-record as the head of Telenor’s Asia operations and part of Group Management since August 2008. His leading role in our Asian success story combined with his vast international experience and leadership capabilities will be of great value as the company continues its profitable growth journey,” said Telenor Group chairman of the Board of Directors SveinAaser.

     

    Brekke has been instrumental in establishing Telenor Group as a leading international mobile operator. Under Brekke’s leadership, Telenor has added more than 100 million subscribers in Asia. The value creation from Asia has been significant and the region now represents more than 40 percent of the total enterprise value of Telenor Group. Telenor is well positioned to monetise on the next growth wave – providing internet for all.

     

    “It is a great honour to be asked to lead Telenor. Our company’s Norwegian and international success is a result of Telenor Group’s ability to provide digital communication services that are valuable to our customers. Telenor’sstrategy, including our financial priorities, forms a solid platform for value creation for our shareholders and continued growth in Norway, Europe and Asia. We are poised to capture value from the opportunities arising from strong demand for internet services and I look forward to executing our strategy together with our 33,000 employees,” said Brekke.

     

    Baksaas steps down after 13 years as the company president and CEO. In September 2014, he extended his tenure for another year, until the end of 2015. In preparation of Baksaas’ retirement, Telenor’s Board of Directors initiated a thorough process with a broad set of internal and external candidates to find his successor. Baksaas will continue as advisor to the Board of Directors until the end of 2016 and will serve as chairman of GSMA, the global industry organisation for mobile operators.

     

    “Jon Fredrik Baksaas has internationalized Telenor and transformed us into a modern, world-class telecom company and widely known consumer brand originating from Norway. I believe Fredrik is one of the most important industry leaders in Norway in modern times,” said Aaser.

     

    Telenor is a mobile telecom company with mobile operations in 13 markets and 192 million mobile subscriptions worldwide. Revenues have increased from NOK 49 billion to NOK 107 billion and market capitalisation from NOK 45 billion to NOK 270 billion during Baksaas’ leadership. A significant contributor to this development has been the company’s growth in Asia.

     

    “To lead Telenor during a period of rapid growth and major technological changes has been both exciting and rewarding. In SigveBrekke, the Board of Directors has found the perfect candidate to continue Telenor’s growth and value creation. We have worked closely for many years, and his knowledge of the business, customer focus and hands-on management style will ensure a great future for the company,” said Baksaas.

     

    Brekke’s annual base salary will be NOK 5.9 million. In addition he will be entitled to a long-term incentive grant of 30 per cent of his annual base salary. His maximum annual bonus is 50 per cent of annual base salary. His existing pension agreement will be continued, however his pensionable income will be capped at NOK 5 million. Brekke’s retirement age is 65 years.

  • Pratap Bose’s ‘conglomerate of agencies’ to launch in 25 days

    Pratap Bose’s ‘conglomerate of agencies’ to launch in 25 days

    MUMBAI: Over the last one month, a spurt of new agencies have been added to the Indian media, advertising and digital sectors. Adding to the new launches will be ad man Pratap Bose’s new ‘conglomerate of agencies’, which is just 25 days away from launch.

     

    Putting all speculations to rest, Bose, the former DDB Mudra Group chief operating officer, confirms the development to Indiantelevision.com saying, “We are 25 days away from the launch and there is a lot of work happening on the back end. We are yet to decide the agency’s name and logo. Everything is slated for announcement in time to come. We want to build the organisation into a one stop shop for the brands’ needs.”

     

    According to Bose, his new venture will be a “media communications conglomerate” and will have multiple equity stake holders.

     

    The new venture will drive core competencies across different divisions in the media, be it creative, communications, branded content, outdoor, media planning and buying, retail and digital amongst others.

     

    “Apart from this, the conglomerate will consist of five-six companies, each focusing on their expertise. Initially the agency will not cater to advertising and communications, but we do intend to expand those verticals later,” Bose informs.

     

    Bose also reveals that the agency is on the look-out for various investment options. While he refused to disclose any figures, reports doing the round say that the agency is looking for an initial investment of around $10 million.

     

    Bose, who has more than two decades of experience in advertising, has been working on the new venture for the last four-five months and is in the process of building a formidable team. Joining him is Mandeep Malhotra, who recently quit DDB MudraMax, where he was president and head of its OOH, experiential business and retail cluster.

     

    Last year Bose quit DDB Mudra Group as COO, where he worked for six years. Prior to that,he has worked with Ogilvy & Mather for 15 years in various positions. He is also the president of The Ad Club.

  • Dentsu Aegis launches Amnet; ropes in Sumit Aggarwal as country head

    Dentsu Aegis launches Amnet; ropes in Sumit Aggarwal as country head

    MUMBAI: Dentsu Aegis Network has launched its digital trading desk – Amnet in India. Amnet, which will fuse the best demand-side platform (DSP) technology to buy highly targeted audience-specific digital media across display, mobile and video, will be headed by Sumit Aggarwal as country head.

    As part of its offerings, Amnet’s services will be exclusive to Dentsu Aegis Network’s clients.
     

    “For the first time in India, Dentsu Aegis Network clients will exclusively have access to programmatic buying at this scale and with such levels of sophistication. With market-leading agencies like iProspect, Isobar, Dentsu Webchutney and WATConsult in our group, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring Amnet to India,” said Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin.

    Based in Mumbai, Aggarwal will report to Bhasin. He earlier served as vice president monetisation for multi screen advertising platform at Reliance Jio. Prior to that, he led search, display ad sales and ad product teams at Yahoo! India.

    Amnet will provide real-time insights through digital technology and Big Data gathering to help understand the consumers’ on-line behaviour. Digital footprints allow the right ads to be delivered to the right people, at the right time.

  • BBC Advertising appoints Vishal Bhatnagar as S. Asia sales director

    BBC Advertising appoints Vishal Bhatnagar as S. Asia sales director

    MUMBAI: BBC Advertising, part of BBC Worldwide – the commercial arm of the British Broadcasting Corporation (BBC), has appointed Vishal Bhatnagar as sales director for South Asia.
     

    Bhatnagar will lead the advertising sales teams across BBC Worldwide’s three South Asia sales offices in Mumbai, Delhi and Bangalore, with immediate effect. He will be based in Delhi and will report to BBC Advertising ASEAN & India vice president advertising sales John Williams.

     
    Bhatnagar will be responsible for domestic and international advertising sales for BBC Advertising’s digital and broadcasts assets in South Asia, including the multi-screen product offer around the world-renowned website BBC.com and the global TV channel BBC World News.

    Williams said, “Vishal brings with him a proven track record in business development across traditional and new media in the highly dynamic and fast moving Indian national market, and we are delighted to welcome him to BBC Advertising. As we look to drive future growth across South Asia, Vishal’s experience in leading teams, coupled with the premium content opportunities offered by the BBC, will be invaluable.”
     

    Bhatnagar added, “I am thrilled to be joining BBC Advertising and have the chance to offer partners in South Asia opportunities to be associated with world-class, trusted content from the BBC on TV and online. I’m looking forward to working with the teams in Mumbai, Delhi and Bangalore and building new business relationships across the region.”
     

    He joins BBC Advertising from Network18 News Media, where he worked since 2004, most recently as national revenue head for CNN-IBN and head of Focus-IBN 18 News Network. In that role, Bhatnagar led a cross-functional team spanning sales, marketing, content and digital to create, execute and monetise initiatives like IBN18-Microsoft Election Analytics Centre and Network 18-Tata Tea “Power of 49” among others. 

    Prior to that, he was CNBC TV18 and CNBC Awaaz senior vice president, where he launched CNBC Universe as a sales platform. Before working for Network18 News Media, he held roles at Times Television and Bennett, Coleman & Co. Ltd.

  • DDB MudraMax realigns biz units; announces new leadership structure

    DDB MudraMax realigns biz units; announces new leadership structure

    MUMBAI: In line with the changing consumer, market dynamics and the imperative need to offer seamless consumer engagement solutions to clients, DDB Mudra Group has realigned its media, OOH, experiential and retail businesses that are offered under the DDB MudraMax brand.

     

    DDB Mudra Group executive director and DDB MudraMax Media (including digital) president Sathyamurthy Namakkal will now additionally take charge of the DDB MudraMax OOH business.

     

    This consolidation bolsters the multi channel media offerings of the group and will help clients benefit with access to the entire gamut of services in data analytics, media planning and buying across all media touch points. Both units have grown aggressively over the past three years and this consolidation is the next step in achieving exponential growth.

     

    DDB Mudra Group executive director and DDB MudraMax head of ideas Aneil Deepak (popularly known as Andee) will now take charge of the DDB MudraMax experiential business as well.

     

    Deepak has taken the lead in delivering path breaking campaigns for clients in the experiential and engagement space viz. Health Cha Shree Ganesh, The Misunderstood Scoreboard, Eye for an Eye. With the experiential business added to his portfolio, the group looks to build innovative and engaging brand experiences that deliver business growth for all clients.

     

    TracyLocke head business and operations Sameer Mehta will take independent charge of the business and will now report directly to DDB Mudra Group CEO and MD Madhukar Kamath. He has been instrumental in delivering technology led solutions for clients to help grow their business in the field marketing, shopper marketing and the retail space.

     

    Kamath said, “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organisation.”

  • Asia Pacific Digital unites its 5 digital firms under one brand

    Asia Pacific Digital unites its 5 digital firms under one brand

    MUMBAI: Asia Pacific Digital (APD) has united its five independent digital services subsidiaries across 10 offices in eight countries under the APD brand, forming an integrated 360-degree digital services firm that delivers growth to more than 1,000 clients.

     

    Asia Pacific Digital chairman Roger Sharp said, “We asked our stakeholders across the region what they want from a digital partner. The overwhelming response was that clients seek a partner who can simplify the digital landscape, who can see the whole picture rather than just a view of a single silo, and one who is accountable and transparent. That’s why today we are launching APD.”

     

    The new company is organised into four divisions, each representing specialist subject matter expertise: APD Interact (formerly Next Digital and @ccomplice) creating interactive customer experiences, APD Acquire (formerly dgm and Empowered) attracting and retaining customers via performance-based channels, APD Engage (formerly Jericho) engaging customers through sophisticated communication strategies and technology platforms, and APD Venture (formerly eCommerce) investing in risk and reward sharing eCommerce partnerships.

     

    As a unified brand with a focus on increasing customer value for clients, APD will be able to deliver its expertise uniformly across the region through its strong local relationships and capabilities. APD has established scale operations in Australia, New Zealand, Malaysia, Singapore, the Philippines and the Peoples Republic of China, and is planning to build its presence in Indonesia. 

     

    Clients include Bayer, Budget, Cisco, Dell, eBay, Ecco, Expedia, Fonterra, Ford, GSK, Lend Lease, Lenovo, Maxis, Nestle, Panasonic, Qantas, Toshiba, Tumblr and Village Roadshow.

     

    Sharp added, “While our team spans different disciplines and geographies, we all hold the same values: collaboration, transparency, innovation and constant improvement. We aim to deliver complex solutions to our clients with simplicity, clarity and meaningful measurement.”

     

    Newton Smith has been appointed COO in addition to his role as CEO of APD Interact, while Peter Hynd has been appointed chief commercial officer. Shaun McNamara is CEO of APD Acquire, Paula Harrison is CEO of APD Engage and Sean Toohey is head of APD Venture, the group’s venture arm.