ITV

Category: Media and Advertising

  • Havas Media Group India catapults to RECMA top 5 ranking

    Havas Media Group India catapults to RECMA top 5 ranking

    MUMBAI: Havas Media Group India has catapulted to the top five media agencies in India in RECMA’s India Qualitative Evaluation, June 2015.

     

    It has observed an upward growth from 11th rank to number fifth rank and emerged with a ‘Very good’ profile, the first agency to score with this profile.

     

    Havas Media Group India & South Asia CEO Anita Nayyar said, “We are delighted with this recognition of hard work, commitment and dedication to understand and strategically develop clients businesses. We have clear focus on ideas, digital and integrated nonlinear marketing. Always talking to the connected Indian and using data as building blocks to chart creative solutions across media has proven effective. It is the first time RECMA has given “Very Good” as a profile qualifier. At the group we are strong believers in speed which is of utmost essence and have done a lot of catching up in the industry inspite of being one of the youngest agencies. More over the stability in senior management team has always helped us stay focused on our objective.”

     

    Havas Media Group India managing director Mohit Joshi added, “This is the effort of the whole team working together to best serve our clients coupled with the aggressive approach towards new business. We would like to thank our clients for allowing us the opportunity to be co-partners in growing their brands through the years. You will see us building on this platform and going further up the ranks.”

  • Square Yards to ride the Digital India wave

    Square Yards to ride the Digital India wave

    MUMBAI: Real estate advisory firm, Square Yards and builder from North India, Antriksh Group have joined hands to promote an upcoming project – ‘Urban Greek’ with the help of augmented reality and an online booking engine.

     

    Square Yards will introduce its augmented reality innovation ‘Scapes’, to home seekers in Delhi by showcasing the homes and project layout via augmented reality. Home buyers can then book homes of their choice through an Online Booking Engine developed by Square Yards. 

     

    On the launch, Square Yards founder and CEO Tanuj Shori commented, “In sync with the Government’s ‘Digital India’ campaign, Square Yards is bringing in innovative digital discovery tools to facilitate the ease of real estate transactions for its customers and to stay in tune with the fast evolving world.”

     

    Shori further added, “With Square Yards currently leading the transactional space in India, we hope to also lead the property search, shortlisting and experiential space with ‘Scapes’. Our partnership with Antriksh Group reaffirms our belief that a unique hybrid of online and offline process is the ideal way to erase the pain points that home buyers face by opting for either pure online or offline models.”

     

    In an event christened as ‘No Loan Day’, Antriksh Group is offering luxury apartments in the Delhi smart city (Delhi-Dwarka L-Zone) at an investment of just 0.9 per cent per month for all home buyers who opt for the online route.

     

    The developer has set up augmented reality zones that is powered by Scapes in various parts of the city to offer a 360 degree augmented reality experience of its brand new project in Delhi L-Zone.

     

    Antriksh Group MD Abhishek Singh Goyat stated, “Square Yards ‘Scapes’ is an innovative marketing tool that very well complements our initiative to build modern infrastructure by launching our project in the first smart city of the National Capital. This state-of-the-art technology will enable potential property buyers to take a virtual tour of our project before shortlisting any home and also our existing clients can share the experience with their family and friends.”

  • Jaguar launches #FeelWimbledon campaign

    Jaguar launches #FeelWimbledon campaign

    MUMBAI:  Jaguar has launched its #FeelWimbledon campaign, which uses cutting edge sensors to analyse and celebrate the unique spectrum of emotions associated with the world’s number one tennis tournament.

     

    As part of this multi-sensory fan experience at Wimbledon, selected members of the crowd enjoying tennis this year will be provided with biometric wristbands capturing the excitement at SW19, whilst atmospheric, in-ground sensors monitoring the energy around the courts, and global sentiment on social media will be analysed.

     

    Information from the atmospheric sensors – which will collate crowd movement, audio levels and infrared – biometric wristbands – that capture heart rate, movement and location around the grounds – and sociometric tracking – following the conversation amongst fans around the world on Facebook, Twitter and Instagram – will provide a unique level of insight and present a completely new perspective on the greatest Grand Slam of them all.

     

     Every day during Wimbledon, tennis fans can access live updates of the mood and crowd emotions down at SW19 across Jaguar’s UK social media channels, and by visitingwww.feelwimbledon.co.uk.   

     

    All England Lawn Tennis and Croquet Club committee member Tim Henman said, “There’s no other tournament like Wimbledon and the experience gets better each year. The drama, passion and excitement, shared by both players and fans alike, is what makes Wimbledon the number one tennis tournament in the world, and it’s great to see Jaguar celebrating these unique qualities as part of their #FeelWimbledon campaign.”

     

    Jaguar Land Rover UK marketing director Laura Schwab stated, “Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we’re very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign.”

     

    AELTC commercial director Mick Desmond added, “Jaguar’s #FeelWimbledon campaign supports our commitment to communicate with our fanbase and ensure the best possible brand experience for supporters attending The Championships, watching at home, or engaging via our digital channels and on social media.”

     

    Jaguar Land Rover will supply 170 luxury, high performance vehicles to support tournament operations. The fleet of luxury chauffeur vehicles includes the new Jaguar XE, which are now on sale at Jaguar UK retailers.

     

    Schwab added: “With 500,000 people attending Wimbledon this year, it provides Jaguar with incredible exposure in London, and a fantastic platform to showcase our products, especially the Jaguar XE.”

  • Leo Burnett launches a new humour based campaign for Limca

    Leo Burnett launches a new humour based campaign for Limca

    MUMBAI: Leo Burnett has launched a brand new campaign for Limca in a bid to establish the drink as the ultimate thirst quencher and gain market share in India’s highly competitive soft drink market. The campaign will also help the brand strengthen its popular ‘Lime N Lemoni’ credential.

     

    The humour based campaign looks at a scenario where the boy’s family has come to see the girl. The film juxtaposes the mother’s voice raving about dishes cooked by her daughter with the shots of her son running around to buy the same from the market. His journey from one shop to another and back home gives rise to an extreme thirst that can only be quenched by Limca. The kind of thirst which the brand takes ownership of by calling it the ‘Limca Wali Pyaas’.

     

    Leo Burnett India chief creative officer RajDeepak Das said, “Limca has always been part of India’s quirks and traditions. With this campaign, we wanted to maintain that and take the communication to another level. The campaign – Bhaag Bittoo Bhaag – is special because it talks about the brand promise of ‘quenching thirst’ by using a strong local insight we all can relate to being Indians. In a situation of extreme physical stress and having to run from one place to the other in search for food, the protagonist finds his answer to thirst in Limca. The whole narrative is quirky, humourous and insanely Indian. It is a kind of film you would enjoy watching repeatedly; a great way to achieve a higher level of brand recall amongst the Indian consumers.”

     

    Leo Burnett India executive creative director Amit Nandwani added, “When faced with situations of extreme heat and tiredness, nothing quenches your thirst like Limca. The new Limca campaign essentially conveys this point while integrating quirks rooted in Indian culture. The plot is not only relatable but also drives home the point in a light-hearted manner.”

     

    Limca plans to take its new campaign to consumers through digital and traditional media platforms to intensify the brand experience.

  • Northpoint Centre of Learning & Dentsu Aegis launch OOH Advertising programme

    Northpoint Centre of Learning & Dentsu Aegis launch OOH Advertising programme

    MUMBAI: Given the technological metamorphosis that out-of-home (OOH) is currently witnessing, it has emerged as one of the fastest growing segments in the Marketing Communications industry.

     

    For the young job seeking community, the sector has opened up lucrative career opportunities. Consequently, with much room to maneuver for ambitious youngsters, Dentsu Aegis Network and Northpoint have announced the launch of the ‘Post Graduate Program in Out Of Home Advertising (The PGP-OOHA) programme. 

     

    The PGP-OOHA programme is being conducted by Northpoint Centre of Learning, a Management Resource Development Centre, located in Khandala, in collaboration with the leading out-of-home agencies – Posterscope India and Milestone Brandcom.

     

    Designed to develop future managers, the course is a six-month fast-track post graduate career programme.  It is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential and how they are all inter-related. 

     

    The course comprises modules, research projects and workshops followed by an internship with Posterscope and Milestone Brandcom.

     

    A strong emphasis will be laid on student performance evaluation through projects and practical assignments and research done by the students. While the entire semester will provide a comprehensive perspective of OOH advertising and communications, the latter part will be project-based with hands-on production and execution experiences.

     

    Northpoint Centre of Learning chairman Prem Mehta said, “The launch of this program is another step in keeping with Northpoint’s mission to prepare young graduates for careers in specialised areas of business.  Once again, Northpoint has tied up with the leaders in the OOH industry to ensure relevance of training content, training by industry professionals and substantial field and on-job internships to prepare job-ready managers.”

     

    Dentsu Aegis Network chairman and CEO South Asia and Posterscope and psLive – Asia Pacific chairman Ashish Bhasin stated, “Today, Dentsu Aegis Network is amongst the fastest growing communications groups in India and understand the need of trained talent that the industry currently needs. Therefore, we are committed to developing professional talent for the industry as a partner on this programme.”

     

    Dentsu Aegis Network will consider all successful candidates for final placement.

     

    Milestone Brandcom MD and CEO Nabendu Bhattacharyya opined, “Our objective is to create and attract talent to the OOH Industry where no such formal program existed prior to this, we believe this OOH program will benefit many new entrants as well as the existing trade practitioners in this dynamic Industry. Our, overall objective is to bring in fresh minds into the OOH Communications business for the exponential growth of the Industry. As a Leading OOH Group, “OOH Program” is our contribution to the Industry.”

     

    Posterscope Asia Pacific regional director and Posterscope Group India managing director Haresh Nayak added, “Posterscope has always prided itself in being innovators, be it in terms of team construct, offerings, services or thought leadership for the last 7 years. This initiative is an extension of that belief, of ‘innovating the way brands are built’ and talented people are the nucleus of innovation. This platform will attract and nurture these talents who will be the future minds and leaders in the Out of Home space.”

  • Havas Media Group India makes senior level promotions

    Havas Media Group India makes senior level promotions

    MUMBAI: Havas Media Group India has announced a slew of senior level promotions.

     

    Havas Media India managing director Mohit Joshi has been named Havas Media Group India managing director. Havas Media-North executive director Uday Mohan has now been promoted to Havas Media-North & East managing partner. General manager Soumya Sarkar has been given additional charge as Havas Media-West general manager & branch head.

     

    Included in the promotions roster are – Abhishek Jain as executive VP investments, earlier VP investments. Mitesh Desai, head-creative, UX & UI is now national creative director and Gregory Phillip has been named associate VP-operations for Arena Media.

     

    Havas Media Group India & South Asia CEO Anita Nayyar said, “Havas Media Group in India has been growing at a rapid pace, last year we grew 42 per cent. It has been a straight line graph going upwards since we started operations in 2006 and we have aggressive plans ahead. Companies don’t grow on their own, they need – people. As we scale, we would like to elevate the passionate people who helped us reach where we are today and we count on them going forward.”

     

    The team has also been further strengthened with the joining of Tarranum Alam as executive VP investments and Chandana Chakravartti VP at the Delhi office and Saurabh Jain who is currently handling the Bangalore operations.

     

    “It gives me a lot of pleasure to make this announcement and I’m confident that this team will over deliver and take Havas Media Group to greater heights,” concluded Nayyar.

  • Housing.com fires CEO Rahul Yadav

    Housing.com fires CEO Rahul Yadav

    MUMBAI: Mumbai based online realty platform, Housing.com has released its CEO Rahul Yadav, with immediate effect, after a regular board meeting, held earlier on 1 July. Yadav who is also the co-founder of the company, will no longer be an employee of Housing.com and be associated with the company in any manner, going forward.

     

    The Housing board, unanimously agreed to bring Yadav’s tenure to a close, with reference to his behaviour towards investors, ecosystem and the media. The board believed that his behaviour is not befitting of a CEO and is detrimental to the company, known for its innovative approach to product development, market expansion and brand building.

     

    While the search for an interim CEO is underway, a transition plan has been put in place. The current senior executives of Housing.com will continue to run the operations on a daily basis, and ensure its continued smooth functioning. The board and the operating committee will remain closely involved with all key decisions.   

     

    Through an official statement the company said. “The Housing.com board, investors, management team and employees are keen to see Housing maximise its huge potential in India and beyond, as well as run in professional and world class manner. This is part of our larger commitment to India and the start-up ecosystem, which together remains unaffected and as strong as ever.”  

  • Motivator appoints Vijayant Dhaka as national head of digital trading

    Motivator appoints Vijayant Dhaka as national head of digital trading

    MUMBAI:  Motivator, a media agency from the house of GroupM, has appointed Vijayant Dhaka as its national head of digital trading. His role will involve streamlining digital channel planning strategies and integrating new trading platforms and practices, besides leading the trading desk for clients. He will be based out of Gurgaon and will report into chief growth officerV.Narayanan.

     

    Dhaka said, “With ever growing digital and mobile penetration in India, we are up for challenging yet exciting times ahead, next 3-5 years will revolutionize the media industry. Motivator thinks alike and is well poised to move at a faster pace than the industry, with investments in right technologies and people. I am looking forward to this journey.”

     

    Narayanan added, “Motivator has restructured its digital offering to put new media at the centre of the agency’s offering. Vijayant’s appointment is part of Motivator’s plan to accelerate and enhance the value through better trading and partnership practices. He would play a pivotal role in driving digital efficiencies by cloning best in class processes of GroupM and forging new partnerships that transcends our innovative digital offering to our clients.”

     

    Dhaka joins Motivator from Ignitee Digital which is now a part of NEW Digital, Singapore, where he was involved in driving business growth by tapping into performance media clients. He has also been an early stage team member at Octane and founding team member at Policybazaar.  

  • IndiaMart ropes in Mudit Khosla as senior VP, brand solutions group

    IndiaMart ropes in Mudit Khosla as senior VP, brand solutions group

    MUMBAI: IndiaMart, an online marketplace that connects buyers and suppliers has appointed Mudit Khosla as senior vice president, brand solutions group. As an integral part of the company’s leadership team, Khosla will be a visionary for devising innovative strategies and managing effective implementation of the same for smooth functioning of the big brands associated with IndiaMart.

     

    IndiaMart founder and CEO Dinesh Agarwal said, “I am extremely pleased to announce the appointment of Mudit Khosla to our leadership team. Mudit would play a pivotal role in driving the company’s strategy to cater to the sourcing and selling requirements of the big organizations. He brings with him rich, varied and elaborate knowledge in the domain of business development and brand building which will be instrumental in taking IndiaMart to the next pedestal. His wealth of experience in transforming online marketplaces will prove to be an asset for IndiaMart.”

     

     Khosla added, “I am excited to be a part of the country’s leading online marketplace which is poised to ride upon a stellar growth gradient by catering to the specific requirements of buyers and suppliers, encompassing individuals, SMBs as well as larger enterprises. I am looking forward to being a part of the inspiring journey that lies ahead for IndiaMart and add value at each stage.”

     

    With over 16 years of rich experience in building e-commerce companies from scratch and scaling them up rapidly, Khosla has played a key role in setting up of Indiatimes Shopping. He was also a part of the core founding team of Yatra.com and has served as CEO at organisations like Seventymm.com and Tradus.com (ibibo Group).

  • Carat India rated number one on vitality scores: RECMA

    Carat India rated number one on vitality scores: RECMA

    MUMBAI: After a flurry of account wins over the last 12 months including brands like General Motors, Microsoft, Sony, Nokia, MasterCard, British Airways, JSW Steel & Cement, Popees and Ruosh to name a few, Carat has also shown the maximum growth on the Qualitative Ranking of RECMA moving from the number 11 spot in August 2013 to number four in the latest report, making it the fastest growing media agency in India.

     

    To top it all, on Vitality scores of the research, Carat has jumped to the number one position with a perfect score of 10.

     

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “This is an absolutely fantastic achievement by Carat to become the fastest growing agency in India. From being a one-in-a-crowd agency in the market, in a short time, they are at the top-end of the table. As the lead media agency of the Denstu Aegis Network, Carat continues to make its mark in the Industry and will very soon be amongst the top three on all parameters.”

     

    Carat India managing director Kartik Iyer opined, “This is a great testimony for the fantastic work the teams have put over the past few years to strengthen the Carat brand in India. This is also a result of the key investments made by group in great people and processes which have delivered outstanding solutions to our clients.”