ITV

Category: Media and Advertising

  • Kidzania launches monsoon ad campaign to woo visitors

    Kidzania launches monsoon ad campaign to woo visitors

    MUMBAI: Summer vacations are over and kids are back to school. However, it’s not just the kids who are racking their brain solving sums in school. The entire kids recreation sector has been making permutation and combinations to launch various marketing campaigns to keep the footfalls intact. Launching one such campaign is the Mexico originated indoor edutainment conglomerate Kidzania’s India venture, which has announced attractive discounts for the monsoons.

    The venture is targeting first timers who could not explore the experience because of pricing with the Wow Monsoon campaign. Visitors can avail 40 per cent discount by booking over the counter post 4 pm on Tuesday, Wednesday and Thursday. Whereas visitors 15 days prior to their visit will get 15 per cent discount throughout the day on weekdays.

    “We want to drive the online booking and that’s why we announced the 15 per cent offer. Soon we are going to be launching an app and hence we want to make online ticketing a habit,” asserts Kidzania CMO Viraj Jit Singh.

    Being an indoor amusement park Kidzania is making efforts to extract maximum benefit of the weather conditions. “Kidzania is a well covered amusement park and hence it secures parents’ assurance as we take total care of kids’ safety. Hence during the monsoon season we become the exclusive destination for visitors so we launch many such discount offers. It is something we practiced last year too and we tasted good success,” adds Singh.

     Kidzania’s doles out 80 per cent of marketing spend on print and radio, while the booming digital media gets 15-20 per cent of the pie. “Digital media is booming and we are certainly strategising to make more use of the medium. Marketing strategy differs from time to time and so does the spend. We target across the socio economic class of India and all the marketing campaigns are targeted to them,” opines Singh.

    Kidzania has more than 1,47,000 likes on its Facebook page. All the creatives and strategising is done by Kidzania’s in-house marketing team.

    Reports predict an increase of four per cent over the next five years in the average Indian’s spend on recreation, which brings a lot of optimism to the sector. New players are coming in and existing conglomerates are expanding their base by invading into new territory. The enhanced competition is a compliment, feels Singh. “The sector has a lot of potential and in the next few years it will take a good shape. We are expanding to NCR by the start of next financial year (2016) and then we have plans of launching in the south too. The economic condition of the country is growing substantially, disposable income is increasing and that’s why I feel the sector has a lot of potential,” he adds.

    The months of December and January attract maximum visitors, but footfall remains constant throughout the year. “When schools are on, we get a lot of school excursions so the footfall more or less remains the same. We already had more than 300 schools visiting us, there are different packages, which we offer and all of that depends on the number of students coming in. Besides excursions, Kidzania is emerging as the destination for birthday celebration,” concludes Singh.

  • Dentsu acquires 20% stake in Singapore creative agency Mangham Gaxiola

    Dentsu acquires 20% stake in Singapore creative agency Mangham Gaxiola

    MUMBAI: Dentsu Aegis Network has acquired a 20 per cent share in Singapore based creative agency Mangham Gaxiola in order to expand the mcgarrybowen brand into Singapore. 

     

    The principal shareholders have also agreed to options that would make the agency a wholly owned Dentsu Aegis Network subsidiary in the future. 

     

    Founded in 2012, Mangham Gaxiola was last year voted Singapore’s most desirable independent creative agency in Marketing Magazine’s annual survey of over 1,000 marketers. The agency is known for premium quality creative work that spans the financial, automotive, fashion, electronics, beauty and FMCG sectors. The range of services provided include creative advertising campaigns in mass media, digital media and social media; creative content applications to increase consumer engagement with websites, which are marketing tools in themselves; and designs for the building of brand identities for stores. 

     

    Reasons behind the acquisition of a share in the agency include the growing importance of Southeast Asia as a market, and the increasing tendency of Dentsu Group clients to position Singapore as a regional hub. 

     

    mcgarrybowen, one of the Group’s eight network brands, has already established a presence as a leading creative agency in South America, Europe and China, and the new hub in Singapore will further develop its network across Southeast Asia. 

     

    Mangham Gaxiola will become part of the mcgarrybowen network and will operate under the name manghamgaxiola mcgarrybowen – A Dentsu Aegis Network Company. Leveraging the global human resources and services of the Dentsu Group, the agency will continue to provide innovative, high-quality services to its clients.

  • Gap India awards digital marketing duties to RepIndia

    Gap India awards digital marketing duties to RepIndia

    MUMBAI: Creative and digital agency, RepIndia has been awarded digital marketing duties of San Francisco-based clothing retailer Gap, which entered India with its first store in Delhi in May. 

     

    Arvind Lifestyle Brands is the India partner for the brand and has selected RepIndia as their digital partner in the country.

     

    The Arvind Lifestyle Brands digital marketing team for Gap is led by business head of the division Oliver Kaye and senior manager marketing and PR Melanie Fernandes.

     

    The mandate includes launching various Gap stores across India online and managing and amplifying the channel’s presence across social media platforms.

     

    The agency will work towards curating, creating and executing content revolving around the central belief of the retail brand – to create emotional connections with customers through inspiring product design and unique store experiences. 

     

    RepIndia CEO and co-founder Ayesha Chenoy said, “We are really excited and honoured to be partnering with the Gap team. This has been the single largest digital fashion brand launch in India in the last five years.”

     

    RepIndia managing director Ishaan Ahuja added, “It’s a huge opportunity for us as an agency to showcase our creativity. We love the Gap teams energy and so far it’s been great with an excellent launch in Delhi at Select Citywalk.”

  • WPP launches MEC in Ghana

    WPP launches MEC in Ghana

    MUMBAI: WPP’s media agency has opened a new office in Accra, Ghana.

     

    This comes less than six months after the agency opened the doors to its Sub-Saharan network headquarter in Kenya. MEC Ghana will support and strengthen MEC’s offer in the region.

     

    MEC Ghana launches with a team of 10 and with Eva Nyakianda at the helm as managing director. She will work closely with the team in Kenya as well as with MEC’s international team, Global Solutions, in London.

     

    MEC Global Solutions client president Allison Coley said, “The new office in Ghana strengthens MEC’s position in the Sub-Saharan region. It’s an expansion of our offer that will provide consistency and continued growth for both our clients and our agency. Launching a new MEC office is always exciting and I welcome Eva and her team into our thriving MEC family.”

  • Lowe Lintas executes slick TVC for Micromax featuring Hugh Jackman

    Lowe Lintas executes slick TVC for Micromax featuring Hugh Jackman

    MUMBAI: Micromax has teamed up with Hugh Jackman for Micromax Silver. The strategy was to elect Jackman to introduce the slimmest phone ever, in all its communication.

     

    The television commercial, conceptualised by Lowe Lintas Delhi, has been shot like an action-packed thriller and introduces the slimness of the phone. Jackman plays the role of a tough character trying to escape a high security prison. And the only weapon he has is the Canvas Sliver 5.

     

    The story demonstrates how he uses the slimness of the phone in the most innovative ways and manages to escape. Thereby showcasing the sleek design of the phone throughout the TVC.

     

    Speaking on the campaign, Lowe Lintas national creative director Amer Jaleel said, “We wanted to give Micromax consumers a thrilling ride with a favourite star. The fact that Jackman gets himself out of a sticky situation using the slimness of the phone provided exactly that opportunity. We crafted the film to look like a movie. We designed the experience to be one where the slimness is an after-realisation. It’s ‘Oh, so that’s what was happening with the phone’ rather than ‘Oh, look how he’s using the slim phone’.”

     

    Similarly, the print campaign places the stylised looks of Jackman against the sleek design of the phone, to create impactful visuals that will be spread across newspaper and magazine ads, hoardings and points of sale.

     

    Through each medium, the campaign aims to showcase not just the slimness and the light-weight feature of the phone but also the fact that the Canvas Sliver 5 is packed with some good features.

  • TO THE NEW Digital sponsors NodeSchool

    TO THE NEW Digital sponsors NodeSchool

    MUMBAI: TO THE NEW Digital, a premium digital services company sponsored NodeSchool, an open source project run by volunteers with an aim to evangelize Node community. The event was held at TO THE NEW Digital’s Noida office and was attended by over 80 Node and JavaScript enthusiasts from companies like Paytm, Jabong, Magic Software, BluePi, UrbanClap, etc.

     

    NodeSchool was a full day event comprising various interactive learning sessions and in-person hosted workshops. The event started with a keynote speech by Shweta Sharma, AVP, TO THE NEW Digital. She talked about Node.js and how it is taking the industry by storm.

     

    The first session on Node Streams was presented by Kushal Likhi, Founder, Innox Technologies. He shed light on different types of streams and their power in Node.js and how streams in modern web applications can be used to build highly scalable applications. Another power packed session was delivered by Kashish Gupta and Deepak Vishwakarma, Software Consultants, TO THE NEW Digital. They discussed hapi.js, a rich framework for building API driven applications and services and also demonstrated various plugins.

     

    The event also included few interactive workshops on ‘learnyounode’ and ‘stream-adventures’ which gave hands on learning to attendees.

     

    TO THE NEW Digital AVP Shweta Sharma said, “We must keep organizing such events where professionals from different companies come together and share their views to upgrade the current ecosystem. NodeSchool is a perfect medium to expand our community and welcome suggestions required to initiate topics on regular intervals. These events help in interconnecting the community and new opportunities surface regularly.”  

  • IndiaMART ropes in Prateek Chandra as CFO

    IndiaMART ropes in Prateek Chandra as CFO

    MUMBAI: IndiaMART has appointed Prateek Chandra as its chief finance officer. In his new role, Chandra will be responsible for managing the company’s financial growth, driving key business initiatives and playing an integral role in ensuring the organisation’s success.

     

    IndiaMART founder & CEO Dinesh Agarwal said, “Prateek brings with himself an in-depth technology and media industry experience, along with immense knowledge of capital markets and financial and strategic planning. We are confident that he would be an outstanding addition to our leadership team and would help us implement our near-term operational goals, as we plan to scale up our marketplace to newer highs. It is my privilege to welcome him to the team and I wish him all the best in his role.”

     

    Chandra added, “I am pleased to be a part of the country’s leading online marketplace which has been growing significantly over the past, and also has an ambitious vision for future growth. IndiaMART is at a juncture of momentous growth and being a part of this inspiring journey will be elating.”

     

    Formerly, Chandra was HT Media CFO, radio business (104 FM), heading responsibility of finance and related operational aspects of the business. He holds over 14 years of experience in building business strategy, financial planning, M&A’s and managing investor relations in Indian and International markets. 

  • Rajesh Gola joins DDB Mudra Group

    Rajesh Gola joins DDB Mudra Group

    MUMBAI:  Rajesh Gola has joined DDB Mudra North as senior creative director. Based out of the agency’s Gurgaon office, Gola would be reporting to DDB Mudra North creative head Sambit Mohanty.

     

    A former senior creative director with JWT Delhi, Gola has been associated with agencies like Grey Worldwide, FCB Ulka and Saatchi & Saatchi in his career spanning 15 years.

     

    Gola said, “Each agency brings with it specific challenges. To overcome them you need the right people. DDB Mudra North has the right people.”

     

    Mohanty added, “Rajesh is a great addition to our creative team. Experience apart, he brings a rare sense of maturity and responsibility that is hard to find these days. Add to that a killer sense of wit and you know that with this guy around, there will never be a dull moment!”

     

    Some of the brands that Gola has worked on include: Airtel, VLCC, Monte Carlo, Max Bupa, Dabur Gulabari, Dabur Red Toothpaste, Hitachi and Mother Dairy amongst others. In 2008, his campaign for Mother Dairy Nutrifit was awarded as the ‘Best Campaign’ by International Dairy Federation Awards.