ITV

Category: Media and Advertising

  • OLX partners Qyuki for new made-for-digital ad

    OLX partners Qyuki for new made-for-digital ad

    MUMBAI: The latest video content for OLX is an emotional love story about selfless love, exemplifying some of the most heart-warming aspects of a relationship. Produced by Qyuki Digital, the video has been trending across social media sites with a high engagement level.

     

    Designed solely for the digital medium, the film is an example of digital content where the “story” is the real hero and the brand, a facilitator.

     

    The film traces the journey of a young couple in love, a photographer and a painter, who place their own happiness second to that of their partner. National Award winning Qyuki creator duo, Devyanshu and Satyanshu Singh, have worked on this project for the OLX brand.

     

    OLX.in chief marketing officer Gaurav Mehta said, “Video is a great medium for storytelling. This film in particular is inspired by a timeless classic that we’ve tried to narrate in our own words with the help of some fantastic poetry. We always had a lot of faith in this story, but we’ve been overwhelmed by the response this film has received so far. We truly believe that OLX is an enabler of little joys for its users, which we’ve tried to depict in the film. It feels great to know that it has resonated with digital audiences from different walks of life.”

     

    Qyuki Digital Media network head Sagar Gokhale added, “At Qyuki, we create opportunities for brands to tell stories differently. Our aim is to build bonds between artists who create great content and brands that can use that talent to connect with their customers. OLX shared the same conviction as us and we came together to create ‘The Story of Selfless Love.’ This story is not an ad film but is content marketing in its purest form. On this particular project, we connected Qyuki’s creative duo Satyanshu and Devanshu Singh, who have a National Award to their name (film Tamaash), with the brand and succeeded in reaching out to the right audience with the help of our technology and audience insights.”

  • Metro Shoes launches digital campaign for end of season sale

    Metro Shoes launches digital campaign for end of season sale

    MUMBAI: In a bid to give its customers a unique experience, Metro Shoes has launched ‘A Night Market Sale’ digital campaign, which will give customers an exclusive access to shop for Metro Shoes’ end of season sale (EOSS) products before it goes offline (in stores).

     

    To create a buzz on social media, Metro Shoes collaborated with top five bloggers to give them an access for a secret sale where they had a chance to view the collection before the sale went live for consumers.

     

    Metro Shoes is planning to execute the 360 degree EOSS campaign by reaching out to all important touch points like print, outdoor and digital media along with outdoor advertising and in-store experiences. The campaign, first unveiled on digital media, synced across all Metro Shoes digital media platforms and extended to their offline stores as well.

     

    Metro Shoes vice president, digital Alisha Malik said, “Metro’s Online Night Market Sale is an exciting proposition and we at Metro Shoes are happy to be the torch-bearers of this initiative. This would also mark Metro’s first concerted 360 degree campaign for its EOSS both online and offline. The campaign has been splashed across social media platforms like Facebook, Instagram, Pinterest and Twitter. It is heartening to see that this activity has captured the interest of customers and influencers alike. This is our kick-off campaign and we’ll keep going with other activities throughout the year.”

     

    The sale will begin on 27 July from 10 pm – 10 am at www.metroshoes.net.

  • Vivek Rao joins L&K Saatchi & Saatchi as chief creative officer – North

    Vivek Rao joins L&K Saatchi & Saatchi as chief creative officer – North

    MUMBAI: L&K Saatchi & Saatchi has appointed Vivek Rao as its chief creative officer – North. 

    Rao is armed with 15 years of experience working with global marketing communications companies and driving growth for global and local brands.

     

    L & K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “Vivek is not just a fantastic creative talent but an inspiring leader, who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition.”

     

    Rao added, “Having worked with stalwarts like Prasoon Joshi, Pops, Agnello Dias, Nitesh Tiwari, Ashish Khazanchi, Prasanna Sankhe & Satbir Singh over the years, I was keen to apply and use all that I’ve learnt in a place that’s growing at a furious pace. Praveen Kenneth, Anil Nair and the core team have done a magnificent job in creating L&K into an incredible force, add Saatchi & Saatchi’s global might to that and you can see why it’s a place that’s hitting top gear right now.”

     

    He further said, “The dynamics of communication has changed and yet, the basics still remain the same. Solid ideas, simplicity of storytelling will always be the way for brands to connect with consumers. The good part is that clients are extremely keen to reach out to consumers in ways that aren’t necessarily from expected quarters. Praveen and Anil have a clear picture about the way ahead and my role will be to ensure that from a creative perspective we hit the right notes for our clients. The canvas is much wider now and the ride is bound to be fast and enjoyable.”

     

    Over the years, Rao has worked with agency networks like McCann Erickson, Leo Burnett, Contract Advertising, Publicis Ambience and Havas Worldwide.

  • The 120 Media Collective appoints Sandeep Naug as VP – biz development

    The 120 Media Collective appoints Sandeep Naug as VP – biz development

    MUMBAI: The 120 Media Collective has appointed Sandeep Naug as vice president – business development.

     

    He will be responsible for driving revenue and integrated new business including branded content and other properties, for the company and its verticals – Jack in the Box Worldwide, Sniper and Sooperfly.

     

    Naug will report to The 120 Media Collective founder & CEO Roopak Saluja and will be based out of both Mumbai and Delhi.

     

    A media professional with over eight years of experience in content solutions, Naug’s specialization lies in branded content and sales, strategy, planning and implementing paid, earned and owned media. He has previously worked with CNBC TV18, Bloomberg UTV and Disney, and most recently with Culture Machine as lead- revenue for North and APAC through digital video content and channel management.

     

    Saluja said, “Entering our ninth year of existence, we’re not just creating content and communications but are now engaging with specific audiences in a strategic manner. Bringing our diverse offerings together to create integrated solutions for brands is therefore paramount. Sandeep’s broad and deep experience in branded content across traditional and digital media, his solutions-oriented approach towards brands and advertisers and his profound understanding of where the industry is headed, make him the perfect fit for this role, which will be pivotal in taking The 120 Media Collective to the next level as an integrated next generation media company.”

     

    “120MC has a very deep understanding of consumer nativeness of new media and it has been proved multiple times be it Kolaveri Di or Be Beautiful. Creating content that the consumer can appreciate and engage with is imperative and 120MC has the capability to create, execute and distribute such content led communication for brands across medium with digital at its core. I am glad to be a part of this team, learn more and do more,” added Naug.

  • BMW to unleash ad campaign for new BMW X6 in India

    BMW to unleash ad campaign for new BMW X6 in India

    BENGALURU: The all-new BMW X6, the only Sports Activity Coupe (SAC) in the world was launched in India on 23 July. The company has planned a multi-media campaign that includes print, television, outdoor and digital, which will be unleashed in a week. The New Delhi ex-showroom price of the BMW X6 xDrive40d is Rs 1.15 crore.

     

    BMW Group India president Philip von Sahr said, “BMW established the SAC segment with the introduction of BMW X6 and continues its remarkable success story. The BMW X6 was the first of its kind and the second generation once again perfectly combines quintessential BMW X qualities with elegance of a BMW coupe. The all-new BMW X6 with the M Sport package sees BMW once again setting the benchmark for extravagant, emotive design, luxurious interiors and extensive customisation options. The sporty exterior of a coupe and equally impressive dynamism and agility makes the all-new BMW X6 the most attractive and distinctive car both on the road and off the beaten track.”

     

    “Luxury has always been written with an X. To the very last detail, the all-new BMW X6 offers a unique synthesis of luxury, sporting dynamics and powerful style creating an excitingly different driving experience for our customers. The superior handling characteristics and thrilling driving dynamics bends the laws of physics, instantly propelling this exceptional vehicle to its rightful position as the king of the road,” added Sahr.

     

    BMW Group India marketing director Frank Schloeder told Indiantelevision.com, that the company was working with Ogilvy & Mather (O&M) for the creatives including a TVC and was also in the process of chalking out plans with Vizeum for media buying.

     

    With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with its automotive concerns, the BMW Group’s activities in India comprise the marketing of motorcycles, as well as financial services for its premium clientele.

  • Madison OOH creates innovative campaign for Mother Dairy’s product launch

    Madison OOH creates innovative campaign for Mother Dairy’s product launch

    MUMBAI: Madison World’s out-of-home (OOH) arm MOMS has come up with an innovative outdoor campaign to launch Mother Dairy’s Dairy whitener ‘Dailycious’ in Guwahati.

     

    The brand has the tag line “A Spoon Full of Magic” and the objective of the campaign was to reach out to the maximum number of people in the target group, generate highest response and conversion into sales.

     

    The month long campaign, executed by MOMS created maximum impact by effective use of an innovative execution where the swirling of milk was shown with the help of an LED and the cup and the saucer were made as a cut-out so as to give it a 3D effect. These were installed at key areas where the target group frequently visited such as major market areas and bus shelters at the major nodal points of the city.

     

    MOMS COO Dipankar Sanyal said, “At MOMS, we look at solving our clients’ business needs using innovative, disruptive outdoor strategy and execution to create high level engagement for consumers.”

     

    The recent Mondelez Oreo campaign in Mumbai last month was also executed by MOMS.

  • WPP & ISDI partner to launch communication school in Mumbai

    WPP & ISDI partner to launch communication school in Mumbai

    MUMBAI: WPP and the Indian School of Design and Innovation (ISDI) have joined hands to establish the ISDI WPP School of Communication in Mumbai. 

     

    Located on ISDI’s state of the art campus in Mumbai, the ISDI WPP School of Communication marks WPP’s first foray into the Indian education sector. The partnership will help create India’s first professional three-year undergraduate diploma program in communication based on a unique work-study model that will bring together a strong academic and creative curriculum combined with practical application.

     

    The admissions process is currently underway through an online application form. The school recently hosted its first Accepted Students day where students and their parents had an opportunity to interact with the leadership team and faculty. The inaugural batch will commence in August 2015 with the first cohort of 60 students.

     

    The ISDI WPP School of Communication is WPP’s second education initiative globally. In 2011, WPP in partnership with the Shanghai Arts and Design Academy established the WPP School of Marketing and Communications in China. The program has just successfully completed its fourth year with 220 students enrolled. 

     

    WPP and WPP companies, which are globally recognized for their in-house training and development programs, have worked closely with ISDI to develop the school’s curriculum and hire full-time faculty. ISDI founder and director Radha Kapoor will lead the school’s board of directors. 

     

    Additionally, senior staff from WPP companies will serve as part-time faculty and act as mentors. Internship and training opportunities will also be provided to students. An Executive Council has also been set up to oversee the smooth functioning of the three-year program. ISDI is represented by HR College dean Dr. Indu Shahani, ISDI directors Radha Kapoor and Siddharth Shahani and WPP India by country manager Ranjan Kapur, country finance director Paul Mower and Ogilvy & Mather vice chairman and country head of discovery & planning Madhukar Sabnavis.

     

    While the list of visiting faculty will be marked by Ogilvy & Mather executive chairman and national creative director Piyush Pandey, Encompass Events managing director Roshan Abbas the program directors will include the likes of Sabnavis and GroupM for South Asia CEO CVL Srinivas among others. 

     

    WPP CEO Martin Sorrell said, “Amid strong growth in the wider economy and, more specifically, in our sector, India is facing a pronounced talent shortage, one that is expected to become even more acute in the future. As the leading communications group in India and the world, WPP is committed to helping India to further develop the already high level of creative and professional talent in this sector.” 

     

    Speaking on the supply-demand gap for fresh talent in the industry, WPP India country manager Ranjan Kapur added, “We employ approximately 15,000 people (including associates) and on an average, we need 3,000 new recruits every year, including replacements and first timers and this school is just a small beginning. We hope to expand this to be able to cover a significantly large part of our requirements and turnout 400-500 young men and women every year from our school. Our first batch of 60 students is just the beginning.” 

     

    Committed to introducing a new education model, ISDI had welcomed its founding batch in July 2013. Founded by Kapoor in association with Parsons The New School of Design, New York, ISDI’s partnership with WPP will help create the right mix of design, innovation and effective communication that will shape the careers of future industry leaders.

     

    Kapoor said, “The joint establishment of the ISDI WPP school to nurture world-class creative talents and the development of a new model in the collaboration between colleges and companies is a new exploration on the path of higher vocational education for the ISDI. WPP and its companies are known for their world-class internal training programs. WPP will share its experience in developing such programs and making them relevant to ISDI and its students. Upon graduation, students will have a solid academic background and creative skill sets, providing them with good employment opportunities in our industry.” 

     

    The School will offer students a three-year undergraduate program, wherein, the first year comprises basic marketing and communication subjects and the second and third year offers students four major specialisations to choose from- Advertising and Communications, Media, Activation and Digital Marketing and Public Relations. WPP Lectures will run from Monday to Saturday, in the afternoons. Throughout the three years, students will be taught and mentored by top professionals from WPP and the industry, will work on live projects, build a portfolio, develop practical work skills, and have the opportunity to intern with WPP companies and get international exposure through student exchange and study abroad programs.

     

    Graduates will receive a three year Undergraduate Program certification from ISDI and WPP, in addition to a Bachelor of Arts Degree in Sociology from the University of Mumbai, IDOL (Institute of Distance and Open Learning).

     

    Going forward, Kapur says that it will hope to replicate this model in more cities. “We would like to take it forward and open another branch in New Delhi in the future,” Kapur said.

  • Mindshare appoints MediaCom’s Sriram Sharma as leader–south

    Mindshare appoints MediaCom’s Sriram Sharma as leader–south

    MUMBAI: Mindshare has appointed Sriram Sharma as leader – south. In his new role, which iseffective from 1 August 2015, Sharma will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region.

     

    He will be operating out of the Bangalore office and will report to Mindshare CEO South Asia Prasanth Kumar.

     

    Sharma comes to Mindshare with over 18 years of experience, having worked across multiple industries like advertising, mobile marketing and branding. Currently with MediaCom, Sharma looks after the business in the Bangalore and Chennai office.

     

    Kumar said, “We are glad to welcome Sriram into the Mindshare family. His motivation and wealth of experience across industries and markets makes him the right person to assist in driving the growth of the agency. For us, South is a very important market and I am confident he will be able to lead the south division to even greater heights.”

     

    Sharma added, “Mindshare represents a new journey for me – new skills to acquire, new people to meet and new challenges to deal with. Mindshare has always been a forerunner in innovation and the adaptive marketing world, and I look forward to working with the impressive Mindshare client roster and scaling new peaks in both the digital and traditional media spaces.”

  • Bobby Pawar, Partha Sinha elevated to Publicis South Asia MD

    Bobby Pawar, Partha Sinha elevated to Publicis South Asia MD

    MUMBAI: Publicis Worldwide South Asia has promoted Bobby Pawar and Partha Sinha to managing directors.

     

    This move comes as the India agency consolidates following a period of sustained growth that has seen it double its size over the past two years.

     

    In their new roles, Pawar and Sinha will continue to report to Publicis Worldwide South Asia CEO Nakul Chopra as they take on larger responsibilities to partner him in managing all business units in the region. A key focus will be to elevate the agency’s effectiveness in communication that helps lead the change for clients.

     

    As managing director and chief strategy officer, Sinha will lead all strategic development. He will take additional responsibility for the P&L of the consulting, design and digital services in South Asia. 

     

    Pawar, on the other hand, will be managing director and chief creative officer. He will lead creative development and ensure the increasing infusion of digital channels for all Publicis Worldwide entities in the region. 

     

    Chopra said that the promotions were clear recognition of the positive impact and leadership both executives had demonstrated in leading their agency teams and client relationships.

     

    Chopra said, “Both Bobby and Partha have played pivotal roles in delivering the expectations of our clients and in vastly improving our product. They have worked very closely with me and taken the lead in helping Publicis grow at a very rapid rate. These promotions not only recognise their past achievements but also focus on the future where we have high expectations for the continual transformation of our business.”

     

    In a joint statement, Sinha and Pawar added, “Publicis is on a fast growth track and is increasingly becoming a significant power in partnering clients in the new age environment. Our objective is to become the most significant partner available in this market for brands to navigate and lead the change in society, culture and the marketplace. We are on our way there.”

     

    Publicis Worldwide, APAC and emerging markets CEO Loris Nold opined, “Publicis South Asia without doubt has a world-class management team and have achieved great results in the past few years. With Partha and Bobby taking a bigger role, I am very confident that we are best positioned to help our clients in their marketing transformation.”