ITV

Category: Media and Advertising

  • Q1-2016: Emami spends Rs 142.06 crore towards marketing

    Q1-2016: Emami spends Rs 142.06 crore towards marketing

    BENGALURU: Emami Limited spent 38.1 per cent more towards Advertisement and Sales Promotion (ASP, marketing) in Q1-2016 (quarter ended 30 June, 2015) at Rs 142.06 crore (24.1 per cent of Total Income from Operations or TIO) as compared to the Rs 102.84 crore (21.3 per cent of TIO) in the corresponding quarter of the previous year. Emami’s Q1-2016 ASP was 72.3 per cent more than the Rs 82.47 crore (14.9 per cent of TIO) in the immediate trailing quarter (Q4-2015).

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    Among the brands in Emami’s portfolio are Zandu, Zandu Balm, Himani Navratna, BoroPlus, Fair and Handsome, Emami Vasocare, Emami Mentho Plus, Himani Fast Relief, Zandu Sona ChandiChyawnprash Plus, Zandu Kesari Jivan,etc. 

    Emami director Mohan Goenka said, “The first quarter of 2015 has been challenging with subdued economic environment and unfavourable weather, which is expected to continue. Notwithstanding such hurdles, Emami has ensured a good performance to deliver a profitable growth during the quarter. Strong performance by all our power brands in key categories coupled with growth in International business has helped us to register a 22.4 per cent top line growth.”

    Please refer to Fig A below for ASP during the 17 quarter period starting Q1-2012 until the current quarter. ASP in Q1-2016 has been the highest by the company in terms of absolute rupees and in terms percentage of TIO at Rs 142.06 crore and 24.1 per cent. Historically, as is evident from the figure below, Emami’s ASP has been the highest in Q3 of a financial year (the festival season in India) and the next highest in Q1, with the company spends the lowest towards marketing in Q4.

    During the 17 quarter period under consideration in this report, Emami has spent the lowest towards ASP in terms of absolute rupees and percentage of TIO in Q4-2012 at RS 36.60 crore and 9.2 per cent of TIO. The broken blue and maroon trend lines indicate that the company’s ASP shows a linear increasing trend in terms of absolute rupees and percentage of TIO.

    Also historically, Q3 of a financial year has been the best quarter for Emami in terms of TIO and PAT, which peaked in Q3. The next best quarter has been the fourth quarter of a financial year before sales and profits dip to the lowest in a year in Q1 (the summer and the beginning of the educational holiday season in India) followed by a rise in Q2. Please refer to Fig B below.
    In Q1-2016, Emami reported TIO of Rs 589.87 crore, which was 22.4 per cent more than the Rs 481.73 crore in Q1-2015 and was 6.5 per cent more than the Rs 553.66 crore in Q4-2015..
    During the 17 quarter period under consideration, Emami TIO was highest in Q3-2015 at Rs 692.26 crore and lowest in Q1-2012 at Rs 299.91 crore. The broken brown trend line shows that the company’s TIO is increasing linearly.
    PAT in Q1-2016 at Rs 87.75 crore (14.9 per cent of TIO) was 23.9 per cent more than the Rs 70.80 crore (14.7 per cent of TIO) in Q1-2015 but was 36.6 per cent lower than the Rs 138.33 crore (25 percent of TIO) in Q4-2015.

    Company Speak
    Domestic business in the first quarter grew steadily to achieve a healthy topline growth of 23.4 per cent. Despite prevailing macro-economic challenges and not very favourable weather, both the consumer care and the health care segments have performed considerably well.
    New brands such as Fair and Handsome Instant Fairness Facewash, Emami 7 Oils in One, Zandu Balm Ultra Power and ‘HE’ Deodorant continue to contribute to the growth during the first quarter.
    The quarter also witnessed the launch of a brand extension – Zandu Gel Balm Junior, the first ever gel based balm for kids in the country. The company also scaled up its spend on both advertisement and brand building during the quarter. Despite the high increase in ad spends, the company’s EBIDTA during the quarter rose by 32.9 per cent, bettering industry average.
    Aggressive marketing campaigns, both ATL and BTL delivered rich dividends in terms of growth of most of Emami’s Power Brands. Navratna Oil, Navratna Cool Talcum Powder, Zandu Balm, MenthoPlus Balm, Fair & Handsome and Zandu HCD Range grew in healthy double digits and enhanced their respective market shares.
    With increased emphasis, improved visibility and focused execution, the Modern Trade business and Direct Rural business continued to grow at a steady pace.
    Emami director Harsha V Agarwal said, “Prudent approach, efficient cost management and robust business model have helped us to meet the challenging environment to remain competitive and profitable. For the long term, we will continue to focus on cost efficiencies and invest in R&D and brands to further grow our market share. As part of our aggressive growth strategy, we acquired the Kesh King business during the first quarter FY-2016 and forayed into the Ayurvedic Hair & Scalp care segment. The Kesh King business is being integrated with Emami’s existing business and it has already started contributing to the growth. We plan to make Kesh King a pan-India brand soon.”
    Emami acquired hair and scalp care business under the ‘Kesh King’ and allied brands for Rs 1684 crores. The company raised around Rs 950 crore debt to partially fund the acquisition. The balance was funded by internal accrual.

  • Sandip Soparrkar named Cube sport brand ambassador in India

    Sandip Soparrkar named Cube sport brand ambassador in India

    NEW DELHI: Bollywood’s internationally renowned choreographer Sandip Soparrkar is the new brand ambassador for Speed Cubing Mumbai Unlimited (SCMU).

     

    The aim is to bring Bollywood and sports – two of the most loved fields – come closer for the promotion of Cube sport. 

     

    Soparrkar, who was recently seen doing a photoshoot with various cubes, said, “I am having a great time. I feel honoured that SCMU asked me to represent them as their brand ambassador. Cubing is a fantastic sport, which sharpens not just the mind but even develops the motor movements in a person. It is an amazing sport for kids as well as adults and I am glad that I have been chosen as the face of the brand.”

     

    The photoshoot will convey that the cube is just not a toy but a complete sport in itself. Cube is not just a hobby for kids but can be helpful for working professionals too to tackle everyday challenges in life and is a great stress buster.

     

    SCMU head Girish Bhatia added, “We are proud to announce our association with Bollywood’s ace choreographer Sandip Soparrkar as our brand ambassador. He got addicted to speed cubing through his cuber son Arjun who shares a similar passion and wants to take speed cubing to a greater level.”

     

    SCMU is a group of speed cubers from Mumbai formed in 2011 by Akshay Rao who later left the group to pursue higher studies. Since then, the organisation has actively promoted Rubiks Cube as a sport and not as a hobby. 

     

    The group currently headed by Bhatia has about thirty active members who are collectively referred to as Team SCMU. Since 2011, the team organized and supported over 40 cube competitions, and is the only organization in India to promote speedcubing at a professional level. 

     

    Their competition in January 2015 was Asia’s largest competition and world’s eighth largest. Their June 2015 competition was held in Juhu, which turned out to be the world’s largest single day event. 

     

    In 2013, the Team made a Rubik cube mosaic of Sachin Tendulkar, which gave them entry into the Limca book of Records for Rubik’s cube for a mosaic made with 6240 cubes. 

     

    Their next competition – SCMU Freedom open 2015 – will be held on 15 and 16 August at Phoenix Market City, Kurla, Mumbai. It’s an International competition associated with World Cube Association (WCA), where India’s best talents would compete against time to solve the most challenging Rubik’s cube in a matter of few seconds.

  • Pro Kabaddi League’s Telugu Titans rope in TVS Tyres as associate sponsor

    Pro Kabaddi League’s Telugu Titans rope in TVS Tyres as associate sponsor

    MUMBAI: In a bid to build the brand in the after-market segment, TVS Tyres has come on board as the official associate sponsor for Star Sports Pro Kabaddi League’s Telugu Titans.

     

    The move also comes in the wake of introducing a new brand identity at the beginning of this year.

     

    With Pro Kabaddi League being the second most watched sport show last year, TVS Tyres’ aim is not only to popularize the sport through this partnership, but to also utilise this platform to enhance the brand’s visibility across Andhra Pradesh and Telangana.

     

    The brand will be supporting the team throughout all the matches, which will go on till 23 August. The matches in Hyderabad are being played from 4 – 7 August. 

     

    TVS Srichakra director P Vijayaraghavan said, “With the new mantra of our brand ‘Nayi Soch Nayi Pechaan,’ this initiative is taken to support a traditional sport, which is now being presented with a lot of freshness and indeed has tremendous prospect and possibility to become one of the most popular games.”

     

    As a part of this partnership, the company has adopted various marketing strategies to promote the brand. To gain prominence, TVS Tyres’ logo is used in the Telugu Titans official website, in-stadia digital display and perimeter boards and BTL activations. The jerseys and shorts of players will also sport the TVS Tyres logo. Special autographed merchandise and mementos by players as well as VIP match tickets are being given to after-market dealers to endorse the brand as well as the sport.

     

    To further strengthen and re-enforce the new brand identity amongst  customers and dealers, the brand carried out on-ground activations that included a meet and greet session with the players as part of the consumer campaigns and promotional events. The products of the brand are displayed at the team’s home stadium in Hyderabad along with distribution of co-branded cheering merchandise and freebies.

  • FoxyMoron expands footprint; launches Bangalore office

    FoxyMoron expands footprint; launches Bangalore office

    MUMBAI: Digital marketing agency FoxyMoron has expanded its footprint in India by opening a new office in Bangalore.

     

    The agency’s Bangalore ops will offer a robust suite of digital marketing services to meet the needs of the evolving market.

     

    Founded in 2008, FoxyMoron set up its first office in Mumbai and extended its footprints to Gurgaon in 2013. With a talent pool of over 250 people across both the offices, the agency has created many award winning digital campaigns.

     

    FoxyMoron Media Operations co-founder & director Suveer Bajaj said, “With a thriving industry scenario as well as advancing media and technology in Bangalore, it was a logical step for us to open an office here. We have been serving a couple of Bangalore based clients out of our Mumbai office and felt that the city can open up many more doors for us. With a gamut of exciting opportunities that Bangalore offers, we’re looking forward to expanding our client base here and at the same time building our own capabilities. We’ve also started putting together a robust team in place and have set the ball rolling.”

  • BCCL & Shoppers Stop ink licensing deal for Femina Flaunt

    BCCL & Shoppers Stop ink licensing deal for Femina Flaunt

    MUMBAI: Bennett, Coleman & Co and Shoppers Stop have formed a strategic partnership to extend Femina into the consumer products space.

     

    As part of this ‘co-create and co-own’ partnership, BCCL will license ‘Femina Flaunt’ to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores, in the core fashion categories – apparel, footwear, accessories and bags. Flaunt is the retail identity developed by BCCL for Femina. 

     

    BCCL managing director Vineet Jain said, “This is in line with our brand extension strategy to partner with the best-in-class players to unlock immense hidden value in many of our marquee brands. As a group, we’ve always been ahead on the innovation curve, and this partnership is another such example.”

     

    Shoppers Stop customer care associate & managing director Govind Shrikhande added, “In line with our brand philosophy of Start Something New, we have embarked on a new partnership with the BCCL group to launch ‘Femina Flaunt’ in our stores. The premium positioning of this brand fits seamlessly into our diverse portfolio of premium brands. We are positive that ‘Femina Flaunt’ will be a huge success with our discerning customers.”

     

    BCCL director & business head brand extension Sandeep Dahiya said, “It’s a unique partnership that brings together complementing strengths from two formidable industry leaders, in a format that’s a win-win for both. With Shoppers Stop as the partner, we’re confident of stability, sustainability and most importantly, scalability of our brand, in these categories.” 

     

    The ‘Femina Flaunt’ range will be retailed exclusively through 300-400 sq feet of dedicated shop-in-shop space, within Shoppers Stop stores. The range will be launched in the Fall-Winter season this year, and will be available across 20 Shoppers Stop stores to begin with, and going upto 50 stores by the third year.

     

    Highlighting the uniqueness of the partnership, Dahiya added, “This partnership re-formats the existing licensing template in India, by creating a unique ‘co-create, co-own’ model that creates far more value at both ends. It not only gives Shoppers Stop a great opportunity to add one more strong franchise to its portfolio of premium labels, but also helps BCCL unlock significant value in its marquee brand, while still retaining the ownership of the brand.”

  • Yepme partners YRF and Shah Rukh Khan for ‘Fan’

    Yepme partners YRF and Shah Rukh Khan for ‘Fan’

    MUMBAI: E-commerce platform Yepme.com has associated itself with Shah Rukh Khan’s upcoming movie Fan. Directed by Maneesh Sharma and produced by Yash Raj Films, the movie is scheduled to release on 15 April, 2016. 

     

    The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media. The contest revolves around SRK looking for his 100 biggest fans, who will get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo.

     

    The campaign kick-started with the launch of the TVC that has Khan talking about the #iamfan contest. The TVC captures the mood of SRK’s most popular movies, which along with clippings from the Fan movie teaser, shows lakhs of fans expressing their love for SRK. 

     

    The winners will also get a chance to be part of videos and promotions for the movie, while some lucky winners will get the opportunity to meet Khan in person. 

     

    Yepme founder and CEO Vivek Gaur said, “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan. The man unarguably has one of the greatest fan following globally and it’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are defininitely looking at this association as a good platform to gain popularity and recognition.”

     

    YRF’s Youth Films | Brand Partnerships | Talent Management business and creative vice president Ashish Patil added, “Fan is going to be one of the most exciting projects to come out of YRF and among SRK’s most path-breaking performances till date. We have always believed that it’s the fans who make actors, stars and films, super hits. So we are delighted to partner with Yepme.com to present the millions of SRK fans worldwide, never before innovative opportunity to become a part of the core identity of Fan with the #iamfan contest. Keep watching this space for details, the fun has only just begun!”

  • RAPP India appoints Lowe’s Kabir Ahmed as group director

    RAPP India appoints Lowe’s Kabir Ahmed as group director

    MUMBAI: DDB Mudra Group’s agency RAPP India has appointed Kabir Ahmed as group director- brand communication.

     

    Ahmed joins RAPP India from Lowe, Mumbai where he was brand services director.

     

    At RAPP India, Ahmed will be managing clients across the agency’s portfolio and report to RAPP India president Venkat Mallik.

     

    Ahmed said, “For me, it was to look at doing something different in advertising. At RAPP India, the true sense of 360 degree, including the digital exercise on a brand, approach to marketing communications and the sheer magnitude of work done for its clients excited me. I look forward to add value to these processes.”

     

    Mallik added, “RAPP India is going through its next phase of growth with a number of new business wins and a truly fabulous array of clients and spread of work. In a typical workday our life moves from a digital assignment to one involving Data and consumer engagement and then to a classical brand-building task. It’s a truly exciting period of time when we need people with deep passion for the communications business supported with a high level of energy and versatility. Kabir brings in just the right blend of enthusiasm and experience for the period ahead.”

     

    Backed with an experience of over nine years, Ahmed has worked for both, brand communication and creative execution for clients across agencies like Percept/H, DDB Mudra, Chennai, and Art Advertising, Mumbai.

  • Usha International sets up in-house ad agency – Goldilocks

    Usha International sets up in-house ad agency – Goldilocks

    NEW DELHI: Even as it awarded the creative mandate of Usha Fans to Grey Group India recently, consumer durables conglomerate Usha International has set up an in-house advertising agency called Goldilocks India.

     

    The agency, which will be a 100 per cent subsidiary of Usha International, will initially take care of all the creative mandates of the different business verticals within the company.

     

    Usha International vice president Anju Munjal said, “The setup of an in house agency is aimed to provide better focus and timeline adherence to the advertising, marketing and brand communication of the company. In the initial days Goldilocks will be working on creative mandates within the company. We are looking to hire a senior resource from within the industry who will be responsible for overall creative and strategic inputs to the company.”

     

    Goldilocks will function as an independent company like any other conventional advertising agency and will sport the tagline – “We get things just right.”