ITV

Category: Media and Advertising

  • Jamie Chambers to lead BBC Advertising, ANZ

    Jamie Chambers to lead BBC Advertising, ANZ

    MUMBAI: Jamie Chambers has been promoted to regional sales director for BBC Advertising in Australia & New Zealand (ANZ), further strengthening the local advertising sales team.

     

    Chambers will be responsible for advertising sales for BBC Advertising’s digital assets – bbc.comand BBCGoodFood.com – as well as international deals for global channel BBC World News.  He will oversee the generation of new business, development of major accounts and expansion of existing business through the management of the in-house sales team based in Sydney and Melbourne, plus sales reps in New Zealand and Australia, across a number of digital platforms and custom solution opportunities.

     

    Working alongside BBC head of advertising solutions Katrina Norton-Knight, they will develop bespoke cross-media advertising and sponsorship opportunities for the ANZ market across all BBC Worldwide digital and STV platforms.

     

    Over the years, Chambers has gained broad advertising experience across a portfolio which includes newspapers, magazines, digital, TV and event sponsorships.

     

    He began his career in Manchester in the UK in 2005, working for two of the largest UK publishers, Guardian Media Group and then Trinity Mirror, rising to senior account manager.

     

    In 2011, Chambers moved to Sydney and joined BBC Worldwide, focusing on digital advertising. Rising through the ranks of account management to become sales manager NSW, QLD and ACT in 2014, Chambers has led BBC Advertising’s move into content solutions, events and programmatic sales.

     

    In his new role, he will lead the ANZ team based in Sydney and Melbourne and will continue to report to Alistair McEwan, who was recently promoted to SVP Commercial Development, Asia and ANZ.

     

    Chambers said, “I’m very proud to now lead BBC Advertising across ANZ at an exciting time in our business’ evolution, as content, data and programmatic become central pillars in our offering. The BBC is famous for producing world class content and I’m passionate about helping brands take advantage of the opportunities available by partnering with one of the world’s most respected media companies to produce memorable and successful campaigns.”

     

    McEwan added, “Jamie’s leadership and strategic skills as Regional Director will further strengthen the BBC Advertising sales team in ANZ. Jamie has been instrumental in the success of BBC Advertising in Australia in recent years, he thoroughly deserves this promotion, I’m delighted for him and for our business.”

     

    Chambers’s new role is effective immediately.

  • ZenithOptimedia Singapore names Nik Vyas as content head

    ZenithOptimedia Singapore names Nik Vyas as content head

    MUMBAI: ZenithOptimedia Singapore has named Nik Vyas as head of Newcast, the agency’s content division, as it looks to grow and expand its content offering.

     

    Vyas has been part of the Newcast London team for six years, where he was instrumental in the set-up and diversification of the unit into a broad range of content areas.

     

    Vyas said, “This is a very exciting time to be joining the talented team at ZenithOptimedia Singapore. The value and power of content is increasingly understood and there are growing opportunities for creating connected campaigns that work for both brands and consumers. I’m looking forward to working with our partners to create and distribute quality content, which gets audiences excited.”

     

    ZenithOptimedia Singapore MD Helen Lee added, “We are looking forward to tapping into Nik’s extensive experience. He will undoubtedly play a pivotal role in developing rich brand experiences for our clients and their consumers.”

  • netCORE names Kalpit Jain as CEO

    netCORE names Kalpit Jain as CEO

    MUMBAI: Digital marketing solutions company netCORE has appointed Kalpit Jain as chief executive officer, effective from August, 2015.

     

    In his new role, Kalpit will lead global operations with a special focus on business and sales, product and people development. This move is in alignment with company’s strategy of accelerating growth in India and globally. After the former CEO moved out of the company in August 2014, founder and MD Rajesh Jain was at the helm of operations as interim CEO.

     

    Rajesh Jain said, “Kalpit became an obvious choice for the role owing to his deep domain expertise and unprecedented commitment to the growth of the company. He has always believed in building a very strong, profitable company in a competitive marketplace. I am confident that his in-depth industry knowledge and leadership capabilities will further strengthen our market positioning and contribute immensely as netCORE rides the digital wave.”

     

    “It is exciting to be a part of a next generation company, which is focused on bringing innovative products like SmarTech in Marketing Automation and Iris in Internet of Things to the Indian market. The tremendous growth in digital marketing industry and onslaught of various cloud-based models have given rise to the need for DIY marketing platforms. Hence, our strategy is focussed on expanding the portfolio of services with DIY and reach out to national & international markets with it,” added Kalpit Jain.

     

    Kalpit has over 17 years of experience at netCORE, having joined as a software programmer in 1998. Over the years, he has vastly contributed to the company’s evolution from a start-up to an industry leader in the Indian Enterprise Communication & Digital Marketing space, serving in numerous capacities. As the business head at netCORE, he was instrumental in re-inventions in product development and operations and was also instrumental in the expansion of the Mumbai-based company to five other locations in India. He has been handling technology, marketing and operations of all netCORE’s divisions as its COO since 2011.

  • Hero Cycles chairman emeritus OP Munjal passes away

    Hero Cycles chairman emeritus OP Munjal passes away

    MUMBAI: Hero Cycles chairman emeritus and one of the founders of Hero Group OP Munjal passed away earlier today (13 August) in Ludhiana.

     

    The 86-year-old industry legend was facing health related issues for the past few months. He is survived by one son, four daughters, a daughter-in-law, four son-in-laws and 10 grandchildren. The cremation will take place on 14 August in Ludhiana.

     

    Munjal had only last month ceded chairmanship of Hero Motors group and retired from active role in the business. His son Pankaj Munjal succeeded him as the chairman and managing director of the Group.

     

    He along with his three brothers Brijmohan Lall Munjal, Dayanand Munjal and Satyanand Munjal started a bicycle spare parts business in Amritsar In 1944. They subsequently moved their base to Ludhiana naming the company ‘Hero’ and set up India’s first bicycle manufacturing unit in 1956. During 1980s Hero Cycles became the largest bicycle manufacturer by volume in the world. Munjal, who led Hero Cycles for almost 60 years, also helped Hero Cycles in diversifying to other businesses such as auto parts manufacturing and hospitality. Under his leadership, the company grew from its humble beginnings to a fledging Rs 3000 crore industrial house. He also served as the president of All India Cycle Manufacturers’ Association.

     

    Munjal had received national honours from former Presidents of India including Sarvepalli Radhakrishnan, VV Giri, Giani Zail Singh and Dr A.P.J. Abdul Kalam. He had also received the Udyog Rattan Award for outstanding contribution towards economic development of the State (Punjab).

     

    He was not only a renowned businessman but also a known philanthropist. He supported several educational institutions and hospitals across India.

  • Viacom launches new ad sales division to lead GenX products

    Viacom launches new ad sales division to lead GenX products

    MUMBAI: In a move to tap new social and data products for ad sales, Viacom has launched a new division within Viacom Ad Sales called Velocity Products Group, which is designed to bring multi-platform social partnerships, products, and services to clients.

     

    In addition to offering a specialized set of Velocity Product experts that are aligned with each Ad Sales team, the group harnesses the collective power of Ad Sales’ social and data products to super-serve clients. The Velocity Products Group will also drive partnerships with key external social media platforms, including Snapchat, Twitter, and Tumblr.

     

    “Intense demand for our innovative products during this Upfront season made it a strategic necessity to create a group singularly dedicated to evolving and developing our industry-leading offerings. As the industry’s largest sales distribution network, Viacom’s Ad Sales organization and the new Velocity Product Group bring our ad partners unrivalled creativity, cutting edge possibilities, and expertise to connect them with our highly-engaged millennial audience,” said Viacom head of sales Jeff Lucas.

     

    Year-over-year, Ad Sales has doubled the number of advertisers utilizing the suite of product offerings from the Velocity Product Group, totaling more than 100 blue chip clients after this year’s Upfront.

     

    Elizabeth Herbst-Brady, who reports to Lucas, oversees the team in her expanded role as executive vice president of Ad Sales Strategy and Products. Reporting to Herbst-Brady are SVP Strategy Kalina Nikolova as well as Sarah Iooss, who steps into the newly created role of SVP, Velocity Product Group. Deborah Brett has been named VP of Velocity Products Group reporting to Iooss.

     

    This new team of nearly two dozen Velocity Product experts is charged with growing strategic partnerships, spearheading product development, and augmenting sales efforts across the entire Viacom network portfolio.

     

    The group will also be the bridge between advertising partners and 645 million socially engaged fans across Viacom’s brands.

     

    Velocity Product Group’s offerings consist of a comprehensive slate of solutions, including:

     

    • Viacom Vantage – Using a combination of Viacom’s proprietary data and third party data from multiple sources, Vantage offers advertisers precise consumer targeting and unmatched predictive capabilities

    • Echo – A strategic approach to harnessing Viacom’s unparalleled social reach with customized programs for ad partners. The groundbreaking analytics tool, Echo Social Graph, measures engagement deeply and holistically by tapping multiple social platforms, including those outside of Viacom’s own portfolio.

    • The Social Talent Platform – Velocity makes talent engagement turnkey by giving advertisers direct access to a growing roster of social superstars for custom campaigns.

    • Integration+ – This offering gives advertisers added flexibility and choice when customizing their branded entertainment opportunities.

    • Pulse Real-Time Marketing – An exclusive multi-platform functionality that puts partners into the cultural conversation with sharable content in their authentic voice.

    • Social Media Advertising Partnerships – Key social media partnerships with Twitter, Snapchat, and Tumblr bolster the reach and impact of social-by-design campaigns.

  • OMG launches first Instagram self-serve ad campaigns in Oz

    OMG launches first Instagram self-serve ad campaigns in Oz

    MUMBAI: Over the last four weeks Omnicom Media Group has successfully launched and delivered the first two Instagram self-serve advertising campaigns in the Australia market, for OMD clients McDonald’s and Qantas.

     

    The McDonald’s campaign was the first Instagram self-serve campaign delivered outside of North America. Launching with immersive placement of video ad formats, overlaid with Facebook targeting signals, it delivered strong cost per view efficiencies.

     

    Qantas followed by testing the waters with Mobile App Install ad formats. By supplying creative content to drive installs and targeting relevant customers who would benefit from using the app on Android or iOS devices they have been able to drive efficient results very early on in the campaign.

     

    As one of the fastest growing social networks, Instagram delivers high impact placements targeting the right audiences in a space where they spend a huge amount of time, with the majority of the audience logging in via mobile.  

     

    Accuen, a wholly owned Omnicom Media group business unit housing media acquisition platforms; has been working closely with Instagram to test all available advertising formats and functionalities, and expect to see major developments in the product offering and analytics functionalities over Q4.

     

    Accuen ANZ managing director Paul Shepherd said, “This is key example of innovative work delivered on behalf of clients, which illustrates the great working relationship we have with our clients and partners, McDonald’s, Qantas, Instagram and Sales Force.”

     

    Shepherd added, “We have seen mass interest from clients across the group on how they can utilise Instagram moving forward as part of their digital strategies. It is great credit to our social marketing specialists Lucine Keverian and her team, who continue to deliver ground breaking expertise for our clients in this emerging media channel.”

     

    Instagram Australia and New Zealand brand development lead Sophie Blachford said, “It’s a really exciting time for Instagram ads in Australia. We’ve spent the last 10 months working with clients to establish Instagram as a strong platform that drives branding success at the top of the funnel. With the Instagram ads API being enabled this will now help us make ads more relevant to the community, serve more diverse business objectives and make buying on the platform easier for advertisers.”

     

    “OMD, Accuen, Qantas and McDonald’s have brought great experience into this beta phase new world of Instagram advertising. They are already gaining learnings testing some of the new action oriented formats, layering on Facebook targeting options such as geo location by State or custom audiences, and along with Salesforce are a key component in the evolution of ads on the platform as we look to a wider roll out in the comings weeks and months,” Blachford added.

  • Cheil inks partnership with Sniper & Sooperfly for digital content

    Cheil inks partnership with Sniper & Sooperfly for digital content

    MUMBAI: The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly will produce and distribute a wide range of digital content for Cheil’s clients.

     

    Speaking about the development, The 120 Media Collective founder & chief executive Roopak Saluja said, “Producing content in various formats over the past nine years has armed us with a deep understanding of the audience and what strikes a chord with them. Our brands, Sniper and Sooperfly come together to seamlessly provide what is needed to engage at scale with digital-first audiences in 2015. Cheil’s trust in us is testimony to our expertise.”

     

    Cheil Worldwide South West Asia group president Shiv Sethuraman added, “Video content is the fastest growing area within the digital play. Not just the creation but, equally importantly, the distribution of content. Clients are tired of agencies offering them TVCs disguised as video content and this is because many of them haven’t yet understood that the business model requires significantly different capabilities, resources and platforms. The partnership with The 120 Media Collective is designed to bring speed, economies of scale and quality – yes, all three – to video content. We believe they are the right partners and that the market is ripe for such an offering.”

  • Mullen Lintas makes multiple senior level appointments

    Mullen Lintas makes multiple senior level appointments

    MUMBAI: Mullen Lintas, the recently launched creative agency of Mullen Lowe Lintas Group, has appointed its senior management team across cities.

     

    Announcing the new team, Mullen Lintas CCO and chairman Amer Jaleel said, “I’m thrilled with the all-star-lineup that Mullen Lintas has been able to assemble in such a short time. With this kind of firepower at the start, this team has the weight-class to rival the biggest and the best. I look forward to cutting our teeth into briefs, and creating some great work together.”

     

    EktaRelan has been appointed as the senior VP and planning head – national brands. Based in Mumbai, Relan’s mandate would include leading the strategic planning function across offices and brands for the agency.

     

    The creative art function for Mullen Lintas would be led by Garima Khandelwal, who has been appointed as executive creative director. In her last role, Khandelwal was group creative director at Lowe Lintas where she worked for five years.

     

    The business mandate for the Delhi office will be led by Syed Amjad Ali, who has been appointed as executive director. Ali moves into this role from Lowe Lintas Delhi, where he spent 20 years in multiple business leadership roles managing large client portfolios across product categories.

     

    On the other hand, Ayyappan Raj, who assumes the role of executive vice president, will lead the mandate of Mumbai office.