ITV

Category: Media and Advertising

  • TO THE NEW Digital client wins CMO Asia Award for Excellence in social media & digital marketing

    TO THE NEW Digital client wins CMO Asia Award for Excellence in social media & digital marketing

    MUMBAI: TO THE NEW Digital has announced that one of its prominent clients, Induslnd Bank has bagged the “Best Digital Integrated Campaign Award” at the recently held CMO Asia Awards for Excellence in Social Media & Digital Marketing in Singapore.

     

    The award was presented to Induslnd Bank under the “Organizational Category”for the most innovative digital campaign and online communication initiatives.

     

    TO THE NEW Digital strategized and executed the entire digital campaign for IndusInd Bank’s video branch service. The aim was to create awareness about the targeted service and increase customer engagement across different digital media platforms. The campaign helped the bank successfully achieve over 13 million media impressions and more than 400 video calls everyday within 10 days of the campaign launch.

     

    “This is indeed an immense honor. We are delighted to share the accolades with IndusInd Bank. The award is a true testament of the work we have done together. CMO Asia Awards has always been among the most coveted awards and we are glad that our efforts have yielded such excellent results”, said Deepak Mittal, CEO, TO THE NEW Digital.

     

    CMO Asia Award for Excellence in Social Media & Digital Marketing salutes the most outstanding innovative campaigns/online communication initiatives in the highly competitive and dynamic digital and social media arena.

  • ShopClues makes top talent acquisition for categories div

    ShopClues makes top talent acquisition for categories div

    MUMBAI: ShopClues has appointed Raunak Raheja and Nitin Sharma as category management directors.

     

    While Raheja’s focus at ShopClues will be on scaling up the wholesale marketplace initiative, Sharma will be helming the electronics category.

     

    Raheja will be overseeing the key properties of ShopClues including the neighbourhood store initiative and cross border trade. Heading the wholesale marketplace initiative, he will also be planning the strategic roadmap for B2B channels and driving the refurbished products supply.  

     

    ShopClues co-founder and chief business officer Radhika Aggarwal said, “At ShopClues, we are scaling up at a breakneck speed. Category management is a vital vertical for us during this phase of evolutionary growth. I’m pleased to welcome Raunak and Nitin on board at ShopClues. Both of them come with profound experience in e-commerce and category management and    we look forward to their valuable contributions to our growth gradient.”   

      

    Sharma is a telecom and IT sales professional with over 12 years of experience. He was previously HP India Sales country category manager for Ink Supplies. He has also been associated with other top businesses in the country including Nokia, Idea Cellular, Reliance Communications and Taj Group of Hotels.

     

    Raheja is an e-commerce and retail professional with over 9 years of work experience in marketplace & e-retailing models. He has diverse experience and has also worked with e-commerce companies like eBay, HomeShop18 and Ibibio Web. 

  • Lowe Lintas names Shayondeep Pal as Delhi creative head

    Lowe Lintas names Shayondeep Pal as Delhi creative head

    MUMBAI: Lowe Lintas has named executive creative director Shayondeep Pal as its creative head in Delhi. Pal takes over from Shriram Iyer, who was recently named Mullen Lintas NCD. 

     

    Pal will report to Lowe Lintas chief creative officer Arun Iyer.

     

    Pal has been part of the creative team in Delhi for more than six years and is involved in the creative execution of a number of campaigns for clients in the region like OLX, Micromax, Hindustan Times, Maruti Suzuki, Google and Pernod Ricard.

     

    Iyer said, “Delhi has been surging ahead with creative offerings that are top-notch and Shayondeep Pal has had an integral role to play in its success. With a creative firepower that’s palpable and the thirst to do more, I cannot wait to see what he has in store to drive the office in Delhi. I wish him the best in his new role at the agency.”

     

    Pal has been the creative lead on Micromax for the last four years and has worked on campaigns like Sliver 5 with Hugh Jackman, Qube, Canvas HD and Canvas 2. In fact, he has also directed a few commercials for Micromax. 

     

    He has also worked on the Hindustan Times campaign ‘You Read, They Learn,’ which went on to win an award at Cannes Lions in 2013.

     

    Pal said, “I am lucky enough to be part of a great team in Delhi. The opportunities are endless and I want to approach it with an open mind. The great thing is that the mandate is clear: how to make our brands famous and therefore, how to make our people famous. I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle – through new media, unexplored media and not just 30-second commercials.”

  • Taproot creates Airtel Challenge TVC to mark 4G launch

    Taproot creates Airtel Challenge TVC to mark 4G launch

    MUMBAI: Creating a buzz amongst Indian techies and netizens lately is the new Airtel 4G TVC. The ad features a duo competing against each other by completing different tasks assigned to them by an adjudicator. They had to use their respective mobile internet connection to complete the tasks. The scene unfolds on the rooftop of a building and the ethnic joint rooftop is filled with people cheering their favourite candidate. The joint roof top and other landscape captured by the camera clearly indicates that the scenes were shot in Delhi.

    The entire star cast of the TVC was between 20 – 40 years, which is also the target audience of the TVC.

    Speaking to Indiantelevision.com, Taproot co-founder Agnello Dias says, “The video was targeted towards each and every internet user of the country, which mostly comes under 20 – 40 years age group.”

     

    In the TVC, the first task that the two girls were given was to find out about Lucknow station. The girl using Airtel 4G does it before the other one. The next task given was to find out top 10 MBA colleges, which was yet again won by the Airtel 4G user. The last task that was given to them was to download a full movie and the 4G user does it surprisingly fast. The crowd around her is anxious to know her Internet service provider, which she then reveals to be Airtel 4G. The video ends with the 4G user throwing a challenge that if someone has a faster network than Airtel 4G, their one year phone bill will be taken care of.

     

    Speaking on the location of the ad, Dias said, “We wanted the ad to look real and connecting, and hence we selected Delhi as the location. However, just because we shot in Delhi, doesn’t mean that it’s our target city.”

     

    While speed was rapidly talked of, the pricing factor was totally ignored in the communicating video. The adman feels since at this stage the telco is providing 4G at the price of 3G, there was no point showcasing that. “This is the first launch of 4G operations in India and hence the product was more important than pricing,” he said.

     

    The video uploaded a week back already fetched more than 2.5 million on YouTube. “I am amazed by the reaction that we garnered so far from the TVC and I must say that people have liked the TVC,” he says.
     

  • Dentsu Creative Impact strengthens team with several senior level hires

    Dentsu Creative Impact strengthens team with several senior level hires

    MUMBAI: Dentsu Creative Impact, creative division of Dentsu Aegis Network, has made a host of new talent acquisitions.

    The beefing up of the team has happened across functions, ranging from strategic planning to account management and creative. The appointments come in the wake of the recent client wins such as Maruti Suzuki, Carlsberg and a set of soon-to-be announced brands.

    In the creative function, the agency has roped in Sundar Iyer as copy ECD. Iyer will form the creative leadership team along with ECD Sumitra Sengupta and Art ECD Deepak Singh, whose appointment was announced a few months back. Both Iyer and Sengupta join in after their recent stints at JWT.

    On his new role and expectations, Iyer said, “Great work can only come from collaboration, which seems to be inherent to the way this agency functions. It’s a place that doesn’t have to unlearn to be ready.”

    Sengupta added, “Two months, and Dentsu Creative Impact has already broken my preconceived notions about it. It’s a great place to work at this time. The client is open to innovations, actually demanding it and I’m working at the best place that can provide it.”

    On the account management side, Dentsu Creative Impact has roped in Arvinderjit Singh as vice president, who along with vice president Hindol Purkayastha, will bolster the function and bring in greater depth and strength.

    Speaking about his new role, Singh said, “The sands of engagement as a creative partner have shifted and our industry is going through tremendous change. Working with an agency like Dentsu Creative Impact that not only recognises change but embraces it, is very exciting.”

    Purkayastha added, “It’s rare we get a chance to build and create internal ecosystems to mirror our client needs. This is exactly what we are doing around our clients. I am also excited on utilising Dentsu’s strengths in digital and new media to create advertising that actually touches people’s lives.”

    In strategic planning, Shveta Singh has been appointed as vice president. She will work with strategic planning senior vice president Kartikeya Srivastava. Shveta said, “For me, crossing over the digital divide was the next logical step because the future will have no such divide. A new approach to strategic planning is the need of the day. And, Dentsu came across as the right place with the right vision and a set of people who are already breaking the mould of traditional agency planning.”

    Talking about the new team additions, Dentsu Creative Impact Group CEO Narayan Devanathan said, “Great work happens when people commit to constantly raising the bar. At Dentsu Creative Impact, we’re doing that by first raising the bar on the talent we’re bringing together, across functions. Across Creative, Account Management, Planning, we have a first-rate second rung in place at Dentsu Creative Impact to sustain the momentum that we have going now.”

    Echoing a similar sentiment Dentsu Creative Impact branch head senior vice president Amit Wadhwa said, “It’s been great going for Dentsu Creative Impact especially in the last year or so, and one way we can really continue this upward journey is when we have the right people around. And when we were looking to expand our team this was precisely the thought in our head. We are excited about the fresh thinking and energy that all these guys bring and I am looking forward to working with all of them.”

  • Scarecrow creates promotional video for Ace2Three

    Scarecrow creates promotional video for Ace2Three

    MUMBAI: Online gaming has been growing rapidly over the past few years. Online card game company Ace2three.com has released a video that seeks to cement its numero uno position. 

     

    Conceptualised by Scarecrow Communications, the video has got more than seven lakh hits within a week.

     

    Ace2three, a product of Head Infotech, boasts of over 40 lakh registered players. Available as an online rummy game for desktops, tablets and mobiles, it recently also released an Ace2three app.

     

    Ace2three.com CEO and founder Deepak Gullapalli said, “User happiness is our goal. Apart from a complete bouquet of card games, the site excels in offers, bonuses, cash prizes, regular tourneys and other incentives, which keeps the adrenaline gushing. Being the first mover, Ace2Three.com has high credibility and is reputed for fair policies and security. Ace2Three’s balance between player need, occasion and incentive has made it India’s No 1 Rummy site. Our communication needed to reflect this.”

     

    Scarecrow Communications founder and director Raghu Bhat added, “Rummy players are looking for a partner to play with – this was the insight we zeroed in on. Ace2three fills this need seamlessly. Shooting this was a blast with a lot of improvisation on the sets with director Naren Multani. We also wanted the music to be catchy yet quirky. So we went to Rohan Vinayak as we wanted something really original.”

     

    Shedding light on the humour aspect in the video, Scarecrow Communications founder and director Manish Bhatt said, “When you are talking to the youth, humour is always an option. We hope this clutter-cutting and sticky ad for Ace2three accelerates the process of making it a household name.”