ITV

Category: Media and Advertising

  • Buzzfeed and GroupM ink global advertising deal

    Buzzfeed and GroupM ink global advertising deal

    MUMBAI: Technology driven media company BuzzFeed and WPP’s GroupM have inked a global partnership to provide GroupM’s and WPP’s agencies and clients with unprecedented access to BuzzFeed’s creative and data assets.

     

    Led by GroupM, WPP agencies will benefit from: 

     

    • The first beta partnership with Pound, BuzzFeed’s proprietary data technology that offers insights and analytics around how content shares across the social web;

    • A dedicated creative group at BuzzFeed Motion Pictures to produce branded video content for WPP clients;

    • A creative residency allowing WPP creative teams access to BuzzFeed’s expertise producing social content for all platforms; and

    • Preferential media pricing for clients of GroupM agencies.

     

    GroupM chief digital officer Rob Norman said, “The future of advertising lies at the intersection of creativity, data, media and technology; that’s where BuzzFeed has built its business and proved its value to brands. This is a terrific opportunity for our clients to move swiftly and succeed in the fastest growing media platforms. We have appointed partnership leaders from each GroupM agency, and other WPP agencies will do the same.”

     

    GroupM president Dominic Proctor added, “WPP’s investments in content demonstrate its commitment to creating socially and culturally resonant content for millennials. GroupM’s partnership with BuzzFeed adds a new dimension to this capability and amplifies our other partnerships.”

     

    BuzzFeed president Greg Coleman said, “This is an exciting time for our company. Our audience is growing on and off platform. Our Motion Pictures studio is booming and now reaches 1.5 billion video views a month – from shorter than short form on Snapchat, to original scripted series. We’re excited to take our unique approach and voice in branded content, data and iterative learning in a big way with GroupM and their clients.”

     

    The arrangement involves no investment or equity exchange between the companies.

  • J. Walter Thompson acquires majority stake in digital agency Webling

    J. Walter Thompson acquires majority stake in digital agency Webling

    MUMBAI: WPP company J. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an independent digital agency based in Sydney. 

     

    Webling offers an end-to-end service covering strategy, ideation, design and development across web, mobile, social, digital OOH and experiential channels. The agency has delivered milestone projects winning major awards including IABs, AIMIA and the Festival of Media. 

     

    Founded in 2004 by Deniz Nalbantoglu and Darren Clark, the agency’s clients include Acer, Amex, Coca-Cola, Coles, CommSec, Fuji Xerox, Google, Mirvac, QIC Shopping Centres, and Australian gardening supplies company, Yates. 

     

    For the year ending 30 June, 2015, Webling’s revenues were A$4.4 million, with gross assets of A$1.3 million, as at the same date.

     

    This acquisition marks a further step towards WPP’s declared goal of developing its networks in fast-growth markets and sectors. 

  • SVG & Komli merge biz to form indie mobile marketing platform

    SVG & Komli merge biz to form indie mobile marketing platform

    MUMBAI: Digital media platform SVG Media has merged its operations with Komli Media’s India business and global brand rights to create one of the largest mobile marketing company, with a combined share of 60 per cent of digital ad-tech spends in India, and a reach of over 150 million Indian Internet users across all screens.

     

    Under the terms of the deal, Komli India will function independently alongside the existing SVG Media group businesses: Tyroo Technologies, DGM, and SeventyNine; while SVG Media will serve as an umbrella company.

    SVG Media through its operating brands will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia.

     

    As a combined entity, the new SVG Media group’s consolidated India revenues stand at over $50 million. Only Google and Facebook have more India revenues and reach than SVG Media after today’s announcement.

     

    RevX, the mobile re-marketing unit recently spun out of Komli Media expanding from India to global markets, will continue to operate as a standalone company that is unrelated to this merger.  

     

    SVG Media founder and CEO Manish Vij said, “At SVG Media, we are determined to deliver to our advertisers a comprehensive suite of digital marketing products. Our vision is to be the most valued digital marketing platform for the high growth Asian mobile commerce industry. With Komli’s addition, our advertisers will also get highest reach in social media. We are working hard to be the first billion dollar digital marketing platform from India.”

     

    Smile Group founder Harish Bahl added, “The Indian mobile advertising industry is expected to be valued at $3 billion by 2020. As per our estimate, SVG is now three times larger than its nearest competing mobile marketing platform in India. We are confident that the merger with Komli India will bolster the SVG platform to continue building and offering the best-in-the-industry media and technology infrastructure for its advertisers – owning the ability to deliver 100 million mobile-commerce transactions every year.”

     

    Komli Media founder and CEO Amar Goel said, “Joining hands with India’s largest digital marketing platform allows both of us to combine our best strengths to create unprecedented value for our customers. All of us at Komli India are excited to be a part of the SVG Media group and look forward to further consolidating our leadership in India.”

  • icustommadeit.com launches first radio campaign in India

    icustommadeit.com launches first radio campaign in India

    MUMBAI: Pune based online customized merchandise market icustommadeit.com has launched its first radio campaign in India in association with 93.5 Red FM.

     

    The campaign includes six riveting jingles with the focus on popularising the idea of customisation. The jingles conclude with the phrase “Jo Bhi Chaho Banwa Lo” or “You think it….We make it.”

     

    The jingles have been created in association with a Pune based agency. The agency has conferred a witty and an emotional appeal in the jingles to make a deeper connect with the listeners. Launched across three cities namely Delhi, Mumbai and Pune, the brief campaign will be on till 25 August, 2015. As compared to the previous numbers, the footfall on the site has increased by 60 per cent as a result of the active campaign.

     

    The campaign would soon be followed by a series of other campaigns focusing on other radio channels, social media platforms and print.

     

    icustommadeit.com, which has just received a funding of Rs 1.7 crore from a series of angel investors has – at its core – a dialogue between the buyer and the creator. It is a twin marketplace that connects bespoke artists, creators and sellers with an avid customer base looking for something that is a reflection of their unique individuality.

     

    icustommadeit.com founder and CMD Raj Iyer said, “It is enthralling to reach an outsized set of audience and establish a deeper connect with the listeners who are our potential partners.”

  • Ogilvy creates unique Raksha Bandhan gift idea for Postpickle.com

    Ogilvy creates unique Raksha Bandhan gift idea for Postpickle.com

    MUMBAI: Come festival time and brands get into an overdrive mode and Raksha Bandhan is one such occasion. Nudging consumers brands are suggesting the perfect gift for the occasion.

     

    Breaking the clutter, Postpickle.com has launched a web film with a rather unique message. The communication created by Ogilvy Mumbai urges brothers to give up the use of the cuss word “behen****” as the ultimate gift to sisters.

     

    O&M Advertising Mumbai executive creative director Harshad Rajadhyakasha said, “The idea was to get men to think twice before dragging sisters into their fights. The word is used so commonly that people don’t even give a second thought to its meaning. We want people to give that second thought. It would truly be a difficult but worthy gift for a sister.”

     

    O&M Advertising Mumbai executive creative director Kainaz Karmakar added, “The campaign launched on Friday and we have been overwhelmed by the response. We expected women to react warmly to the film but all the positive responses from the men have surprised us, in a good way of course.”

     

    O&M Advertising senior vice president Abhik Santara opined, “We have almost started to use the word as a filler – the gravity of it is seldom realised. To make matters worse, it cuts across geographies and SECs, albeit with its own regional twang. I am sure this eye opener will make people hesitate before using this word!”

     

  • HomeLane.com appoints Naveen Raman as AVP marketing

    HomeLane.com appoints Naveen Raman as AVP marketing

    MUMBAI: Modular home furnishing solutions provider HomeLane.com has roped in Naveen Raman as its associate vice president – marketing.

     

    The company is looking at intensifying its marketing operations as it gears up for growth and pan-India expansion, with the signing up of Mindshare as its media buying agency. Raman will be driving the company’s overall marketing initiatives.

     

    HomeLane currently offers its services in Bangalore, Hyderabad, Chennai, Kochi, Pune and Mumbai. The company plans to expand its operations to 10 more cities, including Delhi/NCR in the coming months.

     

    HomeLane.com co-founder and CEO Srikanth Iyer said, “We are now ready to build on our success and turn HomeLane into a strong national brand loved by new home buyers in all major cities of India. I am delighted that HomeLane’s marketing efforts will now be steered by Naveen’s capable hands and supported by an illustrious media buying partner in Mindshare.”

     

    Raman added, “HomeLane has a great solution to a new home buyer’s furnishing problem and I am delighted at the opportunity to help bring this solution to as many new homebuyers around the country as possible. I am equally proud to join the exceptionally talented and passionate team at HomeLane, and welcome Mindshare as our partner to help us reach our consumers more effectively.”

     

    Mindshare India leader south Sriram Sharma said, “We are very proud to have partnered with HomeLane as they get ready for the next phase of growth. We hope to share a fruitful partnership with them to help them reach their vision of being the largest online home furnishing player worldwide.”

  • psLIVE allies Parivar with ‘All Is Well’ for effective marketing

    psLIVE allies Parivar with ‘All Is Well’ for effective marketing

    MUMBAI: Experiential marketing division from Dentsu Aegis Network, psLIVE has facilitated a marketing tie-up of the tea brand Parivar with Umesh Shukla’s latest movie – All Is Well. 

     

    With Bollywood emerging as a marketing tool that can be strategically used by brands to talk to consumers, psLIVE assisted Sapat International to associate its tea brand Parivar with the movie as the positioning of both the brand and the film exhibit an extremely seamless fit.

     

    The promos from the All Is Well stable clearly suggest that the movie directly targets family consumption – a coherent purpose that Parivar also desires to achieve.

     

    As part of the tie-up, Sapat International created a co-branded television commercial with All Is Well in an attempt to capitalise on this psLIVE-helmed partnership.

     

    Sapat International group managing director Nikhil Joshi said, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”

     

    To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print campaign and ‘on-pack’ packaging.

     

    psLIVE vice president Sidharth Ghosh added, “All Is Well seemed to be a perfect fit for the tea brand ‘Parivar’ as both seamlessly blend with each other. This association will increase the brand recall. At psLive, we are extremely delighted having initiated this integration.”

     

    The movie stars Rishi Kapoor, Supriya Pathak, Abhishek Bachchan and Asin in lead roles.

  • Omnicom Malaysia names OMD India’s Shyam Ravishankar as digital head

    Omnicom Malaysia names OMD India’s Shyam Ravishankar as digital head

    MUMBAI: Omnicom Media Group Malaysia has appointed Shyam Ravishankar as head of digital.

     

    Ravishankar joins Omnicom Media Group Malaysia from OMD India where he was the business director in charge of digital and mobility services.

     

    In his new role, Ravishankar will be working on key accounts across OMD and PHD to drive adoption of digital technology and create integrated marketing experiences.

     

    He will report to Omnicom Media Group, Malaysia CEO Andreas Vogiatzakis and his position is effective immediately.

     

    A digital strategist with over 13 years of experience and a specialist in data-driven brand building strategies, Ravishankar has knowledge across key areas such as performance marketing, SEO, social media and digital analytics to name a few. Over the course of his career, he has worked on a plethora of industries such as technology, education, travel, real estate and financial services.

     

    Vogiatzakis said, “Shyam is a digital evangelist, and a great addition to the team. His experience will complement our existing talent pool and help us deliver an even better product and exemplary service. Shyam is particularly skilled in creating synergies that provide an integrated offering incorporating the best of digital and weaving them with offline strategies. As a network, we are committed to investing talent to ensure that we are ahead of the curve when it comes to digital expertise. We are thrilled to have Shyam on board.”

     

    Ravishankar added, “It feels great to continue being a part of the network in a different market. This is an exciting opportunity to work with a talented and welcoming team in a market that has great potential when it comes to digital. I am looking forward to lead the network’s digital prowess and further strengthen our offering.”

     

    Prior to his roles at Omnicom Media Group, Ravishankar worked in Mindshare on the United Breweries, Tata Steel and Nike accounts.