ITV

Category: Media and Advertising

  • Internet advertising to overtake television in 2018: Zenithoptimedia

    Internet advertising to overtake television in 2018: Zenithoptimedia

    MUMBAI: Even as desktop internet advertising continues to grow, it is slated to lose market share for the first time this year, dropping from 19.8 per cent of global adspend in 2014 to 19.4 per cent according to ZenithOptimedia’s new Advertising Expenditure Forecasts.

    By 2017, ZenithOptimedia forecasts desktop internet to account for 19.1 per cent of global adspend. Meanwhile, mobile internet advertising’s share of the global ad market will rise from 5.7 per cent in 2014 to 15 per cent in 2017. Overall, internet advertising will account for 34 per cent of global adspend in 2017, slightly behind television’s 35.9 per cent.

    The market share gap between the two media will narrow from 13.3 percentage points in 2014 to 1.9 in 2017. At this rate of growth, internet advertising will overtake television in 2018.

    On the other hand, print adspend continues to decline across most of the world, as it has done since 2008. The report predicts that newspaper adspend will shrink by an average of 4.9 per cent a year through to 2017, while magazine advertising will shrink by 3.2 per cent a year. Their combined share of global adspend has fallen from 39.4 per cent in 2007 to 19.6 per cent this year, and we expect it to fall further to 16.7 per cent by 2017.

     

    Mobile advertising to overtake newspapers in 2016: 

     

    Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4 per cent of global adspend while newspapers account for 11.9 per cent, according to ZenithOptimedia.

    Mobile internet will be the third-largest advertising medium, behind television and desktop internet. Mobile advertising will grow 38 per cent in 2016 to $71billion, while newspaper advertising will shrink four per cent to $68 billion.

    Mobile advertising remains the driving force behind the growth of the entire advertising market, contributing 83 per cent of all new ad dollars between 2014 and 2017.

     

    Global adspend to grow 4.0 per cent in 2015

     

    ZenithOptimedia forecasts that global adspend will grow four per cent to reach $554 billion in 2015, and will accelerate to five per cent growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. Adspend will then slow down slightly in the absence of these events, growing 4.4 per cent in 2017.

     

    Mature Markets to lead adspend growth for the first time in nine years

     

    ZenithOptimedia has reduced its forecasts for adspend growth in 2015 since its June forecast by 0.2 percentage points. There has been broad-based deceleration across the world as marketers have moderated their expectations of global economic growth. With Brazil and Russia in recession, and China slowing down, the world can no longer rely on emerging markets to set the pace of growth. The agency expects ‘Mature Markets’ (defined as North America, Western Europe and Japan) to contribute more to global adspend growth this year than ‘Rising Markets’ (everywhere else), for the first time since 2006. The agency says that this is a temporary aberration, however – Rising Markets will become the leading contributors to ad market growth again in 2016, and will increase their market share from 37.4 per cent in 2015 to 38.8 per cent in 2017.

     

    China slows but is still growing twice as fast as the world as a whole

     

    China’s ad market has not been substantially affected by the turmoil in its stock market, but the slowing economy and concerns about the potential for future growth have caused advertisers to moderate their spending slightly. The report forecasts adspend growth in China to fall from 10.5 per cent in 2014 to 7.8 per cent in 2015 – a rate of growth that’s still twice as fast as the global ad market’s, and which places China as the 13th – fastest growing ad market of the 81 that the agency covers.

     

    Low oil prices weigh on big producers

     

    While beneficial for the global economy – and the ad market – as a whole, low oil prices are depressing activity in the big oil producers. The report forecasts double-digit declines in adspend this year in Azerbaijan, Nigeria and the United Arab Emirates, and declines of seven – eight per cent in Kuwait and Saudi Arabia. In Russia, the problem of low oil prices has been exacerbated by international sanctions, leading to an estimated 14.1 per cent drop in adspend this year.

    “Mobile technology is rapidly transforming the way consumers across the world live their lives, and is disrupting business models across all industries. We are now witnessing the fastest transition of ad budgets in history as marketers and agencies scramble to catch up with consumers’ embrace of the mobile way of life,” said ZenithOptimedia worldwide CEO Steve King.

  • EMVIES 2015: Mindshare named agency of the year

    EMVIES 2015: Mindshare named agency of the year

    MUMBAI: The battle between siblings in EMVIES 2015 was as one sided as the match at Arthur Ashe Stadium where Serena Williams overpowered sister Venus rather easily. WPP’s media agencies Mindshare and Maxus both were neck in neck in the initial stages but eventually Mindshare won the agency of the year award with 30 metals (5 Gold, 8 Silver, 17 Bronze) and 240 points.

    At the end of the tally, Maxus was spotted at the third slot with 19 metals (6 Gold, 4 Silver, 9 Bronze) and 175 points. Sam Balsara’s Madison Media bagged the second spot with 21 metals (6 Gold, 6 Silver, 9 Bronze) and 195 points.

    With 4 Gold, 3 Silver and 1 Bronze in its kitty, Tata Sky won the client of the year award at EMVIES 2015. In the second spot stood, Procter and Gamble (P&G) with 4 Gold, 1 Silver and 3 Bronze statuettes, while Marico captured the third slot with 3 Gold, 2 Silver, and 3 Bronze metals.

  • First global edition of EEMAX Awards ropes in 19 sponsors

    First global edition of EEMAX Awards ropes in 19 sponsors

    MUMBAI: Indian event industry’s apex body – Event and Entertainment Management Association (EEMA), which will be taking its annual awards global this year, has roped in as many as 19 sponsors. 

     

    Some of the brands that have come on board are Renault (Automobile partner), Colors (Conclave partner), Maharashtra Unlimited (State partner), CNBC TV18 (Official broadcast partner), Videocon (Support partner), Pepsi (Beverage partner) and Bacardi (Beverage partner) amongst others.

     

    The EEMAX Global Awards are scheduled for 20 September, 2015 in Mumbai and will be preceded by the EEMAX Global Conclave on 19 and 20 September. The awards aims to identify, celebrate and honour the best events and experiential marketing projects from India and around the world.

    EEMA received a huge number of entries for the EEMAX Global Awards. Agencies across India, Asia, Middle East, Africa, Europe, Australia, New Zealand and the US have send in their entries and registered for the event.

     

    Speaking to Indiantelevision.com EEMA president Sabbas Joseph said, “The number of entries has been over whelming. It is certainly beyond expectation. We will give away 30 awards and I am looking forward to the awards night.”

     

    The three level selection process, involves taking the award entries through a screening jury, a global jury and peer voting by members of EEMA to choose the winners in 29 categories that span entertainment events, social events, sporting events, weddings, exhibitions, digital events, government events, education programs and CSR.

     

    “Indian event companies, which run operations globally is what triggered us to take the awards global. For the first year, we will be honouring a chosen few international icons,” informed Joseph.

     

     The EEMAX Global Awards are a clear sign of India’s event industry going global. Indian event companies are being retained by international clients and brands for development of activation programs as well as corporate events, mega public events and also sporting galas.

     

    The event industry in India has grown exponentially over the last two decades with multiple entities operating in this space, in various segments and levels across 100+ cities in India. “Not long back companies used to spend only two per cent of their marketing budget in experiential marketing, but now they spend 15 to 20 per cent and that shows the progress of the sector,” added Joseph.

     

    Adding entertainment to the awards night will be performers like All India Backchod (AIB), Shaan, Ustaad Rahat Fateh Ali Khan and Shillong Choir.

     

    “The positive side of the event sector will be discussed and portrayed throughout the conclave, and taking India international will be the theme this year,” Joseph summed up.

     

    Interestingly, the international jury for EEMAX Awards includes the likes of Parineeti Chopra, Dia Mirza, Vikas Bahl, Vivek Oberoi, Prasoon Joshi, Neha Dhupia and others.

  • Publicis Groupe acquires South Africa’s Creative Counsel Group

    Publicis Groupe acquires South Africa’s Creative Counsel Group

    MUMBAI: Publicis Groupe has acquired South-Africa based The Creative Counsel Group (TCC), which is an integrated below-the-line agency providing marketing and activation solutions.

    Founded in 2001 by co-founders and joint CEOs Ran Neu-Ner and Gil Oved, The Creative Counsel Group boasts over 1,500 employees and works with clients such as Unilever, Clover, Vodacom, Microsoft, Brandhouse and Tiger Brands.

    TCC offers holistic services including creative, strategy and execution of go-to market strategies and activations, large-scale conferencing and events, mass-market insights and strategies, loyalty partnerships, merchandising and retail shopper marketing.

    Furthermore, the addition of TCC will specifically strengthen and complement Publicis Worldwide, offering more transformative experiences to clients and their brands through promotional and experiential capabilities at scale, essential to client business development. Complementing the existing structure and expertise of Publicis Groupe’s multi-door operation in Africa, Publicis Africa Group, which now counts agencies across 35 countries, TCC bridges existing digital and traditional disciplines, brands to reach their consumers wherever they may be.

    The Creative Counsel Group will come under the remit of Publicis Worldwide – headed by global CEO Arthur Sadoun.

    Neu-Ner and Oved will report to Publicis Africa Group CEO Kevin Tromp.

    Sadoun said, “With the addition of The Creative Counsel, our clients will have access to the most innovative ways to promote, engage and educate their target markets about their products and services. This strategic move positions Publicis Worldwide as the leading creative network in Africa, a key continent for our future development.”

    Tromp added, “The combination of TCC’s scale, massively entepreneurial culture, and intimate understanding of the African consumer at every level, is an excellent complement to Publicis’ global communication sophistication, deep digital orientation and multi-national mentality. This union creates the most powerful activation and experiential entity on the continent, focused on bringing brands to life in a culturally relevant fashion, for our clients and their consumers.”

    Neu-Ner and Oved added, “The focus is shifting away from the brand and towards the consumer. We’re about touching the heart and mind on a very real level, in a personalised manner, be it on-the-ground, digitally or any other way that results in consumers changing the way they act or transact. The fun part is that this ‘non-traditional’ form of advertising is ever evolving and ultra-dynamic. We wake up every day wondering what are we going to do differently today versus yesterday. Becoming part of Publicis Worldwide enables us to scale our offering and unique blend of conceptual and executional abilities on a global scale. Publicis Worldwide are the masters of merging digital, creative, strategy and new age thinking and therefore, for us, they are the bigger brother we always wish we had.”

  • Samsung plans multi-media campaign for new mass market phone Galaxy J2

    Samsung plans multi-media campaign for new mass market phone Galaxy J2

    BENGALURU: Samsung India Electronics has launched the Samsung Galaxy J2, a 4G LTE smartphone for the mass market in India. The phone will be available starting 21 September, 2015 in the country. Apart from being a 4G enabled phone, the J2 is tailor made to meet consumer needs.

     

    The company is in the process of chalking out a multi-media campaign with creative agency Cheil and media buying agency Lodestar.

     

    Speaking to Indiantelevision.com, Samsung India vice president of marketing, IT & mobile Asim Warsi said that BTL activities have commenced and the retail visibility leg of the campaign has already started. “Over the next few weeks, the campaign will roll out across various mediums, including television,” he said.

     

    The J2 is Samsung’s 17th LTE 4G device launch so far, a slate that includes high end Samsung smartphones in the price range of Rs 65,000+ to tablets to the lower end smartphones. The J2 is priced at Rs 8490 with the intent to take on players such as Xiaomi, Micromax, etc. that offer low cost smartphones in the country.

     

    The company’s research also reveals that of the 70 crore active mobile connections in India, about 25 crore have internet access capability, and of these about 17 crore are smartphones. Based on this insight, Samsung India sees a huge opportunity to bridge the gap between the total number of mobile connections and smartphones in India.

     

    Further, the company says that key features of the phone have been developed in Samsung’s Indian R&D facilities strengthening the company’s commitment to ‘Make in India.’ The phone has features ranging from the India centric user interface to the Ultra Data Saving mode.

  • ASCI appoints Benoy Roychowdhury as new chairman

    ASCI appoints Benoy Roychowdhury as new chairman

    MUMBAI: The Advertising Standards Council of India (ASCI) has appointed HT Media executive director Benoy Roychowdhury as its new chairman. As a member of the Board of Governors for four years, he has represented print media and provided active support to self-regulation.

     

    R.K. Swamy BBDO chairman and MD Srinivasan K. Swamy was elected as vice chairman and Media Brands CEO Shashidhar Sinha, was re-appointed the honorary treasurer.

     

    ASCI outgoing chairman Narendra Ambwani said, “It has been quite an eventful year for ASCI. We had set four key priorities for the year i.e. Collaboration with the regulators, easier consumer access to ASCI services, inculcate self-discipline among creators of advertising and be seen as fair adjudicator by all stakeholders. Not only were we able to deliver on all four priorities; but we also received recognition for all the good work ASCI has been doing. The Department of Consumer Affair (DCA) engaged ASCI as their “Executive Arm” to curb misleading advertisements and has entrusted ASCI to process complaints received on DCA’s portal “Grievances Against Misleading Advertisements (gama.gov.in).”

     

    Roychowdhury added, “There has been a remarkable transition in the last couple of years of how newer sectors like e-commerce and media such as digital advertising have changed the game. Over 90 per cent of consumers send in their complaints to ASCI online or via e: mail versus letters or phone calls. ASCI has also evolved to match the pace by significantly improving the efficiency and speed in ASCI’s consumer redressal process. These continuous efforts are now being backed by regulatory agencies such as the Ministry of Information and Broadcasting as well as the DCA, and more and more Government organizations are approaching ASCI to seek help in adjudicating on various complaints related to advertisements. Responsibility for the success of self-regulation rests with every player – Advertisers should advertise with a conscience, media which carry the ads should be more responsible and regulators should back self-regulation by lending their support.”

     

    Speaking exclusively to Indiantelevision.com the new chairman said, “I would like to strengthen the four pillars that we stand tall on. Educate through our E-Learning initiative, enhance consumer interaction and our app will play a pivotal role in it. I am also looking at more collaborations.  We had great success as Ministry of Consumer Affairs recognised us last year and lastly we need to advertise our presence so that more people are aware about ASCI.”

     

    ASCI promotes self regulation philosophy and Roychowdhury thinks it’s healthy for the fraternity as the alternatives can be difficult. “The alternative to self regulation is government regulation which I think is not what the industry is looking towards. Responsible advertising is much better than courts and judicial processes,” he added. 

     

    Other members of the Board of Governors are CIABC vice president Abanti Sankanarayan, Procter & Gamble Hygiene and Healthcare managing director and chief executive Al Rajwani, Bennett Coleman and Co Ltd president Arunab Das Sharma, Pepsico India chairman & CEO D. Shivakumar, Eanadu director I Venkat, Agrotech Foods Ltd director Narendra Ambwani, Provacateur director Paritosh Joshi, Genesis Burson-Marsteller Asia Pacific & principal/founder, Burson-Marsteller vice chair Prema Sagar, Google India managing director Rajan Anandan, Hindustan Unilever executive director personal care Sameer Singh, S.P. Jain Institute management educationist SK Palekar, BBH Comms India managing partner Subhash Kamath and Grey Group chairman and managing director Sunil Lulla.

  • Ogilvy and NGO Sprouts Foundation create fish friendly Ganesha idols

    Ogilvy and NGO Sprouts Foundation create fish friendly Ganesha idols

    MUMBAI: In order to deal with the issue of environmental pollution that takes place post emersion every year during ‘Ganesh Chaturthi in Mumbai, Ogilvy has joined hands with NGO Sprouts Environment to come up with the concept of fish friendly Ganesha.

    The idea is to promote non toxic Ganesha idols crafted from vegetarian fish food that is edible and safe for fish consumption.   The cosmetic surface of the idols is also painted with natural material and colours such as multani mitti, turmeric powder and geru. 

     “What a lovely idea to make a contribution to a greener environment,” said Ogilvy South Asia executive chairman and creative director Piyush Pandey.

    Ogilvy India national creative director Rajiv Rao added, “This is a great initiative by the NGO Sprouts Environment Trust, We are really proud to be a part of this beautiful idea. Destruction of marine life has been a cause for much concern to some of us. We hope that someday the efforts of this initiative will make us more aware and urge us to act towards protecting/saving our seas.”

    Ogilvy launched the idea with the hashtag #GodSaveTheOcean on Facebook and Twitter followed by an overwhelming response from the netizen including calls from over 19 cities in India. Enquiries from London, Dubai and Netherlands followed.  Since this was a pilot exercise with a small number of idols, the NGO wasn’t prepared for such a massive response however they have added more artisans to make more idols to cater to more people. 

  • American Swan appoints Sharad Thakur as chief marketing officer

    American Swan appoints Sharad Thakur as chief marketing officer

    MUMBAI: Online fashion brand American Swan has roped in Sharad Thakur as its chief marketing officer (CMO). Having over five years experience in fashion and lifestyle eCommerce, Thakur will be responsible for taking American Swan’s online business to the next level. He will be leading all the marketing initiatives for the brand and will take steps to strengthen brand’s penetration across the country.

     

    Thakur said, “It’s a pleasure to be a part of this popular online fashion brand that’s scaling up at a rapid pace. Building on the company’s already highly successful #AS I AM campaign, I intend to drive marketing initiatives to have a better connect with the youth. Coming from a digital background, I aim to be harnessing the industry knowledge I have gained so far in strengthening American Swan’s positioning as one of the most-preferred destinations for fast-fashion.”

     

    American Swan director & CEO Anurag Rajpal added, “We are delighted to have Sharad on board. His expertise and in-depth knowledge of fashion ecommerce and his phenomenal work in the companies he has worked in, were the main reasons that made him a perfect fit for this role. We are looking forward to his value-additions to augment the operations of American Swan and I wish him good luck for the same.”