ITV

Category: Out Of Home

  • Citykart dials up the drama with a Hindi cinema summer fashion blockbuster

    Citykart dials up the drama with a Hindi cinema summer fashion blockbuster

    MUMBAI: Citykart has just dropped a summer campaign that’s got more drama than a daily soap and more flair than a 90s hero’s wardrobe. Aptly titled ‘Rang Aur Riwaaz,’ the campaign transforms its 137 stores into mini Hindi cinema sets, blending nostalgia, humour, and masala with big, bold value deals. And yes, there’s a Hindi cinema playlist too. If your retail therapy lacked entertainment, Citykart just changed the script.

    On 24 March 2025, the brand launched its summer collection with an OOH blitz that screams ‘filmy fever’. Auto-hoods, billboards, in-store branding, and social media channels have all been swept into this cinematic storm. At the centre of it all? Irresistible offers like ‘BillBuster: Get Duffle Bag/Dry Iron/Water Jug Combo/Dinner Set @249’ and cashback on every purchase.

    The star of the show isn’t just the clothes—it’s the campaign’s attitude. With cheeky lines like “Ja Simran Ja, Kar le shopping Citykart se”, the ads tap into Hindi cinema’s most iconic one-liners. Think retail meets reel life. The campaign, created by Citykart and executed by cloud-based agency Fatleg, aims to fuse cultural familiarity with design that pops louder than a Holi colour cannon.

    “We are excited to launch this campaign, which ensures that every member of a family can embrace vibrant and budget-friendly fashion. Moreover, Citykart is dedicated to making fashion more accessible and a trendsetter for Gen Zs. This collection caters to the bold, expressive, and trend-conscious spirit of today’s youth. From street-style influences to Hindi cinema-inspired elements, we’re ensuring that Gen Z can step into summer with outfits that are Instagram-worthy and affordable,” said Citykart director Sudhanshu Agarwal.

    Fatleg’s founder Anoop K Nair chimed in with equal enthusiasm, “We at Fatleg, had a great time working with Citykart on their summer campaign! Instead of using a traditional product shoot, we took a fresh approach by incorporating Hindi cinema inspired dialogues and popular memes, a format that instantly connects with the target audience. We were thrilled to bring Citykart’s vision to life. The real fun was seeing how well it resonated with the audience, making the campaign more engaging, relatable, and shareable within the industry.”

    To keep the filmi vibe rolling, Citykart is pumping a specially curated playlist through stores, giving every shopper a chance to feel like the main character. Add top influencers and local celebs into the mix, and you’ve got a campaign that’s as shareable as it is shoppable.

    Citykart isn’t just selling shirts and sarees. It’s selling nostalgia, drama, and the pure joy of shouting Yeh dil maange more while snagging a dinner set for under 300 bucks. Budget fashion just got a Hindi cinema reboot, and it’s playing near you.

  • Adbhoot pulls out all the stops, gives bus stand a bridal makeover in 3D

    Adbhoot pulls out all the stops, gives bus stand a bridal makeover in 3D

    MUMBAI: Ever waited at a bus stop and wished for something more exciting than just another late arrival? Well, brace yourselves, Mumbaikars! Adbhoot just turned your mundane commute into a sparkling bridal affair. Forget plain old advertising—this is literally putting jewels on a bus stand! Intrigued?

    In a creative blitz, Adbhoot, the brainchild behind JGP Jewellers’ branding, has unveiled an extravagant 3D bus stop installation right opposite Plaza Cinema, Dadar West. Launched in March 2025, this head-turning, first-of-its-kind display boldly promotes JGP Jewellers’ exclusive wedding jewellery range, the dazzling ‘Shrungar Collection’.

    Designed to stun passersby into pausing their frantic rush, the installation transforms an ordinary bus shelter into a glamorous jewellery showcase featuring oversized 3D replicas of intricate bridal pieces. And as if oversized shiny jewellery wasn’t enough to stop traffic, the display also illuminates beautifully in the evenings. Who needs streetlights when you have sparkling diamonds?

    Adbhoot founder & creative director Vaibhav Pandit said, “It’s all about being original, and we’re fortunate to have a client that embraces bold creative ideas. Our objective was to highlight the ‘Shrungar Collection’ in a distinctive and innovative manner, and our team has successfully achieved that. We extend our gratitude to the talented artists at Signpost who crafted the stunning 3D jewellery props, as well as our client for allowing us the creative freedom to bring this vision to life.”

    Echoing the excitement, JGP Jewellers creative director Sanika Pednekar added, “We wanted to capture and showcase the rich beauty of our traditional wedding jewellery, and Adbhoot’s concept brought that vision to life. By designing a bus stop display that mirrors our in-store jewellery showcases, complete with 3D replicas, they have created a visually striking invitation for brides-to-be to explore our wedding collection. The final result is breathtaking and perfectly timed for the wedding season.”

    JGP Jewellers’ ‘Shrungar Collection’ is available exclusively across their stores in Maharashtra and Goa. So, brides-to-be, why window-shop when you can bus-stop-shop?

  • Blinkit goes big or goes home, paints Karnataka towns red with OOH campaign

    Blinkit goes big or goes home, paints Karnataka towns red with OOH campaign

    MUMBAI: Have you ever walked down your street and thought, “If only instant delivery services knew I existed!”? Well, Blinkit just heard your existential crisis loud and clear. Known for its rocket-speed expansion, Blinkit now takes over not just your screens but your streets, launching a splashy, eye-catching OOH (out-of-home) campaign across six cities in Karnataka—Tumakuru, Shivamogga, Hubli, Gulbarga, Bidar, and Bellary. Talk about making a statement; these guys aren’t blinking anytime soon.

    Executed by The Local Talk—a new-age advertising guru—this ambitious campaign ensures Blinkit is impossible to miss. Strategic placements in prime locations mean the brand is quite literally in your face, no matter where you turn. Subtlety? Never heard of her.

    The Local Talk director Anil Soni clearly gets the memo, “OOH advertising plays a crucial role in helping brands like Blinkit establish a strong presence in tier-2 and tier-3 cities. Our team is dedicated to delivering high-impact campaigns that drive both awareness and engagement.” Translation? Expect Blinkit billboards to be your new local landmarks.

    Why such a bold move? Blinkit is committed to conquering markets beyond the metros. Smaller cities are getting their moment in the spotlight (and a whole lot of billboards) as the company aims to democratise instant delivery. After all, who said fast service should be a big-city privilege?

    So the next time you’re wandering about town, don’t be surprised if Blinkit’s OOH campaign stares back at you—bold, bright, and as unavoidable as your next online shopping spree.

  • Signpost CFO Rameshwar Agrawal resigns, exit set for 31 March

    Signpost CFO Rameshwar Agrawal resigns, exit set for 31 March

    MUMBAI: The financial corridors of Signpost India Limited are witnessing a shift as the company’s chief financial officer (CFO), Rameshwar Prasad Agrawal, has tendered his resignation. Agrawal, who held the key managerial position, cited personal reasons for stepping down, with his last working day marked for 31 March 2025.

    Signpost India Ltd, known for its digital and transit media dominance, informed the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) about Agrawal’s exit in an official communication.

    In his resignation letter addressed to the Board, Agrawal expressed his gratitude for the opportunities and support he received during his tenure. “I want to express my sincere gratitude for the opportunities I have had during my tenure here. It has been an honour to work alongside such a dedicated team and contribute to the company’s growth and success. I appreciate the support and trust the Board has placed in me, and I am truly grateful for the experience and knowledge I have gained,” he wrote.

    While the company has yet to announce a successor, the leadership transition process is expected to commence soon. With an emphasis on ensuring smooth financial operations, Signpost’s management will likely focus on appointing a replacement who aligns with the company’s strategic goals.

     

  • Plum Bodylovin’ debuts India’s first scented billboard at Cyber Hub

    Plum Bodylovin’ debuts India’s first scented billboard at Cyber Hub

    MUMBAI: Plum Bodylovin’ just made advertising history. Teaming up with SW Network, the brand has unveiled India’s first-ever scented billboard at Gurugram’s Cyber Hub, turning the traditional ad space into an immersive, fragrance-driven experience.

    The show-stopping installation showcases Plum Bodylovin’s award-winning ‘Vanilla Caramello Body Lotion’, winner of the Elle Beauty Awards 2024 for best body moisturiser. But this is no ordinary ad—it’s a full-sensory experience that invites passersby to inhale the delicious blend of creamy vanilla, salted caramel, and nutty pistachios & almonds. The fragrance is a sweet but balanced treat, designed for those moments when you want to feel luxurious yet at ease.

    SW Network co-founder Raghav Bagai described the campaign’s impact, “We set out to revolutionise brand experience by moving beyond just visual engagement into the powerful realm of scent. The immediate and enthusiastic response from visitors confirmed our vision for this innovative campaign.”

    From the moment visitors stepped into the activation, they were enveloped in the dessert-like aroma of Vanilla Caramello, proving that body lotions can be as fun and indulgent as your favourite sweet treats. Many stopped in their tracks, describing the fragrance as reminiscent of freshly baked desserts and gourmet confections. And for those who can’t get enough, Plum Bodylovin’ has expanded this addictive fragrance into a full body care range, complete with an Eau de Parfum.

    Plum Bodylovin’ brand lead Stuti Sethi highlighted the strategic importance of the activation, “Fragrance has always been central to Plum Bodylovin’s identity, and Vanilla Caramello Lotion exemplifies this commitment. This installation transforms traditional advertising into an unforgettable sensory moment, allowing consumers to experience our signature scent in a way never done before.”

    This bold initiative cements Plum Bodylovin’s reputation as a leader in experiential marketing, while SW Network continues to push creative boundaries. With this scented billboard, the brand is creating moments, memories, and a whole new standard for consumer engagement in the beauty industry.

  • Blinkit rolls out bold OOH campaign brained by The Local Talk

    Blinkit rolls out bold OOH campaign brained by The Local Talk

    MUMBAI: Blinkit is making heads turn in Belgaum with its latest out-of-home (OOH) advertising campaign, executed by The Local Talk. With high-visibility placements in prime locations, Blinkit is reinforcing its dominance in Karnataka’s booming delivery market while ensuring every passerby takes notice.

    As The Local Talk continues to expand as a 360-degree advertising powerhouse, it is becoming the go-to agency for brands looking to maximise their outreach. Whether it’s Cinema, Radio, OOH, DOOH, or Transit advertising, the agency is crafting high-impact campaigns that leave a lasting impression.

    The Local Talk director Anil Soni expressed his excitement, “We are proud to bring Blinkit’s vibrant OOH campaign to Belgaum. At The Local Talk, our focus is on providing innovative and high-impact media solutions tailored to our clients’ needs. As we continue to expand our presence across multiple media verticals, we remain committed to delivering top-tier advertising experiences for brands across India.”

    With a string of successful campaigns across multiple cities, The Local Talk is fast cementing its reputation as a formidable force in India’s advertising industry. As brands battle for visibility in an ever-crowded marketplace, The Local Talk is proving to be the partner that delivers results, one impactful campaign at a time.

  • JioHotstar’s Valentine’s day marketing stunt wins hearts and engagement

    JioHotstar’s Valentine’s day marketing stunt wins hearts and engagement

    MUMBAI: The launch of JioHotstar, a powerhouse streaming platform combining Jiocinema and Disney+ Hotstar, was nothing short of a marketing masterstroke. The announcement, perfectly timed with Valentine’s day, didn’t just introduce a new player in the streaming industry—it made waves through an ingenious moment marketing strategy that captured consumer attention with humour and wit.

    In the lead-up to JioHotstar’s launch, Jiocinema and Disney+ Hotstar engaged in a flirtatious, light-hearted exchange on city billboards and digital platforms, dropping hints of an impending partnership. The playful banter saw JioCinema put up a cheeky proposal: “Looking for someone who digs cricket, reality shows, and live concerts. Know Anyone?” In response, Disney+ Hotstar flirted back with “Cricket is my love language, who wants to match this Valentine’s Day?”

    These teasers ignited curiosity and engagement, setting the perfect stage for JioHotstar’s grand reveal on 14 February.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JioHotstar (@jiohotstar)

    As soon as JioHotstar made its much-anticipated debut, brands and creators jumped in to celebrate the new era of streaming entertainment.

    Leading the charge was Shaadi.com, India’s top matchmaking platform, which added its signature humour to the mix. The brand placed congratulatory billboards next to JioHotstar’s launch ads with the witty message: “Badhai ho JioHotstar! Aisi jodi toh hum sab deserve karte hain. Get on Shaadi.com.”

    Even Shaadi.com’s founder & CEO Anupam Mittal couldn’t resist joining the fun. Taking to LinkedIn, he quipped, “The crossover you didn’t see coming,” highlighting how playful banters are the future of marketing.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shaadi.com (@shaadi.com)

    The campaign quickly gained momentum, striking a chord with audiences who appreciated the humour, timing, and creative storytelling. The buzz around JioHotstar’s launch became more than just an industry announcement—it turned into a pop culture moment, making waves across both entertainment and matchmaking circles.

    Beyond the marketing genius, JioHotstar is poised to redefine streaming in India with an extensive content library featuring over 300,000 hours of movies, shows, and exclusive content. The platform also boasts a robust lineup of live sports coverage, making it a go-to destination for India’s 1.4 billion entertainment-hungry viewers.

     

  • Lemma disrupts DOOH CMS with AI-powered free platform ‘Lemma Phi’

    Lemma disrupts DOOH CMS with AI-powered free platform ‘Lemma Phi’

    MUMBAI: The digital out-of-home (DOOH) advertising landscape is about to experience a shake-up as Lemma, a pioneer in omnichannel digital advertising, unveils ‘Lemma Phi’, an advanced, AI-powered free content management system (CMS). With this revolutionary platform, DOOH screen owners can ditch hefty CMS costs and reinvest those savings into growing their businesses while seamlessly connecting to global programmatic demand.

    With AI at its core, Lemma Phi doesn’t just manage screens—it transforms them into smarter, revenue-generating assets. It automatically classifies OOH media based on location, audience demographics, and seasonal footfall variations, ensuring that advertisers find the perfect screen for their campaigns without breaking a sweat.

    Packed with AI-driven tools, it takes the grunt work out of DOOH management, making operations simpler, smarter, and more efficient. Key features include:

    1    AI-powered discovery tool: This automated matchmaking genius connects global brands with the most suitable DOOH inventory based on real-time data.

    2    Auto categorisation of screens & creatives: Say goodbye to manual tagging—Lemma Phi automatically sorts screens by type (indoor, outdoor, transit, etc.), making onboarding seamless.

    3    AI-powered floor rate recommendations: Stop guessing—Lemma Phi suggests optimal floor rates based on live market data, ensuring competitive pricing.

    4    Energy-saving AI brightness control: The system adjusts screen brightness dynamically based on light conditions, cutting operational costs and championing sustainability.

    “Why pay for something that should be readily available and easy to manage from anywhere?” questioned Lemma founder & CEO Gulab Patil. “With Lemma Phi, we are making access to powerful DOOH CMS technology free, enabling screen owners of all sizes to maximise inventory value and drive revenue growth.”

    He added, “This mobile-first platform, combined with an expanded feature suite, is not just a CMS; it’s a catalyst for innovation and revenue generation in the DOOH ecosystem.”

    Lemma Phi doesn’t just stop at AI-powered tools—it’s designed for effortless and scalable management:

    1    User-friendly interface: Whether you’re a tech wizard or a total newbie, Lemma Phi makes content management intuitive and accessible.

    2    Scalability & reliability: Handles networks of all sizes, from small indoor displays to massive 100-foot billboards.

    3    Smart screen grouping & scheduling: Effortlessly organise screens and sync content with precision.

    4    Remote control & monitoring: Adjust screen power, brightness, and content playback—from anywhere.

    5    Real-time dashboard & alerts: Stay in control with live reports on screen status, content performance, and analytics.

    Lemma Phi ensures that screen owners stay ahead of the game with cutting-edge automation, eliminating inefficiencies while boosting revenue potential. With AI doing the heavy lifting, screen operators can focus on expanding their networks and driving business growth.

    So, if you’re in the DOOH business, stop paying for CMS and start growing your network with Lemma’s new brainchild.

  • AMFI makes waves at Maha Kumbh 2025 with high-impact OOH campaign

    AMFI makes waves at Maha Kumbh 2025 with high-impact OOH campaign

    MUMBAI- As millions gather for spiritual renewal at Maha Kumbh 2025, another powerful message is flowing alongside the sacred rivers’ financial literacy. The Association of Mutual Funds in India (AMFI), in collaboration with Laqshya Media Group, has launched a high-impact out-of-home (OOH) campaign to bring its ‘Mutual Funds Sahi Hai’ message to over 40 crore attendees.

    Leading the campaign is the fully branded Ganga Gomti Express, a train that connects Prayagraj and Lucknow, turning daily commutes into a moving billboard for mutual funds. At Varanasi Airport, AMFI’s branding dominates departure halls, boarding gates, and arrival exits, ensuring high visibility among domestic and international travellers. Along major pilgrimage routes, billboards at Lahurabeer Crossing, Pandeypur Flyover, and Lohta Highway reinforce the message, integrating financial awareness with the event’s cultural and spiritual essence.

    AMFI chairman Navneet Munot, stated, “Maha Kumbh is a confluence of tradition and spirituality, much like mutual funds represent the confluence of faith and discipline in financial planning. Through this campaign, we aim to empower individuals with financial literacy, helping them understand the long-term benefits of investing.”

    AMFI chief executive Venkat N Chalasani said, “Our goal is to make financial planning as accessible and relatable as possible. Through culturally relevant messaging and strategic activations, we want to inspire people to take charge of their financial future.”

    Laqshya Media Limited COO Amarjeet Hudda said, “We’ve deployed a mix of static and mobile OOH formats at key transit points and city landmarks, ensuring AMFI’s message seamlessly integrates with the Maha Kumbh experience. This is not just branding—it’s about meaningful engagement.”

    By blending storytelling with strategic media placement, AMFI is setting a new benchmark in experiential OOH marketing. With the Maha Kumbh drawing millions seeking enlightenment, this campaign ensures that attendees leave not just with spiritual fulfilment, but also with practical financial insights to shape a more secure future.
     

  • Santoor’s Maha Kumbh OOH blitz: A divine fusion of purity & tradition

    Santoor’s Maha Kumbh OOH blitz: A divine fusion of purity & tradition

    MUMBAI: The Maha Kumbh, a grand spectacle of devotion and spirituality, witnessed a marketing marvel as Laqshya Media Group rolled out a meticulously planned Out-of-Home (OOH) campaign for Santoor. Over a period of three months, the campaign seamlessly merged spiritual tradition with modern branding, ensuring that millions of devotees and travellers were immersed in Santoor’s message of purity and nourishment.

    Santoor’s ‘Sangam’ campaign, rooted in the essence of haldi-chandan, resonated deeply with attendees, aligning perfectly with the sacred confluence of the Ganga, Yamuna, and Saraswati rivers at Prayagraj.

    Executing an OOH campaign at the Maha Kumbh isn’t just about putting up billboards; it’s about understanding human movement, behaviour, and engagement patterns. With precision planning, Laqshya Media positioned Santoor’s branding at high-impact locations, ensuring unmatched visibility. The larger-than-life billboards, adorned with vibrant Santoor imagery, not only enhanced brand recall but also mirrored the spiritual sanctity of the event.

    As the Kumbh unfolded, the campaign became an omnipresent visual experience, embedding itself into the consciousness of millions. Whether it was pilgrims seeking divine blessings or first-time travellers navigating the grandeur of the event, Santoor’s presence was felt everywhere.

    Wipro Consumer Care & Lighting SVP, S. Prasanna Rai expressed his excitement, stating, “The Kumbh Mela offers unparalleled reach, and with the right messaging, can significantly enhance brand perception. Our Santoor Kumbh campaign, which integrated our ingredient messaging with the concept of ‘Sangam,’ aligned perfectly with the event. Laqshya, our strategic media partner, helped amplify the Santoor message manifold by plugging the contextual message at the relevant places, touching millions of consumers.”

    On the execution front, Laqshya Media Ltd COO Amarjeet Hudda remarked, “Executing an OOH campaign at the Maha Kumbh requires a deep understanding of audience flow, contextual messaging, and strategic placement. We took on this challenge with a mission to ensure Santoor’s presence was not just seen but truly experienced. The overwhelming response reaffirms our belief in the power of impactful outdoor advertising in a cultural spectacle of this magnitude.”

    The campaign seamlessly blended age-old rituals with modern marketing, proving that outdoor advertising, when executed with purpose and precision, can leave an indelible mark—even in the most spiritually charged settings.