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MUMBAI: Dentsu Inc has partnered with Opower Inc, a leader in cloud-based big data platforms for the utility industry. Dentsu will work together with Opower and Opower...
MUMBAI: WPP’s MediaCom has acquired a minority stake in Rapid Media Services Pty Ltd, a media communications agency in Australia with offices in Melbourne, Brisbane and...
MUMBAI: Sandeep Goyal’s Mogae Media has signed an MoU for a joint venture (JV) with Germany’s Zeotap for programmatic advertising on smartphones. The JV will bring...
MUMBAI: OMD China has launched Predictor 2.0 – a tool, which is designed to help marketers evaluate the real value of existing TV programs. Predictor...
MUMBAI: Technology driven media company BuzzFeed and WPP’s GroupM have inked a global partnership to provide GroupM’s and WPP’s agencies and clients with unprecedented access to...
MUMBAI: WPP company J. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an independent digital agency based in Sydney. Webling offers an end-to-end...
MUMBAI: The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly...
MUMBAI: WPP, which currently holds shares representing just below 30 per cent of the issued share capital in Syzygy AG, is planning to make a tender offer...
MUMBAI: WATConsult, the digital and social media agency from the Dentsu Aegis Network, bagged eight metals at the 2015 DMA Asia Echo Awards. The event was...
MUMBAI: Dentsu Inc’s corporate venture capital fund Ventures Global Fund I has made an investment of $3 million in US social robot development startup Jibo, Inc....
BENGALURU: Emami Limited spent 38.1 per cent more towards Advertisement and Sales Promotion (ASP, marketing) in Q1-2016 (quarter ended 30 June, 2015) at Rs 142.06 crore...
NEW DELHI: Even as it awarded the creative mandate of Usha Fans to Grey Group India recently, consumer durables conglomerate Usha International has set up an...
MUMBAI: In a bid to strengthen its position in West Africa, Dentsu Aegis Network has acquired two Ghana based media agencies namely Adams Media Ghana Limited...
MUMBAI: Mindshare APAC has launched FAST (Future Adaptive Specialist Team), a unique solution suite, which aims to provide data led adaptive marketing services to brands looking to...
MUMBAI: Dentsu Inc. has reached an agreement to acquire Synergy MC, a healthcare communications agency specializing in marketing communications for prescription drugs. The agreement was reached with...
MUMBAI: Martin Sorrell’s WPP and buyout firm Providence Equity Partners have agreed to acquire British communication and sports marketing group Chime Communications for ?374 million. ...
MUMBAI: WPP’s Wunderman Health has acquired a majority stake in ABS MM NV (ABS Creative) in Belgium. Founded in 1999, based in Brussels and employing...
MUMBAI: WPP’s wholly owned operating company Kantar Media has invested in BIScience (2009) Ltd, a data analytics firm that specializes in platforms for cross-channel and multi-country...
MUMBAI: Dentsu Aegis Network has acquired the Brazil based digital agency – Redirect Digital Marketing. The purpose of the acquisition is to strengthen and expand...
MUMBAI: A game that was played in the inert Indian villages amidst mud and puddle garnered reach beyond expectations when telecast on television because of the...
MUMBAI: WPP and the Indian School of Design and Innovation (ISDI) have joined hands to establish the ISDI WPP School of Communication in Mumbai. Located...
MUMBAI: Thailand based communications group Chuo Senko Group and India’s DDB Mudra have ended their joint venture (JV) in India. The JV company Chuo Senko Advertising India began...
MUMBAI: WPP’s GroupM has acquired a majority stake in directComm Marketing Group, a leading provider of integrated direct marketing services in Turkey. directComm specialises in...
MUMBAI: Martin Sorrell led communications services group WPP has signed a landmark agreement with Nan Fung Group and B.M. Group to lease 20 floors and 41,000...
MUMBAI: Dentsu Aegis Network has acquired a 20 per cent share in Singapore based creative agency Mangham Gaxiola in order to expand the mcgarrybowen brand into Singapore. ...
MUMBAI: WPP’s media agency has opened a new office in Accra, Ghana. This comes less than six months after the agency opened the doors to...
MUMBAI: The sports industry in emerging markets is changing rapidly today. Amongst the various changes that is impacting sports and its allied businesses, is the emergence...
MUMBAI: Havas Media Group India has catapulted to the top five media agencies in India in RECMA’s India Qualitative Evaluation, June 2015. It has observed...
MUMBAI: Given the technological metamorphosis that out-of-home (OOH) is currently witnessing, it has emerged as one of the fastest growing segments in the Marketing Communications industry....
MUMBAI: After a flurry of account wins over the last 12 months including brands like General Motors, Microsoft, Sony, Nokia, MasterCard, British Airways, JSW Steel &...
MUMBAI: RECMA has named Vizeum as the world’s fastest growing media network in its ‘Overall Activity Billings 2014’ report published this week. Across the 16 global agencies...
MUMBAI: Mindshare has emerged as the number one media agency in India as per RECMA’s latest qualitative assessment for all leading media agencies in India. ...
MUMBAI: The International Paralympic Committee (IPC) has appointed Dentsu Inc as its exclusive marketing agency in Japan for the 2015–2020 period. As such, Dentsu has...
MUMBAI: GroupM, the global media investment management group of WPP, has acquired Greenhouse Group in The Netherlands. Greenhouse Group provides digital media and marketing services through...
MUMBAI: WPP has increased its stake from 20 per cent to 49 per cent in TechEdge, a supplier of software that enables the analysis of TV...
MUMBAI: WPP’s wholly owned operating company GroupM has acquired New Zealand based media agency Chemistry Media Ltd. Chemistry Media is a media planning and buying agency with operations in...
MUMBAI: WPP has agreed to acquire a significant minority stake in Germany’s independent agency Hirschen Group. Following the investment, Hirschen Group will partner with WPP’s...
MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of eCommera Global to acquire the company. The purpose of the acquisition is to...
MUMBAI: RECMA, the independent research organization charged with the in-depth assessment of global media agency network performance has recognized MediaCom as the world’s top media agency....
MUMBAI: Following a multi agency pitch, FoxyMoron has won the digital mandate of Beam Suntory’s top bourbon whiskey brand Jim Beam. The mandate includes digital duties,...
MUMBAI: In the first quarter of 2015, India continued the strong growth seen for WPP in the Asia Pacific market, with China being a little weaker....
MUMBAI: As per eMarketer ad fraud is a top concern for both media buyers (33 per cent) and suppliers (44 per cent), and both groups also...
MUMBAI: J. Walter Thompson Company has acquired a minority stake in Turkish digital agency Wanda Digital. Founded in 2006 and employing 80 people in Istanbul,...
MUMBAI: With an aim to drive the group’s business in India, Dentsu Aegis Network has expanded its executive council in the country. The move comes post the recent relocation...
MUMBAI: Dentsu Aegis Network has acquired Thailand based digital advertising agency Flexmedia. Joining one of Dentsu Aegis’ eight global network brands – global performance marketing...
MUMBAI: Publicis Groupe has acquired Australia’s independent media agency Match Media. Match Media will be part of ZenithOptimedia Group’s newly launched global media network, Blue...
MUMBAI: Dentsu Aegis Network has reached an agreement to acquire the Polish performance marketing agency Marketing Wizards. In Poland, Dentsu provides its clients with services...
MUMBAI: The Maurice Levy led Publicis Groupe has acquired the French press agency Relaxnews for a sum of €15 million (€9.58 euros a share). Earlier...
MUMBAI: ZenithOptimedia’s Performics has set up a full-fledged digital media technology Centre of Excellence, which is a first of its kind in India. The centre...
MUMBAI: WPP’s global digital agency Mirum, which is a part of J. Walter Thompson Company, has acquired a majority stake in Germany’s full-service digital marketing agency...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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