Category: Media Agencies

  • Madison Media clinches media mandate for Nexus Select Malls

    Madison Media clinches media mandate for Nexus Select Malls

    MUMBAI: Madison Media, India’s powerhouse communication agency, has secured the media agency of record (AOR) for Nexus Select Malls, marking another strategic win in the competitive retail marketing landscape.
    The mandate covers a comprehensive media portfolio spanning TV, print, radio, cinema, outdoor, digital branding, and activation. 

    Nexus Select Malls, India’s first real estate investment trust (REIT) and a major mall operator with 18 properties across 14 cities, aims to amplify its brand presence through this partnership.

    Nexus Select Malls CMO Nishank Joshi highlighted the agency’s potential: ““At Nexus, we are constantly evolving to stay ahead of the curve, ensuring that our shoppers find us wherever they engage with media. With our robust online-offline presence through our malls and a deep understanding of consumer behavior and media consumption habits that Madison Media has, we believe this partnership will further strengthen our integrated marketing approach across online and offline platforms. Their strategic insights and proven track record will help us amplify our brand communication, enhance shopper engagement, and drive footfalls across our portfolio of malls. We look forward to this partnership setting new benchmarks in omnichannel retail marketing.”

    Madison Media Ace chief operating officer Vandana Ramakrishna added:  “Our partnership with Nexus Select Malls presents an exciting opportunity to redefine omnichannel retail marketing. In today’s ever-evolving landscape, success lies in seamlessly integrating data, creativity, and strategic media to drive meaningful consumer engagement. With Nexus’s innovative approach and extensive retail presence, our goal is to localize effectively while simultaneously strengthening brand affinity and delivering tangible business results. Together, we look forward to setting new benchmarks in how retail brands connect with shoppers across platforms.”

    The agency brings serious credentials to the table. Ranked as the world’s 4th largest independent media agency by RECMA, Madison Media has dominated qualitative rankings for four consecutive years

  • Ajay Gupte’s Wavemaker tops Warc’s agency effectiveness list

    Ajay Gupte’s Wavemaker tops Warc’s agency effectiveness list

    MUMBAI: Wavemaker India is riding high, clinching the top spot in the WARC 100 Most Effective Global Ranking 2025—pulling off a victory with the swagger of a Madison Avenue maverick.

    As the advertising industry scrambles under the Competition Commission of India’s (CCI) watchful eye over alleged price-fixing allegations, Wavemaker has flipped a potential headwind into a jet stream of success.

    Ajay Gupte, chief executive for south Asia, isn’t just celebrating—he’s making a statement. “Creativity powered by insight and innovation.” That’s not just a corporate tagline—it’s a battle cry.

    The numbers tell a cracking story. Wavemaker Mumbai stormed to 115.3 points, blowing past global giants. More remarkably, it stands as the only Indian agency in the top 10—a statistical unicorn in a rankings table usually ruled by North American and European behemoths.

    The global podium: 

    1) Wavemaker Mumbai, India (115.3 points)
    2) Starcom Chicago, US (107.7 points)
    3) Mindhare New York, US (78.4 points)

    Even as the CCI probes alleged anti-competitive practices in the advertising world, Wavemaker has flipped the script—turning scrutiny into strategy. While some players glance nervously over their shoulders, Wavemaker is already sprinting ahead.

    Chief client officer and office head, west, north & east Shekhar Banerjee, calls it a journey of “consistency, evolution and relentless focus. No 1 in 2023 #2 in 2024. Back to #1 in 2025.”

    The WARC 100 isn’t just a list. It’s the Everest of media effectiveness rankings—stacked with the most impactful campaigns on the planet.

    A massive shoutout to GroupM and Wavemaker India’s leadership for pushing boundaries on tech, measurement, full-funnel strategies and creativity.

    While the industry introspects, Wavemaker accelerates.

  • CCI to crack the whip harder on anti-competitive cartels

    CCI to crack the whip harder on anti-competitive cartels

    MUMBAI: The investigation into alleged ad pricing collusion between  select ad agencies is just one of the proactive initiatives that the competition watch dog the Competition Commission of India (CCI) has been undertaking. Finance and corporate affairs minister Nirmala Sitharaman told the Lok Sabha  today that 35 cartel cases across various sectors over the past five financial years, up to 13 March 2025, have been under the CCI’s magnifying glass. And this is just a start:  with a sharper legal framework and global collaborations, the watchdog is stepping up its efforts to keep markets fair.

    She informed the house that the watchdog  has inked bilateral and multilateral agreements with competition authorities in Egypt, Mauritius, Japan, Brazil, Canada, Australia, the European Commission, Brics nations and the US Department of Justice. These pacts enable enforcement cooperation, subject to each country’s legal framework and resources.

    The Competition (Amendment) Act, 2023, introduced the ‘lesser penalty plus’ (LPP) framework under Section 46, offering incentives for cartel members to turn whistleblowers. The CCI (Lesser Penalty) Regulations, 2024, which replaced the 2009 rules, reward existing applicants who spill the beans on previously unknown cartels.

    To widen its net, CCI has also brought in the ‘hub-and-spoke’ mechanism under Section 3(3) of the Competition Act, 2002, ensuring that enterprises or individuals indirectly facilitating cartels are also held accountable.

    India has signed 14 free trade agreements (FTAs), some of which contain specific competition clauses to curb anti-competitive practices. CCI also has a dedicated division for market analysis and research, aimed at detecting unfair practices before they spiral.

    Enforcement is only part of the game. Over the last five years, CCI has held 1,446 advocacy programmes to educate businesses and policymakers on competition rules. By ramping up market studies and training initiatives, the regulator is working to sustain a fair and thriving business environment.

    With cartels under increased scrutiny and tougher penalties in place, competition in India’s markets is only set to heat up.

  • Indian antitrust watchdog raids global ad giants over alleged price collusion

    Indian antitrust watchdog raids global ad giants over alleged price collusion

    MUMBAI: India’s competition regulator has launched a surprise raid on several advertising behemoths, including GroupM, Dentsu and Interpublic Group, as well as a broadcasters’ industry body over allegations of price-fixing, sources with direct knowledge told Reuters on Tuesday.

    The Competition Commission of India’s officers descended upon roughly 10 locations in Mumbai, New Delhi and Gurugram after initiating a case against the agencies and top broadcasters for allegedly colluding to fix advertising rates and discounts.

    The raids come at a pivotal moment for India’s advertising landscape, which is experiencing significant upheaval following the $8.5 billion merger between Walt Disney and Reliance’s Indian media assets.  This regulatory blitz also follows hot on the heels of Omnicom Group’s $13.25 billion all-stock acquisition of rival Interpublic Group in December, a deal that created the world’s largest advertising agency.

    According to one source who spoke to Reuters, the watchdog is investigating how advertising agencies allegedly conspire with certain broadcasters to fix advertising prices when selling to clients, including discussions around discounts. The allegations reportedly include concerns that certain broadcasters engaged in “collective action” to avoid offering discounts on advertising rates.

    The Indian Broadcasting &  Digital Foundation (IBDF), which represents heavyweight domestic broadcasters including billionaire Mukesh Ambani’s Reliance-Disney joint venture and Sony and Zee, has remained tight-lipped about the investigation.

    Representatives from GroupM (owned by Britain’s WPP), IPG Mediabrands and Japan’s Dentsu all declined to comment when approached by Reuters, as did the competition commission itself, which maintains a policy of not publicly disclosing details of enforcement actions or price collusion cases.

  • Mindshare Fulcrum appoints Bharat Sethi as principal partner – programmatic

    Mindshare Fulcrum appoints Bharat Sethi as principal partner – programmatic

    MUMBAI: Digital marketing professional  Bharat Sethi has joined Mindshare Fulcrum as principal partner – programmatic, bringing over 15 years of industry experience to the role.

    Sethi, who previously served as head of media at Tatvic, boasts an impressive career spanning major tech firms including Google and Yahoo. During his five-year tenure at Google, he developed expertise in data analysis, digital strategy and software as a service (SaaS).

    His appointment comes as Mindshare continues to strengthen its programmatic advertising capabilities across video, display and connected TV platforms.

    Prior to Google, Sethi worked at Cognizant as an account manager for Doubleclick India. His earlier roles include optimisation strategist at Yahoo and account manager at Komli Media, where he managed performance and re-marketing campaigns across India and southeast Asia.

    Sethi holds an MBA in information technology/finance from SVKM’s Narsee Monjee Institute of Management Studies and a BE in computer science from Rajiv Gandhi Institute of Technology.

  • Dabur sticks with Starcom, retains Rs 500 crore media mandate in bold move

    Dabur sticks with Starcom, retains Rs 500 crore media mandate in bold move

    MUMBAI: In the high-stakes world of media accounts, loyalty is a rare commodity—but not for Dabur India. According to sources, the FMCG powerhouse has doubled down on its long-standing partnership with Starcom India, keeping the agency on board for its Rs 500 crore media mandate while merging its digital responsibilities under one roof. If this isn’t a power move, what is?

    Dabur first appointed Starcom as its media agency back in 2015, taking control away from multiple agencies. Since then, the two have built a formidable partnership, and this latest decision signals unwavering trust in Starcom’s capabilities. Industry sources peg the retained account’s value between Rs 450 crore and Rs 500 crore, making it one of the biggest wins in recent advertising history.

    Starcom isn’t the only player to have handled Dabur’s digital business. Dentsu X was entrusted with its digital mandate in April 2022, while Digidarts was recently roped in to fine-tune aspects of the company’s online strategy. But with this consolidation, Dabur appears to be streamlining its media operations under a single agency, ensuring tighter control and a sharper strategic focus.

    Dabur, a titan in hair care, oral care, healthcare, skincare, home care, and food & beverages, has kept a close eye on its advertising expenses. Its Q3 FY2025 ad spend stood at Rs 226 crore, down 7.9 per cent from the Rs 244 crore spent in the same quarter last year. This marks the second consecutive quarter of muted ad expenditure, following Rs 225 crore spent during the previous festive season in Q2 2025.

    Despite a more conservative ad budget, Dabur’s financials remained strong. The company’s net income for Q3 FY2025 saw a 2 per cent rise, reaching Rs 516 crore from Rs 506 crore in the previous year. Meanwhile, operating revenue climbed 3 per cent, hitting Rs 3,355 crore, up from Rs 3,255 crore in the same quarter last year.

    With Starcom at the helm, Dabur’s advertising playbook is getting a strategic revamp. 

  • Cereone Media partners with Yahoo DSP to revolutionise Indian advertising

    Cereone Media partners with Yahoo DSP to revolutionise Indian advertising

    MUMBAI: Advertisers, rejoice! The future of programmatic advertising in India just got a major upgrade. Cereone Media has partnered with Yahoo demand-side platform (DSP) to supercharge ad campaigns with AI-driven insights, omnichannel reach, and precision targeting. Effective immediately, this collaboration promises to put Indian brands in the fast lane of digital marketing, arming them with the best-in-class programmatic tools Yahoo DSP has to offer.

    In the cutthroat world of digital advertising, brands demand more than just flashy impressions. They crave transparency, razor-sharp audience insights, and return on investment that makes CFOs sleep easier at night. Enter Yahoo DSP- a powerhouse platform backed by AI-driven optimisation, premium ad inventory, and robust identity solutions. Through this alliance, Cereone Media aims to help advertisers decode complex consumer behaviours and turn data into pure marketing gold.

    What’s in store for Indian advertisers? A whole new level of precision. Yahoo DSP’s omnichannel capabilities allow brands to seamlessly run and optimise campaigns across mobile, desktop, and even Digital Out-of-Home (DOOH). Meanwhile, its AI-powered engine, Yahoo Blueprint, analyses vast data signals to provide real-time campaign adjustments, ensuring brands get maximum bang for their advertising buck.

    “Advertisers today demand greater accountability, efficiency, and transparency from their media investments. By integrating Yahoo DSP’s robust programmatic technology with Cereone Media’s expertise, we are empowering Indian brands to make data-driven decisions, optimise performance, and scale their advertising strategies globally,” said Cereone Media Pvt Ltd co-founder & director Deepak Karnani.

    Yahoo head of commercial sales, southeast Asia, Kenneth Koh added, “We’re excited to work with Cereone Media to bring more powerful programmatic solutions to Indian advertisers. With Yahoo DSP, Cereone can help brands navigate an evolving digital landscape—giving them smarter optimisation, premium inventory, and privacy-first identity solutions to drive real business impact.”

    This partnership doesn’t just stop at programmatic wizardry. By teaming up with both Yahoo and FreeWheel, Cereone Media is unlocking new frontiers in addressable TV advertising. With premium inventory and Yahoo ConnectID’s precise targeting capabilities, Indian brands can now craft hyper-personalised campaigns that drive engagement and real business results.

    Cereone Media Pvt Ltd co-founder Harish Patil commented, “Partnering with both Yahoo and FreeWheel enables us to bring addressable TV to Indian advertisers. With premium inventory from FreeWheel and Yahoo ConnectID, our clients can achieve precision targeting and gain accurate performance insights to optimise their campaigns effectively.”

    With Yahoo DSP already trusted by Fortune 500 brands worldwide, this partnership signals a new era for Indian advertisers-one where data reigns supreme, AI takes the wheel, and programmatic advertising is smarter, faster, and more effective than ever before.

  • BCCI Seeks media buying partner for Tata IPL 2025

    BCCI Seeks media buying partner for Tata IPL 2025

    MUMBAI : The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for agencies looking to manage media buying and strategy for the Tata IPL 2025—a golden opportunity to shape the marketing of one of the world’s biggest sporting spectacles.

    The selected agency will be responsible for the pan-India media strategy, ensuring effective allocation of budgets across multiple platforms, including television, radio, digital, print, out of home an out of home innovations.

    Interested parties must confirm their participation via email at rfq@bcci.tv and demonstrate their capability to handle media buying across all listed platforms at a similar scale.

    Eligible agencies will be asked to submit a detailed proposal, including:
    * A comprehensive media plan and strategy for IPL 2025 within a budget of Rs 30 crores (excluding taxes), with cost breakdowns for each medium.
    * Proof of work and in-house expertise in media buying across all platforms.
    * Agency fee, commission, or cost per medium.
    * Discount structures for bulk buying.
    * Innovative outdoor marketing ideas.

    The deadline for participation it the EOI is 10 March 2025, while the proposal submission document too has an end date of 13 March 2025.

    With the IPL being a marketing juggernaut, this opportunity promises not just visibility but a chance to shape how millions engage with the tournament. Let the bidding begin!

  • From corporate boardroom to marathon podium: Kavita Chand’s extraordinary transformation

    From corporate boardroom to marathon podium: Kavita Chand’s extraordinary transformation

    MUMBAI: In the pre-dawn chill of New Delhi, as most of the city slept, Kavita Chand crossed the finish line of the New Delhi Marathon on 23 February 2025 with the timer reading 1:39:52—finally breaking the elusive 100-minute barrier for the half marathon distance. The achievement earned her a gold medal in her age category and marked a personal best by two minutes, but for Chand, it represented something far more significant: validation of one of the boldest decisions of her life.

    “Finally sub 100 half marathon… Podium gold in age category. Gratitude always,” Chand shared in a characteristically understated social media post that belied the magnitude of her journey from corporate executive to competitive athlete.

    Just seven months earlier, Chand had walked away from her position as vice president of media at Kantar, where she had built an impressive 11-year career. The Mumbai-based media professional had previously held prestigious positions at Lintas Media Group, MEC, and Madison Communications, where she specialized in strategic planning and new business development. Her corporate trajectory had been steady and successful—the kind many professionals aspire to.

    But beneath the surface of her corporate success, Chand had been nurturing a growing passion for distance running. What began as early morning runs to manage workplace stress gradually evolved into a serious pursuit. Colleagues recall her meticulous training schedules wedged between business meetings and her occasional disappearances during lunch breaks for quick training sessions.

    “Kavita always brought the same intensity to her running as she did to client presentations,” recalls a former colleague from Kantar. “There was a methodical precision to everything she did—whether analysing media metrics or planning her marathon training splits.”

    The decision to leave the corporate world wasn’t made lightly. After competing in  several marathon runswhile balancing her demanding career, Chand began to question whether she could reach her full athletic potential while devoting most of her energy to media strategy. In July 2024, she made the leap, trading boardroom presentations for full-time training.

    “It wasn’t a decision I made lightly,” Chand revealed in a rare interview with a running magazine. “I had financial considerations, career implications, and honestly, plenty of self-doubt. But I kept coming back to one question: ‘When I’m eighty, which will I regret more—not becoming a CMO or not discovering my potential as an athlete?’”

    The results have been remarkable. Since focusing exclusively on her athletic career, Chand has competed in races across India and globally, steadily improving her times and building a reputation in distance running circles. Coaches note her analytical approach to training—the same skills that once helped her develop media strategies now applied to understanding lactate thresholds and optimizing recovery periods.

    By November 2024, the reinvention began showing results. At the Bengaluru Half Marathon, she clocked 1:41:45, winning silver in her category. December brought a personal best in Pune at 1:40:58.

    Throughout this period, Chand supplemented her running with high-altitude treks in the Himalayas, laying groundwork for her mountaineering aspirations. Weekend excursions to elevations above 10,000 feet became regular features of her training calendar.

    “The mountains teach patience and humility in ways that road racing cannot,” she noted on her increasingly popular blog documenting her journey. “When you’re at 14,000 feet, you learn to respect nature’s timetable, not your own.”

    The sub-100 minute half marathon in New Delhi represented more than just a time benchmark—it validated her unconventional choice to step away from corporate success at its peak. The gold medal performance immediately qualified her for several elite racing events previously beyond her reach. medal time berlin

    Beyond her personal achievement, Chand’s journey has inspired a movement within Mumbai’s corporate community. She now leads “Corporate to Competitor” weekend training groups specifically designed for professionals considering similar transitions. Her transformation has inspired many in her network of over 3,200 followers, particularly professionals who harbour dreams of pursuing their own passions. Several former colleagues have taken up running inspired by her example, and she occasionally hosts weekend training sessions for beginners in Mumbai’s Sanjay Gandhi National Park.

    “What makes Kavita’s journey special isn’t just the athletic achievement,” says a running club member who trains with her regularly. “It’s that she had the courage to completely reinvent herself at the peak of her corporate career, trusting that her passion could become her new purpose.”

    As for what’s next, Chand remains characteristically focused on the immediate horizon. Sources close to her suggest she’s targeting a full marathon in under 3:30 next season—another significant milestone for someone who five years ago had never run more than five kilometres at a stretch.

    Her mountaineering ambitions continue to develop in parallel, with plans reportedly underway for an expedition to a 6,000-meter Himalayan peak in late 2025. The complementary training regimens for both pursuits have created a year-round athletic focus that replaces the quarterly business cycles that once structured her life.
    For now, she celebrates her sub-100 minute half marathon—not just as an athletic achievement, but as affirmation that sometimes the most rewarding finish lines are the ones that require us to leave our comfort zones far behind.

  • OMD APAC promotes Namrata Roy to vice-president strategy

    OMD APAC promotes Namrata Roy to vice-president strategy

    MUMBAI: OMD APAC has elevated Namrata Roy to vice-president strategy, marking another step forward in her four-year tenure with the media agency network.

    Roy, who most recently served as associate vice president strategy for OMD India, brings extensive experience in media strategy and client leadership to her new role. Her promotion comes after successfully leading strategy for OMD India and previously heading strategy for OMD Malaysia, where she managed key accounts including Danone, Nissan, and Allianz.

    Prior to joining OMD in 2021, Roy held the position of strategy director at Zenith Malaysia, where she managed the Nestlé account. Her career spans over 15 years across leading media agencies, including roles at DDB Mudra Group, Madison Media, Dentsu Aegis Network, and Mindshare.

    Roy’s experience includes working with prominent brands such as Cipla Health, State Bank of India, Mondelez India, and ICICI Group. She began her career as a management intern at Ogilvy, working on Unilever and Mondelez accounts.

    An IPA Advanced Certificate holder in effectiveness, Roy’s appointment reinforces OMD APAC’s commitment to strengthening its strategic leadership across the region.