ITV

Category: Media Agencies

  • ENIL announces Q2-2014 middling results as compared to Q1-2014

    ENIL announces Q2-2014 middling results as compared to Q1-2014

    BENGALURU: The Bennett, Coleman & Co. Limited promoted Indian private FM player Entertainment Network (India) Limited (ENIL) which operates FM radio broadcasting stations through the brand Radio Mirchi in 32 Indian cities announced PAT of Rs 16.41 crore for Q2-2014, 17.6 per cent lower than the Rs 19.91 crore for Q1-2014, but a steep 59.3 per cent higher than the Rs 10.30 crore for the corresponding quarter of last year (Q2-2013).

     

    Standalone total revenue for ENIL for Q2-2014 was Rs 86.55 crore, about 1.5 per cent higher than the Rs 85.24 crore for Q1-2014 and 12.3 per cent higher than the Rs 77.09 crore y-o-y (Q2-2013).

     

    Last quarter (Q1-2014), ENIL announced that its shareholders had approved a dividend of 10 per cent for FY-2013.

  • MEBC 2013: Human capital challenges of the radio industry post Phase III

    MEBC 2013: Human capital challenges of the radio industry post Phase III

    BENGALURU: The Digital March-Media and Entertainment in South India – Deloitte-FICCI released a report at the FICCI-MEBC 2013 in Bangalore.

     

    On the impact of Phase III of licensing on South India, the report says that 229 of the 839 frequencies being auctioned are in 83 cities of the four Southern states. Phase III is expected to result in 294 frequencies (existing plus planned) in South India alone. About 90 per cent of the cities for which frequencies will be auctioned belong to Tier 2 or Tier 3 categories.

     

    This would help radio expand its reach to the masses.

     

    Phase III auction of licenses of radio frequencies, is expected to generate substantial employment across the country. Thus, with the launch of new stations in 283 cities across the country, experts in the industry foresee demand for people proficient in regional languages for which regional dialect and diction training may also be required.

     

    The radio industry will face human capital challenges. The industry believes that the skill gaps are largely owing to a scarcity of educational institutes offering programs for radio. This in turn limits the sources for recruitment. This leaves the industry with either hiring graduates and training them in-house or relying on alternative sources of hiring e.g. walk-in-interviews, theatre etc. The issue is only expected to escalate once Phase III licenses are auctioned across India.Quoting industry sources, the report says that retention is never a challenge for key management / leadership team. It’s the support staff that is a challenge. Currently, the industry relies on on-the-job training to compensate for the lack of training courses.

     

    External trainers from abroad are also commissioned to train people on creative thinking skills and show conceptualisation. Trainers are often hired to train sound engineers and technicians. Resources are also trained in-house on handling radio transmission equipment and software.

  • MEBC 2013: Radio rocks in South India – Deloitte Report

    MEBC 2013: Radio rocks in South India – Deloitte Report

    BENGALURU: The Digital March-Media and Entertainment in South India, a Deloitte-FICCI report was released at FICCI-MEBC 2013 in Bangalore.

     

    The report says that the radio industry in India enjoys greater acceptance in the South than in the rest of the country and thus stands out amongst its peers. This is indicated by relatively higher average radio listenership in cities like Bengaluru where people spend about 20 hours /week on radio while those in Delhi and Mumbai spend 13-14 hours/week.

     

    Radio has become an integral part of the entertainment industry in South India and thus has been used as a tool for promotions like film and TV. The film industry in Tamil Nadu (TN) has tied up with various radio stations with an aim to keep the listeners abreast with the music premiers and activities related to the film. Not just the filmmakers but also the broadcasters use this medium as propping up their new shows says the report.

     

    It also says that the South Indian Media and Entertainment (SIM&E) industry is slated to grow from its current estimated size for FY-2013 of Rs 23,900 to Rs 43,600 crore in FY-2013 at an CAGR of 16 per cent.

     

    Radio, which stands third behind new media and television in terms of growth, will rise at a CAGR of 19 per cent in the four southern states of TN, Andhra Pradesh (AP), Karnataka and Kerala, from an estimated present size of Rs 420 to Rs.830 crore by FY-2017.

     

    The report also goes on to say that the national and local advertisers are increasingly realizing the importance of radio.

  • Dwight Mitch Barns will be new Nielson CEO

    Dwight Mitch Barns will be new Nielson CEO

    MUMBAI: World known media measurements and ratings company Nielson has found a replacement for current CEO David Calhoun who is set to step down on 1 January 2014. Dwight ‘Mitch’ Barns will take over the reins from Calhoun who will take the role of executive chairman. Barns is currently global client service president.

     

    Barns has been in the company from the past 16 years while Calhoun has been CEO since 2006 when he joined the company. Prior to this Calhoun had been with General Electric for 26 years. As exec chairman he will be a guide to Barns and other executives. He will also remain a substantial owner of Nielson equity purchased and earned by him while he was the CEO.

     

    Barns has held positions of Nielson’s US TV ratings business and president of greater China region. Before Nielson, he was with Proctor & Gamble for 12 years. Calhoun helped Nielson turn from a privately held firm to a publicly traded company overseeing its IPO (Initial Public Offer) in 2011.

  • Carat Media Services appointed AOR of SCA Hygiene in India

    Carat Media Services appointed AOR of SCA Hygiene in India

    MUMBAI: Carat Media Services has bagged the media duties of SCA in India. The business will be handled by Carat’s Mumbai office.

    SCA is a leading global hygiene and forest product company that develops, produces and markets personal care products in categories such as baby diapers, incontinence care and feminine care, the world’s third largest suppliers of tissue, forest products and packaging solutions.
    SCA India VP consumer goods Cecilia Edebo

    The brands that SCA intends to launch on the Indian market in the coming months include Libero baby care, Tempo – for hand and face hygiene, TENA – the world leader in incontinence care, and Tork – the global leader in the away-from-home tissue segment.

    India being one of the emerging markets there would be under significant focus and investment towards fulfilling the needs of Indian customers and consumers in a spirit of innovation, through continuous efficiency enhancements and with a clear desire to contribute to sustainable development.

    On the launch, SCA India VP consumer goods Cecilia Edebo said: “SCA aims to grow organically and has extensive experience in the hygiene business, which should help to provide better hygiene for the Indian consumer. The large population and the low penetration of hygiene products provide the potential for SCA’s future growth. In this endeavor, we had a series of presentations and discussions to evaluate the strategic thinking capabilities of Carat to enable our differentiation at the market place, demonstration of tools and passion of the team. We are happy that Carat India’s team demonstrated great ability in strategic thinking capabilities backed by a solid integrated offering to support the Marcom. We are happy to have them as our media partner.”

    Carat India Sr. VP Himanka Das said: “We are delighted to extend our partnership with SCA in India, they have some great personal care and incontinence care brands in their portfolio to offer and we do look forward to partnering them in their India plans. We have been working with them for the last one year to firm up the launch strategies based on extensive media market analysis.”

    Carat is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.

  • Komli Media raises $30 million to strengthen leadership position in Asia Pacific

    Komli Media raises $30 million to strengthen leadership position in Asia Pacific

    NEW DELHI: Komli Media, a digital media technology platform, recently announced that it has raised $30 million from new investor Peepul Capital.  

     

    Existing investors, Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson also participated in the funding. The company has raised funds to further invest in its key technology platforms and to strengthen its presence through integrated go to market solutions across the Asia Pacific (APAC) region.

     

    “As digital advertising grows in a fast and fragmented manner, it has become critical for the industry to focus on delivering integrated solutions across social, mobile, display and video,” said Komli Media CEO Prashant Mehta. “We have already seen strong adoption of our integrated solution along with algorithmic trading. With the increased funding, we plan to deepen our focus on innovative technologies, such as real time bidding (RTB), to deliver significantly greater value to our customers.”  

     

    Komli Media has built market-leading technologies such as Remarketing on its proprietary ATOM platform that has scaled across regions by delivering strong ROI metrics in display, social and mobile. The company recently integrated ATOM into Facebook’s RTB (Real-Time-bidding) platform – Facebook Exchange (FBX), making it one of the first adoptees in the region.

     

    “We believe that India and southeast Asia are at an inflection point in embracing digital advertising. Komli is a leading player in these key markets and with its technology platform, wide product suite and exceptional leadership team, the company should consolidate its current position even further,” said Peepul Capital investment director Venkat Shankar.

     

    “Komli’s success story is demonstrated by a CAGR of 200 per cent achieved over the past three years driven by innovative platforms coupled with aggressive organic and inorganic investments.  With this round of funding, we expect to further capitalise on the massive market opportunity and also accelerate our growth,” said Komli Media CFO Rakesh Malani.

     

    Avendus Capital was the leading financial advisor to Komli Media on this transaction.

  • Havas Media India makes senior digital appointments

    Havas Media India makes senior digital appointments

    MUMBAI: Havas Media India which has added a slew of wins to the kitty in 2013 has strengthened its ‘digital’ segment with two key senior appointments.

    In tune with the group’s integrated structure, Havas Media India’s full services digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, as well as ‘Mobext’ for mobile solutions and performance marketing using data and analytics.
    Havas Media Group, India & South Asia CEO Anita Nayyar
    Havas Media India MD digital Anurag Bhatnagar

    To establish itself further in India, the company has appointed Sumit Kumar as General Manager; while S.V. Sunilkumar has joined as Business Head Digital-Mumbai, whose key responsibility will be to service the existing digital clientele in Mumbai as well as new business development.

    Speaking on the appointments, Havas Media Group, India & South Asia CEO Anita Nayyar said, “Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients. Both Sumit and Sunil are talented and committed digital players – we are glad to have them on board.”

    “Sunil and Sumit are mandated to entrenching and expanding the Havas Digital footprint in Mumbai and India”, added Havas Media India MD-Digital Anurag Bhatnagar.

    “Mobext not only provides mobile solutions to engage the customer but can also help brands make their sales force more effective with our enterprise solutions – a unique proposition in itself. The profile is a huge challenge and opportunity to create unique experiences and expand the Mobext offering in India”, explained Sumit Kumar, General Manager, Mobext India
    Havas Media business head digital Mumbai Sunil Kumar
    Mobext India GM Sumit Kumar

    Business Head Digital-Mumbai S.V. Sunilkumar commented, “As a digital enthusiast, it is always exciting to work with an agency whose mantra is ‘Digital at its core’. Havas Media has been on an aggressive growth path and again it is good to be where the action is. I look forward to creating some of this action”.

    Sumit Kumar, with over eight years of leadership experience in business development, strategic partnerships, product management and corporate sales, was earlier leading the performance and app advertising business for InMobi India. Clients worked with include – Tata DOCOMO, Vodafone, Sony Entertainment, Disney, OLX, Viacom 18, Tencent, AOL, Cleartip , Hungama, Nazara, Opera and Times Group. 

    Sunilkumar with 18 years of media experience was working with Infosys as a Principal Consultant and a part of the core product development team at BrandEdge (the global cloud based digital marketing platform). Also, as digital media head at DDB Mudra, he has serviced clients including LIC, Star TV, McDonalds, IDBI Bank, India First Life Insurance, etc.

  • MEC adds more Reliance companies to its kitty

    MEC adds more Reliance companies to its kitty

    MUMBAI: MEC India, GroupM’s media agency, has expanded its client portfolio with the inclusion of Reliance Group companies – Reliance Capital (includes Reliance General Insurance, Reliance Life Insurance, Reliance Mutual Fund and Reliance Commercial Finance), Reliance Infrastructure, Reliance Power and Reliance Energy.

    The agency already handles the media business for Reliance Communications, Reliance Net Connect and Reliance Digital TV.

    The accounts will be serviced out of MEC India’s Mumbai office.

    On the new addition, MEC India managing director T Gangadhar said, “The team at MEC India is eagerly looking forward to provide excellence in crafting and executing customised integrated solutions across its suite of services. MEC India has shared a long standing relationship with various companies in the Reliance Group and our objective will be to provide superior assistance with media, analytics, content, activation and digital media services, as we have been doing with the award winning RCOM mandate in the past.”

  • GroupM India adds another feather to its cap with Porter Prize

    GroupM India adds another feather to its cap with Porter Prize

    MUMBAI: GroupM India has won the award for ‘leveraging unique activities’ at the prestigious Porter Prize 2013 event.

    GroupM is the first company from the media and advertising field to win this award. Elaborating the reasons why GroupM was chosen, Institute for Competitiveness India honorary chairman Dr Amit Kapoor said: “GroupM reflects effective rendering of activities across the value chain, how activities reinforce and synergies are created across its range of activities through a interlocking system that becomes basis for competitive advantage and sustainability. GroupM reflects an understanding that clearly states that good strategies depend on the connection among many things, on making interdependent choices and making a tailored value chain that competitors cannot easily imitate.”

    Porter Prize is one of the coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India.

    Speaking on the occasion, GroupM South Asia CEO CVL Srinivas said: “We are delighted to win the prestigious Porter Prize. This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM have scaled up over the years to become the new core of our agency. Our integrated product helps us provide unique value to clients to build their competitive advantage. All this wouldn’t have been possible without the support we get from our clients and business partners, the dedication and hard work put in by our talented team over the years, and the encouragement we get from GroupM regional, global offices and WPP to keep innovating and shaping the market.”

    GroupM India has continued its great run in 2013. Its agencies have dominated all industry awards, won over 60 new businesses and it has launched several initiatives in digital, content, experiential marketing and analytics.

  • Dentsu Digital bags duties for Honda and Indo-Nissin

    Dentsu Digital bags duties for Honda and Indo-Nissin

    MUMBAI: Dentsu Digital, a digital marketing solutions company of the Dentsu India Group, has added two new businesses to its kitty.

    Honda Motorcycles and Scooters India (HMSI) has appointed Dentsu Digital as its digital agency to develop a complete digital ecosystem for the brand. Starting with the launch of an integrated social media campaign via various platforms to expanding the footprint across different touch points, the digital agency will also help drive Honda’s search and optimsation efforts with the help of media campaigns and search engine optimisation.

    We’ve also invested in technology and tools that allow us to deliver a great online experience says Glen Ireland

    Dentsu Digital recently worked on a unique brand engagement campaign using iButterfly – a proprietary platform, to launch HMSI’s new Activa-i. iButterfly is a the mobile platform that allows people to virtually catch branded butterflies and redeem them for discount coupons, branded merchandise and many more exciting takeaways.

    The second win for Dentsu Digital is Top Ramen (instant noodles), from Indo Nissin. The mandate given to the agency is to find a digital expression to Top Ramen’s offline campaign – ‘More Masala, More Maaza’ by creating consumer engagement and interest with its core target group.

    This is Top Ramen’s first serious foray into the digital world. The plan is to start by developing an engaging brand conversation followed by a more immersive experience through the website and other digital points of contact. 

    Commenting on winning these prestigious accounts, Dentsu Digital CEO Glen Ireland said, “These wins directly reflect the hard work and effort put in by the entire agency.It also bears testimony to our understanding of the client business, their challenges and goals. Winning these accounts also helps demonstrate our competencies and strengths especially in social media, where we have invested a lot of time in developing a best-in-class approach to content, conversation and community building. We’ve also invested in technology and tools that allow us to deliver a great online experience.”

    With these wins seems Dentsu Digital is to creating a unique digital service offering within the Dentsu India Group.