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Category: Media Agencies

  • GroupM ESP India and SportzPower launch sports sponsorship report 2014

    GroupM ESP India and SportzPower launch sports sponsorship report 2014

    MUMBAI: The sports & entertainment arm of GroupM, GroupM ESP and provider of sports business news and knowledge, SportzPower, have collaborated to bring the most comprehensive report on sports sponsorship.

     

    The study will capture the trends and developments in the Indian Sports Industry from 2008 to 2013. The report for the Indian Sports industry, documents important events during these years including the emergence of league-format sports in India like the Indian Premier League (IPL), Hockey India League (HIL), and Indian Badminton League (IBL) and traces developments in the Indian sports industry when sports business was in its nascent stages.

     

    Elaborating on the future of sports marketing in India, Group M south Asia CEO CVL Srinivas says, “This decade will transformational for Sports in India with a spectator base of over a billio n people, a dozen sports television channels beaming content round the clock and a rapidly growing list of keen corporates and brands waiting to invest in cricket and other alternate sports. The next few years marketing investment in sports will no longer be peripheral, and it will be paralleled with that of entertainment and mainstream cinema.”

     

    The report examined advertising investments in Indian Sport from four angles – On Ground, Team Sponsorship, Athlete Management, and Media Spends, and offers a comprehensive overview of sponsorship in Sport. The key takeaway the study offers is as follows:

    ·    Spend in Sport in India are dominated by cricket, and within it the Indian Premier League in particular.

    ·    Sports marketing spends between 2008- 2013 advertising investments in Indian sport rose roughly two fold with a total spend of Rs 21.39 billion in 2008 which rose by 92% to Rs 41.1 billion in 2014.

    ·    The market is slotted to grow exponentially in the next few years with other sports like Football, Basketball, Distance Running, Golf, Motorsports, Tennis, Hockey, Badminton and Contact sports complementing the Cricket Story since  the real opportunity lies in these under-leveraged and monetized areas.

     

    Focusing on the key developments expected in 2014, GroupM ESP national director sports and live events Vinit Karnik says, “Even though the IPL is off to a rough start this year, in the long run accountability, better corporate governance, more transparency, are all good for not just the IPL, but the BCCI too. The successful launch of HIL and IBL has set the stage for an action-packed 2014 as far as franchise-based leagues are concerned in cricket, football, hockey, badminton, tennis, wrestling and kabaddi. The big news of 2014 will be the inaugural edition of the IMG-Reliance-Star co-owned Indian Super League, which is set to bring all the bells and whistles associated with the IPL to football. There is also the commitment that IMG-Reliance, the commercial rights holders for football in the country, to improve the country’s top-tier soccer tournament. The I-League clubs will be hoping that IMG-R walks the talk on that front, though the prevailing sentiment is one of wariness as to what the future holds.”

     

    SportzPowerco-founder Thomas Abraham further discusses the future of sports broadcasting inIndia, “Indian sports TV broadcasting was, is, and will continue to be dominated by Cricket for theforeseeable future, contributing to 80 to 85% of the total television sports media revenues. However, other sports are also gaining prominence, especially Football, though interest remains predominantly for international leagues/tournaments. That is expected as the I-League improves as a television- friendly product and also with the launch of the Indian Super League (ISL) later this year. Other sports such as Badminton and Hockey have also started making their presence felt because of improved performances  by  Indian  players  in  the  international  arena,  coupled  with  increased  investments flowing into the two sports due to the launch of the Indian Badminton League (IBL) and the Hockey India League (HIL) respectively.”

     

    All in all, 2014 has more upsides than down. While there will be no Indian Grand Prix next year, there will be more leagues, sports like basketball are making rapid strides, and the whole wellness and fitness movement is gaining ever increasing traction, which in turn means more interest in sport as a participation activity and not just as spectator engagement.

     

     

  • Maxus is “Most Dominant Agency” 4th year in a row as per RECMA 2013

    Maxus is “Most Dominant Agency” 4th year in a row as per RECMA 2013

    MUMBAI: The year 2013 has been an exciting one for Maxus in India. From winning new clients like Tata Global Beverages, Nestle India, Musafir.com to name a few to dominating industry awards.

     

    Continuing with the winning steak, Maxus India has retained the title of the most “dominant” agency profile for the fourth year in a row as per the RECMA 2013 report.

     

    They were the only agency to be rated as “dominant” as per the ratings. The RECMA report is the Qualitative Assessment for 2013 for all leading media agencies in India on the basis two parameters – vitality & structure. This is the highest level of ratings awarded by the agency RECMA, for the agency that demonstrates a balance between the two parameters.

     

    Speaking on the new RECMA Ratings, Maxus south Asia managing director Kartik Sharma said, “2013 has been an exciting year for us. We won 17 new businesses, worth over Rs.600 crores. We made substantial investments to strengthen our offering across core media, digital, branded content and activation. This is also reflected in the number of industry awards the agency won during the year.” He added, “From a people point of view, the new RECMA ratings are an indicator of the 10/10 vision that drives us to delight our clients and customers. We are governed by Passion, Agility, Collaboration and an Entrepreneurial spirit (PACE), a mission statement that drives us to deliver the very best and meet challenges head on.”

     

    Late year, Maxus India also saw several high profile talent related milestones, with Ajit Varghese moving into a new role at as CEO, APAC, Maxus and Kartik Sharma taking over as the new managing director, Maxus India.

     

    Maxus India also began 2014 on a high note with several breakthrough campaigns like “Power of 49” for Tata Tea, a senior management promotion with Sanchayeeta Verma as head, Maxus South and Anand Chakravarthy joining as head Maxus, West.

  • Havas Media Group India Tops Performance Charts in 2013

    Havas Media Group India Tops Performance Charts in 2013

    MUMBAI: In the midst of a slow-subdued industry and economy where GDP hit a decade low of 4.5%, Havas Media Group India on the other hand has had an exceptional year in 2013.

    Today it is right at the top of the performance charts of media agencies.

    Besides retaining existing clients, Havas Media Group has had strong new business success.

    The company stood at No. 2 Media Agency position in the recently declared Agency Report Card 2013 by Campaign India – garnering 8 out of 10 points. It was also shortlisted for the Agency of the Year 2013 Awards.

    RECMA 2013 Compitches has graded Havas at No.1 in YTD new business achievements in both the 2013 preliminary reports.

    The company took home two wins at the DMA ECHO Awards India 2013 and was on the shortlist at India Radio Forum’s ERA (Excellence in Radio Awards) 2013.

     “2013 proved to be a good year where our state of the art product, our dedication and hard work paid. We thank all our clients for trusting us with their businesses in an otherwise tough year and our media partners for their unflinching support at all times”, said Anita Nayyar, CEO, Havas Media Group India & South Asia.

    “Given our Meaningful Brands research and other ‘thought leadership’ tools, we are confident that we will replicate the success of the past years. Our ‘Digital at the Core’ avatar is in sync with the current market realities and is finding a lot of interest and traction among the clients. At Havas Village, we are consolidating creative and media through our unique Meaningful Connection Planning offering”, she added.

     “Taking from our Meaningful Brands framework we impart holistic solutions to brand marketing which has been the value differentiator. We believe in client delight and will continue to deliver in 2014” explained Mohit Joshi, Managing Director, Havas Media India.

     

    Havas Media Group bagged significant new businesses – Emirates, Voltas, Amway, Aspiring Minds, Shaadi.com, Wonder Cement, Neo Milk Products, Halonix, Simmtronics, Mobis and Bloomberg TV India amongst others with a roster of clients including Hyundai Motor India, Parle Products Ltd., MTS India, Quikr.com, Taj Hotels, Capgemini India, etc.

    Arena India was also launched under Havas Media Group to take on the responsibilities of the global LG Electronics win.

    The specialist brands Mobext India for mobile solutions and Ecselis for performance marketing are a part of Havas Media Group India.

     

  • Pitch Madison projects 2014 to be a good year for media ad spends

    Pitch Madison projects 2014 to be a good year for media ad spends

    MUMBAI: The year 2014 is expected to be one of the best years of recent times for media advertising, including for television.

     

    Pitch Madison Media’s advertising outlook for 2014 estimates media advertising spends in 2014 to grow 16.8 per cent to  Rs 37,216 crore from Rs 31,877 crore in 2013, with the biggest contribution of Rs 5,000 crore to this growth coming from elections to the Lok Sabha and to assemblies of four major states including Maharashtra.

     

    Advertising spends on television are expected to grow well because of increased penetration of digitisation, as ad rates increase because of restricted supply with the enforcement of the 12 minute per hour cap on advertisements and with many new channel launches once the licences are issues after the Lok Sabha elections.

     

    The advertising spends on television in 2014 are expected to grow by a robust 15 per cent in 2014 to Rs 14,282 crore from Rs 12,419 crore in 2013. The growth in advertising spend on television was 8.2 per cent against the projected 6 per cent.

     

    The advertising spend outlook for 2014 contrasts that of 2013, when the watchword was caution. The prediction for growth of media advertising in 2013 was 7.4 per cent but the actual growth turned out to be higher at 11.1 per cent.

     

    On television, the completion of digitisation in the top 42 cities in 2013 led to increased spending on niche channels, SD and HD channels and also local advertising options due to split runs across channels.

     

    According to the Pitch Madison advertising outlook, the proliferation of channels from existing bouquets will increase inventory availability at higher rates.

     

    Television’s share in the total ad spend in 2014 is projected to fall to 38.4 per cent from 39 per cent in 2013. Television’s share in the advertising pie was 42.1 per cent in 2011 and 40 per cent in 2012.

     

    Though the growth in advertising spends on television seems to be healthy enough for the TV industry, increasing popularity of the internet is likely to cut down the share of television in total advertising spends.

     

    In 2013, out of 15 categories of advertisers, advertising spends by seven of them showed a dip implying that advertisers are losing interest in television-based advertisements.

     

    Media, retail, alcoholic beverages and corporate have registered a negative growth of advertising spends on television in 2013 and only fast moving consumer goods emerged as the driver of growth for advertising on television.

     

    Print has shown immense promise and in 2014, regional dailies are expected to continue their onward march and grow at a faster rate at the expense of English dailies. In 2014, advertising in print is expected to grow by 17 per cent to Rs 15,405 crore. In 2013, print advertising spend had grown by 10 per cent and in 2012 by only 4.0 per cent.

     

    Radio is expected to grow by another 15 per cent. Consolidation within radio will take place due to the expected phase III auction rollout. Digital will continue to grow stronger at 29.5 per cent, outdoor medium is set to grow  by 8.2 per cent and cinema by 7.2 per cent.

     

    The outlook said it was time for the medium to reinvent itself for the advertiser.

     

    The digital medium will pull in a total of Rs 3,950 crore in 2014, which is Rs 900 crore more than Rs 3,050 crore in 2013. The growth in advertising spends on the digitial medium has however subsided from around 50 per cent from 2009 till 2012. In 2013, the growth on digital dropped to 32.4 per cent.

     

    The digital medium’s share in the total advertising pie will rise to 10.6 per cent from 9.6 per cent in 2013, 8 per cent in 2012 and 5.6 per cent in 2011.

     

    Due to the economic slowdown, marketers have scrutinised each and every penny spent and internet being a return on investment medium, it is becoming the preferred choice for them. The growth in online advertising is expected from FMCG, automobile and banking sectors.

     

    For radio, the growth in advertising spends in 2013 was 17.96 per cent against the projected 4 per cent. Looking at the growing faith of advertisers in this medium, the outlook projects 15.04 per cent growth in advertising on radio in 2014, with the total advertising spends adding up to Rs 1,262 crore against Rs 1,097 crore in 2013.

  • GroupM crowned ‘The Dream Company to Work For’

    GroupM crowned ‘The Dream Company to Work For’

    MUMBAI: GroupM India, the country’s largest media investment conglomerate, was honored with the ‘The Dream CompanyTo Work’Award for in the Media and Entertainment sector. GroupM is also in the overall list of ‘Dream Employer of the Year’in India. The awards have been conferred by the World HRD Congress 2014 in Mumbai.

    The ‘Dream Companies To Work’ is an annual event organized by the World HRD Congress to reward and recognize People and Talent initiatives of organizations across various sectors. Over 100 companies participate at the World HRD Congress 2014event including Accenture, Angel Broking, Citibank, HDFC, Infosys, Samsung, SBI, Cavin Care,Reliance, Novartis,TCS and many more.This was the first time that GroupM participated at the ‘Dream Companies to Work For’ Awards.

    CVL Srinivas, CEO, GroupM South Asia said, “GroupM is extremely proud to receive the awards from the World HRD Congress. The awards reaffirm that investing in our people is the best way to ensure cutting edge product quality and superlative customer delight. Talent management remains a critical focus area for us at GroupM South Asia.”

    Added Gaurav Hirey, Chief Talent Officer, GroupMSouth Asia, “GroupMand its agencies have pioneered some of the best Talent practices in the South Asia markets. We are investors in people and in the last year, we have aggressively pursued a people transformation agenda. We have worked on various capability-building initiatives like the Youth Executive Committee (YCo), The New ME Initiative for digital orientation and looked at getting in fresh ideas and talent through an engaging Campus Connect effort. This allows us to provide huge value to all our stakeholders, especially our clients and our employees.”

    Over the last 11 plus years, GroupMIndia has cemented its position as an innovator and thought leader in the media industry. GroupM also has a distinction of having invested in a full fledged talent management team the only one in the media and entertainment industry. Over the last year, GroupM has made a paradigm shift in the way it operates in South Asia, keeping in mind the ever changing media landscape. With digital at the heart of their processes and planning, it has resulted in the conglomerate winning over 82 new businesses across its agencies and specialist units.

     

     

  • #WPPStream to discuss India’s digital future

    #WPPStream to discuss India’s digital future

    MUMBAI: If you thought business meetings can only be done in conference rooms and around round tables, it’s time to think again! To make work more than just work, Sir Martin Sorrel founded WPP’s best strategic planners are gathering in Jaipur to think about the digital future and what that means for communications, what it means for creativity and what it means for business.

     

    #WPPStream, an annual (un)conference, organised by WPP Group company is about no keynote presentations, no panel discussions and no ‘networking breaks’.

     

    Being held in India for the first time, Stream will see GroupM India employees along with WPP clients, WPP agencies and the broader technology industry gathering in Jaipur from 12-15 February. WPP Country Manager – India Ranjan Kapur will be playing the host in the country along with critically acclaimed filmmaker Shekhar Kapur.

     

    The focus of Stream India will be to celebrate and explore the growth and development of digital innovation in India. It will also bring Brands together with regional leaders from media and technology companies for a debate on India’s digital future.

     

    With over one hundred discussion sessions, Ignite talks (15 slides in 15 seconds), pitch show, tech lab, etc Stream India is going to be really prolific.

     

    Some of the topics to be discussed are:

     

    * More mobiles than books in India – can technology be used for better literacy?

    * Are Indian publishers geared up for digital publishing?

    * In Digital age, do we get connected or disconnected?

    * Digital technology is not a substitute to strong communication idea.

    * Mobile, your personal smart screen – how India is evolving

    * Online video – how will it change the concept of communication in India

    * Too much information. Does it lead to clarity or confusion?

    * If Medium is the Message, Can it light a Billion Souls?

    * Mobile – continuation or gradual transition of digital Web : Aren’t we killing the core proposition?

    * Will Mobile marketing be the gateway to digital for most brands in India?

     

    Midnight cooking, cinema, elephant polo and many other things are a part of the plan for an unwinding experience. 

  • GroupM estimates 11.6% increase in AdEx in India in 2014

    GroupM estimates 11.6% increase in AdEx in India in 2014

    MUMBAI: GroupM, the leading media investment planning conglomerate in India, today released their annual estimated advertising expenditure report called the This Year, Next Year (TYNY) 2014. Along with the Advertising Expenditure (AdEx) numbers, GroupM India also released the mTrends, the list of the biggest media and communication trends in the country.

     

    As per GroupM’s in-depth research of the Indian media industry, the projected AdEx growth estimate is 11.6%. Digital media shows the maximum growth with 35%. This is followed by 12% in TV, a drop from 13.6% in 2013. Cinema remains constant at 12% for this year as well. The print medium shows a significant increase by 8.5% as against the 2013 estimate of 4.6%, owing to growth in vernacular print publications across the country.

     

    CVL Srinivas, CEO, GroupM South Asia said, “We are cautiously optimistic about the media industry in 2014. Sectors like FMCG, Auto and Retail will continue a stable increase in ad spends. We will see an increase in rural spending by FMCG and Telecom.” He added, “The first half of the year will continue to be uncertaingiven the general economic &political environment, and ambiguity surrounding the measurement system. However advertising by political parties is expected to give a boost to the AdEx by upto +2.5%. We envisagea stronger second half with an upsurge in ad spends.”

     

    The TYNY report is the most comprehensive understanding of the estimated media spends by advertisers in the current year. It also highlights some of the industry sectors that will have a major effect on advertising spends across media.This year GroupM also launched mTrends, a quick reference book of the hottest media and communications opportunities in 2014. This list of 20 trends is a derivative of the TYNY 2014 report and has been put together by the team at GroupM India, including the agencies and specialist units.

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    About GroupM

     

    GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, Maxus, MEC, MediaCom, and Motivator in India.  Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. www.groupm.com

     

    For further information, please contact:

    Ishita Mookherjee

    GroupM India

    Email: ishita.mookherjee@groupm.com

    Phone: +919819838566

     

    Business category overview for key advertising sectors

     

    Elections

    • With general elections and 5 state elections on the anvil, Government spending and political party election spending adding significantly to the ADEX of all media

     

    FMCG

    • Volume growth back for FMCG companies on the back of good monsoon and hence good rural income
    • Raw material prices benign and hence more flexibility with advertisers
    • Ad spends of most FMCG companies on the rise to ride on the back of higher disposable income due to election spending

     

    Retail

    • Category growth story continues

     – More players getting into the food & beverage segment

     – E-commerce making inroads into small town India

     – Regional players expanding getting into national arena

     

    Auto

    • Despite slowdown in the 4wheeler segment, bullish on entry level cars, sports utility vehicles and multi utility vehicles.
    • 2wheelers to continue the focus on small town and rural India. Competiitve intensity on the back of recent market developments leading to more launches by existing players and subsequently higher ad spends

     

    Telecom

    • Smartphones penetration rising. Stiff competition in the segment to continue
      • Phablets & connected devices gaining popularity
      • Cellular phone service providers witnessing growth in revenue and ARPU. With service providers slashing prices for 3G schemes competitive activity expected to pick up in this segment

     

    Banking, Financial Services & Insurance

    • Revival expected in the segment on the back of likely rate reduction.
    • IPO market to pick up pre-election owing to better market sentiments
    • Recent RBI policies leading to a more favourable business environment

     

    New bank licenses likely to push ADEX of the category

     

    Click here for the full report

  • Fourth Dimension Media Solutions celebrates third anniversary

    Fourth Dimension Media Solutions celebrates third anniversary

    MUMBAI: Fourth Dimension Media solution, a fast growing Media outsourcing company under the umbrella of SRM group is celebrating its 3rd anniversary on 7th February 2014.

    In this short time span the company has achieved a turnover of 50Crs, and aims to double its current turnover in the current financial year.

     

    On this momentous occasion CEO Shankar and COO Bharath Viswanathan express their gratitude to all the key stakeholders in broadcast radio and print and affirms the company’s commitment to provide effective, efficient and innovative media solution to key customers in times to come.

     

    The CEO, Shankar B says “Change is the only constant in the fast space media landscape and I feel committed to offer optimum media solutions to all our existing and potential customers.”

     

    COO, Bharath Viswanathan added to it by saying, “ Our biggest achievement was to make the whole ‘Outsourcing’ model a workable one and we have achieved success in doing so. As an organization we have been growing at a very healthy growth rate and our endeavor for 2014 -2015 would be to show exponential growth and healthy profitability in area where we are present.”

     

    Fourth Dimension Media Solution, a Media Outsourcing Company caters the needs of broadcaster, radio brands and print people all over. Under the Brand Name of Fourth Dimension Media Solutions Pvt. Ltd we handle the Airtime sales of the Puthiya Thalaimurai News Channel, Puthu Yugam GEC, Chennai Live radio station, Puthiya Thalaimurai magazine and Puthiya Thalaimurai Kalvi magazine on an exclusive Basis.

  • Helios Media bags YouTube channel – SanjeevKapoorKhazana

    Helios Media bags YouTube channel – SanjeevKapoorKhazana

     MUMBAI: Helios Media, the specialty services company for the broadcast sector is back in the news with another announcement. Helios has expanded its services and will now include digital media monetization. The venture has begun with bagging the mandate of representing Sanjeevkapoorkhazana, the largest non-Bollywood YouTube channel in India, that has so far generated 85 million views. Helios will work in embedding brand’s messaging within the content of the channel.

     

     Speaking on the assignment, Chef Sanjeev Kapoor said, “Sanjeevkapoor.com was one of the first websites to make its presence in the country. Being a pioneer in the space, it is quite evident that our YouTube channel has garnered a huge subscriber base of 2.7 lakh. Our popular videos generate as much as 1 million plus views. This therefore becomes a great destination for brands to not only reach a large consumer base but also to capture the most appropriate mind-space. Helios Media has been partnering us on monetising FoodFood for a year now and I believe in their understanding of the space and the skill to position brands in the right environment which will help SanjeevKapoorKhazana realise its full potential in terms of revenue maximization.”

     

    Helios Media has augmented its existing team with a central digital team in Mumbai under Kirtan Mankad who has earlier worked with UTV, Zoom and Hungama.

     

    Helios Media MD Divya Radhakrishnan commented, “Helios Media’s focus is on selling brands and not just commodities by appropriate positioning and working with brand custodians to provide seamless solutions that go beyond regular commercial advertising. We strongly believe that TV has grown beyond just providing reach and its content has the power to influence. Therefore it is important for commercial messaging to chase the content irrespective of the screen it comes on. It’s because of this approach that the SanjeevKapoorKhazana mandate came our way and we are delighted to be entrusted with this responsibility by Chef Sanjeev Kapoor.”

     

    This expansion adds to Helios’s existing portfolio of MTunes HD, Channel X, FoodFood and Fashion TV.

  • Motivator retains Apple media mandate as AOR for iPhone, iPad and Mac

    Motivator retains Apple media mandate as AOR for iPhone, iPad and Mac

    MUMBAI: Motivator, one of the country’s leading media agencies has retained the Apple brand media mandate for the iPhone iPad and Mac product. The account is under the Ingram Micro & Redington account, the exclusive distributors for Apple products in India.

     

    Motivator won the account after a month long pitch process in December. The pitch process included higher weight for strategic strength, ability to think fresh ideas and execute them in alignment with Apple guidelines, Digital capability and precision execution. Motivator was chosen on the basis of strength of its strategic recommendation, its understanding of brand Apple and its executable ideas leveraging Apple’s iconic status without making it populist.

     

    The iPhone account will be handled in New Delhi while the iPad and MAC mandates will be out of the Bangalore office. The agency has been handling the Apple account for the last 14 months. Motivator will also leverage GroupM’s specialist practices- Digital, Mobile, Activation, Social, Search, Analytics, Content and Trading. Apple India spends Rs. 150 Cr. on media including Print, Radio, Digital, Activation and Out of home, with Iphone leading the contribution with more than 70%.

     

    In the last few months, the iPhone grew by 400% on the back of its new product launches and Buy Back offers. Ingram Micro and Redington decided to put the Iphone business on review given their ambitious growth plan.

     

    Rabe. T. Iyer, Managing Partner, Motivator confirmed the news and affirmed that a top team is already in place to deliver from Feb 1st onwards. “Apple’s Iconic status coupled with ‘less is more’ approach puts a huge responsibility in building cutting edge solutions keeping to the brand standard, we have successfully done this for the last 14 months and are confident of pushing the envelope further to win in the market place”. He further added, “This year the emphasis is going to be on powering iPhone sales through innovative digital solutions besides a strong content strategy across platforms. Print’s tactical use will have to be balanced by creative use of media to keep the brand in the desirable space.”