Category: Media Agencies

  • Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    MUMBAI: Mindshare Asia Pacific has appointed Amy Kean to the role of regional director, strategy.

     

    Kean joins Mindshare after five years with the Havas Media Group in the UK, where she led the digital media, social and innovations strategies, driving the online and ‘change agenda’ across the agency. She was also founder and MD of Havas Media Labs, helping to future-proof business such as AXA, Pernod Ricard and Channel 5 through modern insight and technology.

     

    Kean also helped launch the social media proposition across three Havas agencies and prior to that headed up the PR, marketing, social media and events outputs for the Internet Advertising Bureau.

     

    Mindshare Asia Pacific CEO, Growth & Emerging Markets Solutions Deepika Nikhilender said, “We are happy to welcome Amy on board, who brings a wealth of experience across diverse verticals. Amy is a progressive thinker and with her innovative approach to digital marketing, we are positive she will bring a fresh perspective to how we operate in the region. The Asia Pacific market is unique and has its own challenges, which Amy will tackle with her advanced communication skillset and tech-savvy, adaptive thinking. We have no doubt that she will contribute to the region’s performance and deliver strong business results for our Clients.”

     

    Kean added, “The complexity, dynamism and increased digitisation of the APAC landscape makes it the most exciting territory in the world for the media industry right now, and Mindshare is clearly leading the charge. I’m really looking forward to using my years of experience in media strategy and innovation to help bring their truly modern and data-driven adaptive thinking to life across the region.”

     

    Kean’s appointment is effective immediately.

  • Martin Sorrell pegs WPP’s India biz at $600 mn; thrust on organic growth

    Martin Sorrell pegs WPP’s India biz at $600 mn; thrust on organic growth

    MUMBAI: Just a few days after meeting Prime Minister Narendra Modi in New York, WPP CEO Martin Sorrell, in his visit to India was bullish about the market and pegs the company’s business here at $600 million with a strong thrust on organic growth.

     

    “We are very aggressive in terms of growth here in India and this year we are expecting to grow by 10 per cent, which is double of the global growth rate (4.8 per cent). Net sales growth in India is roughly same as the revenue growth, which is 10 per cent while globally it’s three per cent. So overall, we are doing very good across the board and have no complaints,” he said.

     

    “Our business in India is just under $600 million in revenue. We are proud of our business here and we have a very large market share,” asserted Sorrell.

     

    He further added, “Though we will have acquisitions, organic growth will be key in India. If your business is $600 million and you are growing at 10 per cent per annum, you can’t find acquisitions in India in $60 million. So organic growth will continue to be the principle way that we grow in the Indian market.”

     

     

    Events to watch out for in 2016:

     

    Sorrell is of the opinion that the 2016 Rio Olympics will be a major event. “The backdrop in Rio de Janeiro will be one of the best backdrops to be in,” Sorrell says.

     

    Apart from the Olympics, the US presidential elections as well as the UEFA European Championship will also be key events to watch out for in 2016 according to Sorrell.

     

     

    Key for advertising industry:

     

    Sorrell predicts that the key for the company would be to grow at the rate of GDP growth with little or no inflation.

     

    “The thing that worries me the most is not the geo-political issues, be it Greece or US deficit, or the Middle East, but the failure of companies to invest long term,” he emphasised.

     

     

    Importance of People:

     

    Sorrell believes that people are the most important part of a company and clients choose agencies on the basis of that.

      

    He said, “Our revenues are at $19 billion around the world and at $23 billion including associates. Of the $19 billion, $12 billion is invested in people because I believe that the key differentiator between agencies is people. That’s how clients choose one agency over the other.”

     

     

    BARC and TAM JV

     

    The biggest outcome of the team up between two Indian television measurement agencies, as per Sorrell is both companies accepting each other’s business models. He was also of the opinion that TAM should have been more flexible in terms of number of meters. He said, “I think we will get to one equilibrium that gives some consistency and validation, which is really important.”

  • Mindshare awarded Global Mobile Agency of the Year by MMA

    Mindshare awarded Global Mobile Agency of the Year by MMA

    MUMBAI: Mindshare has won the most desired ‘Global Mobile Agency of the Year’ title during the Annual Global Smarties Awards 2015 organised by the Mobile Marketing Association (MMA).

     

    The 2015 MMA Global Smarties Gala held at Pier Sixty in New York City celebrates and awards best-in-class mobile work across the globe.

     

    Mindshare Asia Pacific won five awards across multiple categories and clients in the global competition namely:

     

    . The Ghost is Calling, Silver, Brand Awareness, Mindshare Malaysia

    . Bond of Love on the Mother’s Day, Bronze, Relationship Building / CRM, Mindshare Pakistan

    . How Zespri Got Kids Across China to Slice 18 Billion Kiwis, Gold, Marketing Within A Mobile Gaming Environment, Mindshare China

    . The Language of Hair, Gold, Mobile Social, Mindshare Vietnam

    . Lifebuoy Flood, Bronze, Location Based, Mindshare Indonesia

     

    Mindshare global CEO Nick Emery said, “We are delighted to be the global mobile agency of the year, especially with such outstanding competition. A mobile first approach is central to our adaptive strategy and the geographical breadth of our awards across many clients is testimony to our success.”

     

    MMA CEO Greg Stuart added, “Most marketers tell me they really want and need their agencies to keep up and lead in mobile – the best we heard was Mindshare.”

     

    Mindshare Asia Pacific, Middle East, Africa, Russia & Emerging Markets chairman & CEO Ashutosh Srivastava said, “We are proud of the work that is emanating from our region. The APAC market is unique, diverse and innovative. Most of the countries are ahead of the game in the mobile arena. The combination of our understanding of the ecosystem coupled with our capability to solve real world challenges results in such award-winning work.”

     

    Mindshare has already been named Mobile Agency of the Year 2015 in both, China (1 Gold, 3 Silver, 1 Bronze) and India (7 Gold, 5 Silver and 4 Bronze) at The Smarties.

  • Oxigen Wallet to sponsor Sachin Tendulkar’s ISL team Kerala Blasters FC

    Oxigen Wallet to sponsor Sachin Tendulkar’s ISL team Kerala Blasters FC

    MUMBAI: After promoting the cause of cricket by sponsoring the South African T20 cricket team, the wallet service provider Oxigen has joined hands with Kerala Blasters Football Club as their official payments solution sponsors.

     

    Owned by Sachin Tendulkar, who is Oxigen’s brand ambassador, the Kerala-based club will be competing for top honours in the eleven-week long Indian Super League (ISL). The franchise finished runners-up on the back of a strong showing in the inaugural ISL season last year.

     

    Oxigen Services founder & managing director Pramod Saxena said, “With the launch of the ISL, the Indian football landscape has received a major boost to the popularity of the game, global exposure and encouragement to the players and aspirant youngsters.  Through our partnership with Sachin Tendulkar’s Kerala Blasters FC, we are looking to leverage this exposure while at the same time supporting the rise of the Indian football fraternity. Sports, is a great medium, to carry our message to a wider cross section of our young population who will drive the digital revolution including mobile wallets usage in a big way.”

     

    Tendulkar added, “I welcome Oxigen Wallet’s association with Kerala Blasters as the official payment partners for season 2 of the ISL. We look forward to a long association with Oxigen and to jointly offer some exciting initiatives for the many fans of Kerala Blasters.”

  • ZenithOptimedia acquires Australia’s FirstClick Consulting

    ZenithOptimedia acquires Australia’s FirstClick Consulting

    MUMBAI: ZenithOptimedia has acquired Australia’s independent performance marketing agency FirstClick Consulting.

     

    FirstClick will become part of Performics Worldwide, ZenithOptimedia’s global performance marketing network. The agency will rebrand to Performics Australia and will retain its current management team, led by CEO Grace Chu, who will join the Performics Global Executive Leadership Team.

     

    Investing in performance marketing solutions through the development of the Performics network is a key growth strategy for the ZenithOptimedia Group. Performance media includes measurable, ‘biddable’ channels such as paid search, programmatic display and paid social. Performance media has seen considerable global growth in recent years, with expected growth of 19.1 per cent globally for 2015 (eMarketer).

     

    Founded in 2005 and headquartered in Sydney, FirstClick provides clients across Australia with a full range of digital performance marketing services including search engine marketing, search engine optimisation, programmatic buying, social marketing, marketing analytics and conversion rate optimisation.

     

    FirstClick CEO Grace Chu said, “We are very excited about becoming part of Performics Worldwide and the ZenithOptimedia Group. Our clients and our people will benefit from the global perspectives, best practices and capabilities that come with being part of this award winning international network. It’s a testament to the FirstClick team to be recognised as leaders within an international context.”

     

    Performics Worldwide CEO Michael Kahn added, “We have been very impressed with the quality of FirstClick’s offering and the results it is delivering to its clients are truly exceptional by global standards. The combination of Performics, a global leader in performance marketing with FirstClick, a market leader in Australia will provide clients with a combination of global best practice and strong local knowledge. We are confident that together we will be very well positioned to service the growing digital opportunity in Australia.”

     

    ZenithOptimedia Australia CEO Ian Perrin said, “We have been unequivocal in our pursuit of delivering the very best performance offering in Australia, and bringing FirstClick into the group represents a massive step in this direction. Grace and her team are world class and arguably the most talented digital performance thinkers in the country. The team will make an enormous contribution to our organisation and we look forward to welcoming them into the family.”

  • Hrithik Roshan to endorse Global Goals’ World’s Largest Lesson campaign

    Hrithik Roshan to endorse Global Goals’ World’s Largest Lesson campaign

    MUMBAI: Indian film star Hrithik Roshan has been named as the India ambassador for The World’s Largest Lesson, an initiative launched by the Global Goals campaign and UNICEF.

     

    The World’s Largest Lesson aims to teach children in over 100 countries about the new Sustainable Development Goals that will be adopted by the UN General Assembly later this month. It is part of the campaign to tell everyone about The Global Goals and will engage children and young people in the global effort to build a more sustainable future for everyone.

     

    Roshan joins other international public figures such as PLAN global ambassador Freida Pinto, Dani Alves, Kolo Touré, Neymar Jr., Nobel peace prize laureate Malala Yousafzai; UNICEF ambassadors Nancy Ajram, Serena Williams and Eminent Advocate for UNICEF Her Majesty Queen Rania Al Abdullah of Jordan.

     

    With India having the world’s youngest population, children and young people will be most affected by the implementation of the goals.

     

    “The World’s Largest Lesson will do more than teach children about the global goals. It will engage them in the effort to achieve those goals – educating them about the challenges that are shaping their futures and encouraging them to drive change in their own communities. Young people can help achieve the global goals by holding their leaders accountable for the promises they are making – and by holding themselves accountable for building a better future for everyone,” said UNICEF executive director Anthony Lake.

     

    The World’s Largest Lesson was held in classrooms on every continent during the week of 28 September. A potential 500 million girls and boys between the ages of 8 and 14 got the chance to learn about the Global Goals, which range from ending extreme poverty for all people everywhere, to tackling climate change, and giving all children the opportunity to gain a quality primary and secondary education. 

     

    The campaign is also supported by Indian NGOs The Akshaya Patra Foundation.

     

    Specially created lesson plans include an animated film by author and education expert Sir Ken Robinson that introduces the Global Goals, and a downloadable comic book by Josh Elder and Karl Kesel.

     

    Along with Roshan, other prominent public figures like Yousafzai have recorded their own introduction to The World’s Largest Lesson as well. The animated film invites students to consider the creative superpower they have and use it to help change the world for the better. Additional lesson plans and information are available for teachers to select based on the themes most relevant for their pupils.

     

    “The World’s Largest Lesson is a fantastic opportunity to tell all children, everywhere what the Global Goals are and how they can play their part to make sure they are achieved. It would be wonderful if all teachers could make sure the World’s Largest Lesson is taught at their school. By making the Global Goals famous we can give them the best chance of working around the world – and help make us the first generation to end extreme poverty, the most determined generation in history to end injustice and inequality, and the last generation to be threatened by climate change,” said Global Goals campaign founder Richard Curtis.

     

    Roshan added, “As a father, I believe that all children should have access to good education and through this education they learn how to take care of their health. In order to achieve the best, they need to be fit and healthy. It enables children to push their extreme. These are fundamental rights that every child deserves hence I champion Goal 3 Good Health.”

  • Havas acquires CSA and Intervalles agency from Bolloré Group

    Havas acquires CSA and Intervalles agency from Bolloré Group

    MUMBAI: Havas has acquired market research group CSA and the Intervalles agency, both formerly wholly owned subsidiaries of Bolloré Group (owner of a 60 per cent stake in Havas), and together representing total gross margin of €16 million and a total workforce of 160.

     

    These acquisitions further strengthen Havas’ position in consumer knowledge, research, data and insight and add to its experiential capacity.

     

    CSA carries out market research designed to anticipate future shifts in society on behalf of key economic sectors (banking and insurance, mass retailing, transport, etc.), and also conducts opinion polls. Synergies with the Group’s French agencies will pave the way for innovation in measuring media effectiveness in France and around the world, helping to boost organic growth for our clients.

     

    Intervalles, founded in 2001, is an event production agency with an established presence in street marketing and drive-to-store, connecting brands, audiences and products through the experiential campaigns it designs.

  • WPP’s tenthavenue & Ozonetel partner to strengthen mobile marketing platform

    WPP’s tenthavenue & Ozonetel partner to strengthen mobile marketing platform

    MUMBAI: WPP’s tenthavenue and Ozonetel have inked a partnership to strengthen developing market mobile marketing platform – Electra.

     

    The new tenthavenue and Ozonetel partnership sees the development of new features and improved capabilities on top of the existing Electra platform – a single technology stack through which advertisers can deliver mobile asset formats through USSD, SMS, Interactive Voice Response and compressed video routes across 150 countries.

    Combining the Electra platform capabilities with Ozonetel technology means that brands can utilise enhanced mobile marketing capabilities including:

     

    ·  Measurement of consumer behaviour and engagement levels in real time for a more comprehensive understanding of what content will work

    ·  Consolidation and delivery of value exchange mechanisms, such as mobile airtime and talk-time top-ups to consumers

    ·  The delivery of personalised content and messaging to the consumer through an advanced logic engine

    ·  Multiple enterprise communication models to scale the offering to across all brands and categories of a company

     

    The deal will also allow tenthavenue to integrate new messaging pipes to work with Electra to create new media distribution products moving forward.

    Tenthavenue CEO for Emerging Markets Sudipto Roy said, “According to Mary Meeker’s 2015 Internet Trends report, there are still 3.12 billion feature phones globally and yet most technologies focus on an in-app advertising based eco-system for mobile. It’s for this reason, combined with the emergence of smartphone ad-blocking technologies, that there is a stronger demand for device ubiquitous mobile formats and subsequently a gap in the market for a platform that can do this at scale (with robust data, content optimisation capabilities and measurement). We are resolving that gap by improving Electra and embedding it with the ability to drive ‘value exchanges’ with the consumer, taking them a few steps closer to actual sales and loyalty than traditional approaches do.”

     

    Ozonetel growth advisor Anurag Banerjee added, “We are a product centric company, much like Hubspot and our solutions enable hundreds of companies to manage personalised communications with their customers. We are excited to now extend this support to WPP clients.”

     

    Tenthavenue global CEO Rupert Day said, “This deal is an incredible leap forward for brands operating in developing markets who understand the value in reaching consumers with optimal personalised content. The partnership with Ozonetel aligns with tenthavenue’s investment in TMARC in January 2014, the leading USSD mobile platform in South Africa. It reflects our vision of driving personalised communications of value to the consumer, and elevates the tenthavenue proposition across Asia, Africa and very soon, LatAm.”

    The Ozonetel technology platform underpins more than 1000 enterprise customers globally, providing clients with a single entry to connect with over four billion addressable connections through 226 telecom operators. Current clients include Unilever, Zomato and Big Basket.

  • J. Walter Thompson launches new global talent program

    J. Walter Thompson launches new global talent program

    MUMBAI: As innovative ideas increasingly come from outside traditional agency confines, J. Walter Thompson has launched a new global talent development program called Jump/Start.

    The program is aimed at helping young creative thinkers from all backgrounds break into the advertising industry.

    The program aims to collapse boundaries by attracting and retaining students and recent graduates who have diverse and multidisciplinary backgrounds. Jump/Start is inclusive of disciplines spanning theater, film, creative writing, technology, product design, innovation and more.

    “Across the board, one of the biggest trends we’re seeing in our industry is the convergence of traditional categories. With Jump/Start, we’ve designed a program that supports creative talent from beyond these traditional confines. Growing a diverse talent pool is essential to our ability to deliver better and more innovative ideas to our clients,” said J. Walter Thompson worldwide chief creative officer Matt Eastwood.

    Jump/Start is designed to bridge the gap between classroom education and hands-on application. Participants will have the opportunity to work in an active agency setting, while collaborating with teams of experienced and award-winning professionals. They will also have the chance to work on live briefs and enhance their portfolios with real client work. Participating students will receive a monthly stipend for the duration of the three-month internship.

    The program will kick off in Beirut, Dubai, Hong Kong, London, Melbourne, New York, S?o Paulo and Sydney. Students, recent graduates and young professionals will be eligible to apply.

    “I owe great thanks to the many people and agencies that helped me throughout my career, and especially as a young university graduate. That’s the sort of support we want to replicate for the next generation of great creative minds,” said Eastwood.

    The program will be led by J. Walter Thompson worldwide head of creative talent Britt Hayes and by the respective chief creative officers in the participating offices.

    Applications will be accepted for three-month rotations, and regional Jump/Start programs began accepting their first groups of participants in Fall 2015.

  • Madison Media wins multiple accounts

    Madison Media wins multiple accounts

    MUMBAI: Over the last two months Madison Media has won multiple businesses, including Hamilton (comprising Milton and Treo brands); Piramal Realty as well as celebrity lifestyle company USPL (comprising Wrogn and Imara) in Mumbai.

     

    In Bangalore, the agency has won the accounts of ilovediamonds.com and Phaneesh Murthy’s healthcare portal zigy.com. The agency has also won Delhi based shoe company Aerobok with the brand Aqualite.

     

    Commenting on winning new accounts, Madison World chairman and managing director Sam Balsara said, “I am delighted that we have won so many new accounts and it is heartening to know that many of these have been won without a pitch, based on our agency credentials.”

     

    In 2015, Madison Media Group has been on an account winning spree, having won a host of new businesses including Snapdeal, Shaadi.com, Oyo Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, Bandhan Bank, amongst others.

     

    With gross billing of Rs 3,750 crores, Madison Media Group in India handling media planning and buying for blue chip clients including Godrej, Mondelez (formerly Cadbury), ITC, Marico, SnapDeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Bharti AXA and many others.