ITV

Category: Media Agencies

  • Dentsu merges Fountainhead & psLIVE to form Fountainhead-MKTG

    Dentsu merges Fountainhead & psLIVE to form Fountainhead-MKTG

    MUMBAI: Dentsu Aegis Network has merged Fountainhead with its experiential marketing arm psLIVE India to form Fountainhead-MKTG.

     

    It may be recalled that last year, Dentsu Aegis Network formed its ninth global network brand – MKTG, the lifestyle marketing agency it acquired in August 2014. The agency also made the Fountainhead acquisition in India last year.

     

    With this merger, MKTG brings its vast resource of experience and knowledge into the Indian landscape. The agency currently operate in various mature lifestyle markets around the globe. This knowledge, combined with Fountainhead’s local expertise is poised to produce some unique and outstanding marketing innovations.

     

    “In India, the lifestyle marketing solutions market is growing at twice the rate of the ATL market. With Fountainhead, a leading player in India and MKTG, a leading global player, we now will have the best offering of global standards, through Fountainhead MKTG. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking, which has historically been in place for over 80 years in India,” said Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin.

     

    “With this influx of international expertise, safety standards, design & technology, Fountainhead MKTG will consistently raise the bar when it comes to producing events within the country. While officially we are a full-service marketing agency, in reality we are a creative group of people who come to work everyday to create unique, disruptive and innovative projects for our clients,” added Fountainhead-MKTG CEO Brain Tellis. 

  • Dentsu merges Fountainhead & psLIVE to form Fountainhead-MKTG

    Dentsu merges Fountainhead & psLIVE to form Fountainhead-MKTG

    MUMBAI: Dentsu Aegis Network has merged Fountainhead with its experiential marketing arm psLIVE India to form Fountainhead-MKTG.

     

    It may be recalled that last year, Dentsu Aegis Network formed its ninth global network brand – MKTG, the lifestyle marketing agency it acquired in August 2014. The agency also made the Fountainhead acquisition in India last year.

     

    With this merger, MKTG brings its vast resource of experience and knowledge into the Indian landscape. The agency currently operate in various mature lifestyle markets around the globe. This knowledge, combined with Fountainhead’s local expertise is poised to produce some unique and outstanding marketing innovations.

     

    “In India, the lifestyle marketing solutions market is growing at twice the rate of the ATL market. With Fountainhead, a leading player in India and MKTG, a leading global player, we now will have the best offering of global standards, through Fountainhead MKTG. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking, which has historically been in place for over 80 years in India,” said Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin.

     

    “With this influx of international expertise, safety standards, design & technology, Fountainhead MKTG will consistently raise the bar when it comes to producing events within the country. While officially we are a full-service marketing agency, in reality we are a creative group of people who come to work everyday to create unique, disruptive and innovative projects for our clients,” added Fountainhead-MKTG CEO Brain Tellis. 

  • WPP’s Possible to acquire majority stake in German digital agency

    WPP’s Possible to acquire majority stake in German digital agency

    MUMBAI: WPP’s global digital agency Possible Worldwide has agreed to acquire a majority stake in Conrad Caine GmbH, a full service digital agency headquartered in Munich, Germany.

     

    Founded in 1998, Conrad Caine delivers digital strategy, user experience, asset creation, campaigns and CRM to its clients. Conrad Caine employs 140 people at its headquarters in Germany, and other offices in Pelotas, Brazil and Buenos Aires, Argentina.

     

    Conrad Caine’s revenues for the year ended 31 December, 2014 were approximately €8.5 million with gross assets of approximately €3.6 million as at the same date.

     

    This acquisition continues WPP’s strategy of investing in fast growth markets, new media and digital, including data and the application of technology.

     

    WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years. WPP companies in Germany generate revenues of approximately $1.3 billion and employ around 7,000 people (including associates). On this basis, Germany is WPP’s fourth largest market after the US, the UK and China.

  • WPP’s Possible to acquire majority stake in German digital agency

    WPP’s Possible to acquire majority stake in German digital agency

    MUMBAI: WPP’s global digital agency Possible Worldwide has agreed to acquire a majority stake in Conrad Caine GmbH, a full service digital agency headquartered in Munich, Germany.

     

    Founded in 1998, Conrad Caine delivers digital strategy, user experience, asset creation, campaigns and CRM to its clients. Conrad Caine employs 140 people at its headquarters in Germany, and other offices in Pelotas, Brazil and Buenos Aires, Argentina.

     

    Conrad Caine’s revenues for the year ended 31 December, 2014 were approximately €8.5 million with gross assets of approximately €3.6 million as at the same date.

     

    This acquisition continues WPP’s strategy of investing in fast growth markets, new media and digital, including data and the application of technology.

     

    WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years. WPP companies in Germany generate revenues of approximately $1.3 billion and employ around 7,000 people (including associates). On this basis, Germany is WPP’s fourth largest market after the US, the UK and China.

  • GroupM Malaysia signs up for Kantar’s TV measurement system

    GroupM Malaysia signs up for Kantar’s TV measurement system

    MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay TV viewers in Malaysia.

     

    The agreement comes into effect immediately and gives GroupM’s clients access to the system for their 2016 TV planning and buying requirements on Pay TV. The DTAM measurement system was launched in Malaysia in 2015 and was available to media agencies on a free trial basis until December. The system measures viewing behaviour using Return-Path-Data technology (RPD), first introduced by Kantar Media in Europe in 2005 and which has since been implemented in America, Africa, Europe and other parts of Asia Pacific.

     

    DTAM offers granular information on HD channels and time-shifted viewing – both rapidly increasing viewing trends in Malaysia.

     

    “Our agency teams successfully trialled the DTAM system last year, testing the metric to ensure it meets the needs of our clients and learning how to mine the data to obtain the most comprehensive insights into audience viewing,” said GroupM Malaysia CEO Girish Menon.

     

    “Kantar Media’s proven experience in adopting RPD technology has proven to be more effective for multi-channel networks like Astro and will add greater insight to supplement the existing traditional measurement already in the country,” he added.

     

    “We’re delighted that GroupM Malaysia have recognised the benefits of DTAM to ensure their clients have the best possible insight to inform their media planning and buying decisions,” said Kantar Media Asia Pacific managing director  Nick Burfitt. “Our experience in audience measurement across over 50 markets worldwide will mean that GroupM and their advertiser clients will benefit from best-in- class technology and measurement to inform their decisions both now and in the future.”

  • GroupM Malaysia signs up for Kantar’s TV measurement system

    GroupM Malaysia signs up for Kantar’s TV measurement system

    MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay TV viewers in Malaysia.

     

    The agreement comes into effect immediately and gives GroupM’s clients access to the system for their 2016 TV planning and buying requirements on Pay TV. The DTAM measurement system was launched in Malaysia in 2015 and was available to media agencies on a free trial basis until December. The system measures viewing behaviour using Return-Path-Data technology (RPD), first introduced by Kantar Media in Europe in 2005 and which has since been implemented in America, Africa, Europe and other parts of Asia Pacific.

     

    DTAM offers granular information on HD channels and time-shifted viewing – both rapidly increasing viewing trends in Malaysia.

     

    “Our agency teams successfully trialled the DTAM system last year, testing the metric to ensure it meets the needs of our clients and learning how to mine the data to obtain the most comprehensive insights into audience viewing,” said GroupM Malaysia CEO Girish Menon.

     

    “Kantar Media’s proven experience in adopting RPD technology has proven to be more effective for multi-channel networks like Astro and will add greater insight to supplement the existing traditional measurement already in the country,” he added.

     

    “We’re delighted that GroupM Malaysia have recognised the benefits of DTAM to ensure their clients have the best possible insight to inform their media planning and buying decisions,” said Kantar Media Asia Pacific managing director  Nick Burfitt. “Our experience in audience measurement across over 50 markets worldwide will mean that GroupM and their advertiser clients will benefit from best-in- class technology and measurement to inform their decisions both now and in the future.”

  • McCann Worldgroup makes senior leadership promotions

    McCann Worldgroup makes senior leadership promotions

    MUMBAI: McCann Worldgroup has made several leadership promotions across its agencies and disciplines.

     

    McCann Worldgroup chairman and CEO Harris Diamond said, “I am pleased to announce the promotions of a number of our current leaders into new positions. These are leaders who have advanced in our organisation through their continuous commitment to providing our clients with integrated, multi-platform creative and strategic solutions that have driven their sales growth These leaders, along with the rest of the management team, have helped us to develop our great creative work that is taking significant market share, winning new clients, and driving our business growth to new heights.”

     

    The various promotions are as follows:

     

    Bill Kolb has been promoted to a new Worldgroup role focused on growing the company’s disciplines as President, Diversified Agencies. In this new role, he will partner with many of Worldgroup’s disciplines and take responsibility for driving several key practice areas, including data, analytics and media.

     

    Devika Bulchandani has been promoted to managing director, McCann New York. 

     

    Steve Zaroff has been promoted to chief strategy officer, McCann North America.

     

    Kate MacNevin has been promoted to worldwide chief operating officer at MRM//McCann.

     

    Lori Feld has been promoted to President, MRM//McCann North America.

     

    Donnalyn Smith has been promoted to president of Momentum North America.

  • McCann Worldgroup makes senior leadership promotions

    McCann Worldgroup makes senior leadership promotions

    MUMBAI: McCann Worldgroup has made several leadership promotions across its agencies and disciplines.

     

    McCann Worldgroup chairman and CEO Harris Diamond said, “I am pleased to announce the promotions of a number of our current leaders into new positions. These are leaders who have advanced in our organisation through their continuous commitment to providing our clients with integrated, multi-platform creative and strategic solutions that have driven their sales growth These leaders, along with the rest of the management team, have helped us to develop our great creative work that is taking significant market share, winning new clients, and driving our business growth to new heights.”

     

    The various promotions are as follows:

     

    Bill Kolb has been promoted to a new Worldgroup role focused on growing the company’s disciplines as President, Diversified Agencies. In this new role, he will partner with many of Worldgroup’s disciplines and take responsibility for driving several key practice areas, including data, analytics and media.

     

    Devika Bulchandani has been promoted to managing director, McCann New York. 

     

    Steve Zaroff has been promoted to chief strategy officer, McCann North America.

     

    Kate MacNevin has been promoted to worldwide chief operating officer at MRM//McCann.

     

    Lori Feld has been promoted to President, MRM//McCann North America.

     

    Donnalyn Smith has been promoted to president of Momentum North America.

  • TO THE NEW Digital’s GR8Conf IN partners #fame for live streaming

    TO THE NEW Digital’s GR8Conf IN partners #fame for live streaming

    MUMBAI TO THE NEW Digital organized and sponsored the first Indian edition of the renowned GR8Conf in partnership with OCI. #fame, a leading digital entertainment network, live streamed the entire conference making it virtually accessible to over 5000 viewers globally.

     
    The conference focused on GR8 technologies, featured an impressive list of technocrats including – Burt Beckwith, a renowned Grails Thought Leader and Author of Programming Grails, S?ren Berg Glasius – Co-founder – GR8Conf, Jacob Aae Mikkelsen – Senior Software Engineer – Lego Group, Naresha K – Chief Technologist – Channel Bridge Software Labs, Paul King – Co-author of Manning’s best-seller: Groovy in Action and many more. The speakers shared their mindset on the GR8 ecosystem and related technologies.

    The conference which had two parallel session tracks, commenced with the keynote speech of Burt Beckwith. The session “Functional Programming with Groovy” delivered by Naresh K, focused on the key aspects of Groovy technology and its application in designing high-end projects.
     

    The day long event witnessed great insights around Concurrency with GPars by Paul King, Tour De Plugin by S?ren Berg Glasius, Async Programming with RatPack by Prakash Balodi, Fun with Spring Security by Burt Beckwith, Dockerize it All by Puneet Behl and Bhagwat Kumar.

     

    According to Burt Beckwith, a renowned Grails Thought Leader, “The conferences like these are a great way to evangelize tech communities and reflect on the new advancements in the ecosystem. I am honored to be associated with GR8Conf.”

     

    “This was the first edition of GR8Conf in India and I am extremely happy with the way it has been conducted. It was great to see the enthusiasm among the attendees and I am looking forward to many more editions of GR8Conf in India”, said GR8Conf co founder, Soren Berg Glasius.

     

    “Groovy and Grails is one of the fastest growing technologies being adopted by many big names in the industry. GR8Conf IN is a great platform to learn about the latest updates around GR8 technologies. We are glad to organize such a prestigious event and contribute to the Groovy and Grail community”, said TO THE NEW Digital CEO Deepak Mittal.

     

    The conference was attended by more than 250 participants from a wide array of companies including Wipro Technologies, Info Edge India, Sapient, JellyFish Technologies, OnGraph Technologies, BristleCone India, Oodles Technologies, etc.

  • WPP’s Cohn & Wolfe acquires majority stake in Brazil’s Grupo Maquina

    WPP’s Cohn & Wolfe acquires majority stake in Brazil’s Grupo Maquina

    MUMBAI: After acquiring a majority stake in India’s Six Degrees PR and Alphabet Consulting in September last year, WPP’s Cohn & Wolfe has made its second recent acquisition. The agency has now acquired a majority stake in Brazil’s public relations agency Grupo Maquina.

     

    Maquina Cohn & Wolfe, with 240 employees across offices in Sao Paulo, Rio de Janeiro and Brasilia, has the combined talent and experience to meet demand for global integrated marketing services from Brazilian companies and multinational companies alike. 

     

    Maquina was founded in 1995 by Maristela Mafei. Today, Maquina is known for its digital and integrated communications work across numerous industries, including finance, education, consumer technology, retail, entertainment, government and tourism. The agency has specialty divisions focused on digital, video content, branding, advertising and package design services.

     

    “Latin America has become a very important region for our clients and Brazil is a critical market for Cohn & Wolfe. After working with many good agencies, we were most impressed with Maquina’s excellence in digital and integrated marketing. They have an impressive client base and an equally impressive leadership team. We share values, including creativity, entrepreneurship and focus on client service, which will ensure a strong and long-lasting partnership and joint success,” says Cohn & Wolfe CEO Donna Imperato.

     

    Mafei will remain director-general of Maquina Cohn & Wolfe, reporting to Imperato. Marcelo Diego and Daniella Camargos will continue in their roles as co-CEOs, reporting to Mafei. They will keep their positions as partners with Maquina Cohn & Wolfe.

     

    The agency’s roster of both public and private sector clients includes Credit Suisse, EY, Zara, Xerox, Carrefour, L’Oréal, Nextel, MetLife, Bridgestone, GP Investments, Embratur, BRMalls, Qualicorp, Hypermarcas, Raízen, BRF, Grupo Estacio, Insper and Gafisa.

     

    “We recently celebrated our 20th anniversary and I couldn’t be more proud of the accomplishments of our remarkable teams and the work they have done for our trusted clients,” says Mafei. “What I envision for our next 20 years can be achieved by becoming part of the Cohn & Wolfe family. This partnership will bring unmatched strengths globally that will benefit our current multinational clients and attract many more here and throughout Latin America. We will continue to provide the best of our culture, but will now be associated with one of the largest agencies in the world.”