ITV

Category: Media Agencies

  • Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    MUMBAI: Rage Communications has been awarded the digital marketing mandate for Unilever Food Solutions in Australia and New Zealand. The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others. Rage Communications won the account in a competitive pitch between four agencies. Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ.

    Speaking on the win, Unilever Food Services digital and trade marketing manager Rishi Sahgal  said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.“

    Commenting on the new win, Rage Communications director Karthik Kumar said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”

    Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aim at consolidating the digital business gains for UFS in ANZ.

  • Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    MUMBAI: Rage Communications has been awarded the digital marketing mandate for Unilever Food Solutions in Australia and New Zealand. The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others. Rage Communications won the account in a competitive pitch between four agencies. Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ.

    Speaking on the win, Unilever Food Services digital and trade marketing manager Rishi Sahgal  said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.“

    Commenting on the new win, Rage Communications director Karthik Kumar said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”

    Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aim at consolidating the digital business gains for UFS in ANZ.

  • Motivator launches “#NeverMissAShot with Lava V5” for people who miss beautiful moments when taking snaps

    Motivator launches “#NeverMissAShot with Lava V5” for people who miss beautiful moments when taking snaps

    Mumbai, 3 March: ‘#NeverMissAShot’, a new digital campaign for the latest Lava smartphone -V5 – aims at increased user engagement via the digital medium to experience the fast autofocus feature of the device. 

    Launched by GroupM’s media agency Motivator, the campaign evolved from the fact that people miss capturing moments on their smartphones due to inferior camera capabilities. The innovative digital approach allowed users to engage and drive conversations through digital media by sharing GIF posts, partaking in Youtube challenges and mobile ads. The idea was to create a buzz around Lava V5’s advanced camera feature of fast auto focus which ensures that people never miss a shot. 

    Lava smartphones claim to deliver superior camera capabilities and the V5 is designed to deliver an unmatched photography experience as it comes equipped with advanced features such as Samsung 3M2 ISOCELL Sensor and PDAF (phase-detection auto-focus). The PDAF feature helps the camera focus much faster and more accurately on moving objects ensuring that no moment is ever missed. The Lava V5 camera has an auto focus time of just 0.18s, about 3 times faster than normal smartphone cameras.

    Commenting on the launch of the campaign, Lava International Ltd Vice President and Head of Marketing Solomon Wheeler said, “Digital is a very important platform in our category and it plays a key role across all stages of the consumer’s purchase cycle. We were exploring options to get the right partner on board for the brand’s digital mandate and as part of that process Motivator was recently signed up as the AOR. With smartphones becoming an indispensable part of consumers’ lives, camera has become so much more important. It is now their primary camera device and they believe in capturing and sharing moments on the go. For this product, digital was the right platform to reach out to our target audience. Single minded focus was on communicating the camera experience led by PDAF, through engagement and driving conversations around the product. With ours’ and Motivator’s combined expertise and understanding of consumer behavior online, the campaign has delivered excellent results so far.”

    Rajiv Khurana, Motivator’s General Manager North & National Head Business Development and Partnerships, said, “Through this campaign, we wanted to break the traditional approach of educating consumers about a new smartphone feature. For Lava V5, our aim was to launch a unique, interactive and engaging campaign which could represent the fast auto focus feature of the new smartphone. We are thrilled to see the user engagement levels that the campaign has managed to draw. We worked closely with our creative partner ‘Uthconnect’ to envisage this cutting edge creative.” 

    The campaign has received an overwhelming response, recording an additional 20,940 fans on the company’s Facebook page and more than 500,000 likes on the posts shared. Moreover, the Lava Mobile Facebook page witnessed a 4 times higher growth rate and 3 times higher engagement score comparison to the average growth rate and engagement score of Facebook Pages of Mobiles and handheld devices from Asia. 

  • Motivator launches “#NeverMissAShot with Lava V5” for people who miss beautiful moments when taking snaps

    Motivator launches “#NeverMissAShot with Lava V5” for people who miss beautiful moments when taking snaps

    Mumbai, 3 March: ‘#NeverMissAShot’, a new digital campaign for the latest Lava smartphone -V5 – aims at increased user engagement via the digital medium to experience the fast autofocus feature of the device. 

    Launched by GroupM’s media agency Motivator, the campaign evolved from the fact that people miss capturing moments on their smartphones due to inferior camera capabilities. The innovative digital approach allowed users to engage and drive conversations through digital media by sharing GIF posts, partaking in Youtube challenges and mobile ads. The idea was to create a buzz around Lava V5’s advanced camera feature of fast auto focus which ensures that people never miss a shot. 

    Lava smartphones claim to deliver superior camera capabilities and the V5 is designed to deliver an unmatched photography experience as it comes equipped with advanced features such as Samsung 3M2 ISOCELL Sensor and PDAF (phase-detection auto-focus). The PDAF feature helps the camera focus much faster and more accurately on moving objects ensuring that no moment is ever missed. The Lava V5 camera has an auto focus time of just 0.18s, about 3 times faster than normal smartphone cameras.

    Commenting on the launch of the campaign, Lava International Ltd Vice President and Head of Marketing Solomon Wheeler said, “Digital is a very important platform in our category and it plays a key role across all stages of the consumer’s purchase cycle. We were exploring options to get the right partner on board for the brand’s digital mandate and as part of that process Motivator was recently signed up as the AOR. With smartphones becoming an indispensable part of consumers’ lives, camera has become so much more important. It is now their primary camera device and they believe in capturing and sharing moments on the go. For this product, digital was the right platform to reach out to our target audience. Single minded focus was on communicating the camera experience led by PDAF, through engagement and driving conversations around the product. With ours’ and Motivator’s combined expertise and understanding of consumer behavior online, the campaign has delivered excellent results so far.”

    Rajiv Khurana, Motivator’s General Manager North & National Head Business Development and Partnerships, said, “Through this campaign, we wanted to break the traditional approach of educating consumers about a new smartphone feature. For Lava V5, our aim was to launch a unique, interactive and engaging campaign which could represent the fast auto focus feature of the new smartphone. We are thrilled to see the user engagement levels that the campaign has managed to draw. We worked closely with our creative partner ‘Uthconnect’ to envisage this cutting edge creative.” 

    The campaign has received an overwhelming response, recording an additional 20,940 fans on the company’s Facebook page and more than 500,000 likes on the posts shared. Moreover, the Lava Mobile Facebook page witnessed a 4 times higher growth rate and 3 times higher engagement score comparison to the average growth rate and engagement score of Facebook Pages of Mobiles and handheld devices from Asia. 

  • Maxus launches Kaleidoscope

    Maxus launches Kaleidoscope

    MUMBAI: Maxus India today launched ‘Maxus Kaleidoscope’, a unique mood based planning tool. Inspired by British physician Dr Liz Miller’s mapping principle of defining one’s mood, this web based tool will enable brands in India to align their communication basis the emotional and behavioural parameters of the audience.

    The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective. This is Maxus India’s second initiative on behavioural mapping the first being Moribus- first of its kind behavioural sciences lab by a media agency in partnership with the Mumbai University.

    The tool was launched by Maxus global CEO Lindsay Pattinson at a media round table with the entire Global Executive Committee, along with Maxus APAC CEO Ajit Varghese. The round table further discussed their vision for Maxus India in 2016 as well as how the domestic market contributes to the global brand.

    Speaking to the media about the tool, Pattinson said “With access to real time data, brands can move beyond demographics into behaviour consumer profiling. Maxus Kaleidoscope is a first step towards mood and receptivity profiling, so brands have an insight on what their target consumer is feeling, and build their communication around a ‘mood’.”

    “While IoTBLR Partnership and Metalworks form key components of the digital pillar, Moribus and Maxus Kaleidoscope are one of a kind tools that differentiate our data and analytics product. The content marketing pillar is an enabler that provides brands the opportunity for greater engagement with brands,” he revealed

    Commenting on India, Pattinson further added, “India is a benchmark market for us. In 2016, we are looking at a growth poised in double digits, fuelled by innovation within the trinity of data, digital and content. India is one of those unique markets where traditional media and digital media are growing together. We are most excited about developments in mobile media and advertising, and have a lot to learn from this mobile-first market. Our focus in 2016 is to develop a diverse skillset that will be future ready for all our clients and brands.”

     

  • Maxus launches Kaleidoscope

    Maxus launches Kaleidoscope

    MUMBAI: Maxus India today launched ‘Maxus Kaleidoscope’, a unique mood based planning tool. Inspired by British physician Dr Liz Miller’s mapping principle of defining one’s mood, this web based tool will enable brands in India to align their communication basis the emotional and behavioural parameters of the audience.

    The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective. This is Maxus India’s second initiative on behavioural mapping the first being Moribus- first of its kind behavioural sciences lab by a media agency in partnership with the Mumbai University.

    The tool was launched by Maxus global CEO Lindsay Pattinson at a media round table with the entire Global Executive Committee, along with Maxus APAC CEO Ajit Varghese. The round table further discussed their vision for Maxus India in 2016 as well as how the domestic market contributes to the global brand.

    Speaking to the media about the tool, Pattinson said “With access to real time data, brands can move beyond demographics into behaviour consumer profiling. Maxus Kaleidoscope is a first step towards mood and receptivity profiling, so brands have an insight on what their target consumer is feeling, and build their communication around a ‘mood’.”

    “While IoTBLR Partnership and Metalworks form key components of the digital pillar, Moribus and Maxus Kaleidoscope are one of a kind tools that differentiate our data and analytics product. The content marketing pillar is an enabler that provides brands the opportunity for greater engagement with brands,” he revealed

    Commenting on India, Pattinson further added, “India is a benchmark market for us. In 2016, we are looking at a growth poised in double digits, fuelled by innovation within the trinity of data, digital and content. India is one of those unique markets where traditional media and digital media are growing together. We are most excited about developments in mobile media and advertising, and have a lot to learn from this mobile-first market. Our focus in 2016 is to develop a diverse skillset that will be future ready for all our clients and brands.”

     

  • OgilvyOne Mumbai among world’s top 10 digital agencies

    OgilvyOne Mumbai among world’s top 10 digital agencies

    MUMBAI: WARC has just released its much-awaited rankings of the world’s 100 best digital/ specialist agencies for 2016. And OgilvyOne Worldwide, Mumbai ranks among the top ten at number eight. Incidentally, OgilvyOne is the only Indian agency to rank among the top 50.

    The WARC 100 tracks over 2,000 effectiveness and strategy competition winners from around the world to reveal the top 100 best marketing campaigns of the year – as well as the agencies and brands behind them.

    Executive chairman and creative director south Asia Piyush Pandey said “It is a matter of great pride that OgilvyOne Mumbai is listed eight on WARC’s list of the top Digital Agencies globally. This is in keeping with our constant endeavour to excel in the digital space in order to serve our clients better in these ever-changing times.

    Reacting to the news, a very delighted OgilvyOne Worldwide India president and country head Vikram Menon said, “The WARC 100 is perhaps the industry’s most credible rating of award-winning campaigns and agencies from an effectiveness perspective, globally. And to rank number 8 on the list is a matter of enormous pride. This is the outcome of a conscious effort to provide clients with creative solutions that have a direct impact on their business.

    Notably, OgilvyOne worldwide is the only Indian digital agency that has made it to the list every year since it was first released in 2014.

  • OgilvyOne Mumbai among world’s top 10 digital agencies

    OgilvyOne Mumbai among world’s top 10 digital agencies

    MUMBAI: WARC has just released its much-awaited rankings of the world’s 100 best digital/ specialist agencies for 2016. And OgilvyOne Worldwide, Mumbai ranks among the top ten at number eight. Incidentally, OgilvyOne is the only Indian agency to rank among the top 50.

    The WARC 100 tracks over 2,000 effectiveness and strategy competition winners from around the world to reveal the top 100 best marketing campaigns of the year – as well as the agencies and brands behind them.

    Executive chairman and creative director south Asia Piyush Pandey said “It is a matter of great pride that OgilvyOne Mumbai is listed eight on WARC’s list of the top Digital Agencies globally. This is in keeping with our constant endeavour to excel in the digital space in order to serve our clients better in these ever-changing times.

    Reacting to the news, a very delighted OgilvyOne Worldwide India president and country head Vikram Menon said, “The WARC 100 is perhaps the industry’s most credible rating of award-winning campaigns and agencies from an effectiveness perspective, globally. And to rank number 8 on the list is a matter of enormous pride. This is the outcome of a conscious effort to provide clients with creative solutions that have a direct impact on their business.

    Notably, OgilvyOne worldwide is the only Indian digital agency that has made it to the list every year since it was first released in 2014.

  • WARC 100 declares Mullen Lowe Lintas as top creative agency

    WARC 100 declares Mullen Lowe Lintas as top creative agency

    Mumbai:  Annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, The WARC 100, has named MullenLowe Lintas Group, India the Top Creative Agency in the World.

    The agency is the first to claim the number one position as Top Creative Agency in the World for two consecutive years. Following at number two is Droga5, NYC with Ogilvy, NYC being ranked number three. Additionally, the MullenLowe Group global network has retained its 4th place position as Top Creative Network for the second year in a row.

    The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions.

    Commenting on the achievement, MullenLowe Lintas Group  Group CEO Joseph George said, “2015 was a milestone year for the agency with over 60 awards for creative effectiveness alone. This year too began well for us, being declared the Agency of the Year at Effies India in January. And now this WARC 100 recognition 2 years in a row further demonstrates the primacy of delivering ROI for our clients as our singular pursuit, as indeed in our belief in the type of work we want to deliver for our clients.”

    Adding to its list of achievements, of the three campaigns that have been selected from India in the top 20, two of them were from MullenLowe Lintas Group. ‘Kan Khajura Tesan’, which was ranked number one last year remained in the rankings at number nine this year while Idea Cellular’s campaign ‘No Ullu Banaoing’ was ranked number 17. Havells Appliances ‘Respect Women’ also managed to find a place in the table as it was ranked number 25 in the list.

    The above recognition builds on the recent success that has been witnessed by MullenLowe Lintas Group which has a host of accolades against its name including Agency of the Year 2015 by Effie India, the Most Effective Agency in APAC by Effie Effectiveness Index, The Agency of the Year – AMES 2015, The Agency of the Year – U&AP Awards 2015, Runner-up International Agency of the Year by Ad Age and also put up India’s best ever performance at the Jay Chiat Awards twice in two years.

  • WARC 100 declares Mullen Lowe Lintas as top creative agency

    WARC 100 declares Mullen Lowe Lintas as top creative agency

    Mumbai:  Annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, The WARC 100, has named MullenLowe Lintas Group, India the Top Creative Agency in the World.

    The agency is the first to claim the number one position as Top Creative Agency in the World for two consecutive years. Following at number two is Droga5, NYC with Ogilvy, NYC being ranked number three. Additionally, the MullenLowe Group global network has retained its 4th place position as Top Creative Network for the second year in a row.

    The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions.

    Commenting on the achievement, MullenLowe Lintas Group  Group CEO Joseph George said, “2015 was a milestone year for the agency with over 60 awards for creative effectiveness alone. This year too began well for us, being declared the Agency of the Year at Effies India in January. And now this WARC 100 recognition 2 years in a row further demonstrates the primacy of delivering ROI for our clients as our singular pursuit, as indeed in our belief in the type of work we want to deliver for our clients.”

    Adding to its list of achievements, of the three campaigns that have been selected from India in the top 20, two of them were from MullenLowe Lintas Group. ‘Kan Khajura Tesan’, which was ranked number one last year remained in the rankings at number nine this year while Idea Cellular’s campaign ‘No Ullu Banaoing’ was ranked number 17. Havells Appliances ‘Respect Women’ also managed to find a place in the table as it was ranked number 25 in the list.

    The above recognition builds on the recent success that has been witnessed by MullenLowe Lintas Group which has a host of accolades against its name including Agency of the Year 2015 by Effie India, the Most Effective Agency in APAC by Effie Effectiveness Index, The Agency of the Year – AMES 2015, The Agency of the Year – U&AP Awards 2015, Runner-up International Agency of the Year by Ad Age and also put up India’s best ever performance at the Jay Chiat Awards twice in two years.