ITV

Category: Media Agencies

  • Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    MUMBAI Gionee Mobiles has appointed Mullen Lintas as its creative partner to carry out its ambitious plan for a high decibel marketing initiative in Indian market. Gionee’s Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. At present, the market share of Gionee is around 5 per cent. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

    The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

    Commenting on the development, Gionee’s Mobiles marketing head Nomit Joshi  said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

    On winning the new mandate, Mullen Lintas CEO Virat Tandon  said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”

  • Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    MUMBAI Gionee Mobiles has appointed Mullen Lintas as its creative partner to carry out its ambitious plan for a high decibel marketing initiative in Indian market. Gionee’s Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. At present, the market share of Gionee is around 5 per cent. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

    The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

    Commenting on the development, Gionee’s Mobiles marketing head Nomit Joshi  said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

    On winning the new mandate, Mullen Lintas CEO Virat Tandon  said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”

  • Motivator’s ‘Pimple’ campaign for Himalaya breaks clutter this IPL season

    Motivator’s ‘Pimple’ campaign for Himalaya breaks clutter this IPL season

    Mumbai, 18th April, 2016: Motivator, India’s fastest growing media agency (in the last 3 years) as per RECMA 2015 has created a one-of-a-kind campaign for FMCG major Himalaya with close collaboration with ESP Properties, the entertainment and sports arm of GroupM. The innovative strategy for Himalaya Men’s Face Wash will see the brand let go off its logo for the very first time. The campaign rides on a single word ‘Pimple?’, thereby creating intrigue and sparking conversations amongst viewers this IPL.

    Himalaya Men’s Face Wash has doubled its market share in its respective product category to current 8% versus a year ago with a strong distribution and smart media planning processes. The brief was to build on the momentum for the brand, where Motivator’s Team Himalaya working on their Frugal Intervention thinking framework seems to have cracked something interesting in the logo attention economy. 

    The envisaged strategy is being seen as a move to leverage IPL as a platform to target Himalaya’s key consumers by associating with Royal Challengers Bangalore (RCB) team. Through the innovative campaign, the problem being addressed by the brand is stated in a single word ‘Pimple?’ visibly inscribed on the caps of the Royal Challengers Bangalore team players.
     
    All the team players will be seen sporting these caps in the ongoing matches of the tournament. This is further supported by the smart use of the lead players – Virat Kohli, Shane Watson, Sarfaraz Khan and Stuart Binny in a teaser film launched on Youtube video masthead and was timed to be played during IPL match breaks using special technology partner.

    Giving his views on the overall strategy, Rajesh Krishnamurthy, Business Head, Himalaya said, “Sports sponsorship has always provided an ideal platform for engagement with Men.  The Himalaya- Motivator- RCB Team however wanted to bring in innovation in this genre and developed a very engaging brand idea for IPL season. It provided us a great opportunity to build our brand in the growing men’s segment while creating excitement among the IPL fans. We are very excited with the way the campaign has shaped up, and we hope to build on the intrigue that we’ve created amongst viewers thus far.” 

    Adding on this, Ashwani Gandhi, Category Manager, Himalaya Men said, “It’s been an exciting campaign, performing beyond expectations. In this highly competitive Men’s category, we had to come up with an innovative way to communicate the core proposition of “Curing Pimples” and this idea does just that. With the various fields available for us to associate ourselves, sports was a natural choice and what better than Cricket. Cricketers are known for their performance, fitness, wellness and grooming quotient both on and off field. They become the ideal role model for young men to look upto when it comes to inculcating the habit of looking good and taking care of their skin problems. This communication blends perfectly our core proposition and this outlook towards cricketers, in helping us hit a sweet spot.”

    Commenting on the unique campaign that has been rolled out, Zahid Shaikh, Head of South Operations, Motivator said, “In today’s day and age, branding has evolved to become more than just mere flashing of a logo. Moreover, audiences are increasingly connecting with brands on a conceptual level, rather than just plainly on a logo level, as the case has been traditionally. We are thrilled to see that the campaign has received an overwhelming response, ranking up 1.135 million views in just one single day on YouTube. It is further performing well on twitter’s trending charts, after creating a series of conversations on social media.” 

    “Consumer is exposed to several messages in a cluttered environment through the IPL season. If sponsorship has to work for the brand, it needs to be on the back of an innovative idea that links back to the brands promise. This is truly a brand innovation that spawned beyond just a logo presence and media spends,”opined Vinit Karnik, Business Head, ESP Properties.

  • Motivator’s ‘Pimple’ campaign for Himalaya breaks clutter this IPL season

    Motivator’s ‘Pimple’ campaign for Himalaya breaks clutter this IPL season

    Mumbai, 18th April, 2016: Motivator, India’s fastest growing media agency (in the last 3 years) as per RECMA 2015 has created a one-of-a-kind campaign for FMCG major Himalaya with close collaboration with ESP Properties, the entertainment and sports arm of GroupM. The innovative strategy for Himalaya Men’s Face Wash will see the brand let go off its logo for the very first time. The campaign rides on a single word ‘Pimple?’, thereby creating intrigue and sparking conversations amongst viewers this IPL.

    Himalaya Men’s Face Wash has doubled its market share in its respective product category to current 8% versus a year ago with a strong distribution and smart media planning processes. The brief was to build on the momentum for the brand, where Motivator’s Team Himalaya working on their Frugal Intervention thinking framework seems to have cracked something interesting in the logo attention economy. 

    The envisaged strategy is being seen as a move to leverage IPL as a platform to target Himalaya’s key consumers by associating with Royal Challengers Bangalore (RCB) team. Through the innovative campaign, the problem being addressed by the brand is stated in a single word ‘Pimple?’ visibly inscribed on the caps of the Royal Challengers Bangalore team players.
     
    All the team players will be seen sporting these caps in the ongoing matches of the tournament. This is further supported by the smart use of the lead players – Virat Kohli, Shane Watson, Sarfaraz Khan and Stuart Binny in a teaser film launched on Youtube video masthead and was timed to be played during IPL match breaks using special technology partner.

    Giving his views on the overall strategy, Rajesh Krishnamurthy, Business Head, Himalaya said, “Sports sponsorship has always provided an ideal platform for engagement with Men.  The Himalaya- Motivator- RCB Team however wanted to bring in innovation in this genre and developed a very engaging brand idea for IPL season. It provided us a great opportunity to build our brand in the growing men’s segment while creating excitement among the IPL fans. We are very excited with the way the campaign has shaped up, and we hope to build on the intrigue that we’ve created amongst viewers thus far.” 

    Adding on this, Ashwani Gandhi, Category Manager, Himalaya Men said, “It’s been an exciting campaign, performing beyond expectations. In this highly competitive Men’s category, we had to come up with an innovative way to communicate the core proposition of “Curing Pimples” and this idea does just that. With the various fields available for us to associate ourselves, sports was a natural choice and what better than Cricket. Cricketers are known for their performance, fitness, wellness and grooming quotient both on and off field. They become the ideal role model for young men to look upto when it comes to inculcating the habit of looking good and taking care of their skin problems. This communication blends perfectly our core proposition and this outlook towards cricketers, in helping us hit a sweet spot.”

    Commenting on the unique campaign that has been rolled out, Zahid Shaikh, Head of South Operations, Motivator said, “In today’s day and age, branding has evolved to become more than just mere flashing of a logo. Moreover, audiences are increasingly connecting with brands on a conceptual level, rather than just plainly on a logo level, as the case has been traditionally. We are thrilled to see that the campaign has received an overwhelming response, ranking up 1.135 million views in just one single day on YouTube. It is further performing well on twitter’s trending charts, after creating a series of conversations on social media.” 

    “Consumer is exposed to several messages in a cluttered environment through the IPL season. If sponsorship has to work for the brand, it needs to be on the back of an innovative idea that links back to the brands promise. This is truly a brand innovation that spawned beyond just a logo presence and media spends,”opined Vinit Karnik, Business Head, ESP Properties.

  • Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    MUMBAI: There couldn’t have been a better closure to the three day long celebration of advertising genius than the final night of Abbys 2016 that unfolded amidst the hedonic mix of music, creativity and intoxication. While the abundance of alcohol kept everyone in elevated spirits, the winners of the night were seen enjoying a different level of high as they walked up the stage to receive their metals.

     

    Continuing its winning streak, JWT once again snared the most number of metals, with five golds, 21 silver and 21 bronze that put it on the top spot with a metal tally of 47 metals. While the absence of a Grand Prix let down many, the newly introduced Best In Category award drew a lot of attention. It was Publicis Communication that bagged the Best In category award for its ground breaking work in ‘A Giant’s Story’ for Ambuja Cement, in the film craft category.

     

    On the newly introduced award, Percept Limited director Ajay Chandwani shared “You can consider it as a recognition above the gold awards, but not equal to Grand Prix. To evaluate the best in gold in each category, the jury was given an option to either select a grand prix or a best in category. Usually grand prix is awarded to a piece of work that has made a path breaking and game changing effort in the category. There was no work that amounted to that this year.”

     

    Apart from the Best In Category award, Publicis claimed four golds, four silver and four bronze metals, putting its total metal figure to 13. DDB Mudra also shone at the Abbys with four golds, four silver ad 15 bronze setting its total number of metals to 23. If one went by metal tally, Taproot Dentsu emerged as the clear second with 40 metals to its name – two gold, 19 silver and 19 bronze.

     

    A total of 10 categories’ winners were revealed on the third day. The category wise break up of winners is as follows.

     

    Ambient Media: Out of a total of fifteen metals, the jury gave away one gold, four silver and 10 bronze. JWT Mumbai bagged the one gold and bronze leading the category, followed by DDB Mudra with two silver and four bronze.

     

    In Design, Alok Nanda and Company took home a gold, three silver and three bronze making it a category leader. Alok Nanda and Company was followed by Publicis Communications with one gold, two silver and one bronze metal. Out Of Box was closely behind with a gold, silver and a bronze; and McCann World Group India with a gold and silver. A total of four gold, 12 silver and 24 bronze were given away in the category.

     

    Digital: As per the Goafest Organising Committee chairman Nakul Chopra Digital saw the most number of entries this year – a first in Goafest. There were a total of 614 entries, as compared to 548 last year. DDB Mudra took home gold and silver in the category making it the genre leader. R K Swamy BBDO brought home the second gold, followed by Experience Commerce taking home the final gold in the category. Taproot Dentsu also shone in the category with four silver awards.

     

    Integrated: DDB Mudra and Publicis Communications each received a gold and bronze metals in the category. Star India too was recognized with a silver for its exceptional work for Mauka Mauka.

     

    Out of Home:  With a total of 15 silver and 21 bronze given away in this category, there were many intense contests for the top position. JWT scored five silver and five bronze followed by Ideas@work bagging two silver and four bronze. There were no golds awarded in this category.

     

    Film Craft: Early Man Film bagged one gold, three silver and a bronze in the category followed by Flying Saucer pictures with a silver and gold.

     

    Film Single:  While Publicis Communications claimed the freshly introduced Best In Category award followed by a bronze, it was DDB Mudra that bagged the most number of metals with a gold, a silver and four bronzes.

     

    Print Single: Dentsu Creative Impact got one gold and four bronze metals to its name followed by Contract Advertising with a gold and bronze. Taproot Dentsu dominated the genre with five bronze and three silvers to its name.

    This year saw the Goafest Committee introducing two new categories or special Abbys as they are otherwise being called.  They were the Young Abby and the Gender Sensitive Abby. “Since last year there has been a growing interest in introducing this award. For this category we accepted entries that were especially made to address gender issues, but were just another advertisement made for a brand that naturally took a gender sensitive approach. Hectic Content from Mumbai won the gold in this category for The Calling done for Anouk.

     

    The Young Abby invited entries from creative and art director teams from agencies who were under the age of 30. The creatives were required to especially tailor campaigns on ‘Gender Violence’ in the medium of their choice which was then later judged by a special jury.  Bodhisatwa Dasgupta and Nitesh Shah from JWT Gurgaon bagged the gold in this category along with the golden chance to ravel to Cannes for the Cannes Lion Awards this year.

     

    Going by sheer numbers, 2016 proved to be a very exciting year for Goafest as well as the advertising fraternity with a total of 4460 entries submitted for the Abbys as compared to 3475 last year.  In terms of metals awarded, the number went up from 359 in 2015 to 418 in 2016, with 245 bronze metals and 134 silver metals given away. The number of gold however went down from 71 last year to 38 this year.

  • Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    MUMBAI: There couldn’t have been a better closure to the three day long celebration of advertising genius than the final night of Abbys 2016 that unfolded amidst the hedonic mix of music, creativity and intoxication. While the abundance of alcohol kept everyone in elevated spirits, the winners of the night were seen enjoying a different level of high as they walked up the stage to receive their metals.

     

    Continuing its winning streak, JWT once again snared the most number of metals, with five golds, 21 silver and 21 bronze that put it on the top spot with a metal tally of 47 metals. While the absence of a Grand Prix let down many, the newly introduced Best In Category award drew a lot of attention. It was Publicis Communication that bagged the Best In category award for its ground breaking work in ‘A Giant’s Story’ for Ambuja Cement, in the film craft category.

     

    On the newly introduced award, Percept Limited director Ajay Chandwani shared “You can consider it as a recognition above the gold awards, but not equal to Grand Prix. To evaluate the best in gold in each category, the jury was given an option to either select a grand prix or a best in category. Usually grand prix is awarded to a piece of work that has made a path breaking and game changing effort in the category. There was no work that amounted to that this year.”

     

    Apart from the Best In Category award, Publicis claimed four golds, four silver and four bronze metals, putting its total metal figure to 13. DDB Mudra also shone at the Abbys with four golds, four silver ad 15 bronze setting its total number of metals to 23. If one went by metal tally, Taproot Dentsu emerged as the clear second with 40 metals to its name – two gold, 19 silver and 19 bronze.

     

    A total of 10 categories’ winners were revealed on the third day. The category wise break up of winners is as follows.

     

    Ambient Media: Out of a total of fifteen metals, the jury gave away one gold, four silver and 10 bronze. JWT Mumbai bagged the one gold and bronze leading the category, followed by DDB Mudra with two silver and four bronze.

     

    In Design, Alok Nanda and Company took home a gold, three silver and three bronze making it a category leader. Alok Nanda and Company was followed by Publicis Communications with one gold, two silver and one bronze metal. Out Of Box was closely behind with a gold, silver and a bronze; and McCann World Group India with a gold and silver. A total of four gold, 12 silver and 24 bronze were given away in the category.

     

    Digital: As per the Goafest Organising Committee chairman Nakul Chopra Digital saw the most number of entries this year – a first in Goafest. There were a total of 614 entries, as compared to 548 last year. DDB Mudra took home gold and silver in the category making it the genre leader. R K Swamy BBDO brought home the second gold, followed by Experience Commerce taking home the final gold in the category. Taproot Dentsu also shone in the category with four silver awards.

     

    Integrated: DDB Mudra and Publicis Communications each received a gold and bronze metals in the category. Star India too was recognized with a silver for its exceptional work for Mauka Mauka.

     

    Out of Home:  With a total of 15 silver and 21 bronze given away in this category, there were many intense contests for the top position. JWT scored five silver and five bronze followed by Ideas@work bagging two silver and four bronze. There were no golds awarded in this category.

     

    Film Craft: Early Man Film bagged one gold, three silver and a bronze in the category followed by Flying Saucer pictures with a silver and gold.

     

    Film Single:  While Publicis Communications claimed the freshly introduced Best In Category award followed by a bronze, it was DDB Mudra that bagged the most number of metals with a gold, a silver and four bronzes.

     

    Print Single: Dentsu Creative Impact got one gold and four bronze metals to its name followed by Contract Advertising with a gold and bronze. Taproot Dentsu dominated the genre with five bronze and three silvers to its name.

    This year saw the Goafest Committee introducing two new categories or special Abbys as they are otherwise being called.  They were the Young Abby and the Gender Sensitive Abby. “Since last year there has been a growing interest in introducing this award. For this category we accepted entries that were especially made to address gender issues, but were just another advertisement made for a brand that naturally took a gender sensitive approach. Hectic Content from Mumbai won the gold in this category for The Calling done for Anouk.

     

    The Young Abby invited entries from creative and art director teams from agencies who were under the age of 30. The creatives were required to especially tailor campaigns on ‘Gender Violence’ in the medium of their choice which was then later judged by a special jury.  Bodhisatwa Dasgupta and Nitesh Shah from JWT Gurgaon bagged the gold in this category along with the golden chance to ravel to Cannes for the Cannes Lion Awards this year.

     

    Going by sheer numbers, 2016 proved to be a very exciting year for Goafest as well as the advertising fraternity with a total of 4460 entries submitted for the Abbys as compared to 3475 last year.  In terms of metals awarded, the number went up from 359 in 2015 to 418 in 2016, with 245 bronze metals and 134 silver metals given away. The number of gold however went down from 71 last year to 38 this year.

  • Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    MUMBAI: Day 2 at Goafest 2016 saw Creative ABBY being given out to the most creative works  in eight different categories namely — Radio Single, Radio Craft, Branded Content, Brand Activation, Broadcast, Print Craft, Public Relations and Direct.

    Overall JWT Mumbai emerged as the clear leader of day 2 bagging as many as three golds in Radio Singles, Brand Activation and Public Relations categories. Apart from this the agency bagged 11 silver and three bronze metals. Their total number of metals came to 17.

    They were followed by Taproot Dentsu with two golds to their name in Direct marketing and Print Craft categories. Adding up their six silver and ten bronze metals, Taproot Dentsu took home 18 metals home on day 2.

    The agency to bag third most number of metals is Cheil India with two gold, five silver and four bronze.

    Category wise break up of metals winners are as follows:

    Radio singles: JWT Mumbai bagged one gold in Radio Singles  for Godrej’s  MAMAcampaign  in the category followed by one bronze and one silver. They were followed by Contract Advertising getting eight bronze and two silver,  and Dentsu Creative Impact winning seven bronze and one silver.

    Radio Craft was led by Scarecrow Communications getting five bronze metals followed by  Rediffusion Dentsu Young & Rubicam with two bronze and one silver. JWT Mumbai too fared well with one bronze and one silver to their name.

    Print Craft: Taproot Dentsu stood out in the print category with a gold to their name for their campaign for Indian Outdoor Advertising Association. They also secured nine bronze metals and and three silvers in the category. Apart from them, Ideas@work bagged four bronze metal followed by Dentsu Aegis Network with two bronze and two silver. There were n total one gold, 23 bronze and 11 silver metals given out in the category.

    Public Relations: This is one category that attracted the most number of golds, with total 8 golds, 16 bronze and 9 silvers. Sarva Integrated emerged as clear winners with two golds to their name, followed by Cheil India with one gold, one bronze and one silver award.

    Broadcasters: Broadcasters category saw a fascinating showdown with over all 15 bronze, four silver and two gold metals. Star India bagged the most number of metals with 10 bronze, two silver and one gold. They bagged their gold for Mauka Mauka as the Best TV sports channel program promo. Zee Entertainment enterprises bagged the second gold in the category for their work on Bond Vs. Bond as best movie promo on TV. There were total 2 golds, fifteen bronzes and four silvers in the category.

    Branded Content: Brave New World bagged the gold in the category for their campaign for The Roadster Life Co followed by Maddison worldwide with three bronzes.

    Brand Activation:  In the brand activation space JWT has bagged the only gold in the genre along with five other silver metals. They received their gold for Udaan for Airtel. They were followed by Cheil India with one gold for Samsung Joy Plus TV, two silver and two bronze; and DDB Mudra with one gold for UNICEF and one bronze metal to their name.

    Direct: In direct marketing category, Taproot Dentsu won the show with one gold, two silver and two bronze awards. They bagged their gold for Waiting For You for Times Of India. Dentsu Creative Impact received a gold award for their work on One Breath: He She and Them for Max Health Care. In total there were two golds, 13 bronzes and nne silvers awarded in this category.

    Percept Limited director Ajay Chandwani who had overseen the entire process closely, right from the round one of shortlisting of entries, to jury discussions on it to the ultimately anonymous voting to choose the winners mentioned that the jury had been extremely fair and meticulous in selecting the winners.

    As per Chandwani, “Firstly the number of golds have gone down. The reason could be that the judging standard has gone up by quite a lot, therefore there are fewer golds and nothing so far has received a Grand Prix.. The other thing to note is that if there is a powerful idea the creatives have had, they making the most of it by entering it in several categories. So there are some campaigns which have gotten recognition in several categories, although the judging in each category may be different so while it gets a bronze in one category, it may get a silver in another. This is a worldwide trend not restricted to India alone.”

    The evening held special significance as the media and advertising fraternity also came together to felicitate Piyush Pandey, Executive Chairman and Creative Director, O&M India on receiving the Padma Shri, the fourth highest civilian award of India. Vineet Jain, Managing Director, Bennett, Coleman & Co. Ltd. was also felicitated for his significant contribution to innovative growth in the media industry, unstinting support to the advertising industry, his unflinching belief in the importance of creative communication and his ongoing efforts to use communication as a force for societal change.

  • Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    MUMBAI: Day 2 at Goafest 2016 saw Creative ABBY being given out to the most creative works  in eight different categories namely — Radio Single, Radio Craft, Branded Content, Brand Activation, Broadcast, Print Craft, Public Relations and Direct.

    Overall JWT Mumbai emerged as the clear leader of day 2 bagging as many as three golds in Radio Singles, Brand Activation and Public Relations categories. Apart from this the agency bagged 11 silver and three bronze metals. Their total number of metals came to 17.

    They were followed by Taproot Dentsu with two golds to their name in Direct marketing and Print Craft categories. Adding up their six silver and ten bronze metals, Taproot Dentsu took home 18 metals home on day 2.

    The agency to bag third most number of metals is Cheil India with two gold, five silver and four bronze.

    Category wise break up of metals winners are as follows:

    Radio singles: JWT Mumbai bagged one gold in Radio Singles  for Godrej’s  MAMAcampaign  in the category followed by one bronze and one silver. They were followed by Contract Advertising getting eight bronze and two silver,  and Dentsu Creative Impact winning seven bronze and one silver.

    Radio Craft was led by Scarecrow Communications getting five bronze metals followed by  Rediffusion Dentsu Young & Rubicam with two bronze and one silver. JWT Mumbai too fared well with one bronze and one silver to their name.

    Print Craft: Taproot Dentsu stood out in the print category with a gold to their name for their campaign for Indian Outdoor Advertising Association. They also secured nine bronze metals and and three silvers in the category. Apart from them, Ideas@work bagged four bronze metal followed by Dentsu Aegis Network with two bronze and two silver. There were n total one gold, 23 bronze and 11 silver metals given out in the category.

    Public Relations: This is one category that attracted the most number of golds, with total 8 golds, 16 bronze and 9 silvers. Sarva Integrated emerged as clear winners with two golds to their name, followed by Cheil India with one gold, one bronze and one silver award.

    Broadcasters: Broadcasters category saw a fascinating showdown with over all 15 bronze, four silver and two gold metals. Star India bagged the most number of metals with 10 bronze, two silver and one gold. They bagged their gold for Mauka Mauka as the Best TV sports channel program promo. Zee Entertainment enterprises bagged the second gold in the category for their work on Bond Vs. Bond as best movie promo on TV. There were total 2 golds, fifteen bronzes and four silvers in the category.

    Branded Content: Brave New World bagged the gold in the category for their campaign for The Roadster Life Co followed by Maddison worldwide with three bronzes.

    Brand Activation:  In the brand activation space JWT has bagged the only gold in the genre along with five other silver metals. They received their gold for Udaan for Airtel. They were followed by Cheil India with one gold for Samsung Joy Plus TV, two silver and two bronze; and DDB Mudra with one gold for UNICEF and one bronze metal to their name.

    Direct: In direct marketing category, Taproot Dentsu won the show with one gold, two silver and two bronze awards. They bagged their gold for Waiting For You for Times Of India. Dentsu Creative Impact received a gold award for their work on One Breath: He She and Them for Max Health Care. In total there were two golds, 13 bronzes and nne silvers awarded in this category.

    Percept Limited director Ajay Chandwani who had overseen the entire process closely, right from the round one of shortlisting of entries, to jury discussions on it to the ultimately anonymous voting to choose the winners mentioned that the jury had been extremely fair and meticulous in selecting the winners.

    As per Chandwani, “Firstly the number of golds have gone down. The reason could be that the judging standard has gone up by quite a lot, therefore there are fewer golds and nothing so far has received a Grand Prix.. The other thing to note is that if there is a powerful idea the creatives have had, they making the most of it by entering it in several categories. So there are some campaigns which have gotten recognition in several categories, although the judging in each category may be different so while it gets a bronze in one category, it may get a silver in another. This is a worldwide trend not restricted to India alone.”

    The evening held special significance as the media and advertising fraternity also came together to felicitate Piyush Pandey, Executive Chairman and Creative Director, O&M India on receiving the Padma Shri, the fourth highest civilian award of India. Vineet Jain, Managing Director, Bennett, Coleman & Co. Ltd. was also felicitated for his significant contribution to innovative growth in the media industry, unstinting support to the advertising industry, his unflinching belief in the importance of creative communication and his ongoing efforts to use communication as a force for societal change.

  • JWT CEO Gustavo Martinez steps down, Tamara Ingram to replace him

    JWT CEO Gustavo Martinez steps down, Tamara Ingram to replace him

    MUMBAI: WPP has released an official notice announcing that  JWT CEO and chairman Gustavo Martinez, who recently made headlines for being accused of “an unending stream of racist and sexist comments”, has stepped down from his role, and will be replaced by Tamara Ingram who is currently the chief client team officer at WPP.She will step into Martizen’s shoes as the CEO of the company.

    The company statement read: “By mutual agreement, Martinez has resigned in the best interest of the J. Walter Thompson Co. George Rogers succeeds Ingram as WPP’s Chief Client Team Officer with immediate effect, in addition to his current duties as WPP’s Global Business Development Director.”

    Tamara Ingram has led the P&G business at WPP since joining the company in 2004; she was previously group CEO of McCann Worldgroup, and her promotion to chief client team officer in 2015 made her one of the most powerful women in advertising.

    According to the WPP statement, she will be replaced in that position immediately by global business development director George Rogers, who will occupy both roles.

    The move comes a week after Erin Johnson, chief communications officer at JWT, filed a detailed 28-page lawsuit in New York on March 10 claiming, among other things, that Martinez made multiple “racist and sexist slurs.” The suit details numerous incidents, and names other senior executives at the agency that allegedly witnessed the claims or were told by Ms. Johnson that they happened.

  • JWT CEO Gustavo Martinez steps down, Tamara Ingram to replace him

    JWT CEO Gustavo Martinez steps down, Tamara Ingram to replace him

    MUMBAI: WPP has released an official notice announcing that  JWT CEO and chairman Gustavo Martinez, who recently made headlines for being accused of “an unending stream of racist and sexist comments”, has stepped down from his role, and will be replaced by Tamara Ingram who is currently the chief client team officer at WPP.She will step into Martizen’s shoes as the CEO of the company.

    The company statement read: “By mutual agreement, Martinez has resigned in the best interest of the J. Walter Thompson Co. George Rogers succeeds Ingram as WPP’s Chief Client Team Officer with immediate effect, in addition to his current duties as WPP’s Global Business Development Director.”

    Tamara Ingram has led the P&G business at WPP since joining the company in 2004; she was previously group CEO of McCann Worldgroup, and her promotion to chief client team officer in 2015 made her one of the most powerful women in advertising.

    According to the WPP statement, she will be replaced in that position immediately by global business development director George Rogers, who will occupy both roles.

    The move comes a week after Erin Johnson, chief communications officer at JWT, filed a detailed 28-page lawsuit in New York on March 10 claiming, among other things, that Martinez made multiple “racist and sexist slurs.” The suit details numerous incidents, and names other senior executives at the agency that allegedly witnessed the claims or were told by Ms. Johnson that they happened.