Mumbai: The client solution company Spring Bio Solutions has assigned its social media duties to Verve Media. The media agency will be responsible for the company’s social media management, digital creative designing and brand recognition.
Verve Media will also work to enhance the presence of Spring Bio Solution on LinkedIn by curating innovative content, company updates and industry trends.
Verve Media co-founder Vinay Singh Sangwan said, “Marketing for pharmaceutical brands comes with its own set of challenges. We are sure that our energetic team with their digital marketing expertise will empower the brand to strengthen its hold in the market.”
Speaking on this partnership, April Bio Solution director Salim Shaikh commented, “Spring Bio Solution is on a growth path and we are excited to embark on the digital journey for the brand. We are hoping to leverage the benefits of digital in a category that has not yet embraced the medium as widely as consumer brands.”
New Delhi: Havas Group Indonesia has appointed Sumit Kanungo as group strategy director, effective immediately.
Kanungo joins the agency with over two decades of experience in strategic planning and buying, during which he has launched and built large brands across various categories like food and beverage, personal care, homecare, healthcare and fintech. He has also led multi-location teams and managed blue-chip clients working at Starcom Mediavest Group, Crest (Platinum Advertising), Lintas Media Group, Emami, and Mediaedge: CIA (MEC) India to name a few, said the agency on Friday.
In this role, Kanungo will lead the growth strategy for the group and report to Havas Group Indonesia CEO Satyajit Sen and chief strategy officer for SEA and India Charu Aggarwal.
“We are thrilled to have him join our team. He brings strong strategy and insight that will guide Havas Indonesia in determining the most meaningful media mixes for our clients. His background will help us continue delivering sound strategies and identifying ways to elevate our clients’ brand presence in Indonesia,” said Sen.
Aggarwal added, “At Havas we are all about creating a meaningful difference across businesses, brands and people. Tapping into the trends of tomorrow with proprietary studies like Prosumers and Meaningful brands, Sumit will blend our intelligence toolbox with the cultural nuances in Indonesia to deliver MX experiences that resonate with consumers and deliver business results.”
Kanungo shared he is looking forward to join the Havas Indonesia team. Said he, “With the rapid digital transformation across the globe, strategy and insight will provide the pathway to success. Finding ways to connect people and brands in a meaningful way is now more important than ever.
NEW DELHI: With the digital domain growing at a magnificent pace, brands across categories are looking towards it for marketing their products. In the past year, several businesses have admitted to increasing their digital ad spends and investing more time and energy to make the most of the medium. In fact, many legacy brands have adopted a digital-first approach to reach out to their potential customers. One such category, that is continuously growing on digital platforms, be it for marketing or customer services, is the BFSI sector.
Hotstuff CEO Arun Fernandes estimated that the BFSI sector is annually spending Rs 2,000 crore on digital advertising and is the second-largest contributor to the digital marketing industry after e-commerce. “The BFSI sector has been showing great growth on digital platforms, not just for advertising but also product development because of the growing awareness around digital media,” he noted. “That’s also because a lot of transactions are now happening digitally and even the government is spreading awareness about it. The top spenders in the category right now are SBI and HDFC, along with Kotak.”
He added that he expects an eight to ten per cent increase in expenses by the sector on digital platforms. “The primary focus is going to be on the hybridisation of their services, followed by product development and improving the convenience for the user. Additionally, a substantial amount is going to be diverted towards educating the consumers.”
Fernandes is willing to make the most of this vast pool of opportunities that lie in the sector with Hotstuff – a more than a two-decade-old agency known for its marcomm solutions.
“We started with Hotstuff in the year 2000 and currently, 90-95 per cent of my business is coming from the BFSI sector. It is a growing segment, yet, we see that not many specialised agencies are there to cater to their unique needs. For example, most of the big agencies have started creating specialised wings for the healthcare sector. So, we are the only player right now in the mid-size agency category doing this work and I see great opportunities out there for us,” he shared.
The agency is currently planning to become the one-stop-shop for all the creative and marketing needs of the BFSI sector. “We want to position ourselves as a content-driven company that creates meaningful stories and can educate the customers on investment opportunities, help them do better in their financial and saving capabilities, and convert them into permanent customers for our clients,” Fernandes said.
According to him, the biggest strength for Hotstuff right now is the strong domain knowledge that the entire team has, and their ability to tell impactful stories in the financial space. “We have a strong video production team that understands the conversations and the formats. Additionally, we have an incredible digital team and an activation & events team, so the clients do not have to look anywhere else.”
While digital is the core focus of the agency, it also helps the brands leverage other ATL and BTL mediums too. In the past few months, Hotstuff has worked on many incredible projects; one of their best ones being the ICICI Prudential SIP-hop campaign. The campaign beautifully utilised the desi hip hop genre to educate the customer about SIPs.
“Over three weeks, the radio campaign targeted listeners across seven markets, with spots on the top three stations in every city. The client limited the plan to the morning time-band only, to have a higher frequency during prime time, further amplified reach during these hours through music streaming platforms like Spotify, JioSaavn and Gaana. Over and above running regular advertisement formats, the song was also listed organically across various platforms. Besides being able to serve relevant content to a targeted audience, we were also able to rack up over 10 million complete 30 second listens, at a very effective cost per spot, in a short period,” elaborated Fernandes.
Another interesting campaign that came from the brand was Star Union Dai-ichi Life Insurance (SUD Life) attempting to educate people on why insurance is a prime need and induce people to inquire about insurance and the adequateness of their cover. Hotstuff worked with adman Prahlad Kakkar to recreate the sets and music of the 70s in order to position Life Insurance as the fourth basic need after Roti, Kapda Aur Makaan. The campaign that ran across television, cinema, OOH, and digital platforms received great attention.
While the path ahead looks quite promising to Fernandes, the only immediate challenge he sees on the way is the new work-from-home system, wherein the face-to-face meetings have drastically reduced. “I feel it's easier to close the deals and get clients to know our work and team better in personal meetings. We have done just two physical meetings in the past year, that too while we were sitting six-seven feet apart from the client. I really want to change that,” he rued.
However, he is positive that 2021 is going to be a good growth year for the agency. “We had clocked a 25 per cent growth in 2019. While 2020 did not turn out to be a good year for numbers, we definitely grew in our skills and popularity. So, I am expecting that this financial year will also bring at least 25 per cent growth for us.”
He is quite excited about some of the projects that they are working on and is also planning to pan out the offerings. “We are also willing to take up some co-partnered media projects with our clients and I am quite excited about that too,” he signed off.
Mumbai: Following a multiagency pitch, Liqvd Asia has successfully bagged the social media management mandate for GMR Hyderabad International Airport. The account will be handled out of Liqvd Asia’s Mumbai office.
Liqvd Asia will be responsible for a comprehensive media strategy that would focus on building the brand of the GMR Hyderabad International Airport. The mandate includes 360-degree social media management, maintenance, and upscaling of the various social media handles and profiles of the GMR Hyderabad International Airport.
Speaking on the occasion, Liqvd Asia managing director Arnab Mitra said, “We pride ourselves on the ability to understand the environments that our clients operate in and using the expertise that we pride ourselves on being able to deliver cutting edge solutions to clients. These results-oriented and outcome-driven strategies has helped Liqvd become one of the most competitive agencies in this vertical in a very short span of time. We are confident that this very facet would help us drive an extremely effective and result oriented campaign for the GMR Hyderabad International Airport. We appreciate the faith that they have entrusted us with and will showcase our strengths and prowess through the campaigns that will commence shortly.”
The scope of the mandate covers raising the profile of the GMR Hyderabad International Airport through their various social media and online profiles. A comprehensive strategic approach was part of the pitch which saw the mandate being swung towards Liqvd Asia.
NEW DELHI: Mediabrands’ full-service media agency, Initiative India, has won four awards at Festival of Media Asia 2020, including one gold in the Effectiveness category for Dettol “India’s first hygiene parliament for children” campaigns. Initiative has also won two bronze awards for Amazon in the Best Use of Traditional Media Audio category and Dettol in the Impact category, respectively. In the next generation category, Initiative’s Kanishka Tandon has been named as one of the top five winners, globally.
Rewarding the best in media thinking, Festival of Media, is the only awards show that is dedicated to the evolution of media, that celebrates the best in media thinking and communications across the APAC region.
"I am extremely proud of the cutting-edge, strategic and innovative work that the teams continue to deliver. For creating impactful work that is recognised not only in India but at the global platform too. This victory is a demonstration that our belief in culture as a quantifiable connector of people, brands and business growth is the most effective way to keep brands relevant and help them evolve in an extremely cluttered environment," said Initiative India CEO Vaishali Verma.
NEW DELHI: Gemius Design Studio, a Surat-based creative agency, has bagged Nine account mandates amid the Covid2019 pandemic in the past three months i.e. April – June 2020. The agency shall be responsible for amplifying the digital presence of the brands through 360 Marketing and Branding solutions for the following brands – Muwin, Appario, Myra, Surat City Traffic Police, Samara Tea, Mantone, Mustin, Varanga, and Panchhi.
Considering the current situation, we all have shifted to contactless and digital mediums for every possible thing thus making it mandatory for a brand to have a strong Digital Presence. Good word of mouth and an immediate need to go digital helped Gemius onboard these clients.
As a creative agency, working with brands from various industries it is necessary to adapt the changing situation and come up with innovative yet relatable ideas. All the brands now have become more active, focusing more on performance-based marketing.
Gemius Design Studio co-founder & creative navigator Anushree Pacheriwal says, "Gemius has always been known for the concepts and creative strategies. We have been striving to come up with ideas and strategies which can attract consumers of our clients and ensure we get the right kind of business opportunities. During the lockdown and even now, we are striving for the same and with all the new accounts on board, we are working aggressively on innovative and path-breaking ideas to capture the market".
Gemius Design Studio studio manager Arunima Jain added, "When multiple clients come on board, operations become a challenge. The team has been super excited to plan all the campaigns, ideas and strategies. As we have started rolling out communications for a few of the brands, the result speaks for itself. We are all hands-on deck for the time to come and are totally pumped up for the days ahead".
Gemius Design Studio co-founder & captain Saurabh concludes saying, "The team and the leaders are putting in endless efforts to ensure our work quality remains consistent with all the work we are doing. Not just in today's time but in general, Honesty and Consistency are the two key things one should adopt to deliver the right kind of services. We always bank by these qualities and ensure that no matter the situation or the challenge we are facing, we deliver to the promise we have committed. These have surely been trying times with the COVID situation taking us all on a roller coaster ride but we have been able to sail through. Gemius is also celebrating it's 6 years on 15th July, 2020 and we can proudly say, so far so good!".
Ever since the inception of the dynamic agency in 2014, it has been making waves in the industry with an admirable passion for creativity, hard work and the ability to think out of the box. Marking their 6th Anniversary this July the creative agency shares a small tribute to their journey so far HERE.
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MUMBAI: Dentsu Aegis Network (DAN) India has emerged victorious at the 9th edition of the ACEF Global Customer Engagement Awards. While Vizeum India, the media agency from the house of DAN, has bagged a Gold for HDFC Bank’s ‘Ek Festival Aisa Bhi’ campaign, digital marketing agency iProspect India has brought home a Gold and a Silver for Angel Broking’s ‘Smart Sauda’ campaign.
Vizeum India CEO Himanka Das said, “This is the result of some remarkable team effort. We are thankful to our client HDFC Bank for their support and for constantly pushing us to create gold standard in what we do.”
Vizeum India senior vice president (west) Kaushik Chakraborty added, “We are extremely happy for our work being recognised as best-in-class. Awards have always been a testimony to recognising good work and motivates teams to push their own benchmark.”
iProspect India EVP operations Muddassar Memon said, “I would like to congratulate the team and our client Angel Broking on the wins. The use of our proprietary tools for the campaign helped us reach the right TG on the right platform and made the campaign a success. It is always heartening to see the work getting acknowledged and awarded.”
For the record, the Global Customer Engagement Awards celebrates the best-of-the-best in Customer Engagement Solutions across various categories within the industry. It also recognises the Best Campaigns, Creatives and Activities executed by Agencies, Media Houses and Brands for customer engagement through various mediums of marketing.
NEW DELHI: Seagram’s 100 Pipers’ The Legacy Project recently won then Bronze Pencil in Design, for the best use of illustration to bring an idea to life at the prestigious One Show Awards.
The 100 Pipers Legacy Project is a platform to save the dying arts and crafts of India. Conceptualised and created by Ogilvy, Gurgaon, the Legacy Project collaborated with gond, bhil, pattua, pachedi, cheriyal and kalighat artists to curate 6 unique designs to adorn Seagram’s 100 Pipers’ Limited Edition packs. As a million-case brand, not only did the Limited Edition packs raise awareness for these dying art forms, but also helped contribute towards their revival.
Pernod Ricard India CMO Kartik Monhindra said, "Seagram’s 100 Pipers has always stayed true to its promise of “Be Remembered For Good”. The Legacy Project was an initiative that displays the brand ethos of leading a positive change in the society by supporting revival of India’s endangered art forms. Winning the Bronze Pencil at the One Show Awards only strengthens our resolve of boldly marching forward on this chosen path. It’s heartening to make a difference and be globally recognised for it – it only serves to take the dying arts to a larger audience."
Ogilvy chief creative officer Ritu Sharda said, "The Legacy Project sheds light on India's rich art heritage that unfortunately is under the threat of extinction today. The canisters become the new canvas for artists to showcase their beautiful artwork to the world. And the project and the recognition it has received provides a much needed platform for artists to step back into the spotlight. Work like this makes the soul happy. And the way it has been conceived and executed, in perfect harmony between the teams at Pernod Ricard and Ogilvy, does create a legacy of its own."
Ogilvy president and head of office Shouvik Roy said, "This award is very meaningful for us for two key reasons – firstly because it champions the dying arts of India and secondly because this Pencil has come to us for a brand we are really proud to partner with."
The One Show is the world’s most prestigious award show in advertising, design, and digital marketing and is regarded as one of the top prizes in the creative industry for over 40 years.
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NEW DELHI: The 2020 Cannes-Do Awards ceremony will be hosted at the Palais des Festivals in Cannes, in partnership with the Mayor of Cannes, who has under exceptional circumstances agreed to open the doors of the Palais to kindly welcome Maurice Lévy and Arthur Sadoun.
Watch the video that reveals the adventure of Maurice and Arthur’s journey to Cannes: https://youtu.be/iMAj_7gSzxc
The awards ceremony will be presented on Friday 26 June at 6 pm Croisette time, exclusively on Marcel.
The inaugural Cannes-Do Awards has seen 1,400 campaigns submitted globally from 400 agencies, 60 countries and 110 cities. The work was reviewed by an expert jury of 25 creative leaders across Publicis Groupe agencies, who judged tirelessly to shortlist 40 campaigns. Voting then opened on Marcel, with over 15,000 votes being cast by Publicis Groupe employees across the globe for the top 10 client campaigns, the top 5 non-profit pieces and two unexpected special awards…with winners to be announced at Friday’s awards ceremony.
Cannes-Do awards is a testament to the collective creative spirit of all our people no matter the discipline or brand they come from. It is truly our people’s choice!
Publicis Groupe chairman and CEO Arthur Sadoun said, “With the Cannes-Do Awards, we want to make sure that we continue to be united in this tough time around what makes us passionate: creativity in all of its forms.
In a world full of can’t, thanks to the engagement of our people and Marcel, we are able to celebrate the best creative work from around the Groupe and recognise our fantastic talent. It is also a way to thank our people for their very hard work in this tough period and hopefully put a smile on their face.
We thought it was important to do this event in Cannes to support the city in this challenging time. I want to thank the Mayor and his team for their warm welcome and great partnership.”
Mayor of Cannes David Lisnard said, “We are very pleased to welcome the team of Publicis Groupe to Cannes for the Cannes-Do Awards ceremony, which rewards the best advertising campaigns carried out by the talents of their agencies from around the world.
I am very proud that such a relevant initiative is taking place here at a time when it is needed to give meaning, imagination and intensity to the world creation.
I especially would like to thank Arthur Sadoun and Maurice Lévy for their faithfulness. The best of global creativity and inventiveness is celebrated more than ever in Cannes. A great start for a bright future!”
List of the jury: Bruno Bertelli – Publicis Worldwide; Sandra Bold – Publicis Worldwide; Jab Borgstrom – BBH; Craig Chester – Saatchi & Saatchi Wellness; Kathy Delaney – Publicis Health; Emma De La Fosse – Digitas; Wendy Johansson – Publicis Sapient; Kathy Kline – Starcom; Ruey Ku – Publicis Media; John Maeda – Publicis Sapient; Domenico Massareto – Publicis Worldwide; Amit Misra – MSL; Jose Molla – La Comunidad; Ben Mooge – Publicis Groupe; Christine Ng – BBH; Pedro Prado – Leo Burnett; Maurice Riley – Digitas; Gabriela Soares – Talent Marcel; Chaka Sobhani – Leo Burnett; Kate Stanners – Saatchi & Saatchi; Liz Taylor – Leo Burnett; Johan Vakidis -Publicis Worldwide; Leonardo Varela – Saatchi & Saatchi; Marco Venturelli – Publicis Worldwide; Stacy Ward -Epsilon
Agency : Marcel
Production : Prodigious
Producer – Marc-Antoine Riou ; Production Director – Augustin Grégoire ; Director – Sylvain Fusée ; General Production Manager – Romain Guilbert ; DOP – Arthur Cemin ; First Assistant Director – Laure-Anne Nicolet; Chief Editor / Motion-designer – Théophile Guibout; Assistant Stage Manager – Antoine Gay.
NEW DELHI: After battling the worst impact of global lockdown ensued by Covid2019 in the current year, the global economy will embrace a positive future in 2021 fuelling the marketing budgets and advertising spending, predicts the recently released IPG Magna forecast. MAGNA predicts global ad spend to grow by 6.1 per cent to $573 billion, $9 billion smaller than its pre-Covid2019 level. EMEA region is expected to grow by 7.1 per cent, APAC by 8.1 per cent, LATAM by 6.7 per cent, and NA by 4.0 per cent.
MAGNA EVP global market intelligence and author of the report Vincent Létang said, “Beyond the short-term V-shaped recession/recovery impact on the economy and the advertising market, the Covid2019 crisis will have global and long-term effects on society, business models, consumption habits, mobility and media usage, all factors pointing to a more subdued economic growth and advertising spend than previously forecast for the 2022-2024 period. MAGNA thus reduces its global advertising growth forecast for these three years, from +4.5 per cent per year to +3.5 per cent per year. The global ad market will reach $647 billion by 2021 compared to $745 billion in our previous long-term scenario, a 14 per cent decrease.”
As per the forecast, Covid2019 is going to have a sizeable impact on the global advertising market, dipping the ad revenues by seven per cent in 2020. While, EMEA and Latin America will be experiencing the worst downturn, with total advertising revenues down by 10 per cent, among the worst downturns predicted by MAGNA in 2020 Japan and Spain (both -14 per cent), France (-13 per cent) and Italy (-15 per cent). India (+2 per cent), China (-6 per cent) and the US market (-4 per cent) will be less dramatically affected, it highlighted.
“Media owners’ advertising revenues will decrease by $42 billion in 2020, from $582 billion to $540 billion, as advertising spending shrinks due to the severe economic recession triggered by the Covid2019 pandemic, as GDP is expected to contract between -5 per cent and -12 per cent across the world’s largest markets. Global advertising revenues will decrease by an estimated -7 per cent, as the heavy, double-digit decline of linear ad sales (linear TV, print, linear radio, OOH, cinema), -16 per cent to $238 billion, will be mitigated by the stability of digital formats: +1% to $302 billion,” read the forecast.
Digital formats advertising sales are expected to be flat, recording just a per cent hike, touching $302 billion as a second-half recovery will offset the first-half decline.
Digital formats benefit from increased digital media usage during the lockdown, an acceleration of e-commerce that will likely outlive the lockdown, and a boost to lower-funnel marketing tools that is classic in recession times.
“Search will remain the largest digital advertising formats ($142 billion) but global sales will stagnate (-1 per cent). Social media and digital ad formats will slow down from previous years but still grow single-digit this year (both +8 per cent) while the revenues of static banner ads will fall by -11 per cent as the Covid2019 crisis adds to the increasing restrictions on data-based targeting,” highlights the forecast.
