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Category: Event Agencies

  • “Our resolution is to keep the world entertained, our clients at the core, artists at the centre”: OML Entertainment’s Tusharr Kumar

    “Our resolution is to keep the world entertained, our clients at the core, artists at the centre”: OML Entertainment’s Tusharr Kumar

    Mumbai: As we bid farewell to 2023, various companies are looking back at their journey this year. Amongst them, OML Entertainment stands tall, not just as one of the market leaders but as a profitable entity with a turnover exceeding 300 crores. From influencer marketing prowess to a rich legacy in artist management, OML’s two-decade journey unfolds with tales of global acclaim for talents like Zakir Khan, Janice Sequeria, and Trinetra Haldar Gummaraju. At the forefront of this evolution are interconnected verticals like Hypothesis, GCN, and 1862, weaving a narrative of innovation and success.

    Indiantelevision.com in conversation with OML Entertainment COO Tusharr Kumar spoke on their key USPs, their different approach in artist management, their journey in 2023, resolutions for 2024, and more…

    Edited Excerpts:

    On the journey of OML Entertainment since its establishment, and its key USPs

    Over the last 22 odd years, OML has been at the forefront of building and impacting POP culture in India.

    Our story began with managing independent music artists. We were one of the first to recognise a shift towards online consumption in the music scene and capitalise on it to challenge the traditional model where musicians had to rely only on record labels. We also gave India its first real music festival with the Bacardi NH7 Weekender establishing our live experiences business – going on to produce some of the biggest live experiences in India in India. Over time, OML expanded our artist roster beyond musicians to diverse genres like comedy, writing, directing, and more, alongside building unique IPs to enable different live and content platforms for our  talent

    In our journey to multiple media & entertainment businesses and over 300 crores revenue in F23, some key USPs that have helped us see this tremendous growth

    Artists at the core: We’ve always thought artist first and this has helped us build some of the most amazing live experiences like the Bacardi NH7 Weekender, produce the first Indian YouTube FanFest, create award winning shows like the Dewarist and Comicstaan.

    Power of digital: We’ve believed in the power of digital distribution since we started working with artists and have always recommended digital as a way to grow audiences. Whether 15 years ago it was recommending our artists to start giving away their music on YouTube to grow their community or building the largest slate of Indian comedy specials on OTT platforms

    The OML group ecosystem today spans business verticals across OTT content, artist management, three branded digital agency businesses and a martech product suite.

    On OML Entertainment approaching artist management differently in today’s ever-evolving entertainment landscape, and this approach contributing to the continued success and relevance of the talent under its representation

    One key differentiator is OML’s early engagement with artists. While managers generally sign artists at a later stage, OML gets involved early in their journeys and plays a crucial role in shaping their journey, expanding their fan base, and guiding their career trajectories from the outset. It also provides its artists with greater financial and artistic control – encouraging them to concentrate on their craft. Our proactive artist-first approach underscores OML’s commitment to keeping artists at the core of its business.

    The collaborative process between OML and its artists aims to bridge the gap between artistic vision and the resources needed for success. This is further demonstrated by the development of Hypothesis, a platform to help businesses and creators manage and optimize in the fast-paced and evolving influencer marketing space. It reflects OML’s dedication to staying on top of industry trends and contributing significantly helping brands and businesses succeed.

    On OML Entertainment leveraging technology to stay at the forefront of the entertainment industry

    OML recognised the synergy between brand awareness and audience connection, driven by social media proliferation and the vast number of active influencers globally. To capitalise on this and streamline the process of identifying the right creators aligned with brands, it strategically introduced its flagship technology, Hypothesis. Hypothesis is a comprehensive end-to-end solution to address the challenges of the creator economy and revolutionise it. The technology has further evolved with its latest cutting-edge feature, DiscoveryOS, designed to facilitate unparalleled brand collaborations, content creation, and genuine audience interaction.

    As an industry pioneer, OML intends to push the boundaries of influencer marketing by embracing new-age technology. With Hypothesis, it envisions a future that sets new standards for brands and creators to coexist and grow together.

    On Hypothesis distinguishing and partnering with individuals who not only cut through the noise but also genuinely connect with their audience, ensuring impactful collaborations for brands

    To navigate social media where so many people now are creating great content and reaching unique audiences, Hypothesis utilises advanced analytics and algorithms beyond mere follower count. It considers audience engagement metrics, including likes, comments, shares, and overall engagement rates. This cutting-edge platform offers a data-backed approach to influencer discovery, ensuring brand safety and authenticity.  Brands identify trending and upcoming influencers based on their growth rate, previous brand collaborations or audience affinity, fostering impactful and result-driven marketing campaigns.

    The platform also goes beyond quantitative measures to focus on qualitative aspects of content. It assesses the content by potential influencers to ensure it aligns with a brand’s values and target audience and resonates with the brand’s messaging and goals. This enables brands to nurture meaningful and impactful collaborations in the ever-evolving landscape of social media influence.

    On OML Entertainment’s journey in 2023 and the key milestones or special moments that it captured this year

    In a nutshell, 2023 was an exciting and eventful year for OML Entertainment and we were able to achieve milestones in various areas. It’s very difficult to list everything we’ve done but some great moments for us include:

    1.    Dr Trinetra Haldar Gummaraju starring in the two shows: Made in Heaven Season 2 and Rainbow Rishta Season 1
    2.    Dolly Singh attended the Cannes Film Festival 2023
    3.    Our digital agency business Global Creator Network (GCN) has grown to become one of the leading digital agency businesses in India in just two years
    4.    1862, our branded content and influencer marketing vertical of OML Entertainment which is active in 22 countries, forayed into first North American with our first every campaign for the launch of Santa Teresa Rum
    5.    Half Pant Full Pants, an Amazon web-series produced by OML Studios won multiple awards at ITA Awards 2023.
    6.    Zakir Khan performed Mannpasand at London’s historic Royal Albert Hall, making him the first Asian Comedian to Perform at Royal Albert Hall, London. Zakir Khan also won 2 awards at ITA Awards 2023 for for ‘Tathastu’ and ‘Farzi Mushaira’
    7.    Larissa D’Sa won the Travel Creator of the year award at The Myntra Glammys Powered by Grazia.
    8.    We launched Hypothesis – our influencer marketing and analytics martech tool

    On OML Entertainment’s forecast and resolutions for 2024

    We will continue to drive the pop culture narrative for fans and consumers working together with our artists and brands partners. Our resolution is to keep the world entertained, our clients at the core, artists at the centre – all while making sure we’re doing cool things that make all of us at OML happy and proud!

  • 45 IAA World Congress set to make waves in Penang, Malaysia from 6 to 8 March, 2024

    45 IAA World Congress set to make waves in Penang, Malaysia from 6 to 8 March, 2024

    Mumbai: The International Advertising Association (IAA) is to unveil the forthcoming 45 IAA World Congress poised to captivate Penang, Malaysia, from 6 to 8 March, 2024. Against the dynamic canvas of a rapidly evolving global landscape, this landmark event pledges to unite influential leaders and trailblazers from the advertising and marketing realm for an immersive three-day experience brimming with insightful discussions, innovation showcases, and unprecedented networking opportunities.

    At the core of the 45th IAA World Congress lies the compelling theme ‘Brand: Re-Code, an imperative call for businesses to adapt, infusing creativity, compassion, and technology into their strategies to redefine brand narratives. In an era characterised by transformative shifts – social, economic, and technological, organisations must recalibrate their approaches. The vulnerabilities exposed by recent crises underscore the need for a re-evaluation of traditional brand models and the adoption of agile operating frameworks.

    The 45 IAA World Congress aims to probe into cutting-edge trends shaping the advertising landscape. Through engaging dialogues, insightful knowledge exchanges, and the sharing of best practices and case studies, attendees will gain illuminating insights into frameworks that empower brands not only to thrive but also to positively impact the evolving global scenario.

    Building on the resounding success of the 2019 IAA global Congress in Kochi, India which witnessed a remarkable gathering of industry experts, the 45th IAA World Congress in Penang is poised to establish new benchmarks. Penang, renowned for its rich cultural heritage and exceptional connectivity, provides an ideal backdrop for nurturing meaningful collaborations and connections among industry professionals.

    Expressing his excitement, 45th IAA World Congress President, Chairman IAA Malaysia Penang John Chacko said, ‘The convergence of social, economic and climate issues, along with rapid technological advancements has created a new reality for businesses to navigate. Equally, social issues such as inequality, diversity and inclusion have gained significant attention with customers and the workforce demanding more ethical practices all around. All these issues would be discussed and debated by senior global experts in Penang. And Penang itself is a wonderful confluence of diversity, heritage, and culture.”

    Eros Media World PLC and IAA global vice president & area director, APAC Region, Group CEO Pradeep Dwivedi added, “The Indian media, advertising and marketing talents are making big waves globally in creative excellence, impact and effectiveness. The IAA World Congress 2024 in Penang, Malaysia offers Indian delegates with the perfect blend of learning and sharing the same with the worldwide community of professionals. I am confident of its wide appeal and benchmark level of participation from India, coming on the back of the phenomenally successful IAA World Congress previously held in Kochi, India. I am especially delighted to share that my good friend and an esteemed industry colleague Avinash Pandey, CEO, ABP Network has been chosen as the leader of the Indian Delegation to IAA World Congress at Penang and looking forward to it. With Indians not needing visas to come to Malaysia the path has been made even easier for a good participation from India.”

    Further, President IAA India chapter and CEO ABP Network Avinash Pandey said, “The 45th IAA World Congress marks a pivotal gathering, echoing the success of our 2019 Congress. It serves as a hub for innovative ideas and transformative discussions, shaping the future of our industry. We eagerly anticipate a robust Indian delegation, expecting invaluable insights and collaborations.”

    The 45 IAA World Congress will feature an exceptional line-up of some influential figures as speakers from the creative and marketing domain. Some of them will include Maher Nasser (UN director of Outreach Communications), YAB Chow Kon Yeow (chief minister of Penang), Dr. Alex Connock (senior fellow, Oxford University), Tan Sri Tony Fernandes (founder CEO of Air Asia, Capital A), Caroline Yap (MD, Global Google AI Business), Dato’ Loo Lee Lian, CEO of Invest Penang, Dato’ Seri Paduka Maimunah, executive director of UN-Habitat, and Ashwin Gunasekaran, CEO of Penang Convention & Exhibition Bureau (PCEB), amongst others.

    With its focus on fostering innovation, collaboration, and redefining brand strategies, the 45 IAA World Congress invites global leaders, industry experts, and visionaries to be part of this transformative journey.

    More about the event – https://www.iaawc.com/

  • Party Cruisers Ltd: 30 years of managing unforgettable events

    Party Cruisers Ltd: 30 years of managing unforgettable events

    Mumbai: Party Cruisers Ltd (PCL), a leading event management company, proudly announces significant milestones and initiatives to mark its growth and commitment to its team members.

    Listed on the National Stock Exchange (NSE), Party Cruisers Ltd has been revolutionising the events and wedding industry since its inception in 1994. Established with a focus on corporate events, PCL has evolved into a renowned brand specializing in curating and executing lavish weddings and a spectrum of event services, showcasing a legacy of excellence spanning over three decades.

    Under the visionary leadership of Zuzer Lucknowala, Party Cruisers Ltd has orchestrated remarkable events. Their clientele includes renowned individuals like Arpita Khan, Adnan Ul Mulk, Shahid Kapoor, Sanjeev Kapoor’s Daughter (Darren + Rachita), Anuttam & Manasa Reddy (Reddy Groups), Nishtha Srinivasa + Vishnu, Alanna Pandey & Ivor Mc Curry. They are known for their luxurious weddings but they have also organized corporate events for prestigious companies such as Pfizer, ING, iMocha, IBG, Chandak Groups, and more. The company’s portfolio boasts an array of successful projects, including events for Times Of India, Wedding Sutra, trailer and look launch for the Marathi movie Dharamveer, Movie Launch event of the first Lion King in Mumbai, McDonald’s Outlet opening, and the launch of various MTV shows, among others.  Under the introspection of the beloved founders, Party Cruisers Ltd. eventually had four major brand divisions, namely, House of Vivaah, Vows Vachan, Event Factory, and Live Space. Their newest and yet another major brand division is Venue Affairs.

    Zuzer Lucknowala’s commitment to nurturing talent and transforming the perception of event management as a viable career path has been integral to PCL’s success. The company prides itself on providing not just jobs but sustainable careers, fostering an environment where the upcoming talents can thrive and grow professionally.

    Speaking on the occasion, Zuzer and Rachana Lucknowala, the founders of Party Cruisers Ltd, emphasised the company’s commitment to its team member’s contribution. As a token of appreciation for their dedication and hard work, the long-serving members were honored with Employee Stock Ownership Plans (ESOPs). This initiative reflects the founders’ belief in sharing the company’s success with those who form its core foundation.

    “The NSE listing has been a pivotal moment in our journey, and it is important for us to recognize and appreciate the invaluable contributions of our team,” said Party Cruisers Ltd CEO and MD Zuzer Lucknowala. “At Party Cruisers Ltd, we are not just building events; we are building careers and fostering a culture of inclusivity and growth by making this unorganized industry more structured & systematic.”

    With a vision to become the global go-to destination for weddings and events and a mission centered on transparency and collaboration, Party Cruisers Ltd continues to set new benchmarks in the industry.

    For more information about Party Cruisers Ltd and its services, visit: https://www.partycruisersindia.com/

  • Boho Bazaar 5.0 returns with spectacular Diwali shopping & music festival

    Boho Bazaar 5.0 returns with spectacular Diwali shopping & music festival

    Mumbai: Boho Bazaar – the biggest shopping & music festival is all set to dazzle with its fifth edition for a special Diwali fiesta where the festivities will unfold from the 3 – 5 November 2023 at Gate No. 2 of JLN Stadium, Delhi from 12 pm to 10 pm.

    A Shoppers Paradise

    Boho Bazaar 5.0 promises to be a shopping extravaganza with over 300 carefully curated pop-ups, each representing the best of homegrown brands from every corner of the country. There will be a vast array of offerings, from lifestyle products to home decor, apparel to accessories, pet goods to unique merchandise, and even gourmet treats along with festive Diwali gifting options. Find niche brands like The Blue Brigade, Pure Soul, All About Her, Fiorella Jewels, Mikrokosmos & Kasaa Hues to name a few. Attendees can look forward to special discounts and exciting surprise giveaways through the fest.

    Exquisite Culinary Delights

    There will be an assortment of over 50 delectable food stalls, offering mouth-watering street food, gourmet delicacies, Asian flavours, unique desserts, and more. Multiple bars will heighten your experience with refreshing beers and exotic concoctions.

    Lively Entertainment Options

    With over 15 homegrown, mind-blowing artists and live bands to serenade the atmosphere, dedicated entertainment zones, creative workshops, and engaging activities, this event promises the epitome of enjoyment for attendees of all ages – adults and children alike.

    Boho Bazaar organizer and co-founder Digant Sharma expressed his excitement, “What makes this edition unique and special is that it’s a Diwali Edition, the first of its kind. With a growing eagerness amongst people, we have curated a lot more pop-up stalls, activities and surprises to give the perfect Diwali vibe. Boho Bazaar 5.0 is going to be the Biggest Diwali shopping festival, welcoming kids and adults to let loose and immerse themselves fully in the 3-day fest!”

    With all this and so much more in store, Boho Bazaar 5.0, 2023 is set to be the perfect place to spend your Diwali weekend – shopping, feasting, and grooving to foot-tapping tunes with your friends and family!

    When: 3, 4 & 5 November, 2023 (Friday, Saturday & Sunday)

    Where: Gate No 2, JLN Stadium, Delhi

    Timings: 12 (Noon) to 10 PM

    Get Your Tickets On Paytm and Paytm Insider.

    https://insider.in/boho-bazaar-the-epic-flea-market-diwali-edition/event

  • Messe Stuttgart enters Indian market with the launch of DIDAC Skills

    Messe Stuttgart enters Indian market with the launch of DIDAC Skills

    Mumbai: Messe Stuttgart, a name synonymous with excellence in the international trade fair and exhibition industry, is poised to leave an indelible mark on the Indian business landscape with its formal entry into the Indian market. Drawing from a storied 80-year history in Germany, Messe Stuttgart brings with it a legacy of trade fairs and exhibitions that have been instrumental in fostering business growth, knowledge exchange, and international collaborations across various industries. The company announced its Indian foray in a gala launch ceremony graced by Honourable Minister of Skill Development and Entrepreneurship (Maharashtra) Mangal Prabhat Lodha as the chief guest along with other key dignitaries, consulates, ambassadors, and business tycoons.

    The company’s expansion into the Indian market includes the launch of its subsidiary, Messe Stuttgart India, as well as the introduction of three flagship events. These exhibitions are set to revolutionize the way business is conducted in India. MOLDEX, the International Fair on tools, patterns, and mould making, and FASTNEX, the international trade fair for the fastener and fixing industry, are slated to showcase cutting-edge innovations and facilitate both domestic and international exposure for businesses across India.

    “We are gathered here today to celebrate the launch of Messe Stuttgart India and the launch of DIDAC Skills, initiatives that will collaborate closely with the citizens of Maharashtra and the Government of Maharashtra. India and Germany share a special bond, with our two nations having much in common. Germany has long been a friend to India, and its expertise in machinery and technical fields is renowned. The fact that Germany is bringing a skills exhibition to India reflects its goodwill and intention. India has a vast workforce, and we need robust support for skill development. Through this new collaboration, together, we aspire to elevate exhibitions and skills development to new heights and attract a larger audience. We come with genuine intentions, a commitment to transparent working, and a long-term vision. We aim to work in close partnership with the government, supporting our students and contributing to their future success.” said Shri Mangal Prabhat Lodha, Honourable Minister of Skill Development and Entrepreneurship (Maharashtra).

    “We are thrilled to bring Messe Stuttgart’s legacy of excellence to the dynamic Indian market. Our entry into India signifies the beginning of a new era in the world of trade fairs and exhibitions. With Messe Stuttgart India, the possibilities are endless, and we are dedicated to making a significant impact on business, education, and skill development in India,” said Messe Stuttgart CEO Roland Bleinroth.

    Messe Stuttgart’s history in the trade fair industry is one of global acclaim. With a strong foothold in Europe, the company has consistently demonstrated its prowess in orchestrating over 60 successful trade fairs of which 40 are the organisation’s own shows and 100 exhibitions each year that drive industry development and innovation. Messe Stuttgart now brings this rich history and a reputation for excellence to India.

    LogiMAT India, a satellite show of LogiMAT Stuttgart, is another feather in Messe Stuttgart India’s cap. It is the world’s largest Intralogistics exhibition and will serve as a hub for the entire logistics community, including intralogistics, transportation management, warehousing, supply chain solutions, and automation. Supported by Invest India, LogiMAT India is poised to drive innovation and excellence in the logistics industry.

    Messe Stuttgart India has taken a significant step in its journey by acquiring DIDAC India, Asia’s largest and India’s sole Exhibition and Conference for Education and Skilling Resources. This strategic acquisition is a testament to Messe Stuttgart India’s commitment to fostering growth and collaboration in the education and skilling sector.

    In addition, Messe Stuttgart India is excited to introduce DIDAC Skills, a specialised offshoot that will focus exclusively on skill development for India’s youth. DIDAC Skills is envisioned as a platform that bridges the gap between education and employability by showcasing the latest advancements, training programs, and opportunities in various technical fields.

    Looking to the future, Messe Stuttgart India is committed to revolutionizing the world of trade fairs and exhibitions in India. The company’s vision includes providing growth opportunities for businesses, fostering domestic and international collaborations, and creating a dynamic platform for knowledge exchange and innovation.

    “As we set foot into the dynamic Indian market, we bring with us not just our legacy but a promise of transformation. Messe Stuttgart’s shows are more than just events; they are catalysts for industry growth and innovation. We are here to stay, and we are here to make a difference. Our shows are poised to be game-changers, ushering in a new era of opportunities, collaborations, and progress in the industry.” Messe Stuttgart India managing director, and CEO Sachin Patil.

    Messe Stuttgart’s entrance into India is a momentous occasion that heralds a new era of growth, collaboration, and innovation. The company’s impressive history and global reputation make it a formidable addition to India’s business landscape, with a vision that extends far beyond today.

  • Nesco Group stands as a beacon of innovation and versatility

    Nesco Group stands as a beacon of innovation and versatility

    Mumbai: In the dynamic landscape of Mumbai’s business ecosystem, Nesco Group stands as a beacon of innovation and versatility. With a diverse portfolio spanning real estate, hospitality, events, and engineering, Nesco Group has carved a niche for itself as a conglomerate that redefines industry standards. At its core, Nesco Realty leads the way in sustainable, state-of-the-art workspace towers, while Nesco Foods boasts one of Mumbai’s largest non-flight kitchens. The Bombay Exhibition Centre, a cornerstone of trade and commerce, sets the stage for major events and exhibitions, positioning Mumbai on the global map of trade fairs. Meanwhile, Nesco Events brings to life some of the city’s most anticipated gatherings, creating a unique entertainment legacy. Lastly, Indabrator, Nesco Group’s engineering arm, pioneers surface preparation with cutting-edge technology. With a track record of innovation and a commitment to excellence, Nesco Group is poised for continued growth and success in the years ahead. Join us in exploring the realms of ingenuity and impact with Nesco Group.

    Indiantelevision.com in an email interaction spoke to  Kumar Razdan, VP of Nesco Events the creation of “Rangilo Re and much more..

    On inspiring the creation of “Rangilo Re,” and evolving over the past five editions

    Navratri in Mumbai is a vibrant celebration, and Rangilo Re has redefined the festival experience by introducing air-conditioned Garba festivities within a dome, combating the October heat. Over the past five years, Rangilo Re has grown significantly in terms of visitor numbers and recognition as a premier Navratri celebration venue in the city. We offer excellent accessibility near local train and metro stations, ample parking, and a wide variety of delicious food choices. If you’re looking for a comfortable and enjoyable Navratri celebration, Rangilo Re is the ultimate destination in Mumbai.

    Share some insights into the artistic elements that will be featured at the event.

    We are in our fifth year right now. And the relationship we have with Parthiv Gohil, which dates back to season 1, is still going strong. People enjoy his performances, and he knows how to keep them spellbound every year. He is someone who has a broad variety of songs and music for the festival. His group of musicians and fellow vocalists are similarly talented. Along with the typical Garba and Dandiya songs, Mumbai-specific Bollywood and Marathi music may also be anticipated.

    On attendees expect from the culinary delights offered at “Rangilo Re”

    In our dedication to delivering an exceptional experience, we have gone above and beyond this year to ensure that our food offerings are nothing short of excellent. Our expansive food court at the venue boasts a diverse range of culinary delights, spanning from traditional continental dishes to delectable South Indian street cuisine and beloved local favourites. We’ve curated a menu that caters to all tastes and age groups, guaranteeing a delightful dining experience for all our visitors.

    On the ways has your extensive experience in live entertainment and e-commerce influenced the planning and execution of “Rangilo Re”

    I always believed that technology cannot be ignored in a country like ours, where the majority of the population is under 35 years old, which also makes up the core demographic of event attendees. So, even if we are certain that a show like this has enough traditional aspects, we also cleverly incorporate technology. For instance, the clever use of technology on stage and even in improving customer experience When it comes to purchasing tickets and using them at the venue, we make use of the greatest technology available. Even all of the food served at the event is accounted for via non-cash methods and internal systems.

    Please share some behind-the-scenes details about the preparations for India’s largest indoor Dandiya festival.

    As we celebrate our fifth year, the expectations from our event have risen, and to meet these expectations, Parhiv Gohil and I at Nesco Events are working diligently to create a truly mesmerizing experience. This year, we’ve taken an exciting step by launching a substantial influencer campaign, featuring a relevant visitor on stage each day, catering to the show and its viewers. Our longstanding expertise in this area, spanning nearly a decade, has positioned us as industry leaders. However, our current focus is on building and expanding intellectual properties like Rangilo Re, KULA, Paddy Fields, and others, establishing ourselves as premier producers, promoters, and venues in the live entertainment industry. These efforts have allowed us to connect with significantly younger audiences and bring a fresh vibrancy to our events.` 

  • NESCO’s ‘Rangilo Re’ Dandiya festival returns for fifth year

    NESCO’s ‘Rangilo Re’ Dandiya festival returns for fifth year

    Mumbai: Nesco Ltd is thrilled to announce the return of the highly anticipated fifth edition of “Rangilo Re,” India’s largest indoor Dandiya Festival. This cultural extravaganza is set to captivate audiences from 15 to 23 October at Nesco’s spacious and fully air-conditioned indoor venue, equipped with ample parking facilities.

    This year’s edition promises to be an immersive cultural journey, featuring a live performance by the renowned artist Parthiv Gohil. Over the past four years, Rangilo Re has firmly established itself on the Navratri calendar, attracting over 150,000 attendees from diverse backgrounds to partake in this nine-day celebration.

    Highlights: Performance by the renowned artist Parthiv Gohil, an exciting best dressed contest spanning diverse age groups, and a meticulously curated culinary adventure, offering an array of traditional and fusion cuisines.

    Come join us to celebration Rangilo Re 15 October onwards:

    Date: 15 to 23 October 2023 
    Day: Sunday to Monday
    Venue – NESCO Centre, Goregaon, Mumbai

    Book your tickets now:

    Tickets available on Insider:
    Insider: https://shorturl.at/lBLRY /

  • BBDO Asia and BBDO India host exclusive event in India

    BBDO Asia and BBDO India host exclusive event in India

    Mumbai BBDO, the global marketing and communications agency synonymous for its work on many of the world’s most famous brands hosted an exclusive client event in India this week.

    The event marked the unveiling of key insights from the latest study on brand purpose in Asia, which was carried out under the agency’s BBDO Voices insights program by BBDO Asia. The study explores the relevance and impact of using brand purpose as an approach to brand positioning and uncovers important by-country nuances that marketers in the region need to navigate to build their brands successfully across markets in the region.

    BBDO Voices, now celebrating its 13th year, has provided valuable insights and thought leadership to brand marketers, planners, and creatives in China. This latest study marks the expansion of the program’s coverage to also include other key Asian markets such as South Korea, Japan, Thailand, the Philippines, and India.

    BBDO Asia CEO TzeKiat Tan highlights the pivotal role of India in the Asian brand landscape, owing to its rapid population growth and dynamic market. She stated, “India holds great significance for us, and in a market as dynamic as this, it’s essential for brands to embrace diverse cultures and consumer perspectives for success. The insights from this study provide us with valuable knowledge to building a strong brand presence in markets like India.”

    BBDO India CEO Suraja Kishore added, “The report is revealing in the fact that unlike in developed nations, in developing countries like India people expect brands to go beyond selling. Indian consumers want brands and companies to do their best for the ecosystem they deal in, e.g. if you are an automobile brand then consumers expect you to also look at how can you improve the quality of roads, or how can you enhance safety on the roads or clean toilets on the highway. We believe that brands can have a meaningful impact on society and culture. BBDO Voices will further help marketers, brands and companies build effective purpose-driven brand narratives beyond their own gain when wanting to connect with consumers in India.”

    Speaking about BBDO Voices, BBDO India chairman and chief creative officer Josy Paul said “People are looking for meaning not brands. By combining the quantitative data and intelligence of BBDO Voices with the emotional data and deep listening understanding of BBDO India, we can deliver greater connection, conversation and conversion for brands.”

    According to BBDO Asia’s latest report, Asian consumers actively seek brands that align with their values and address critical societal topics, such as environmental, social, and governance (ESG) principles, diversity, equity, and inclusion (DE&I), and women empowerment.  

    Among the four major trends identified to watch are:

    1. Climate change to likely speed up the importance of brand purpose. Environment and sustainability issues are the leading social topic Asian consumers want brands to champion the most today. As the effects of global warming intensifies, more consumers will look to brands to embrace a sense of urgency and be part of the solution rather than the problem. When this happens, brand purpose will significantly impact brand and customer relations much more than now.

    2. Brand purpose will become De Riguer for marketers as Gen Z Asian consumers come of age and take over society. While traditional mindsets and narratives still persist in the region, those under 25 demonstrate progressive voices on issues like LGBT+ acceptance and advocacy. They will expect brands to be their voice, and brands that do not stand for a social purpose will lose social currency.

    3. Brands will increasingly have the same accountability as quasi-government bodies. This is especially true in the developing regions of Asia where consumers are 20 per cent to 40 per cent more likely to have sought out brands due to its perceived impact on society. Here, citizens expect brands to step up and fill gaps which public governance systems often cannot. In this sense, consumers in developing parts of Asia will continue to expect brands to embrace the same agenda as governments.

    4. Brand purpose is Asia will have Asian characters. Brand purpose in Asia can never exist in a vacuum. Among those who bought a purpose brand within the three months prior to the survey, 6 out of 10 also bought it for its functional characteristics. To be relevant to the region’s consumers, a brand purpose narrative will always need to be rooted in what the product or service is supposed to functionally deliver. It also needs to be supplemented by rational/functional content along the customer journey.

    With its latest study, BBDO Asia hopes to help marketers, brands and companies build effective purpose-driven brand narratives beyond their own gain when wanting to connect with consumers in this region.  

    To access the full report and gain valuable consumer insights from each country examined, please click here.

     https://bbdo.com/thinking/63e28a3df1e61d2f74e27945

  • Wunderman Thompson South Asia’s ex-CTO Roopa Badrinath launches Turmeric Consulting

    Wunderman Thompson South Asia’s ex-CTO Roopa Badrinath launches Turmeric Consulting

    Mumbai: With a vision of helping organisations create diverse and equitable spaces for people to thrive for who they are, Roopa Badrinath, HR veteran and ex-chief talent officer of Wunderman Thompson South Asia has officially launched Diversity, Equity Inclusion (DEI) consultancy – Turmeric Consulting.  The Volatile, Uncertain, Complex, Ambiguous (VUCA) world that we live in demands resilience and sustainable operating models from organisations.  Diversity of thought emanating from a diverse workforce with different lived experiences is the need of the hour.  Turmeric Consulting is a response to the times, offering a holistic and intersectional approach to its services and specialised offerings.  This helps organisations embrace differences, create inclusive work cultures, enable them to conduct their business with purpose and engage more meaningfully with all their stakeholders.

    An award-winning professional with over 25 years of experience in the realm of DEI, HR, Training & Development, Badrinath is a DEI Practitioner and Certified Diversity Auditor (ISO 30415:2021).  She is also a Google-certified #IamRemarkable Gold Tier facilitator having trained more than 350 women worldwide in self-advocacy skills. A ‘talent enabler’, Badrinath is passionate about leveraging her vast experience in people strategy and employee experience to enable behaviour and mindset shifts through systemic interventions.  Prior to launching Turmeric Consulting, Badrinath served as the chief talent officer at Wunderman Thompson South Asia.

    The world has been inflamed by exclusionary practices based on gender, sexual orientation, caste, abilities, social status, and age, to name a few. Turmeric Consulting truly believes that workplaces can be catalysts for social change. It aspires to enable organisations to create a culture of belonging where all people feel included and welcomed irrespective of their identities.

    Deriving its name from Turmeric, known for its healing properties, to its carefully curated brand identity where each letter supports and ‘enables’ the other, the consultancy intends to partner with organisations in their DEI journey by offering end-to-end consulting, assessments, audits, and customised training programs for better business outcomes and social impact.

    Commenting on the launch of her new venture, Turmeric Consulting founder Roopa Badrinath said, “DEI is about being intentional and intersectional. It is about deliberately providing opportunities for all, creating level playing fields and ensuring that all voices are heard, so that people can realise their full potential by knowing that they matter, and their opinions and perspectives make a difference.

    Every employee wants to be valued and treated with respect and have an opportunity to succeed. They want to belong, feel supported and be able to advance. Today, Gen Z and millennials who make up much of the workforce, are extremely purpose-driven and want to see companies not only champion social causes, but also walk the talk. With organisations being held accountable for inclusive and equitable practices by multiple stakeholders, the need for DEI interventions have never been greater.

    Organisations are on the lookout for a partner who can conceptualise and contextualise scalable DEI strategies, curated to match their requirements. With Turmeric Consulting, my goal is to partner with organisations in their DEI journey, to help change mindsets and attitudes, so eventually an equitable future gains momentum.”

    “DEI is not just about compliance.  It has a business, talent, and social justice case.  A diverse workforce with diversity in thinking leads to better ideas, creative problem-solving, collaboration, and innovative products and services. Employees are emotionally and intellectually connected to the organisation, leading to a reduction in attrition.  All of this has a direct positive impact on the top line, margins, and profits of the organisations.  You can only get there when the status quo is challenged, and all the systems and processes are looked at from a DEI lens. I chose to launch Turmeric Consulting in the Independence Day month as freedom for me is embracing diversity and differences and fostering change to free us from the shackles of prejudice, biases, and judgment. While it requires consistent effort and commitment, I deeply believe in the intentionality of organisations to spark meaningful change and be a force for good. I see Turmeric Consulting as an enabler to help organisations translate their intent into action,” added Badrinath.

  • Promax India 2023 showcases innovation and insight

    Promax India 2023 showcases innovation and insight

    Mumbai: The realm of entertainment has been making waves all over the world with its extraordinary content creations. Recognising the most trailblazing ideas, the Promax Awards stands as the country’s premier celebration of outstanding achievements in the M&E industry. Promax India will mark the pinnacle of success for leading brands in entertainment marketing and design as it hosts its latest edition on 24-25 August in Mumbai. The Promax India Awards 2023 will continue the tradition of honouring leading brands across 60 categories for their innovation and foresight, including the ‘Arnab Chaudhuri Rocket Award’ in memory of the animation legend and promo genius, Arnab Chaudhari, director of India’s most iconic animated feature, Arjun the Warrior Prince. This award not only recognises rising stars in the world of promotions but also comes with prizes totalling Rs 1.6 lakh, proudly sponsored by TRZY.

    Promax India goes beyond celebrating the best creative brands in entertainment, marketing, promotion, and design. It also provides a platform for industry professionals to gain valuable insights and skills. The two-day event features prominent speakers who will ignite valuable conversations on the challenges faced in the M&E industry and how to stay ahead of the game.

    Newly introduced this year, the Senior Leadership Luncheon, an exclusive event open only to upper management, will be held on 24 August at The Club Mumbai. This full-day event features three industry experts, Lee Hunt, David Shing, and Prasoon Pandey who will share their insights on the latest industry trends, fostering stimulating conversations and the exchange of ideas among attendees. Simultaneously is the creative boot camp, titled “The Anatomy of a Clip-Based Promo”, at Atlas SkillTech University. Helmed by Vikki Stephenson, a senior creative consultant with 20 years of experience in creating award-winning campaigns for renowned brands, this boot camp is open to all professionals aiming to elevate their creative bar and produce world-class promos.

    The conference and awards show will be held on August 25 at the Radisson Hotel Goregaon. The conference features the highly anticipated session, ‘New Best Practices 2023’ by Lee Hunt, which analyses how the industry continues to be reshaped by the competition between linear and streaming platforms. The Digital Prophet, David Shing, will enlighten us on the impact as we rapidly and extensively connect to the digital world. India’s very own visionary, Tamagna Ghosh, will curate and showcase the best of the best design and promotion from across the globe in another popular session, WORLD GOLD. Returning to this year’s Promax India Awards Show are the dynamic duo from RED FM, RJ Rocky and RJ Purab, who will host the event.

    Promax India extends its heartfelt appreciation to its sponsor, Zee Bangla, for their valuable support. Their partnership has been instrumental in the success of Promax India.

    Commenting on the occasion, Promax India conference director Andy Chua said, “The Promax India Awards 2023 is where we recognise and celebrate the remarkable achievements of the Indian M&E industry. For over two decades, we have witnessed the industry’s incredible growth and innovation. So must we in Promax India to continue to evolve  and meet the needs of the community we serve. We look forward to welcoming you all to an improved and extraordinary event filled with inspiration and insights to meet the challenges ahead.”

    Prime Video head of India Originals Aparna Purohit, and Promax India 2023 Awards Chair said, “To celebrate stories that intrigue, engage, inspire, and help build not just the brands but also contribute towards the cultural zeitgeist of our times is indeed a huge honour. Promax Awards commemorate the rich and diverse creative excellence by recognizing the minds behind some of the most spectacular brand and marketing campaigns. I am thrilled to have the opportunity to go through some of the finest creative work from India, and award them for their contribution to the world of entertainment.”

    “The Promax Awards are enriching because exchanging ideas multiplies them, and that is how culture is nourished,” said Pandey.

    “The Promax Awards celebrate the power of creativity in the realm of entertainment and content marketing. It’s a testament to the industry’s ability to captivate and engage audiences through innovative campaigns that leave a lasting impact. These awards recognize the brilliance that fuels the magic of storytelling” said Trailer Park Group managing director APAC Tamagna Ghosh.