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MUMBAI: IntelliGrape, which is a leading player in building custom Big Data solutions, has joined hands with DataStax to increase the adoption of their Apache Cassandra-based...
MUMBAI: Holding companies seem to be speeding up the process of adding specialised digital agencies in their kitty. WPP, the British holding company has announced...
MUMBAI: It was last week when Publicis Groupe, the French holding company had announced the launch of ROAR, an agency of hand-picked talent drawn from across the...
MUMBAI: When large network companies are looking at acquiring smaller speciailsed digital agencies, the Dentsu Aegis Network, which was formulated last year, has taken a different...
MUMBAI: iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment India. The agency won the business following...
NEW DELHI: As internet users increasingly demand high-quality content at lightning-fast speeds, Verizon Digital Media Services is responding by adding direct local connectivity from its network...
MUMBAI: Publicis Groupe to bring together strategy, creative, user experience, media, and analytics under one roof has announced the launch of ROAR. It is an...
MUMBAI: Pritish Nandy Communications’ (PNC) subsidiary PNC Productions has been renamed as PNC Digital. With this, the company will define its business objectives. The information was...
MUMBAI: WPP’s wholly owned operating company, XM Asia, a JWT company, has agreed to acquire a majority stake in Sofresh, a digital creative agency in Vietnam....
MUMBAI: Red Fuse Communications, WPP’s full-service integrated global agency has designed and implemented an engaging digital campaign for Colgate visible white. Through this campaign, titled ‘visibly...
MUMBAI: Getit Infomedia, and To The New, have come together to offer market access and strategic mentorship to entrepreneurs through a non-traditional platform – ‘ScaleIQ’. ...
MUMBAI: Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur healthcare and foods division. Some...
MUMBAI: Ignitee Digital, a To The New group company, has announced the launch of Social IQ, an integrated social CRM offering. The solution is designed...
MUMBAI: Those in the habit of not taking digital agencies seriously may want to do a rethink on that one, given the sheer number of campaigns...
MUMBAI: Looks like news channels are not only focusing to revamp content but are also looking at revising their marketing strategies. CNBC Awaaz is currently...
MUMBAI: Hungama Digital Media Entertainment, South Asia’s largest digital entertainment and marketing company has been awarded a Gold Abby at the recently concluded Media Abby’s 2014. The...
NEW DELHI : Tangerine Digital, India’s leading digital content solutions provider, a part of TO THE NEW ecosystem, has announced the launch of its Analytics Driven...
Mumbai: Consumer electrical and electronics company, V-Guard, has appointed RAPP India as its digital agency. RAPP India’s mandate will be to plan strategic initiatives for...
MUMBAI: On the eve of 26 May, while the nation was glued to TV sets as India’s 15th prime minister, Narendra Modi took the oath, people...
MUMBAI: With more and more sectors moving to digital platforms to engage audiences, Tangerine Digital has announced the launch of analytics driven content services to aid...
MUMBAI: While social media is an important ingredient of the digital mix of most Indian brands today, many aspects like video are nowhere close to realising...
MUMBAI: After partnering with IPG’s full-service digital agency Interactive Avenues last year, Lowe Lintas & Partners is taking the association to the next level and re-launching...
MUMBAI: Digital L&K Saatchi & Saatchi crafted an online campaign ‘Half Stories – The Journey of Doing Right’ for Tata Capital. The campaign aimed at connecting...
MUMBAI: Social-mobile-video marketing is an area waiting to be explored, at least in the Indian context. However, players like Digital Quotient – which already has a...
MUMBAI: The data driven social & mobile marketing firm, Digital Quotient, has announced the addition of Bhaskar Singh to its team. The move is in...
MUMBAI: AMFI’s web presence gets a makeover. Rage Communications, India’s leading web services company, in partnership with Metal Communications has recreated and enhanced the Internet presence...
NEW DELHI: Digital video solutions vendor, itaas, is being acquired by Cognizant, though no details of the financial terms involved have been disclosed. The Atlanta,...
MUMBAI: In order to reposition the brand perception Garnier Fructis has gone ahead to add an improved formula to its product. The brand recently conducted a...
MUMBAI: The 2014 elections have been very different from the previous ones; never before have elections created so much buzz especially among the youngsters. Media...
MUMBAI: UNICEF India is currently in the process of scouting for a digital partner. Industry sources have confirmed that the multi agency pitch is underway in...
MUMBAI: Tangerine Digital managed and promoted, Blogmint, has launched an app for cricket enthusiasts, world over. Called ‘The Loudest Cheer’, the app aims to connect all...
MUMBAI: India’s low ad-spend-to-GDP ratio makes it one of the most promising ad markets globally, says IIFL’s Institutional Equities. In a Media sector report titled “India:...
MUMBAI: With elections just a couple of days away, the debate over the role social media will play in these Lok Sabha elections has just got...
MUMBAI: The analytics arm of To The New, ThoughtBuzz, has launched a new analytics platform – Omnio G. The platform is an advanced, feature rich...
MUMBAI: Increased graphic and visual content in this age of digital and social media communications leaves you engaged, entertained and sometimes even frustrated. This is true...
MUMBAI: Video consumption in the country has been on an exponential growth, giving rise to a growing demand for original digital content. India has approximately 50...
MUMBAI: TO THE NEW, Asia’s leading integrated digital services network, today announced a strategic partnership with Sokrati, a popular ad technology and analytics company. The strategic...
MUMBAI: Hungama Digital Services has created a unique and one-of-its kind photography led social media campaign for Bing, one of the leading search engines by Microsoft....
MUMBAI: The only awards for India’s student community returns with10 new briefs set out by some of India’s biggest brands. Kyoorius, a not-for-profit initiative by Transasia...
MUMBAI: STARCJNetwork India Pvt. Ltd. (“STAR CJ”) appoints Digital Strings, a Mumbai based startup, to manage their online marketing activities. The account will be handled by...
MUMBAI: Raising iBrows, a leading Audience Engagement Specialist with a wide range of services, announced today the launch of its operations with the opening of its...
MUMBAI: WPP’s Data Alliance and DataSift today announced a global data partnership enabling WPP companies to access data from the world’s leading social networks through DataSift’s...
MUMBAI: Ozone Media, an India-based digital technology company, has entered into a partnership with MicroAd, an online ad platform company in Japan, to enable dynamic retargeting...
MUMBAI: Dentsu Digital has recently been awarded digital duties of Gatsby, a part of Mandom India. The account win was the outcome of a multi...
MUMBAI: “Internet is just a world passing around notes in the classroom,” said American television host and stand-up comedian Jon Stewart about the whole world wide...
MUMBAI: Garnier Men that initiated the PowerLight A Village campaign earlier this year in collaboration with Project Chirag with an aim to light up hundreds of...
Mumbai: Defiance Technologies, a Hinduja Group Company, has announced its partnership with Bridgeline Digital to bring the iAPPS, an integrated digital marketing platform to its customers....
MUMBAI: Wouldn’t it be really good if all the knowledge from across the world can be accessed from one place? That is what a recent initiative...
MUMBAI: Verizon Digital Media Services has acquired the assets and operations of upLynk, a technology and television cloud company. The move is a part of Verizon’s...
MUMBAI: The Digital Asia Festival Awards, honouring the best digital marketing communications across Asia Pacific, has announced this year’s shortlist. Chaired by Jason Kuperman, vice...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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