Category: Digital Agencies

Mumbai: Apparel manufacturer and retailer Cantabil Retail India Ltd. has unveiled its winter wear and wedding collection 2023 through a digital film.

The film, created by in-house production company Circle Models Management Pvt. Ltd., features a unique selection of the brand’s winter collection for all three segments — men, women, and children — as well as the wedding collection for men and women.

The digital film was shot in Jaipur. The gorgeous scenery, stunning architecture, and restored elements such as hanging gardens and pool areas have provided a variety of locations for the shoot, which have enhanced each and every garment look showcased in the digital film. It also features the famed Heropanti 2 cast and renowned Indian model and actor Navneet Malik. In his stylish outfits, the actor is seen showcasing the brand’s formal, casual, party, wedding, and winter collections for men.

Unveiling the brand’s latest collection, Cantabil Retail India Ltd. director Deepak Bansal expressed, “Cantabil has been at the forefront of providing top-notch apparel with cutting-edge fashion. We will continue to build a comfortable yet timeless and fashionable offering every year, giving it a fresh story that speaks to the constantly changing times we live in. With the launch of our new winter and wedding collections, we hope to further strengthen Cantabil’s position as a one-stop shop for all of our consumers’ needs. Our customers have always responded favourably to our seasonal collections in the past, and we are optimistic that this collection will do the same for the apparel sector.”

Cantabil has always been known for its finest fabrics and cutting-edge clothing styles. Keeping up with the latest trends, Cantabil has introduced a whole new variety of designer clothing.

The brand has a large selection of pullovers, bomber jackets, quilted jackets, down jackets, sweatshirts, hoodies, coats, cardigans, and tracksuits to help you gear up for this season and make your winter colorful. The blazers and suits in the 2023 collection come in a fantastic range of styles, including knit and tweed blazers that will instantly up your style game.

As part of the wedding collection, the brand is offering excellent fashionable and trendy attire crafted for men. The wedding collection comprises an extensive range of suits, blazers, and Jawahar coats for every occasion to fulfil every fashion need. In addition, the brand offers a “vogue”-inspired party wear collection that features slim-fit designer suits that are detailed and crafted to perfection. All male partygoers can select suits in the season’s hottest colors, such as green and wine, and pair them with the jacquard waistcoats available. Under tweed blazers, English checks and other patterns are also available.

The women’s collection features formal jackets and sweatshirts in winter wear, trendy tops, denims and floral print dresses in western wear and suits in the Indian wear category.

The children’s clothing collection is inspired by a bright and colourful theme that is comfortable, easy to wear, and simple to wash. In the winter collection, the range includes hoodies and sweatshirts.

The new collection promises quality, comfort and value for money for men, women, and children and is available across all Cantabil stores and major online marketplaces like Myntra, Ajio, Flipkart, Amazon, etc. Currently, Cantabil is present in 200+ cities with 425+ store presences and plans to open more stores in the coming months.

Mumbai: Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great Recession were each preceded by a dip in digital ad spend, which acts as a crystal ball for the economy’s future. This happens reliably — businesses that experience a slowdown in consumer spending naturally look to cut costs, some of which are being taken from certain digital ad campaigns.

When the pandemic hit, advertising spend sharply dropped by 17.5%. Branding campaigns, which are notoriously hard to attribute to revenue, were the first to go. Within a few months, that pandemic effect recovered from many new performance advertising campaigns, which were born to promote necessary products like masks, food delivery, online healthcare services, online education, and more.

Today, we can tell we’re in a recession based on similar trends in ad spend. YouTube and Snap are both down 25% in advertising revenue, and Twitter is down 11% below estimates, indicating a similar macroeconomic environment to 2009 and 2020. But history also reassures us that the initial drought won’t last long — advertisers will double down on performance seeking clearly measurable outcomes, and some recession-resistant businesses will increase digital ad spend aggressively, capturing opportunity where others see only threat.

Analysis of 8 billion pageviews over 90 days reveals industries that will thrive despite a recession

Intuitively, we see readership decline in obvious places like luxury goods and the housing market. Luxury goods from brands like Chanel and Michael Kors are being read about 52% and 38% less respectively. Cars like Ferrari and Maserati have declined by 16% and 64%. Real estate has declined by 12%, and nice-to-have gadgets like smartwatches are down by 12%.

Moreover, in the last two months, the Indian readership statistics also witnessed a decline in pageviews. In July 2022, around 3,890 pageviews were seen when people were surfing or reading more about luxury automobiles and vehicles, which further saw a sharp decline of 98% in October 2022, where it come down to 80 pageviews.

However, we see some categories picking up steam. This time, we expect to see similar success in streaming and gaming.

Streaming and gaming

People might buy less luxury goods or think twice about a new mortgage, but they’re not giving up entertainment. Signs already show Netflix might be turning it around as more people stay at home to watch TV during the recession. Others like HBO and Disney+ have a growing subscriber base. Nintendo users are growing too, and now more than 10 million people have streamed an Xbox game.

Readership trends tell a similar story. We’ve seen a surge in interest in old classics like Jeopardy, up 80%, The Godfather, up 531%, Lord of the Rings, up 1,204%, The Golden Girls, up 54% and The Walking Dead, up 149%. Similarly, Indian series like Fabulous Lives of Bollywood Wives have increased in popularity by 574% in the last 45 days, whereas Indian Matchmaking has witnessed a 7% rise in viewership.

Uncertainty is Best Met with Certainty: Thriving Industries Will Rely on Partners That Show Them Exactly What Happens with Their Ad Dollars

In times of economic uncertainty, certainty over the impact of ad spend will be paramount. The initial downturn in ad spend today will transform, and we’ll see a surge in performance-based advertising. The companies that participate will seek accountable advertising, and work with partners that can show them exactly how their spend impacts their bottom line.

We now can see what people are curious about using readership data, as these graphs demonstrate, to predict which businesses will surge in this recession.

In fact, some predict that digital advertising will continue to grow double digits in 2022, despite the recession. This extraordinary growth would indicate advertising is outpacing the economy even when adjusting for inflation.

Methodology

Data analysis was sourced from aggregated readership data from more than 1,000 Taboola publisher partner websites in the U.S. and our Taboola Newsroom product, which analyzes more than 8 billion page views per month. Data for this piece was analyzed from readership associated with more than 16-million-page total views related to the topics outlined in each section, from May 9th, 2022 through August 11th, 2022.

The author of this article is Taboola CEO Adam Singolda.

Mumbai: Team Pumpkin, a 360-degree digital marketing agency has won the social media and SEO mandate for Bear Staffing Services, a USA-based staffing agency specialising in high-volume industries and skillsets. The mandate was won following a multi-agency pitch.

The agency will create a communication strategy to take on a three-pronged objective which is to create awareness about the brand and convert the leads into potential customers. The Mumbai office of Team Pumpkin will service the account.

 Bear Staffing Services has a singular vision of supporting organizations from the tedious process of high-volume hiring. All across the USA, the company has successfully solved employee search crises for businesses spanning a wide range of industries.

Bear Staffing Services executive vice president Gary Johnson and president Sherri Johnson said, “Bear Staffing Services follows the mantra that filling traditionally high-volume and high-turnover positions, doesn’t mean you shouldn’t have high expectations. At Bear Staffing, we believe the strongest proof of performance is what our customers say about us. Bear’s inverted recruiting model, high volume, high turnover specialisation, technology-driven speed to fill, and WBENC and facility clearance make Bear Staffing different from the others. Team Pumpkin’s marketing insights will help us actualise our organisational goals. We also share similar values with Team Pumpkin, making this partnership even more delightful.”

Team Pumpkin co-founder & chief business officer Swati Nathani said, “Bear Staffing believes in the strongest proof of performance and that makes working for them more rewarding. This is what makes us a perfect fit for each other as it aligns with our own goals and philosophy. Team Pumpkin vows to go above and beyond to actualize their marketing goals & maintain the brand value for customers.”

Bear Staffing is a certified woman-owned business with facility clearance, further supporting clients’ unique needs and requirements. Founded in 2005, by staffing veterans with over 30 years of industry experience, Bear Staffing has provided more than 50,000 employees to 2,000+ employers across the United States. Bear Staffing is trusted by many companies, including Solo Stove, Harley-Davidson, Under Armour, Walmart and many others.

Mumbai: TAM AdEx has released its quarterly report on Digital Advertising from July – September’ 22. The report says that a continuous descent was witnessed in digital ad insertions during Apr-Jun’22 and Jul-sep’22 compared to Jan-Mar’22. Digital saw a drop of 13 per cent in ad insertion during Jul-Sep’22 over Jan-Mar’22.

When it comes to sectors, during the Jul-Sep’22, the services sector had a 44 per cent share of ad Insertions, followed by education with 13 per cent share. Personal accessories and telecom products were the new entrants in Top 10 sectors’ list; the auto sector and banking/finance/investment sector observed a positive rank shift.

In terms of the leading categories, five out of the top 10 categories were from the services sector. The e-commerce – online shopping category topped with 7 per cent share in ad insertions during Jul-Sep’22.

Software climbed to 2nd place in Jul-Sep’22, a significant jump from Apr-Jun’22. Noting the leading advertisers, Amazon Online India maintained the first position in Jul-Sep’22 over Apr-Jun’22. The top 10 advertisers contributed to 17 per cent share of digital ad insertions.

Talking about the primary brands, Amazon.in was the most popular digital brand in Jul-Sep’22, followed by Grammarly Keyboard.  The top 10 brands contributed to 13 per cent share of digital ad insertions. During Jul-Sep’22, there were a total of 57K+ brands present on digital.

Amongst the top growing categories, social advertisements by the government had the biggest rise in ad insertions among the growing categories, followed by cellular phones-smart phones during Jul-Sep’22 compared to Apr-Jun’22. In terms of growth percentage, the corporate-durables category witnessed the highest growth percentage among the top 10 i.e. 15.7 times. More than 270 categories registered a positive growth.

About the leading advertisers and brands, 23K+ advertisers and 29K+ brands exclusively advertised during Jul-Sep’22 compared to Apr-Jun’22. In comparison to Apr-Jun’22, Boxinternet ranked first among the exclusive advertisers and brands in Jul-Sep’22.

In terms of the leading web publishers, YouTube alone had 26 per cent share of ad insertions. Excluding YouTube, Rediff.com was the leading publisher with regard to ad insertions during Jul-Sep’22.

Discussing the leading digital platforms and transaction methods for digital advertising, desktop display topped with 41 per cent share of digital ad insertions during Jul-Sep’22 followed by mobile display with 29 per cent share. Ad network was the most popular method for promoting ads on digital platforms accounting for 51 per cent of total ad insertions, followed by programmatic method with 29 per cent share in Jul-Sep’22.

Amongst the creative types on digital, HTML5 ads grabbed the highest number of insertions (44 per cent) followed by banner ads with 31 per cent share. Video followed in third position with 25 per cent share in Jul-Sep’22.

Mumbai: Social Beat has been appointed as the social media marketing agency for Sanfe, which is India’s women’s grooming brand.

The partnership will bolster Sanfe’s social media campaigns across brands and product categories and help widen its reach to ensure strong positioning and greater visibility among its target audience. Social Beat will also manage Sanfe’s social media content and strategy.

A digital-first brand, Sanfe is the brainchild of two engineering students out to disrupt the femcare market in India. Sanfe’s portfolio currently has a wide range of shaving, hair removal, and body care products.

Social Beat co-founder Vikas Chawla said, “We are excited to partner with Sanfe and look forward to making significant contributions towards strengthening its online presence by highlighting the smart and interesting side of the brand on its journey to revolutionise feminine hygiene and period care. The scope is massive, with a young and agile team and lakhs of consumers trusting the brand. We are looking forward to combining Social Beat and D2Scale’s capabilities around media, creative & technology to drive scale and profitability.”

“We are happy to onboard Social Beat as our social media marketing agency for Sanfe. We are a young brand and need guidance for our brand and its communication. With their deep experience and stronghold in the digital ecosystem, I am confident that we will achieve a productive communication strategy with the right audience and strengthen our engagement in spreading awareness about women’s grooming needs in a right and effective manner,” affirmed Archit Aggarwal co-founder of Sanfe.

Mumbai: PlanB, a mainline creative and digital agency based out of Bengaluru has won the social media mandate for moneyview, one of the fastest-growing fintech startups in India. The collaboration comes as moneyview scales its presence across the country, making financial services accessible for the underserved population. As part of the mandate, PlanB will help in creating awareness and driving salience for moneyview among digital-savvy users and make them a part of financial inclusion.

PlanB was founded in 2006, by Anirudha Mukhedkar. Post the pandemic, PlanB has seen a complete re-engineering of its business with the arrival of Sunil Penugonda as CEO and co-founder. Supported by 40 new employees, PlanB is focused on brand-building communication for clients like Croma, Azim Premji University, Butterfly Kitchen Appliances, and Ten Club amongst others.

Moneyview provides customers with instant personal loans, credit scores, and personalised financial management solutions. Boasting over 45 million app downloads; the platform is also planning to enter the neo-banking space, adding services such as digital savings accounts, insurance, and wealth management solutions to its product portfolio.

Under the social media mandate, PlanB will look to partner with Moneyview’s new clients to redefine a burgeoning new category boosted by India’s fertile economic landscape. The mandate which was won through a competitive multi-agency pitch process will be managed by the agency’s Bangalore office. Commenting on the new win,  PlanB CEO and co-founder Sunil Penugonda, said, “The need for money offers a landscape rich with emotions and moneyview offers an extremely interesting opportunity for us to find ways to leverage in this space. The fastest-growing fintech sits bang in the centre of the tension between people’s desire for things and the absence of money to fulfil them. We can’t wait to mine this space and produce work to simplify finance for the masses.”

Mirroring his thoughts, moneyview CMO SV Prasanth Naidu said, “For a fast-growing fintech brand, social media becomes an epicentre of brand engagement and conversations. We need a partner like PlanB, who understands the dynamics of the digital ecosystem quite well. Backed by their brand-growth frameworks and insight-based content roadmap, we’re confident to connect with our users (existing and potential) on a deeper level.”

Mumbai: SOTC Travel’s consumer data reveals high travel intent especially during the festive season – across multiple segments driven by multigenerational families. West Bengal and East India feature as key source markets for the Company and are witnessing over a 50 per cent surge in demand YoY for Durga Pujo Holidays. Therefore, with a focused intent to maximise the significant demand, SOTC Travel, a leading omnichannel travel and tourism company has unveiled its new campaign targeting the Pujo season.

The Company’s consumer insights highlight that art, culture and poetry are core to a quintessential Bengali traveller. Keeping this in mind, SOTC Travel’s Durga Pujo brand film features a Bengali family, where each member describes their perfect holiday and how they would plan each day of Durga Pujo.

Highlights of SOTC’s Durga Pujo Holidays

Range of destinations: Western Europe, Scandinavia, Australia, Egypt, South Africa, Vietnam with Da Nang, Singapore with Malaysia, Bali, Thailand, Dubai & Abu Dhabi, Andamans, Bhutan

Special features: best price guarantee, Bengali cuisine on tour, Bengali speaking tour manager, all-inclusive tours, guaranteed early check-in, late check-out, departures ex-Kolkata

Offers: discounts up to Rs. 60,000/- per family, on-spot offers, gifts on booking

SOTC Travel’s campaign is being extensively promoted across digital & social platforms, primarily YouTube, Facebook and Instagram.

SOTC Travel president & country head – of holidays Daniel D’souza said, “West Bengal and East India are leading source markets for us, and we are witnessing over 50 per cent surge in demand YoY for festive travel for the upcoming Durga Pujo season. Also, with schools and offices closing for Pujo break, the most awaited festive season makes for an opportune time to take a much-needed holiday with loved ones.

To cater to our customers from these valuable markets, we have carefully designed holidays to domestic and international destinations, based on their unique preferences. We have added special touches like a Bengali-speaking Tour Manager, special Bengali cuisine for our customers from Kolkata; also guaranteed departures from Kolkata for our Durga Pujo special tours. Our tours come with the best price guarantee, discounts up to Rs. 60,000/- per family, on-spot offers and gifts on booking. This is our gift to our Bengali customers – enabling them to indulge in their passion for travel while celebrating their favourite festival”.

Customers can book their preferred holiday via a video chat or make a request for a call, or select from SOTC Travel’s omnichannel network – which offers choice and convenience via the company’s website, call centre, or extensive retail network pan India.

Mumbai: Social Panga, the integrated creative and digital marketing agency, founded by Himanshu Arora and Gaurav Arora has expanded its Delhi operations and strengthened its team size.

With this expansion, the agency now becomes a 400-seater office across Bangalore, Mumbai, and Delhi. The new office is located in Gurgaon and has the same theme as the Bangalore and Mumbai office. The agency held a grand opening last week to inaugurate it and celebrate the growth of the company with its employees.

The Delhi office has been working with brands like Naukri, mama earth, Yatra, Bajaj Finance, DLF, Lava and others. The team will continue to offer the same Panga experience, which is across other offices.

Social Panga co-founder Himanshu Arora said, “With the extension of our office, Social Panga is excited to start a new chapter in this journey. This accomplishment is a credit to our team’s extraordinary dedication and intelligence. All of this was made possible by our team’s constant pursuit of innovation and quality. We will always be appreciative of the energy and perseverance, which were essential to reaching this milestone. Onward and upward!” 

Social Panga co-founder Gaurav Arora said, “In our new space, we’re thrilled to foster creativity and passion for our craft. It’s a true reflection of our culture and people. Our business expansion is thanks to our dedicated team, and we’re grateful for their hard work in delivering top-notch solutions for our clients. With excitement, mafias are ready for their next heist”.